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For more information or to register,<br />

visit www.SEMA<strong>Show</strong>.com/education<br />

*Schedule as of October 15, 2012<br />

** Seminars free unless noted otherwise<br />

Wednesday, October 31<br />

7:15 a.m.–9:00 a.m.<br />

ARMO General Membership Meeting, LVH, Pavilion 1<br />

7:30 a.m.–9:00 a.m.<br />

NHRA Event, LVH, Ballroom A–B<br />

8:00 a.m.–12:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Hazardous Materials, Personal Safety<br />

and Refinish Safety, LVCC, N240<br />

AUTO DEALER ACCESSORY CONFERENCE and SHOW TOUR<br />

9:00 a.m.–11:45 a.m.<br />

[$ Paid Program]; pre-registration required,<br />

LVCC, N242<br />

www.SEMA<strong>Show</strong>.com/auto-dealer<br />

� ��Coffee and Registration<br />

� ��Opening Panel<br />

� ��Roundtable Discussions<br />

9:30 a.m.–10:30 a.m.<br />

- How NOT to Be a <strong>Show</strong>room for Amazon—Powered<br />

by Manufacturers’ Rep Council (MRC), LVCC, N258<br />

- Modernize Electronics in Hot Rods, Classics and<br />

Musclecars, LVCC, N257<br />

- Mobile Marketing Part 1: Driving Sales, Engagement<br />

and Loyalty Through Mobile Devices—Powered by eBay<br />

Motors and Street Performance Council (SPC), LVCC, N254<br />

- Powersports Online Sales: Profit From Internet Sales Even<br />

If You Don’t Sell Through Your Website, LVCC, N252<br />

10:00 a.m.–10:30 a.m.<br />

PRODUCT TRAINING—Instant AutoSite.com: How to Use<br />

Phone Call Tracking to Improve Pay-per-Click Marketing<br />

ROI, LVCC, N259<br />

10:00 a.m.–11:30 a.m.<br />

TPMS AT 10—TPMS Troubleshooting, LVCC, S232<br />

������������������The Facts on Wide Singles,<br />

LVCC, S231<br />

10:30 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Magnaflow Exhaust Products:<br />

New Exhaust Technologies, Including the NEW Clean<br />

Diesel, LVCC, N261<br />

10:30 a.m.–11:45 a.m.<br />

- Opportunities and Challenges in the Automotive App<br />

Space, Grand Lobby, Vehicle Technology Center<br />

11:00 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Net Driven: Internet Marketing for<br />

the Automotive Industry, LVCC, N259<br />

11:00 a.m.–12:00 p.m.<br />

- Solving Personnel Issues: When Tweeting and Texting<br />

Replace <strong>Show</strong>ing and Selling, LVCC, N253<br />

- Selling Like a Pro—Powered by Wheel & Tire Council<br />

(WTC), LVCC, N258<br />

- Mobile Marketing Part 2: Driving Sales, Engagement<br />

and Loyalty Through Mobile Devices—Powered by eBay<br />

Motors and Street Performance Council (SPC), LVCC, N254<br />

- 5 Steps to Profit From Custom Bike <strong>Show</strong>s, LVCC, N252<br />

12:00 p.m.–12:30 p.m.<br />

PRODUCT TRAINING—Fuel-Tool PT500 Fuel Transfer<br />

System and MC100 Fuel Sharing System, LVCC, N259<br />

12:00 p.m.–1:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

�� ��������������������������������������<br />

Anthony Levandowski, Google.<br />

FREE Session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

12:30 p.m.–1:30 p.m.<br />

PRODUCT TRAINING—Product Training: Electronic<br />

Overdrive Transmission Controls, Shifters and<br />

Accessories, LVCC, N261<br />

Schedule at-a-Glance<br />

12:30 p.m.–2:30 p.m.<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� ����Paint Shop Throughput: A Quick Changeover<br />

Approach, LVCC, N231<br />

�� ����Marketing to Consumers: Supporting Customer<br />

Pay Sales Efforts, LVCC, N235<br />

�� �����Understanding Design-Based Repairs,<br />

LVCC, N239<br />

1:00 p.m.–1:30 p.m.<br />

PRODUCT TRAINING—EASE Simulation: VehicleMRI<br />

– Virtual Diagnostic Assistant for Shops and Fleets;<br />

LVCC, N259<br />

1:00 p.m.–2:00 p.m.<br />

- Business Financials and the Profit Secrets They Hold,<br />

LVCC, N253<br />

- Get Started and Grow Sales With the SEMA Data<br />

Co-op!—Powered by SEMA Business Technology<br />

Committee (BTC), LVCC, N252<br />

- Pay-Per-Click Strategies: Attract More Customers<br />

to Your Site—Powered by eBay Motors, LVCC, N254<br />

- Where the Money Is: The Next Generation of Powersports<br />

Enthusiasts Are Here Now, LVCC, N257<br />

1:00 p.m.–3:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

��Vehicle Connectivity Forum<br />

FREE Session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

1:00 p.m.–5:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Plastic and Composite Repair, LVCC, N240<br />

