Integrated Policy Control & Charging Architecture for Mobile ...
Integrated Policy Control & Charging Architecture for Mobile ...
Integrated Policy Control & Charging Architecture for Mobile ...
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Bit Pipe Smart pipe<br />
Internet players<br />
going mobile<br />
Broadband traffic is<br />
growing exponentially,<br />
the revenue is not<br />
Voice revenue is flattening<br />
out and additional data<br />
revenue can not yet fully<br />
compensate <strong>for</strong> that<br />
revenue loss<br />
Few subscribers<br />
consume a majority of<br />
the network capacity<br />
Difficult to differentiate<br />
other than on price<br />
Smartpipe enables MBB Differentiation and Monetization<br />
Bit<br />
Pipe<br />
Ericsson | 18-04-2012 | Page 5<br />
Bit Rate at Congestion<br />
Dynamic Differentiation<br />
Subscriber<br />
ToD<br />
Maximum Bit Rates<br />
WCDMA RAN Packet Core<br />
Prioritization<br />
Active Subscribers per Radio Cell<br />
…<br />
Service<br />
Internet<br />
“Gold” Subscriber<br />
No Prioritization<br />
“Bronze” Subscriber<br />
… and additionally Turbo Button, Voucher handling, Real-time notifications,<br />
Spending control etc.