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New SEMA Market Update Now Available, contined on page 77 For Q2 2012, these indicators presented a mixed message on the economic front. Rising gas prices, the November 2012 election cycle and instability in the job market and overseas economies combined to create palpable uncertainty. Nevertheless, the report found several silver linings amid even these economic clouds. On the economy as a whole, Q2 saw positive growth—not large, but still trending upward from 2009. Sales figures within the specialty-equipment aftermarket seem to have followed suit. “Consumer interest in our industry has remained rather steady over the last few years,” noted Knapp. “Obviously we’d like to see a big rise, but at least it’s not a decline. Things are sort of rolling along, and this pretty much reflects how consumers are participating in the overall economy as well. They’re just sort of steady. “The report also contains financial benchmarking, in which we talk to industry companies to see what their results are. We found that even though there have been some ups and downs in the economy, companies in our industry are indicating that their sales overall are up this year over last year. In addition, their expectations are that they’re going to see some growth over the next quarter.” 80 SEMA Show Daily SEMA SHOW FEATURE VEHICLES Radical “El Camaro” Prestolite Booth #22531 El Camaro was born of a wrecked ’94 Chevrolet Z28 Camaro. The Camaro was cut in half behind the front doors to stretch it 16.5 in. Handmade body panels add a rear cargo area not unlike an El Camino. The body’s rear was widened 4 in. and a new tail section was fabricated, complemented by an all-steel ground-effects package. Body mods include a frenched LED third brake light, a custom steel wing, shaved door handles and a carbon-fiber cowl induction hood. The car was painted in a two-stage PPG Candy Apple Red, accented with 24-Karat gold stripe. Under the hood resides a supercharged LT1 engine sealed up with Mr. Gasket Ultra Seal 3 intake gaskets, Multi-Layered Steel head gaskets, UltraSeal header gaskets and a onepiece rubber molded oil pan gasket. A Vortex supercharger and 2-in. headers Again, however, Market Update identifies several potential challenges for the industry. “Of course, the 800-lb. gorilla in the room is the price of gasoline, which we check into,” Knapp said. “Our study shows that prices are going up and consumption is going down. Obviously, that’s a trend that affects our industry. It’s not necessarily a death knell, but it’s something that we do want to look at and do want to track, because we know that as gas prices drop, people open their wallets and have more disposable income. They’re more likely to drive more, which can get them more engaged in their vehicles. By contrast, less enthusiasm in their vehicles may translate to less enthusiasm for the aftermarket.” Unfortunately, Q2 unemployment also remained relatively high compared with historical rates. Current projections indicate continued improvement, but not quick or dramatic. Comparisons and Contrasts In the area of consumer spending, Market Update provides some interesting comparisons with other types of retail beyond the automotive specialtyequipment marketplace. According to SEMA research, retail in general has been on a steady climb since 2009. Broad auto-parts retail—not just the specialty-equipment sector—has likewise seen overall growth during that period, although with a few more ups enhance the LT1 engine. The exhaust is routed through Flowmaster mufflers and a custom-fabricated exhaust from a 304 SS. The new Mallory Firestorm ignition controls the powertrain. These mods increased output to 400 hp at the rear wheels. The front tires are Z-rated Continental tires on 8-in. Budnik wheels. The rear are Z-rated 285/40R18 Continentals mounted on 10-in. wheels. Brembo race-quality 4-piston disc brake calipers and cross-drilled rotors add stopping power. The interior is equipped with two Ferrari F1 carbon-fiber bucket seats and carbon accessories. and downs than retail in general. And, while there was a slight drop in the retail and auto-parts graphs at the beginning of 2012, the numbers still remain much higher than they were in 2008. Turning to industrial production figures, Market Update shows them actually rising to the point of pre-recession levels. In fact, when full motor-vehicle and parts figures are added to the mix, the overall picture is better than in 2007. This indicates that the nation is seeing a big resurgence from a manufacturing point of view. On the credit front, the report found that loan rates, including bank autoloan rates, have continued to fall. Moreover, financial obligations among the general population have also declined, leading to increased savings. �� Current Topics: Needs Survey In addition to economic and market snapshots, each quarterly SEMA Market Update tackles a current topic. For Q2 2012, SEMA’s research team chose to focus attention on the annual SEMA Industry Needs Survey—a project intended to help the association and its members better understand challenges facing the industry at large. Invitations Coker Tire Offers New Replacement Wheels for Model A Owners Coker Tire has offered high-quality tires for Model As for quite some time, but it is now expanding its product line to include wire wheels with adjustable spokes. The adjustable spoke design is versatile for all Model As, with 19- and 21-in. designs. The new Model A wire wheels feature standard spoke count and sizing, so it is an authentic replacement part. The new Model A wire wheels are made in the U.S.A. by Roadster Wire Wheel. Each wheel is thoroughly tested for trueness and roundness before it leaves the factory. These wheels are applicable for Coker Tire’s free mounting and balancing service for customers who buy tires and wheels together. The wheels are available in primer or powdercoating, which offers a wide range of authentic