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How to Optimize YouTube<br />
Videos for Search Engines<br />
By Joe Dysart<br />
While search-engine optimization on YouTube often comes off as modernday<br />
mysticism best reserved for the high priests of the digerati, it’s actually fairly<br />
straightforward if you know what you’re doing. Essentially, you’ll be able to ensure<br />
that your YouTube videos pop up higher in search-engine returns if you follow the<br />
guidelines below, as recommended by Bobbi Dempsey, author of the Marketing<br />
Sherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube<br />
Content” (www.sherpastore.com/30MinuteMarketerYouTube.html).<br />
Get Comfortable With the Terrain: If you’ve never uploaded a video to You-<br />
Tube before, you’re in luck. YouTube offers a Creators’ Corner (www.youtube.<br />
com/t/creators_corner) that is designed to bring the novice quickly up to speed.<br />
You’ll learn how to set up an account (www.youtube.com/t/about_essentials) and<br />
inspiration on how to shoot your first video. You’ll also find editing tools, which<br />
will help you polish the raw video footage you shoot. Plus, Creators’ Corner has a<br />
free users’ forum where you can get advice from seasoned YouTube veterans.<br />
Embed Keywords in Every Facet of Your Video: Once you’ve created your<br />
video, you’ll want to seed it with keywords that intimately describe its content so<br />
that it will be easy to find for the search engines, which look for keywords describing<br />
YouTube videos in a number of ways. Most experienced YouTubers realize that<br />
the title of a video should include a keyword(s) that vividly describes the video. But<br />
search engines also respond very favorably to keywords that are embedded in the<br />
video description as well as keywords that are in the actual file name of your video.<br />
Get Help From a Keyword Research Tool: You can discover some of the best<br />
keywords for your video by using keyword research tools, such as Wordtracker<br />
(www.wordtracker.com) and Keyword Discovery (www.keyworddiscovery.com).<br />
By inputting a general theme in these tools, you’ll be able to identify popular terms<br />
associated with the theme, highly competitive terms and related synonyms. The<br />
keywords you glean from these tools will serve as an excellent baseline in your ongoing<br />
quest for the best keywords for your videos.<br />
InstantAutoSite.com Hosts Technical<br />
Training Event Wednesday<br />
InstantAutoSite.com, the first auto repair website of its kind, has been engineering<br />
results-oriented website solutions for auto repair professionals since 2008. The<br />
company’s experienced search-engine specialists and development staff help their<br />
clients to achieve online success in their local market with a unique suite of features.<br />
These include e-mail campaigns, blog writing, social network management, local<br />
optimization, online review promotion and pay-per-click management.<br />
Speaker Jeremy Glassco will be on hand to share a step-by-step formula for online<br />
success that won’t cost the local business owner an arm and a leg. During this SEMA<br />
<strong>Show</strong> technical training event, all attendees will receive a chance to submit their<br />
inquiry to receive a free copy of the exact steps to follow to replicate InstantAutoSite’s<br />
success and become #1 online in their local market. The training will give<br />
attendees all they need to know with simple step-by-step instructions to launch their<br />
own Google Adwords pay-per-click campaign to get their phone ringing!<br />
InstantAutoSite.com can be found at booth #10152 in the Tools & Equipment<br />
section during the SEMA <strong>Show</strong>.<br />
TECHNICAL TRAINING EVENT<br />
Title: How to Use Phone Call Tracking to Improve Pay-Per-Click<br />
Marketing ROI<br />
Date: Wednesday, October 31<br />
Time: 10:00 a.m.–10:30 a.m.<br />
Location: N259<br />
Outline: 1. How to create a properly linked Google Adwords account<br />
2. Why to create multiple campaigns by product category<br />
3. Learn the importance of dividing campaigns into ad groups<br />
4. Discover a successful landing page, call to action and promotion<br />
code tips<br />
5. How to correctly use dynamic phone-call tracking software on<br />
your website<br />
104 SEMA <strong>Show</strong> <strong>Daily</strong><br />
Avoid Keyword “Stuffing”: Search engines penalize YouTubers who “stuff” an<br />
onslaught of keywords into video title names, video file names and the like. Rule<br />
of thumb: If a title or description you come up with sounds awkward or unintelligible,<br />
you could be penalized by the search engines. If in doubt, trash it.<br />
Be Specific With Keywords: Generally, the more specific you can be with keywords,<br />
the more viewers you’ll have for your video. Be sure to include the word<br />
“video” at the end of every title, file name and other descriptions. The reason: Web<br />
users generally use the word “video” in their search phrases for video content.<br />
Centralize All of Your Videos for Easy Viewing: You can create a free “channel”<br />
for your videos on YouTube so that visitors will have a central location to find<br />
and view all of them. For a detailed video tutorial on how to put together a channel,<br />
check out www.youtube.com/watch?v=kORJgR6jp9c.<br />
Embed Webpages Featuring Videos With Keywords: YouTube offers a free<br />
video player that you can insert into your company webpage. Visitors can click on<br />
the player to view your videos right from your website. Be sure to seed a webpage<br />
