we live brands - burda-advertising-center.com

ADVERTISEMENT RATE CARD NO. 57 Valid from 1st Jan. 2011
www.burdastyle.de
Magazine Profile
Publisher’s Data
Standard Rates and Discounts
Formats and Prices
Schedule
Burda style Specials
Ad Specials
Classified Ads
General Terms and Conditions
burdastyle.de
Your personal contacts
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MAGAZINE PROFILE
BURDA STYLE –
THAT’S MY STYLE.
burda style offers more than just fashion for home sewing.
The magazine inspires creativity in many areas of life such as
fashion, accessories and home decoration.
burda style carries the vision of its founder, Aenne Burda, into
today’s world and into the future – in the magazine and in the
world-wide-web.
burda style inspires and encourages modern and creative women
of every age to develop themselves and to live their desire for
individuality.
Fashion is the central topic of the magazine, but it also offers a
lifestyle-oriented beauty service covering make-up, skincare and
fragrances.
burda style readers have one thing in common, i.e. creative potential
and the desire for the exceptional. Women who work so intensively
on their own outfit place equal value on an individualized and wellgroomed
appearance.
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PUBLISHER’S DATA
Publisher
Verlag Aenne Burda GmbH & Co. KG
Hubert-Burda-Platz 1
D-77652 Offenburg
Director Marketing
Senior Brand Manager
Monika Fendt
T +49. 89. 92 50. 34 05
F +49. 89. 92 50. 30 21
E monika.fendt@burda.com
Placement
Katja Nowak
Burda Community Network GmbH
Arabellastraße 23
D-81925 München
T +49. 89. 92 50. 34 46
F +49. 89. 92 50. 25 81
E katja.nowak@burda.com
Order & Data Management
Anja Schwing
Isolde Stoll
Burda Community Network GmbH
Hubert-Burda-Platz 1
D-77652 Offenburg
T +49. 781. 84. 27 78 oder .25 09
F +49. 781. 84. 22 51
E bcn-auftraege@burda.com
Bank accounts
Commerzbank AG, Offenburg
(formerly Dresdner Bank)
IBAN DE54 6808 0030 0723 4120 00
SWIFT-BIC DRES DE FF 664
Deutsche Bank, Offenburg
IBAN DE33 6647 0035 0066 5000 00
SWIFT-BIC DEUT DE 6F 664
Guaranteed paid circulation:
140,000 copies
Terms of payment
Net payment due within 30 days of invoice date.
Discount of 2 % if full payment is receiv ed by the
publisher in advance of the first day of sale, provid
ed that no previous invoices are outstanding.
Late payment interest penalty as per Paragraph 11
of the General Terms and Conditions will be figured
according to the German Overdraft Credit
Law. All prices are net prices. The legal rate of
VAT will be added.
Direct bank debiting is possible.
burda style – Worldwide
burda style is published in 16 languages and is
sold in 90 countries around the world.
Frequency of publication
monthly
Place of publication
Offenburg
PZN
598000
Latest data
www.pz-online.de
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Technical Data:
For current and binding technical data, log
onto www.duon-portal.de. Also available as
PDF download.
Delivery of Printer’s Copy:
Please deliver all copy electronically to
www.duon-portal.de
For support please e-mail
support@duon-portal.de or call
T +49. 40. 37 41. 17 50
Ads can also be booked through
the Online Booking System (OBS):
www.obs.pz-online.de
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STANDARD RATES AND DISCOUNTS
Ad rates colour or b/w 1/1 page $ 14,100
Discounts
by frequency by volume Turnover*
2 ads 2 % from 2 pages 3 % from 28,200 3 %
3 ads 3 % from 3 pages 5 % from 42,300 5 %
6 ads 8 % from 6 pages 10 % from 84,600 10 %
9 ads 10 % from 9 pages 15 % from 126,900 15 %
12 ads 12 % from 12 up to 14 pages 20 % from 169,200 20 %
18 ads 15 %
24 up to 29 ads 20 %
*burda style
The burda style turnover discount applies to all bookings that are published according to the burda style ad rates list. If the burda style turnover
discount is taken as a basis, no other discounts apply.
Special discount
Discount of 25% (excluding additional discounts for frequency, volume or turnover) for advertisements and loose, stitched-in and glued-in inserts
(insofar as included in the price list) for retailers, trade show organizers, tourist operations, sanatorium, hotel and restaurant operators as well as for
ads for books, image and sound recording carriers published by the advertisers well as for art and culture ads (exhibitions, museums).
