CD works. Corporate Design Manual - HAUTAU GmbH

Corporate Design Manual
Corporate Design Manual
CD works.

Welcome at HAUTAU
The Corporate Design of HAUTAU GmbH is a visual aid intended
to provide an understand of HAUTAU's corporate identity.
This manual aims to a give uniform look to all printed business
matters, publications etc. which shape HAUTAU's corporate
design.
Consider our Corporate Design to be our company's business
card. Unique and unmistakable.
This manual is a living entity. It is kept up-to-date with the latest
revisions. Modifications and supplements are constantly incorporated.
HAUTAU GmbH
November 2008
Contents
Basic Principles
Principles of Use
Logo and Claim
Logo and Claim
· Colour Variations and Use
Colours
Typography
· Fonts
· Product Name Notation
Corporate Design
· Printed Business Matters
· Advertisements
· Brochures
· Installation Instructions
· Inside Catalogue Pages
Matrix
Exposure sheet
Questions?
2

Basic Principles
Comprehensive and complex corporate design requires more
than just a logo.
The selection and use of fonts, colours, formats and images is
not left to chance, contemporary taste or individual moods, but
must be identifiable as a part of a deliberate overall strategy.
The HAUTAU Design Manual is not a design manual which
species fixed and schematic locations of fonts, images and logos.
Rather, it is a tool which uses specific examples to illustrate how
a lively, unique and confident corporate image can be communicated
by using design elements in a consistent manner.
The manual can be updated in accordance with the development
and ongoing changes the company undergoes.
Principles of Use
The objective of Corporate Design is to achieve and assure a
uniform public image as well as the consistent use of the brand
around the world and to maintain and increase the brand's
competence and radiation of quality.
In order to achieve these goals it is crucial that the mandatory
rules established for the company's market presence be followed
explicitly and in accordance with their meaning.
The Corporate Design Manual is intended to help assure the
highest possible degree of recognition and uniformity.
Consistency with regard to the management and the identity of
the brand is supposed to be ensured.
These are indispensable prerequisites for maintaining the
essence of the brand and its values on a national and inter -
national level.
3

Logo and Claim
Logo
The HAUTAU brand has been synonymous of high-quality window
fittings since 1910.
The company's unmistakable black word mark with its typical
yellow background and hexagonal 3-D emblem are the significant
elements of the company logo.
The brand may only be used with the designs presented on
these pages. The logo must never be used in continuous texts.
The brand name must be given a prominent position on every
communication medium as well as every product.
Logo
Claim
D Sie werden’s merken, wenn es HAUTAU ist.
� You know when it’s HAUTAU.
F Si c'est HAUTAU, vous le remarquerez.
1Nl U zult het merken wanneer het HAUTAU is.
I Lo noterete che si tratta di HAUTAU.
E Se nota que es HAUTAU.
1PL Od razu widać, że to HAUTAU.
� Если это HAUTAU, то Вы заметите это.
� HAUTAU olduğunu, sizde farkedeceksiniz.
1hr HAUTAU ete zasigurno prepoznati.
� Všimnete si, kedy je to HAUTAU.
S Det känns, när det är en HAUTAU.
4

Logo and Claim
Colour Variations and Use
The HAUTAU logo is composed of the word mark HAUTAU
and the 3-D emblem printed on the precisely specified yellow
surface.
The result of this combination is the company's unmistakable
logo.
See below for its size and position on a DIN A4 page and its
permissible colour variations.
a
a
1/2a
1/2a
a
Position of the logo on the
yellow surface
Colour implementation
Can be used for all multi-colour communication
media.
Black/white implementation continuous tone
Can be used for all single-colour prints, e.g.
catalogues, price lists. The gray in the background
is 20% black.
Black/white implementation line
Can be used, for instance, for fax forms or
installation instructions. The line thickness of
the frame must be 0.15 mm with a frame
width of 150 mm.
The line thickness for frame widths between
150 mm and 300 mm is 0.3 mm.
Please address any further questions to the
advertising management (see p. 24).
24 mm
78 mm
5