sporting this kind of player with keywords that are also a part of your video titles,<br />
video file names and the like. (For more on inserting a YouTube player onto your<br />
webpage, check out: www.youtube.com/youtubeonyoursite).<br />
Limit Videos to Three Minutes or Less: Web video viewers tend to gobble up<br />
their content in short bursts, so avoid lengthy videos. Essentially, a visitor is much<br />
more likely to view five three-minute videos than one 15-minute video.<br />
Take Advantage of Free Analytics: You can learn how well your videos are being<br />
received—and refine your keyword and video choices—by using YouTube’s free<br />
Insight Analytics. Insight is a service that offers you a heat map of where your video<br />
views are coming from. It shows you how people are discovering your videos by<br />
revealing the search terms they used. Plus, you’ll be able to discern the audience’s<br />
age and gender, observe how many times viewers rate or comment on your videos.<br />
You’ll also be able to see how viewers found your video—whether by searching<br />
on YouTube or Google, browsing under “Related Videos” via a link to the video<br />
from your own marketing campaign or from another website. And you’ll be able<br />
to tell if viewers are watching your video directly on the YouTube or the YouTube<br />
player you installed on your site.<br />
Still another metric that Insight offers is the ability to identify the search queries<br />
COLLISION, REPAIR & REFINISH<br />
Continued from page 51<br />
Current as of October 15, 2012<br />
Lancer Insurance Co.. ............... 10870<br />
LDPI Inc. . ........................ 11221<br />
LKQ Corp. ........................ 11009<br />
Martech Services Co.. ............... 11133<br />
Martin Senour Paints/NAPA . .......... 10631<br />
Martin Tools. ...................... 10773<br />
Matrix Wand 3-D<br />
Blueprinting System . .............. 10777<br />
MAXIMA. ......................... 10673<br />
Mercantile Development Inc. (MDI) ..... 10943<br />
M.G. Distributor Inc.. ................ 11060<br />
Miracle System . ................... 37239<br />
Mirka Abrasives Inc.. ................ 11075<br />
MIXPLAST . ....................... 10972<br />
Mobile Solutions . .................. 10816<br />
Mobile Spray Technology (MST) ........ 10729<br />
Mo-Clamp/Pull-It Corp. .............. 11212<br />
Motor Guard ...................... 11167<br />
National Auto Body Council . .......... 32267<br />
Nordson Corp. . .................... 11209<br />
Nova Verta USA . ................... 11219<br />
1-800-Radiator & A/C . .............. 10873<br />
Parker Ionics . ..................... 11232<br />
Performance Radiator . .............. 10967<br />
Permanon USA. .................... 10939<br />
Permatex, an ITW Company. .......... 61117<br />
The Powder Coating Institute. ......... 32234<br />
Porter-Ferguson. ................... 11378<br />
Presta Products .................... 11139<br />
PREVAL . ......................... 10961<br />
Prona Air Tool Manufacturing Ltd. ...... 11342<br />
Pro Spot International Inc. . ........... 10621<br />
PRO-TECH-IT ...................... 10950<br />
Pro-TeK Spray Equipment LLC ......... 10745<br />
QMT1000 Advanced Metal Tester ...... 10786<br />
Quick Cut Sanders/<br />
All American Tool Corp.. ............ 11279<br />
Rasco Industries Inc. . ............... 11126<br />
Refinishing Supplies Export Inc.. ....... 10971<br />
Reflexxion Automotive Products LLC .... 10824<br />
Reliable Automotive Equipment Inc.. .... 11271<br />
Reliant Finishing Systems . ........... 11380<br />
Continued on page 106<br />
RTi-Reading Technologies Inc. ......... 11266<br />
SAE Devices Inc. ..............11129, 11228<br />
Safety Regulation Strategies Inc. ....... 10844<br />
Sartorius ......................... 11320<br />
SATA Spray Equipment .............. 10609<br />
SCA Professional Hygiene ............ 11029<br />
Seymour of Sycamore ............... 10808<br />
Shanghai Herma Industrial<br />
Coating Co. Ltd. .................. 35241<br />
Sherwin-Williams<br />
Automotive Finishes ............... 10831<br />
Shoot Suit-Detro-R&H Products ........ 10860<br />
Society of Collision Repair<br />
Specialists (SCRS) ................ 10839<br />
Soft-Sanders by Style-<br />
Line Corp. International............. 10948<br />
SprayMax ........................ 11314<br />
Spray-Tech/Junair .................. 11001<br />
Steck Manufacturing Co. ............. 10761<br />
stickerfix ......................... 11369<br />
Summit Software<br />
& Marketing Solutions ............. 10812<br />
Sun Abrasives Co. Ltd................ 11065<br />
TCI Products ...................... 11383<br />
TIGER Drylac Powder Coatings ........ 11061<br />
Time Shaver Tools .................. 10741<br />
Total Automotive ................... 11069<br />
Toyota Motor Sales ................. 10778<br />
Uneeda Enterprizes Inc............... 11365<br />
UniCure Spraybooths ................ 11027<br />
Uni-ram Corp. ..................... 10846<br />
Vale Training Solutions............... 10674<br />
Verifacts Automotive ................ 10965<br />
Vitto Filter (Zhongshan) Co. Ltd......... 33287<br />
Vortex Sprayliners Inc................ 10840<br />
Wagner Industrial Solutions ........... 11055<br />
WALCOM USA ..................... 11332<br />
Wedge Clamp Systems Inc. ........... 10667<br />
Wizards Products-<br />
RJ Star Inc....................... 11033<br />
Woodward-Fab .................... 10709<br />
Zenex International ................. 11066<br />
Zero Rust by Amteco Inc.............. 11223<br />
Zhongshan Eagle-Fly Electrical<br />
Appliance Co. Ltd. ..................33289
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