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Integrated Policy Control & Charging Architecture for Mobile ...

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Beyond flat rate<br />

powered by the network<br />

Price<br />

Best-ef<strong>for</strong>t broadband<br />

Single<br />

Flat rate<br />

Offer<br />

Lost revenue<br />

opportunity<br />

OTT are winners<br />

Penetration<br />

Ericsson | 18-04-2012 | Page 6<br />

Price<br />

Service-based broadband<br />

Multiple targeted<br />

packages with QoS<br />

and policy control<br />

<strong>for</strong> differentiation<br />

Penetration<br />

Operators are winners<br />

THE E2E IP NETWORK COST EFFECTIVELY<br />

ENABLES NEW BUSINESS MODELS

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