nEW CoLor CAmo - Redken Professional

\
nEW CoLor CAmo
5-10 min. Custom GrAY CAmouFLAGE
FREE HEAT STYLING CLIENT GIFT!
VALUABLE SAVINGS ON STYLNG AND REDKEN FOR MEN PRODUCTS
GET INSPIRED. BE PART OF IT.
REDkEN.cOm
juLY 2009
promotions

This month, we have an amazing line-up of
Salon Stimulus deals dedicated to helping
your bottom line by reducing inventory costs,
providing clients with valuable offers to
encourage retail purchase, and promoting color
services via FREE backbar and retail sampling.
We’re especially excited to bring you the
FREE Salon Stimulus Kit. We teamed up with
top experts in the industry to develop this
first-of-a-kind business “toolbox.” It’s filled
with smart, effective and easy solutions
to help your salon increase profits even in
today’s tough economic climate. Be sure to
ask your Distributor Sales Consultant for your
kit. One lucky salon will also win a year-long
Redken business “salon makeover.”
In addition, our “Extend the Life of Professional
Color” promotion offers you exclusive savings
on Shades EQ and Color Gels while giving
you the tools you need to offer Redken
Chemistry—a valuable add-on service that
can increase your profits. And just in time
for back to school, we have special buy one/
get one offers on best-selling Redken Styling
products, plus great savings on Redken
For Men liters.
Be sure to check out New on 5th each
month for more salon savings offers!
Thank you for your continued commitment
to Redken. Together, I’m confident we can
make it through these challenging times.
Very Truly Yours,
Karen Fuss-Zipp
Vice President, General Manager
Redken 5th Avenue NYC
NEW ON 5TH
stimuLAtE Your
BusinEss WitH
tHE FrEE sALon
stimuLus Kit!
The economic climate may be challenging, but your
salon can succeed—and even thrive! The key is to take
control by implementing smart business practices to
increase service and retail sales and boost profits.
To help you accomplish these goals, Redken is bringing
you its first-ever Salon Stimulus Kit for FREE. This
exclusive kit has been specially developed with the salon
industry’s leading experts to help you:
• Provide an environment where your
salon staff can grow and prosper
• Create a memorable experience for clients
• Manage your money!
Redken Business Partners Brochure Salon Survival Guide
PREBOOK YOUR NEXT COLOR OR CUT SERVICE, AND RECEIVE
A FREE REDKEN
CHEMISTRY TREATMENT
AT YOUR NEXT APPOINTMENT.
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
Client Reward Cards
Salon Stimulus DVD
Salon Stimulus Promo Cards REOD Coupon Card
pLus, You CouLD Win!
One lucky salOn will win a year-lOng redken Business “salOn makeOver.”
lOg-On tO redken.cOm/makeOvercOntest fOr all the exciting details!

tHE sALon stimuLus Kit ContAins A WEALtH
oF mAtEriALs You CAn usE immEDiAtELY to
KiCK-stArt Your BusinEss, inCLuDinG:
salOn stimulus dvd
Includes “360 View: How to Survive & Thrive in a Difficult Economy,” a must-see video hosted by Peter Mahoney,
Michael Cole and Kristi Valenzuela, plus templates you can use to create client referral cards, postcard mailers and more!
The DVD also provides a direct link to My Business Toolbox for even more customizable merchandising templates.
redken educatiOn On demand cOupOn
Good for a FREE rental of “The Salon Scorecard,” a new business-building
video hosted by Peter Mahoney.
client referral, preBOOking and lOyalty cards
A selection of pre-printed cards you can use immediately to drive service
and retail sales. Each set features a different offer, such as the “Scratch &
Win” retail promotion!
salOn stimulus prOmO cards
These handy cards feature step-by-step instructions for four easy
promotion ideas.
redken Business partners BrOchure
Flip through this brochure to discover the exclusive partnerships Redken
has developed to help your salon succeed.
salOn survival guide
This supplement from the June issue of American Salon outlines the
strategies and resources Redken offers to help your salon grow and
prosper even in this challenging economic climate.
sALon priCE:
FrEE!
ask yOur distriButOr sales cOnsultant
fOr yOur kit tOday!*
*Kits will be available in July through your Distributor Sales Consultant. One kit per salon while supplies last.
mY BusinEss tooLBox
Promoting your salon is simple if you have
the right resources, and that’s exactly what
Redken can provide. We’re launching “My
Business Toolbox,” a new online resource
center with customizable, Redken-branded
merchandising templates you can use to
continuously promote your salon business
and services, including:
• Referral cards
• Prebooking cards
• Loyalty cards
• Postcard mailers
• Merchandising flyers
And to make promoting your salon even
more cost-effective, we’ll print, produce
and deliver your materials at affordable
rates. You’ll be able to upload your client
list or purchase lists of prospective
clients. Log-on to Redken.com/
MyBusinessToolbox for details.
July 2009 Promotions 3

