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2012 SEMA SHOW NEW PRODUCTS AWARD WINNERS PG. 3<br />

Section Host<br />

Pages 3–20<br />

Pages 21–44<br />

Pages 45–50<br />

Pages 51–58<br />

Pages 59–60<br />

Pages 61–72<br />

Pages 73–76<br />

Pages 77–80<br />

Pages 81–88<br />

Pages 89–96<br />

Pages 97–100<br />

Pages 101–106<br />

October 31, 2012 www.SEMA<strong>Show</strong>.com | #SEMA<strong>Show</strong> Volume 10, Issue 3<br />

SEMA Award Spotlights<br />

<strong>Show</strong>’s Hottest Vehicles<br />

This year’s SEMA Award for the top<br />

trending vehicle models in four categories<br />

were announced yesterday at the<br />

SEMA <strong>Show</strong>. The Ford Mustang was<br />

named Hottest Car, the Scion FR-S<br />

took Hottest Sport Compact honors,<br />

the Ford F-Series won Hottest Truck<br />

and the Jeep Wrangler received the<br />

Hottest 4x4-SUV award.<br />

The SEMA Award recognizes models<br />

that specialty-equipment manufacturers<br />

believe are the best platforms for accessorization<br />

and showcase the year’s coolest<br />

products. It also underscores the cooperative<br />

relationship between the automakers<br />

and SEMA-member companies.<br />

“The SEMA Award helps guide consumers<br />

toward the hottest-trending,<br />

most accessory-friendly vehicles on the<br />

market,” added Chris Kersting, SEMA<br />

president and CEO. “<strong>Show</strong> exhibitors<br />

are industry visionaries who determine<br />

the winners of the SEMA Award based<br />

on the vehicles they showcase in their<br />

booths. Each booth vehicle represents a<br />

‘vote’ and the most prominent models<br />

in each category are the winners.”<br />

The 2012 SEMA <strong>Show</strong> features<br />

more than 2,000 exhibiting companies<br />

that manufacture thousands of<br />

products designed to improve performance,<br />

safety and convenience, as well<br />

as those that enhance appearance and<br />

comfort. While products are available<br />

for every make and model vehicle,<br />

Ground Transportation Options<br />

Shuttle Service: Complimentary<br />

shuttle bus service is available between<br />

the Las Vegas Convention Center<br />

(LVCC) and all official SEMA <strong>Show</strong><br />

hotels. Service runs every 20–30 minutes<br />

on the following days and times:<br />

�� ����������������������<br />

7:00 a.m.–10:30 a.m. and<br />

3:30 p.m.–6:30 p.m.<br />

�� ���������������������������������<br />

and 2:00 p.m.–5:00 p.m.<br />

For details on specific pick-up and<br />

drop-off locations and additional<br />

information, visit www.SEMA<strong>Show</strong>.<br />

com or refer to your SEMA <strong>Show</strong><br />

Pocket Guide.<br />

Monorail: In 15 minutes or less, the<br />

LV Monorail directly connects you to<br />

Accepting the 2012 SEMA Award from SEMA president and CEO Chris Kersting (second<br />

right) are: Mark Allen (left) head of Jeep Design; Pietro Gorlier (second left), Mopar president/CEO;<br />

Ken Czubay (center), Ford vice president, U.S. marketing sales and service; and<br />

Jaycie Dane (right), Scion corporate manager.<br />

the LVCC and LV Strip. The Monorail<br />

runs daily from 7:00 a.m.–2:00 a.m.<br />

SEMA <strong>Show</strong> attendees can purchase<br />

tickets at the Monorail stations or get<br />

discounted tickets online at https://<br />

tickets.lvmonorail.com/sema2012.<br />

The LV Monorail has extended its<br />

hours during the SEMA <strong>Show</strong>. Board<br />

the Monorail as early as 6:30 a.m.<br />

Tuesday–Friday. Service continues<br />

until 2:00 a.m. each day.<br />

With a station location right in front<br />

of the LVCC, the Monorail is a fast<br />

and easy way to travel from the Strip<br />

to the SEMA <strong>Show</strong>.<br />

Airport Shuttle: An airport shuttle<br />

will be running between the LVCC<br />

and the LV Airport on Thursday<br />

exhibitors are investing more in the<br />

Ford Mustang, Scion FR-S, Ford<br />

F-Series and Jeep Wrangler than any<br />

other vehicles.<br />

To learn more about the 2012 SEMA<br />

Award winners and the products that<br />

are available for them, visit www.sema.<br />

org/semaaward.<br />

7:00 a.m.–6:30 p.m., and on Friday<br />

7:00 a.m.–5:30 p.m. Service runs every<br />

30 minutes and no reservation is necessary.<br />

Cost is $10.<br />

Strip & Downtown Express (SDX):<br />

The LV public bus service runs daily<br />

from 9:00 a.m.–12:30 a.m., approximately<br />

every 15 minutes. Service runs<br />

from downtown LV, to the LVCC and<br />

to the Strip. Service starts at 7:00 a.m.<br />

on days with major conventions at<br />

the LVCC. Service includes 18 stops<br />

between the LV Premium Outlets in<br />

downtown, to the City Parkway, to the<br />

LVCC, to the Fashion <strong>Show</strong> Mall/Bellagio/Excalibur/Mandalay<br />

Bay and to<br />

South Strip Transfer Terminal. Visit<br />

www.rtcsnv.com for details.


SEMA Mustang Build<br />

Powered by Women Unveiled<br />

The SEMA Mustang Build Powered<br />

by Women, better known as “High<br />

Gear,” made its debut on the opening<br />

day of the 2012 SEMA <strong>Show</strong>. The<br />

vehicle can be viewed in the Ford booth<br />

#22200 until <strong>Show</strong> close on Friday.<br />

The ’13 Mustang GT made national<br />

headlines during the summer when<br />

more than 40 women volunteered their<br />

time and expertise to customize the<br />

vehicle in less than two months.<br />

The vehicle will now be auctioned<br />

to raise funds for the SEMA Memorial<br />

Scholarship Fund. Details about the<br />

auction are available at www.sema.org/<br />

Wednesday, October 31, 2012<br />

8:00 a.m.–8:50 a.m. HRE Performance Wheels: Breakfast–World Debut of New HRE<br />

Wheel Line & Supercar Unveiling (Booth 22359)<br />

9:00 a.m.–9:20 a.m. Classic Design Concepts: Reshaping Low-Volume Vehicle<br />

Manufacturing (Booth 21335)<br />

9:30 a.m.–9:50 a.m. GoPro: GoPro New Product Announcement (Booth 20353)<br />

10:00 a.m.–10:20 a.m. CU-ICAR: CU-ICAR Deep Orange 3: The Next Big Thing<br />

(Grand Lobby, Vehicle Technology Center)<br />

10:30 a.m.–10:50 a.m. Sherwin-Williams Automotive Finishes: Ray Evernham–<br />

Special Project Unveiling (Booth 10831)<br />

11:00 a.m.–11:20 a.m. TIA: Tire Industry Association Press Conference (Media Center)<br />

Source Interlink Media: Check Presentation to Carroll Shelby<br />

Foundation from SIM (Booth 12971)<br />

11:30 a.m.–11:50 a.m. Mobileye Inc.: Independent Lab Tests Confirm Effectiveness of<br />

Mobileye 560 Collision Avoidance System (Media Center)<br />

12:00 p.m.–12:50 p.m. Text2Cars: Lunch Press Conference—<br />

Plug & Go Control for your GM Vehicle (Media Center)<br />

1:00 p.m.–10:20 p.m. Chicago Pneumatic Tool Co. (Media Center)<br />

1:30 p.m.–1:50 p.m. Formula Drift: Formula Drift 2012-2013 Press Conference (Media Center)<br />

2:00 p.m.–2:20 p.m. MSD Performance: MSD Announces Wired Less EFI for LS Engines (Booth 23127)<br />

2:30 p.m.–2:50 p.m. ODYSSEY Battery by EnerSys: ODYSSEY Battery by EnerSys Unveils<br />

New Product Line (Booth 24967)<br />

3:00 p.m.–3:20 p.m. LINE-X Spray-on Truck Bedliners: LINE-X & West Coast Customs<br />

Debut 20th Anniversary Edition Vehicle (Booth 34135)<br />

3:30 p.m.–3:50 p.m. Holman & Moody: Holman & Moody 50th Anniversary Mustang<br />

(Front of LVCC, Ford Out Front Area)<br />

4:00 p.m.–4:20 p.m. Texas Auto Media Association: Sixth Annual Readers Choice Awards<br />

(Media Center)<br />

ASA Automotive Systems: Mobile Applications: The Future for Tire<br />

Dealers (Booth 40003)<br />

4:30 p.m.–4:50 p.m. R.O. Writer/Progressive Automotive Systems: R.O. Writer Shop<br />

Management Software Announces Enhancements (Media Center)<br />

5:00 p.m.–5:50 p.m. Kooks Custom Headers Inc.: Cocktails Press Conference—<br />

Kooks Releases a High Flow EPA Legal Race Cat! (Booth 21647)<br />

2 SEMA <strong>Show</strong> <strong>Daily</strong><br />

auctions. The SEMA Businesswomen’s<br />

Network (SBN) launched the project<br />

to showcase the talented women of<br />

the automotive industry. With SEMA<br />

and Ford Motor Co. teaming up for<br />

the build, an additional 40-plus SEMA<br />

Information on the ’13 Mustang GT can be found on www.SEMA.org/SEMAMustangBuild<br />

or by contacting Bryan Harrison at BryanH@sema.org or 909-978-6691.<br />

member companies donated products<br />

and services, which include custom<br />

paint, customized wheels, a custom<br />

leather interior, a high-performance<br />

suspension and a new supercharger.<br />

Source Interlink Media was an active<br />

partner in the build, and hosted much<br />

of the build at its headquarters in El<br />

Segundo, California.<br />

The Official SEMA <strong>Show</strong><br />

Press Conference Schedule<br />

Schedule current as of October 23, 2012, and is subject to change.<br />

Toyota Dream Build Winner<br />

Kyle Busch (center) and his “Rowdy Edition” Toyota Camry were named the winners of the<br />

Toyota Dream Build Challenge at a media event yesterday emceed by roving auto racing<br />

analyst Rutledge Wood (right) here at the SEMA <strong>Show</strong>. In the Challenge, four teams, fronted<br />

by world-class drivers and gearheads, faced off to create customized versions of chosen<br />

Toyota vehicles. From October 20–29, fans logged into the Challenge’s website to vote for<br />

their favorite team while registering to win a grand prize featuring an exclusive race experience<br />

at a NASCAR or NHRA event. Busch’s charity foundation garnered a $50,000 donation<br />

from Toyota. Runners-up won donations of $25,000, $15,000 and $10,000, respectively, for<br />

their favored charities.<br />

SEMA <strong>Show</strong> <strong>Daily</strong> Update<br />

Tuesday, October 30, 2012<br />

Fuel-Tool, LLC, Booth #36199<br />

Fuel-Tool announces the PT500, Fuel Transfer System. Once installed in the bed of your<br />

truck, the PT500 accesses fuel from your pickup’s gas tank then transfers it to any gas<br />

powered equipment. Whatever the need—recreational, commercial, farm, marine, municipal,<br />

residential and wherever you are—you will have the convenience of fresh filtered gas safely<br />

available whenever you need it.<br />

Beanco Technology LLC, Booth #37195<br />

Beanco Technology is launching Mobile Home, the patent-pending ultimate iPhone companion<br />

for the car. Mobile Home connects your car’s existing hands-free system and Apple’s Siri<br />

virtual assistant. Unlike current Bluetooth hands-free kits, Mobile Home allows drivers to<br />

command Siri through the in-car microphone and hear his or her response through the car’s<br />

speakers. It’s like driving with Siri in the passenger seat. Keyless start allows drivers to keep<br />

keys in their pocket while Mobile Home allows drivers to keep the iPhone in their pocket.<br />

Hyundai Motor America, Booth #24387<br />

Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai introduced a special-edition<br />

RE:MIX production Veloster to the enthusiast crowd at this year’s SEMA <strong>Show</strong>. The specialedition<br />

production Veloster features an aggressive sporty exterior appearance with a unique<br />

body kit and gunmetal-finish alloy wheels, while the interior is enhanced with a premium<br />

audio system. Truly a “re-mix,” this Veloster is a cool blend of exclusive features and options<br />

that create a distinctive lifestyle offering from Hyundai.<br />

Campbell Hausfeld, Booth #10218<br />

Campbell Hausfeld President Terry Atwater presented the company’s new approach to<br />

delivering high-performing air and power equipment to the automotive market. Programs<br />

unveiled included a comprehensive CH Commercial compressor lineup with 25 models across<br />

a Shop Air Series, Tire and Lube Series, Paint and Body Series and Service Truck Series; its<br />

first-ever rotary screw air compressor; a new plasma cutter; and a preview of 22 new air tools<br />

to be available in Q1 2013.<br />

3M Automotive Aftermarket, Booth #12227<br />

3M Automotive Aftermarket introduces 3M Trizact 5000 Sanding Discs and Hand Sheets<br />

that can help reduce the amount of labor devoted to paint finishing, which will change the<br />

process for paint repair. Available in 3-, 5-, and 6-in. sizes, the 5,000-grit damp-sanding disc<br />

leaves a sanding pattern so refined that the paint is reflective. It is possible to skip the step<br />

of compounding altogether in many cases. The 3M Trizact 5000 is engineered to be used in<br />

body shops on fresh paint and can be used to match texture without leveling. Older paint can<br />

be improved by using 3M Trizact 5000 discs to eliminate swirls, scratches and oxidation.<br />

Hannibal Industries Inc., Booth #10185<br />

Hannibal Industries is showing its custom OEM truck stacks and motorcycle exhaust tube at<br />

the 2012 SEMA <strong>Show</strong> for the first time. The company will premiere its ability to customize<br />

exhaust tubing that is flash controlled, cut-to-length with chamfered ends and a bright finish<br />

for the automotive industry. Ranging in size from 3.25 to 5 in., the floor samples shown are<br />

both raw and fabricated material which is cut, chamfered, deburred, cold rolled and plated.


The 2012 SEMA <strong>Show</strong> New<br />

Products Award Winners<br />

SEMA announced the winners of the New Products Awards on the opening day of the 2012 SEMA <strong>Show</strong>. Presented during<br />

the <strong>Show</strong>’s New Products Awards Breakfast, the awards spotlight innovative and cutting-edge automotive products either on<br />

the market or about to be introduced. Automotive designer Chip Foose, whose popular series “Overhaulin’” recently returned<br />

with an all-new season on Velocity, provided the keynote for the event.<br />

The awards are presented in 16 categories, and the judges’ criteria for selection included quality and craftsmanship, technical<br />

achievement, marketability and consumer appeal. More than 2,000 products were submitted for consideration this year.<br />

