Product Presentations - American Coatings

FUNCTIONAL FILLERS 

FOR COATINGS. 

PLEASE VISIT US 

AT BOOTH 1755 

_1031_AZ Min_Daily American Coatings Show_60x60 1 10.04.12 17:16 

SHOW AND CONFERENCE Daily 1 | May 8, 2012 www.american-coatings-show.com 

Making Connections in Indy 

New records at the American Coatings Show 

With the hightest number of exhibitors ever, attendees of this year’s AC Show will be renewing old friendships and making new contacts 

H The 2012 American Coatings Show & 

Conference is shaping up to break 

all of its previous records for visitors, 

exhibitors and size, thanks to a simple 

formula – connecting the world’s foremost 

suppliers in the coating industry 

with decision makers. 

As the doors opened this morning at the 

Indiana Conference Center, attendees at 

the show were able to learn about the latest 

innovations in the coatings industry 

from a record 426 exhibitors representing 

19 countries. With nearly 1000 attendees, 

the American Coatings Conference is the 

Vinyls & Acrylics working together. 

www.american-coatings-show.com 

largest technical conference on coatings in 

North America. And networking opportunities 

abound for exhibitors and attendees 

alike: more than 6,300 people preregistered 

for the show. “Each show has gotten 

bigger because we concentrate on connecting 

the right level of managers with 

our exhibitors,” said Cheryl Matthews of 

the American Coatings Association (ACA). 

“Our exhibitors know that this is the place 

to be if you are at all involved in the coatings 

industry.” The organizers of the show, 

the ACA and Vincentz Network, moved the 

event to Indianapolis because it had outgrown 

exhibition space in Charlotte, N.C. 

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Show 2012 | Daily 1 

Amanda Beyer of Vincentz, said there were 

no exhibition spaces left when the show 

opened today, even though it expanded 

its footprint by more than 30 % this year to 

91,200 square feet. Dr. Roland Fleck, CEO, 

Managing Director NürnbergMesse GmbH, 

said the American Coatings Show and Conference 

is now “the leading industry platform 

for the paint and coatings industry in 

North America. We are very pleased to be 

part of this successful event.” 

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An International Forum 

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Conduct Business ............. 2 

FOCUS 

Pigments: Optimization of 

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X Vote for President of United 

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Welcome 

An International Forum to Learn, Network, 

and Conduct Business 

J. Andrew Doyle, 

President American Coatings Association 

What, When, Where? 

Today’s Show and 

Conference Highlights 

at a Glance 

American Coatings Show 


10:00 am - 03:55 pm 

Area 1: Booth #131 

Area 2: Booth #1459 

American Coatings Conference 

Morning Sessions 

09:00 am - 12:30 pm 

Architectural Coatings I 

Protective Coatings I 

Biobased Coatings I 

Modeling & Measuring 

Afternoon Sessions 

02:00 pm - 05:30 pm 

Architectural Coatings II 

Protective Coatings II 

Biobased Coatings II 

Polyurethanes 

“Ladies and gentlemen, I am honored 

to welcome you to the third American 

Coatings Show. We are excited to be 

in Indianapolis for this year’s event, 

and are looking forward to offering 

attendees an incomparable experience. 

The show has become the “go-to” event 

for the American paint and coatings industry, 

but it also attracts a sizeable 

international contingency. We are proud 

that the American Coatings Show (ACS) 

and Conference (ACC) has become an international 

forum for industry members 

to learn, network, and conduct business. 

The conference began yesterday with 

the Pre-Conference Tutorials, the Plenary 

Session focusing on Open Innovation 

and Sustainability, and the presentation 

of awards. Today, conference and 

show attendees will come together to 

exchange ideas and view presentations 

of the most novel products available, 

John S. Gaither, 

President 

and CEO, 

Reichhold 

Inc.US 

“The American Coatings Show 

provides a great venue for Reichhold 

to demonstrate our leadership 

in new cutting-edge resin 

technologies, particularly those 

non-acrylic waterbased technologies 

offering extremely low VOC’s 

and based, in many cases, on 

sustainable biobased chemistry. 

Reichhold continues our 85-year 

tradition of investing in technology 

to create added value for our customers. 

The ACS is the perfect vehicle 

to showcase this capability.” 

while exhibitors have the opportunity 

to showcase new product lines. 

This year, as hosts of the ACC and 

ACS, the American Coatings Association 

(ACA) and Vincentz Network are offering 

another opportunity to access industry 

information – through our new AC Shop. 

Located in booth #1260, the AC Shop 

is a bookstore that provides valuable 

information about coatings 

technology at your 

fingertips. 

While you are at the AC 

Shop, please stop next 

door and visit the ACA 

Highlights and Opportunities 

H Members of the industry highly anticipate the American Coatings Show. Networking, 

presenting and sharing information with peers and colleagues offers great 

opportunities for attendees. Below, members of ACA share their expectations for the 

most important coatings event in North America. 

Klaus Engel, 

Chairman of 

the Executive 

Board, 

Evonik 

Industries 

“At the ACS 2012, Evonik will 

highlight its international market 

initiative. “We love your problems,” 

which positions the group 

as a partner for creative solutions. 

With this message, we want not 

only to advertise ourselves, but 

also to open up a dialogue with 

our customers and discuss the 

challenges that may be awaiting 

them in the future. We’re here 

to offer the coatings market the 

pooled expertise of the group and, 

in collaboration with our customers, 

develop individual, innovative, 

and efficient solutions.” 

booth (#1059). This year ACA is celebrating 

its 125th anniversary, and we would 

like to invite all attendees to join us in taking 

a look back at our history – not only 

the history of ACA, but the history of our 

industry. 

Thank you for joining ACA, Vincentz, and 

NürnbergMesse for this exciting industry 

event. I look forward to seeing you!” 

Michael N. 

Silver, 

President & 

CEO, 

American 

Elements 

“The American Coatings Show has 

consistently presented exceptional 

cutting-edge papers that have 

influenced research & development 

at American Elements as well 

as new product development.” 

The AC Show Floor Hours: 

Tuesday, May 8 

from 09:00 am to 05:00 pm 

Wednesday, May 9 

from 09:00 am to 05:00 pm 

Thursday, May 10 

from 09:00 am to 03:00 pm 

www.american-coatings-show.com

AC Conference 

Discovering New Ways to Innovate 

Keynote speakers emphasize ties between science and industry 

H Though it is facing challenges as 

wide ranging as shortages of raw materials 

to reducing waste, the coatings 

industry is up to the task if it embraces 

perhaps the most powerful tool of all: 

collaboration. 

Speaking at the plenary session of the 

American Coatings Conference yesterday, 

experts from The Sherman-Williams 

Company and the National Science 

Foundation (NSF) gave practical and farreaching 

examples of how companies 

can speed the implementation of new 

chemistries and technologies by working 

closely in teams with supply chain 

partners and forging public-private 

partnerships. 

Dr. Babu DasGupta, lead program director 

for the Industry University Cooperative 

Research Center Program for the National 

Science Foundation in Arlington, 

Va., said private industry can reap huge 

benefits by drawing on the science and 

engineering pool of talent of U.S. colleges 

and universities. Since the talent pool 

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of scientists is spread throughout the 

government, academic institutions and 

large and small businesses, the most efficient 

way to crack hard technical problems 

is to identify where the experts are 

and implement ways so they can collabo- 


The Plenary Session was packed with delegates who wanted to learn from keynote speakers 

rate. The National Science Foundation 

is a federal agency that supports fundamental 

research and education through 

grants, contacts and cooperative agreements 

in all non-medical fields of science 

and engineering. 

Kent Young, director of technology for 

the paint and coating division at Sherman-Williams, 

and Lee Orr, commercialization 

manager for coatings, inks and 

adhesives for the United Soybean Board, 

said companies can tackle the problems 

of larger technical challenges by enlisting 

the aid of supply chain partners. As 

an example, Young described how his 

company forged a relationship with soybean 

farmers and the United SoyBean 

Board to develop a new paint technology 

that utilizes soybean oil and recycled 

PaintPAC Sponsors ACS Election Project 2012 – 

Vote for President!!!! 

PaintPAC, the American Coatings Association’s Political Action Committee, 

wants you to vote for President of the United States ... at the American 

Coatings Show!! 

PaintPAC is sponsoring a Mock Presidential Election. All Conference and 

ACS attendees and exhibitors are encouraged to vote for either the (likely) 

Republican nominee, Mitt Romney, or President Barack Obama. Look for 

the PaintPAC ballots and submit them at PaintPAC’s Booth #1646 or in 

the ballot boxes around the show floor. Remember to wear your “I Voted” 

sticker proudly. Look for results of the election at PaintPAC’s booth!! 

plastics bottles made from polyethylene 

terephthalate, while reducing volatile 

organic compound (VOC) content of the 

coatings. The innovation resulted in the 

partnership receiving the of the organizations 

2011’s Presidential Green Chemistry 

Challenge Awards, which was established 

to recognize and promote chemical technologies 

that reduce pollution and have 

broad application in industry. 

Dr. DasGupta, National Science Foundation 

(NSF) presented one of the keynote speeches 

AC Conference Voices 

Brett Moyer, 

EMD Chemicals 

“ My colleagues and I are deeply 

interested in pigments and related 

topics, and we learned a lot when 

we attended the 2010 show in 

Charlotte. This year we expect to 

get even more from this conference, 

and we anticipate going to 

a number of different sessions 

on a variety of business topics. 

We are especially pleased 

to network with experts who 

inform us about their work. ” 

Xiaohua Fang, 

Huntsman 

“ The conference topic is relevant for 

my work. I do research on dispersants 

and additives. I learned a 

lot about methods characterizing 

the pigment size in coatings and 

inks. This is the first time I am 

attending a conference, so I am 

lucky. I learned a lot. Actually, I am 

going to use some of the methods, 

and I will meet with several 

people for further collaboration.” 


Gabriela 

Burgos, 

DuPont 

Titanium 

Technologies 

“ I have chosen topics related to 

my technical know-how. I will 

certainly have a closer look at 

Bioinspired Slippery Surfaces with 

Pressure-Stable Omniphobicity 

and Self-Repair. The content of the 

conference is more than interesting. 

I will meet my colleagues for 

dinner later and we will talk about 

the new ideas all of us gained.” 

Santanu 

Chaudhur, 

Washington 

State University 

“ I appreciated the opportunity to 

present my work on the possibilities 

of performance prediction at 

the conference because it gave 

me a chance to talk about this 

important, but little known, topic. 