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FORMATS AND PRICES
Size
in fractions of page
Print area size = Repro size
Width x Height
Prices in Euros
Type area size Bleed* colour or b/w
1/1 175 x 229 215 x 267 14,100
1/2 upright
across
85 x 229
175 x 112
103 x 267
215 x 131
7,800
1/3 upright
across
55 x 229
175 x 73
73 x 267
215 x 92
5,200
1/4 upright 40 x 229 58 x 267
2 columns 85 x 112 103 x 131 4,150
across 175 x 54 215 x 73
1/8 upright
across
40 x 112
175 x 24
2,250
Advertisements with print across gutter
2/1 394 x 229 430 x 267 24,000
Back cover page
colour or b/w
15,000
Inside front cover 14,500
* Repro sizes + 4 mm trim on all edges. For details see technical data, log onto www.duon-portal.de.
Advertising space is available on our website www.burdastyle.com
For prices, please inquire.
PROMOTIONS
Formats and prices for editorially conceived promotion ads: please see our CREATIVE SOLUTIONS brochure that is available online at
www.burda-community-network.com/promotion costs (also as a PDF for downloading).
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SCHEDULE
No. First day of sale Calendar Closing and Copy date for Closing and cancellation date*
week cancellation date printer’s copies for Ad/Format Specials,
special and fixed placements
01/2011 15. 12. 2010 50 22. 10. 2010 02. 11. 2010 15. 10. 2010
02/2011 12. 01. 2011 2 17. 11. 2010 29. 11. 2010 10. 11. 2010
03/2011 16. 02. 2011 7 22. 12. 2010 03. 01. 2011 15. 12. 2010
04/2011 16. 03. 2011 11 24. 01. 2011 31. 01. 2011 17. 01. 2011
05/2011 13. 04. 2011 15 21. 02. 2011 01. 03. 2011 14. 02. 2011
06/2011 18. 05. 2011 20 24. 03. 2011 05. 04. 2011 17. 03. 2011
07/2011 22. 06. 2011 25 28. 04. 2011 06. 05. 2011 21. 04. 2011
08/2011 20. 07. 2011 29 25. 05. 2011 06. 06. 2011 18. 05. 2011
09/2011 17. 08. 2011 33 27. 06. 2011 04. 07. 2011 20. 06. 2011
10/2011 14. 09. 2011 37 25. 07. 2011 01. 08. 2011 18. 07. 2011
11/2011 19. 10. 2011 42 26. 08. 2011 05. 09. 2011 19. 08. 2011
12/2011 16. 11. 2011 46 22. 09. 2011 04. 10. 2011 15. 09. 2011
01/2012 14. 12. 2011 50 21. 10. 2011 31. 10. 2011 14. 10. 2011
* Reservations made in advance must be booked by this deadline after which the reservations held shall expire without exception.
Topic schedules available upon inquiry.
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Planned Specials
Title First day Closing and Copy date for Closing and cancellation date*
of sale cancellation date printer’s copies for Ad/Format Specials,
special and fixed placements
burda style Special Plus Spring/Summer 19. 01. 2011 08. 11. 2010 16. 11. 2010 02. 11. 2010
burda style Easy Fashion Spring/Summer 23. 03. 2011 17. 01. 2011 31. 01. 2011 10. 01. 2011
burda style Special Plus Autumn/Winter 10. 08. 2011 30. 05. 2011 10. 06. 2011 23. 05. 2011
burda style Easy Fashion Autumn/Winter 07. 09. 2011 04. 07. 2011 18. 07. 2011 27. 06. 2011
burda style Kids 21. 09. 2011 14. 07. 2011 23. 08. 2011 01. 08. 2011
* Reservations made in advance must be booked by this deadline after which the reservations held shall expire without exception.
FORMATS AND PRICES
Size Print area size = Repro size* Prices in Euros
in fractions of page Width x Height
Type area size Bleed colour or b/w
1/1 175 x 229 215 x 267 5,800
3/4 upright
across
130 x 229
175 x 170
148 x 267
215 x 189
4,350
1/2 upright
across
85 x 229
175 x 112
103 x 267
215 x 131
2,900
1/3 upright 55 x 229 73 x 267
2 columns 85 x 112 103 x 131 1,933
across 175 x 73 215 x 92
1/4 ** upright
across
40 x 229
175 x 54
58 x 267
215 x 73
1,450
1/8 ** upright
across
40 x 112
175 x 24
725
1/16 ** 1 column upright 40 x 54 370
2/1 394 x 229 430 x 267 11,600
* Repro sizes + 4 mm trim on all edges. For details see technical data, log onto www.duon-portal.de.
