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The 2012 SEMA <strong>Show</strong> New<br />
Products Award Winners<br />
SEMA announced the winners of the New Products Awards on the opening day of the 2012 SEMA <strong>Show</strong>. Presented during<br />
the <strong>Show</strong>’s New Products Awards Breakfast, the awards spotlight innovative and cutting-edge automotive products either on<br />
the market or about to be introduced. Automotive designer Chip Foose, whose popular series “Overhaulin’” recently returned<br />
with an all-new season on Velocity, provided the keynote for the event.<br />
The awards are presented in 16 categories, and the judges’ criteria for selection included quality and craftsmanship, technical<br />
achievement, marketability and consumer appeal. More than 2,000 products were submitted for consideration this year.<br />
2012 New Products Award Winners<br />
Best New Collision, Repair and<br />
Refinish Product<br />
Winner: Matrix Wand 3-D Blueprinting System,<br />
Matrix Wand 3-D Blueprinting and<br />
Discovery System<br />
Runner Up: Goliath Carts,<br />
D1-A “Mobile Detailer” Detail Cart<br />
Runner Up: PRO-TECH-IT,<br />
PRO-TECH-IT Reusable Covers<br />
Best Engineered New Product<br />
Winner: Mastershift,<br />
Magnum Paddle and Sequential Type Shifter<br />
Runner Up: Detroit Speed,<br />
’64.5–’70 Mustang Aluma-Frame<br />
Runner Up: MSD Performance,<br />
MSD Atomic LS, EFI for LS Engines<br />
Best New Exterior Accessory Product<br />
Winner: Husky Liners, Husky 5th Wheel Tailgate<br />
with Backup Camera Mount<br />
Runner Up: Rampage Products LLC,<br />
Self-Contained Electric Mirror and Power Supply<br />
Runner Up: Hornblasters Inc.,<br />
HornBlasters Jackass 228VX<br />
Best New Interior Accessory Product<br />
Winner: Edge Products/Superchips, TrailDash<br />
Runner Up: Xtreme Outfitters,<br />
Cargo Assault Mount<br />
Runner Up: U-Ace Inc./Formosa Saint Jose Corp.,<br />
3D MAXDURA Floor Liner<br />
Best New Merchandising Display<br />
Winner: Extang/TruXedo/UnderCover,<br />
UnderCover Flex<br />
Runner Up: AMP Research, PowerStep POP<br />
Runner Up: Extang/Truxedo/UnderCover,<br />
UnderCover SwingCase<br />
Best New Mobile-Electronics Product<br />
Winner: INTRAPHEX,<br />
Smartphone Integration Device (S.I.D.)<br />
Runner Up: Auto-i (Canada) Corp.,<br />
Special OE Fit Camera for Commercial Van<br />
Runner Up: Brandmotion,<br />
Loftlite LED Interior Lighting Kit<br />
Best New Off-Road/<br />
4-Wheel Drive Product<br />
Winner: BedRug Inc.,<br />
BedRug and BedTred for Jeep<br />
Runner Up: Fuel-Tool,<br />
Fuel-Tool PT500 Fuel Transfer System<br />
Runner Up: Hi-Lift Jack Co.,<br />
Hi-Lift Off-Road Base<br />
Best New Packaging Design<br />
Winner: Edge Products/Superchips, TrailDash<br />
Runner Up: MSD Performance,<br />
MSD Atomic EFI, Master Kit Packaging<br />
Runner Up: Solution Finish Trim Restorer,<br />
Solution Finish, Rich Evans DIY Kit<br />
Best New Performance-Racing Product<br />
Winner: ATI Performance Products,<br />
ATI Cast Aluminum T-400 SuperCase<br />
Runner Up: Lingenfelter Performance<br />
Engineering, CTAP-001 Clutch and Throttle<br />
Activation Position Switch<br />
Runner Up: Zeitronix Inc., Ethanol Content<br />
Analyzer with Flow Through Sensor<br />
Best New Performance-Street Product<br />
Winner: COMP Performance Group,<br />
COMP Cams Four-Pattern Camshafts<br />
Runner Up: ProCharger,<br />
ProCharger i-1 Supercharger<br />
Runner Up: COMP Performance Group,<br />
Inglese Sidedraft EFI System<br />
Best New Powersports Product<br />
