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-367-<br />

all offered staff positions or restricted applications to Liberian<br />

nationals only. Of the numerous logging companies, for<br />

instance, only three (East Asiatic Company, Cestos Nimba Corporation,<br />

and Vanply of Liberia) placed advertisements as a<br />

means of hiring employees, but of the 29 different positions<br />

offered only 14 were staff positions and in only 10<br />

advertisements the qualification "Only Liberians need apply" was<br />

included. <strong>The</strong> fact that the logging operations are generally of<br />

a simple nature being virtually limited to the selection,<br />

felling, transportation and exportation of (valuable) logs<br />

partly explains the low number of logging companies in this<br />

connection.<br />

Three of the six foreign-owned plantation companies did not use<br />

advertising as a method to recruit people during this threeyear<br />

period investigated: the B.F. Goodrich Company, <strong>The</strong> Liberia<br />

Company, and Liberia Operations Inc. Virtually all<br />

advertisements of the remaining three companies were placed by<br />

the Firestone Plantations Company; the Salala Rubber Company and<br />

the Liberia Agricultural Company being responsible for only 3<br />

and 1 advertisements respectively, (which involved only one<br />

staff position - in the Salala Rubber Company) (9). <strong>The</strong><br />

importance of the Firestone Plantations Company in this respect<br />

is to a great extent explained by the company's size and its<br />

relatively large manpower needs.<br />

All four operating' iron ore mining companies used advertising as<br />

a means to publish employment opportunities provided by them.<br />

In this case too the number of vacancies offered was closely<br />

related to the overall manpower needs of the companies involved,<br />

the LAMCO J.V. and the Bong Mining Company being the two most<br />

important advertisers. <strong>The</strong> Liberia Mining Company only placed<br />

advertisements for the hiring of teachers. This is explained<br />

by the phasing out of the company and the termination of its<br />

mining activities in early 1977 (10).<br />

Five foreign-owned industrial companies only turned to the<br />

local newspapers to publish employment opportunities but none<br />

of the vacancies was a staff position (Monrovia Breweries,<br />

Exchem, Cemenco, the Liberia Refining Company, and the Alan<br />

Grant Company). Three trading companies also placed<br />

advertisements to recruit employees but of them only the United<br />

States Trading Company offered staff positions to which "Only<br />

Liberian Citizens Need Apply" (77),<br />

Altogether, only nine companies tried to hire local qualified<br />

staff through advertisements in local newspapers. In fact, only<br />

four companies were important in this respect: the Firestone<br />

Plantations Company, the LAMCO J.V., the Bong Mining Company,<br />

and the United States Trading Company (a Firestone-subsidiary).<br />

It should be realized that advertising in itself does not say<br />

everything about a company's recruitment policy. In the first<br />

place, as stated before, not all advertisements included the<br />

limiting qualification "Only LiLerian Citizens Need Apply",<br />

Secondly, not all factors which determine the actual hiring of<br />

candidates are known. <strong>The</strong> following may illustrate this:

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