** Are combined to make larger page fractions.
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AD SPECIALS
Stitched-in inserts Circulation excl. subscriptions * Subscription circulation
up to 4 pages Z 50 “ Z 69 “ Split-run advertising according to Nielsen areas
up to 8 pages Z 55 “ Z 83 “ Entire national circulation
up to 12 pages Z 60 “ Z 97 “ 20 % surcharge for split runs
up to 16 pages Z 65 “ Z 110 “
from 16 pages please inquire please inquire
Glued-on inserts** Circulation excl. subscriptions * Subscription circulation
up to 10 g up to 20 g
- Postcard/Voucher Z 25 “ Z 31 “ Z 39 “
- Sample***/Scented label Z 29 “ Z 36 “ Z 44 “
- Booklet/Poster Z 29 “ Z 36 “ Z 44 “
Loose inserts Circulation excl. subscriptions * Subscription circulation
up to 10 g Z 50 “ Z 64 “
up to 20 g Z 50 “ Z 73 “
up to 30 g Z 55 “ Z 87 “
up to 40 g Z 55 “ Z 95 “
up to 50 g Z 55 “ Z 95 “
from 50 g please inquire please inquire
Backing Card (double-page)
For Print Specials
Z 83 “ Z 93 “
and other Ad Specials please inquire
Additional technical surcharges may arise for complicated Ad Special processing.
* “Circulation excl. subscriptions” consists of the combined runs for retail sale, circulating magazines, in-flight copies and others.
** Based on a 1/1 base advertisement.
*** Additional postage charged for samples and objects 2.5 mm and more thick (prices upon request).
Association inserts or supplements (shared by several advertisers) are available upon special request at 30 % binding surcharge to the insert or supplement price.
Note: for preferred closing and cancellation dates for Ad Specials, please see the schedule on page 5 and 6. Calculations and delivery terms are based on the
print run listed in the current IVW quarterly report.
Due to limited availability of Ad Specials, we strongly recommend booking and fixing deadlines as early as possible.
Call: Christoph Claus T +49. 781. 84. 28 66 F +49. 781. 84. 3027 E christoph.claus@burda.com
For further information on Ad Specials for Hubert Burda Media titles log on to www.burda-community-network.com
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CLASSIFIED ADVERTISEMENTS
Publisher
Verlag Aenne Burda GmbH & Co. KG
Am Kestendamm 1
D-77652 Offenburg
Place of publication
Offenburg
Advertising Sales
T +49. 781. 84. 36 80 und . 36 81
F +49. 781. 84. 28 78
E kleinanzeigenverkauf@burda.com
Placement
MediaSales
Burda Community Network GmbH
Marlener Straße 4
D-77656 Offenburg
T +49. 781. 84. 36 83 bis . 36 89
Bank accounts
Commerzbank AG, Offenburg
(formerly Dresdner Bank)
IBAN DE54 6808 0030 0723 4120 00
SWIFT-BIC DRES DE FF 664
Deutsche Bank, Offenburg
IBAN DE33 6647 0035 0066 5000 00
SWIFT-BIC DEUT DE 6F 664
Classified (composite) ads are composed in solid
matter in the main type of the publication. The
first word will be in bold type. Further words in
bold type, in caps, underlined or in spaced type
count as two words.
Personal classified ads
Z 2.60 per word plus VAT. No discounts. Ad is
published only after receipt of payment.
Business ads
Z 9 per word plus VAT. Minimum of 10 words.
Phone numbers, e-mail and internet addresses
count as one word each.
For new advertisers, the first 6 ads will be published
only after receipt of payment by the copy
date for each ad.
Graphic business ads
Z 12 per millimetre b/w plus VAT.
Minimum size: 20 mm
Maximum size: 250 mm
The millimeter price is based on 42 mm column
width.
Costs arising from partial or complete design and
production of ad copy by the publisher will be
invoiced separately.
Discounts
(Only for business ads booked within one contract
year)
from 3 ads 3 %
from 6 ads 5 %
from 12 ads 10 %
from 24 ads 15 %
Box number fee
The box number fee including postage within
Germany is Z 5. Postage for outside Germany
will be charged separately.