2012 New Products Award Winners<br />

Best New Collision, Repair and<br />

Refinish Product<br />

Winner: Matrix Wand 3-D Blueprinting System,<br />

Matrix Wand 3-D Blueprinting and<br />

Discovery System<br />

Runner Up: Goliath Carts,<br />

D1-A “Mobile Detailer” Detail Cart<br />

Runner Up: PRO-TECH-IT,<br />

PRO-TECH-IT Reusable Covers<br />

Best Engineered New Product<br />

Winner: Mastershift,<br />

Magnum Paddle and Sequential Type Shifter<br />

Runner Up: Detroit Speed,<br />

’64.5–’70 Mustang Aluma-Frame<br />

Runner Up: MSD Performance,<br />

MSD Atomic LS, EFI for LS Engines<br />

Best New Exterior Accessory Product<br />

Winner: Husky Liners, Husky 5th Wheel Tailgate<br />

with Backup Camera Mount<br />

Runner Up: Rampage Products LLC,<br />

Self-Contained Electric Mirror and Power Supply<br />

Runner Up: Hornblasters Inc.,<br />

HornBlasters Jackass 228VX<br />

Best New Interior Accessory Product<br />

Winner: Edge Products/Superchips, TrailDash<br />

Runner Up: Xtreme Outfitters,<br />

Cargo Assault Mount<br />

Runner Up: U-Ace Inc./Formosa Saint Jose Corp.,<br />

3D MAXDURA Floor Liner<br />

Best New Merchandising Display<br />

Winner: Extang/TruXedo/UnderCover,<br />

UnderCover Flex<br />

Runner Up: AMP Research, PowerStep POP<br />

Runner Up: Extang/Truxedo/UnderCover,<br />

UnderCover SwingCase<br />

Best New Mobile-Electronics Product<br />

Winner: INTRAPHEX,<br />

Smartphone Integration Device (S.I.D.)<br />

Runner Up: Auto-i (Canada) Corp.,<br />

Special OE Fit Camera for Commercial Van<br />

Runner Up: Brandmotion,<br />

Loftlite LED Interior Lighting Kit<br />

Best New Off-Road/<br />

4-Wheel Drive Product<br />

Winner: BedRug Inc.,<br />

BedRug and BedTred for Jeep<br />

Runner Up: Fuel-Tool,<br />

Fuel-Tool PT500 Fuel Transfer System<br />

Runner Up: Hi-Lift Jack Co.,<br />

Hi-Lift Off-Road Base<br />

Best New Packaging Design<br />

Winner: Edge Products/Superchips, TrailDash<br />

Runner Up: MSD Performance,<br />

MSD Atomic EFI, Master Kit Packaging<br />

Runner Up: Solution Finish Trim Restorer,<br />

Solution Finish, Rich Evans DIY Kit<br />

Best New Performance-Racing Product<br />

Winner: ATI Performance Products,<br />

ATI Cast Aluminum T-400 SuperCase<br />

Runner Up: Lingenfelter Performance<br />

Engineering, CTAP-001 Clutch and Throttle<br />

Activation Position Switch<br />

Runner Up: Zeitronix Inc., Ethanol Content<br />

Analyzer with Flow Through Sensor<br />

Best New Performance-Street Product<br />

Winner: COMP Performance Group,<br />

COMP Cams Four-Pattern Camshafts<br />

Runner Up: ProCharger,<br />

ProCharger i-1 Supercharger<br />

Runner Up: COMP Performance Group,<br />

Inglese Sidedraft EFI System<br />

Best New Powersports Product<br />

Winner: K&N Engineering Inc.,<br />

K&N Street Metal Intake System<br />

Runner Up: Warn Industries Inc.,<br />

Warn Vantage 3000-S Powersports Winch<br />

Runner Up: AMSOIL Inc.,<br />

AMSOIL Dominator Octane Boost<br />

Best New Street-Rod/Custom-Car<br />

Product<br />

Winner: MSD Performance, MSD Atomic LS,<br />

EFI for LS Engines<br />

Runner Up: Powertrain Control Solutions (PCS)<br />

Six-Speed Valve Body<br />

Runner Up: Circle Racing Wheels Inc.,<br />

Original Equipment Style Billet Wheel<br />

Best New Tire and Related Product<br />

Winner: Pirelli Tire North America,<br />

Pirelli Cinturato P7 All-Season<br />

Runner Up: Mickey Thompson Performance Tires<br />

& Wheels, ET Street Radial Pro<br />

Runner Up: Mickey Thompson Performance Tires<br />

& Wheels, Street Comp<br />

Best New Tools and Equipment Product<br />

Winner: Miller Electric Manufacturing Co.,<br />

Multimatic 200 TIG/MIG/Stick Welder<br />

Runner Up: Del City, Brake Line Wrench Kits<br />

Runner Up: Wray Products, The Stand Hand Plus<br />

Best New Van/Pickup/<br />

Sport-Utility Product<br />

Winner: CURT Manufacturing LLC,<br />

Easy Mount Electrical Brackets<br />

Runner Up: AnzoUSA, ’07 and up Chevrolet<br />

Silverado/GMC Sierra Five-Function LED<br />

Tailgate Spoiler<br />

Runner Up: Elephant Stand,<br />

Elephant Stand Swivel Hitch<br />

Best New Wheel and Related Product<br />

Winner: Hotchkis Sport Suspension,<br />

Hotchkis Performance Wheels Model–H Sport<br />

Runner Up: Concept One/Klutch Wheels,<br />

Concept One Executive CSL5.5<br />

Runner Up: Enkei Wheels, COMPE<br />

Best New Performance-Racing Product<br />

Winner: ATI Performance Products ATI<br />

Cast Aluminum T-400 SuperCase<br />

Best Engineered New Product Winner:<br />

Mastershift Magnum Paddle and Sequential<br />

Type Shifter<br />

Best New Powersports Product Runner-Up:<br />

Warn Industries Inc., Warn Vantage 3000-S<br />

Powersports Winch<br />

Best New Wheel and Related Product Winner:<br />

Hotchkis Sport Suspension, Hotchkis<br />

Performance Wheels Model–H Sport<br />

RACING & PERFORMANCE<br />

Current as of October 15, 2012<br />

A&T Clutch Components Supply..............36242<br />

A-Belt-Lin Industrial & Trading Co. Ltd. ........21224<br />

ACC Performance Products .................23322<br />

AccuAir Suspension.......................21355<br />

ACE Fuel Systems/ASNU ...................22721<br />

Ace Manufacturing & Parts Co. ..............20765<br />

Acme Manufacturing Co. ...................23431<br />

ADDCO Industries Inc. .....................23937<br />

Adomani Electric .........................34225<br />

Advance Adapters ........................22629<br />

Advanced Clutch Technology Inc. (ACT) ........21249<br />

AEM Electronics..........................24313<br />

AEM Induction Systems ....................23053<br />

AERA Engine Builders Association ............25225<br />

Aeromotive Inc. ..........................23229<br />

aFe Power..............................21301<br />

AG Suspension ..........................24618<br />

Ahwooga.com ...........................21223<br />

Ain Tec Industrial Co. Ltd. ..................25124<br />

AIRAID Filter Co...........................24743<br />

Air Flow Research . . . . . . . . . . . . . . . . . . . . . . . .20733<br />

Air Lift Co. ..............................23233<br />

Akrapovic ..............................25149<br />

ALIENTECH SRL ..........................20539<br />

America Parts USA........................25221<br />

American Racing Headers ..................21409<br />

AMSOIL Inc..............................24661<br />

ANSA..................................22321<br />

AnzoUSA ...............................20333<br />

AR21 ..................................37229<br />

ARP Inc.................................22549<br />

Atech Motorsports ........................24529<br />

ATI Performance Products ..................20577<br />

ATS Diesel Performance ...................23025<br />

ATS USA ...............................31241<br />

A2Z Racer Gear ..........................21563<br />

Auburn Gear Inc. .........................22621<br />

Aurora Bearing Co.........................20557<br />

AutoGuide.com ..........................25075<br />

Auto Meter..............................22931<br />

Automotive Centre of Excellence (ACE) ........31237<br />

Automotive Research Center of Auto Club<br />

of Southern California....................33242<br />

Auto-Physics . . . . . . . . . . . . . . . . . . . . . . . . . . . .23022<br />

Badger Air-Brush Co. ......................24113<br />

Baja Designs Inc..........................23333<br />

B&M Racing & Performance/Flowmaster/Hurst . .22343<br />

Barrett-Jackson Auction Co. LLC . . . . . . . . . . . . .21443<br />

BASF-The Chemical Co.....................21455<br />

BBK Performance Inc. .....................24515<br />

BC Racing ..............................21625<br />

BD Diesel Performance ....................20569<br />

Better Life Technology LLC .................21205<br />

Billy Boat Performance ....................23024<br />

Bilstein Shock Absorbers ...................23361<br />

BluePrint Engines ........................24713<br />

BorgWarner Turbo Systems .................21635<br />

Borla Performance Industries................23667<br />

Brad Penn Lubricants .....................33244<br />

Braille Battery ...........................24419<br />

The Brake Man Inc. .......................22832<br />

BrakeQuip ..............................21228<br />

Brembo North America Inc. .................23561<br />

Buddy Bar Casting........................23316<br />

Bully Dog Technologies ....................21361<br />

Burns Stainless LLC.......................20048<br />

C&R Racing Inc...........................25263<br />

Caddyshack Golf Cars .....................24931<br />

Camco Auto Sangyo Co. Ltd. ................20729<br />

C&R Racing Inc...........................25263<br />

Canton Racing Products....................24519<br />

Caravan Global ..........................23329<br />

Car Mate USA/RAZO ......................20627<br />

Carroll Shelby Engine Co./DenBeste Motorsports. .21557<br />

CarTech/SA Design .......................22534<br />

Centerforce Clutches .....................24137<br />

CFR Performance.........................20004<br />

Championship Auto <strong>Show</strong>s Inc. ..............23337<br />

Champion Oil............................20062<br />

Changzhou Yu Chen International Trade Co. Ltd. .35235<br />

Chih Yu Enterprise Co. Ltd...................21725<br />

Cipher Auto .............................32223<br />

Cixi SALENT Rubber and Plastic Science<br />

& Technology Co. Ltd.....................20773<br />

Classic Design Concepts ...................21335<br />

CleanTools Inc............................23413<br />

CML USA ...............................20542<br />

CNRacing Performance Products Co. Ltd........34273<br />

Cometic Gasket Inc........................20346<br />

COMP Performance Group ............22613, 22713<br />

CORSA Performance Exhausts ...............24223<br />

Covercraft Industries Inc....................23343<br />

Continued on page 19<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong><br />

3


The Future of Racing and<br />

Performance Explored<br />

From left: Jamie Allison, director of Ford Racing; Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports;<br />

Steve O’Donnell, NASCAR senior vice president of Competition; John Waraniak, SEMA vice president of vehicle technology; and<br />

Ralph Gilles head of Chrysler Design and the SRT Group were among the featured speakers during the Racing and Performance Forum<br />

panel discussion at the 2012 SEMA <strong>Show</strong>’s Vehicle Technology Center.<br />

The Racing and Performance Forum<br />

panel session, held on the opening day<br />

of the SEMA <strong>Show</strong> in the Vehicle<br />

Technology Center, included speakers<br />

from NASCAR and three major<br />

OEM motorsports organizations. Professional<br />

racing driver, stunt driver<br />

and television host Tanner Foust<br />

was also on hand, as well as Brian<br />

Gale, co-founder of Global Rallycross.<br />

The entertaining forum attracted a<br />

packed house and focused on today’s<br />

challenges and the future of racing<br />

and performance.<br />

The group addressed a number of<br />

issues facing racing today, including<br />

the impact of advanced technologies<br />

and tighter federal emissions and fuel-<br />

4 SEMA <strong>Show</strong> <strong>Daily</strong><br />

efficiency standards on the racing and<br />

performance market, and discussed<br />

how these standards might affect racing<br />

in the near future. Another issue<br />

regarding Gen Y’s lack of interest in<br />

cars affecting racing and performance<br />

was taken up by the group. Each<br />

spokesperson showed video designed<br />

to interest youthful enthusiasts in racing<br />

and talked about how their organization<br />

is working to stay relevant to<br />

younger racing fans.<br />

Finally, “Does winning on Sunday<br />

still translate to selling on Monday?”<br />

The highly placed leaders on<br />

hand talked about their organization’s<br />

strategies to make good things happen<br />

in showrooms based on the motor-<br />

sports programs they head. The panel<br />

discussion also turned to how best<br />

to support existing series, such as<br />

NASCAR, and new series, such as<br />

Global Rallycross (GRC).<br />

GRC connects with the urban,<br />

metropolitan and youth-orientated<br />

approach of ESPN’s X Games. The<br />

fusing of GRC and X Games has been<br />

a catalyst for many action sports athletes<br />

migrating from other sports to<br />

motorsports and provides an excellent<br />

platform for making small cars cool.<br />

NASCAR Green is growing stronger<br />

and faster than ever and has made<br />

significant environmental improvements<br />

and technological advancements<br />

in sustainability.<br />

Rampage Products,<br />

Innovative Marketing<br />

Services Work<br />

Together to Expand<br />

Territory<br />

Rampage Products headquarters in<br />

Corona, California.<br />

Rampage Products has announced<br />

a territory expansion with Innovative<br />

Marketing Services (IMS) into Western<br />

Canada and the U.S. Mountain<br />

States region. Innovative Marketing<br />

Services previously just covered the<br />

western coastal region of the United<br />

States for Rampage. “Being that both<br />

of our firms are mutually dynamic,<br />

and Innovative Marketing services has<br />

worked very hard in continuing to<br />

expand its sales force and market area<br />

coverage at the same time that Rampage<br />

Products has done the same, it<br />

was a natural fit for our respective<br />

companies to work together on this<br />

enhanced opportunity,” stated Dave<br />

Williams, vice president of sales for<br />

Rampage Products. “We look forward<br />

to managing and growing our business<br />

with IMS in this expanded territory.”<br />

Check out<br />

Rampage Products<br />

Located in Upper South Hall<br />

Booth #33161<br />

Pick Up Your<br />

Banquet Tickets!<br />

The SEMA Industry Awards Banquet will be held Thursday, November 1,<br />

and is open to all SEMA <strong>Show</strong>goers. The evening starts with a cocktail hour at<br />

6:00 p.m., followed by the dinner and awards ceremony at 7:30 p.m. The<br />

program will end at 10:00 p.m. Tickets for the event are $50.<br />

Highlights include a rare performance by renowned comedian and fellow<br />

gearhead Christopher Titus. Michael Grimm, 2010 winner of “Americas<br />

Got Talent,” will perform during the banquet’s cocktail reception—which<br />

will be extended from 6:00 p.m.–7:30 p.m. and take place outside on the<br />

Las Vegas Hotel’s garden patio—and After-Party—which will feature live<br />

music from 10:00 p.m.–11:30 p.m. inside the Banquet Hall.<br />

IMPORTANT NOTE: Banquet ticket vouchers have been mailed<br />

to <strong>Show</strong> attendees who have ordered tickets. The voucher is<br />

not a ticket. Banquet tickets MUST be picked up in person at<br />

the Association Center in the Grand Lobby of the SEMA <strong>Show</strong>.<br />

Ticket vouchers can be redeemed today until 12:00 p.m. Call<br />

909-978-6682 for instructions.


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong><br />

5


WD-40/SEMA Cares<br />

Foose ’53 F-100 and<br />

’12 F-350 Revealed<br />

With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA<br />

Cares Foose ’53 Ford F-100 will next make stops at key West Coast auto shows and<br />

events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in<br />

Scottsdale, Arizona, January 13–20, 2013.<br />

SEMA <strong>Show</strong> attendees were wowed<br />

yesterday by the much-anticipated<br />

reveal of two Chip Foose WD-40/<br />

SEMA Cares truck builds at the Association<br />

Center in the Las Vegas Convention<br />

Center Grand Lobby. The<br />

result of a special partnership between<br />

Foose, WD-40 and Source Interlink<br />

Media (SIM), the two vehicles—a<br />

’53 Ford F-100 and a ’12 Ford F-350<br />

Super Duty—are now destined to benefit<br />

a great charity cause.<br />

6 SEMA <strong>Show</strong> <strong>Daily</strong><br />

With an updated drivetrain, suspension,<br />

wheels, tires and paint, the<br />

finished WD-40/SEMA Cares Foose<br />

’53 Ford F-100 will next make stops at<br />

key West Coast auto shows and events<br />

before being auctioned for charity at<br />

the Barrett-Jackson Collector Car Auction<br />

in Scottsdale, Arizona, January<br />

13–20, 2013. All proceeds will benefit<br />

Childhelp and Victory Junction Camp<br />

children’s charities.<br />

Continued on page 8<br />

Chevrolet Previews ’13 COPO<br />

Camaros; Final ’12 COPO Camaro<br />

Heads to Barrett-Jackson<br />

Stop by the Chevrolet booth #23743 to see the ’12 COPO Camaro.<br />

Chevrolet rolled out the last ’12<br />

COPO Camaro today during the automaker’s<br />

press conference at the 2012<br />

SEMA <strong>Show</strong>. Chevrolet will auction<br />

the Inferno Orange Metallic Camaro<br />

at the Barrett-Jackson Auction in January<br />

to benefit the American Heart<br />

Association. In addition to announcing<br />

the convertible’s upcoming future<br />

as a race car or collector vehicle, Jim<br />

Campbell, GM U.S. vice president of<br />

Performance Vehicles and Motorsports<br />

also announced that, due to strong customer<br />

demand, Chevrolet will produce<br />

69 COPO Camaros for 2013.<br />

“More than 3,000 hand-raisers<br />

expressed interest in buying a COPO<br />

after we introduced the car at the SEMA<br />

<strong>Show</strong> last year,” stated Campbell. “We<br />

Online Marketing Keynote: The Psychology of Search<br />

Heather Lutze, speaker, trainer, and<br />

consultant who wrote two books on<br />

search-engine optimization, kicked off<br />

the 2012 SEMA <strong>Show</strong> Online Marketing<br />

Conference (OMC) Monday<br />

morning. Lutze’s keynote was the<br />

first of 13 sessions powered by eBay<br />

Motors and SEMA’s Street Performance<br />

Council (SPC), which took<br />

place in the Las Vegas Hotel.<br />

OMC sessions show attendees how<br />

to improve search results, use content<br />

to generate more sales leads, add and<br />

optimize video, leverage analytics, and<br />

integrate the right social media. Lutze,<br />

the president of Findability Group<br />

Search Marketing, spoke on exploring<br />

ways to attract interested customers<br />

and how to persuade them to buy.<br />

Lutze pointed out that on the Internet,<br />

people only see what the search<br />

engines point to, and competition for<br />

top spots is fierce. She shared tangible<br />

steps online marketers can take to<br />

direct a successful online marketing<br />

campaign and the underlying strategy,<br />

tactics and tools to successfully market<br />

your business and get found online<br />

through a combo of strategies, such as<br />

SEO, PPC and social media.<br />

Her approach includes the “Findability<br />

Formula,” which breaks down<br />

the ways that search engines look for<br />

information and assigns a score based<br />

on your current web marketing structures<br />

and practices. The seminar was<br />

structured as an interactive workshop<br />

that helped attendees improve their<br />

Findability scores, using tools such<br />

as the Google Adwords keyword tool<br />

to check on the current popularity of<br />

likely keywords.<br />

Another tool, the Latent <strong>Sema</strong>ntic<br />

Indexing Tool, creates insight<br />

are excited to support these grassroots<br />

motorsports enthusiasts in their Stock<br />

Eliminator and Super Stock drag<br />

racing efforts.”<br />

COPO stands for Central Office<br />

Production Order and was Chevrolet’s<br />

special-order system used by dealers to<br />

build high-performance models in the<br />

’60s. Chevrolet provided some aspects<br />

of the last ’12 COPO Camaro that are<br />

sure to entice bidders: It’s one of 69<br />

COPO Camaro race cars built and car<br />

number 69 of the sequenced production<br />

matched to its engine; it’s one of only<br />

two convertibles built, the other being<br />

car number 68 (which has been set aside<br />

by Chevrolet and isn’t planned for public<br />

sale); and it’s one of 20 cars built with<br />

the 327 engine and 4.0L supercharger.<br />

At the Online Marketing Conference, Heather Lutze urged attendees to look at their company<br />

website with a fresh eye and showed how to make keywords searchable.<br />

into how search engines are thinking<br />

about a keyword phrase by<br />

generating a list of “related” terms<br />

to be thinking about when doing<br />

keyword research.<br />

The goal, according to Lutze, is<br />

to connect with potential customers<br />

who don’t search by brand, but by<br />

attribute. One way to do that is to<br />

avoid using labels, such as “services”<br />

or “home” as tab or headlines, and<br />

substitute words such as “truck parts”<br />

or other terms relevant to the business<br />

product line.


