E ELLE DECO 2011 - burda-advertising-center.com

ADVERTISEMENT RATE CARD NO. 19 Valid from 1st Jan. 2011
www.elle.de
Magazine Profile
Publisher’s Data
Standard Rates and Discounts
Formats and Prices
Schedule 2011
Ad Specials
Your personal contacts
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MAGAZINE PROFILE
BEAUTIFUL AND USEFUL:
ELLE DECORATION is a sophisticated magazine featuring interior
decorating and living trends.
ELLE DECORATION is elegant, modern and style-conscious, focus -
ing on true values yet remaining open for new concepts.
ELLE DECORATION shows the loveliest and most interesting
decorating styles from around the globe, thus making it possible
to live and experience beautiful interiors.
ELLE DECORATION informs readers about the recent trends in
design, art and architecture, conveying knowledge in a sophisti -
cated and appealing manner.
ELLE DECORATION presents products in an inspiring and imagi -
native setting, creating the desire to change ones own living
environment.
ELLE DECORATION loves to travel, exploring cities, showing
hotspots, finding the loveliest hotels, discovering parks and
gardens.
ELLE DECORATION links design trends with trends from other
lifestyle sectors such as fashion, jewellery or beauty.
ELLE DECORATION is a global player with 23 international issues.
Main target group
ELLE DECORATION targets the modern, well-educated, self-confident
woman between 30 and 60 who turns her dreams into reality.
She has an above-average high income at her disposal, is very
quality-conscious and brand-oriented.
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PUBLISHER’S DATA
Publisher
ELLE Verlag GmbH
Arabellastraße 23
D-81925 München
Senior Brand Manager
Sabine Adleff
T +49. 89. 92 50. 33 55
F +49. 89. 92 50. 30 40
E sabine.adleff@elle.burda.com
Placement
Burda Community Network GmbH
Katja Nowak
Arabellastraße 23
D-81925 München
T +49. 89. 92 50. 34 46
F +49. 89. 92 50. 25 81
E katja.nowak@burda.com
Order & Data Management
Bettina Koschany
Burda Community Network GmbH
Hubert-Burda-Platz 1
D-77652 Offenburg
T +49. 781. 84. 23 86
F +49. 781. 84. 22 51
E bcn-auftraege@burda.com
Bank accounts
Commerzbank AG, Offenburg
(formerly Dresdner Bank)
IBAN DE54 6808 0030 0723 4120 00
SWIFT-BIC DRES DE FF 664
Deutsche Bank, Offenburg
IBAN DE33 6647 0035 0066 5000 00
SWIFT-BIC DEUT DE 6F 664
Guaranteed sold circulation:
100,000 copies
Terms of payment
Net payment due within 30 days of invoice date.
Discount of 2 % if full payment is received by the
publisher in advance of the first day of sale, provided
that no previous invoices are outstanding.
Late payment interest penalty as per Paragraph
14 of the General Terms and Conditions will be
figured according to the German Overdraft
Credit Law. All prices are net prices. The legal
rate of VAT will be added. Direct bank debiting
is possible.
Frequency of publication
6 x annually
Place of publication
Munich
PZN
578214
Latest data
www.pz-online.de
General Terms and Conditions
For a print copy of the General Terms and
Conditions applying to order processing
please contact the publisher, or log on to
www.burda-community-network.com.
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Technical Data:
For current and binding technical data, log
onto www.duon-portal.de. Also available as
PDF download.