Colours
The colour is supposed to underline the brand as well as
distinguish it from other companies.
It has a signalling effect and guarantees immediate recognition.
HAUTAU must be used in combination with the following colour
codes:
Yellow
Euro scale
Cyan 0 %
Magenta 20 %
Yellow 100 %
Black 0 %
HKS 04
Pantone 116 C
RAL 1023
RGB 255/204/000
HTML FF CC 00
Yellow
To be used as surface as part of
the logo in all multi-colour advertising
media and can be used for high -
lighting within the text
Black + 40
Euro scale
Cyan 40 %
Magenta 0 %
Yellow 0 %
Black 100 %
HKS 88
Pantone Black C
RAL 9005
RGB 000/000/000
HTML 000000
Black
Can be used as surface for all multicoloured
advertising media, as background
in an image frame (product
images / detailed photographs), and
at the trade fair booth (exhibits,
panel, covers, etc.)
6

Colours
Gray 100
Euro scale
Cyan 10 %
Magenta 0 %
Yellow 0 %
Black 70 %
HKS 92
Pantone 425 C
RAL 7011 Silver-gray
RGB 096/106/112
HTML 60 6A70
Gray 70
Euro scale
70 % of Gray 100
HKS 92 70 %
Gray 50
Euro scale
50 % of Gray 100
HKS 92 50 %
Gray 20
Euro scale
Black 20 %
HKS 92 (20 %)
Pantone 428 C
RAL 7035
RGB 209/214/218
HTML D1D6 DA
Gray 100
Can be used as background colour for
print media, for Web content or at the
trade fair booth (exhibits, covers, etc.)
Gray 70 / Gray 50
Shades of Gray 100 are used exclusively
for text
Gray 20
Can be used as surface for Web content,
as background as part of the continuoustone
logo (product images / detailed
photographs) or at the trade fair booth
(exhibits, covers, etc.)
7

Typography
Fonts
The font also has a significant effect on the company's public
image. Uniform and consistent use facilitates quick and easy
recognition.
The Eurostile font with its font faces is ideal for all required
advertising media.
It meets the main requirement of providing good legibility and,
thereby, ensures that information is conveyed without difficulty.
Any deviations from the fonts specified below must be co -
ordinated with the advertising management. For more infor -
mation, refer to the sample corporate design pages (from p.11)
or page 22 “HAUTAU Matrix”.
Business documents :Eurostile 6pt
Eurostile Bold Extended Two 8pt
Catalogue/Price Lists/
Installation Instructions: Eurostile Bold Extended Two
(Headlines 16 pt, line spacing 7 mm = 19.842 pt)
Helvetica New LT 45 light normal
(Copy Text 9 pt, line spacing 3.5 mm = 9.921 pt)
Helvetica New LT 46 light italics (texts in drawings)
Helvetica New LT 75 bold
(Sublines 14 pt, highlighted text in Copy 9 pt)
Hautau XX 12345678 9 pt
Hautau XX ! “ § $ % & / ( 9 pt
Hautau XX Q W E R T Z U I 9 pt
Hautau XX A S D F G H J K 9 pt
Hautau XX !a”b§c$d%e&f/g(h 9 pt
If space is limited, the Copy font size can be reduced from 9 pt
in order to maintain a homogeneous type face.
8

Typography
Product name notation
The company and product names shall always be printed in
majuscules (capital letters).
Using the “(r) ” in an improper manner is liable to prosecution!
The list below contains only samples of product names and is,
of course, incomplete.
HAUTAU ATRIUM HKS (r) 200 Z
HAUTAU ATRIUM HKS (r) 100 S
HAUTAU ATRIUM Alu-HKS (r) 180 ZL
HAUTAU ATRIUM Alu-HKS (r) 150 SL
HAUTAU ATRIUM HS (r) 300
HAUTAU ATRIUM Alu-HS (r) 300
HAUTAU PRIMAT-FL 190
HAUTAU PRIMAT-Skompakt 190
HAUTAU PRIMAT-Ekompakt 300
HAUTAU PRIMAT-Skompakt A
HAUTAU FORMAT 20
Spindle gear 200 V
Electric drive HAUTAU SM 100
HAUTAU MARS
Box window couplings
Security stay KSP
HAUTAU GARANT
HAUTAU TORNADO 200
HAUTAU EURO-SAFE
HAUTAU telescopic spindle gears
HAUTAU KMA 16
Electric fitting stay HAUTAU SBS
Spindle gear HAUTAU SA 60 VdS
Spindle drive HAUTAU EA 80
Chain drive HAUTAU SKA 20
Ventilation control unit HAUTAU LSF 24
Ventilation control unit HAUTAU LSF 230
Additional locking HAUTAU ZV/R
Fire pushbutton HAUTAU FR 24/M Si
Smoke detector HAUTAU RM 521
Ventilation pushbutton HAUTAU LT 102
Central smoke exhaust unit
HAUTAU RAZ 704/B
Central smoke exhaust unit
HAUTAU RAZ 908
Wind/rain module HAUTAU WR 9
Threshold HAUTAU ThermoTop (r)
Anti-mishandling device with integrated
anti-lift device HAUTAU onTop
9

