AI.COMM - Avian and Pandemic Influenza Resource Link

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Outbreak: Crisis/emergency risk
communication – rapid assessment;
simple, reassuring messages; communica-
tion plan of action; working with media.
Post-outbreak: Reinforce prevention
practices, evaluate outbreak
communication
Later in the project, as USAID became
involved more in pandemic preparedness,
the Humanitarian Pandemic Preparedness
(H2P) initiative was established, and aimed
to create health and disaster management
tools and practices to build capacity
of in-country fi rst responders, using
community-level planning and other
mechanisms to prepare and respond to
pandemic in the areas of health, food
security and livelihoods. Led by the
International Federation of the Red Cross
and Red Crescent Societies (IFRC), H2P
also was intended to ensure coordination
between global, national, district and
community level stakeholders, including
the UN system.
From its beginnings in a limited number
of countries, AI.COMM expanded to reach
almost 40 countries in nearly all continents
of the world. A comprehensive list of
countries is provided in Appendix A.
The materials and other resources on the
www.avianfl u.aed.org website reached even
more countries than the ones where there
was an offi cial project presence, as illustrated
by the diverse locations that downloaded
materials from the site. These ranged from
Korea to China to Nicaragua to Egypt.
AI.COMM’s initial audiences
identifi ed by USAID were small
backyard poultry farmers,
otherwise known as Sector 4
under the Food and Agriculture
Organization (FAO) poultry
production system. Using
bio-security as the primary
criteria the four sectors are
characterized as follows:
Sector 1: Industrial integrated
poultry systems
Sector 2: Commercial poultry
producers
Sector 3: Small-scale commercial
poultry producers
Sector 4: Small village or backyard
poultry producers