Delivery of Printer’s Copy:
Please deliver all copy electronically to
www.duon-portal.de
For support please e-mail
support@duon-portal.de or call
T +49. 40. 37 41. 17 50
Ads can also be booked through
the Online Booking System (OBS):
www.obs.pz-online.de
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STANDARD RATES AND DISCOUNTS
Ad rates colour or b/w 1/1 page Z 17,200
Discounts
by frequency by volume Turnover*
2 ads 3 % from 1 page 3 % from € 34,400 5 %
4 ads 5 % from 2 pages 5 % from € 68,800 10 %
6 ads 8 % from 4 pages 10 % from € 103,200 15 %
from 6 pages 15 % from € 137,600 20 %
from 8 pages 20 % from € 172,000 21 %
from 10 pages 21 % from € 206,400 22 %
from 12 pages 22 %
Special discount
Discount of 25% (excluding additional discounts for frequency, volume or turnover) for advertisements and loose, stitched-in and glued-in inserts
(insofar as included in the price list) for retailers, trade show organizers, tourist operations, sanatorium, hotel and restaurant operators as well as for
ads for books, image and sound recording carriers published by the advertisers well as for art and culture ads (exhibitions, museums).
* The ELLE DECORATION turnover discount applies to all ads booked and published according to the ELLE DECORATION ad rate card.
If this is taken as a basis, other discounts do not apply.
ELLE customers will be granted a 20 % series discount on ads booked in ELLE Decoration.
ELLE DECORATION customers may apply the ELLE DECORATION closing discount to their bookings in ELLE CITY.
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FORMATS AND PRICES
Size Print area size = Page size* Prices in Euros
in fractions of page Width x Height
Type area Bleed* colour or b/w
1/1 190 x 252 213 x 277 17,200
2/3 upright 125 x 252 135 x 277 13,400
1/2 upright
across
92 x 252
190 x 124
104 x 277
213 x 136
11,500
1/3 upright 60 x 252 70 x 277 8,400
Advertisements printed across gutter
2/1 406 x 252 426 x 277 34,400
Special Placements
Opening Spread Inside front cover + page 3 37,800
Cover-Gatefolder 4 pages** 72,200
Back cover Outside back cover 19,000
* Repro sizes + 4 mm trim on all edges.
** + technical surcharges, please inquire
PROMOTIONS
Formats and prices for advertorials: please see our CREATIVE SOLUTIONS brochure that is available online at
www.burda-community-network.com/promotion costs (also as a PDF for downloading).
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SCHEDULE 2011
No. Month First day Calendar Closing and Copy date for Closing and cancellation date*
of sale week cancellation date printer’s copy for Ad/Format Specials,
special and fixed placements
1/2011 February 05. 01. 2011 1 11. 11. 2010 18. 11. 2011 14. 10. 2010
2/2011 April 03. 03. 2011 9 05. 01. 2011 13. 01. 2011 08. 12. 2010
3/2011 June 05. 05. 2011 18 10. 03. 2011 17. 03. 2011 10. 02. 2011
4/2011 August 07. 07. 2011 27 12. 05. 2011 19. 05. 2011 14. 04. 2011
5/2011 October 01. 09. 2011 35 07. 07. 2011 14. 07. 2011 09. 06. 2011
6/2011 December 03. 11. 2011 44 08. 09. 2011 15. 09. 2011 11. 08. 2011
* Reservations made in advance must be booked by this deadline after which the reservations held shall expire without exception.
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AD SPECIALS
Stitched-in inserts Circulation excl. subscriptions * Subscription circulation
up to 4 pages Z 115 ‰ Z 140 ‰ Minimum volume:
up to 8 pages Z 130 ‰ Z 170 ‰ Entire national circulation
up to 12 pages Z 150 ‰ Z 200 ‰ 20 % surcharge for split runs
up to 16 pages Z 170 ‰ Z 230 ‰
up to 20 pages Z 190 ‰ Z 260 ‰
from 20 pages please inquire please inquire
Stitched-in inserts with additional products
up to 4 pages Z 135 ‰ Z 160 ‰
up to 8 pages Z 150 ‰ Z 190 ‰
Glued-on inserts** Circulation excl. subscriptions * Subscription circulation
up to 10 g up to 20 g Minimum volume:
- Postcard/Voucher Z 35 ‰ Z 41 ‰ Entire national circulation
- Booklet/Poster Z 45 ‰ Z 56 ‰ Z 66 ‰ 20 % surcharge for split runs
- Sample/Scented label*** Z 45 ‰ Z 56 ‰ Z 66 ‰
Beilagen Circulation excl. subscriptions * Subscription circulation
up to 10 g Z 125 ‰ Z 146 ‰ Minimum volume: 100,000 copies.