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong><br />

7


SEMA Votes 2012: � ����������������<br />

Critical Election Demands Industry Participation<br />

By Chris Kersting, SEMA President and CEO<br />

Election Day is less than one week<br />

away, and the results of next Tuesday’s<br />

contests will have far reaching<br />

consequences for our country and our<br />

industry. In addition to the presidential<br />

election, voters will be electing 435<br />

members of the U.S. House, 33 U.S.<br />

senators, 12 governors and thousands<br />

of state and local leaders. It is vitally<br />

important that our industry members<br />

make the effort and vote to fulfill their<br />

civic duty, but, more importantly, to<br />

weigh in on one of the most crucial<br />

elections in our nation’s history.<br />

Our industry and small businesses<br />

are affected on a daily basis by laws<br />

and regulations issued at the national,<br />

state and local levels. Some laws and<br />

rules are industry-friendly. Many are<br />

not. Meanwhile, our economy is lagging<br />

and prospects for improvement<br />

are weak. On Election Day, we have<br />

an opportunity to determine which<br />

WD-40/SEMA Cares, continued from page 6<br />

Leading companies that stepped up<br />

to donate parts, equipment and services<br />

to the project include: Street<br />

Scene Equipment, Barrett-Jackson,<br />

LMC Truck, L&R Engine, Egge,<br />

MHT Wheels, Pirelli Tires, BASF<br />

Paint, American Auto Wire, Painless<br />

Performance, Quiet Ride, K&N Filters,<br />

McGard and others.<br />

In tribute to the 60th anniversary<br />

of WD-40 Multi-Use Product, Foose<br />

endowed the ’53 Ford with a vin-<br />

8 SEMA <strong>Show</strong> <strong>Daily</strong><br />

elected politicians will be making the<br />

laws and setting the regulatory direction<br />

for our country.<br />

At the national level, issues range<br />

from tax reform and access to affordable<br />

health care to keeping land open for<br />

motorized recreation. At the state and<br />

local level, issues range from equipment<br />

standards to titling and registration<br />

classifications, and from emissions test<br />

exemptions to hobbyist rights. Each of<br />

us owes it to our families, to our fellow<br />

employees and to future generations to<br />

be informed about the candidates, what<br />

they stand for and whether you believe<br />

they will help get our nation’s manufacturers<br />

and small businesses moving<br />

forward again. SEMA has several<br />

resources available through the Government<br />

Affairs office to help you learn<br />

more about the candidates.<br />

State Caucus: SEMA works closely<br />

with hundreds of lawmakers at the<br />

tage shop truck look that pays homage<br />

to the truck that onced delivered<br />

the first case of the WD-40 product<br />

in the early ’50s when the manufacturer<br />

was known as the Rocket<br />

Chemical Company. Meanwhile, the<br />

’12 Ford celebrates the manufacturer’s<br />

current specialty products in the modern<br />

era. This year marks the fourth<br />

time that Foose has lent his considerable<br />

design experience to SEMA Cares<br />

project vehicles.<br />

state level. More than 600 state legislators<br />

who share a common goal<br />

to support the motor-vehicle hobby<br />

and the industry that serves it have<br />

joined the State Automotive Enthusiast<br />

Leadership Caucus. A full listing<br />

of Caucus members can be found at<br />

www.semasan.com.<br />

SEMA PAC: SEMA also maintains<br />

a Political Action Committee<br />

(SEMA PAC) that helps elect proindustry,<br />

pro-business candidates to<br />

the U.S. Congress. SEMA PAC is<br />

vital to protecting and promoting<br />

the future of SEMA-member businesses,<br />

as federal laws and regulations<br />

have a direct impact on you and<br />

your business.<br />

Federal Caucus: In Washington,<br />

D.C., members of the Congressional<br />

Automotive Performance and Motorsports<br />

Caucus have joined together to<br />

recognize contributions made by the<br />

“After raising a combined $400,000<br />

for SEMA Cares with our last three<br />

project vehicle builds, we expect these<br />

trucks to turn a lot of heads and continue<br />

to help a great cause,” said Tim<br />

Lesmeister, vice president of marketing<br />

for the WD-40 Co. “Working with<br />

Chip, who’s an expert in his trade<br />

and has been using our products his<br />

whole life, is a great fit and we look<br />

forward to showcasing more of his<br />

designs on some limited-edition cans<br />

this fall.”<br />

automotive performance and motorsports<br />

industry to the U.S. economy.<br />

Recently, several Caucus members<br />

have co-sponsored a bill to help stimulate<br />

low-volume production of specialty<br />

automobiles, thereby creating<br />

jobs and offering unique products to<br />

the American consumer. This informal<br />

and bipartisan Congressional Caucus<br />

has nearly 100 members. To see if<br />

your elected officials are members, visit<br />

www.semapac.com.<br />

If you haven’t already, take a few<br />

minutes to learn about SEMA PAC<br />

during the <strong>Show</strong>. Not only will you<br />

be entered to win a Kindle Fire HD,<br />

but you’ll have access to inside information<br />

from our SEMA Government<br />

Affairs team on issues directly impacting<br />

our industry. Stop by the SEMA PAC<br />

Lounge in the SEMA Members Lounge<br />

(N251) for more information. Take<br />

action today and vote on November 6!<br />

Chip Foose joins Gary Bennett, vice president of consignment for Barrett-Jackson, in front<br />

of the ’53 Ford F-100 that will be auctioned for SEMA Cares charity.<br />

“This year, we’re upping the ante<br />

and building two vehicles—one that<br />

pays tribute to WD-40 Co.’s history,<br />

and one that celebrates some of its<br />

newer specialty products that help auto<br />

pros like me get the job done right,”<br />

explained Foose.<br />

WD-40 Co. is now collaborating<br />

with SIM to help spread the word<br />

about the charity truck builds. For<br />

more information about the WD-40/<br />

SEMA Cares truck builds project, visit<br />

www.WD40.com/Foose.


#SEMA<strong>Show</strong> | SEMA <strong>Show</strong> <strong>Daily</strong><br />

9


AUTHENTIC PERFORMANCE<br />

10 SEMA <strong>Show</strong> <strong>Daily</strong><br />

With You Every Mile.<br />

The Mopar® name has long been emblazoned on race cars greeted by checkered fl ags, on boxes<br />

left over from a weekend of wrenching, and on shirts belonging to the master technicians of all<br />

Chrysler vehicles. Its rich history is born not just of parts, but of life-long connections made at<br />

those tracks, garages and service bays. Mopar is with you the moment you get your new keys<br />

and for every mile thereafter. Mopar Accessories help personalize your ride. On the long road<br />

© 2012 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT, Mopar and HEMI are registered trademarks of Chrysler Group LLC.


ahead, Mopar assures you with expert maintenance, made-for-your-model parts and Vehicle<br />

Protection plans. It engages you with online Mopar Owner Connect and introduces you to fellow<br />

enthusiasts. Welcome to Mopar Nation. In the world of cars, trucks and SUVs, it’s a very nice place to<br />

be. Visit us at mopar.com, join in at facebook.com/mopar, follow us on twitter.com/offi cialmopar<br />

and check us out at youtube.com/mopar.<br />

COME VISIT US AT SEMA AT BOOTH 43131 AND AT AAPEX AT BOOTH 6230<br />

FIAT is a registered trademark of Fiat Group Marketing & Corporate Communication S.p.A., used under license by Chrysler Group LLC. Printed in U.S.A.<br />

#SEMA<strong>Show</strong> | SEMA <strong>Show</strong> <strong>Daily</strong> 11


Appearance Time Celebrity<br />

Wednesday, October 31, 2012<br />

Known For Exhibitor/Location<br />

7:30 a.m.–9:00 a.m. Tom ‘the Mongoose’ McEwen and Don ‘the Snake’ Prudhomme NHRA racing legends NHRA, NHRA Breakfast; Las Vegas Hotel (formerly Las<br />

Vegas Hilton), Ballrooms A–B; free ticket required,<br />

obtain in conjunction with badge registration<br />

9:00 a.m.–10:45 a.m. Kenny Youngblood Motorsports graphic designer and pioneer B&M Racing & Performance/Flowmaster/Hurst, Booth #22343<br />

9:00 a.m.–12:00 p.m. Von Hot Rod Pinstriper CFR Performance, Booth #20004<br />

9:00 a.m.–5:00 p.m. ’55 Ford Thunderbird, 2012 Ridler Award winner Considered to be hot-rodding’s top prize: the Don Ridler Memorial Award. BASF–The Chemical Co., Booth #21455<br />

9:00 a.m.–5:00 p.m. Brian Fuller’s ‘The Chief Ambassador’ Bike ’33 Indian Frame; ’40–’46 Indian Chief sheetmetal;<br />

’69 Moto Guzzi Ambassador drivetrain<br />

Lincoln Electric Co., Booth #23525<br />

9:00 a.m.–5:00 p.m. Chip Foose’s 1956 Ford F-100 truck As seen on “Overhaulin’” Lincoln Electric Co., Booth #23525<br />

9:00 a.m.–5:00 p.m. Donny McCall Seen on ABC’s “Shark Tank”; inventor of Invis-A-Rack Dee Zee Inc., Booth #31037<br />

9:00 a.m.–5:00 p.m. Jeff Burton’s No. 31 Chevrolet sponsored by EnerSys Driven at Pocono Raceway and Martinsville Speedway ODYSSEY Battery by EnerSys, Booth #24967<br />

9:00 a.m.–5:00 p.m. Lisa Kelly Former “Ice Road Trucker”; celebrity spokesperson Lightforce Performance Lighting, Booth #36097<br />

9:00 a.m.–5:00 p.m. Michael Henry AKA Horny Mike History Channel “Counting Cars” Badger Air-Brush Co., Booth #24113<br />

9:00 a.m.–5:00 p.m. “Monster Bear” Pro Mini Monster Truck Kid KJ’s Pro Mini Monster Truck of the world’s youngest monster truck driver Kid KJ Worlds Youngest Monster Truck Drivers, Booth #38153<br />

9:00 a.m.–5:00 p.m. NHRA NAPA Funny Car NHRA Dodge Funny Car driven by Ron Capps Advertising Edge Inc., Booth #12021<br />

9:00 a.m.–5:00 p.m. ODYSSEY Battery Electric BIGFOOT BIGFOOT Monster Truck team vehicle ODYSSEY Battery by EnerSys, Booth #24967<br />

9:00 a.m.–5:00 p.m. Robert Yates Robert Yates Racing Engines NASCAR, Booth #22299<br />

9:00 a.m.–5:00 p.m. Samantha Olmsted 2012 Miss Swimsuit USA International; 2010 Miss Hooters MN Total Automotive, Booth #11069<br />

9:00 a.m.–5:00 p.m. Service Central / Big ) Tires Racing Nitro Funny Car Johnny Gray’s #31 Funny Car Big O Tires, Booth #42263<br />

9:00 a.m.–5:00 p.m. The Revolver pickup truck As seen on “Hot Rod TV” MagnaFlow Exhaust Products, Booth #23543<br />

9:00 a.m.–5:00 p.m. Warren Johnson’s NHRA Pro Stock Car NHRA Pro Stock championships Motive Gear, Booth #23567<br />

9:30 a.m.–10:00 a.m. Rich Evans Hot-rod designer, builder and painter; TV personality as seen on “Car Warriors” Solution Finish Trim Restorer, Booth #13043<br />

9:30 a.m.–10:30 a.m. Dennis Gage Host of “My Classic Car” on SPEED Channel RaceDeck, Booth #21501<br />

10:00 a.m.–11:00 a.m. Bobby Alloway Award-winning builder PPG Industries Inc., Booth #24501<br />

10:00 a.m.–11:00 a.m. Chip Foose As seen on “Overhaulin’” WD-40 Co., Booth #12217<br />

10:00 a.m.–11:00 a.m. Cole Whitt NASCAR Nationwide Series driver of the No. 88 Chevrolet Ingersoll Rand, Booth #10149<br />

10:00 a.m.–11:00 a.m. Danny Burrow Driver of the Bonneville record-holder Blowfi sh Derale Performance, Booth #22337<br />

10:00 a.m.–11:00 a.m. Jonathan Elkins #32 Lucas Oil Racing Series Pro Lite driver ProRYDE Suspension Systems, Booth #33109<br />

10:00 a.m.–11:00 a.m. Mike and Jim Ring—The Ring Brothers Automotive builders known for muscle cars, off-the-hook creativity and precision BASF–The Chemical Co., Booth #21455<br />

10:00 a.m.–11:00 a.m. Ray Evernham Former Sprint Cup owner; crew chief; ESPN analyst Sherwin-Williams Automotive Finishes, Booth #10831<br />

10:00 a.m.–11:00 a.m. Rhys Millen Stunt driver; Pikes Peak Hill Climb champion; Formula Drift champion HRE Wheels, Booth #22359<br />

10:00 a.m.–12:00 p.m. Andy Stapp Airbrush artist from Spike TV and SPEED Channel shows Speed Dawg Shift Knobs, Booth #20176<br />

10:00 a.m.–12:00 p.m. Jessi Combs TV personality; fabricator Lincoln Electric Co., Booth #23525<br />

10:00 a.m.–12:00 p.m. Nick Baumgartner X-Games gold medalist; PRO Light Truck racer Warn Industries Inc., Booth #31027<br />

10:00 a.m.–12:00 p.m. Reed Timmer, Chris Chittick and the Dominator The “Storm Chasers” and the Dominator: The ultimate storm-chasing machine LINE-X Protective Coatings, Booth #34135<br />

10:00 a.m.–12:00 p.m. Rick Dale As seen on History Channel’s “American Restoration” TV show Evapo-Rust/Harris International Labs, Booth #24788<br />

10:00 a.m.–12:00 p.m. Stacey David As seen on “Gearz TV” and Speed TV American Powertrain, Booth #23288<br />

10:00 a.m.–12:00 p.m. The Red Jacket Firearms cast Discovery Channel’s TV <strong>Show</strong> “Sons of Guns” Superlift Suspension Systems, Booth #30171<br />

10:00 a.m.–12:00 p.m. TJ Lavin TV personality; X-Games gold medalist; celebrity DJ KICKER, Booth #11339<br />

10:00 a.m.–2:00 p.m. Danny Lawrence Director of track support and trackside manager for ECR engines ARP Inc., Booth #22549<br />

10:00 a.m.–2:00 p.m. Lance Coury Freestyle Motocross Moto-Gate, Booth #38119<br />

10:00 a.m.–2:00 p.m. Matt Hughes Hall of Fame and nine-time MMA champion BMF Wheels, Booth #30205<br />

10:00 a.m.–3:00 p.m. Joey N. Granatelli Off-road and truck racer Granatelli Motor Sports Inc., Booth #23723<br />

10:00 a.m.–4:00 p.m. Bill Patterson Motionsports artist Continental Tire the Americas LLC, Booth #43169<br />

10:00 a.m.–4:00 p.m. Daha Joo Famous Korean model Hankook Tire America Corp., Booth #43061<br />

10:00 a.m.–4:00 p.m. Erica Nagashima Formula Drift model Hankook Tire America Corp., Silver Lot, Hankook Mobile rig<br />

10:00 a.m.–4:00 p.m. Megan Belet Formula Drift model Hankook Tire America Corp., Silver Lot, Hankook Mobile rig<br />

10:00 a.m.–4:00 p.m. Yunmi Huh Famous Korean model Hankook Tire America Corp., Booth #43061<br />

10:30 a.m.–11:30 a.m. Nub As seen on “American Chopper” series; Nub Grafi x FBS Distribution Co. Inc., Booth #11177<br />

10:30 a.m.–2:00 p.m. Mario Andretti Racing legend with 111 wins, including F1 world championship MagnaFlow Exhaust Products, Booth #23543<br />

11:00 a.m.–11:30 a.m. Troy Trepanier Automotive designer and builder Eaton Performance Products, Booth #23043<br />

11:00 a.m.–12:00 p.m. “Ballistic” BJ Baldwin Four-time national Off-Road champion Rigid Industries, Booth #35171<br />

11:00 a.m.–12:00 p.m. Dennis Gage Host of “My Classic Car” on SPEED Channel Steele Rubber Products, Booth #22982<br />

11:00 a.m.–12:00 p.m. DJ Copp 15-year “Over the Wall” veteran; ESPN NASCAR analyst Ingersoll Rand, Booth #10149<br />

11:00 a.m.–12:00 p.m. Johnny Gray Driver of the #31 Service Central/Big O Tires Racing Nitro Funny Car Big O Tires, Booth #42263<br />

11:00 a.m.–12:00 p.m. Larry McReynolds aka “Larry Mac” NASCAR Crew Chief; race commentator ITW Global Brands, Booth #61133, Front Silver Lot<br />

11:00 a.m.–12:00 p.m. Ron Covell Master metal shaper; winner of America’s Most Beautiful Roadster award Trick-Tools.com, Booth #20019<br />

11:00 a.m.–12:15 p.m. Cruz Pedregon NHRA Funny Car driver SNAP-ON Equipment, Booth #41097<br />

11:00 a.m.–1:00 p.m. Chuck Mallett Corvette customizer; known for the Mallett V8 Solstice Quick Time Performance, Booth #24433<br />

11:00 a.m.–1:00 p.m. Gareth Swanepoel Supercross and Motocross competitor N-FAB, Booth #36087<br />

11:00 a.m.–3:00 p.m. Kenny Youngblood Hot-rod celebrity; CARtoons artist Mickey Thompson Performance Tires & Wheels, Booth #43021<br />

11:00 a.m.–4:00 p.m. Dennis Anderson and his Grave Digger truck Monster Truck legend celebrating 30 years of Grave Digger Spectra Chrome/Gold Effects LLC, Booth #23675<br />

11:00 a.m.–4:00 p.m. Michael Essa Formula Drift pro driver; professional stunt driver CSF Cooling-Racing & High Performance Division, Booth #21533<br />

11:30 a.m.–12:30 p.m. Kid KJ and Jake the Snake Kid KJ’s Pro Mini Monster Truck of the world’s youngest monster truck driver Kid KJ Worlds Youngest Monster Truck Drivers, Booth #38153<br />

12:00 p.m.–1:00 p.m. Chip Foose Automotive designer; host of “Overhaulin’”; 3M ambassador 3M, Booth #12227<br />

12:00 p.m.–2:00 p.m. William “the Refrigerator” Perry Football sensation of the 1985 Super Bowl champion Chicago Bears Big Ass Fans, Booth #10161<br />

12:30 p.m.–1:00 p.m. Rich Evans Hot-rod designer, builder and painter FBS Distribution Co. Inc., Booth #11177<br />

12:30 p.m.–1:00 p.m. Troy Trepanier Known for Rad Rides by Troy, Blowfi sh; car builder; automotive visionary Derale Performance, Booth #22337<br />

1:00 p.m.–2:00 p.m. Alex “The Car Girl” Rogeo Drag racer; model; gearhead Hedman Performance Group, Booth #22543<br />

1:00 p.m.–2:00 p.m. Jimmy Houston Fishing legend Dill Air Controls Products LLC, Booth #40190<br />

1:00 p.m.–2:00 p.m. Brad Keselowski NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037<br />

1:00 p.m.–2:00 p.m. Courtney Hansen Host of “Powerblock TV Royal Purple, Booth #23713<br />

1:00 p.m.–2:00 p.m. David Ragan NASCAR Sprint Cup Series #34 driver Scorpion Truck Bed Linings/Al’s Liner, Booth #34116<br />