Winner: K&N Engineering Inc.,<br />
K&N Street Metal Intake System<br />
Runner Up: Warn Industries Inc.,<br />
Warn Vantage 3000-S Powersports Winch<br />
Runner Up: AMSOIL Inc.,<br />
AMSOIL Dominator Octane Boost<br />
Best New Street-Rod/Custom-Car<br />
Product<br />
Winner: MSD Performance, MSD Atomic LS,<br />
EFI for LS Engines<br />
Runner Up: Powertrain Control Solutions (PCS)<br />
Six-Speed Valve Body<br />
Runner Up: Circle Racing Wheels Inc.,<br />
Original Equipment Style Billet Wheel<br />
Best New Tire and Related Product<br />
Winner: Pirelli Tire North America,<br />
Pirelli Cinturato P7 All-Season<br />
Runner Up: Mickey Thompson Performance Tires<br />
& Wheels, ET Street Radial Pro<br />
Runner Up: Mickey Thompson Performance Tires<br />
& Wheels, Street Comp<br />
Best New Tools and Equipment Product<br />
Winner: Miller Electric Manufacturing Co.,<br />
Multimatic 200 TIG/MIG/Stick Welder<br />
Runner Up: Del City, Brake Line Wrench Kits<br />
Runner Up: Wray Products, The Stand Hand Plus<br />
Best New Van/Pickup/<br />
Sport-Utility Product<br />
Winner: CURT Manufacturing LLC,<br />
Easy Mount Electrical Brackets<br />
Runner Up: AnzoUSA, ’07 and up Chevrolet<br />
Silverado/GMC Sierra Five-Function LED<br />
Tailgate Spoiler<br />
Runner Up: Elephant Stand,<br />
Elephant Stand Swivel Hitch<br />
Best New Wheel and Related Product<br />
Winner: Hotchkis Sport Suspension,<br />
Hotchkis Performance Wheels Model–H Sport<br />
Runner Up: Concept One/Klutch Wheels,<br />
Concept One Executive CSL5.5<br />
Runner Up: Enkei Wheels, COMPE<br />
Best New Performance-Racing Product<br />
Winner: ATI Performance Products ATI<br />
Cast Aluminum T-400 SuperCase<br />
Best Engineered New Product Winner:<br />
Mastershift Magnum Paddle and Sequential<br />
Type Shifter<br />
Best New Powersports Product Runner-Up:<br />
Warn Industries Inc., Warn Vantage 3000-S<br />
Powersports Winch<br />
Best New Wheel and Related Product Winner:<br />
Hotchkis Sport Suspension, Hotchkis<br />
Performance Wheels Model–H Sport<br />
RACING & PERFORMANCE<br />
Current as of October 15, 2012<br />
A&T Clutch Components Supply..............36242<br />
A-Belt-Lin Industrial & Trading Co. Ltd. ........21224<br />
ACC Performance Products .................23322<br />
AccuAir Suspension.......................21355<br />
ACE Fuel Systems/ASNU ...................22721<br />
Ace Manufacturing & Parts Co. ..............20765<br />
Acme Manufacturing Co. ...................23431<br />
ADDCO Industries Inc. .....................23937<br />
Adomani Electric .........................34225<br />
Advance Adapters ........................22629<br />
Advanced Clutch Technology Inc. (ACT) ........21249<br />
AEM Electronics..........................24313<br />
AEM Induction Systems ....................23053<br />
AERA Engine Builders Association ............25225<br />
Aeromotive Inc. ..........................23229<br />
aFe Power..............................21301<br />
AG Suspension ..........................24618<br />
Ahwooga.com ...........................21223<br />
Ain Tec Industrial Co. Ltd. ..................25124<br />
AIRAID Filter Co...........................24743<br />
Air Flow Research . . . . . . . . . . . . . . . . . . . . . . . .20733<br />
Air Lift Co. ..............................23233<br />
Akrapovic ..............................25149<br />
ALIENTECH SRL ..........................20539<br />
America Parts USA........................25221<br />
American Racing Headers ..................21409<br />
AMSOIL Inc..............................24661<br />
