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SEMA Mustang Build<br />
Powered by Women Unveiled<br />
The SEMA Mustang Build Powered<br />
by Women, better known as “High<br />
Gear,” made its debut on the opening<br />
day of the 2012 SEMA <strong>Show</strong>. The<br />
vehicle can be viewed in the Ford booth<br />
#22200 until <strong>Show</strong> close on Friday.<br />
The ’13 Mustang GT made national<br />
headlines during the summer when<br />
more than 40 women volunteered their<br />
time and expertise to customize the<br />
vehicle in less than two months.<br />
The vehicle will now be auctioned<br />
to raise funds for the SEMA Memorial<br />
Scholarship Fund. Details about the<br />
auction are available at www.sema.org/<br />
Wednesday, October 31, 2012<br />
8:00 a.m.–8:50 a.m. HRE Performance Wheels: Breakfast–World Debut of New HRE<br />
Wheel Line & Supercar Unveiling (Booth 22359)<br />
9:00 a.m.–9:20 a.m. Classic Design Concepts: Reshaping Low-Volume Vehicle<br />
Manufacturing (Booth 21335)<br />
9:30 a.m.–9:50 a.m. GoPro: GoPro New Product Announcement (Booth 20353)<br />
10:00 a.m.–10:20 a.m. CU-ICAR: CU-ICAR Deep Orange 3: The Next Big Thing<br />
(Grand Lobby, Vehicle Technology Center)<br />
10:30 a.m.–10:50 a.m. Sherwin-Williams Automotive Finishes: Ray Evernham–<br />
Special Project Unveiling (Booth 10831)<br />
11:00 a.m.–11:20 a.m. TIA: Tire Industry Association Press Conference (Media Center)<br />
Source Interlink Media: Check Presentation to Carroll Shelby<br />
Foundation from SIM (Booth 12971)<br />
11:30 a.m.–11:50 a.m. Mobileye Inc.: Independent Lab Tests Confirm Effectiveness of<br />
Mobileye 560 Collision Avoidance System (Media Center)<br />
12:00 p.m.–12:50 p.m. Text2Cars: Lunch Press Conference—<br />
Plug & Go Control for your GM Vehicle (Media Center)<br />
1:00 p.m.–10:20 p.m. Chicago Pneumatic Tool Co. (Media Center)<br />
1:30 p.m.–1:50 p.m. Formula Drift: Formula Drift 2012-2013 Press Conference (Media Center)<br />
2:00 p.m.–2:20 p.m. MSD Performance: MSD Announces Wired Less EFI for LS Engines (Booth 23127)<br />
2:30 p.m.–2:50 p.m. ODYSSEY Battery by EnerSys: ODYSSEY Battery by EnerSys Unveils<br />
New Product Line (Booth 24967)<br />
3:00 p.m.–3:20 p.m. LINE-X Spray-on Truck Bedliners: LINE-X & West Coast Customs<br />
Debut 20th Anniversary Edition Vehicle (Booth 34135)<br />
3:30 p.m.–3:50 p.m. Holman & Moody: Holman & Moody 50th Anniversary Mustang<br />
(Front of LVCC, Ford Out Front Area)<br />
4:00 p.m.–4:20 p.m. Texas Auto Media Association: Sixth Annual Readers Choice Awards<br />
(Media Center)<br />
ASA Automotive Systems: Mobile Applications: The Future for Tire<br />
Dealers (Booth 40003)<br />
4:30 p.m.–4:50 p.m. R.O. Writer/Progressive Automotive Systems: R.O. Writer Shop<br />
Management Software Announces Enhancements (Media Center)<br />
5:00 p.m.–5:50 p.m. Kooks Custom Headers Inc.: Cocktails Press Conference—<br />
Kooks Releases a High Flow EPA Legal Race Cat! (Booth 21647)<br />
2 SEMA <strong>Show</strong> <strong>Daily</strong><br />
auctions. The SEMA Businesswomen’s<br />
Network (SBN) launched the project<br />
to showcase the talented women of<br />
the automotive industry. With SEMA<br />
and Ford Motor Co. teaming up for<br />
the build, an additional 40-plus SEMA<br />
Information on the ’13 Mustang GT can be found on www.SEMA.org/SEMAMustangBuild<br />
or by contacting Bryan Harrison at BryanH@sema.org or 909-978-6691.<br />
member companies donated products<br />
and services, which include custom<br />
paint, customized wheels, a custom<br />
leather interior, a high-performance<br />
suspension and a new supercharger.<br />
Source Interlink Media was an active<br />
partner in the build, and hosted much<br />
of the build at its headquarters in El<br />
Segundo, California.<br />
The Official SEMA <strong>Show</strong><br />
Press Conference Schedule<br />
Schedule current as of October 23, 2012, and is subject to change.<br />
Toyota Dream Build Winner<br />
Kyle Busch (center) and his “Rowdy Edition” Toyota Camry were named the winners of the<br />
Toyota Dream Build Challenge at a media event yesterday emceed by roving auto racing<br />