Classified sections
Clothes/sewing notions/fabrics, travel, beauty/
cos metics, health, miscellaneous.
Terms of payment (for business ads)
Payment is due on first day of sale of the issue in
which the ad is published, by special agreement
no later than 30 days after first day of sale.
Discount of 2 % if full payment is received by the
publisher prior to first day of sale, provided that
no previous invoices are outstanding.
Late payment interest penalty as per Paragraph 11
of the General Terms and Conditions will be
figured according to the German Overdraft Credit
Law. All prices are net prices. The legal rate of
VAT will be added. Direct bank debiting is possible.
All further conditions according to the
current ad rate list.
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GENERAL TERMS AND CONDITIONS
General terms and conditions for advertisements and external inserts in newspapers and
magazines
1 For the purposes of the following General Terms and Conditions, “advertisement order“ means
a contract to print one or more advertisements or inserts (called “ads“ in the following) from a commercial
or other advertiser (called “advertiser“ or “customer“ in the following) in a newspaper or
magazine for the purpose of distribution.
2 A “contract“ means an agreement to print several ads, observing the discounts granted to the
advertiser according to the rate card, whereby the publication of the individual ads occurs upon the
request of the customer. Discounts are not granted to companies whose business consists of,
among other things, placing advertisement orders for different advertisers in order to claim a
group discount. If a contract includes the right to request publication of individual ads, the order
must be completed within one year after the appearance of the first ad, provided that the first ad
is requested and published within one year after the completion of contract.
3 If one or more parts of an order remain unfilled through circumstances for which the publishers
are not responsible, the customer must – notwithstanding any further legal obligations – refund to
the publishers the difference between the discount granted and the discount corresponding to the
amount of space actually purchased. Unless otherwise specified, the customer is entitled to the discount
for the actual number of ads purchased within one year retrospectively.
4 When figuring order sizes, text millimeter lines will be converted to ad millimeters according to
the rate card.
5 Orders for ads which are expressly for publication only in certain issues, in certain numbers of
issues, or only in certain positions in publications must be received by the publishers in sufficient
time for the latter to inform the customer before ad copy deadline if the order cannot be carried out
as requested. Classified ads will be printed in the appropriate section without the need for any specific
agreement to this effect.
6 Textual ads are ads which border on the text – and not on other ads – on at least three sides. Ads
which are not recognizable as such be cause of the visual resemblance to editorial matter will be
clearly marked “advertisement“ by the publishers.
7 The publishers reserve the right to reject orders for ads – or individual requests for ads within
the framework of a contract – if
their content contravenes the law or official regulations or
their content was subject to objections in an appeals proceeding of the German Advertising
Council or
it is unreasonable to expect the publishers to publish an ad on the grounds of content, origin or
technical characteristics or
it contains an ad by or for a third party.
Orders for inserts are binding for the publishers only after a sample has been submitted and approved.
Ads containing advertisement by or for a third party (association advertising) require in each individual
case previous written acceptance by the publishers. This entitles the publishers to raise an
association surcharge.
The customer will be notified immediately of the refusal of an order.
8 It is the sole responsibility of the customer to provide flawless printer‘s copy or other advertising
material in proper time. Copy must be delivered electronically to DUON-portal (www.duonportal.de)
unless otherwise stipulated. When delivering digital data it is the customer’s responsibility
to provide correct advertising copy in proper time before publication in the required format, fulfilling
the technical prerequisites requested by the publishers in particular. The customer carries any
extra costs arising from justifiable copy changes requested by the customer. Agreed upon is the
usual configuration of ads or other advertising material according to the stipulations in
the advertising price list as well as in the order confirmation for the booked title, within
the possibilities allowed by the printer’s copy. This applies only when the customer complies with
the publisher’s binding technical prerequisites for the production and delivery of printer’s copy to
DUON-Portal.
9 In the event that the published ad does not comply in quality or form as stipulated in the contract,
the customer is entitled to claim a reduced rate or to demand flawless repeat advertising or
repeat publication of an insert, but only to the extent that the effectiveness of the ad or insert was
impaired. The publishers are entitled to refuse repeat advertising or repeat publication of an insert
if
this requires expense that is grossly disproportionate to the customer’s performance interest,
taking into consideration the content of the contractual obligation and the dictum of good faith,
or
this would only be possible for the publishers at unusual expense.