Corporate Design
Two surface formats are usually used for HAUTAU's corporate
design:
portrait and landscape format.
This division of surfaces allows for quick and reliable recognition.
The conciseness of the design ensures that the sender is clearly
identified.
Since it can be applied to any format, the design allows for a
uniform display format. The exception are technical pages, for
instance, as part of catalogues, installation instructions and
price lists.
The current series of advertisements also deviates from the
overall surface layout. As the HAUTAU brand has been pro -
moted intensely for a period of more than two years (by series
of advertisements, brochures, posters, etc.), the current series
of advertisements shifts the focus towards the product itself.
Different layout options using the same design concept
10

Corporate Design – Printed Business Matters
The corporate design principles are also adopted for this area.
The following examples illustrate the uniform overall presence.
Business card
Print, 2-coloured
Black
Eurostile,
6pt
HANS MUSTERMANN
Handelsfachwirt
Kaufmännischer und technischer Fachberater
im Außendienst
Yellow HKS 4
Eurostile Bold
Ext.Two, 8 pt,
majuscules
11

Corporate Design – Printed
Business Matters
Note paper
Eurostile,
6pt
HAUTAU Logo.eps
30 %
70 mm
22 mm
12

Corporate Design – Printed
Business Matters
Fax
Eurostile,
9pt
22 mm
HAUTAU Logo Line.eps
101%
70 mm
13

Corporate Design – Advertisements
Advertisements 2005
Focus Branding
Print, 4-coloured Euro scale
negative
white
negative
white
Yellow
Euro scale
Gray 100
Euro scale
14

Corporate Design – Advertisements
Advertisements 2005
Focus Branding
Print, 2-coloured
negative
white
negative white
Yellow
HKS 4 or
Euro scale
Black 70 %
negative
white
15
Black
100 %

Corporate Design – Advertisements
Advertisements 2008: Focus Product / Practical Use
Print, 4-coloured Euro scale
Black + 40
Euro scale
HAUTAU proudly presents ...
Haben wir es geschafft Ihr Interesse zu wecken?
Dann besuchen Sie uns auf der BAU München,
wir haben neue Highlights für Sie. Soviel verraten wir
schon mal: Sie werden’s merken, wenn es HAUTAU ist.
www.HAUTAU.de
HAUTAU –
Ideen die bewegen!
Besuchen Sie uns auf der BAU München,
Halle B4 / Stand 121 und wir werden Sie überzeugen.
Sie werden’s merken, wenn es HAUTAU ist.
www.HAUTAU.de
Yellow
Euro scale
Sehen Sie mehr!
BAU München 2009
Halle B4 Stand 121
Yellow
Euro scale
Black + 40
Euro scale
Yellow
Euro scale
16

Corporate Design – Brochures
To indicate to the viewer who is communicating with whom,
the sender is introduced on the title page.
This introduction is achieved by the logo which is always
positioned on the bottom right.
The logo is followed clearly and distinctly by the object of
communication (brand name / product designation), e.g.
HAUTAU ATRIUM HKS ® positioned in the headline.
Example – Brochures
Print, 5-coloured Euro scale + HKS 92
Eurostile
Extended Two
12 pt
Yellow
Euro scale
HKS 92
Eurostile Bold
Extended Two 85 pt
70% of HKS 92
Eurostile Bold Extended
Two 9,910.80 cm
White Euro scale
Yellow
Euro scale
17