1:00 p.m.–2:00 p.m. Kelly & Son Crazy Painters, Tom and Mitch Kelly Known for one-of-a-kind custom design and pinstriping PPG Industries Inc., Booth #24501<br />

1:00 p.m.–2:00 p.m. Randy Blaney NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037<br />

1:00 p.m.–2:00 p.m. Ron Covell Metal shaper Martin Tools, Booth #10773<br />

1:00 p.m.–2:00 p.m. Ryan Blaney NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037<br />

1:00 p.m.–2:00 p.m. Sonny Croughn Legendary hot rod and race car builder since 1962 Champion Oil, Booth #20062<br />

1:00 p.m.–2:00 p.m. Tony Pellegrino Top Ultra-4 racer Genright Offroad LLC, Booth #38089<br />

1:00 p.m.–2:30 p.m. Ryan Friedlinghaus From the Inside West Coast Customs TV show Evercoat, an ITW Company, Booth #10869<br />

1:00 p.m.–3:00 p.m. Chris Duke and Olivia Korte of “Motorz” Chris is “Motorz’” host; Olivia is Motorz Girl and offi cial spokesmodel Covercraft Industries Inc., Booth #23343<br />

1:00 p.m.–3:00 p.m. Dave and Jody Perewitz Legendary motorcycle builder and painter and his speed-record holding daughter KICKER, Booth #11339<br />

1:00 p.m.–3:00 p.m. Jeff Burton NASCAR driver ODYSSEY Battery by EnerSys, Booth #24967<br />

1:00 p.m.–3:00 p.m. Jessi Combs Fabricator; welder; celebrity spokesperson Warn Industries Inc., Booth #31027<br />

Continued on page 14<br />

12 SEMA <strong>Show</strong> <strong>Daily</strong><br />

(schedule as of October 8, 2012)


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 13


continued from page 12<br />

Wednesday, October 31, 2012<br />

Appearance Time Celebrity Known For Exhibitor/Location<br />

1:00 p.m.–3:00 p.m. Kevin Tetz Host of Paintucation “DVDs,” “Trucks!” and “Classic Rides” Heatshield Products, Booth #23831<br />

1:00 p.m.–3:00 p.m. Tim Strange Host of “Search and Restore”; award-winning custom builder EZ Shield Paint Protector, Booth #31244<br />

1:00 p.m.–4:00 p.m. Andy Stapp Airbrush artist from Spike TV and SPEED Channel shows Speed Dawg Shift Knobs, Booth #20176<br />

1:00 p.m.–5:00 p.m. Kristen Beat NASCAR’s Miss Sprint Cup Ingersoll Rand, Booth #10149<br />

1:00 p.m.–5:00 p.m. Von Hot Rod Pinstriper CFR Performance, Booth #20004<br />

1:30 p.m.–2:30 p.m. Dan Woods Host of “Chop Cut Rebuild” Classic Industries/OER, Booth #23975<br />

1:30 p.m.–2:30 p.m. Dennis Gage Host of “My Classic Car” on Speed TV Autogeek.net, Booth #13037<br />

1:30 p.m.–2:45 p.m. Cruz Pedregon NHRA Funny Car driver SNAP-ON Equipment, Booth #41097<br />

2:00 p.m.–3:00 p.m. Chad George Pro Lite Off-Road racer LOORRS Traxxas, Booth #21313<br />

2:00 p.m.–3:00 p.m. Chip Foose As seen on “Overhaulin’” WD-40 Co., Grand Lobby, WD-40/SEMA Cares Foose ’53 F-100<br />

2:00 p.m.–3:00 p.m. Cole Whitt NASCAR Nationwide Series driver of the No. 88 Chevrolet Ingersoll Rand, Booth #10149<br />

2:00 p.m.–3:00 p.m. Courtney Force NHRA Funny Car rookie; as seen in “Driving Force” reality TV show Traxxas, Booth #21313<br />

2:00 p.m.–3:00 p.m. Eddie Paul Concept car designer; owner of EP Industries Hypertherm Inc., Booth #24783<br />

2:00 p.m.–3:00 p.m. Gene Winfield Legendary custom car builder; considered to be one of the “godfathers” of car customizing Syracuse Nationals, Booth #24696<br />

2:00 p.m.–3:00 p.m. John Force 15-Time NHRA Funny Car champion Traxxas, Booth #21313<br />

2:00 p.m.–3:00 p.m. Ken Block Known for Monster World Rally; DC Shoes Shining Monkey Corp., Booth #20069<br />

2:00 p.m.–3:00 p.m. Mike Neff NHRA Funny Car driver for John Force Racing Traxxas, Booth #21313<br />

2:00 p.m.–3:00 p.m. Robert Hight NHRA Funny Car champion driver for John Force Racing Traxxas, Booth #21313<br />

2:00 p.m.–3:00 p.m. Stacey David Host of “Gearz TV” on the SPEED Channel Skyjacker Suspensions, Booth #34083<br />

2:30 p.m.–3:30 p.m. Brian Deegan Three-time Off-Road champion Pro 2 Race Trucks Pro Comp, Smittybilt, Rubicon Express, G2 Axle & Gear, Booth #34045<br />

2:00 p.m.–3:30 p.m. Casey Currie Short-course Off-Road champion MagnaFlow Exhaust Products, Booth #23543<br />

2:00 p.m.–4:00 p.m. The Red Jacket Firearms cast Discovery Channel’s TV <strong>Show</strong> “Sons of Guns” Superlift Suspension Systems, Booth #30171<br />

2:15 p.m.–2:45 p.m. Rich Evans Master car builder, fabricator and custom painter WyoTech, Booth #12073<br />

2:30 p.m.–3:30 p.m. Pat Gerber Creator and driver of the Shocker Monster Truck Derale Performance, Booth #22337<br />

3:00 p.m.–4:00 p.m. Charley Hutton Hutton’s Color Studio; Custom painter and Ridler winner PPG Industries Inc., Booth #24501<br />

3:00 p.m.–4:00 p.m. DJ Copp 15-year “Over the Wall” veteran; ESPN NASCAR analyst Ingersoll Rand, Booth #10149<br />

3:00 p.m.–4:00 p.m. David Ragan NASCAR Sprint Cup Series #34 driver Scorpion Window Film, Booth #13255<br />

3:00 p.m.–4:00 p.m. Rutledge Wood Host of “Top Gear” on History Channel and “Trackside Live” on SPEED Channel ORACLE Lighting, Booth #11331<br />

3:00 p.m.–4:00 p.m. Tom “the Mongoose” McEwen Drag racing legend Danchuk Manufacturing Inc., Booth #24679<br />

3:00 p.m.–5:00 p.m. Dan Woods Host of “Chop Cut Rebuild” on SPEED Channel Legendary Auto Interiors, Booth #24093<br />

3:30 p.m.–4:30 p.m. Dennis Gage Host of “My Classic Car” on SPEED Channel Ucoat It, Booth #21543<br />

3:30 p.m.–5:00 p.m. Chip Foose Automotive designer; host of “Overhaulin’” MagnaFlow Exhaust Products, Booth #23543<br />

3:30 p.m.–5:00 p.m. Kenny Youngblood Motorsports graphic designer and pioneer B&M Racing & Performance/Flowmaster/Hurst, Booth #22343<br />

4:00 p.m.–4:30 p.m. Rich Evans Hot-rod designer, builder and painter; TV personality as seen on “Car Warriors” Solution Finish Trim Restorer, Booth #13043<br />

4:00 p.m.–5:00 p.m. Bryan Fuller TV personality known for “Overhaulin’” and “Two Guys Garage”; vehicle fabricator ARP Inc., Booth #22549<br />

4:00 p.m.–5:00 p.m. Lauren Fix The Car Coach; award-winning TV host; author and producer Classic Tube, Booth #24097<br />

4:30 p.m.–5:00 p.m. Rich Evans Hot-rod designer, builder and painter FBS Distribution Co. Inc., Booth #11177<br />

4:30 p.m.–5:00 p.m. “The King” Richard Petty NASCAR legend Continental Tire the Americas LLC, Booth #43169<br />

DRIVE THE WORLD’S LARGEST FLEET<br />

OF EXOTIC CARS ON A RACETRACK.<br />

And brag for years.<br />

14 SEMA <strong>Show</strong> <strong>Daily</strong><br />

VISIT EXOTICS RACING IN THE FRONT SILVER LOT AND AT BOOTH 30273.<br />

To schedule your laps, call 702.405.7223. For Group Event information, email: groupevent@exoticsracing.com<br />

EXOTICSRACING.COM � 702.405.7223 � FROM $199 FOR 5 LAPS � 14 MODELS TO CHOOSE FROM<br />

(schedule as of October 8, 2012)


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 15


16 SEMA <strong>Show</strong> <strong>Daily</strong><br />

SEMA SHOW FEATURE VEHICLES<br />

2003 Infinity G35 2013 Ford Mustang GT<br />

SR*S Tuning, Booth #33268<br />

��Powertrain/Drivetrain Type and Modifications:<br />

JDM Sport Rikimu air filter and Reiki cold-air intake system; NRG<br />

GK-100RD grounding system; Tieal 44mm V-band waste gate; RG EPAC-<br />

200RD charging system; SR*S catback exhaust system and headers<br />

��Chassis Type and Modifications: Vossen/WS CV1 20x9 front and 20x10.5<br />

rear wheels; Nitto 555 Extreme ZR 245/35/ZR20 front and 275/30ZR20<br />

rear tires; Tein Springs S Tech front strut bar; NRG TNB-413<br />

��Exterior Modifications: ViS Racing Invader 2 lip kit and Techno R carbon-<br />

fiber grille; NRG hood dampers; JDM Sports fender washer kits; factory<br />

coupe wing; D5 Concept G35 2D Vortex roof generator; custom graphics<br />

by Steve Crain of Signs By Tomorrow; JDM black side marker lights<br />

��Interior Modifications: Custom-painted dash and lower center console:<br />

G35 JDM double-DIN radio conversion console; Al & Ed’s Autosound<br />

door handles; 9k Bubble shift knob; NRG ST-016R-PP limited-edition<br />

350mm sport steering wheel; Extreme lighting Stella LEDs<br />

Vortech Engineering, Booth #23063<br />

��Powertrain/Drivetrain Type and Modifications:<br />

Vortech V-3 Si supercharging system, Maxflow air-to-water charge cooler,<br />

eight-rib supercharger drive upgrade, competition air inlet and Maxflow FPB<br />

fuel pump voltage booster; Borla S-Type exhaust<br />

��Chassis Type and Modifications: Forgestar super deep concave F14 wheels;<br />

Toyo Proxes T1R tires; KW coil-over suspension; Whiteline A/R bars and<br />

braces; Baer six-piston brakes<br />

��Exterior Modifications: Street Scene body-styling components<br />

��Interior Modifications: Scosche dash unit


Thursday, November 1, 2012 | 11:30AM - 5:00PM | Las Vegas Convention Center | Rooms N101-N103<br />

Made in the USA<br />

FREE FOR SHOW ATTENDEES. SIGN-UP IS AVAILABLE AT THE DOOR.<br />

TM<br />

Custom Tailored Seat Covers<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 17<br />