BefOre after 5 minutes after 10 minutes
nEW CoLor CAmo
5-10 min. Custom
GrAY CAmouFLAGE
BLEnD GrAY, Your WAY
Discover the fastest men’s professional haircolor with the most benefits. Reformulated with
advanced technology, New Color Camo 5-10 min. custom gray camouflage blends the
same amount of gray in 5 minutes that it used to in 10 minutes, or you can process for 10
minutes to increase the amount of coverage. Six shades, cooler tonality, easier application, low
maintenance results… New Color Camo has everything you need to take your men’s color
business to the next level! We’ve made it easy to get started—just check out the Color Camo
Technique Guide in your kit to learn three easy color techniques for your male clients.
NEW ON 5TH

A
sALon oFFEr
purchase
12 shades of NEW Color Camo 2 oz.
receive free
A 1 Color Camo Swatch Box
B 1 Color Camo Technique Guide
C 1 Color Camo Consumer Image Book
D 1 Color Camo Service Poster
E 4 Mirror Clings
opEn stoCK
prOduct size
NEW Light Natural 2 oz.
NEW Medium Natural 2 oz.
NEW Dark Natural 2 oz.
NEW Light Ash 2 oz.
NEW Medium Ash 2 oz.
NEW Dark Ash 2 oz.
10 volume Pro-oxide Cream Developer Liter
D
B
WHAt HAs CHAnGED?
• Customized coverage options
• Processes in 5 or 10 minutes
• Tonality is cooler
• Formula is thicker in viscosity and
opaque in color
• Now used with 10 volume Pro-oxide
Cream Developer
• New shades cannot be mixed with
old shades
nEW EpisoDE oF tHE HAir FiLEs:
inViGorAtE AnD stYLE WitH
rEDKEn For mEn
Visit Redken.com/TheHairFiles to watch
“Invigorate and Style With Redken For
Men.” Hosted by Redken Session Stylist
Jenny Balding, this special episode of
The Hair Files helps male clients discover
how Redken For Men can take their look to
the next level. Watch today, then encourage
your clients to log-on!
C
E

ExtEnD tHE LiFE oF Your
CLiEnts’ HAirCoLor
You count on Shades EQ and Color Gels to give your clients amazing color—now, help
them keep their color radiant and increase retail sales with this special business building
promotion. Use Redken Chemistry Color Extend Shot Phase and Shot Phix to
lock in clients’ color, and send them home with Color Extend packettes to encourage
retail purchase. And don’t forget to check out the Redken Professional Treatments
Consultation Tool included in your kit—it will help you recommend the perfect in-salon
treatment for every client!
in-sALon sErViCEs At-HomE mAintEnAnCE
NEW ON 5TH 5TH
optimAL
CoLor
rEsuLts

H
sALon oFFEr #1
purchase
18 Shades EQ shades
receive free
1 “Extend the Life of Professional Color” kit
C
D
E
A B
“ExtEnD tHE LiFE oF proFEssionAL CoLor” Kit inCLuDEs:
A 1 Redken Chemistry Color Extend Shot Phase 16.9 oz. (1/2 liter)
B 1 Redken Chemistry Shot Phix 3.5 pHix pHase sealer 8.5 oz.
C 1 Redken Chemistry Education Guide
D 25 New Color Extend Shampoo and Conditioner Duo Packettes
E 1 “Tough Times. Easy Strategies.” Business Building Guide
F 1 Extend the Life of Professional Color Formulas & Tips Brochure
G 1 Redken Professional Treatments Consultation Tool/Income Calculator
H 1 Easel with Tear Pad
sALon oFFEr #2
purchase
18 Color Gels shades
receive free
1 “Extend the Life of Professional Color” kit
G
F
July 2009 Promotions 7

EDKEn stYLinG Duos: BuY onE, GEt onE 50% oFF
Help clients stock up and save on their favorite Redken Styling products with these great duos!
purchase
Styling duos at a special value price
chOOse frOm
prOduct
Rewind 06 5 oz. duo
Ringlet 07 6 oz. duo
Full Frame 07 8.5 oz. duo
Guts 10 10.5 oz. duo
Rough Paste 12 2.5 oz. duo
sAVE 15% on rEDKEn For mEn LitErs
Stock your backbar and pass the savings onto clients to increase retail sales!
purchase
Redken For Men liters at a discount*
chOOse frOm
prOduct
Go Clean Shampoo liter
Densify Shampoo liter
Finish Up Conditioner liter
Mint Clean Shampoo liter
Cool Finish Conditioner liter
*Liters will be stickered 15% off
NEW ON 5TH