Corporate Design – Brochures
Example – Title Pages
HAUTAU ATRIUM Alu-HKS und
schieben
®
... vielseitige Gestaltungsmöglichkeiten für Ihre
Aluminium Fenster – optisch und technisch perfekt!
HAUTAU PRIMAT und
klappen
... und Ihren Ideen stehen nach oben hin
alle Möglichkeiten offen !
steuern
HAUTAU GLT und
bewegen
Gebäudeleittechnik für RWA und Lüftung
18

Corporate Design Brochures
Example – Inside Pages
Product / Practical Use Pages
Technical Pages
PRIMAT kompakt 190
Horizontaler Oberlichtöffner mit elektromotorischem
Antrieb in kompakter Bauform. Ein- oder zweischerige
Ausführung mit einem Antriebsmotor.
Klemmleiste im Antrieb. Rechts und links
verwendbar.
Technische Daten
kompakt Versorgungsspannung: PRIMAT-S 24 V DC
PRIMAT-Ekompakt 230 V AC
Stromaufnahme: kompakt PRIMAT-S 0,5 A
kompakt PRIMAT-E 0,1 A
Schutzart: IP 50
mit integrierter elektronischer Überlastabschaltung
Öffnungsweite 190 mm
max. Flügelgewicht 80 kg
max.Glasgewicht* 40 kg/m2 *Gewicht bei 1 mm Dicke ~ 2,5 kg/m2 Platzbedarf:
Abmessungen
40 mm
Breite: 36 mm Höhe: 88 mm
Länge: 1-scherig = 465 mm; 2-scherig = 1210 mm
Einsatzbereich 1-scherig 2-scherig
FH min. 300 mm 300 mm
FB min. ohne ZV/F 500 mm 1200 mm
FB max. ohne ZV/F 1450 mm 2400 mm
FB min. mit ZV/F 720 mm 1200 mm
FB max. mit ZV/F 1600 mm 2800 mm
Profilschnitt rechtwinklige Fenster
Profilschnitt Fenster mit oberer Schräge
Begrenzung der Flügelformate – Maximales Flügelgewicht im markierten Bereich.
PRIMAT kompakt 190
ohne Zusatzverriegelung
PRIMAT kompakt 190
mit Zusatzverriegelung
Profilschnitt PRIMAT kompakt
mit Kupplungsschiene
für ZV/F
PRIMAT kompakt 190
mit Kupplungsschiene
PRIMAT kompakt 300
Horizontaler Oberlichtöffner mit elektromotorischem
Antrieb in kompakter Bauform. Ein- oder zweischerige
Ausführung mit einem Antriebsmotor.
Klemmleiste im Antrieb. Rechts und links
verwendbar.
Technische Daten
kompakt Versorgungsspannung: PRIMAT-S 24 V DC
PRIMAT-Ekompakt 230 V AC
Stromaufnahme: kompakt PRIMAT-S 0,5 A
kompakt PRIMAT-E 0,1 A
Schutzart: IP 50
mit integrierter elektronischer Überlastabschaltung
und zusätzlichen Endschaltern
Öffnungsweite 300 mm
max. Flügelgewicht 80 kg
max.Glasgewicht* 40 kg/m2 *Gewicht bei 1 mm Dicke ~ 2,5 kg/m2 Platzbedarf:
Abmessungen
40 mm
Breite: 36 mm Höhe: 100 mm
Länge: 1-scherig = 512 mm; 2-scherig = 1210 mm
Einsatzbereich 1-scherig 2-scherig
FH min. 550 mm 550 mm
FB min. ohne ZV/F 500 mm 1200 mm
FB max. ohne ZV/F 1450 mm 2400 mm
FB min. mit ZV/F 720 mm 1450 mm
FB max. mit ZV/F 1600 mm 2800 mm
Begrenzung der Flügelformate – Maximales Flügelgewicht im markierten Bereich.
PRIMAT kompakt 300
ohne Zusatzverriegelung
PRIMAT kompakt 300
mit Zusatzverriegelung
Profilschnitt PRIMAT kompakt
mit Kupplungsschiene für ZV/F
PRIMAT kompakt A
Oberlichtöffner mit elektromotorischem Antrieb für auswärtsgehende
Klappflügel in kompakter Bauform. Ein- bis dreischerige Ausführung
in einem Gehäuse möglich.
Integrierte Sicherheitsverriegelung - Zertifizierung nach den Bestimmungen
der SKG / SHR in Vorbereitung. Auswärtsgehende Beschlagteile in nichtrostender
Ausführung. Einfacher Anschlag und Justierung durch Montageleiste.
Schließdruck am Flügelbock einstellbar.
Endlagenschalter und elektronische Lastabschaltung bieten größtmögliche
Betriebssicherheit. Feste Verbindung zwischen Beschlag und Fensterflügel
auch in der Offenstellung - Lösen nur mit Werkzeug möglich.
Technische Daten
Öffnungsweite von 190 mm auf minimal 90 mm einstellbar
Blendrahmeninnenhöhe: ab 150mm ( minimale Öffnungsweite )
ab 300mm Flügelhöhe (bei Öffnungsw. 190mm)
Blendrahmeninnenbreite: 450mm - 1000mm einscherig,
bis 2000mm zweischerig
bis 3000mm dreischerig
max. Flügelgewicht 80 kg
max.Glasgewicht 30 kg/m2 Platzbedarf: 38 mm auf dem Blendrahmen
32mm auf dem Flügel
Abmessungen Breite: 72 mm Höhe: 64 mm
Länge: 1-scherig = 450 mm
Flügelrücksprung: 0-100mm
Standard-Lieferform 0-25mm
weitere Größen 26-50, 51-75 und 76-100mm
Begrenzung der Flügelformate –
Maximales Flügelgewicht im markierten Bereich.
PRIMAT kompakt A
www.HAUTAU.de
19