colors. To find out more about the new additions to Coker Tire’s line of adjustable spoke Model A wire wheels, or �� Each quarterly Market Update includes a “Current Topics” section. The Q2 report focuses on SEMA’s recent Industry Needs Survey. Industry respondents cited increasing costs as number one among their top 10 challenges. to participate in the yearly survey were sent to all of SEMA’s industry contacts, members and non-members. The survey identified 10 issues at the forefront of industry minds, ranging from the increasing costs of business to keeping up with emerging vehicle technologies. As might be expected, the list closely reflected general concerns about the economy, but it displayed several positive concerns as well. Obtaining Your Copy Whatever your business within the specialty-equipment marketplace, you’ll find SEMA Market Update, Q2 2012 a valuable resource. The report is available free to SEMA members ($199.99 for non-members). To download your copy, go to www.SEMA.org/research. other items in the massive product line, visit SEMA booth #22775, or contact Coker Tire Co. at its world headquarters at 1317 Chestnut St. in historic downtown Chattanooga, Tennessee. Coker Tire can be reached toll free at 800-251-6336 or you can visit www.cokertire.com to place an order, request a catalog or simply shop around to check out all Coker Tire Co. has to offer. ��
Toyota’s Ultimate Fishing Tundra Build Debuts at 2012 SEMA Show Custom Builder Britt Myers and Fellow Pro Bass Anglers Dream Up the Ultimate Fishing Rig Bassmaster Elite Series pro angler Britt Myers knows a thing or two about bass fishing. And as a wellknown builder of custom Toyota Tundras for his fellow anglers, he had an idea or two for a singular Tundra with everything an Elite Series pro could imagine—plus a little more. The result is the “Ultimate Fishing Tundra,” which makes its public debut at Toyota’s display booth #24801 at the 2012 SEMA Show in Las Vegas. Knowing that two heads or, in this case five, are usually better than one, Myers also solicited ideas from the Toyota Tundra Pro Angler team of Kevin VanDam, Terry “Big Show” Scroggins, Mike Iaconelli Global Jeep Appeal in Two Big Emerging Markets Opportunity for U.S. Specialty-Equipment Manufacturers in China and Russia By Alysha Webb Continued on page 88 Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets. According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s The “Ultimate Fishing Tundra” is on display at the 2012 SEMA Show alongside several other custom Toyota vehicles, including those from the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com) in Toyota booth #24801. The four Dream Build cars and trucks were individually created by four of Toyota’s top racing drivers: Kyle Busch and Clint Bowyer from NASCAR, plus Antron Brown and Alexis DeJoria from NHRA. a look at some of the particulars in those markets. China “Chinese consumers practically worship prestigious brand names, and Jeep still carries a certain swagger in the People’s Republic of China,” wrote Mike Dunne, president of the Dunne & Co. consultancy, in Automotive News. Chrysler currently sells the Jeep Grand Cherokee, Wrangler, Com- pass and Patriot models in China. All are imported, which boosts the price considerably because of an import tax. The Compass was the best-selling model in 2011. In 2012, Chrysler added the Grand Cherokee Spring Special, Wrangler Arctic and a Wrangler special to China. Designed in the United States, the special was unveiled at the Beijing Auto Show in April. “We have a robust plan to keep expanding Jeep’s portfolio in China,” said a spokesperson for Jeep in China. That portfolio will likely soon include locally produced models. Chrysler owner Fiat SpA formed a joint venture with Guangzhou Automobile Group Co. in 2009. The joint venture built a plant in Changsha, located in central China’s Hunan province. The plant has a capacity of 500,000 units, according to Chrysler sources. Continued on page 82 #SEMAShow | TRUCKS, SUVS & OFF-ROAD AaLadin Cleaning Systems/Towtector/Steel Eagle.....36206 Ablaze Grilles Inc. .............................36155 Access Roll-up Cover by ACI .....................34091 Addictive Desert Designs .......................34233 Advantage Truck Accessories ....................33051 Aeroklas ....................................30059 All Sales Manufacturing Inc./AMI .................33031 American Expedition Vehicles ....................32179 American Truck Technology......................37123 AMP Research................................34101 Aplonex International Corp. ......................34092 ARB 4x4 Accessories ..........................30031 A.R.E. Accessories LLC .........................34111 Aries Automotive Inc............................35035 Ark Corp.....................................33254 Armadillo Liners ..............................34124 Asfir Technologies Ltd. .........................35091 ATC Truck Covers .............................38137 Auto Flex Air Ride Suspension....................38145 Automatic Cargo Light..........................38109 Backbone Industries Inc.........................36181 B.A.D. Wheels Inc..............................37184 Bajarack Adventure Equipment ...................37152 Baja Racing Adventures ........................38103 BAK Industries................................31123 B&W Trailer Hitches............................30107 BDS Suspension ..............................30192 BedRug Inc...................................33061 BEDSLIDE/TAKIT Inc............................31135 Bestop......................................34017 Better Built ..................................31049 Blue Ox .....................................31129 BMF Wheels .................................30205 Body Armor 4x4 ..............................30129 Bodyguard Truck Accessories ....................34188 BOLT Locks by STRATTEC.......................34198 Boondock Bumpers & Side Steps . . . . . . . . . . . . . . . . .38115 