If the publishers allow a suitable deadline set for the repeat advertising or repeat insert publication
to pass without complying, or if the repeat ad or insert is once again imperfect, the customer is
entitled to a reduced rate or to a cancellation of the order. Order cancellation due to insignificant
flaws in the ad or insert is not possible. Claims to damages arising from unobvious flaws must be
made within one year of the legal begin of the statute of limitations.
The publishers are liable for all damages arising from breach of contract or from unlawful acts
according to the following stipulations: in the case of gross negligence liability is limited in commercial
dealings to compensation of the typically foreseeable damage; this does not apply to
damages caused by the publishers’ legal representatives, agents or managing employees. The
publishers are liable for negligence only if a significant contractual obligation is breached. In such
cases liability is limited to the typical foreseeable damage.
The publishers are liable for claims under the Product Liability Law as well as for harm to life, body
or health as dictated by law. Claims – except in the case of flaws which are not obvious – must be
lodged within four weeks after receipt of invoice and voucher.
All claims arising from breach of contract are limited to one year from the legal begin of the
statute of limitations, in so far as they are not based on premedi tated actions.
10 The invoice must be paid after receipt within the period stated on the rate card, unless a different
term of payment or payment in advance has been agreed upon in writing in the individual case.
Any discounts for payment before due date will be granted as stated on the rate card.
11 In the case of delayed or deferred payment, normal bank interest rates as well as collection
costs will be charged. In the case of delayed payment, the publishers can postpone further fulfillment
of the current order until payment has been received and can demand advance payment for
the remaining ads.
If there is reason to doubt the customer’s ability to pay, the publishers are entitled to make the
publication of further ads conditional to prepayment of the amount concerned before ad closing
date and upon the settlement of out standing invoices, even for a current advertising contract and
regardless of any period for payment originally agreed upon.
12 The publishers will provide a voucher copy with the invoice if requested. Depending upon the
nature and scale of the order, cuttings, tear sheets or complete voucher copies will be supplied. If
it is no longer possible to supply a voucher, the publishers will provide in its place a legally valid
affirmation of the publication and circulation of the ad.
13a A decrease in circulation can – subject to the regulation in Paragraph 16b – according to sentence
2 justify a claim for price reduction in a contract for several ads if within the calendar year the
average circulation of ad copies falls below the guaranteed circulation. A decrease in circulation is
a valid claim for price reduction only if it amounts to at least
20% for a guaranteed circulation up to 50,000 copies
15% for a guaranteed circulation up to 100,000 copies
10% for a guaranteed circulation up to 500,000 copies
5% for a guaranteed circulation over 500,000 copies
A decrease in circulation as stated in Paragraph 23 cannot be taken into account. As valid guaranteed
circulation is that stated on the rate card or otherwise stated average circulation or, if a circulation
is not stated, the average circulation sold (in the case of professional magazines the average
actually distributed circula tion) during the previous calendar year.
Furthermore, claims for price reduction are excluded from contracts if the pub lishers have informed
the customer of falling circulation so far in advance that he can withdraw from the contract
before the ad is published.
13b (Special regulation in the case of a decrease in circulation for magazines that publish circulation
data)
Variant to Paragraph 16a, a decrease in circulation for magazines that publish circulation data justifies
a price reduction only if and when decrease in circula tion exceeds 10% for a guaranteed circulation
up to 500,000 copies and 5% for a guaranteed circulation over 500,000 copies.
A decrease in circulation as stated in Paragraph 23 cannot be taken into account. The guaranteed
circulation is the total sold circulation defined by the IVW. The calculation for the contractual year
is based on the average circulation in the four quarters prior to the contractual year in so far as the
publishers have not guaranteed an absolute circulation figure on the respective ad rate card.
Prerequisite for a claim to a price reduction is a contract for at least three issues with a discount
based on volume.
Price reduction is calculated according to order per company in so far as it was not agreed to invoice
according to trademarks that must be defined upon order placement.
A possible decrease in circulation is calculated as the balance of circulation overruns and under
runs of the issues booked with the contractual year.
Reimbursement is rendered at the end of the campaign as a credit note in kind based on the customer’s
net and taking the agency fees already granted into consideration or, if this is no longer
possible, then as remuneration. A claim for reimbursement can only be made if the sum amounts to
at least f 2,500.
