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Integrated Policy Control & Charging Architecture for Mobile ...

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Bit Pipe Smart pipe<br />

Internet players<br />

going mobile<br />

Broadband traffic is<br />

growing exponentially,<br />

the revenue is not<br />

Voice revenue is flattening<br />

out and additional data<br />

revenue can not yet fully<br />

compensate <strong>for</strong> that<br />

revenue loss<br />

Few subscribers<br />

consume a majority of<br />

the network capacity<br />

Difficult to differentiate<br />

other than on price<br />

Smartpipe enables MBB Differentiation and Monetization<br />

Bit<br />

Pipe<br />

Ericsson | 18-04-2012 | Page 5<br />

Bit Rate at Congestion<br />

Dynamic Differentiation<br />

Subscriber<br />

ToD<br />

Maximum Bit Rates<br />

WCDMA RAN Packet Core<br />

Prioritization<br />

Active Subscribers per Radio Cell<br />

…<br />

Service<br />

Internet<br />

“Gold” Subscriber<br />

No Prioritization<br />

“Bronze” Subscriber<br />

… and additionally Turbo Button, Voucher handling, Real-time notifications,<br />

Spending control etc.

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