1:30 p.m.–2:00 p.m.<br />

PRODUCT TRAINING—Carlisle Transportation Products:<br />

Powersports Tires for ATV–UTV Applications, Compounds<br />

and Tread Selection, LVCC, N261<br />

2:00 p.m.–2:30 p.m.<br />

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension<br />

Setup. How to Maximize Your Suspension for Street<br />

and Track Use; LVCC, N259<br />

2:00 p.m.–3:30 p.m.<br />

TIRES AT 2—How to Keep Your Tire Business From<br />

Going Flat in the Next 10 Years, LVCC, S232<br />

2:30 p.m.–3:00 p.m.<br />

PRODUCT TRAINING—Headlight Restoration Demo by<br />

HeadlightRenewDoctor.com; LVCC, N261<br />

3:00 p.m.–4:00 p.m.<br />

- The Latest Tools, Tips and Tricks to Counter Counterfeits<br />

and Knock-Offs—Powered by HRIA, MPMC and<br />

SPC, LVCC, N253<br />

- Digital Assets: Selling More by <strong>Show</strong>ing More With<br />

Imaging Best Practices—Powered by SEMA Business<br />

Technology Committee (BTC), LVCC, N252<br />

- Adding Luxury Features to Upgrade Vehicle Enjoyment—<br />

Powered by Professional Restylers Organization (PRO),<br />

LVCC, N257<br />

- Getting to Know Your Customers: Using Online Forums<br />

and Blogs to Increase Sales—Powered by eBay Motors,<br />

LVCC, N254<br />

3:00 p.m.–5:00 p.m.<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� �����Going Green Doesn’t Have to Be Expensive,<br />

LVCC, N239<br />

�� �����Dedicated vs. Universal Fixtures: The Pros and<br />

Cons, LVCC, N231<br />

�� �����Lean Flow Concepts: Improve Your Hours<br />

Completed Per Day, LVCC, N235<br />

3:30 p.m.–4:00 p.m.<br />

PRODUCT TRAINING—Soft-Sanders by Style-Line Corp.:<br />

How to Make Soft-Sanders Do for You What No Other<br />

Sander Can Do; LVCC, N261<br />

3:30 p.m.–5:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

�� Connected-Vehicle Technology Workshop<br />

FREE Session. LVCC, Grand Lobby,<br />

Vehicle Technology Center<br />

5:00 p.m.–7:00 p.m.<br />

SPC Reception, LVH, Pavilion 6<br />

5:15 p.m.–8:30 p.m.<br />

HRIA Industry Awards Reception, LVH, Ballroom A–B<br />

5:30 p.m.–7:30 p.m.<br />

LTAA Industry Awards Reception, Renaissance, BR II–III<br />

Thursday, November 1<br />

7:15 a.m.–9:00 a.m.<br />

�������������������������������<br />

����������������LVH, Paradise Event Center<br />

7:30 a.m.–9:00 a.m.<br />

PRO General Membership Meeting, LVCC, N232<br />

8:00 a.m.–12:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Steering and Suspension Damage Analysis,<br />

LVCC, N240<br />

9:30 a.m.–11:30 a.m.<br />

- Product Development Opportunities: Family of Special<br />

Operation Vehicles, LVCC, N253<br />

10:00 a.m.–10:30 a.m.<br />

PRODUCT TRAINING—Hypertherm Inc: Plasma-Cutting<br />

Systems: Automotive Applications, LVCC, N259<br />

10:00 a.m.–11:30 a.m.<br />

VEHICLE TECHNOLOGY<br />

�� How Advanced Coatings and Emerging Lubricant<br />

Technology Work Together to Improve Engine Per-<br />

��������� FREE session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

10:00 a.m.–12:00 p.m.<br />

ARMO Roundtable: I Hired Him, I Trained Him,<br />

He Left Me, LVCC, N255<br />

10:30 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Magnaflow Exhaust Products:<br />

New Exhaust Technologies Including the NEW Clean<br />

Diesel, LVCC, N261<br />

11:00 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension<br />

Set-Up. How to Maximize Your Suspension for Street<br />

and Track Use; LVCC, N259<br />

11:00 a.m.–12:00 p.m.<br />

- Declare Your “Data Independence” With the SEMA Data<br />

Co-op—Powered by SEMA Business Technology<br />

Committee (BTC), LVCC, N252<br />

- Drive Sales Now: How to Get the Most Bang for Your<br />

Marketing Buck—Powered by Hot Rod Restoration<br />

Industry Alliance (HRIA), LVCC, N258<br />

- E-mail Tips That Will Help Drive Your Content Strategy—<br />

Powered by eBay Motors, LVCC, N254<br />

- How Mobile Apps Are Changing Your Business Now<br />

and Forever, LVCC, N257<br />

11:30 a.m.–5:00 p.m.<br />

����������������������������������������������������<br />

LVCC N101–N103<br />

12:00 p.m.–12:30 p.m.<br />

PRODUCT TRAINING—Synapse Engineering Inc.<br />

Blow-Off and Diverter Valve Matching for Turbo<br />

Customers, LVCC, N259<br />

12:00 p.m.–1:00 p.m.<br />

Tire Industry Luncheon, Renaissance, Summit<br />

12:30 p.m.–2:30 p.m:<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� �����Maximize Your Web Presence, LVCC, N231<br />

�� �����Make More Money WITHOUT Spending<br />

an Arm and a Leg!, LVCC, N235<br />

#SEMA<strong>Show</strong> |<br />

Continued on page 106<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 105

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