A
CLiEnt GiFt WitH purCHAsE:
FrEE Hot tooLs CAsE
Boost retail sales of the Heat Styling collection with this special offer! When clients purchase two Redken Styling
products, they receive a FREE hot tools case:
• Fits standard flat irons and curling irons
• Opens up into a mat so you can rest a hot tool on it while styling
• Protects surfaces up to 400°
• Estimated value $15.00
We’ve also included samples of blown away 09 –a Brides Beauty Award winner!– to pass out to clients and
appointment cards that let clients know about The Hair Files, a series of new online videos that help clients recreate
salon-perfect looks at home!
sALon oFFEr
purchase
12 Redken Styling products (6 must
be from the Heat Styling collection))
receive free
A 6 Hot tools cases
B 1 Hot tools case glorifier
C 6 Blown Away 09 .825 oz.
D 25 Appointment cards
CLiEnt oFFEr
purchase
2 Redken Styling products (1 must
be from the Heat Styling collection))
receive free
1 Hot tools case
)
B (Flat iron not included)
*Exact price depends on products purchased.
C D
To activate this offer, visit Redken.com/specialoffers
July 2009 Promotions 9

EDKEn stYLinG:
rEFrEsHED AnD rEDEsiGnED
Innovation and evolution are at the heart of fashion, and the same goes for Redken Styling! Now, Redken Styling’s
package design is getting a makeover to be more fashionable and functional than ever.
WHAt’s CHAnGinG?
It’s easier to create the looks you want: Redken Styling products
are now grouped into five end result collections, Straight, Shine,
Volume, Texture and Curl, and three specialty collections, Heat
Styling, Hairsprays and Urban Experiment. Each collection is
color-coded and includes the end result or specialty name, so you
can easily find what you’re looking for.
For the Straight, Shine, Volume, Texture, Curl and Hairsprays
collections, the packaging color has been updated to be a chic,
shimmering pearl-gray. Products in the Heat Styling collection
remain an attention-grabbing metallic blush hue.
While the change makes a big impact, it’s actually quite subtle and
won’t detract from your ability to merchandise the old and new
packaging together. You’ll be able to display both on your retail shelf.
NEW ON 5TH
WHAt’s stAYinG tHE sAmE?
As always, each product has a number that represents the amount of
control it provides. The higher the number, the greater the control.
WHEn is it HAppEninG?
You’ll see the new packaging in July, when we start to phase it
in, and the entire product range will be updated throughout the
year. We’re excited to bring you the refreshed and redesigned
Redken Styling!
Log-on to RedkenEducationOnDemand.com and check out “Stylist
Spin” for the latest tips and tricks on Redken Styling!

LEt Your CLiEnts KnoW ABout rEDKEn’s
AWArD-WinninG proDuCts!
Redken retail products consistently receive awards from top consumer and trade magazines and other professional
organizations. Let your clients know and watch your retail sales increase!
HAirCArE
Color Extend Sun After-Sun Mask
was honored as Best Hair Mask
in SELF magazine’s Healthy
Beauty Awards.
rEDKEn For mEn
Redken For Men cool finish
conditioner was honored as
Best Conditioner in Men’s Health
magazine’s Grooming Awards.
Real Control Intense Renewal
super moisturizing mask was
awarded Best Hair Mask in Brides
magazine’s Beauty Awards.
Redken For Men mint shape
forming paste and mint fix
sweat-resist gel were both
named Best Styling Products
by Instinct magazine.
Real Control Overnight Treat
night recovery was named Best
Hair Treatment in Siempre Mujer
magazine’s 2009 Excelencia en
Belleza (Excellence in Beauty) Award.
Redken For Men was honored
with a Design Award in the 2009
American Package Awards.
All Soft Shampoo and
Conditioner were named Best
Shampoo and Best Conditioner
in Allure magazine’s annual
Reader’s Choice Awards.
stYLinG
blown away 09 protective
blow-dry gel was named Best
Heat Protection Product in Brides
magazine’s Beauty Awards.
Visit Redken.com’s site for salon professionals to download shelf talkers featuring the 2009 award winners,
and display them on your retail shelf next to the appropriate products.
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July 2009 Promotions 11