03_20_RP_SSD3.indd 17 10/23/12 8:08 AM


18 SEMA <strong>Show</strong> <strong>Daily</strong>


RACING & PERFORMANCE<br />

Continued from page 3<br />

Current as of October 15, 2012<br />

Coverite Industries Inc. ....................22823<br />

Coverking ..............................20513<br />

CP-Carrillo LLC ..........................23128<br />

Craftsman ..............................21229<br />

Crane Cams.............................25217<br />

CSF Cooling-Racing & High Performance Division 21533<br />

Cusco USA Inc./Winmax. ...................21521<br />

Custom Paints Ltd.........................25079<br />

Dart Machinery/Industrial Evolution ...........20722<br />

Darton Sleeves ..........................21210<br />

Dash Designs ...........................22720<br />

David Carey Inc. .........................33223<br />

Davies Craig Pty. Ltd.......................35229<br />

Daystar Products .........................23659<br />

DCI Performance Products. .................25128<br />

DeatschWerks ...........................20646<br />

Defenderworx ...........................20259<br />

Delta Tech Industries LLC ..................22729<br />

Demon Carburetion .......................22525<br />

Depo Racing Technology Co. Ltd.. ............20045<br />

Derale Performance.......................22337<br />

Design Engineering Inc.. ...................20113<br />

DevilsOwn Injection .......................20759<br />

DiabloSport .............................20013<br />

Diamond Eye Performance. .................20564<br />

Different Trend Inc. .......................20647<br />

Dimsport ...............................24427<br />

Disc Brakes Australia......................23516<br />

DJ Safety...............................21719<br />

Doug Thorley Headers . . . . . . . . . . . . . . . . . . . . .24737<br />

Drew Technologies........................22824<br />

DRP Performance Products . ................20769<br />

DSPORT Magazine........................24817<br />

D.S.S. Racing............................23320<br />

Dynapack Dynamometers . .................20671<br />

Dynatek Technologies .....................21202<br />

Dynocom Industries.......................20123<br />

Dynojet Research.........................20343<br />

Dynomax ...............................25131<br />

Dynotech Driveshafts......................20751<br />

Eagle Specialty Products Inc.. ...............23631<br />

Easy Performance Products .................21745<br />

Eaton Performance Products . ...............23043<br />

EBC Brakes .............................24975<br />

Edelbrock Corp. ....................22538, 22643<br />

Edge Products/Superchips. .................23243<br />

Eibach .................................23265<br />

Eight Stack Fuel Injection ..................21721<br />

E-Motion Products ........................22826<br />

E-MOTION USA ..........................20565<br />

E-MOTOR USA Inc.........................21234<br />

EMPI Inc. ...............................23035<br />

ENEOS Motor Oil .........................31273<br />

Energy Suspension .......................22967<br />

Engine Builder Magazine ...................23428<br />

Engine Pro..............................25121<br />

EnvisionTEC.............................32266<br />

ESAB Welding & Cutting Products . ...........21401<br />

E-Stopp ................................20622<br />

E3 Spark Plugs ..........................24216<br />

Everlast Power Equipment ..................24432<br />

Exedy Globalparts Corp.. ...................20053<br />

Exospeed Racing Wheels ...................21206<br />

Exotics Racing ...........................30273<br />

Extreme Outback Products .................22927<br />

E-Z UP International Inc. ...................20570<br />

Factory Five Racing Inc.. ...................23927<br />

FAST (Fuel Air Spark Technology). ......22613, 22713<br />

Featherlite Inc............................20713<br />

Ferrea Racing Components . ................24329<br />

Fidanza (Flywheels & Clutches) . .............22732<br />

Finixx New Technology Co. Ltd. . .............24921<br />

Firestone Industrial Products . . . . . . . . . . . . . . . .23013<br />

FK Rod Ends ............................24981<br />

Flex-a-lite Consolidated. ...................22513<br />

Flitz International Ltd. .....................23813<br />

FLO~PRO Performance Exhaust. .............21661<br />

FMS Automotive/ATS Design . ...............20241<br />

Forecast Product Development Corp.. .........24122<br />

Fragola Performance Systems ...............24981<br />

Frana Vehicles ...........................23216<br />

FRAP ..................................21707<br />

Fuel Doctor .............................24921<br />

Fuelab .................................21646<br />

Garrett by Honeywell ......................24613<br />

GFB...................................20666<br />

G-Force Racing Gear . . . . . . . . . . . . . . . . . . . . . .20050<br />

GGB Bearing Technology . ..................20066<br />

Gibson Performance Exhaust ................22961<br />

Gold Eagle Co............................20133<br />

Golden State Gear . . . . . . . . . . . . . . . . . . . . . . . .24031<br />

Goodridge USA Inc. .......................24213<br />

GoPro .................................20353<br />

Granatelli Motor Sports Inc. .................23723<br />

Grant Products...........................22427<br />

Grassroots Motorsports . ...................24425<br />

Great Clips Racing NASCAR <strong>Show</strong>car. .........37241<br />

Green Filter USA .........................24237<br />

GreenLight..............................30251<br />

Griffin Thermal Products ...................24935<br />

Ground Force Suspension . .................24237<br />

GROWit LLC.............................23720<br />

Haitima Corp.............................21713<br />

Haltech Engine Management Systems. ........20266<br />

Hamsar Diversco Inc.......................23425<br />

H&R Special Springs LP. ...................21601<br />

Hangzhou Changzhi Parts Co. Ltd. ............25120<br />

Hangzhou Farfly Auto Parts Ltd.. .............34222<br />

Hangzhou Haihua Import & Export Co. Ltd. .....33221<br />

Hangzhou Magic Power Racing Parts Ltd. . .....21737<br />

Hawk Performance Products Group ...........23351<br />

HD Performance Auto Parts Co. Ltd.. ..........20664<br />

Heartthrob Exhaust . ......................23522<br />

Heatshield Products. ......................23831<br />

Hedman Performance Group . ...............22543<br />

Hefei Royal Ching International<br />

Trading Co. Ltd. . .......................32262<br />

Hella Inc. ...............................22526<br />

Hellwig Products Co. Inc.. ..................20371<br />

High Performance Gear . ...................24623<br />

Hi-Lustre Car Care Products ................20034<br />

Hi-Tach Oil. .............................33266<br />

Holley Performance Products. ...............22667<br />

Hoodlift by Warrior Products ................20079<br />

Hotchkis Sport Suspension .................21261<br />

House of Kolor by Valspar . .................23513<br />

Howards Cams ..........................23724<br />

HPP Heide Performance Products ............25167<br />

HP Tuners LLC ...........................23124<br />

HRE Wheels .............................22359<br />

Huichang Company . ......................20644<br />

Hypertech Inc. ...........................20613<br />

Hypertherm Inc.. .........................24783<br />

ID4motion ..............................31250<br />

IMIS-International Motorsports Industry <strong>Show</strong> . . .20727<br />

Industrial Injection Diesel Performance . .......20167<br />

Inglese. ..........................22613, 22713<br />

Ing Tien Enterprise Co. Ltd. . ................38223<br />

Injen Technology Co. . .....................21435<br />

Innovate Motorsports. .....................22819<br />

inTech Trailers ...........................21759<br />

Intense Automotive Design Research<br />

and Development .......................24217<br />

Intercomp . .............................20766<br />

Intro-Tech Automotive Inc. ..................24775<br />

Invictus by S-MAX ........................20545<br />

IPCW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20663<br />

I Performance . ..........................24751<br />

Ironclad Performance Wear . ................25267<br />

ISC Suspension North America. ..............38197<br />

ISIS Power. .............................24959<br />

ISSPRO Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24233<br />

JAMAR Performance by Belt Drives Ltd.. .......21216<br />

JDM Sport ..............................21651<br />

JE Pistons . .............................22820<br />

Jet-Hot High Performance Coatings. ..........24717<br />

JET Performance Products. .................23613<br />

Jiangsu Chaoli Electric. ....................23221<br />

Joe Gibbs Driven Racing Oil. ................25117<br />

JRi Shocks .............................21551<br />

Justice Brothers Inc. . .....................22922<br />

Kaeser Compressors Inc.. ..................20253<br />

Kamak Dynamics. ........................20163<br />

K&N Engineering Inc.. .....................22943<br />

K&P Engineering . ........................20012<br />

Kawasaki Turbo System. ...................21749<br />

KC HiLiTES Inc. . .........................23637<br />

KD Kanopy. .............................22828<br />

Kennol Performance Oil ....................35288<br />

Keystone Automotive<br />

Operations Inc.. ............20278, 20378, 20587<br />

K-Mac Suspension. .......................20276<br />

Kombat T98 Luxury Armored SUV ............25033<br />

KONI Shock Absorbers. ....................23835<br />

Kooks Custom Headers . ...................21647<br />

Koyorad Racing . . . . . . . . . . . . . . . . . . . . . . . . . .20537<br />

K-Tuned. ...............................24797<br />

KW Automotive North America Inc.. ...........24535<br />

L.A. Sleeve Co. ..........................20555<br />

LDK-Deyuan Bearing Factory. ...............35243<br />

Leonardo Diagnostic Tool. ..................25027<br />

Liang Fei Industry Co. Ltd. ..................20640<br />

Light Racing ............................20233<br />

Lincoln Electric Co. . ......................23525<br />

Lingenfelter Performance Engineering .........24655<br />

Link Engine Management ..................34261<br />

Litespeed Racing .........................24023<br />

Lithium Pros ............................22932<br />

Livernois Motorsports & Engineering LLC. ......20078<br />

Longevity Welding . .......................25271<br />

LUBER .................................25025<br />

Mackin Industries Inc. . .............22813, 22913<br />

MagnaFlow Exhaust Products . ..............23543<br />

Magnum Performance Turbos . ..............25265<br />

Magnuson Products. ......................24643<br />

MAHLE Motorsports. ......................20547<br />

Manley Performance Products ...............22519<br />

Maradyne High Performance Fans ............22923<br />

Marshall Instruments. .....................23421<br />

MasterCraft Safety. .......................24033<br />

MAVTV.................................34265<br />

McGaughys Suspension. ...................21415<br />

McLeod Racing LLC. ......................22837<br />

Mechanix Wear Inc. .......................24835<br />

MechMan Alternators. .....................21755<br />

Meguiar’s Inc. . ..........................23643<br />

Mentor Parts International Co. Ltd.. ...........21220<br />

ME Wagner Performance ...................20767<br />

Meyers Publishing ........................22439<br />

Meziere Enterprises. ......................23225<br />

MFactory Competition Products ..............21731<br />

Midwest Control .........................20060<br />

Militec USA . ............................25220<br />

Miller Electric Manufacturing Co.. ......24013, 24117<br />

Milodon Inc.. ............................22735<br />

Mirai Powersports . .......................21733<br />

Mitsubishi Turbo .........................30281<br />

Mittler Bros. Machine & Tool . ...............20533<br />

Mobil 1 . ...............................24243<br />

Moroso Performance Products. ..............22417<br />

Mothers Polishes-Waxes-Cleaners............22557<br />

Motive Gear. ............................23567<br />

Motor State Distributing. ...................25125<br />

Motovicity Distribution .....................25157<br />

Motul. .................................24523<br />

MSD Performance . . . . . . . . . . . . . . . . . . . . . . . .23127<br />

Mustang Dynamometer ....................21241<br />

NASCAR. ...............................22299<br />

National Emblem Inc.. .....................22728<br />

National Hot Rod Association ................22329<br />

National Performance Warehouse/<br />

Speed Warehouse. ......................23621<br />

NC CAR . ...............................34224<br />

Neutron Motorsports/Eliminator<br />

Truck Accessories. ......................20157<br />

NGK Spark Plugs .........................23313<br />

Ningbo Henri Development Trade Co. Ltd. ......20761<br />

Ningbo Racing Performance Products Co. Ltd.. . .23423<br />

Ningbo Sunrising Silicone Hose Co. Ltd.........20662<br />

Ningbo Xinlu Polyurethane Industrial Co. Ltd.....20658<br />

Ningbo Yinzhou GNS Auto Parts Co. Ltd.........20623<br />

Northern Factory Sales Inc. . ................20526<br />

NRG Innovations .........................24791<br />

Objet Geometries. ........................24332<br />

ODYSSEY Battery by EnerSys. ...............24967<br />

Ohlins USA. .............................21515<br />

OPTIMA Batteries. ........................22755<br />

OS Giken ...............................20127<br />

PaceSetter Performance Products ............22829<br />

Painless Performance Products . .............22657<br />

Palmer Performance Engineering.............20523<br />

Penske Racing Shocks. ....................25017<br />

PERDE .................................21767<br />

Performance Auto & Sound Magazine .........24415<br />

Performance Bearing ......................20775<br />

Performance Business Magazine .............22523<br />

Performance Electronics Ltd. ................20044<br />

Performance Racing Industry. ...............22625<br />

Performance Tube Bending Inc. . . . . . . . . . . . . . .20559<br />

Perma-Cool Products. .....................23324<br />

PerTronix Performance Products .............22421<br />

Phenix Industries .........................20365<br />

Pilot Automotive. .........................44326<br />

Pin Hsiu Rubber Co. Ltd. . ..................21201<br />

Pirngder Industry Co. Ltd. ..................25227<br />

Pitboxes.com. ...........................20177<br />

PLX Devices. ............................20327<br />

PML Inc. ...............................23826<br />

Popular Mechanics Magazine ...............20016<br />

Power Stop . ............................22435<br />

PPG Industries Inc.. .......................24501<br />

PPE ...................................21255<br />

Premier Performance. .....................21327<br />

Prestolite Performance/Mr. Gasket............22531<br />

Procar Custom Seating Systems by SCAT ......22635<br />

ProCharger .............................24121<br />

Procomp Electronics Inc. ...................20737<br />

ProHeader Inc.. ..........................23117<br />

Projx Auto Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .24629<br />

Prosport Gauges Inc. . .....................21211<br />

PROTHANE Products . .....................24037<br />

PRW Industries . .........................23217<br />

Pulstar. ................................20025<br />

Pypes Performance Exhaust ................21527<br />

QA1...................................23255<br />

Quarter Master ....................22613, 22713<br />

Quarter Mile Foundation/Project 1320 .........10900<br />

Quick Time Performance . ..................24433<br />

Race Car Dynamics Inc./RCD Suspension ......21349<br />

RaceDeck ..............................21501<br />

Race Ramps ............................21215<br />

Racer Media & Marketing Inc. . ..............21701<br />

Raceway Garage Tile Manufacturing ..........21226<br />

RacingJunk.com . ........................20633<br />

Racing Power Co. ........................23817<br />

RADO. .................................24524<br />

Ram Air SS .............................35245<br />

Rancho ................................25131<br />

Rancho/Dynomax. ........................25131<br />

Rapid Scan 3D. ..........................32245<br />

RCF Technologies Inc. . ....................32277<br />

Redhorse Performance ....................25223<br />

Red Line Synthetic Oil Corp. ................22725<br />

REMUS Innovation ........................20227<br />

RHS (Racing Head Service) . ..........22613, 22713<br />

Richard Petty Driving Experience .............21258<br />

Road Magnet Performance Springs ...........20076<br />

Road Rage Gages LLC .....................21715<br />

Robert Pond Motorsports ...................21723<br />

Rockland Standard Gear Inc. . ...............20753<br />

Romeo Ferraris USA. ......................25163<br />

Ron Francis Wiring. .......................24829<br />

Ross Racing Pistons ......................23625<br />

Royal Purple ............................23713<br />

Sanctiond Automotive Group . ...............25055<br />

S&B Filters Inc. . .........................23537<br />

SCAT Enterprises Inc.. .....................22637<br />

Scotchman Industries . ....................20553<br />

SCT Performance. ........................21423<br />

Sebring Tuning/Jim Cook Racing .............23321<br />

Seibon Carbon. ..........................21613<br />

SEMA Data Co-op . .......................20579<br />

7th Phase Inc. . ..........................20771<br />

Shanghai Jiawen Performance Industries Co. Ltd. 32237<br />

Shanghai Neway Insourcing Co. Ltd. ..........21711<br />

Sharpe Products .........................21757<br />

Shining Monkey Corp. .....................20069<br />

Shop Crane by Gorbel .....................20747<br />

SICOM Composite Ceramic<br />

Brakes and Clutches .....................30219<br />

Simpson Race Products....................21705<br />

SIRIUS Light Technology Co. Ltd. .............20636<br />

SLP Performance Parts Inc. . . . . . . . . . . . . . . . . .21343<br />

Snappin Turtle Tie Downs ..................21547<br />

Sniper Motorsports Inc. ....................22624<br />

Snow Performance Inc. ....................20117<br />

Sonnax Industries ........................20038<br />

Source Interlink Media.....................22743<br />

SPAL USA ..............................24437<br />

SPC Performance.........................20233<br />

SPDi Spark .............................37197<br />

SPEC Clutches & Flywheels .................21537<br />

Spec-D Tuning...........................20141<br />

Specialty Auto Parts/Proform ................22367<br />

Specialty Products Co......................20233<br />

Speed Dawg Shift Knobs ...................20176<br />

Spring Mountain Motorsports................20653<br />

Sprint Booster USA/HSD Suspension USA ......21511<br />

Sprintex Superchargers ....................20171<br />

Spyder Auto.............................24761<br />

Squash Performance ......................21709<br />

SR*S TUNING............................33268<br />

Stabilus ................................24733<br />

Stage 8 Locking Fasteners .................23121<br />

Standard Motor Products Inc.................24130<br />

Standard Suspension......................20267<br />

Start Pac ...............................38194<br />

Stewart Warner ..........................22317<br />

StopTech/Power Slot ......................23057<br />

Strange Engineering/US Gear Corp. ...........22618<br />

Stratasys 3D Printers & Production Systems ....23913<br />

STS Turbo ..............................23822<br />

Super Toy Products by Farrow Fabricating ......20745<br />

SuperFlow Dynamometers & Flowbenches .....21505<br />

SuperPro Suspension......................23323<br />

Surf City Garage .........................25175<br />

SWAY-A-WAY ............................21254<br />

Swisstrax Corp. . . . . . . . . . . . . . . . . . . . . . . . . . .21321<br />

Synapse Engineering Inc....................21741<br />

Synchrotech Transmissions Inc...............21729<br />

TABZONE ...............................25016<br />

Taizhou Hengxin Auto Parts Co. Ltd............20654<br />

Tanabe USA Inc...........................25021<br />

Taylor/Vertex ............................23437<br />

TCI..............................22613, 22713<br />

TechAFX Inc. ............................30269<br />

Techflex Inc. ............................23029<br />

Tech Line Coatings Inc. ....................20561<br />

TEIN USA Inc.............................24917<br />

Thermo-Tec Performance Products ...........23213<br />

Tokico Performance Shocks.................24323<br />

Topgear ................................35254<br />

Top Street Performance ..............20527, 20632<br />

Torco International Corp/Torco Oil ............23917<br />

Total Seal Piston Rings ....................24337<br />

Trans Am Depot ..........................24131<br />

Traxxas ................................21313<br />

Trick Flow Specialties .....................23731<br />

Trick Tools ..............................20019<br />

TRUFIBER ..............................20153<br />

TTS Inc.................................24029<br />

Tuned by Matrix..........................24428<br />

TurboDirect South Africa ...................25178<br />

Turbonetics Inc. ..........................23735<br />

UCoat It ................................21543<br />

United Engine & Machine Co.................23113<br />

Unitycoon Co. Ltd. ........................21200<br />

US Speedo/Motor City Products ..............21235<br />

Valair Inc................................20668<br />

Vibrant Performance ................24128, 24543<br />

Viking Performance Inc.....................24333<br />

Vision X Lighting .........................20271<br />

V-MAXX USA ............................20014<br />

VMS Racing.............................20667<br />

Volant Cool Air Intakes.....................25037<br />

Vortech/Paxton...........................23063<br />

VP Racing Fuels..........................22930<br />

VWerks ................................24701<br />

Walbro/TI Automotive......................20637<br />

Wanda Refinish ..........................24649<br />

Wavetrac® Differentials ...................23727<br />

Weddle Industries ........................24823<br />

Weld Racing LLC .........................24955<br />

Whiteline Suspension......................24723<br />

Whitman Manufacturing Corp. ...............33265<br />

WHOOSH! Inc. ...........................20170<br />

Wilwood Disc Brakes......................24943<br />

Winjet Automotive Inc. .....................20546<br />

Wiseco/K1 ..............................23016<br />

Woolf Aircraft Products Inc. .................20366<br />

World Products ..........................22532<br />

Wossner Pistons .........................20643<br />

XRP Inc.................................24635<br />

XS Power Batteries .......................23417<br />

Yuhuan Shengyu Machinary Factory ..........21735<br />

Yuhuan Xinyuan Chang Machinery Co. Ltd. .....20672<br />

Yukon Gear & Axle ........................20033<br />

Zeitronix Inc. ............................24229<br />

ZEX .............................22613, 22713<br />

Zhejiang Sinma Automotive Suspension Co. Ltd. .34260<br />

Zibo Qiwangda Mechanical and Electrical<br />

Equipment Manufacturing Co. Ltd. ..........35284<br />

zMAX Micro-lubricant/US LEGEND CARS .......34243<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 19<br />