Bosal USA Inc.................................36149 Bubba Rope .................................35195 Bulldog Lighting-KC Hilites ......................37151 Bushwacker Inc. ..............................30017 California Association of 4 Wheel Drive Clubs ........36161 CALMINI Products Inc...........................34126 Camowraps ® Current as of October 15, 2012 .................................36189 Cargo Ease Inc................................36148 CargoGlide...................................32186 Cari-Mor Truck Bed Extension/Cargo Carrier.........36194 CARR.......................................34026 Carriage Works Inc.............................34076 CENTURY....................................34071 Cequent Performance Products...................30039 Changzhou Huajia Vehicle Industry Co. Ltd...........38127 Clamptite Tools ...............................35201 Cognito Motorsports Inc. ........................34195 COMEUP USA ................................37101 Convert-A-Ball Distributing ......................33021 C.R. Brophy Machine Works Inc. ..................33103 C.R. Laurence Co. Inc...........................33017 Cross Tread ..................................33123 Crown Automotive Sales Co. Inc...................35143 CURT Manufacturing LLC .......................30087 Custer Products Ltd. ...........................34104 Dana-Spicer .................................36171 Darby Industries Inc. ...........................35123 The Decal Factory .............................37097 Dee Zee Inc. .......................... 31037, 33043 Deeper Manufacturing Co. Ltd. ...................38181 Defender Spare Tire Locking Device ...............34186 DIMA .......................................37120 Direct Communications Inc. (DCi) .................33039 Doetsch Enterprises ...........................30142 DoMore Truck Co. LLC..........................34174 DU-HA Inc....................................35101 Dynatrac Products Co. Inc. ......................32209 E&G Classics.................................35149 Eashide-DongJiaYaYi Auto Accessories Co. Ltd. ......37122 Eaton Performance Products.....................34211 EGR Inc......................................30045 Elephant Stand ...............................36153 End of the Road Inc. ...........................34138 Endurance Truck Accessories ....................35207 Engel USA ...................................37148 ENGO Industries LLC...........................34182 Expert Auto Engineers..........................34102 Extang/Truxedo/UnderCover .....................31059 Extreme Max Products .........................36121 EZ Connector Inc. .............................36154 Fab Fours Inc./Black Steel.......................33175 Factor 55....................................38191 Fastway Trailer Products ........................33187 FirstTrax Snowplows ...........................36184 FOX........................................30179 Fuel-Tool ....................................36199 Full Throttle Suspension ................. 32147, 34126 FYRLYT Pty. Ltd................................37116 Genright Offroad LLC...........................38089 Go Industries Inc. .............................33089 Golden Knight Co. Ltd...........................33185 Golight Inc. ..................................32140 Go Rhino Products/Big Country Truck Accessories ....30053 GPI-Great Plains Industries Inc....................33147 Gt Lighting USA...............................37121 G2 Axle & Gear ...............................34045 Hangzhou Huatuo Optic Electric ..................36091 Hanson Offroad ...............................34126 Hi-Lift Jack Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32021 Continued on page 86 SEMA Show Daily 81
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2012 SEMA SHOW NEW PRODUCTS AWARD W
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The 2012 SEMA Show New Products Awa
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ahead, Mopar assures you with exper
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Thursday, November 1, 2012 | 11:30A
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RACING & PERFORMANCE Continued from
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Earthquake TNT Series Amplifiers, C
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The Ultimate Smartphone Android com
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Page 31 and 32: AMPLIFIERS • SPEAKERS • SUBWOOF
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Page 41 and 42: TEXT BLOCKING & TRACKING DEVICE FOR
Page 45 and 46: PRI to Host 2013 Hot Rodders of Tom
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Page 51 and 52: Charley Hutton Signs Autographs at
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Page 59 and 60: Meet Master Builder/Painter Rich Ev
Page 61 and 62: Tire Review Top Shop Winner Honored
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Page 65 and 66: BOOTH # 40052 Visit our booth and e
Page 67 and 68: TIA ON-LINE UNIVERSITY WHAT YOU DO
Page 69 and 70: Nitto Has Busy GTE/SEMA Week Planne
Page 73 and 74: DUB Live Flaunts Signature Style Wh
Page 75 and 76: Toyama Tyre Corp. Ltd. ............
Page 77 and 78: The 2012 Hot Rod Industry Alliance
Page 79: Join SEMA for the 2nd Annual Friday
Page 83 and 84: A HARD-LID COVER UP TO 40% LIGHTER
Page 87 and 88: Something Old. Something Purchased.
Page 89 and 90: Vehicle Dynamics Forum Explores Sim
Page 91 and 92: Making your future bright with LED
Page 93 and 94: The Shine Award Honoring Excellence
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Page 97 and 98: Laser Metrology: The New Wave By Mi
Page 99 and 100: TOOLS & EQUIPMENT Continued from pa
Page 101 and 102: UPS Delivers Enhanced Benefits to S
Page 103 and 104: SETTING THE PACE FOR HIGH PERFORMAN
Page 105 and 106: For more information or to register
Page 107 and 108: Say hello to our seller tools Stop
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