ANSA..................................22321<br />
AnzoUSA ...............................20333<br />
AR21 ..................................37229<br />
ARP Inc.................................22549<br />
Atech Motorsports ........................24529<br />
ATI Performance Products ..................20577<br />
ATS Diesel Performance ...................23025<br />
ATS USA ...............................31241<br />
A2Z Racer Gear ..........................21563<br />
Auburn Gear Inc. .........................22621<br />
Aurora Bearing Co.........................20557<br />
AutoGuide.com ..........................25075<br />
Auto Meter..............................22931<br />
Automotive Centre of Excellence (ACE) ........31237<br />
Automotive Research Center of Auto Club<br />
of Southern California....................33242<br />
Auto-Physics . . . . . . . . . . . . . . . . . . . . . . . . . . . .23022<br />
Badger Air-Brush Co. ......................24113<br />
Baja Designs Inc..........................23333<br />
B&M Racing & Performance/Flowmaster/Hurst . .22343<br />
Barrett-Jackson Auction Co. LLC . . . . . . . . . . . . .21443<br />
BASF-The Chemical Co.....................21455<br />
BBK Performance Inc. .....................24515<br />
BC Racing ..............................21625<br />
BD Diesel Performance ....................20569<br />
Better Life Technology LLC .................21205<br />
Billy Boat Performance ....................23024<br />
Bilstein Shock Absorbers ...................23361<br />
BluePrint Engines ........................24713<br />
BorgWarner Turbo Systems .................21635<br />
Borla Performance Industries................23667<br />
Brad Penn Lubricants .....................33244<br />
Braille Battery ...........................24419<br />
The Brake Man Inc. .......................22832<br />
BrakeQuip ..............................21228<br />
Brembo North America Inc. .................23561<br />
Buddy Bar Casting........................23316<br />
Bully Dog Technologies ....................21361<br />
Burns Stainless LLC.......................20048<br />
C&R Racing Inc...........................25263<br />
Caddyshack Golf Cars .....................24931<br />
Camco Auto Sangyo Co. Ltd. ................20729<br />
C&R Racing Inc...........................25263<br />
Canton Racing Products....................24519<br />
Caravan Global ..........................23329<br />
Car Mate USA/RAZO ......................20627<br />
Carroll Shelby Engine Co./DenBeste Motorsports. .21557<br />
CarTech/SA Design .......................22534<br />
Centerforce Clutches .....................24137<br />
CFR Performance.........................20004<br />
Championship Auto <strong>Show</strong>s Inc. ..............23337<br />
Champion Oil............................20062<br />
Changzhou Yu Chen International Trade Co. Ltd. .35235<br />
Chih Yu Enterprise Co. Ltd...................21725<br />
Cipher Auto .............................32223<br />
Cixi SALENT Rubber and Plastic Science<br />
& Technology Co. Ltd.....................20773<br />
Classic Design Concepts ...................21335<br />
CleanTools Inc............................23413<br />
CML USA ...............................20542<br />
CNRacing Performance Products Co. Ltd........34273<br />
Cometic Gasket Inc........................20346<br />
COMP Performance Group ............22613, 22713<br />
CORSA Performance Exhausts ...............24223<br />
Covercraft Industries Inc....................23343<br />
Continued on page 19<br />
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