DisCoVEr HoW rEDKEn.Com CAn HELp DriVE
CLiEnts to Your sALon
You already know that Redken.com is an essential tool for educating salon professionals, but did you know that the
website also helps grow your business by driving clients to your salon? Here’s how:
sALon FinDEr
The Redken Salon Finder tool
receives more than 150,000 salon
searches every month. We know
that 88% of consumers who use
this tool make an appointment, call the salon, visit the salon’s website
or visit the salon in person. Develop a special offer for clients who find
your salon on Redken.com’s Salon Finder. It will make clents even
more likely to call for an appointment.
sALon EmAiL
mArKEtinG tooLs
One of the easiest and most costeffective
ways to promote your
salon’s services and special offers
is via email to your clients. Visit
Redken.com’s Professional site to
create customized eNewsletters
and eCards to send to your clients,
and be sure to check out “Getting
Results with Email Marketing.” This Professional Edge Business
Webinar, hosted by Redken digital media expert Rachel Weiss, is
available for FREE. Click the “Grow Your Business” tab to find it and
other archived Webinars.
mY BusinEss
tooLBox
Promoting your salon is simple
with the right resources. Now
Redken is launching a new
online resource center with
customizable, Redken-branded
marketing templates you can use
to continuously promote your
business and services. We’ll print,
produce and deliver your materials
at affordable rates, and you’ll be able to upload your client list or
purchase lists of prospective clients.
NEW ON 5TH
rEDKEn DEsKtop
WiDGEt
Clients who download the Redken
Desktop Widget can set reminder
alerts about their appointments, so
they never miss a salon visit or forget to schedule a new appointment!
onLinE
ADVErtisinG
Redken partners with popular
websites such as Facebook,
Style.com, MensHealth.com and
others to reach consumers and
drive them into Redken salons.
CLiEnt HAir
ConsuLtAtion
We’ve revamped our virtual hair
consultation tool to be better than
ever! Clients receive customized
recommendations for retail products
and salon services, driving them
directly into your salon.
GooGLE
Redken purchases keywords on
Google to ensure that when a client
types in “hair salon,” Redken.com’s
Salon Finder is one of the top
search results. On average, clients
spend $80.00 on services and retail products after locating a salon
through Redken.com!

stAY ConnECtED WitH tHE rEDKEn EDuCAtion
on DEmAnD nEWsLEttEr
RedkenEducationOnDemand.com allows you to access Redken
Education anytime, anywhere from your computer. With videos
including training for haircolor, finishing, design, business building,
men’s and consultation, it’s a great new resource to improve your skills
at home or during downtime in the salon.
rEGistEr to rECEiVE tHE nEWsLEttEr ViA
EmAiL AnD You’LL HAVE ACCEss to:
• Exclusive discounts and offers
• Updates about what’s hot, new and next on the site
• Interviews and tips from your favorite artists
• And much more!
HoW to rEGistEr
1. Visit Redken.com/reodupdates
2. Enter your email and check “yes” to receive the
Redken Education On Demand newsletter
tHE proFEssionAL EDGE BusinEss WEBinArs
Each month, top industry leaders share FREE business-building and personal growth education to help your staff
and salon thrive. Thousands of salon professionals have already tuned in—join them to learn salon-proven strategies
to take your business to the next level! It’s simple: Register on Redken.com’s Professional site to receive Redken
emails and you’ll be sent a link that allows you to sign up for the next available online learning webinar. Experience
the Professional Edge!
date name Of sessiOn featuring
LoG-on toDAY!
The first 100 people to register for the
newsletter will receive a coupon code
for 25% off any video on the site.
July 6 Best client practices Of tOp 20 stylists michael cOle, redken Business educatOr
July 20 create salOn traffic with faceBOOk sarah liang, redken interactive marketing
august 10 using Business tOOls Online tO grOw yOur Business rachel weiss & sarah liang, redken interactive marketing
august 24 measuring yOur financial perfOrmance—the salOn scOrecard peter mahOney, president, salOn cOnsultants internatiOnal
septemBer 14 suppOrting the service prOvider team kristi valenzuela, salOn success cOach
OctOBer 12 managing successful stylists (fOr salOn Owners and managers) michael cOle, redken Business educatOr
nOvemBer 2 setting the standard fOr services peter mahOney, president, salOn cOnsultants internatiOnal
nOvemBer 9 hOw tO suppOrt yOur team tO sell thrOugh prOmOtiOns kristi valenzuela, salOn success cOach
July 2009 Promotions 13