analyst Rutledge Wood (right) here at the SEMA <strong>Show</strong>. In the Challenge, four teams, fronted<br />
by world-class drivers and gearheads, faced off to create customized versions of chosen<br />
Toyota vehicles. From October 20–29, fans logged into the Challenge’s website to vote for<br />
their favorite team while registering to win a grand prize featuring an exclusive race experience<br />
at a NASCAR or NHRA event. Busch’s charity foundation garnered a $50,000 donation<br />
from Toyota. Runners-up won donations of $25,000, $15,000 and $10,000, respectively, for<br />
their favored charities.<br />
SEMA <strong>Show</strong> <strong>Daily</strong> Update<br />
Tuesday, October 30, 2012<br />
Fuel-Tool, LLC, Booth #36199<br />
Fuel-Tool announces the PT500, Fuel Transfer System. Once installed in the bed of your<br />
truck, the PT500 accesses fuel from your pickup’s gas tank then transfers it to any gas<br />
powered equipment. Whatever the need—recreational, commercial, farm, marine, municipal,<br />
residential and wherever you are—you will have the convenience of fresh filtered gas safely<br />
available whenever you need it.<br />
Beanco Technology LLC, Booth #37195<br />
Beanco Technology is launching Mobile Home, the patent-pending ultimate iPhone companion<br />
for the car. Mobile Home connects your car’s existing hands-free system and Apple’s Siri<br />
virtual assistant. Unlike current Bluetooth hands-free kits, Mobile Home allows drivers to<br />
command Siri through the in-car microphone and hear his or her response through the car’s<br />
speakers. It’s like driving with Siri in the passenger seat. Keyless start allows drivers to keep<br />
keys in their pocket while Mobile Home allows drivers to keep the iPhone in their pocket.<br />
Hyundai Motor America, Booth #24387<br />
Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai introduced a special-edition<br />
RE:MIX production Veloster to the enthusiast crowd at this year’s SEMA <strong>Show</strong>. The specialedition<br />
production Veloster features an aggressive sporty exterior appearance with a unique<br />
body kit and gunmetal-finish alloy wheels, while the interior is enhanced with a premium<br />
audio system. Truly a “re-mix,” this Veloster is a cool blend of exclusive features and options<br />
that create a distinctive lifestyle offering from Hyundai.<br />
Campbell Hausfeld, Booth #10218<br />
Campbell Hausfeld President Terry Atwater presented the company’s new approach to<br />
delivering high-performing air and power equipment to the automotive market. Programs<br />
unveiled included a comprehensive CH Commercial compressor lineup with 25 models across<br />
a Shop Air Series, Tire and Lube Series, Paint and Body Series and Service Truck Series; its<br />
first-ever rotary screw air compressor; a new plasma cutter; and a preview of 22 new air tools<br />
to be available in Q1 2013.<br />
3M Automotive Aftermarket, Booth #12227<br />
3M Automotive Aftermarket introduces 3M Trizact 5000 Sanding Discs and Hand Sheets<br />
that can help reduce the amount of labor devoted to paint finishing, which will change the<br />
process for paint repair. Available in 3-, 5-, and 6-in. sizes, the 5,000-grit damp-sanding disc<br />
leaves a sanding pattern so refined that the paint is reflective. It is possible to skip the step<br />
of compounding altogether in many cases. The 3M Trizact 5000 is engineered to be used in<br />
body shops on fresh paint and can be used to match texture without leveling. Older paint can<br />
be improved by using 3M Trizact 5000 discs to eliminate swirls, scratches and oxidation.<br />
Hannibal Industries Inc., Booth #10185<br />
Hannibal Industries is showing its custom OEM truck stacks and motorcycle exhaust tube at<br />
the 2012 SEMA <strong>Show</strong> for the first time. The company will premiere its ability to customize<br />
exhaust tubing that is flash controlled, cut-to-length with chamfered ends and a bright finish<br />
for the automotive industry. Ranging in size from 3.25 to 5 in., the floor samples shown are<br />
both raw and fabricated material which is cut, chamfered, deburred, cold rolled and plated.