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Product Presentations - American Coatings

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www.american-coatings-show.com<br />

AC Conference<br />

Delegates Define Main Industry Drivers<br />

Survey shows how industry experts assess the coatings market<br />

H A pre-conference survey among attendees<br />

of the <strong>American</strong> <strong>Coatings</strong> Conference<br />

showed that in the future there<br />

will not be a single major coatings technology<br />

anymore – most respondents<br />

judged functional/smart coatings and<br />

materials as well as waterborne technology<br />

as the most important future<br />

technologies in their industry sector<br />

(see Figure 1).<br />

Sustainable coatings and high solids<br />

were also seen as quite important drivers,<br />

while powder and UV/EB curing<br />

yielded less response.<br />

In contrast, an overwhelming majority<br />

of respondents considered waterborne<br />

technology as the main industry driver<br />

in a pre-conference survey carried out<br />

for the ACS 2010.<br />

It was also interesting to learn that the<br />

industry experts do not seem to expect<br />

an accelerating substitution of tradi-<br />

tional materials by renewables (see Figure<br />

2). When asked to what extent fossil<br />

based raw materials will be replaced<br />

by renewable resources in the next five<br />

years, 40 % of respondents expected<br />

the extent to amount to less than 10 %,<br />

another 40 % of interviewees see the extent<br />

at 20 %. Only 4 % of respondents<br />

expected a share of more than 50 % renewables.<br />

A third question concerned regulations<br />

and legislation relevant to the coatings<br />

industry. A vast majority of respondents<br />

declared that VOC (volatile organic<br />

compounds) regulation occupies them<br />

the most, followed at great distance by<br />

REACH and food contact legislation. Labelling<br />

(GHS), halogen-free flame retardants<br />

and biocides legislation received<br />

much less response.<br />

The results of this poll were presented<br />

in detail at the conference opening during<br />

the Plenary Session on Monday.<br />

Figure 1: ACC participants’<br />

ranking of the<br />

most important future<br />

technologies for their<br />

industry sector<br />

Dow Research Team Wins AC Award<br />

Paper on distribution of TiO 2 convinced the committee<br />

H A team from The Dow Chemical<br />

Company and Dow Coating Materials<br />

won the 2012 <strong>American</strong> <strong>Coatings</strong><br />

Award for its basic research into a<br />

method of measuring the distribution<br />

of titanium dioxide in slurries and<br />

grinds – analysis that promises to<br />

help paint manufacturers reduce the<br />

cost of their products by optimizing<br />

performance of paint coverage. Created<br />

in 2008 by the <strong>American</strong> <strong>Coatings</strong><br />

Association and Vincentz Nework,<br />

the AC Award is given to participants<br />

who submitted the most outstanding<br />

paper to the conference.<br />

Working in conjunction with the federal<br />

National Institute of Standards and Technology<br />

(NIST), award winners Dr. Antony<br />

van Dyk of Dow Coating Materials and<br />

Dr. Alan Nakatani from The Dow Chemical<br />

company said they were interested in<br />

how molecular weight and hydrophilicity<br />

of various polymeric dispersants affects<br />

how titanium dioxide is dispersed in<br />

paints. As titanium dioxide can often be<br />

the most expensive ingredient in a can of<br />

paint, the research can point to ways that<br />

will lower costs of paint. The researchers<br />

bombarded test samples with high speed<br />

neutrons at the NIST Center for Neutron<br />

Research facility in Gathersburg, Md.,<br />

then used sensitive equipment to measure<br />

the scattering of the neutrons.<br />

The researchers said the industry uses<br />

roughly 2 billion pounds of titanium dioxide<br />

annually, a demand that causes<br />

occasional shortages of the critical ingredient.<br />

The high demand for titanium<br />

dioxide coupled with the rising prices<br />

makes it imperative that paint manufacturers<br />

create formulations that maximize<br />

the hiding power of the chemical.<br />

Sonja Schulte of Vincentz Network and<br />

Steve Sides of the <strong>American</strong> Coating Association<br />

gave van Dyk and Nakatani<br />

a trophy and check for $2,500 in prize<br />

money. Schulte said the DOW presenta-<br />

Senthilkumar<br />

Rengasamy,<br />

Eastern Michigan<br />

University<br />

“ Volatile organic compound (VOC)<br />

content is disturbing the environment,<br />

so VOC reduction is a very<br />

important issue for the coatings industry.<br />

The trend goes towards biobased<br />

materials, so raw materials<br />

manufacturers have to pay great<br />

attention to environmental issues.<br />

On the other hand, as a chemist<br />

I can say that it will be difficult to<br />

replace all kinds of fossil-based<br />

raw materials through biobased<br />

ones. But we are on the way there.”<br />

tion was selected because “the research<br />

integrates new and theoretical science,<br />

as well as advanced monitoring and measurement<br />

techniques developed in col-<br />

Figure 2: Delegates’<br />

expectations regarding<br />

the substitution of<br />

fosssil-based raw materials<br />

by renewables<br />

Lee Ju Hiang,<br />

PCTS Specialty<br />

Chemicals Pte<br />

Ltd<br />

“ It is clear that new and novel<br />

coatings technologies will be<br />

required to continue driving<br />

coatings performance. Consumers<br />

expect low-VOC solutions.<br />

That’s why coatings with low<br />

impact on the eco-systems as<br />

well as renewable raw materials<br />

will become more popular. And<br />

the way coatings formulations<br />

will be prepared will change.”<br />

Antony van Dyk<br />

of Dow<br />

<strong>Coatings</strong><br />

Materials<br />

received this<br />

year’s<br />

<strong>American</strong> <strong>Coatings</strong><br />

Award<br />

laboration with NIST.” She added that<br />

the award judges had a record number<br />

of participants in the conference, which<br />

made their job tougher but enjoyable.<br />

5<br />

H<br />

H<br />

H

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