Business Administration - John F. Kennedy University

BUS 3033 Problem Solving and Managerial
decision Making 4
Problem solving and decision making are fundamental skills needed
by all business processionals. This course focuses on developing
critical thinking and analysis skills vital for making decisions in
complex business situations. It concentrates on developing
collaborative problem solving skills, particularly the ability to access,
collect and assess information, to draw conclusions with clear
supporting rationale, to gain feedback, to discern the most
appropriate decision to make when there are multiple viable
options, to develop an action plan that implements the decision, and
to address conflict created by the decision. This course critically
examines fundamental concepts related to these skills, including
reason, intuition, bias, risk, groupthink, conflict resolution, decision
trees, forecasting, creativity, and innovation.
BUS 3041 Statistics and research application 4
This course presents the fundamental statistics concepts and their
application needed by business professionals, and discusses the
nature, purpose, and application of research in the business arena.
Concepts covered include probability, estimation, and hypothesis
testing of means and proportions; sampling techniques; correlation
and regression analysis; and chi-square tests. Prerequisite: BUS
3180.
BUS 3151 Principles of Management 5
This course examines and critiques models of organizational design
and the present and potential effectiveness. Students explore trends
in a multicultural domestic and global society and study the impact
of the development and evolution of organiza tions and employment.
BUS 3160 organizational Behavior 4
This course critically examines the business enterprise as a living
system, an organization comprised of diverse people who form a
social unit committed to reaching a common mission. To
understand the impact individuals, groups, and organizational
structures have on organizational behavior, this course discusses
organizational culture, approaches to leadership and management,
various human resource management philosophies, organizational
communication, the nature of group and team dynamics,
organizational power and politics, fundamental characteristics of
job satisfaction and stress management, and conflict resolution
methods. Processes for effective cross-cultural communication,
team building, and valuing diversity in the workplace are presented.
BUS 3180 Math for Managers 3
Introduces simple mathematics and quantitative reasoning
foundations. Includes algebra, word problems, and probability and
practical applications in business situations. The course will prepare
students to successfully complete the Accounting, Finance,
Economics and Statistics courses.
BUS 3196 entrepreneurship 4
This course is designed to provide students with an understanding
of the process for identifying and evaluating entrepreneurial
opportunities. Students will also learn how strategy, marketing,
financing, legal matters, and cash flow impact opportunities in
terms of execution and growth and how to position a new firm for
success.
College of Undergraduate Studies Course Descriptions
BUS 3400 Business Communications 4
This course was designed in response to industry feedback about
the communication skills needed for business graduates to
successfully enter into today’s competitive marketplace. Addresses
basic skills needed to both write effectively and understand verbal
and nonverbal communication, with an emphasis on business
presentations, professional business writing, team communication,
and identifying techniques to improve effective communication
among diverse workplace audiences.
BUS 3405 ethics in Society 4
From a personal, environmental, and business perspective, this
course examines the theoretical and practical issues of ethics in
today’s society. This course provides a framework for evaluating and
improving an organization’s integrity in terms of its culture,
interpersonal relations, organizational purpose, social
responsibilities, and environmental obligations. Critical discussion
of case analyses provide an opportunity for the development of a
personal framework for professional ethical decision making.
BUS 3414 Project Management 4
This course provides the theory and core methodology used to
manage projects. Students learn how to use project management
techniques to plan, organize, control, document, and close out their
projects successfully with minimum risk. Topics explored include
the project management life cycle, project start up, managing and
developing diverse project teams, risk manage ment, project plans,
project schedule, work-breakdown struc tures, project budget,
project monitoring and control, project status reporting, and project
wrap-up. This course develops the principles and techniques to
plan, execute, and manage complex projects. Topics include
workflow analysis, quality control, and performance evaluation
BUS 3590 international Business 4
This course provides an understanding of the global business
environment. The course develops an understanding how business
works through application and integration of fundamental business
functions. This course includes introductory aspects of marketing,
finance, logistics, operations, organizational behavior, and
information management.
BUS 4005 Marketing 4
This course, emphasizing marketing from a product perspective,
discusses the role of the marketing function in today’s organization
that must compete in a highly competitive global marketplace. It
critically examines core marketing principles, including branding,
marketing strategy, market planning, market research, product
position, pricing strategies and tactics, promotion, and
understanding customers.
BUS 4037 new Ventures: Market Planning 4
Building upon core business and marketing principles, critically
examines the skills, behaviors, and business intelligence required to
create and grow new business ventures. Discussion topics include
evaluat ing market opportunities, designing development and growth
strategies, assessing barriers to market entry and exit, building the
management team, and incorporating new venture financing.
JoHN F. KENNEDy UNIvERSITy College of Undergraduate Studies Courses 55
College of
Undergraduate Studies