Show Daily - Sema

Avery Dennison Introduces 13 New
Matte and Brushed Metallic Colors to
Supreme Wrapping Film Line
Avery Dennison announced that it is
expanding the range of colors offered
in its popular Supreme Wrapping Film
line by adding 13 new matte and
brushed metallic colors. Avery Dennison
Supreme Wrapping Films are used
to change the color of vehicles or create
partial wraps, providing a finish similar
to paint for vehicles and trucks.
“The Avery Dennison Supreme
Wrapping Matte and Brushed Metallic
Films color choices and overall appearance
are awesome,” said Dallas Fowler
of Digital EFX. “The texture of the
face films is great, and they offer excellent
conformability around curves. We
really put the films through the paces
and were impressed with how thin yet
very durable they are.”
The beauty of a color change or paint
wrap is that if an individual gets tired of
the wrap or a company rebrands, it can
easily be removed, and the paint on the
car will look virtually the same as the
day it was installed.
90 SEMA Show Daily
“The 13 new Avery Dennison
Supreme Wrapping matte and brushed
metallic films can be used for a full
car wrap, as accent films or combined
with the existing 33-color spectrum to
create two-tone color schemes,” said
Beth Zanko, product manager, Avery
Dennison Graphics Solutions. “We
listened to our customers and have created
a line of metallic colors to meet
growing demand for full-color change
car wraps.”
Avery Supreme Wrapping Films are
constructed with a cast color layer and
a clear layer, so no overlaminate is
needed. They feature Easy Apply RS
technology which allows the installer
to easily reposition and slide the film
into place and reduce air bubbles,
minimizing the total application time
for the wrap.
Metallic films are durable up to six
years. The 40-plus colors in the product
line can be used for wraps, pointof-purchase
signage and architectural
Stop by Permatex to see
the Follow A Dream Team.
SEMA Silver Lot
Wrapping Films are used to change the color of vehicles or create partial wraps, providing
a finish similar to paint for vehicles and trucks.
installations. The films are sold in
60-in. roll sizes, providing installers the
ability to wrap the hood and sides of
the vehicle without seams. In addition,
shops can accent their full-color change
wraps with Avery Dennison’s Conform
Chrome Accent Film by applying
it to special features on the car,
such as side-view mirrors, striping and
door handles.
Doing it right
beats Doing
it over.
Whoever coined the phrase, “3rd time’s a charm” never worked on cars
for a living. Because when you have to do a gasketing job over, it costs
you time and money. That’s why when the pros need to get it right the
first time, they rely on the Right Stuff ® from Permatex ® .
See what’s new at Permatex.com.
Always right on the job.
The new Supreme Wrapping Film
matte and brushed metallic colors will
be demonstrated by world-renowned
graphics installer, Justin Pate, at the
Avery Dennison booth #12637 at the
SEMA Show.
For more information on Avery
Dennison wrap products, visit
www.averygraphics.com to locate a distributor
or call 800-282-8379.
Permatex, design, the Right Stuff, and ‘Always right on the job’ are trademarks of Illinois Tool Works Inc.
©2012 Permatex, an Illinois Tool Works company. All rights reserved.