14 Replies to box number ads are held and forwarded in proper time by the publishers with due
business care. Registered and express letters received in reply to box number ads are forwarded as
ordinary mail only. Replies for box number ads are held for four weeks. Replies which have not been
collected within that time will be destroyed. The publishers will return any documents of apparent
value without obligation to do so.
In the customer’s interest and for his protection, the publishers reserve the right to open incoming
replies for inspection purposes in order to prevent abuse of the box number service. Letters that
exceed the standard DIN A 4 format (weight …..g) as well as merchandise, books, catalogues and
parcels will not be accepted nor forwarded. However, an exception can be made if the customer
agrees to pay the postage/handling fees for forwarding such materials.
15 Place of performance is the publishers’ registered headquarters. In business dealings with traders,
bodies corporate in public law or in the case of special public law funds, the court of jurisdiction
is the city in which the publishers’ headquarters are located. Where claims by the publishers
are not asserted via debt collection proceedings, the court of jurisdiction in the case of non-traders
is determined by their place of residence. If the customer’s residence or customary abode – also in
the case of non-traders – is unknown at the time when legal proceedings are begun, or if the customer
has moved his place of residence or customary abode outside the purview of the law after
conclusion of the contract, the court of jurisdiction shall be where the publishers’ headquarters are
located.
16 Advertising contractors and agencies are obligated to adhere to the pub lishers’ ad rates in their
offers, contracts and settlements with advertisers.
17 New rates for ad bookings are effective if the publishers inform the customer at least one month
before publication of the ad or insert. In the case of a price increase the customer is entitled to the
right of cancellation which must be exercised in writing within 14 days after receipt of the notification
of the price increase.
18 Should affiliated companies claim a group discount, written proof of the advertisers’ company
status is required. Under these terms and conditions, affiliat ed companies are required to have a capital
share of at least 50%. The company status of a corporation must be confirmed by a chartered
auditor or by submitting the latest statement of account; private companies must submit an extract
from the trade register. This proof must be submitted by the end of the contractual year at the very
latest. Later submissions cannot be recognized on a backdated basis.
In all cases, company discounts require explicit, written confirmation from the publishers. Company
discounts are granted solely for the term of affiliation. Termination of this affiliation must be
immediately reported. Company discount also ends with the termination of affiliation.
19 The customer guarantees that he owns all the required rights to place an ad. The customer bears
sole responsibility for the content and legal permissibility of the textual and pictorial material submitted
for adver tising or insertion. When placing an order the customer releases the publishers
from all claims made by third parties which could arise from the violation of legal regulations. Further
more, the publishers are not obligated to carry the costs of necessary legal defense. The customer
is obligated in loyalty and good faith to support the pub lishers with information and materials
for defense in lawsuits filed by third parties. The customer signs over to the publishers all required
copyrights, rights of use, performance and other rights, the right for the use in advertising in
every type of print and online media including the Internet, in particular the right for reproduction,
distribution, transmission, broadcast, introduction to the public, and extraction from data banks, in
the time and content scope necessary for carrying out the order. In all cases the aforementioned
rights will be signed over with no limitations to locality.
20 In the case of stoppages or in cases of force majeure, industrial dispute, illegal confiscation, traffic
disturbances, general raw material or energy shortage and the like – in both the publishers’ plant
and external plants used by the pub lishers to fulfill their obligations – the publishers are entitled to
demand full pay ment for the published ads, provided that 80% of the average circulation of the
publication sold in the last four IVW quarters has been delivered by the pub lishers. In the case of
lower output by the publishers the invoice amount is to be reduced in direct proportion to the
extent to which the guaranteed sold circu lation has been reduced. (These General Terms and Conditions
are recommended without obligation for use in the advertising and insertions business.
Contract partners are free to work out variant agreements.)
Additional Terms and Conditions of the Publishers
a) The advertising order becomes a legal agreement through the ad booking by the advertiser and by
the written confirmation (acceptance) of the booking by the publisher. Booking and confirmation can
also be carried out via the OBS Online Booking System (for information about OBS see www.obs-portal.de).
b) The general and the additional terms and conditions of the publishers also apply analogously to
orders for glued-on inserts, stitched-in inserts or special technical requirements. An order does not
become legally binding until confirmed in writing by the publishers.
c) The advertisement intermediaries and advertising agencies are obliged to adhere to the publishers’
rates in their offers, contracts and settlements with advertisers. The mediation fee guaranteed
by the publishers may not be transferred either wholly or partly to the client.
d) Provided that no other agreement has been expressly made, new rates arising due to price
adjustments also immediately apply to current orders. Should the Advertising Rates List be
changed, the new conditions also immediately apply to current orders. In the case of non-traders
this does not apply to orders which are to be carried out within four months following conclu sion
of contract.
e) Should affiliated companies claim common discount facilities, written proof of the advertisers'
company status is required. Under these terms and conditions, affiliated companies are required to
have a capital share of at least 50 %.