I was thrilled with the response 

that I received. It is also a great 

place for networking and gives 

me a lot of input for the future.” 



AC Conference 

Delegates Define Main Industry Drivers 

Survey shows how industry experts assess the coatings market 

H A pre-conference survey among attendees 

of the American Coatings Conference 

showed that in the future there 

will not be a single major coatings technology 

anymore – most respondents 

judged functional/smart coatings and 

materials as well as waterborne technology 

as the most important future 

technologies in their industry sector 

(see Figure 1). 

Sustainable coatings and high solids 

were also seen as quite important drivers, 

while powder and UV/EB curing 

yielded less response. 

In contrast, an overwhelming majority 

of respondents considered waterborne 

technology as the main industry driver 

in a pre-conference survey carried out 

for the ACS 2010. 

It was also interesting to learn that the 

industry experts do not seem to expect 

an accelerating substitution of tradi- 

tional materials by renewables (see Figure 

2). When asked to what extent fossil 

based raw materials will be replaced 

by renewable resources in the next five 

years, 40 % of respondents expected 

the extent to amount to less than 10 %, 

another 40 % of interviewees see the extent 

at 20 %. Only 4 % of respondents 

expected a share of more than 50 % renewables. 

A third question concerned regulations 

and legislation relevant to the coatings 

industry. A vast majority of respondents 

declared that VOC (volatile organic 

compounds) regulation occupies them 

the most, followed at great distance by 

REACH and food contact legislation. Labelling 

(GHS), halogen-free flame retardants 

and biocides legislation received 

much less response. 

The results of this poll were presented 

in detail at the conference opening during 

the Plenary Session on Monday. 

Figure 1: ACC participants’ 

ranking of the 

most important future 

technologies for their 

industry sector 

Dow Research Team Wins AC Award 

Paper on distribution of TiO 2 convinced the committee 

H A team from The Dow Chemical 

Company and Dow Coating Materials 

won the 2012 American Coatings 

Award for its basic research into a 

method of measuring the distribution 

of titanium dioxide in slurries and 

grinds – analysis that promises to 

help paint manufacturers reduce the 

cost of their products by optimizing 

performance of paint coverage. Created 

in 2008 by the American Coatings 

Association and Vincentz Nework, 

the AC Award is given to participants 

who submitted the most outstanding 

paper to the conference. 

Working in conjunction with the federal 

National Institute of Standards and Technology 

(NIST), award winners Dr. Antony 

van Dyk of Dow Coating Materials and 

Dr. Alan Nakatani from The Dow Chemical 

company said they were interested in 

how molecular weight and hydrophilicity 

of various polymeric dispersants affects 

how titanium dioxide is dispersed in 

paints. As titanium dioxide can often be 

the most expensive ingredient in a can of 

paint, the research can point to ways that 

will lower costs of paint. The researchers 

bombarded test samples with high speed 

neutrons at the NIST Center for Neutron 

Research facility in Gathersburg, Md., 

then used sensitive equipment to measure 

the scattering of the neutrons. 

The researchers said the industry uses 

roughly 2 billion pounds of titanium dioxide 

annually, a demand that causes 

occasional shortages of the critical ingredient. 

The high demand for titanium 

dioxide coupled with the rising prices 

makes it imperative that paint manufacturers 

create formulations that maximize 

the hiding power of the chemical. 

Sonja Schulte of Vincentz Network and 

Steve Sides of the American Coating Association 

gave van Dyk and Nakatani 

a trophy and check for $2,500 in prize 

money. Schulte said the DOW presenta- 

Senthilkumar 

Rengasamy, 

Eastern Michigan 

University 

“ Volatile organic compound (VOC) 

content is disturbing the environment, 

so VOC reduction is a very 

important issue for the coatings industry. 

The trend goes towards biobased 

materials, so raw materials 

manufacturers have to pay great 

attention to environmental issues. 

On the other hand, as a chemist 

I can say that it will be difficult to 

replace all kinds of fossil-based 

raw materials through biobased 

ones. But we are on the way there.” 

tion was selected because “the research 

integrates new and theoretical science, 

as well as advanced monitoring and measurement 

techniques developed in col- 

Figure 2: Delegates’ 

expectations regarding 

the substitution of 

fosssil-based raw materials 

by renewables 

Lee Ju Hiang, 

PCTS Specialty 

Chemicals Pte 

Ltd 

“ It is clear that new and novel 

coatings technologies will be 

required to continue driving 

coatings performance. Consumers 

expect low-VOC solutions. 

That’s why coatings with low 

impact on the eco-systems as 

well as renewable raw materials 

will become more popular. And 

the way coatings formulations 

will be prepared will change.” 

Antony van Dyk 

of Dow 

Coatings 

Materials 

received this 

year’s 

American Coatings 

Award 

laboration with NIST.” She added that 

the award judges had a record number 

of participants in the conference, which 

made their job tougher but enjoyable. 

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Focus 

“ A Matter of Using the Correct 

Combination of Photoinitiators and Lamps” 

UV coatings face a huge variety of fields for development 

James Horgan, 

Sartomer USA, 

LLC 

Booth #500 

H LED usage, pigmented coatings and 

photoinitiator reduction are fields of 

interest for developments for the radiation 

curing coatings. James Horgan, VP 

Technology, Sartomer LLC, explains in 

detail what is happening. 

�� How is the development of low- 

energy consumption lamps such as 

LEDs impacting the UV-curing market? 

James Horgan: LED curing is starting to 

make significant in-roads in UV, particularly 

in curing for UV-digital (ink jet) printing 

systems. The reduced weight, energy 

efficiency, etc. make LEDs particularly 

interesting for this application. LEDs are 

also starting to be seriously considered 

for flexo and litho printing operations for 

similar reasons, not to mention the fact 

that sensitive substrates are exposed to 

“Optimization of Particle Surface” 

Efficiency improvements and additional functionalities are future trends 

H The pigments market is challenging. 

The drastic rise in raw material prices 

and energy costs has resulted in enormous 

cost increases. According to Paul 

Frazier from Sachtleben, performance 

improvement linked with cost savings 

can now be achieved with a new concept 

based on the functionalization of 

white pigments. 

�� What are the latest trends in the 

field of pigments for coatings? 

Paul Frazier: The main driver for white 

pigments is increased efficiency linked 

with performance improvement. The latest 

developments mainly offer two alternatives. 

The first is a partial substitution 

of titanium dioxide. This can be achieved 

with alternative white pigments, e.g. synthetic 

barium sulfates. Today a substitution 

of up to 20 % is feasible, depending 

on the coating system. 

Also, performance improvement linked 

with cost savings can now be achieved 

with a new concept, based on the functionalization 

of white pigments. A new 

pigment class of functionalized barium 

less heat generation. With their lower 

energy output, LEDs are used in some instances 

for ‘pinning’ print between print 

stations prior to final curing with standard 

UV lamps at the end of the process. 

For obvious reasons, LEDs are also interesting 

when it comes to spot curing in UV 

adhesive systems. 

In the field of coatings, we see LED potential 

in UV cure auto refinishing and 

some field-applied repair 

situations such as 

windmill blades. Also, 

LED is starting to get 

more consideration for 

use in general UV coatings 

such as in wood 

and other substrates. 

Consumer interest is 

driven by energy efficiency, 

the instant 

on/off feature and the 

other benefits cited. 

As LED manufacturers 

develop new systems with higher energy 

output, more applications will develop. 

�� To what extent can UV-curing coatings 

be pigmented before properties such as 

drying and hardness are affected? 

sulfate shows the potential of this new 

raw material. It allows higher loads of 

inorganics in organic coatings systems 

via chemical bonding. The optimization 

of particle surface and resin interaction 

leads to improved compatibility. It also 

provides a higher network density to the 

coating layer, which enhances technical 

properties, e.g. scratch or chemical resistance. 

��What challenges are pigment 

manufacturers confronted with? 

Paul Frazier: Striking a balance between 

offering a broad pigment portfolio which 

meets customer demands and having 

lean, cost efficient production processes 

is a challenge. Cost increases are mainly 

driven by raw material price increases and 

energy costs. An additional factor is the 

regional location of the production plant. 

On a global level, there are huge deviations 

in terms of cost structure. Together 

these factors are challenging, because 

new pigment developments are linked 

with high investments, e.g. process adjustments. 

James Horgan: Of course, UV curing 

has been used for quite a long time in 

the graphics arts and ink applications 

that are pigmented. These are generally 

a lower film thickness. For coatings, we 

have many examples of pigmented UV 

cure coatings systems. It really is a matter 

of using the correct combinations of photoinitiators 

and lamps to process pigmented 

coatings at higher wavelength UV light. 

There are public examples 

of pigmented UV 

coatings as base coats 

on metal packaging 

containers, as well as 

pigmented powder 

coatings on wood. We 

have been studying 

the weatherability of 

UV coatings for nearly 

10 years, and we have 

Source: Sean Gladwell/Fotolia many resins that demonstrate 

very good results 

when subjected 

to extreme exposure. And this holds true 

for pigmented coatings systems as well. 

For metal coatings, we are conducting 

very success extensive studies of coatings 

with corrosion resistant pigments. 

So contrary to many beliefs, pigmented 

�� Where do you see future opportunities 

and trends? 

Paul Frazier: Improved hiding power for 

thinner coating layers, additional functionalities 

on pigment surfaces and the 

impact on physical coating properties 

are fields that meet future coating demands.Opportunities 

and trends are to 

be seen in efficiency improvements and 

the incorporation of additional functionalities. 

One example comes from the field 

coatings can be cured very effectively with 

UV lamps, and we will probably be hearing 

the term “UV paints” used more and more 

in the future. 

�� How can photoinitiator residues be 

prevented from migrating? 

James Horgan: This is a topic of great 

concern to food packaging applications, 

and not as much for general coatings. 

Although there are few, if any, applications 

for UV coatings in direct contact 

with food, many applications where 

there are indirect or incidental contact 

are UV cured, and the standards implemented 

for these systems are structured 

as if they are for direct contact. One way 

to avoid the issue of photoinitiator migration 

is to cure by electron beam (EB) 

rather than UV. Another approach is to 

use functional or polymeric photoinitators 

so small molecule fragments are 

not generated or are crosslinked in with 

the resin system. Of course, there is the 

“famous” example of the Food Contact 

Notification (FCN) 772 championed by the 

North American RadTech Association. It 

provides FDA clearance for certain resins 

and includes a photoinitator for direct 

food contact applications. 

of photocatalytic coatings for air and 

water cleaning: antifogging properties 

or antibacterial sterilization properties. 

