Show Daily - Sema

Get Up Close to the Action
in the “Overhaulin’” Studio
The “Overhaulin’” studio is located in the alcove at the front of the Trucks, SUVs & Off-Road Section in the South Hall of the Las Vegas
Convention Center.
Head out to the “Overhaulin’” Studio
at the 2012 SEMA Show to see
the car crafters from the “Overhaulin’”
team in action and learn their version
of the term “extreme makeover.” The
crew is filming a new episode using
products from SEMA Show exhibitors
as they remake a vehicle over the course
Meet Jimmy Shine and Defend Our
Industry From Unfair Laws and Regulations
Jimmy “Shine”
Falschlehner
Automotive media personality
Jimmy “Shine” Falschlehner will be
appearing at the SEMA Action Network
(SAN) booth (#61399, outside
Central Hall) throughout SEMA Show
week. Shine, himself a SAN member,
is well known for TV roles that have
included TLC’s “Hard Shine,” host of
SPEED Channel’s “Car Warriors” and
Discovery Channel’s coverage of the
SEMA Show. He is also a fabricator
at the legendary SO-CAL Speed Shop
and a lifetime member of the Bonneville
200-MPH Club.
46 SEMA Show Daily
of the SEMA Show week, culminating
in a surprise reveal.
With the return of “Overhaulin’,”
Foose and his talented team explore
engaging human stories and the strong
emotional connection between people
and their cars. The show’s restoration
projects feature deserving
On display during the Show will be
Shine’s ’34 Ford hot rod. Since 2001,
this iconic pickup has inspired countless
trends in the world of hot rodding.
In addition to meeting and greeting
attendees, Shine will be promoting the
SAN—a partnership between enthusiasts,
car clubs and members of the
aftermarket industry who have joined
forces to advance hobby-friendly legislation
and oppose unfair legislation in
the United States and Canada.
“With support from folks like Jimmy,
we hope to inform Show attendees
of the benefits of lending their voice
to the premier organization defending
vehicle enthusiasts’ rights,” said SAN
Director Colby Martin. “As he will tell
you, the active participation of SAN
members helps protect our automotive
passion for this generation and
future generations!” Get involved at
www.semasan.com.
individuals, and each recreated vehicle
becomes a life-changing surprise for its
unsuspecting owner.
The “Overhaulin’” studio is located
in the alcove at the front of the Trucks,
SUVs & Off-Road Section in the
South Hall of the Las Vegas Convention
Center.
International pinup model and a judge on
Oxygen’s TV show “Best Ink” Sabina Kelley
introduced MagnaFlow’s “Revolver” ’49
Chevrolet truck and guitar at the Magna-
Flow booth #23543 on the opening day of
the 2012 SEMA Show.
Chip Foose to
Sign Autographs
in Ideas Alive:
Featuring the
New Products
Showcase
Award-winning automotive designer
and TV personality Chip Foose will
be available to meet showgoers and
sign autographs in the Ideas Alive:
Featuring the New Products Showcase
area at the 2012 SEMA Show, Friday,
November 2, 2:30 p.m.–3:30 p.m.
Foose shared stories and inspired
attendees at the SEMA Show’s New
Products Awards, which were held
Tuesday, during the opening day of
the Show.
Check out the extensive list of celebrity
appearances at the 2012 SEMA
Show on p. 12 of this issue and online
at www.SEMAShow.com/celebrities,
which details when celebrities are available
and where they are located on the
Show floor.
MagnaFlow’s “Revolver” Answers the
Question: “What Does It Sound Like?”
MagnaFlow revealed “Revolver”—a
’49 Chevrolet truck that went from a
concept drawn on a napkin to reality—in
the company’s booth at the
Check out the Ideas Alive: Featuring the
New Products Showcase, located in the
upper level, east end of South Hall.
2012 SEMA Show. Sabina Kelley,
who is the official “Revolver” Girl,
was on hand to help debut the vehicle,
as well as the truck’s one-of-a-kind
counterpart, the “Revolver” Guitar.
Sabina Kelley is an international
pinup model and a judge on Oxygen’s
new TV show “Best Ink.”
“Revolver” is the result of a napkin
concept drawing by MagnaFlow’s
Senior Manager Richard Waitas, who
later delivered the drawing to designer
and MagnaFlow team member Chip
Foose. Built by the pros at CW Restorations,
“Revolver” is equipped with
eight rotating mufflers that provide a
clear example of the exhaust’s sound
changes without changes to the rest of
the vehicle. In addition to the sound,
the “Revolver” has a custom fabricated
bed, distinctly rounded fenders
and exhaust tips blended into
the taillights.