The company status of a corporation must be confirmed by a chartered auditor or by submitting
the latest statement of account. The company status of a private company must be confirmed by
submitting an extract from the trade register.
This proof must be submitted by the end of the contractual year at the very latest. Later submissions
cannot be recognized on a backdated basis. In all cases, company discounts require explicit,
written confirmation from the publisher.
Company discounts are granted solely for the term of affiliation. Termina tion of this affiliation must
be immediately reported. Company discount also ends with the termination of affiliation.
f) The client bears sole responsibility for the content and legal permissibility of the textual and
pictorial material sub mitted for insertion. It is incumbent on the client to release the pub lishers from
claims made by third parties on the publishers which arise from the execu tion of an order, even it
should be cancelled. The publishers are not obliged to check whether orders and advertisements
infringe upon the rights of third parties. The publishers are entitled to make advertising for medicaments
and therapeutic substances subject to written assurance from the sales manager or otherwise
responsible person concerning their legal permissibility and/or to have the legal permissibility
of the advertisement material examined by an authoritative body at the expense of the client.
g) Cancellations, alterations to formats, sizes and changes in colour are no longer possible after the
closing date for adver tisements. In the case of advertisements placed and corrections made by
telephone the publishers are not liable for the correctness of their reproduction. Liability is also not
as sumed if defects in the original copy or artwork material are not discovered until the reproduction
or printing stages. The advertiser then has no claim in the case of insufficient printing. Any additional
costs arising must be charged further.
h) The publishers assume no liability should agreed placements become impossible and the print
quality be impaired due to delayed delivery of the copy and artwork material.
i) In the case of stoppages or in cases of force majeure, industrial dispute, confiscation, traffic disturbances,
general raw material or energy shortage and the like – in both the publishers’ plant and
external plant which are used by the publishers to fulfil their obliga tions – the pub lisher is entitled
to demand full payment for the published advertisements, provided that 80 % of the average circulation
of the publishers’ publication sold in the last four IVW quarters has been put out by the
publishers. In the case of lower output by the publishers the invoice amount is to be reduced in
direct proportion to the extent to which the guaranteed sold cir culation has been reduced. Any
obligation on the part of the publishers to complete orders and pay damages ceases, in particular
damages will also not be paid for advertisements not pub lished at all or not published on time.
9

urdastyle.de
burdastyle.de offers fashionistas and enthusiastic
homesewers around the world an informa -
tion and service platform.
With the competence of an international
fashion magazine, users are constantly informed
about current news and trends in and
around the topic of fashion.
In addition, burdastyle.de offers comprehensive
service (e.g. stockist/supplier lists, pro fessional
tips and an interactive Fashion Dictionary),
giving the growing home-sewing community
the opportunity to actively communicate about
their creative hobby in chatrooms, forums and
blogs.
In the 2nd quarter burdastyle.de had the
following hit statistics:
Page impressions: 34,287,394;
Visits: 1,327,258 (Source: IVW-July)
Crossmedia Concepts for Advertisers
Crossmedia marketing in collaboration with the
burda style magazine brand means linking the
advantages of classic mass commmunication
through a women’s magazine with wide coverage
with the specific possibilities of one-to-one
communication through our interactive online
portal, burdastyle.com.