The cooling of construction buildings 

and cars are further areas for potential 

applications. These products are already 

available today and can contribute to a 

greener and sustainable environment. 

But it is not clear whether or not end- 

users recognize the benefits of these developments. 

Source: Fotolia/Radu Razvan 


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H Prior to the start of the main conference 

yesterday, nine pre-conference 

tutorials updated attendees on 

important coatings technologies and 

applications. Offered for the third time, 

the workshops were once again a great 

success, with almost all of the nine sessions 

sold out. 

The tutorials on antimicrobial surfaces, 

easy-to-clean coatings, radiation curing, 

waterborne high-performance coatings, 

smart coatings, polyurethane, titanium 

dioxide, antifouling coatings and anticorrosive 

coatings were hosted by renowned 

experts from industry and academia. 

Jamil Baghdachi of Eastern Michigan 

University, who presented a tutorial on 

amart coatings was especially enthusiastic 

about the high level of interest in 

his workshop. “It is always a great feeling 

when a short course is sold out,” he 

said. He presented a brief discussion of 

smart polymers and coatings, governing 

principles, types and examples of smart 

coatings, necessary raw materials application 

and markets. The tutorial on titanium 

dioxide was led by Micheal Diebold of 

DuPont. Coatings formulators are increasingly 

interested in finding ways to use less 

titanium dioxide without compromising 

performance. Therefore, it was no surprise 

that this tutorial had been sold out 

weeks before the conference started. Melinda 

Wales of Texas A&M University presented 

a review of the different technologies 

in the field of antimicrobial surfaces, 

providing an outline of current state-ofthe-art 

applications. Mike Jeffries of Bayer 

MaterialScience led a tutorial on polyurethane 

coatings and their typical components. 

His presentation included a discussion 

of the various polyurethane coatings 

technologies in use and their advantages 

and limitations. W. Marshall Ming of The 

University of New Hampshire presented 

assorted easy-to-clean coatings concepts 

and reviewed these systems in practice. 

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AC Conference 

Update on Latest Technologies 

Nine pre-conference tutorials launched at the American Coatings Conference yesterday 

In the tutorial on waterborne high-performance 

coatings, lecturers Ivan Tyre of 

Alberdingk Boley and Tim December of 

BASF discussed the application possibilites 

for waterborne clearcoats for different 

substrates. Michael Dvorchak of RadTech 

North America led the short course on 

radiation curing where he gave a concise 

overview on the fundamentals of radiation 

curing coatings, their benefits and limitation. 

The basics involved, typical formua- 

Tutorial Talkback 

Phillip 

Beauchamp, 

Eagle Ottawa, 

LLC 

Pre-Tutorial: 

Easy-to-clean coatings 

“I found 'Easy-to-Clean Coatings' 

both interesting and informative, 

particularly since I wanted 

to learn more about anti-fouling 

and anti-dirt-pick-up coatings. 

I’m looking for technologies that 

make coatings more flexible and 

robust, and I’ll absolutely be able 

to use the information I obtained 

for my future work. I learned some 

critical theory behind how to 

achieve the end goal, and some 

of the information is so new that it 

isn’t commercially available yet.” 

After the pre-tutorial 

sessions attendees discussed 

the lectures 

in front of the conference 

rooms 

tion characteristics as well as common 

new applications of UV curing and e-beam 

coatings were also explained. In his tutorial 

on antifouling coatings Dean Webster of 

North Dakota State University addressed 

the fundamentals of these coatings and 

explained the concepts that are put to 

work in antifouling coatings; the state-ofthe-art 

systems; and offered an outlook 

on current trends. Finally, in the ninth tutorial 

focusing on anticorrosive coatings, 

Robert A. Gist, 

J.D. 

Encap 

Technologies, 

LLC 

Pre-Tutorial: 

Waterborne 

high-performance coating 

“I am interested in both high 

performance coatings and anticorrosive 

coatings, and enjoyed attending 

the tutorial on 'Waterborne 

High-Performance Coatings.' The 

technology promises to bring an 

enormous benefit to the coatings 

industry, so we need to understand 

the current achievements in the 

field and how much further it has to 

be developed for more widespread 

applications. While solvent-based 

coatings are still the most widely 

used, it is clear that water-based 

solutions are a growing trend.” 

Today’s Sessions 

Morning Sessions 

9:00 am - 12:30 pm 

Architectural Coatings I 

Protective Coatings I 

Biobased Coatings I 

Modeling & Measuring 

Afternoon Sessions 

2:00 pm - 5:30 pm 

Architectural Coatings II 

Protective Coatings II 

Biobased Coatings II 

Polyurethanes 

Gordon Bierwagen of North Dakota State 

University addressed what principles 

govern the corrosion of metals, and how 

protective coatings can help in preventing 

corrosion. His tutorial reviewed the fundamentals 

of the electrochemical processes 

involved and typical ingredients and formulation 

characteristics of anticorrosive 

coatings. Below you may read how tutorial 

attendees evaluated the workshops. 

Amanda 

Andrews, 

Wacker Chemical 

Corporation 

Pre-Tutorial: 

Smart coatings 

“I was very interested in learning 

more about self-cleaning coatings, 

especially in architectural coating 

applications for dock stairs. 

The tutorial on this subject was 

quite valuable in providing a 

survey of different technologies 

in this field, and I expect to use 

the information in my daily work. 

I think the topic of self-cleaning 

coatings is of interest to many 

because it will become more widely 

used in building applications.” 


YOUR PLUS CONNECTION FOR 

PAINT AND COATING SOLUTIONS. 

MAY 8-10 

INDIANAPOLIS, IN 

Visit us at Booth #201 

CREATING TOMORROW’S SOLUTIONS 

WACKER’s broad range of silicone and polymer-based materials offer a world of powerful solutions that help improve and add 

to your products’ performance, reliability and weatherability. 

WACKER is your PLUS CONNECTION: your direct line to technical experts, market knowledge, product innovation and 

environmentally conscious technologies for industrial and marine, commercial or residential and exterior or interior paint and 

coating applications. 

Improved water repellency 

Superior stain resistance 

Protection against UV radiation, chemicals and microbial attack 

Excellent adhesion 

Sag resistance and flow control 

Solvent-free and low-VOC environmentally friendly solutions 

Longevity and good appearance 

Experience the WACKER PLUS CONNECTION and speak with our technical experts at the 2012 American 

Coatings Show, Booth #201. Discover more at wacker.com/coatings, wacker.com/construction or simply 

scan the QR code with your smartphone. 

Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA 

TEL: +1 888 922 5374, FAX: +1 517 264 4068, info.usa@wacker.com

H 

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10 

Products 

Advanced Color Matching Raw Material Distribution 

from East to West 

Datacolor will showcase its latest color 

calibration solutions including “Match 

Pigment 2.2” with the new “SmartMatch” 

software technology that adapts future 

recipes to deliver more accurate first shot 

matches. It compensates for differences 

between a colorant’s actual and predicted 

behavior in a pigment mix applied to 

a specific substrate. A patented method 

for accurate color matching of pigmented 

wood stains is also introduced. 

Measurements made with the “Datacolor 

45G” capture the effect of base 

color, gloss and texture on overall visual 

Two strong companions 

for your visit! 

Navigate the Show! 

For iPhone, iPad and 

Android Smartphones! 

Plan your days on the AC Show 

floor and Conference! 

Keyword “ACS 2012” 

Search! Find! Interact! 

appearance of many different manufactured 

goods. The appearance of multiple 

components with varying texture and finish 

can be controlled to a close numerical 

tolerance to achieve an overall match in 

color appearance, for example in automotive 

interiors. 

Datacolor 

Lawrenceville, NJ 

T 609 924 2189 

www.datacolor.com 

Booth # 1317 

Find companies, products 

and contacts. 

Search the database now at: 

american-coatings.com/ 

marketnavigator 

AC_Kombi_Anzeige_121x178.indd 1 24.04.2012 09:58:33 

Amuco operates throughout South and 

Central America. The company specializes 

in in the supply of raw materials for 

paints, coatings, plastics and resins, 

handling materials such as gum rosin, 

melamine, PVA, PMA, pentaerythritol, 

polychloroprene, persulphates, micronized 

waxes, flame retardants, acrylates 

and stearic acid. 

Locations in the USA, Colombia, Panama, 

Germany and Asia provide access 

24 hours a day, ensuring that customers’ 

inquiries are always answered by an experienced 

and trained professional. 

The company represents many wellknown 

multinational companies, and 

offers exclusive distribution for several 

well-known brands. A purchasing and logistics 

office in China helps to optimize 

control of supply operations there. 

Amuco Inc. 

Fort Lauderdale, FL 

T 954 762 6466 

www.amucoinc.com 

Booth #1948 

Additives Based on 

Green Technology 

The additives of Patcham can contribute 

to solving some problems of dispersion, 

especially for tough-to-grind pigments, 

such as blacks and organic pigments. 

Besides the existing portfolio, at the 

ACS the company will present two new 

products – “Pat Add Coal 77” and “Pat- 

Add Rheol 99”. The first product is green, 

zero-VOC, low odor coalescing agent with 

renewable raw materials. It contributes 

to best scrub resistance, compatibility 

and paint stability, and improves resistance 

to adsorption/retention of water on 

paint film. In addition, it would improve 

resistance to dirt pick-up in exterior paint 

systems. The “Rheol 99” is a liquid rheology 

modifier for use in aqueous systems. 

It provides anti-settling and anti-sagging 

properties, and reduces the risk of roller 

spattering during paint application. In 

addition, paint made with this rheology 

modifier would not exhibit significant reduction 

in viscosity, upon the addition of 

colorants. 

Patcham USA LLC. 

Secaucus, NJ 

T 201 293 4292 

www.patchamusa.com 

Booth #1833 

High-Performance Waxes 

for Surface Modification 

Euroceras has developed a new range 

of synthetic “Ceralene” polyester waxes, 

as well as oxidized and functionalized 

PE-waxes, which show comparable 

properties with montan waxes. 

These waxes can be used in aqueous 

and solvent-based coating systems for 

surface modification, for manufacturing 

of water and solvent-based wax dispersions, 

or in cosmetic applications. 

Further application fields are pigment 

dispersion in colour masterbatches, adhesion 

promoter in fiber/plastic composites, 

hotmelt adhesives and bitumen. The 

waxes perform the improved wetting of 

pigments, fillers and fibers. 

Arya Chem Inc. 

