Show Daily - Sema

More documents

Recommendations

Info

82 SEMA Show Daily Global Jeep Appeal in Two Big Emerging Markets, continued from page 81 Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Local production of the Compass small SUV and Grand Cherokee is being discussed, according to Chrysler sources, but no decisions have been reached. One problem, the sources said, is that Fiat also wants to produce Fiat models in the Changsha plant. And another problem is that China’s central government recently made it more difficult for new foreign automakers to get permission to produce in China. Mike Manley, CEO of the Jeep brand, has said that Jeep may start local production in China in 2013 or 2014. Chrysler aggressively markets the Jeep brand in China. The campaign includes hosting an “Ultimate Journey” road trip to Burma in 2011 and “Camp Jeep” events in rugged areas of China. Jeep dealers in China also organized the on- and off-line Jeep Experience Center, where Jeep fans can meet and organize events. Hundreds of Jeep owners participate annually in those events, Chrysler said. The Jeep brand probably has the highest customization rate among SUVs in China, according to Yale Zhang, a Grand Cherokee owner and president of the Shanghai-based consultancy Automotive Foresight. Popular customization includes lighting, bumpers, roof racks and radios, said Zhang, who noted that typical Jeep owners in China are male and dream of off-road adventures more than purchasers of other brands of SUVs. Russia Prestige is a big selling point for the Jeep brand in Russia, as is its ability to navigate rough and snowy roads, said Tatiana Hristova, a Moscow-based senior analyst at IHS Automotive. “Jeep is one of the image brands in Russia,” she said. “Jeep stands for safe vehicles that are appropriate for Russian roads and have an attractive design.” The Grand Cherokee, Cherokee, Wrangler and Compass are models currently sold in Russia. All are imports. In late February of this year, Fiat signed a letter of intent with Russia’s Sberbank to provide financing for and take a minority equity stake in a joint venture to produce Jeeps in Russia. Initial capacity will be 120,000 units, according to a Fiat press release. There was no news on what models will be produced. Binding agreements will be finalized in the first half of 2012, said Fiat. That won’t be a moment too soon. According to Hristova, competition in the SUV segment is heating up in Russia. A typical Russian Jeep owner is a successful male businessman between the ages of 30–50, said Hristova. But he is probably not dreaming of off-road adventures so much as of finding a parking spot in Moscow. “I have a Jeep; I park where I want,” is a typical joke among Jeep drivers, she said. The Jeep brand is also popular among Russia’s wealthy “gilded youth” because of its solid look, she added. Jeep owners in Russia tend to buy the most premium accessory package, according to Hristova. A journalist at Maxi Tuning Russia told SEMA Show Daily that wheels are often customized, and Hristova said that fourwheel drive is especially important for Jeep in Russia. “Without it, only the image will be the key selling point,” she said.
A HARD-LID COVER UP TO 40% LIGHTER THAN FIBERGLASS! ELIMINATE THE WEIGHT Exceptional Looks � OEM Paint-Matched Technology � Weather Tight Fit Patented X-Effect Structure � Easy to Remove & Store VISIT US AT SEMA: BOOTH 31059 1-866-900-8800 www.undercoverinfo.com Follow us on: #SEMAShow | SEMA Show Daily 83
Page 1 and 2:
2012 SEMA SHOW NEW PRODUCTS AWARD W
Page 3 and 4:
The 2012 SEMA Show New Products Awa
Page 5 and 6:
#SEMAShow | SEMA Show Daily 5
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
ahead, Mopar assures you with exper
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Thursday, November 1, 2012 | 11:30A
Page 19 and 20:
RACING & PERFORMANCE Continued from
Page 21 and 22:
Earthquake TNT Series Amplifiers, C
Page 23 and 24:
#SEMAShow | SEMA Show Daily 23 21_4
Page 25 and 26:
��
Page 27 and 28:
The Ultimate Smartphone Android com
Page 29 and 30:
For Android ��
Page 31 and 32: AMPLIFIERS • SPEAKERS • SUBWOOF
Page 33 and 34: #SEMAShow | SEMA Show Daily 33 21_4
Page 35 and 36: Metra Builds the First Installation
Page 41 and 42: TEXT BLOCKING & TRACKING DEVICE FOR
Page 45 and 46: PRI to Host 2013 Hot Rodders of Tom
Page 47 and 48: ��
Page 49 and 50: AIR ENGINE has 8 brass valves insta
Page 51 and 52: Charley Hutton Signs Autographs at
Page 53 and 54: #SEMAShow | SEMA Show Daily 53
Page 57 and 58: formula Ultra System With Fluid Dyn
Page 59 and 60: Meet Master Builder/Painter Rich Ev
Page 61 and 62: Tire Review Top Shop Winner Honored
Page 63 and 64: ��
Page 65 and 66: BOOTH # 40052 Visit our booth and e
Page 67 and 68: TIA ON-LINE UNIVERSITY WHAT YOU DO
Page 69 and 70: Nitto Has Busy GTE/SEMA Week Planne
Page 73 and 74: DUB Live Flaunts Signature Style Wh
Page 75 and 76: Toyama Tyre Corp. Ltd. ............
Page 77 and 78: The 2012 Hot Rod Industry Alliance
Page 79 and 80: Join SEMA for the 2nd Annual Friday
Page 81: Toyota’s Ultimate Fishing Tundra
Page 87 and 88: Something Old. Something Purchased.
Page 89 and 90: Vehicle Dynamics Forum Explores Sim
Page 91 and 92: Making your future bright with LED
Page 93 and 94: The Shine Award Honoring Excellence
Page 95 and 96: RESTYLYING & CAR CARE ACCESSORIES C
Page 97 and 98: Laser Metrology: The New Wave By Mi
Page 99 and 100: TOOLS & EQUIPMENT Continued from pa
Page 101 and 102: UPS Delivers Enhanced Benefits to S
Page 103 and 104: SETTING THE PACE FOR HIGH PERFORMAN
Page 105 and 106: For more information or to register
Page 107 and 108: Say hello to our seller tools Stop
show all

Show Daily - Sema

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?