Corporate Design
Example – Installation Instructions
Print, 1-coloured black
Line thickness 0.15 mm
(0.425 pt)
05/2005
ATRIUM HKS ® 180 Z/...
ATRIUM HKS ® 180 Z/...
E · AHS · WK2
Within the document:
HAUTAU Logo Line.eps
84.5%
Line thickness - frame
0.15 mm (0.425 pt)
19 mm
59 mm
Font:
Eurostile Bold Extended Two
23 pt / 16pt
Line spacing: 25.6 pt
Eurostile Bold Extended Two
(Headlines 16 pt, line spacing 7 mm = 19.842 pt)
Helvetica New LT 45 light normal
(Copy Text 9 pt, line spacing 3.5 mm = 9.921 pt)
Helvetica New LT 46 light italics (texts in drawings)
Helvetica New LT 75 bold
(Sublines 14 pt, highlighted text in Copy 9 pt)
Hautau XX 12345678 9 pt
Hautau XX ! “ § $ % & / ( 9 pt
Hautau XX Q W E R T Z U I 9 pt
Hautau XX A S D F G H J K 9 pt
Hautau XX !a”b§c$d%e&f/g(h 9 pt
10 mm
distance
20

Corporate Design
Example – Inside Catalogue Pages
Print, 1-coloured black
Eurostile
Bold Ext.
Two 16pt
06/2007 ATRIUM HS ® Seite 12
HAUTAU Logo.eps 25.5 %
Gray 20 Euro scale
19 mm
ATRIUM HS ® 300, Führungsschiene 2
59 mm
Pos. Bezeichnung
1 Laufwagen Griffseite
2 Laufwagen
3 Verbindungsstange
4 Klemmführung
5 Kerbstift
6 Getriebe
7 LM-Griff incl. Schrauben
8 Griffmuschel
9 Riegelbolzen
0 Riegelbolzen Spaltlfüftung
q Senkschraube
w Abdeckstopfen
e Gummipilzpuffer
r Grundkörper Bodenschwelle
t Laufschiene
z Aufbauprofil
u Endkappe Aufbauprofil
i Silikondichtschnur
o Adapterprofil
p Dichtungsplatte Laufschiene
a Dichtkissen Zarge
s Dichtkissen Mittelstoß
d Flügelanschlag unten
f Führung Anschlag
g Führung
j Führungsschiene
k Dichtungsbrücke
l Dichtungsplatte Führungsschiene
y Dichtung oben
x Dichtung unten/vertikal
c Dichtung Führungsschiene 2
21