Toronto Ontario, Canada 

T 416 217 0666 

www.aryachem.com 

Booth #1333 

Simultaneous 

Color Viewer 

GTI Grapic Technology presents the simultaneous 

color viewer “SCV”, which 

offers users the ability to verify the color 

constancy of a sample. Color constancy is 

an important consideration for color and 

material selection, and in many cases a 

designer may not be sure which characteristic 

is more important until they can 

actually see what the color sample looks 

like under different lighting conditions. 

The device allows the designer to visually 

compare the appearance of a color 

sample under four light sources with and 

without UV. This provides an instant visual 

demonstration of the color constancy 

of the colored sample and assists in the 

selection of colors and colorants. 

GTI Graphic Technology Inc. 

Newburgh, NY 

T 845 562 2543 

www.gtilite.com 

Booth #1429 


High Performance 

Waterborne Binders 

“Synthacril 9000” is a recently developed 

binder for waterborne traffic paints. 

This 100 % acrylic polymer dries quickly 

under normal and high humidity, offering 

excellent water and wet scrub resistance 

and good adhesion to glass beads. 

“Synthacril 7791” is a new 100 % acrylic 

crosslinked elastomeric binder for roof 

mastics, with a Tg of -40 °C. It retains 

high elongation at varying temperatures, 

yet provides low dirt pickup, low water 

absorption and excellent resistance to 

pounding rain. Adhesion to difficult substrates 

such as EPDM is excellent. 

“Veocril 2820” is a very low particle size 

super-hydrophobic binder for concrete 

and masonry primers. It offers high resistance 

to efflorescence, alkalinity, dirt 

pickup and fungal growth. 

Multiquimica 

West Melbourne, Dominican Republic 

T 321 848 7280 

www.multiquimica.com 

Booth #434 

Microbial Control 

Proxel BZ Plus Preservatives 

Supporting Sustainable Solutions 


Enhancements in 

Binders and Additives 

“Acrysol DR-110” is a cost-effective 

HASE alternative to cellulose derivatives 

for architectural paints. “Avanse ST-410” 

multi-functional binder stabilizes the 

iron oxide pigments necessary for longterm 

UV resistance in semi-transparent 

exterior stains. “Avanse 200” is a selfcrosslinking 

resin for corrosion-resistant 

primers, topcoats and high-gloss 

direct-to-metal (DTM) finish coats with 

enhanced durability. “Evoque” pre-composite 

binder technology facilitates TiO 2 

reductions of 10 - 20 % in white and pastel 

architectural paints. “Ropaque Dual” 

brings opaque polymer technology to 

solventborne architectural alkyd paints, 

while remaining compatible with waterbornes. 

“Paraloid B-66” thermoplastic 

acrylic resin for concrete coatings is now 

available in dimethyl carbonate (DMC), 

classed as VOC-exempt in some areas. 

Dow Coating Materials 

Philadelphia, PA 

T 215 592 3128 

www.dow.com 

Booth #1800 


Formaldehyde-free Pigments for Plastics 

J Color Chemicals will present formaldehyde-free 

thermoplastic fluorescent 

pigments for plastic systems “JC 

200-Series” at the ACS. The pigments 

can be used for preparing extruded color 

compounds and liquid color dispersions 

for use in injection, rotational and blow 

molding, extruded film and sheet, blown 

and calendared film, vacuum forming, 

casting, etc. The products provide good 

resistance to plateout and melt-in, have 

heat stability up to 300 °C, good tinting 

We are committed to being a good corporate citizen 

and minimizing our environmental impact. 

That’s why Lonza Microbial Control provides innovative and cost-effective 

solutions that bring your products up to today’s sustainability standards, while 

providing the protection you’ve come to rely upon. 

Our product features include: 

• Color-stable formulations 

• Dual-action protection 

• Zero VOCs 

• Broad-spectrum activity 

strength, and broad compatibility. The 

pigments are fade-resistant and have 

minimal color shifts over a wide processing 

temperature range. 

J Color Chemicals Corp. Ltd. 

Hangzhou, China 

T +86 (571) 8990 5585 

www.jcolor.com 

Booth #942 

• CMIT / MIT-free products 

• Low and formaldehyde-free products 

• Long-term preservation 

The new business, formed by Lonza’s acquisition of Arch Chemicals, is now the 

largest microbial control business in the world. The benefits to our customers 

include the availability of a more complementary range of products and actives 

in both established and emerging markets and an expansive service portfolio 

with solutions for your every need. 

Visit us at the American Coatings Show, Booth 1239 

to learn more about how we can become a responsible part of your 

environmentally-preferred solution. 

E: microbialcontrol@lonza.com 

T: 800.523.7391 

lonza.com 

archbiocides.com 

Use biocides safely. 

Always read the label and product information before use. 

11 H 

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Micaceous Iron Oxide Pigments 

Kärntner Montan Industrie presents a 

range of micaceous iron oxide (MIO) pigments 

“Miox”. The unique features of 

these kinds of pigments are the lamellarity, 

the chemical inertness and the 

high thermal conductivity. Micaceous 

iron oxide coatings have been known for 

their protective properties for almost a 

century. MIO-Pigments are important for 

coating materials due to their insolubility 

H 

H 

H 

A pArtnership where your needs 

meet our solutions. 

Opacity that actually illuminates. Look deep within our titanium dioxide and you’ll 

see something you may not expect: collaboration. Namely, a DuPont team of experts 

working with you to identify your needs, help solve your toughest challenges, and 

find better ways for you to create first-in-class products. After all, it’s more than 

titanium dioxide. It’s a competitive advantage that will give you the upper hand. 

Welcome to The Global Collaboratory TM . 

12 

Learn more at titanium.dupont.com 

in water and organic solvents, resistance 

to alkalis, hiding power, reddish brown to 

grey/metallic color, good weather resistance, 

and good lightfastness. 

Kärntner Montan Industrie GmbH 

Wolfsberg, Austria 

T +43 (4352) 545 3535 

www.kmi.at 

Booth #623 

Copyright © 2012 DuPont. All rights reserved. The DuPont Oval Logo, DuPont and all products denoted with ® or TM 

are registered trademarks of E.I. du Pont de Nemours and Company or its affiliates. 

DuPont 

Titanium 

Technologies 


Mineral Provides Improved Corrosion and 

Blister Resistance 

Nyco Minerals presents the wollastonite 

“NYAD”, a functional additive for powder 

coatings. The acicular structure of wollastonite 

improves the cohesive strength 

which provides improved corrosion and 

blister resistance. It acts as a reinforcing 

additive and promotes the retention of 

impact strength after prolonged exposure. 

Pipes coated with powder are widely 

used in the transmission and distribution 

of gas. The pipes are buried in the ground 

and must retain adhesion, good electrical 

resistance and prevent corrosion over 

Performance Additives Play Many Roles 

Croda will present a diverse range of 

new high-performance additives. 

“Crodacor OME FE” combines superior 

long-term corrosion protection with flash 

rust protection for aqueous mild steel coatings. 

It is free of chromates, HAPS and VOCs. 

“Multiwet” silicone and fluorine-free wetting 

agents simplify aqueous formulations 

by combining the functions of substrate 

and solids wetting with low foaming and a 

good environmental profile. 

“B-Tough C2” gives epoxy coatings improved 

toughness, impact resistance and 

flexibility even at low temperatures, while 

its epoxy functionality prevents migration. 


many years. The product, especially the 

coarser grades, is an effective matting 

agent and lowers the gloss in decorative 

coating powders compared with other 

commonly used fillers. It is thermally stable 

and heat resistant. 

Nyco Minerals Inc. 

Willsboro, NY 

T 518 963 4262 

www.nycominerals.com 

Booth #1529 

“Zephrym” non/low-VOC polymeric dispersants 

efficiently disperse many organic 

and inorganic particles in industrial and 

architectural solvent- and water-based 

formulations. 

Croda Coatings & Polymers 

New Castle, DE 

T 732 983 6848 

www.croda.com 

Booth #1344 

Exhibitors will highlight their novel products 

in 15-minutes presentations 

in Area 1 (Booth #131) and Area 2 (Booth #1459). 



Focus 

“Success Will Be Based on Ease of Use” 

Polymeric materials with improved properties can be created by systematically controlling polymer structure 

Melissa 

Grunlan, 

Texas A&M 

University 

H A major issue in marine coatings is 

biofouling. Plasma proteins lead to 

clot formation in medical applications. 

The two fields come together during 

a presentation in the AC Conference 

session “Science Today – Coatings 

Tomorrow,” held by Melissa A. Grunlan 

from Texas A&M University: she 

presents a new anti-fouling technology 

which can be surface-grafted onto 

existing medical devices or used as 

an additive to boost the anti-fouling 

behavior of marine coatings. 

�� What research projects are you 

currently working on? 

Melissa Grunlan: My lab is focused on 

developing advanced polymeric materials 

for medical, as well marine applications. 

One distinction of our research 

is designing inorganic-organic “hybrid” 

materials based on incorporating a silicon-containing 

polymeric material with 

an organic polymer. Active projects in 

my lab include anti-fouling coatings, selfcleaning 

membranes for sensors, shape 

memory polymers, and tissue engineering 

scaffolds. The types of materials we 

For every surface problem we have a solution – 

the creative power of our people. Evonik’s experts 

work hand in glove with our customers across all 

disciplines. That saves time and opens the door to 

more ideas. The result? Exceptional solutions for 

exceptional applications. 

A new anti-fouling technology can be used in marine and medical applications Source: Rainer Sturm/pixelio 

develop include surface-grafted and bulk 

crosslinked coatings, hydrogels (including 

nanocomposite hydrogels) and porous 

foams. With systematic control of 

polymer structure and fabrication variables, 

we can create polymeric materials 

with improved properties needed for a 

given application. We are mindful of designing 

materials whose translation into 

commercial sectors is feasible. 

�� What new developments are you 

pursuing at the American Coatings 

Conference? 

Melissa Grunlan: At the American Coatings 

Conference, I will be discussing our 

anti-fouling coating technology for medical 

and marine applications. Blood-contacting 

medical devices are plagued by 

“surface-induced thrombosis” in which 

plasma proteins are adsorbed, leading to 

clot formation. On the hulls of ships, biofouling 

is initiated by the bioadhesives 

secreted by marine organisms. Our coatings 

are based on new “PEG-silane amphiphiles” 

— reactive PEG chains coupled 

to a siloxane tether to anchor it to the 

coating. These can be surface-grafted 

onto existing medical devices or used as 

an additive to boost the anti-fouling behavior 

of marine coatings. 