EDKEn ExCHAnGE sEssion CALEnDAr
To register for a session or for more information, call 1.800.545.8157 or log-on to Redken.com.
name Of sessiOn date day tuitiOn
tOtal design & cOlOr July 6 - 9 mOnday - thursday $ 1500
cOlOr & knOw why July 16 - 19 mOnday - thursday $ 900
cut & knOw why July 16 - 19 mOnday - thursday $ 900
pure knOwledge expressiOns July 20 - 21 mOnday - tuesday $ 800
cutting with sam & chris July 20 - 21 mOnday - tuesday $ 1100
pure knOwledge finish July 22 - 23 wednesday - thursday $ 800
the Best BlOndes July 27 - 28 mOnday - tuesday $ 700
everything’s included July 27 - 29 mOnday - wednesday $ 950
everything’s included 2 august 3 - 5 mOnday - wednesday $ 950
dOn’t sweat it fix it august 3 - 5 mOnday - wednesday $ 900
cOlOr & knOw why august 10 - 13 mOnday - thursday $ 900
cut & knOw why august 10 - 13 mOnday - thursday $ 900
cOlOring Out Of yOur mind august 17 - 19 mOnday - wednesday $ 900
cutting Over the tOp august 17 - 19 mOnday - wednesday $ 900
everything’s included august 24 - 26 mOnday - wednesday $ 950
designing Behind the chair august 24 - 26 mOnday - wednesday $ 900
everything’s included 2 august 31 - 2 mOnday - wednesday $ 950
gender neutral august 31 - 2 mOnday - wednesday $ 900
cOlOr & knOw why septemBer 14 - 17 mOnday - thursday $ 900
cut & knOw why septemBer 14 - 17 mOnday - thursday $ 900
pureOlOgy design septemBer 21 - 22 mOnday - tuesday $ 800
designing Behind the chair septemBer 21 - 23 mOnday - wednesday $ 900
pureOlOgy finishing septemBer 23 - 24 wednesday - thursday $ 800
diagnOstic design septemBer 28 - 29 mOnday - tuesday $ 800
everything’s included septemBer 28 - 30 mOnday - wednesday $ 950
dOn’t sweat it fix it OctOBer 5 - 7 mOnday - wednesday $ 900
platfOrm artistry OctOBer 5 - 7 mOnday - wednesday $ 1250
cOlOr & knOw why OctOBer 12 -15 mOnday - thursday $ 900
cut & knOw why OctOBer 12 -15 mOnday - thursday $ 900
cOlOring Out Of yOur mind OctOBer 19 - 21 mOnday - wednesday $ 900
cutting Over the tOp OctOBer 19 - 21 mOnday - wednesday $ 900
everything’s included 2 OctOBer 26 - 28 mOnday - wednesday $ 950
everything’s included OctOBer 26 - 28 mOnday - wednesday $ 950
everything’s included 2 nOvemBer 2 - 4 mOnday - wednesday $ 950
cOlOr & knOw why nOvemBer 9 - 12 mOnday - thursday $ 900
cut & knOw why nOvemBer 9 - 12 mOnday - thursday $ 900
cOlOr 911: the next dimensiOn nOvemBer 16 - 18 mOnday - wednesday $ 900
sessiOn skills & phOtO nOvemBer 16 - 18 mOnday - wednesday $ 1650
cutting with sam & chris nOvemBer 30 - dec 1 mOnday - wednesday $ 1100
dressing the Bride nO 30 decemBer 2 mOnday - wednesday $ 1100
mixing it up fOrmulatiOns decemBer 7 - 9 mOnday - wednesday $ 900
NEW ON 5TH

CoLor 911:
tHE nExt
DimEnsion
attend cOlOr 911: the next dimensiOn with dhaniel dOud and lOri zaBel
at the redken exchange nOvemBer 16 - 18, 2009.
This 3-day session is designed for those new to “Color I’mPossible” as well
as returning guests. You’ll go beyond the key learnings and find out how to
correct with confidence! Discover how to approach previously colored hair,
competitive professional haircolor brands, uneven color applications and
difficult clients. Learn how to create customized formulas for perfect results
every time, and increase your income with color correction services.
nEW EpisoDE oF tHE HAir FiLEs:
CrEAtE CurL pErFECtion
Visit Redken.com/TheHairFiles to watch “Create Curl Perfection.” Featuring
salon owner Rodney Cutler, this episode of The Hair Files teaches clients
tips and tricks for achieving defined, frizz-free curls. Watch today, then
encourage your clients to log-on!
clients will learn…
• Pro tricks for using a diffuser
• How Fresh Curls haircare products provide all-day frizz-fighting power for
curly/wavy hair
• How to use ringlet 07 and curl force 17 to create perfect curls
July 2009 Promotions 15