03_20_RP_SSD3.indd 19 10/23/12 7:44 AM


1,100 Exhibitors!<br />

3,200 Booths!<br />

38,000 Buyers!<br />

Race Industry Week 2012!<br />

Machinery Row!<br />

register today:<br />

Where Racing<br />

Gets Down<br />

to Business<br />

November 29 – December 1, 2012<br />

http://prishow.org/onlinereg12<br />

Register for the PRI Trade <strong>Show</strong> in our booth, then<br />

receive your show credentials in the mail before<br />

departing to Orlando.<br />

We’ll reserve hotel accommodations for you, too!<br />

Come See Us At SEMA:<br />

Booth #22625<br />

Delivering Business Opportunities for 25 years!<br />

����������������������


Earthquake TNT Series Amplifiers, Coaxials<br />

and Subwoofers Are Budget-Friendly Upgrades<br />

In 1984, Joseph J. Sahyoun, a music freak and aerospace<br />

engineer unhappy with the existing loudspeaker technology<br />

and performance, decided to put his advanced knowledge<br />

in aerospace technology to use. He pushed his technological<br />

boundaries to the limit to create the kind of subwoofer he<br />

could live with.<br />

For more than 25 years, Earthquake’s innovative audio<br />

technologies have been connecting millions of people around<br />

the world with the sound solutions they need. EQ Sound<br />

designs, manufactures and markets high-performance audio<br />

systems for use in home and mobile audio/video systems for<br />

the aftermarket and OEM automotive systems.<br />

The TNT series of amplifiers have the power and intensity<br />

that Earthquake is known for, but with an affordable price<br />

tag. Everybody deserves a strong amplifier to keep up with<br />

their sound system. Built with patented output technology,<br />

high-quality circuitry and massive Mosfet power supplies, the<br />

TNT series of amplifiers can deliver more power and cleaner<br />

sound without breaking the bank.<br />

All TNT amplifier models sport a slim, low-profile design<br />

that allows them to be installed in tight spaces, such as under<br />

the front seats, behind the back passenger seats, etc. There<br />

are enough options for any setup as the TNT amplifiers<br />

are available in class A/B and class D models with prices<br />

starting at $175 per amplifier. One example, the TD5X<br />

all-digital five-channel amplifier is a “One Install Does It<br />

All” kind of amplifier with a suggested retail at $425 per<br />

piece. With four channels at 100 Wrms per channel for<br />

front and rear imaging, plus a subwoofer channel with more<br />

than 400 Wrms output, the TD5X delivers 3,000 watts of<br />

max power.<br />

The TNT coaxials are designed to upgrade factory speakers<br />

in a snap. Built with low-mass poly-injection cone bodies,<br />

these coaxials deliver precision sound quality. The 30mm<br />

mylar super tweeters reproduce high frequencies exceptionally<br />

with ease. The TNT coaxials also feature the PistonMax<br />

technology and large butyl surrounds that allow these coaxials<br />

to produce cleaner deep mid bass in a shallow-mount design.<br />

For example, the 6.5-in. TNT coaxial T65 can handle up<br />

to 400 watts of power with only a 2.5-in. mounting depth.<br />

Also available in 4-, 4x6-, 5.25-, 5x7- and 6x9-in. models<br />

with a price ranging from $89 to $149 per pair of speakers,<br />

the TNT coaxial is the perfect fit for your installation as it<br />

fits most makes and models.<br />

The TNT subwoofers can easily rival more pricey subs<br />

when it comes to looks and performance. With doublethick,<br />

high-density magnets, these subs effortlessly deliver<br />

the hard-hitting bass Earthquake is famous for. Equipped<br />

with Earthquake’s Triple Vent cooling technology, the TNT<br />

subwoofers will keep their cool as they pump out that bass.<br />

The TNT subwoofers also feature push-on terminals for<br />

easy installation, stitched-in tensile leads for durability and<br />

less cone distortion. Available in 10- and 12-in. models with<br />

single and dual four-ohm voice coils (four-wound coils), the<br />

TNT subwoofer can be easily integrated to many vehicle<br />

audio systems.<br />

Visit www.earthquakesound.com to learn about these<br />

products and more.<br />

#SEMA<strong>Show</strong> |<br />

MOBILE ELECTRONICS<br />

& TECHNOLOGY<br />

Current as of October 15, 2012<br />

Absolute USA. . . . . . . . . . . . . . . . . . . . . . . . . . . .11620<br />

Accele Electronics Inc.. . . . . . . . . . . . . . . . . . . . .11531<br />

Access 2 Communications Inc. . . . . . . . . . . . . . .11739<br />

Add.On.Auto . . . . . . . . . . . . . . . . . . . . . . . . . . . .11810<br />

AE Distributing. . . . . . . . . . . . . . . . . . . . . . . . . . .11427<br />

AEW. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11616<br />

AJIN Industrial Co. Ltd. . . . . . . . . . . . . . . . . . . . .11355<br />

Aopec Automotive Parts Co. Ltd. . . . . . . . . . . . . .11466<br />

ARC Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11617<br />

ATP Product Inc. . . . . . . . . . . . . . . . . . . . . . . . . .11877<br />

Audiovox Electronics Corp.. . . . . . . . . . . . . . . . . .11317<br />

AutoAPIa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36238<br />

Autoequips Tech Co. Ltd. . . . . . . . . . . . . . . . . . . .11723<br />

Auto-i (Canada) Corp. . . . . . . . . . . . . . . . . . . . . .11660<br />

Autosim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11478<br />

AutoTrickz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11828<br />

Beanco Technology LLC. . . . . . . . . . . . . . . . . . . .37195<br />

Beat-Sonic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11661<br />

Blueocean Networks Co. Ltd.. . . . . . . . . . . . . . . .11572<br />

Boss Audio Systems . . . . . . . . . . . . . . . . . . . . . .11835<br />

Bracketron. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11673<br />

Brandmotion . . . . . . . . . . . . . . . . . . . . . . . . . . . .11469<br />

Cable Builders Inc.. . . . . . . . . . . . . . . . . . . . . . . .11543<br />

Cablejohn Electronics . . . . . . . . . . . . . . . . . . . . .11961<br />

Cobra Electronics. . . . . . . . . . . . . . . . . . . . . . . . .11551<br />

Crimestopper Security Products Inc. . . . . . . . . . .11760<br />

CWB Electronics Inc. . . . . . . . . . . . . . . . . . . . . . .11967<br />

D’Amore Engineering. . . . . . . . . . . . . . . . . . . . . .38200<br />

Davis Instruments . . . . . . . . . . . . . . . . . . . . . . . .11410<br />

Dongguan New Top Auto Parts Co. Ltd. . . . . . . . .11770<br />

Double Summit LLC. . . . . . . . . . . . . . . . . . . . . . .11681<br />

DriveNTalk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11647<br />

Earthquake Sound Corp. . . . . . . . . . . . . . . . . . . .11431<br />

Everise Industries (S.Z.) Ltd. . . . . . . . . . . . . . . . .11965<br />

Fuel Smart Corp. . . . . . . . . . . . . . . . . . . . . . . . . .38237<br />

Function Electric Inc. . . . . . . . . . . . . . . . . . . . . . .11483<br />

Galmax-GX Lights . . . . . . . . . . . . . . . . . . . . . . . .11883<br />

Garage Armour . . . . . . . . . . . . . . . . . . . . . . . . . .38215<br />

Genesis International Holdings. . . . . . . . . . . . . . .11580<br />

Global Media Industry Group Co. Ltd.. . . . . . . . . .11643<br />

Golden Dragon Electronic Manufactory . . . . . . . .11482<br />

Gospell Smarthome Electronic Co. Ltd. . . . . . . . .11470<br />

Gryphon Mobile Electronics LLC . . . . . . . . . . . . .11455<br />

Guangdong LFF Security Equipment Co. Ltd. . . . .11571<br />

Guangzhou Car-Union Auto Accessories Co. Ltd. .11939<br />

Guangzhou Xin Jun Yue Trade Co. Ltd.. . . . . . . . .11576<br />

Guangzhou Yichenglong Car Accessories Co. Ltd. 11523<br />

Guangzhou Yidi Electronic & Technology Co. Ltd. 11667<br />

Hayashi Telempu North America . . . . . . . . . . . . .11945<br />

Heininger. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11722<br />

Howard Keys Co. . . . . . . . . . . . . . . . . . . . . . . . . .11738<br />

HSAE/Shenzhen Hangsheng Electronics Co. Ltd. .37223<br />

Integrated Services of Quality Assessment. . . . . .11472<br />

INTRAPHEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11547<br />

Intrepid Control Systems . . . . . . . . . . . . . . . . . . .11611<br />

JENNOVA (JE Wireless Innovations) . . . . . . . . . . .38198<br />

Kawaii Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . .35239<br />

KICKER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11339<br />

Kinetik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11717<br />

Kleinn Air Horns. . . . . . . . . . . . . . . . . . . . . . . . . .11773<br />

LED Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11764<br />

LightSpeed Automotive Technology LLC. . . . . . . .11971<br />

LiveViewGPS Inc.. . . . . . . . . . . . . . . . . . . . . . . . .11973<br />

Looxcie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38235<br />

Maisun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11975<br />

Massive Audio . . . . . . . . . . . . . . . . . . . . . . . . . . .11579<br />

Metra Electronics. . . . . . . . . . . . . . . . . . . . . . . . .11841<br />

MITO Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11517<br />

Mobileye Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .11510<br />

Mocar America . . . . . . . . . . . . . . . . . . . . . . . . . .11473<br />

MotorDriveCam . . . . . . . . . . . . . . . . . . . . . . . . . .11981<br />

Myron & Davis by Johnson Safety Inc.. . . . . . . . .11461<br />

Nimbo LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11822<br />

Ningbo Hualian Electronic Science<br />

& Technology Co. Ltd.. . . . . . . . . . . . . . . . . . . .11555<br />

911Signal Technology Inc. . . . . . . . . . . . . . . . . . .11476<br />

Nokya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11411<br />

ODE Auto Parts Co. Ltd. . . . . . . . . . . . . . . . . . . . .11567<br />

ORACLE Lighting . . . . . . . . . . . . . . . . . . . . . . . . .11331<br />

PanaVise Products Inc.. . . . . . . . . . . . . . . . . . . . .11727<br />

Papago Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11480<br />

Parrot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11677<br />

Pioneer Car Electronics . . . . . . . . . . . . . . . . . . . .11761<br />

Poron USA Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .11525<br />

Power Acoustik Electronics . . . . . . . . . . . . . . . . .11853<br />

Precision Interface Electronics. . . . . . . . . . . . . . .11624<br />

RAM Mounting Systems. . . . . . . . . . . . . . . . . . . .11623<br />

R-BLOX Sound Control Inc. . . . . . . . . . . . . . . . . .11582<br />

REDTAIL Telematics . . . . . . . . . . . . . . . . . . . . . . .11977<br />

RePlay XD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30233<br />

ReverseGUARD . . . . . . . . . . . . . . . . . . . . . . . . . .11772<br />

Rosen Entertainment Systems . . . . . . . . . . . . . . .11817<br />

Continued on page 99<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 21<br />

21_44_ME_SSD3.indd 21 10/22/12 3:18 PM


Brought to you by<br />

Vission RS10 High-Definition<br />

DVD Entertainment System<br />

Gryphon Corp. continues to offer high-quality mobile video products to its valued<br />

customers through the Vission brand.<br />

Debuting this year at<br />

the SEMA <strong>Show</strong><br />

is the company’s<br />

new flagship RS10<br />

Overhead DVD<br />

Entertainment System.<br />

It features an industry-first<br />

simple-mount and lock-plate design,<br />

allowing for easy installation.<br />

Compared to the company’s most<br />

popularly sold R10 Series monitor, the<br />

RS10 is 1 in. thinner in design and 1.5<br />

in. in overall thinness, making it sleek<br />

and attractive as well as weight efficient.<br />

The RS10 is equipped with all of the leading technology and features that Vission<br />

is renowned for, such as a 1,280 x 800 High Definition LED Digital Display, a slim<br />

auto-load DVD, a USB input, an SD card reader, infrared touch panel controls, a<br />

power magnetic locking monitor, and 32-bit video games with a controller.<br />

The RS10 is the perfect solution for anyone needing a DVD entertainment system<br />

for his vehicle. Visit www.vissionusa.com and come check it out in booth #11455<br />

in the North Hall during the SEMA <strong>Show</strong>—October 30 to November 2, 2012.<br />

22 SEMA <strong>Show</strong> <strong>Daily</strong><br />

EVENT<br />

PROGRAMS<br />

& CATALOGS<br />

CANADIAN LEADER IN AUTOMOTIVE<br />

PERFORMANCE AND MOTORSPORT COVERAGE<br />

prnmag.com<br />

CALENDARS<br />

& POSTERS<br />

Clients<br />

PPGpubs.com<br />

Sony CDX-GS500R CD<br />

Receiver Boasts New App<br />

Remote Technology for iPhone<br />

The new CDX-GS500R CD receiver features Sony’s new App Remote technology<br />

for the iPhone. Sony’s exclusive App Remote technology combines consumers’ car<br />

audio music assets and smartphone apps into a single source list that can be controlled<br />

from the car audio system or smartphone.<br />

With App Remote, it is no longer necessary to go back and forth between the car<br />

audio system and smartphone to access a favorite tune. Music information, such as<br />

album artwork, is displayed on the smartphone screen while incoming text messages<br />

can be read aloud through the car’s speakers for superior driving convenience.<br />

The system is also SiriusXM ready and works with Pandora on the iPhone. The new<br />

models include USB connectivity (with dual ports on the CDX-GS500R model) for<br />

Walkman, iPod, iPhone, Android, Blackberry and other compatible USB devices.<br />

Featuring five-volt front/rear/sub RCA preamp outputs and a three-year warranty,<br />

the CDX-GS500R receiver will be available starting in October for about $199 at<br />

speciality dealers.<br />

Visit the Sony booth #11481 during the SEMA <strong>Show</strong> or visit www.sony.com/car<br />

for more information.<br />

AD<br />

DESIGNS<br />

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& SMART<br />

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NORTH AMERICA’S LEADER IN AUTOMOTIVE<br />

AFTERMARKET AND MOBILE AUDIO COVERAGE<br />

pasmag.com


#SEMA<strong>Show</strong> |<br />

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Brought to you by<br />

Scosche Industries Introduces New Lineup of Affordable<br />

Speakers with High-Grade Components<br />

For more information<br />

Visit www.easygosystem.com<br />

or call 1-888-903-8777<br />

24 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Gryphon Corporation is thrilled to offer the award winning EasyGo smart key<br />

system. A REVOLUTIONARY product to the Aftermarket Automotive Industry.<br />

VEHICLE SECURITY<br />

ENGINE PUSH START<br />

OEM Quality Replacement Dash Panel<br />

Scosche Industries, award-winning innovator of mobile-electronic products and<br />

accessories for the aftermarket, is pleased to introduce its new line of speakers:<br />

HD. HD is designed for value without compromising sound quality or components.<br />

HD Speakers by Scosche maximize the listening experience of a car’s audio<br />

entertainment system, such as MP3s, satellite and HD radio by providing a clean<br />

signal, which is typically lost with most factory speakers.<br />

“We wanted to design a line of speakers that fit within the budget of today’s<br />

economically conscious consumer without compromising the quality of Scosche,”<br />

said Kas Alves, executive vice president, Scosche Industries. “Our HD speakers<br />

look great and sound even better. We think people will be surprised at the incredible<br />

value of the speakers. We know they will be a popular choice to upgrade any<br />

aftermarket system.”<br />

The HD Speaker lineup includes six different speakers. All HD Speakers boast<br />

an IMPP injection molded polypropylene cone for enhanced durability and<br />

precise musical reproduction. The cone reacts instantly to transitions in music<br />

and minimizes acoustical output distortion. Additionally, the three-way triaxial<br />

design provides powerful bass, smooth mids and brilliant highs. Protective grills<br />

are included for increased shielding. The rugged butyl rubber surround on all HD<br />

Speakers provides enhanced durability.<br />

Designed for great sound and enhanced durability HD Speakers offer incredible<br />

value for aftermarket speakers.<br />

Visit booth #11825 in the North Hall of the Las Vegas Convention Center during the<br />

2012 SEMA <strong>Show</strong> to view HD Speakers and experience the quality. Visit the website<br />

www.scosche.com for additional information or find Scosche on Facebook<br />

or Twitter.<br />

OEM Paint Color Matched<br />

Replacement Door Handle<br />

COMFORT ENTRY<br />

Premium Smart Keys Included<br />

Check out videos at :<br />

http://www.youtube.com/user/EasyGOSystem<br />

REMOTE ENGINE START<br />

Come see us at SEMA<br />

Oct. 30-Nov. 2, 2012<br />

North Hall, Booth No. 11455 Pictures shown: 2012 Toyota Camry


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#SEMA<strong>Show</strong> |<br />

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Brought to you by<br />

Pioneer’s 2013 In-Dash Multimedia DVD Receivers<br />

Continue to Define Connectivity and Integration<br />

Pioneer Electronics (USA) Inc. introduces five new in-dash multimedia DVD<br />

receivers that meet consumer’s desire for more smartphone connectivity and integration.<br />

The line of DVD receivers, consisting of the AVH-X1500DVD, AVH-<br />

X2500BT, AVH-X3500BHS, AVH-X4500BT and AVH-X5500BHS, feature<br />

Pioneer’s exclusive AppRadio Mode smartphone connectivity and MIXTRAX<br />

virtual DJ technology plus high-resolution touchscreen displays, DVD/CD media<br />

playback, USB connectivity, Pandora Internet radio connectivity and more. Several<br />

models also integrate direct control of the SiriusXM Vehicle Connect Tuner, Bluetooth<br />

wireless connectivity and built-in HD Radio technology.<br />

A feature derived from Pioneer’s innovative AppRadio, AppRadio Mode for iOS<br />

is now available in all 2013 multimedia DVD receivers (compatible iPhone 4/4S<br />

and appropriate Pioneer accessory cable required, sold separately). Through their<br />

large WVGA LCD touchscreen displays combined with the free Pioneer AppRadio<br />

App, users can safely view and control compatible third-party apps installed on their<br />

compatible iPhone. More than a dozen smartphone-based apps are optimized for<br />

in-vehicle use (see complete list on www.pioneerelectronics.com/appradiomode).<br />

Pioneer’s revolutionary MIXTRAX virtual DJ technology is incorporated into each<br />

model, transforming a music library into a nonstop playlist that delivers a unique<br />

DJ-infused listening experience. The MIXTRAX virtual DJ inserts transitions and<br />

effects to music played from an iPhone, an iPod or a USB storage device.<br />

Models AVH-X3500BHS and AVH-X5500BHS feature direct SiriusXM compatibility<br />

with the SXV200 SiriusXM Vehicle Connect Tuner (sold separately,<br />

SiriusXM subscription required). Pioneer’s multimedia DVD receivers are the first<br />

in-vehicle products to market that include the new Tune Start and Tune Scan features<br />

and receive the expanded SiriusXM Radio channel lineup. Both models also<br />

feature integrated HD Radio tuners, providing clear digital reception of HD Radio<br />

broadcasts from participating radio stations around the country.<br />

Cobra JoyRide Makes In-Car Phone<br />

Usage Safer and Easier<br />

26 SEMA <strong>Show</strong> <strong>Daily</strong><br />

From the AVH-X2500BT and up, Bluetooth connectivity is built in utilizing<br />

HFP for wireless calling and receiving, A2DP for wireless audio streaming, AVRCP<br />

version 1.3 for wireless control of devices and related metadata (if available), SPP<br />

for streaming and control of Pandora Internet radio from Android smartphones<br />

and SSP, which allows the user to pair compatible devices without the need to input<br />

PIN codes.<br />

Pioneer’s DVD receiver lineup includes high-quality 6.1- or 7-in. WVGA touchscreen<br />

displays with new GUI, intuitive Touch Slide Control and Pioneer’s new<br />

finger EQ setting to quickly change sound settings by simply drawing (swipe of a<br />

finger) a desired EQ curve.<br />

Each model offers three preamp outputs, DVD/CD playback, DivX/MP3/WMA/<br />

AAC playback, aux input (rear), MOSFET 50 W x 4 and Advanced Sound Retriever.<br />

Pioneer’s multimedia receivers are offered with suggested prices of $300 (AVH-<br />

X1500DVD), $350 (AVH-X2500BT), $400 (AVH-X3500BHS), $450 (AVH-<br />

X4500BT) and $500 (AVH-X5500BHS). Come by the Pioneer’s SEMA booth<br />

#11761 for a demonstration.<br />

It’s a fact that in-car smartphone usage is a dangerous driving distraction and<br />

manually adjusting phone settings before getting on the road is a time-consuming<br />

hassle. Cobra recently released its one-of-a-kind Cobra JoyRide, a 12-volt smart<br />

charging system for your car that automatically personalizes and reconfigures<br />

Android smartphones upon entering or exiting your vehicle. The unit retails for<br />

$39.95 at www.cobra.com and initiates phone events and configurable settings<br />

automatically just by connecting the Android smartphone via micro-USB to the<br />

Cobra JoyRide charger.<br />

The free companion Android app communicates with the JoyRide Charger,<br />

offering tons of flexibility for personalization. Pushing a single button on the<br />

12-volt JoyRide smart charger can initiate phone calls, launch voice commands,<br />

share information about road hazards and police, pause and play music and even<br />

launch GPS navigation apps or other favorite in-car applications. The easy-to-use<br />

interface also gives you control over power settings for Wi-Fi and Bluetooth, and<br />

it can even save the GPS location of your parking spot and guide you to it later.<br />

Visit the Cobra Electronics booth #11538 during the SEMA <strong>Show</strong> or<br />

www.cobra.com/car for more information.