�� Where do you see the main trends 

in the field of anti-fouling coatings for 

medical and marine applications in the 

near future? 

Melissa Grunlan: For medical applications, 

anti-fouling coatings which improve 

the lifetime, efficacy and safety 

of blood-contacting, devices are needed 

in order to reduce costs and improve the 

quality of patient care. The ideal here 

would be an anti-fouling coating system 

that could be applied in a simple process 

to a variety of devices. These coatings 

will have to be able to withstand 

mechanical forces and potentially high 

shear rates. From an environmental and 

economic standpoint, there is a need for 

non-toxic anti-fouling coatings that could 

replace toxic, ablative coatings in marine 

applications. Approaches to creating antifouling 

coatings are incredibly varied and 

include coatings with controlled topography 

or surface energy (e.g. superhydrophobic 

or amphiphilic) as well as those 

based on hydrogel systems. Their success 

will be based on not only performance but 

also cost and ease of use. 

One contact, many experts. 

We love your problems. 

Visit us at American 

Coatings Show 2012 

Booth 2000 

www.evonik.com 

13 H 

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Literature 

A World of Quality Information 

An extensive series of technological coatings textbooks is available at the AC Show 

H The American Coatings Association and Vincentz Network presents to you brand 

new titles of technical coatings books. We provide a selection that is targeted at 

both newcomers to the field of coatings, as well as at specialists. Below we present 

a selection of five titles and latest market information from experts regarding these 

topics. Please note: The books Coatings Formulation and The European Handbook 

are now also available as e-books on www.american-coatings.com. 

H 

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14 

Also available 

as an e-book! 

This is the most current knowledge in 

coatings technology gathered together in 

a single book. That is what the European 

Coatings Handbook by Thomas Brock, 

Michael Groteklaes and Peter Mischke 

provides – from raw materials, formulation, 

production, substrate and applica- 

All books are available online at 

www.american- 

coatings-shop.com 

tion through to the quality end-product 

and corresponding tests. This book acts 

as a vehicle for acquiring and deepening 

a sound knowledge of all the improtant 

principles of coatings production. This 

handbook is indispensable for coatings 

experts and those with aspirations in 

that direction. But this book is also highly 

recommended for people from other 

disciplines – scientists, engineers, business 

people looking for a highly readable, 

comprehensive introduction to this 

fascinating topic. It proveds a solid theoretical 

basis, which is augmented by indepth 

explanations where necessary. It 

seeks not only to convey the latest teaching 

but also awaken an understanding of 

the muliple strands of knowledge underlying 

the successful use of coating materials. 

The book strikes the right balance 

between the two and successfully convey 

the impression of attending a powerfully 

delivered lecture. 

The book Anticorrosive Coatings (Jörg 

Sander et. al.) closes a gap that has long 

been open between Ruf’s classic book on 

organic metal protection and new developments 

in the otherwise conservative 

field of coatings for corrosion protection. 

This volume covers recent research from 

the fields of automotive coatings, coil 

coating, pre-treatment and novel concepts 

that enhance protective properties. 

An extensive bibliography rounds out the 

information presented here. 

The book is certainly a successful complement 

to Ruf’s work and a well-summarized 

point of access to new areas in this 

interesting but scientifically underrepresented 

field. Although the book does not 

go deep enough to fully cover the entire 

spectrum of the topic, it certainly covers 

all of the essentials and it would be impossible 

to cover everything. 

Coatings for Plastics by Guido Wilke and 

Jürgen Ortmeier is a necessary database 

for fomulators seeking to brush up on the 

latest developments in this field and to dig 

deeper into the topic; experts seeking detailed 

knowledge of pre-treatment, materi- 

Everything about fillers in a single 

book – that is what Fillers for Paints by 

Detlef Gysau provides. Explained clearly 

and simply, without sacrificing scientific 

expertise or attention to detail, this book 

enables the reader to speedily gain a 

Also available 

as an e-book! 

The book Coatings Formulation by Bodo 

Müller and Ulrich Poth covers the practical 

and scientific basics underpinning the 

strategic fomulation of modern paint and 

coatings systems – from physiochemi- 

als, application, testing and troubleshooting. 

All those involved in the production of 

coated platics parts and who need a full understanding 

of the relations involved. All of 

them acquire the necessary knowledge of 

the facts and a deep understanding of the 

relations involved in the successful coating 

of plastics. The book provides a comprehensive 

overview of the latest developments 

in the field of coatings for plastics. 

Concise yet comprehensive, this highly 

topical book offers in-depth knowledge 

and a multitude of pracitcal tips for safeguarding 

the quality of the coating film, 

and for developing high-performance 

coatings for plastics. The main emphasis 

is on the properties of plastics and the 

materials used to coat them. A special 

feature of the book is a separate chapter 

devoted to the topics of typical coatings 

flaws, analytical and test methods and 

precautionary measures. 

comprehensive overview of the working 

mechanisms and possible application areas 

of the most common fillers, including 

nanoscale types. Indispensable for expert 

formulators and those with aspirations in 

that direction. This book is also recommended 

for newcomers in the field and 

students looking for a comprehensive 

overview, as well as experienced developers 

seeking pracitcal details that they can 

immediately implement in their daily formulations. 

For those who want to acquire 

an extensive knowledge of fillers that they 

can use effectively in their formulations. 

It is an invaluable, practical reference 

work for the experienced expert. The 

subject matter is clearly organized and 

structured for quick and easy access to 

all relevant information. A special plus is 

the large number of figures and tables for 

illustrating the properties and applications 

of the fillers. 

cal concepts to the recipes themselves. 

This book explains and elaborates in 

some depth on the key principles of coatings 

formulation. Trainees, students and 

newcomers who are seeking to acquire 

a solid grounding in coatings formulation 

along with experienced formulators 

wishing to deepen, extend or refresh 

their knowledge should read this book. 

It explains step by step coatings formulation. 

The book opens with a look at the 

composition of coatings, placing special 

emphasis on the base binder in each 

type. Advice on specific formulations is 

then given before formulation guidelines 

are analyzed. The focus is on coatings 

formulation and how to arrive at the final 

recipe. A special feature of the book is its 

detailed index, which allows the reader 

to conduct targeted searches for specific 

apsects of coatings formulation. 


H The AC Show brings people together: 

here coatings experts from the 

industry can meet with scientists from 

universities and research institutes. 

Raymond H. Fernando, Director of the 

Polymers and Coatings Program at the 

Department of Chemistry and Biochemistry, 

California Polytechnic State 

University, talks about his motivation 

to attend the Show. 


Focus 

“ Opportunity to Showcase 

Our Educational Programs” 

Universities make use of numerous offerings at the AC Show 

Raymond H. 

Fernando, 

California 

Polytechnic 

State University 

�� Why does your University exhibit at 

the American Coatings Show 2012? 

Raymond H. Fernando: The American 

Coatings Show is the largest gathering 

of coating industry professionals within 

North America. It brings together coatings 

manufacturers, raw material and 

equipment suppliers, as well as academics 

in the field. The show provides our 

polymers and coatings program with a 

tremendous opportunity to showcase 

the educational programs, research and 

other services we offer to the industry. 

�� What are your expectations in terms 

of new developments at the Show? 

Raymond H. Fernando: I hope to see 

new products and developments in key 

categories such as biobased materials, 

nanomaterials, approaches to minimize 

On behalf of all AC Conference 2012 attendees, 

ACA and Vincentz Network thank the following sponsors: 

Following and uploading ACS highlights on twitter 

Keep yourself informed on current events or inform your 

peers about your personal highlights at the ACS with a 

tweet using the hashtag #ACS2012 in all your posts. 

titanium dioxide in formulations, and 

resin and additive technologies geared 

towards low- and near zero-VOC architectural 

coatings. Also, I would like to 

learn about new developments in testing 

and analysis instrumentation for 

coatings. Last but not least, I hope the 

Show will be a great growth opportunity 

for our students. 

�� What are your current R&D projects? 

Raymond H. Fernando: At California 

Polytechnic State University, our faculty 

and students are involved in a wide 

range of projects. This research involves 

low-VOC coatings, VOC analysis method 

development, rheological stability of 

tint bases, nanomaterials, early corrosion 

detection on aluminum, coatings 

for plastics, novel cross-linking chem- 

Environmentally Friendly Colorants 

From one of the global leaders in color, Heubach introduces our 

latest innovation, the HEUCOTINT line of universal colorants for 

architectural paint. 

HEUCOTINT colorants are: • Environmentally friendly 

• VOC-free 

• APE-free 

• Formaldehyde-free 

• Cost effective 

Heubach - Providing colorants today that will meet the requirements 

of tomorrow! 

istries, semi-conducting and liquid 

crystalline polymers, and paper-based 

microfluidics. 

The University Village 

The “University Village” on the 

AC Show floor has been designed 

to highlight university and student 

involvement and support. 

In addition to their booths, the 

universities are presenting 

posters highlighting their work 

and projects. 

Visit us at the 

Booth 1433 

Heucotech Ltd. 

Phone +1 - 800 - HEUBACH 

Fax +1 - 215 - 736 - 2249 

E-Mail: sales@heubachcolor.com 

Internet: www.heubachcolor.com 

03_12 ACS Daily I.indd 1 15.03.12 09:52 

Universal Colorants 

15 H 

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Visitor Information 

Resources to make the most of your stay 

H Standout buildings and places, 

hidden gems where you least expect 

them, a commitment to green and a 

unique local cuisine – Indianapolis has 

it all. Behind most great experiences in 

Indianapolis, there’s a useful resource 

to help you find it. 

The Artsgarden in downtown Indianapolis 

High-speed action is only part of the fun 

in Indianapolis. The city best known for its 

annual car race also delivers living history, 

lively neighborhoods, and countless sporting 

activities. Indianapolis offers many 

ways to open doors to the past. At the Conner 

Prairie interactive history park, visitors 

can immerse themselves in the nineteenth 

H 

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16 

Service/Market 

Coil Coatings Segment Anticipates Growth 

Coil and extrusion coatings are significant in the overall oem market 

H Coil and extrusion coatings represent 

11 % of the volume and 13.4 % 

of the value of all OEM coatings, and 

3 % of the volume and 4 % of the value 

of the entire U.S. coatings industry in 

2010, according to ACA’s U.S. Paint 

and Coatings Industry Market Analysis 

(2010-2015). This segment is poised 

for improved performance in 2011, 

when it is expected to ship 39.8 million 

gallons valued at $ 812 million. 