up to 20 g Z 125 ‰ Z 156 ‰ 20 % surcharge for split runs
up to 30 g Z 125 ‰ Z 167 ‰
up to 40 g Z 125 ‰ Z 177 ‰
up to 50 g Z 125 ‰ Z 187 ‰
from 50 g
For Print Specials**
please inquire please inquire
and other Ad Specials please inquire
* “Circulation excl. subscriptions” consists of the combined printruns for newsstand, subscription circles, in-flight copies and others.
** Based on a 1/1 page base advertisement.
*** Additional postage charged for samples and objects 2.5 mm and more thick (prices upon request).
Cancellation deadline for Ad Specials is 8 weeks prior to publication.
Print runs may vary. Calculations and delivery terms are based on the planed print run valid at day of order.
Due to limited availability of Ad Specials, we strongly recommend booking and fixing deadlines as early as possible.
Call: Manuel Siefritz T +49. 781. 84. 37 54 F +49. 781. 84. 30 27 E manuel.siefritz@burda.com
For further information on Ad Specials for Hubert Burda Media titles log on to www.burda-community-network.com
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YOUR PERSONAL CONTACTS
Headquarter
Lagardère Active
Yann Flahault
Int. Commercial Director
23, rue Baudin
92300 Levallois, France
T +33. 1. 41 34 83 18
F +33. 1. 41 34 63 00
E yann.flahault@
lagardere-active.com
Lagardère Advertising
Nelly Streichenberger
31, rue du colisée
75008 Paris, France
T +33. 1. 53 96 34 47
E nelly.streichenberger@
lagardere-active.com
Asia
Pacific Business
Ikeda Yoshinori
Matsuda Bldg.
2-4-6 Nihonbashi Kayabacho,
Chuo-Ku
J-Tokyo 103-0025
T +81-3-36 61 61 38
E pbi2010@gol.com
France
Lagardère Advertising
Philippe Leonard
31, rue du colisée
F-75008 Paris
T +33 -1- 53 96 34 65
E philippe.leonard@
lagardere-active.com
Great Britain
Lagardère Advertising
Amandine Dufour
64, North Row
GB-London W1K 7LL
T +44 -207- 1 50 74 30
E amandine.dufour@
lgalondon.co.uk
WE LIVE
BRANDS
Italy
Lagardère Advertising
Robert Shoenmaker
Viale Sarca 235
I-20126 Milano
T +39-02-62 69 44 41
E rshoenmaker@l-g-a.it
Netherlands
Publicitas BV
Giovanni Frankel
Herikerbergweg 175
Parking 10
Building Mercurius (8th floor)
NL-1101 CN Amsterdam Zuidoost
T +31-20 311 9710
E giovanni.frankel@publicitas.com
Switzerland
ADNATIVE
Philippe Girardot
7, Chemin Maisonneuve
CH-1219 Châtelaine-Genève
T +41-22- 7 96 46 26
E philippe.girardot@adnative.net
Scandinavia
Allermedia
Karin Södersten
S:T Eriksplan 2
S-11320 Stockholm
Sweden
T +46-8 457-89 07
E karin.soedersten@aller.se
Spain
Lagardère Advertising
Melinda Snider
Calle Santa Engracia, 23
E-28010 Madrid
T +34 -91- 7 28 92 87
E msnider@hachette.es
USA
Publicitas North America
Jeffrey Molinaro
330 Seventh Avenue, 5 th floor
New York, N.Y. 10001
T +1-212- 330 0736
E jeffrey.molinaro@publicitas.com
Burda Community Network GmbH
Hubert-Burda-Platz 1, 77652 Offenburg · Arabellastraße 23, 81925 München
www.burda-community-network.de · a hubert burda media company