Show Daily - Sema

WD-40/SEMA Cares
Foose ’53 F-100 and
’12 F-350 Revealed
With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA
Cares Foose ’53 Ford F-100 will next make stops at key West Coast auto shows and
events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in
Scottsdale, Arizona, January 13–20, 2013.
SEMA Show attendees were wowed
yesterday by the much-anticipated
reveal of two Chip Foose WD-40/
SEMA Cares truck builds at the Association
Center in the Las Vegas Convention
Center Grand Lobby. The
result of a special partnership between
Foose, WD-40 and Source Interlink
Media (SIM), the two vehicles—a
’53 Ford F-100 and a ’12 Ford F-350
Super Duty—are now destined to benefit
a great charity cause.
6 SEMA Show Daily
With an updated drivetrain, suspension,
wheels, tires and paint, the
finished WD-40/SEMA Cares Foose
’53 Ford F-100 will next make stops at
key West Coast auto shows and events
before being auctioned for charity at
the Barrett-Jackson Collector Car Auction
in Scottsdale, Arizona, January
13–20, 2013. All proceeds will benefit
Childhelp and Victory Junction Camp
children’s charities.
Continued on page 8
Chevrolet Previews ’13 COPO
Camaros; Final ’12 COPO Camaro
Heads to Barrett-Jackson
Stop by the Chevrolet booth #23743 to see the ’12 COPO Camaro.
Chevrolet rolled out the last ’12
COPO Camaro today during the automaker’s
press conference at the 2012
SEMA Show. Chevrolet will auction
the Inferno Orange Metallic Camaro
at the Barrett-Jackson Auction in January
to benefit the American Heart
Association. In addition to announcing
the convertible’s upcoming future
as a race car or collector vehicle, Jim
Campbell, GM U.S. vice president of
Performance Vehicles and Motorsports
also announced that, due to strong customer
demand, Chevrolet will produce
69 COPO Camaros for 2013.
“More than 3,000 hand-raisers
expressed interest in buying a COPO
after we introduced the car at the SEMA
Show last year,” stated Campbell. “We
Online Marketing Keynote: The Psychology of Search
Heather Lutze, speaker, trainer, and
consultant who wrote two books on
search-engine optimization, kicked off
the 2012 SEMA Show Online Marketing
Conference (OMC) Monday
morning. Lutze’s keynote was the
first of 13 sessions powered by eBay
Motors and SEMA’s Street Performance
Council (SPC), which took
place in the Las Vegas Hotel.
OMC sessions show attendees how
to improve search results, use content
to generate more sales leads, add and
optimize video, leverage analytics, and
integrate the right social media. Lutze,
the president of Findability Group
Search Marketing, spoke on exploring
ways to attract interested customers
and how to persuade them to buy.
Lutze pointed out that on the Internet,
people only see what the search
engines point to, and competition for
top spots is fierce. She shared tangible
steps online marketers can take to
direct a successful online marketing
campaign and the underlying strategy,
tactics and tools to successfully market
your business and get found online
through a combo of strategies, such as
SEO, PPC and social media.
Her approach includes the “Findability
Formula,” which breaks down
the ways that search engines look for
information and assigns a score based
on your current web marketing structures
and practices. The seminar was
structured as an interactive workshop
that helped attendees improve their
Findability scores, using tools such
as the Google Adwords keyword tool
to check on the current popularity of
likely keywords.
Another tool, the Latent Semantic
Indexing Tool, creates insight
are excited to support these grassroots
motorsports enthusiasts in their Stock
Eliminator and Super Stock drag
racing efforts.”
COPO stands for Central Office
Production Order and was Chevrolet’s
special-order system used by dealers to
build high-performance models in the
’60s. Chevrolet provided some aspects
of the last ’12 COPO Camaro that are
sure to entice bidders: It’s one of 69
COPO Camaro race cars built and car
number 69 of the sequenced production
matched to its engine; it’s one of only
two convertibles built, the other being
car number 68 (which has been set aside
by Chevrolet and isn’t planned for public
sale); and it’s one of 20 cars built with
the 327 engine and 4.0L supercharger.
At the Online Marketing Conference, Heather Lutze urged attendees to look at their company
website with a fresh eye and showed how to make keywords searchable.
into how search engines are thinking
about a keyword phrase by
generating a list of “related” terms
to be thinking about when doing
keyword research.
The goal, according to Lutze, is
to connect with potential customers
who don’t search by brand, but by
attribute. One way to do that is to
avoid using labels, such as “services”
or “home” as tab or headlines, and
substitute words such as “truck parts”
or other terms relevant to the business
product line.