Source: Heiner Witthake/Fotolia 

century, exploring a working farm, trading 

post, or blacksmith shop. At the Indiana Historical 

Society and the Indiana State Museum, 

visitors can delve into Hoosier history. 

And no visit is complete without a stop at 

the world’s largest museum for kids, the 

Children's Museum of Indianapolis. 

Indianapolis Visitor Center 

(Artsgarden) 

The accessible Visitor Info Center located 

in the downtown area features information 

about Indy's cultural scene, as well as 

the city’s attractions and events. Visitors 

are sure to find a friendly face and knowledgeable 

staff that will help make the 

most of their stay in Indy. Besides housing 

the city’s visitor centers, the Indianapolis 

Artsgarden provides a sparkling environment 

for more than 350 free performances 

and exhibits each year. Formed of painted 

steel, limestone and tinted glass, the Artsgarden 

was created in 1995. The sevenstory-tall, 

glass enclosed structure offers 

a spectacular view of the city. 

Indianapolis Visitor Center (Artsgarden) 

100 W Washington St. 

T 317 631 3301, 

Opening Hours: 

Monday - Saturday: 09:00 am - 09:30 pm, 

Sunday: noon - 06:30 pm 

While there is a definite relationship 

between the volume of coil and extrusion 

coatings shipped and the construction, 

business and consumer, and transportation 

segments of the U.S. economy, the 

relationship between coil and economic 

trends in construction spending, durable 

goods shipments, and vehicle shipments 

is not always so direct. During the recent 

recession, coil and extrusion sales into 

agricultural and light commercial buildings 

were far less negatively affected 

than sales into architectural and preengineered 

buildings. During the first six 

months of 2011, the latter segment also 

began to recover, while agricultural and 

light commercial building sales also continued 

to do well. Based on its detailed 

analysis, ChemQuest forecasts a 2.4 % 

CAGR in volume and a 4.8 % CAGR in value 

for 2010 - 2015. 

The U.S. coil and extrusion market, 

driven by raw material price increases, 

will continue to appreciate in value. Since 

the segment is almost exclusively solventborne 

(and is unlikely to change), oil prices 

will continue to exert a significant influence 

on the cost of solvents, monomers, 

The Indianapolis Convention & 

Visitors Association 

Another source that provides visitors 

with the necessary information on Indy’s 

hidden gems, the current events and 

the city’s highlights is the Indianapolis 

Convention & Visitors Association. It is 

closely located in walking distance to the 

Indiana Convention Center. 

Indianapolis Convention & 

Visitors Association 

200 South Capitol Avenue, Suite 300, 

T 317 262 3000 

Source: Indianapolis Convention & Visitors Association, visitIndy.com (2) 

More visitor 

information online: 

www.in.gov/visitindiana 

or at: 

www.visitindy.com 

Historical Volume and Value of Coil and Extrusion Coatings (2001-2011) 

Source: U.S. Paint & Coatings Industry Market Analysis (2010–2015 

resins, additives, and – to a lesser extent 

– organic pigments used in this segment. 

Coil is also a very significant user of titanium 

dioxide, which is incorporated into 

virtually all products at some level, including 

primers and backers, so any pricing 

pressures will affect this segment. 

This ACA publication, which has long 

been the leading industry market study, 

is now available through an online subscription. 

To purchase the study, or to 

learn more, please visit the AC Shop, 

which is located at Booth #1260. 



AC Show/AC Conference 

A Wealth of New and Tried-and-True Features 

AC Show and Conference offer numerous opportunities 

The AC Show is again featuring an International Buyers Lounge 

H Both the ACS and ACC are once again 

offering a wealth of new and tried-andtrue 

features. While the Show features 

exciting opportunities directly on 

site, the ACC involves several awards 

presented during the Conference. It 

opened yesterday with ceremonies to 

present the American Coatings Award 

(see our report on page 5) and the Roon 

Award, as well as a poster session. 

Masthead 

American Coatings Show 

Daily 2012 

Vincentz Network (VN) 

2885 Sandford Ave SW #15817 

Grandville, MI 49418 

www.american-coatings.com 

American Coatings 

Association (ACA) 

1500 Rhode Island Ave., NW 

Washington, DC 20005-5597 

www.paint.org 

Editorial Contacts: 

Sonja Schulte (VN) 

T +49 (511) 9910 216 

sonja.schulte@vincentz.net 

Lisa Warren Román (ACA) 

T (202) 462 6272 

lroman@paint.org 

Layout and Production: 

Birgit Seesing 

(Responsible) 

T +49 (511) 9910 266 

Claire May 

T +49 (511) 9910 265 

Ten papers were nominated for the Roon 

Award, which was designed to honor technical 

papers representing original scientific 

and innovative research directly related 

to the protective coatings industry. 

The presenters are associated with the organic 

coatings industry. Since 1977, these 

awards have been sponsored by the Coatings 

Industry Education Foundation via a 

grant maintained by the Roon Foundation. 

Sales: 

Anette Pennartz (Director) 

T +49 (511) 9910 240 

anette.pennartz@vincentz.net 

Printer: 

Sport Graphics 

3423 Park Davis Circle 

Indianapolis, IN 46235 

T (317) 899 7000 

www.sportg.com 

Source: Heiko Stahl(2) 

Copyright: 

No portion of this pub li ca tion may be 

reproduced or uti lized 

in any form or by any means, electronic 

or mechanical including photocopying, 

recording, 

or by any information storage 

or retrieval system without 

permission in writing from 

the publisher. 

Place of jurisdiction: 

Hanover and Hamburg 

(Germany) 

© Vincentz Network, 

Hanover 2012 

After the oral presentations of the first 

conference day, a poster session was 

held during the AC Conference Reception. 

Posters were on display in the conference 

area, and poster contributors 

were available to explain and discuss 

their results. 

Mattiello Lecture 

The renowned Mattiello Lecture will be 

given by Stuart Croll, North Dakota State 

University, on Wednesday, May 9, from 

08:00 to 09:00 am prior to the Conference 

sessions. Entitled “Application and 

Limitations of Current Understanding to 

Model Failure Modes in Coatings,” the 

lecture is designed to offer some ideas 

on further research that might provide 

better linkage between coating composition 

and durability. 

The AC Show is offering new and exciting 

opportunities that will happen 

directly on site. This year, the Show is 

featuring enhancements to the New The AC Conference offers many networking 

Product 

Cristal_2012_AmCoatingsShowDaily_Layout 

Showcase area which introduc- 

1 4/25/12 opportunities 10:35 AM Page 1 

BRILLIANCE IS ALL AROUND US 

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With Cristal TiO 2, you can expect the highest levels of performance, whiteness, 

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advancements with Cristal’s leadership in TiO 2 product research, development 

and production technology. To learn more, visit CristalGlobal.com. 

VISIT US AT BOOTH 1251 

es products in all exhibition categories, 

the International Buyers Lounge, where 

visitors can meet their 

peers in a business 

environment that is set 

up for global networking, 

and the University 

Village. 


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in erro 

contac 

at (410

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AC Show 

Product Presentations Today 

H Directly on the show floor – in Area 1 (Booth #131) and Area 2 (Booth #1459) – exhibitors 

have the opportunity to highlight their novel products in 15 minutes presentations. 

10:00 - 10:15 am 

Measuring Rheological Behavior of 

Coatings by Use of Really Significant 

Test Methods 

Thomas Mezger 

Anton Paar 

10:20 - 10:35 am 

Emulsion Polymerization: Specialty 

Monomers for Paint Latex Production 

and Adhesives Applications 

Pierre Hennaux 

Rhodia 

10:40 - 10:55 am 

Ancamine 2735 Curative: Advanced 

Epoxy Hardener Technology for 

Applications Requiring Ultra Low 

Viscosity, Low Color, and Rapid 

Property Development 

Jared Bender 

Air Products and Chemicals Inc. 

11:00 - 11:15 am 

Catalysts for Waterborne 

Polyurethane Applications 

Martin Rickwood 

Reaxis Inc. 

10:00 - 10:15 am 

New Additive for Improved Freeze/ 

Thaw Stability and Open Time 

Charles Palmer 

Ethox Chemicals, LLC. 

10:20 - 10:35 am 

Tego Twin 4100 — Novel 

Multifunctional Additive Technology 

Don Ricks 

Evonik GoldSchmidt 

10:40 - 10:55 am 

Altiplus: 

Your Talc and Kaolin Alternative 

John Hurley 

Trinity Resources Ltd. 

11:20 - 11:35 am 

Dow Hiding Technologies: 

Balancing TiO 2 , Cost, and 

Performance 

Linda Adamson, Dr. David Fasano 

Dow Chemical Company 

11:40 - 11:55 am 

Introduction of New “Rheolate CVS” 

Rheological Additives for Waterborne 

Architectural Paint and Coating 

Yaw Aidoo 

Elementis Specialties 

01:00 - 01:15 pm 

Turboset Ultra Pro Lubrizol’s 

Self-crosslinking Polyurethane 

Dispersions 

Dan Latas 

Lubrizol 

01:20 - 01:35 pm 

Vinnapas EF8300 – 

The New VAE Binder 

for High Performance Paints 

Kathleen Rosar 

Wacker Chemical Corporation 

11:00 - 11:15 am 

TiO 2 Extension Optimization with 

Precipitated Calcium Carbonate 

Thomas Dombrowski 

Specialty Minerals Inc. 

11:20 - 11:35 am 

Simplify your Aqueous Coatings with 

Multifunctional Additives 

William McNamee 

Croda 

01:00 - 01:15 pm 

Toughen Up your Epoxy Coatings 

with b-Tough C2 

Eric Brouwer 

Croda 

01:40 - 01:55 pm 

Novel Matting Agent for 

Low Gloss UV Coatings 

Matt Linares 

Evonik Degussa 

02:00 - 02:15 pm 

Novel Deaerators and Defoamers 

and their Selection Criteria 

Christopher Henkee 

Air Products and Chemical Inc. 

02:20 - 02:35 pm 

Water Epoxy Primer Technology 

Combined with Ultrafast, 

Low-Yellowing Topcoats for 

Rapid Return to Service, Decorative 

and Industrial Flooring Systems 

Shafiq Fazel & Tracy Wickman 

Air Products and Chemicals Inc. 

02:40 - 02:55 pm 

Rhodia’s Commitment to 

the Paint and Coatings Industry 

Simon Mawson 

Rhodia 

01:40 - 01:55 pm 

Curing Behavior and Performance of 

site applied UV curable resins for wood 

floor applications 

David Folkman 

Alberdingk Boley Inc. 