Marketing and Contacts
Online Marketing Manager
Anne Gerleit
T +49. 89. 92 50. 38 21
F +49. 89. 92 50. 31 53
E anne.gerleit@burda.com
Excerpt from the 2011 Price List
Placement CPM
Type of ad Size in Pixels Homepage
Super Banner 728 x 90 35 f
Skyscraper 160 x 600 35 f
Medium Rectangle 300 x 250 70 f
Banderole Ad 728 x 180 90 f
Flash Layer 400 x 400 80 f
Flash Layer and
UAP-Format 400 x 400 90 f
Wallpaper light (e.g. 728 x 90
Super Banner and and 70 f
Skyscraper) 160 x 600
Wallpaper 728 x 90 80 f
160 x 600
For more information about our ad types log
on to http://sales.tomorrow-focus.de
10

YOUR PERSONAL CONTACTS
BCN International GmbH
Managing Director
Germán Luis Buceta
Arabellastraße 23
81925 München
Deutschland
T 089. 92 50. 24 31
F 089. 92 50. 27 69
E germanluis.buceta@burda.com
Asia (Japan)
Peter Kennedy
Burda (Asia)
17/F 208 Wireless Road
Lumpini, Pathumwan
Bangkok 10330
Thailand
T +66. 2 651. 54 00
F +66. 2 651. 53 91
E pbkenne@pbkenne.com
Austria
Robert Langenberger
BCN International GmbH
Mooslackengasse 17
1190 Wien
Austria
T +43. 1. 23060. 3050
F +43. 1. 23060. 3051
E robert.langenberger@burda.com
Belgium
Peter Landsheere
Publicitas NV
Airway Park D
Lozenberg 23
1932 Zaventem
Belgium
T +32. 26 39. 84 32
F +32. 26 39. 84 44
E peter.landsheere@publicitas.com
France/Luxembourg
Olivier Berton
BCN International GmbH
Business Centre
Opera-Bourse
13-15 rue Taitbout
75009 Paris
France
T +33. 1. 72 71. 25 24
F +33. 1. 72 71. 25 99
E olivier.berton@burda.com
WE LIVE
BRANDS
Great Britain
Germán Luis Buceta
BCN International GmbH
Arabellastraße 23
81925 München
Germany
T +49. 89. 92 50. 24 31
F +49. 89. 92 50. 27 69
E germanluis.buceta@burda.com
Greece/Cyprus
Germán Luis Buceta
BCN International GmbH
Arabellastraße 23
81925 München
Germany
T +49. 89. 92 50. 24 31
F +49. 89. 92 50. 27 69
E germanluis.buceta@burda.com
India
Vimal Anand
Global Media Network
M-138, Greater Kailash
New Delhi – 110048
India
T +91. 11. 416. 38. 077
F +91. 11. 292. 10. 993
E info@gmnindia.net
Italy
Robert Schoenmaker
Lagardère Global Advertising
Viale Sarca 235
20126 Milano
Italy
T +39. 02. 62 69. 44 41
F +39. 02. 62 69. 00 10
E rschoenmaker@l-g-a.it
Japan
Jiro Semba
Intergroup
Communications Ltd.
1-4-16-102 Zaimokuza
Kamakura 248-0013
Japan
T +81. 467. 25. 27 63
F +81. 467. 25. 28 37
E jiro.semba@bz01.plala.or.jp
Netherlands
Peter Landsheere
Publicitas BV
Mercurius Building, 8th Floor
Herikerbergweg 175
1101 CN Amsterdam
Zuid-Oost
Netherlands
T +31. 20. 311. 97 10
F +31. 20. 363. 28 23
E peter.landsheere@publicitas.com
Scandinavia
Germán Luis Buceta
BCN International GmbH
Arabellastraße 23
81925 München
Germany
T +49. 89. 92 50. 24 31
F +49. 89. 92 50. 27 69
E germanluis.buceta@burda.com
South Tyrol
Marina Funedda
Verlags- und Werbeagentur
Bianco Media Service
Haflinger Straße 9
39010 Hafling
Italy
T +39. 04 73. 279 325
F +39. 04 73. 378 808
E office@touristikpromotion.com
Burda Community Network GmbH
Hubert-Burda-Platz 1, 77652 Offenburg · Arabellastraße 23, 81925 München
www.burda-community-network.de · a hubert burda media company
Spain/Portugal
Alfredo Umlauff
SUA Comunicación
y Medios S. L.
Jaén, 2 1ºG
28020 Madrid
Spain
T +34. 9. 15 35. 80 02
F +34. 9. 15 35. 80 19
E aumlauff@suacom.com
Switzerland
Robert Langenberger
BCN International GmbH
Balz-Zimmermann-Str. 7
8302 Kloten
Switzerland
T +41. 44. 810. 21 46
F +41. 44. 810. 21 52
E robert.langenberger@burda.com
USA/Canada/Mexico
Salvatore Zammuto
BCN International GmbH
9035 Bluffview Trace
Roswell, GA 30076
USA
T +1. 212. 884. 48 24
F +1. 770. 650. 90 36
E salvatore.zammuto@burda.com