The Ultimate Smartphone<br />

Android compatible products have landed in your dash.<br />

Accessory For Your Car.<br />

Connect your iPhone ®* or select Android ** smartphone to your car.<br />

AppRadio 2<br />

Enjoy music, compatible apps and information from your smartphone<br />

directly on the display of our latest in-dash receivers. The AppRadio 2,<br />

AppRadio , AVIC-Z140BH, AVIC-X940BT and AVH-P8400BH can turn<br />

your car into a connected car.<br />

Learn more at pioneerelectronics.com/car<br />

AVIC-Z140BH<br />

* Compatible with the iPhone 4 or 4S.<br />

** NOT compatible with all Android powered devices.<br />

For a list of compatible Android devices and to learn more, visit pioneerelectronics.com/android.<br />

Android connectivity varies by model and may require additional accessories, sold separately. Pioneer’s AppRadio app provides access to Maps, Calendars,<br />

Contacts, Photos and installed 3rd party compatible apps. Third party apps or Pioneer’s “AppRadio” app must be downloaded from the iTunes® App Store to an<br />

iPhone® 4, 4S or 4th generation iPod touch® or from Google Play to certain Android devices to enjoy compatible apps. NOTE: Do not use your Pioneer system<br />

if doing so will divert your attention in any way from the safe operation of your vehicle. Always observe safe driving rules. In some states certain operations of<br />

devices while driving may be illegal. Where such regulations apply, they must be obeyed. PIONEER and APPRADIO are trademarks of Pioneer Corporation.<br />

ANDROID is a trademark of Google Inc. iTunes, iPhone and iPod touch are registered trademarks of Apple Inc. ©2012 Pioneer Electronics (USA) Inc.<br />

#SEMA<strong>Show</strong> |<br />

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Brought to you by<br />

KICKER Front Row Digital Signal Processor<br />

Puts the Listener Up Close and Live<br />

With its newest product release, KICKER set a goal<br />

to improve a car audio’s sound system while making<br />

the task an enjoyable one as well. KICKER is proud to<br />

introduce the Front Row, a six-channel digital signal processor<br />

that allows the listener to engineer music the way<br />

he or she has always wanted to hear it. The Front Row<br />

28 SEMA <strong>Show</strong> <strong>Daily</strong><br />

began shipping to authorized KICKER dealers in<br />

mid-August and is available for $299.95 U.S. MSRP.<br />

During the SEMA <strong>Show</strong> it will also be showcased<br />

at the KICKER booth #11339 in the North Hall of<br />

the LVCC.<br />

Simply put, the Front Row makes music from a vehicle’s<br />

system sound better than it ever has with the listener<br />

experiencing staging, imaging and bass response actually<br />

like the artist intended—up-close and live!<br />

The Front Row utilizes a familiar and simple analogbased<br />

control system, but underneath the dials lays a<br />

powerful micro-controller with all signal manipulation<br />

done in digital domain (28-/56-bit, double-precision<br />

DSP with 24-bit AD/DA converters)—it is a must-have<br />

solution for controlling audio signal.<br />

The Front Row provides six channels (three stereo<br />

pairs) of 32-step, fully variable digital crossovers with<br />

selectable slopes and minimal phase shift for maximum<br />

system design flexibility. Input gain and output<br />

level controls for each section (front, rear and<br />

subwoofer) along with input clip indicators<br />

enable easy level matching for a clean, distortion-free<br />

setup.<br />

The subwoofer section includes a variable subsonic<br />

filter that preserves bass impact by protecting the woofers<br />

and focusing bass-amplifier power on what should<br />

be heard. Additionally, each section incorporates a<br />

Clip Limiter, a fast-acting compressor/speaker saver<br />

that monitors input signal and prevents clipping and<br />

distortion while preserving overall output signal. The<br />

result is the clearest sound at high volumes.<br />

Most of the Front Row’s dynamic features can be<br />

adjusted from the driver’s seat using the convenient<br />

remote. Speaker time alignment provides complete<br />

sound stage height, width and control to put a realistic<br />

stage with a focused center image where it should be—<br />

on the vehicle’s dash and not the floor. Simulated 5.1<br />

Surround Sound mimics the “live” rear fill one experiences<br />

in a stadium or concert while legendary KickEQ<br />

Bass Boost and new SHOCwave (Sub-Harmonic Octave<br />

Creation) restores and equalizes the lowest lows, finding<br />

deep bass that previously wasn’t audible.<br />

The Front Row also includes KICKER’s unique<br />

12-volt or DC offset turn-on circuitry and FIT (Fail-<br />

Safe Integration Technology), allowing it to integrate<br />

directly into all aftermarket and most OEM source units.


For Android <br />

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#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 29<br />

21_44_ME_SSD3.indd 29 10/22/12 3:18 PM


Brought to you by<br />

DriveAlert Helps Drivers Stay Alert<br />

Lane Departure Warning System<br />

DriveAlert is constantly monitoring the road in front of you to ensure you remain in<br />

your lane at all times. If the driver begins to change lanes without using his/her turn<br />

signal, DriveAlert will sound an alarm to alert the driver about departing their lane.<br />

If the lane change was not intentional, the driver is warned so the proper correction<br />

can be made.<br />

Forward Collision Warning System<br />

Always alert and always by your side like a co-pilot, Drive Alert is always watching and<br />

calculating the distance and impact time with the car in front of you. The system can<br />

analyze any potential risk in real-time and warn the driver accordingly. DriveAlert is<br />

capable of calculating the risk of a forward collision in advance and sounds the warning<br />

alarm when necessary.<br />

DVR Recording Log<br />

One of the most useful features of DriveAlert is the included Black-Box recorder. It<br />

has several modes of operation that can record audio/video signals onto the included<br />

4 GB Micro SD card (expandable to 32 GB). It is always “on” and recording. When<br />

the memory is full, it will overwrite the oldest files first. It will record the events prior,<br />

during and after an accident to aid in insurance/police investigations. It will store these<br />

events in a separate folder that cannot be overwritten by the system. It can also function<br />

in a surveillance mode. It will record any event the included G-shock sensor detects and<br />

store that info in its own folder. You can also start a recording at any time by pressing<br />

a button on the unit, which will save to its own folder as well. There is an included<br />

viewer program for users to view the recorded files on their computer. DriveAlert also<br />

features a RCA output that can be connected to for real-time monitoring.<br />

30 SEMA <strong>Show</strong> <strong>Daily</strong>


AMPLIFIERS • SPEAKERS • SUBWOOFERS • PROCESSORS • MOTORCYCLE AUDIO<br />

C O M E S E E O U R S E M A S H O W B O O T H # 1 1 6 1 7<br />

W W W . A R C A U D I O . C O M<br />

ARC AUDIO INC 4719 GREEN LEAF CIRCLE #4 MODESTO, CA 95356 TEL: 209.543.8706 FAX: 209.543.9269<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 31<br />

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Brought to you by<br />

Boss Audio Delivers Summer Sound<br />

With Two New Amplifier Lines<br />

Boss Audio Systems, one of the top five producers of power amplifiers in the<br />

world, is readying retailers, competitors and consumers for a loud summer with two<br />

new-for-2012 lines of stylish power amplifiers: Disrupt and Impact. All amplifiers in<br />

both lines are currently shipping and are competitively priced from $149 to $349.<br />

“The Boss Audio legacy is built on our ability to deliver the power at the heart of<br />

an audio system,” said Doug Kern, executive director of sales and marketing at Boss<br />

Audio Systems. “Customers who saw these amplifiers in January were very excited<br />

at the power, size and design, and they have been highly requested since we began<br />

shipping in March. With the addition of the Impact and Disrupt lines, we supply<br />

retailers and distributors with more than 100 amplifier SKUs for automotive and<br />

marine applications.”<br />

The Impact series consists of five MOSFET-powered amplifiers designed to fit<br />

any system build configuration. The line is anchored by the IMP2000M, a monoblock<br />

power plant that delivers 2,000 watts maximum (Wmax) power (800 Wrms<br />

at 4 Ω). Depending on the system design, pair it with the IMP1000.4 to power four<br />

additional channels with 250 watts max per channel (100 Wrms at 4 Ω) or any of<br />

three models of bridgeable two-channel amplifiers: IMP2000.2 (2,000 Wmax; 400<br />

Wrms x 2 at 4 Ω), IMP1600.2 (1,600 Wmax; 350 Wrms x 2 at 4 Ω), or IMP1000.2<br />

(1,000 Wmax; 200 Wrms x 2 at 4 Ω).<br />

Featuring an efficient class D architecture, the Disrupt series consists of three<br />

mono-block designs. The small but powerful DST2500D is rated at 2,500 W max<br />

(1,500 W at 4 Ω). For more demanding but equally size limited applications, step up<br />

to the DST3000D (3,000 Wmax; 2,100 Wrms at 4 Ω) or the flagship DST4000D<br />

(4,000 W max; 2,300 Wrms at 4 Ω).<br />

Both series of amplifiers employ a new look highlighted with understated black<br />

metal housings and a monochromatic logo. Paired with the low-profile design, the<br />

32 SEMA <strong>Show</strong> <strong>Daily</strong><br />

amplifiers create the ideal visual impact in a high-profile install or fit the tightest<br />

spots in hideaway applications. Power and speaker connections are made on one<br />

side for ease of installation, while high- and/or low-level inputs, crossover selectors<br />

and audio level controls adorn the opposite side.<br />

The Impact and Disrupt amplifiers also feature linking capability, LEDs to indicate<br />

power and protection circuit activation and wired dash-mountable subwoofer level<br />

controls. For more information on Boss Audio Systems, call 800-999-1236 or visit<br />

the Boss Audio Systems website at www.bossaudio.com.<br />

bossaudio.com 800.999.1236


#SEMA<strong>Show</strong> |<br />

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Brought to you by<br />

Alpha-Nav AN5700NV Provides Great Features,<br />

Performance and Value<br />

34 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Alpha-Nav products provide great features, performance and value, and model<br />

AN5700NV is a clear example of that rare combination. Model AN5700NV is an<br />

excellent solution for single- and 1.5-DIN replacements, adding multimedia capabilities<br />

with built-in navigation. The unit offers consumers a simple and intuitive<br />

interface with fast performance at a great price. Dealers and distributors will like<br />

the protection, service and margins.<br />

Model AN5700NV (single DIN) MSRP $649.99 is a compact, reliable performer.<br />

Specifications: two-year warranty, 7-in. HD touch screen, advanced navigation<br />

system, built-in steering wheel control, Bluetooth with A2DP and direct iPod/<br />

iPhone control with album art.<br />

iGo Primo navigation software with 2-D/3-D maps for the United States and<br />

Canada, 11+ million POI finds the closest restaurants, gas stations, banks, etc. The<br />

user interface is simple and fast with voice-prompted directions (TTS) to reduce<br />

driver distraction. Four users can set personalize settings and preferences, choosing<br />

from more than 50 features.<br />

Still more specs: Bluetooth for HFP calls with auto connect/answer, logs for<br />

received, dialed, missed calls and phone book. MP3/WMA/AAC playback from<br />

CD, DVD, USB, SD and 3.5 mm aux jack. Rear camera inputs, rear A/V inputs,<br />

video out, sub out, IR remote and 24-bit DAC are included.<br />

For details, call 888-586-3758 toll free, e-mail sales@alpha-nav.com or visit<br />

www.alpha-nav.com.


Metra Builds the First Installation Kit<br />

With Aftermarket Climate Control Built in<br />

Metra Electronics is pleased to announce the upcoming release of the 99-7803 for the<br />

’03–’07 Honda Accord.<br />

In 2003, Metra Electronics set out to do something never done before in the realm of<br />

aftermarket radio installation kits—integrated the ’03 Honda Accord’s factory radio and<br />

climate controls into one part. The buzz in the industry was, “They say it can’t be done.”<br />

Metra did it, providing the first installation kit with an aftermarket climate control built<br />

in. Over the past nine years, more than a dozen of these kits were developed at Metra,<br />

getting better looking each time.<br />

With that experience, Metra has decided to re-build the ’03–’07 Accord kit with major<br />

improvements. The new 99-7803 comes to life from a combination of Metra’s real-world<br />

experience and understanding of its customers’ needs. The biggest engineering achievement<br />

would have to be the ability to now install double-DIN radios. The new design<br />

with rubber back-lit buttons and LCD display allows this kit to retain all factory climate<br />

functions in both manual and dual zone auto climate-equipped cars with no additional<br />

parts needed. Additionally, there will be a replacement pocket for the lower dash. The factory<br />

pocket can remain but doesn’t operate, so Metra’s 88-00-7803 will be available (sold<br />

separately) as a better-looking solution. Once again, Metra adapts to the changes in mobile<br />

electronics trends, providing a modern solution for a popular vehicle. “It can be done.”<br />

Metra Electronics has been a world leader and “The Installer’s Choice” for vehicle<br />

installation kits and electronic accessories for more than 65 years. Headquartered in<br />

Florida, Metra Electronics strives to create innovative, high-quality products to satisfy and<br />

astonish customers. Metra’s brands include: Axxess, Tsunami, The InstallBay, Shuriken,<br />

Raptor, Ballistic, Ethereal, Audio Solutions and OE FIT. For ordering information and<br />

pricing, visit Metra Electronics online at www.metraonline.com or call 800-221-0932.<br />

#SEMA<strong>Show</strong> |<br />

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Brought to you by<br />

Rosen AV7900 “Quick Change” Multimedia Headrest<br />

Replacement System<br />

Rosen Entertainment Systems has had outstanding reception on its all-new AV7900<br />

“Quick Change” headrest entertainment system.<br />

The unique “Quick-Change” capability is the brainchild of Rosen’s in-house engineering<br />

team based in Corona, California. Each main component option can be ordered separately<br />

or as a complete system depending on the vehicle owner’s specific needs. High-definition<br />

and digital LCD displays, DVD mechanisms and the multimedia option (iPod, iPhone,<br />

iTouch Dock with USB and Micro SD ports) are all independent of each other and simply<br />

snap into the Rosen replacement headrests.<br />

“With the vast majority of vehicle owners and their children owning an iPod or iPhone,<br />

we felt the need to provide a suitable Apple-certified in-vehicle interface option for their<br />

mobile devices while allowing others in the vehicle to share in those entertainment capabilities,”<br />

states Steve Weimar, vice president, sales and marketing.<br />

“The AV7900TM is the ultimate in headrest entertainment systems and a major<br />

advancement in rear-seat entertainment. The unique aspects of this system are the tabletlook<br />

of the HD digital LCD monitors and its ability to be configured specifically for the<br />

customers needs and even modified after the initial installation,” states Weimar.<br />

There are six unique system configurations: 1) dual DVD; 2) single DVD with iPod,<br />

iPhone dock; 3) single DVD with monitor; 4) dual iPod, iPhone docks; 5) single iPod,<br />

iPhone dock with monitor; 6) dual monitors; and, each headrest includes 50 built-in<br />

video games with wireless controller, all-channel FM transmitter and the iPod/iPhone<br />

dock includes ports for 16 GB USB and Micro SD.<br />

The AV7900TM has many additional Rosen-engineered and exclusive features,<br />

including a 7-in. widescreen, HD digital LCD displays and matching factory-styled<br />

headrests (canted slightly forward and laboratory tested to meet or exceed all current<br />

FMVSS regulations).<br />

System expandability includes A/V outputs for two additional monitors, one additional<br />

36 SEMA <strong>Show</strong> <strong>Daily</strong><br />

source unit and the ability to bypass the FM transmitter and hard wire directly to the<br />

vehicle’s audio system. An integrated all-channel wireless FM transmitter allows playback<br />

through the vehicle’s audio system and more. Also included is a pair of two-channel<br />

wireless fold-flat headphones, one wireless game controller, one wireless system remote<br />

control, batteries, cable routing wire tool, quick reference card, detailed owners manual<br />

and more.<br />

For more information, contact Rosen Electronics at 866-GO ROSEN (467-6736),<br />

951-898-9808, www.rosenelectronics.com or info@rosenelectronics.com.


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 37<br />

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Brought to you by<br />

Oracle Lighting Introduces All-New Plasma<br />

Halo Ring for All Vehicle Applications<br />

Oracle Lighting Technologies introduces the all-new Plasma Halo<br />

Ring for all vehicle applications. Officially launching at the 2012<br />

SEMA <strong>Show</strong>, the new plasma LED technology features halo rings<br />

where the entire ring surface is actually a single high-powered LED.<br />

This new technology is not only brighter than previous LED halo<br />

rings, but it also features very consistent light output and appears as<br />

one solid ring rather than individual LEDs.<br />

The new plasma LED technology combines the smooth, even<br />

output of CCFL halos with the brightness, intensity and durability of<br />

an SMD halo ring. Even with these advancements and new product<br />

features, the retail price of a standard plasma LED halo kit is still<br />

expected to be under the $200 mark.<br />

Since the entire ring surface is an illuminare, the actual ring is less<br />

thick and the width of the circuit board is reduced, which results in a<br />

cleaner installation and higher-end appearance. This new technology<br />

still carries the Oracle “Lifetime LED Warranty,” and this product is<br />

guaranteed to outlive your vehicle!<br />

These Plasma Halo Rings utilize high-quality Bridgelux LED components<br />

(made in the U.S.A.) and install directly into your existing<br />

factory headlights. The kit includes everything you need and detailed<br />

installation instructions as well as an installation video guide.<br />

Check out Oracle’s new Plasma Halo Rings in booth #11331<br />

throughout the duration of the SEMA <strong>Show</strong>. To find out more about<br />

this kit or other great products from Oracle Lighting, please visit<br />

www.oraclelights.com, call 800-407-5776.<br />

38 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Excellent Visual Solutions for<br />

Light Duty Commercial Vans<br />

Special kit designed to replace the factory third brake<br />

light with integrated night vision camera. This allows<br />

for easy installation and a seamless factory look.<br />

Integrated night vision camera with OE fit third<br />

brake light LED kit designed for light duty and<br />

fleet commercial van applications<br />

Sprinter VAN Express VAN<br />

Auto-i (Canada) Corp. �����������������������������������������������������������������������������<br />

Please visit our booth at North Hall 11660 to ask about the new products<br />

Opportunities available for US Manufacturer Sales Representative<br />

Nissan NV VAN


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 39<br />

21_44_ME_SSD3.indd 39 10/22/12 3:19 PM


Brought to you by<br />

New Auto-i Back-up Camera<br />

Systems Excellent Visual<br />

Solution for Light-Duty<br />

Commercial Vans<br />

In response to strong market<br />

demand, Auto-i (Canada) Corp. has<br />

just released three new models of its<br />

innovative, specially designed OE fit<br />

backup camera kit for commercial<br />

vans. These new backup cameras kits<br />

are exclusively designed for lightduty<br />

commercial vans, including the Mercedes Sprinter, GM Express and Nissan NV.<br />

This uniquely designed camera is integrated with an LED brake light, which<br />

replaces the third factory brake light and allows for easy installation equipped with<br />

the backup camera feature. Auto-i’s new rearview camera system will allow vehicles<br />

to have the OE look with this cost-efficient aftermarket addition. Auto-i’s advanced<br />

OE fit backup camera is a smart solution that protects vehicle owners by ensuring<br />

driver safety. This technology reduces driving risks, liabilities and expenses by providing<br />

vehicle operators with increased awareness of their surroundings.<br />

Auto-i (Canada) Corp. is a leading manufacturer of automobile intelligence<br />

electronic products, specializing in creating, designing and manufacturing unique<br />

aftermarket products focused on driver safety. Auto-i is dedicated to providing<br />

convenient electronics products to the automotive industry by offering premium<br />

quality, prices and advanced technology worldwide.<br />

Visit Auto-i (booth #11660) inside North Hall to learn about the new products<br />

in person. For more information, visit the website at www.auto-i.ca or www.auto-i.<br />

org, send an e-mail to sales@auto-i.ca or call Auto-i directly at 416-727-8699.<br />