02:00 - 02:15 pm 

Advanced Elastomeric 

Cool Roof Coatings 

John Dockery 

Arkema Inc. 

02:40 - 02:55 pm 

Water-based, 

self-cross linking acrylics for concrete 

Laurie Morris 

Alberdingk Boley Inc. 

03:00 - 03:15 pm 

Bentone DH-New Clay Based 

Rheology Additive for Latex Paints 

Mihai Polverejan 

Elementis Specialties 

03:20 - 03:35 pm 

High Quality Yellows — 

Made by Lanxess for 

Customers Worldwide 

Gary T. Balint 

Lanxess Corporation 

03:40 - 03:55 pm 

New NMP free & VOC-free PU 

Dispersions, Product Range & 

Applications 

Helmut Schaeidt 

Morchem, S. A. 

03:00 - 03:15 pm 

Area 1 

Altiris infrared reflecting pigmentssolar 

reflectance with color 

Rob Portsmouth 

Huntsman 

03:40 - 3:55 pm 

Beyond Slip & Leveling, 

the Mutifunctional Benefits 

of Dow Chemical 

Guy Beck 

Dow Corning Corporation 

Area 2 



Service 

Culture, Leisure, Sights 

Indy’s attractions are eye-catching 

H Make the most of your time in 

Indianapolis by experiencing the 

best attractions the city has to offer. 

Indianapolis Motor Speedway Hall of 

Fame Museum is a popular attraction if 

you’re in the Speedway area. If arts and 

culture attractions are of interest, the 

Indianapolis Museum of Art, located in 

the Broad Ripple Village area is a great 

attraction to add to your list. 

If you prefer scenic places, rather than 

the hustle and bustle of city streets, 

paying a visit to Holcomb Gardens is 

definitely worth your time. No matter 

where your interests lie, Indianapolis is 

sure to please. 

World War Memorial 

Standing atop a hill for all to see is this 

inspirational memorial with an inscription 

that reads, “Vindicate the principles 

of peace and justice in the world.” A variety 

of war paraphernalia retraces the 

history of Indiana, and a Shrine Room 

contains an altar with an American flag 

standing in honor of those who lost their 

lives fighting for their country. 

431 N Meridian St. 


T 317 232 7615 

www.in.gov 

Source: Indianapolis Convention & 

Visitors Association, visitIndy.com 

Indiana Statehouse 

A recent $10 million renovation restored 

the somber walls of this building to their 

former splendor. Before the renovation 

efforts, the walls were a dull green, a 

color that had been painted by local inmates. 

The Indiana General Assembly 

meets here at the beginning of every year. 

Sightseers may call ahead for a guided 

tour of the spectacular interior. Once inside, 

visitors will see the beautiful brass 

chandeliers, the historic brass spittoons 

in the Supreme Court Chambers and the 

stately marble floors. 

Benjamin Harrison 

Presidential Site 

The charming, three-story home of 

America’s 23rd president, Benjamin Harrison, 

is now open to the public as a museum. 

Built brick-by-brick in the 1800s, 

this historic house displays an astounding 

collection of original family pieces. 

Arrive on the hour or half hour between 

10 am and 3:30 pm to participate in a 

guided tour through the building. If you 

arrive before the tour begins, take some 

time to enjoy the beautiful gardens surrounding 

the property. 

1230 N Delaware St. 

Indianapolis, IN 46202 2598 

T 317 631 1888 

http://presidentbenjaminharrison.org/ 

Indiana Historic National Road 

Commissioned by President Thomas 

Jefferson, the route now known as the 

Historic National Road was completed 

in 1834 and proved to be a vital part of 

Americans’ westward movement in the 

mid-19th century. Having endured massive 

changes in transportation and culture, 

the road is now lined with many 

points of interest. Huddleston Farmhouse 

Museum, Wayne County Historical 

Museum, the ’50s-style diner and drivein 

theater in Plainfield, and plenty of 

old-fashioned filling stations and farms 

educate and entertain you along the way. 

Washington St. 

US Rte 40 


T 765 478 3172 

Murat Theatre 

at Old National Centre 

With its exotic turret and detailed tilework, 

a visit to this imposing structure 

brings you to the largest Shrine Temple 

in the world. A one-time Shriners' headquarters, 

the structure now hosts a variety 

of performances and important 

events, including conferences, receptions, 

Broadway shows, and pre-show 

gatherings. Visitors should keep their 

eyes open for the appearance of a resi- 

dent ghost, believed to be the cause of 

inexplicable slamming doors and blinking 

lights. Even sans spirit, the ornate 

Egyptian room and the Islamic-inspired 

architecture make any visit worthwhile. 

Source: Indianapolis Convention & Visitors Association, visitIndy.com 

Particle Innovation • Surface Solutions 

Time to Join The Leader 

The World Leader for Fluoropolymer 

and Wax-Based Additives 

Stand 1632 

502 N New Jersey St. 


T 317 231 0000 

http://visitindy.com/indianapolis-murat-theatre-at-old-national-centre 

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Focus 

“ Initial Appearance of an Automobile 

Coating is Still a Priority” 

Developments are focused on making paints environmentally safer 

Martin Wusik, 

Momentive, 

Booth #923 

H Automotive coatings today have to 

perform at a very high level. Francis 

Defoor and Martin Wusik, from 

Momentive, state that the most important 

trend is probably simplifying automotive 

coating layers and processes to 

reduce the overall cost of application. 

At the same time, interest is still on 

the rise when it comes to smart coatings 

that combine various features for 

improved safety and comfort. 

�� What are key properties of 

automotive coatings? 

Martin Wusik: The coating must make 

the car look appealing, it must adhere to 

the surface, and it must hold up in harsh 

environments. To cite an example, our 

silicone hardcoats can be used to extend 

the long-term exterior durability and 

performance of polymeric materials in 

automotive exterior applications. These 

coatings maintain color, gloss, light 

transmission of parts like headlamps, 

glazings, pillars and roof frames, while 

enhancing their weatherability, abrasion, 

chemical and solvent resistance. 

Automotive coatings can add significant appeal to a vehicle by imparting exceptional appearance and visual effects. This applies to the interior as well as 

to the exterior of a car 

Francis Defoor: Automotive coatings 

serve two major purposes. First, they protect 

the vehicle from harsh environmental 

conditions and, in particular, prevent 

corrosion of the metal structure. Second, 

they add significant value and appeal to 

the vehicle by imparting exceptional appearance 

and visual effects. In addition 

to this end-use performance, manufac- 

Source: John Sfondlias/Fotolia 

turing considerations are extremely important 

— the ease and robustness of the 

coating application. In particular, when 

you're dealing with automotive refinishing, 

the hardening speed of the clearcoat 

is critical because faster-hardening systems 

allow significant reduction in labor 

and energy costs. 

�� What materials for automotive 

coatings have you developed lately? 

Martin Wusik: One key material we 

have focused on recently is our flow and 

leveling agent. This product provides 

good leveling at very low addition levels, 

and the applied coating looks good 

whether you are looking at a car's finish 

from a foot away or from 100 feet away. 

Additionally, our isocyanatosilanes let 

us formulate a coating that will form a 

durable and chemically stable inorganic 

crosslink with its substrate. These materials 

have been shown to enable the use 

of polymeric materials in lieu of glass 

and painted metal in some applications, 

allowing for design freedom and weight 

reduction in modern automobiles. 

Francis Defoor: Automotive coatings today 

are designed to perform at a very high 

level. While there is an interest in further 

improving certain properties for the highend 

market, the main developments for 

both OEM and aftermarket refinish coatings 

are focused on making paints environmentally 

safer via a continued reduction 

in VOC emissions, and on decreasing 

the time and energy required for baking 

Source: Rachel Smith/Fotolia 

cycles. We are now introducing a new glycidyl 

ester monomer that is particularly 

suited for making higher-solid clearcoats 

that dry and cure faster under both forced 

and room temperature cure conditions. 

�� What are future trends? 

Martin Wusik: Extended durability, application 

ease, additional functional features, 

and global availability. The initial 

appearance of an automobile coating is 

obviously still a priority. Improved longterm 

scratch resistance is growing in importance 

as there is a desire for cars to look 

new longer. VOC regulations continue to be 

important from a formulation point of view. 

Francis Defoor: Future trends for automotive 

coatings seem to branch out in 

a couple of directions. Simplifying automotive 

coating layers and processes to 

reduce the overall cost of application is 

probably the most important trend. At the 

same time, there is a continued interest 

in smart coatings that combine various 

features for improved safety and comfort. 

The automotive industry is also undergoing 

fundamental changes to comply 

with new fuel efficiency regulations. 

Metals in the body and structural parts 

are being replaced by composite materials, 

and polycarbonate is being used for 

panorama roofs, headlight lenses and 

more. We have introduced various coating 

products for these new applications 

and are continuing to develop innovative 

solutions to meet future market needs. 



Focus 

“ Big Challenges are Film Formation, 

Film Hardness and Durability” 

Waterbased architectural coatings still need improvement 

Wenjun Wu, 

Arkema Inc. 

Booth #500 

H Waterborne coatings are the solution 

which can fulfill all legislative 

issues and ecological-impact problems. 

But they still need a lot of improvement 

when they are intended as architectural 

outdoor coatings. They cannot 

be considered equivalent to solventbornes 

until more progress is made, as 

Wenjun Wu of Arkema explains. 

�� How much influence have waterborne 

coatings had in the last decade, 

especially for exterior applications? 

Wenjun Wu: Driven by VOC reduction, 

changing substrates and consumer preference 

for greener products, new binder 

and additive technologies have transformed 

the waterborne coatings for exterior 

applications in the last decade. The 

coatings industry continues to introduce 

higher performance products while reducing 

VOC content in waterborne coatings. 

For raw material suppliers, the key R&D 

objectives have been to develop solutions 

for coatings formulators to meet individual 

sustainability goals and to find a 

balance between cost and performance in 

their finished formulations. For example, 

we have devoted significant resources to 

dramatically improved performance in low 

or zero-VOC coatings, and to develop a� 

certification program that helps simplify 

raw material selection for binders that 

meet specific sustainability requirements 

�� What is the key benefit of waterbornes 

from a technological point 

of view (other than the economical 

advantages)? 

Wenjun Wu: Compared to solventborne 

coatings, waterborne coatings are more 

“do-it-yourself” friendly and easy to 

clean up. Many waterborne coatings offer 

very low odor, contributing to a more 

pleasant experience for the end-user. In 

certain applications, waterborne coatings 

can provide superior exterior durability 

than some solventborne systems. 