HAUTAU Matrix
Type and formatting guidelines
Type
Headlines: Eurostile Bold Extended Two 23 or 16 pt
Line spacing: 25.6 pt or 19.842 pt (7 mm)
Base font: Helvetica New LT45, 9 pt, 3.5 mm
or Helvetica New LT75, 9 pt, 3.5 mm
Base font in drawings: Helvetica New LT46
Sequences in installation instructions: Helvetica New LT76
Line spacing in continuous text: 9.921 pt (for font size of 9 pt)
Formats
Choose distance before or after depending on space and visual appearance.
Text distance inside all QXP frames = 0 pt
Table
Format: Distance after 1 mm
Line bottom: Distance 1 mm
Thickness 0.425 pt (0.15 mm) or 0.85 pt (0.3 mm)
Work with hard and soft line breaks (“Returns”).
Illustrator and QXP
· Do not position objects more than once
in the different sections of a page
· No unnecessary large image frames
(imported image + 5 mm)
· no “miniature” cut-outs of DIN A 1 shop
drawings - the positioned file should only
be up to 20% larger/smaller
· The background of the used file is
tranparent
· Line thicknesses from 0.08 mm
(0.23 pt) to 0.30 mm (0.85 pt) in
steps of 0.01 mm (0.03 pt).
Maximum three diffrent thicknesses
in one file / one Dokument.
DIN formats W x H
DIN A7 52.5 x 105 mm
DIN A6 105 x 148 mm
DIN A5 148 x 210 mm
DIN A4 210 x 297 mm
DIN A3 297 x 420 mm
DIN A2 420 x 594 mm
DIN A1 594 x 841 mm
DIN A0 841 x 1,188 mm
· The background colour for image
frames in QuarkXpress with a
positioned Tif is white
· If not ready for press PDF files send to
the printing office, Texts in Illustrator
EPS files have been converted to paths
and are stored on their own level (the
text level is merely hidden)
· Illustrator files are stored and exported
as EPS files that can be edited.
· Positioning of Xpress frames:
For 10 mm and 15 mm frames,
the frame position is 9 mm and
14 mm, respectively, while the
content is positioned at +1 mm
DIN formats W x H
DIN C6 114 x 162 mm
DIN long 110 x 220 mm
DIN C5 162 x 229 mm
DIN C4 229 x 324 mm
DIN 6-5 114 x 229 mm
22

Data handling
In order to prevent work steps from being executed twice, or worse, in vain, the following rules for perfect data
generation must be observed:
� All images and graphics contained in a document are imported as *.tiff or *.eps files.
� Fonts contained in *.eps (encapsulated postscript) and *.ai (Adobe Illustrator) files must be converted into curves or
added as separate files.
� Cropped images have been saved as *.eps or *.tiff files into which the clipping paths have been incorporated.
� The images have not been compressed to JPEG files.
� Gray-scale and colour images have a resolution of at least 300 dpi (related 1:1 to the final size).
Any enlargements require an increase in resolution.
� All 4-colour images must be inside the CMYK colour space (no RGB data.)
� Line drawings or vectors have a resolution of at least 800, preferably, 1,200 dpi (related 1:1 to the final size), and
must be converted to bitmap colour mode.
� Photographs taken with a digital camera must be set to the highest possible resolution.
jpeg format - high (low compression)
� Scanned images (scans from newspaper or magazines) cannot be used for offset printing.
� All positioned images and graphics have different file names and are included.
� If possible, use genuine postscript fonts (Adobe Type Manager) rather than TrueType fonts.
� Scale and special colours have been defined correctly.
� No hairlines have been used as they cause problems during exposure.
The line thickness should not be below 0.15 mm.
� No screen widths below 5 per cent as they can no longer be printed.
� No necessary elements or pages have been deleted in order to keep the document as small as possible.
� Truncated elements have been created with 3 mm trimming.
� For verification purposes, print-outs of the data to be processed are provided.

Questions?
If you have any questions about these Corporate Design guidelines,
you require detailed information or request advice in specific
cases, please contact:
HAUTAU GmbH
Phone +49 57 24 / 393-0
Fax +49 57 24 / 393-125
info@HAUTAU.de
24
17-11-10