WD-40/SEMA Cares Foose ’53 F-100 and ’12 F-350 Revealed With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA Cares Foose ’53 Ford F-100 will next make stops at key West Coast auto shows and events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in Scottsdale, Arizona, January 13–20, 2013. SEMA <strong>Show</strong> attendees were wowed yesterday by the much-anticipated reveal of two Chip Foose WD-40/ SEMA Cares truck builds at the Association Center in the Las Vegas Convention Center Grand Lobby. The result of a special partnership between Foose, WD-40 and Source Interlink Media (SIM), the two vehicles—a ’53 Ford F-100 and a ’12 Ford F-350 Super Duty—are now destined to benefit a great charity cause. 6 SEMA <strong>Show</strong> <strong>Daily</strong> With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA Cares Foose ’53 Ford F-100 will next make stops at key West Coast auto shows and events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in Scottsdale, Arizona, January 13–20, 2013. All proceeds will benefit Childhelp and Victory Junction Camp children’s charities. Continued on page 8 Chevrolet Previews ’13 COPO Camaros; Final ’12 COPO Camaro Heads to Barrett-Jackson Stop by the Chevrolet booth #23743 to see the ’12 COPO Camaro. Chevrolet rolled out the last ’12 COPO Camaro today during the automaker’s press conference at the 2012 SEMA <strong>Show</strong>. Chevrolet will auction the Inferno Orange Metallic Camaro at the Barrett-Jackson Auction in January to benefit the American Heart Association. In addition to announcing the convertible’s upcoming future as a race car or collector vehicle, Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports also announced that, due to strong customer demand, Chevrolet will produce 69 COPO Camaros for 2013. “More than 3,000 hand-raisers expressed interest in buying a COPO after we introduced the car at the SEMA <strong>Show</strong> last year,” stated Campbell. “We Online Marketing Keynote: The Psychology of Search Heather Lutze, speaker, trainer, and consultant who wrote two books on search-engine optimization, kicked off the 2012 SEMA <strong>Show</strong> Online Marketing Conference (OMC) Monday morning. Lutze’s keynote was the first of 13 sessions powered by eBay Motors and SEMA’s Street Performance Council (SPC), which took place in the Las Vegas Hotel. OMC sessions show attendees how to improve search results, use content to generate more sales leads, add and optimize video, leverage analytics, and integrate the right social media. Lutze, the president of Findability Group Search Marketing, spoke on exploring ways to attract interested customers and how to persuade them to buy. Lutze pointed out that on the Internet, people only see what the search engines point to, and competition for top spots is fierce. She shared tangible steps online marketers can take to direct a successful online marketing campaign and the underlying strategy, tactics and tools to successfully market your business and get found online through a combo of strategies, such as SEO, PPC and social media. Her approach includes the “Findability Formula,” which breaks down the ways that search engines look for information and assigns a score based on your current web marketing structures and practices. The seminar was structured as an interactive workshop that helped attendees improve their Findability scores, using tools such as the Google Adwords keyword tool to check on the current popularity of likely keywords. Another tool, the Latent <strong>Sema</strong>ntic Indexing Tool, creates insight are excited to support these grassroots motorsports enthusiasts in their Stock Eliminator and Super Stock drag racing efforts.” COPO stands for Central Office Production Order and was Chevrolet’s special-order system used by dealers to build high-performance models in the ’60s. Chevrolet provided some aspects of the last ’12 COPO Camaro that are sure to entice bidders: It’s one of 69 COPO Camaro race cars built and car number 69 of the sequenced production matched to its engine; it’s one of only two convertibles built, the other being car number 68 (which has been set aside by Chevrolet and isn’t planned for public sale); and it’s one of 20 cars built with the 327 engine and 4.0L supercharger. At the Online Marketing Conference, Heather Lutze urged attendees to look at their company website with a fresh eye and showed how to make keywords searchable. into how search engines are thinking about a keyword phrase by generating a list of “related” terms to be thinking about when doing keyword research. The goal, according to Lutze, is to connect with potential customers who don’t search by brand, but by attribute. One way to do that is to avoid using labels, such as “services” or “home” as tab or headlines, and substitute words such as “truck parts” or other terms relevant to the business product line.
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