�� What major challenges must be 

overcome in the near future for waterbornes 

used in architectural coatings? 

Wenjun Wu: The focus in the near future 

will be high performance at low or 

no VOC. Big challenges facing waterborne 

architectural coatings are film for- 

mation, film hardness and durability. The 

most desired improvements for low-VOC 

waterborne architectural coatings are to 

develop excellent film hardness (block 

One network. 

A world of solutions for the 

paints and coatings industry. 

Powerful perspective from our global Paints & Coatings 

expert network that provides world-class product development 

knowledge from formulation to commercialization 

Innovative green choices offering product-based answers 

to green formulation challenges and VOC regulations 

Exceptional product access including the Dow Corning® product 

line and their superwetter product family, zero-VOC silicone additives 

for coatings, paints, inks and overprint varnish applications 

To learn more about Univar and Dow Corning’s solutions 

for the paints and coatings industry, visit booth 811 

at the American Coatings Show 

1.877.203.0045 | CASE@univar.com | www.univar.com 

resistance and print resistance) especially 

in deep tint formulations. Also to improve 

dirt pickup resistance and self-cleaning 

performance, as well as alkyd-like proper- 

© 2012. Univar USA Inc. All rights reserved. The Univar name and the hexagon are registered trademarks of Univar USA Inc. 

Source: Mariacopa/Pixelio 

ties (gloss and color development) in a waterborne 

system, such as the capabilities 

of Synaqua alkyd emulsion technology 

from Arkema Coating Resins are desired. 

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Service 

Culinary Delights All Around Town 

Dining in Indy – An appetizing experience 

H After a long and successful day at 

the ACS, networking does not necessarily 

have to end when the doors of 

the Indiana Convention Center close. 

Indianapolis offers a variety of different 

locations where you can meet with old 

and new business partners for a bite. 

The city’s restaurants stand at the ready 

to ply you with all kinds of good eats, no 

matter your taste or preference. More 

than 260 restaurants downtown await 

your dining pleasure. 

St. Elmo Steak House 

A landmark steakhouse since 1902, this is 

the place to go for atmosphere, as well as 

seared steaks and a jumbo shrimp cocktail 

with a sauce that features throat-singeing 

heat. If the walls could talk, they'd keep 

you spellbound with the list of dignitaries, 

famous and not-so-famous who have 

dined on tender filets, bone-in rib-eyes and 

the real crowd pleaser: strip steaks. Prices 

are steep, but entrées include a navy bean 

soup starter good enough to write home 

about and a side, which definitely should 

be the baked potato. The servers are professional, 

and you can even ask for a tour 

of the impressively stocked wine cellar; it 

includes selections to suit even the most 

discriminate diners who frequent St. Elmo’s 

– over and over. If you’re into peoplewatching, 

stay alert; this is the place local 

and visiting politicians and top athletes 

come. 

127 S Illinois St. 


T 317 635 0636 

www.stelmos.com 

Saffron Café 

Hungry downtown diners often head to 

the city’s first Moroccan restaurant, Saffron 

Café, to enjoy something a bit out 

of the ordinary. Elegant Moroccan decor 

and an authentic menu filled with Medi- 

terranean specialties like kabbabs, gyros, 

paella and tajines (Moroccan stews) 

make Saffron a terrific choice for discerning 

and adventurous diners. Even the restaurant’s 

wine is imported from Morocco, 

and the chef’s family tiramisu recipe is, 

quite simply, out-of-this-world. 

621 Ft Wayne Ave. 


T 317 917 0131 

www.saffroncafe-indy.com 

The R bistro 

The R bistro concept is a classically 

simple one: fresh local ingredients, and 

menus that change every week to take 

Source: St. Elmo Steak House 

advantage of those ingredients. 

Serving outstanding 

American cuisine and 

capitalizing on premium 

local ingredients, R Bistro 

features a small, select 

menu that changes 

weekly. Depending on the 

time of year you visit, you 

might encounter something 

along the lines of 

pecan-crusted trout with 

honey-spice butter, chicken 

fried steak with chipotle 

gravy, or a butternut 

squash, spinach, and 

goat cheese stack. Don’t 

Source: Rathskeller Restaurant 

forget to end with a scrumptious dessert, 

perhaps the dark chocolate tart 

with coffee-mascarpone cream. 

888 Massachusetts Ave 


T 317 423 0312 

www.rbistro.com 

Iaria’s Italian Restaurant 

A local institution, Iaria’s has been 

growing and changing with Indianapolis 

for more than 70 years! Passed 

down through four generations of 

the family, recipes are tried and true, 

promising melt-in-your-mouth pastas 

and pizzas. Standards like spa- 

ghetti and meatballs populate the menu 

alongside a hearty array of meat-filled 

sandwiches and the signature chicken 

piccata. A full bar and a selection of traditional 

Italian desserts like spumoni and 

tiramisu are the icing on the cake. 

317 S College Ave. 


T 317 638 7706 

www.iariasrestaurant.com 

Yen Ching 

One of Indy’s best Szechuan-style restaurants, 

the family-owned Yen Ching 

is always packed with Chinese food enthusiasts. 

The extensive menu is filled 

with popular dishes like Mongolian beef, 

Moo Shu pork, garlic chicken, beef with 

broccoli and sesame chicken, but there 

is also a fantastic selection of vegetarian 

dishes, lo mein and fried rice. Start your 

meal with Yen Ching’s raved-about potstickers, 

irresistible crabmeat Rangoon 

or simply perfect egg drop soup. 

9150 N Michigan Rd. 


T 317 228 0868 

www.yenchingwest.com 

The Rathskeller 

Source: St. Elmo Steak House 

This establishment, the city’s oldest, 

is located in the basement of the Athenaeum 

building and serves a variety 

of authentic German entrees, like sauerbraten 

and jaegerschnitzel. The menu 

also offers plenty of American and Continental 

specialties, including steaks, seafood, 

pastas, and chicken and vegetarian 

dishes. Diners can spend their time in the 

main dining room, the lively Kellerbar, or 

the outside Biergarten. A late night menu 

is served in the bar. Food is available all 

day and night. 

401 E Michigan St. 

Athenaeum Building 


T 317 636 0396 

www.rathskeller.com 



Focus 

“New Test Methods are Needed” 

Testing development must keep pace with advances in aerospace coating 

Douglas H. 

Berry, 

Boeing 

Research & 

Technology 

H Aerospace coatings have been 

enhanced with innovative functions. 

Without validated, industry-standard 

methods, however, verifying their 

performance is challenging. Douglas 

H. Berry, Associate Technical Fellow at 

Boeing Research & Technology, calls 

for new test methods. 

�� What measuring and testing methods 

are the most important for coatings? 

Douglas H. Berry: Many test methods 

are employed in the process of developing, 

qualifying, and implementing 

aerospace coatings. Key performance 

requirements include adhesion, flexibility, 

durability against high UV exposure 

and thermal moisture cycling, resistance 

to a range of fluids, corrosion 

resistance, impact resistance, and rain 

erosion resistance. Tests are based on 

industry standards, as well as Boeing 

standards (BSS), to assess the unique 

characteristics of aerospace environments. 

Examples are ASTM D3359 for 

tape adhesion, ASTM B117 for salt fog, 

SAE J2527 for accelerated weathering, 

and BSS7391 water drop impact jet apparatus, 

as well as BSS7393 whirling 

arm for rain erosion resistance. Some 

unique materials are also used, such as 

phosphated hydraulic fluid for assessing 

fluid resistance. 

�� What are the most important requirements/regulations 

to be met with 

these methods? 

Douglas H. Berry: Aerospace coating 

systems serve a protective function: 

they create corrosion, fluid, and 

UV resistance, with the relative importance 

of these properties depending on 

where it is applied. They also serve an 

important decorative function, providing 

airline branding and differentiation, 

especially on the exterior. Most important 

requirements are those for flight 

safety, such as Federal Aviation Regulations 

(incl. FAR 25) and Boeing fatigue 

requirements for a 30-year airframe 

service life. These factors drive corrosion-prevention 

test methods. Other 

regulations include OSHA, as well as 

EU REACH for hex chrome exposure and 

elimination, and EPA standards for volatile 

organic content. There are also additional 

OEM requirements to ensure a 

durable appearance, as well as the long 

term integrity of coating systems. 

�� What current and future trends do 

you see in this area? 

Douglas H. Berry: New test methods 

are needed to facilitate formulation and 

implementation of aerospace coatings 

with novel functionality. For example, 

many products claim to be “icephobic,” 

“drag-reducing,” or “self-cleaning,” but 

verifying these claims is challenging 

without validated, industry-standard 

methods. Test development needs to 

keep up with advances in coatings development, 

and the tests need to be 

available to suppliers and OEMs. Another 

important trend will be the development 

of rapid and reliable test meth- 


Georgia World Congress Center 

Atlanta, GA 

April 8-10, 2014 

American Coatings ConferenCe 

April 7-9, 2014 

2014 

ods that predict in-service performance. 

This evolution is critical for introducing 

technologies such as non-chromated 

inhibitors, where the emphasis must 

be on identifying materials that work in 

service, rather than materials that simply 

perform as effectively as chromates 

in salt spray. 

23 H 

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New, patented Triple-Seal Snap Lock Closure 

produces an air tight seal that eliminates 

leaks and product contamination. 

Available in 5-liter, 

4-liter, gallon, 2-1/2 liter, 

liter, quart, 1/2 liter, pint 

and 1/2 pint capacities. 

• Zero rust/corrosion 

on plug, ring or body! 

• Zero dented, damaged, 

discounted product on 

display! 

• Zero lid skinning 

issues! 

• Zero leakage when 

properly closed! 

Expect more from your container supplier. 

Visit with us at ACS Booth 

#900 

Exclusive 

proprietary surface 

treatment prevents 

product skinning. 

The research, engineering and continual improvement behind KW’s 

ALL-Plastic and Hybrid Container family is unparalleled in container manufacturing. 

Why pay more for less? The KW ALL-Plastic Container clearly delivers performance, 

protection and value for your water-based coatings. 

KW’s ALL-Plastic Container is the CLEAR CHOICE for 

containing and delivering your valuable formulations. 

Made from 100% Recycled Plastic • 100% Recyclable • User Friendly 

1 1 0 H e n d e r s o n H w y • T r o y , A L 3 6 0 7 9 • ( 8 0 0 ) 6 3 3 - 8 7 4 4 • w w w . k w c o n t a i n e r . c o m

Product Presentations - American Coatings

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