Kinetik Power Solutions and Accessories<br />

Provide Constant Noise-Free Power<br />

Kinetik Power Supplies are available in<br />

45 A, 60 A and 80 A models, providing<br />

constant noise-free power designed specifically<br />

to charge and maintain Kinetik<br />

Power Cells and most 12-volt batteries.<br />

They also work perfectly for sound boards,<br />

competition and show vehicles without<br />

introducing any noise into your electrical<br />

system or sensitive audio electronics.<br />

Their small size and high efficiency allow<br />

them to be mounted almost anywhere and<br />

with their smart charge dual-mode design,<br />

the power supply will automatically kick<br />

up the voltage for high demands and go<br />

into float mode when at idle. These highly<br />

regulated power supplies are the best in<br />

the industry and can meet even the most<br />

demanding applications.<br />

Kinetik also offers charging solutions<br />

from CTEK, the world’s smartest battery<br />

chargers. Protect your investment with<br />

the CTEK brand chargers as they maxi-<br />

40 SEMA <strong>Show</strong> <strong>Daily</strong><br />

mize the life of your battery. The patented<br />

desulphation function can extend<br />

the life of your current battery two to<br />

three times longer than that of its normal<br />

life. People around the world are finding<br />

CTEK chargers a valuable investment to<br />

keep their power cells, vehicles, boats,<br />

motorcycles and much more in prime<br />

condition. Kinetik also offers the CTEK<br />

status indicator lights that let you know<br />

when you need to charge with a mounted<br />

panel or dongle showing you green, red<br />

and yellow indication lights.<br />

Need a mounting solution for your<br />

Kinetik HC Power Cell? You are covered<br />

with custom-designed mounting cases for<br />

the perfect fit. Designed specifically for<br />

Kinetik Power Cells, these KMS sleeves<br />

allow for standing and flush mounting<br />

and there is one to fit every model from<br />

the KHC600 up to the KHC3800. Their<br />

sleek designs will surely enhance the looks<br />

TextBuster Now Shipping!<br />

of your custom installation and make the<br />

installation fast, clean and secure.<br />

Want to add more connections or even<br />

put your terminals on the side? Not a<br />

problem with the Kinetik KHC-TP and<br />

KHC-SPA accessories. Copper cladding<br />

and chrome plating helps keep your connection<br />

strong with the style you have<br />

come to expect from Kinetik, allowing<br />

for you to decide how you need your connections<br />

to be.<br />

Want to know more about how Kinetik<br />

can help improve your vehicle’s electrical<br />

system and how to get the most out of<br />

your aftermarket equipment? Stop by the<br />

Kinetik booth in the North Hall booth<br />

#11717 during the SEMA <strong>Show</strong> and be<br />

sure to ask about the NEW FUTURE OF<br />

KINETIK. Craving more information on<br />

Kinetik? Be sure to follow on Facebook<br />

and/or Twitter @KinetikAudio or head<br />

on over to www.kinetikaudio.com.<br />

The anticipated wait is over.<br />

TextBuster is now ready to ship!<br />

Currently available for all Android<br />

smartphones and soon to be<br />

released for BlackBerry and the<br />

iPhone, the TextBuster prohibits<br />

the driver from accessing all text,<br />

e-mail or internet functions while<br />

driving their vehicle. TextBuster prevents<br />

distracted driving and accidents<br />

without blocking incoming and<br />

outgoing phone calls or navigation<br />

capabilities. Attractive gift-box packaging<br />

with multilingual manuals and<br />

user-friendly website dashboard sets<br />

TextBuster apart from anything else<br />

on the market. A watchdog application<br />

monitors the user’s phone at all times<br />

to prevent tampering and reports with<br />

alert notifications to the parent, guardian<br />

or account manager. GPS tracking<br />

with speed, parameter and unrestricted<br />

time alerts are also included. Visit<br />

www.textbuster.com for full details.<br />

Check out TextBuster in Ideas Alive:<br />

Featuring the New Product <strong>Show</strong>case<br />

and at SEMA booth #11739 North Hall.


TEXT BLOCKING & TRACKING DEVICE FOR VEHICLES<br />

Access2Communications Inc.<br />

225 Technology Way<br />

Steubenville, Ohio 43952<br />

info@textbuster.com<br />

800-561-1110 ex.2116<br />

www.textbuster.com<br />

#SEMA<strong>Show</strong> |<br />

PROUDLY MADE<br />

IN THE U.S.A<br />

NOW<br />

AVAILABLE<br />

SEE US AT SEMA BOOTH # 11739<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 41<br />

21_44_ME_SSD3.indd 41 10/22/12 3:19 PM


Brought to you by<br />

CODA One Bluetooth<br />

Kit Offers Three-in-One<br />

Functionality<br />

Why does your Bluetooth car kit always need to stay in your car? Some people<br />

sometimes sit at their desk with streaming music or conference calls, but somehow<br />

the look of the car kit doesn’t fit the surroundings…<br />

Well, CODA One comes with a magnetic visor clip for easy clip-on-and-off functionality<br />

that allows users to easily pull it out from their car and take it anywhere they<br />

want. Whether it be for conference calls in the office or just streaming music outside<br />

with friends, the CODA One comes equipped with the look that will match your life.<br />

To go along with this look, CODA One has added a handset mode for personal<br />

and private calls, which can be transferred from speaker mode with the press of a button.<br />

With private mode, users can carry CODA One anywhere and use it with other<br />

mobile devices, such as tablets and iPads.<br />

CODA One features the Bluetooth 3.0 with advanced noise and echo cancellation.<br />

Dual microphone and dual speakers enable it to bring rich crisp sound with HD<br />

Voice Technology to life. It also supports cell phone voice control, music streaming<br />

and phonebook download.<br />

For more information, visit the DriveNTalk booth #11647 in the North Hall for a<br />

demonstration or visit www.driventalks.com.<br />

42 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Arc Audio Black<br />

Series Subwoofer<br />

The new Black 10 from Arc Audio is designed for audiophiles with a penchant for<br />

low-frequency extension, stunning dynamics and realistic output levels. The Black 10<br />

is based around a heavy-duty low-resonance aluminum basket with a CNC-machined<br />

top plate for the highest tolerances. The T-yolk was also CNC-machined and features<br />

an integrated pole vent. The low mass cone is a combination of polypropylene, pulp<br />

paper and bamboo for maximum rigidity and damping without excessive mass. A<br />

high-roll NPR rubber surround is bonded to the steep-angle cone that is optimized<br />

for high-excursion stability. It is available in dual two- or dual four-ohm configurations<br />

and is rated for 400 Wrms and 1,000 Wmax. MSRP is $449.<br />

For more information, visit www.arcaudio.com


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 43<br />

21_44_ME_SSD3.indd 43 10/22/12 3:19 PM


Brought to you by<br />

Vizualogic to Release Android In-Headrest<br />

Entertainment System<br />

It may look like any other industrial space in the<br />

neighborhood, but something exciting is happening<br />

inside TMI’s corporate headquarters in Corona, California,<br />

where the Vizualogic brand is ramping up for an<br />

exciting new launch at this year’s SEMA <strong>Show</strong>. With new<br />

products and a new look, Vizualogic is poised to make<br />

a breakthrough in the automotive entertainment field.<br />

Vizualogic got its start in rear-seat entertainment in<br />

1999 with TMI’s Back Seat Theater, a flip-down roofmounted<br />

display with a remote VHS player. The product<br />

was a success and the brand has grown exponentially<br />

with TMI’s move to a larger facility in 2001. TMI’s<br />

experience in matching OEM interiors for custom cars<br />

quickly led to the creation of its headrest entertainment<br />

line. By integrating high-quality screens into a headrest<br />

that perfectly matches a vehicle’s OEM upholstery, it<br />

quickly expanded into a whole new field.<br />

That history of innovation has led to a formidable<br />

product lineup. Vizualogic’s line of headrests feature<br />

dual DVD players, USB and SD card connections, wireless<br />

headphones and industry-leading high-resolution<br />

glare-free screens with impressive viewing angles. Each<br />

screen is carefully fitted in a handmade headrest that<br />

is matched to a specific car to ensure an OEM fit and<br />

finish. Once installed, you’d be hard-pressed to tell<br />

the difference.<br />

44 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Vizualogic also has your rear-seat entertainment needs<br />

covered with a variety of roof-mounted flip-down monitors<br />

that feature a larger screen the whole family can<br />

enjoy. For smaller cars, the Roadtrip Elite center console<br />

display is a perfect fit. It features an 8-in. screen that can<br />

easily be viewed by rear-seat passengers, and it folds away<br />

when not in use to save space. There’s also a universal<br />

post-mounted system that features dual 9-in. screens.<br />

Vizualogic has some exciting products for the driver<br />

too, including a rearview mirror with integrated GPS<br />

screen and hands-free Bluetooth connection to your<br />

mobile phone. The BlueLogic system integrates any<br />

Bluetooth-enabled mobile phone with the car’s audio<br />

system and allows music streaming and hands-free phone<br />

calls—it even automatically mutes the radio when a call<br />

is in progress.<br />

Vizualogic’s newest product is the Hindsight Flip, a<br />

small motorized screen connected to a rearview camera<br />

that folds out when the car is in reverse to assist the driver<br />

with blind spots behind the car... and stows itself away<br />

once you shift back into drive.<br />

Despite the success with its current product lines,<br />

Vizualogic isn’t resting on its laurels. “We’ve always<br />

stayed on the cutting edge, and we’re really excited about<br />

what we have coming up this year,” said Aaron Lyle,<br />

marketing director. “With more and more people living<br />

in a digitally connected world, we think the time is right<br />

to integrate that technology into what we do.”<br />

Vizualogic will unveil a new latest product at the 2012<br />

SEMA show in October, a new headrest featuring the<br />

Android operating system. Android is a full-fledged<br />

mobile operating system that many users are already<br />

familiar with from their smartphones and tablets. In<br />

addition to enjoying their favorite songs and movies,<br />

passengers will be able to browse the Internet, check<br />

e-mail, play games and much more with this new product.<br />

“When Vizualogic started out, VHS was all the rage.<br />

Since then, we’ve added DVD and digital video files<br />

and, now, we’re able to offer something that’s leaps and<br />

bounds beyond audio and video,” said Lyle.<br />

Vizualogic is launching a whole new theme to go with<br />

this year’s exciting new products. Of course, it’ll be showing<br />

off its range of in-headrest entertainment, including<br />

products for plenty of the hottest ’13 vehicles, in a bigger,<br />

redesigned booth where there will be demos of all<br />

its products, including the new Android product. So,<br />

head on over to booth #11745 to check out the latest<br />

from Vizualogic.<br />

“Our team is really pumped up for the <strong>Show</strong> this<br />

year. Android is huge and what we can do with it is very<br />

exciting! It’s going to change rear-seat entertainment as<br />

we know it.”


PRI to Host 2013 Hot Rodders of<br />

Tomorrow Engine Challenge<br />

Team MagnaFlow from North Orange County ROP High in Anaheim, California, disassembled<br />

and reassembled V8 small-block Chevrolet motors in the fastest time possible in two<br />

heats in the opening rounds of the Hot Rodders of Tomorrow, Monday, October 29.<br />

The 2012 National Championship<br />

of The Hot Rodders of Tomorrow<br />

Engine Challenge build competition is<br />

being held at this year’s SEMA <strong>Show</strong>.<br />

The following year, the Hot Rodders<br />

of Tomorrow Engine Challenge<br />

will hold its 2013 National Championship<br />

at the 26th Annual Performance<br />

Racing Industry (PRI) Trade<br />

<strong>Show</strong>, December 12–14, 2013, in<br />

Orlando, Florida.<br />

Each year, hundreds of automotive<br />

technology students from high schools<br />

across the country take part in regional<br />

competitions to determine which<br />

teams can disassemble and reassemble<br />

a small-block Chevrolet engine with<br />

aftermarket components in the fastest<br />

time, with the top scorers advancing to<br />

the National Championship.<br />

“We are excited to have this special<br />

event, and all the fine young people<br />

who participate in it, at the 2013 PRI<br />

Trade <strong>Show</strong>. They represent the next<br />

generation of leaders in the racing<br />

industry, so we welcome the opportunity<br />

to have them compete in the Hot<br />

Rodders of Tomorrow Engine Challenge<br />

National Championship,” said<br />

John Kilroy, PRI producer.<br />

The Championship will feature an<br />

expanded competition format with<br />

three new contests: Carburetor Rebuild<br />

Competition, Ring and Pinion Challenge<br />

and Cylinder Head Challenge<br />

Since its inception in 2008 at the<br />

Race and Performance Expo in St.<br />

Charles, Illinois, the Hot Rodders of<br />

Tomorrow Engine Challenge has seen<br />

explosive growth in the number of<br />

competing teams. In the first year<br />

of competition, five teams with 25<br />

students competed. By the end of the<br />

2012 season, there were 112 teams<br />

with 560 students competing. The<br />

competition has been seen by more<br />

than 760,000 people and has raised<br />

more than $6 million in scholarship<br />

money donated by Ohio Technical<br />

College (OTC), the School of Automotive<br />

Machinists (SAM) and the University<br />

of Northwest Ohio (UNOH)<br />

over the past four years.<br />

“This industry that we’re in and we<br />

love is turning gray. It’s getting older<br />

year after year,” said Jim Bingham,<br />

chairman of Hot Rodders of Tomorrow<br />

and president/CEO of Winner’s<br />

Circle Speed & Custom in Joliet, Illinois.<br />

“This is designed to be a program<br />

to bring young people inside<br />

this industry. This is about bringing<br />

them in, showing them that they can<br />

enjoy making a living in the high-<br />

performance field and, as a result, we<br />

get youth and talent inside our industry<br />

every year.<br />

“We’re looking forward to working<br />

with PRI in 2013,” Bingham added.<br />

“It will also allow us to add more<br />

events because we’re going to have a lot<br />

of space to work with. Plus, I believe<br />

Orlando is going to be a great place for<br />

the kids and families to visit.”<br />

Building on the success of its first year,<br />

the Championship moved to Vegas in<br />

2009, where three divisional winners<br />

and one wildcard entry competed in the<br />

inaugural “<strong>Show</strong>down at SEMA.”<br />

“I absolutely love this event,” said<br />

Chris Kersting, SEMA president and<br />

CEO. “It is amazing to me that Jim’s<br />

activity has impacted so many young<br />

members of our industry over the<br />

years. We’re pleased to be a part of the<br />

event and support this effort.”<br />

Kicking off the countdown to next<br />

year’s Championship, PRI will host a<br />

regional Hot Rodders of Tomorrow<br />

event during the 2012 PRI Trade <strong>Show</strong>,<br />

which takes place Thursday, Friday and<br />

Saturday, November 29–December 1,<br />

in Orlando, Florida.<br />

For more information about the<br />

2013 Hot Rodders of Tomorrow, visit<br />

www.HotRoddersofTomorrow.com.<br />

Motorsports professionals are<br />

encouraged to preregister now for credentials<br />

for the 2012 PRI Trade <strong>Show</strong>.<br />

Register online today, at no charge.<br />

Today’s Schedule<br />

� 8:30 a.m. Heat: Loara High School<br />

vs. Joliet Central High School vs.<br />

North Orange County ROP<br />

� 10:00 a.m. Heat: Fremd High<br />

School vs. Elkhart Area Career<br />

Center #1 vs. Peach County<br />

High School<br />

� 11:30 a.m. Heat: Elkhart Area<br />

Career Center #2 vs. Sequoyah<br />

High School vs. Belvidere North<br />

High School<br />

� 1:30 p.m. Heat: Burton Center<br />

for Arts & Tech vs. Joliet Centrail<br />

High School vs. East Ridge<br />

High School<br />

� 3:00 p.m. Heat: Eastern Oklahoma<br />

County Tech Center vs.<br />

Elkhart Area Career Center #1<br />

� 4:30 p.m. Heat: Thomas County<br />

Centrail High School vs. Loara<br />

High School Team #1<br />

#SEMA<strong>Show</strong> |<br />

HOT ROD ALLEY<br />

Current as of October 15, 2012<br />

Airbagit/Chassis Tech .....................23193<br />

AM Hot Rod Glass ........................23792<br />

American Powertrain ......................23288<br />

American Republic Wheels & USW Forged Wheels. .23589<br />

American-Retro LLC ......................22586<br />

AutoTrader Classics .......................22697<br />

Beckett Media ...........................22796<br />

Bed Wood and Parts ......................22587<br />

Billet Specialties .........................23375<br />

Borgeson Universal Co. Inc. .................22478<br />

Brookville Roadster Inc. ....................23381<br />

Burr King Mfg. Co. Inc......................22783<br />

Campagna Motors ........................23095<br />

Chassis Tech/Airbagit......................23193<br />

Chassisworks/VariShocks/Total Control Products/<br />

KP Components/Component Drive Systems . . .22989<br />

CHERRY BOMB ..........................23185<br />

CHROME Collector Car Insurance.............22482<br />

Circle Racing Wheels Inc....................23293<br />

Classic Instruments .......................23382<br />

Classic Performance Products Inc.............22979<br />

Clayton Machine Works ....................23289<br />

Coker Tire Co. ...........................22775<br />

CON2R.................................23392<br />

Cornhusker Sign & Manufacturing Corp. .......23083<br />

CSRP ..................................23085<br />

Dakota Digital ...........................22875<br />

Deals on Wheels .........................22697<br />

Decorative Metal Finishing..................22583<br />

Detroit Speed............................22784<br />

Divers Street Rods........................23689<br />

DuPont Custom Finishes ...................22391<br />

Dynacorn International/Dynacorn Classic Bodies .23595<br />

Dynamic Control/Dynamat ..................22595<br />

Eddie Motorsports . . . . . . . . . . . . . . . . . . . . . . . .23297<br />

Excalibur Wheel Accessories/<br />

McLEAN Wire Wheels.....................23189<br />

Fesler Built .............................22797<br />

Flaming River Industries Inc. ................22683<br />

Gardner-Westcott Co.......................22487<br />

Gear Vendors Overdrives ...................22475<br />

Goodguys Rod & Custom Association..........22375<br />

Grex Airbrush............................23182<br />

GT Performance..........................22483<br />

Hemmings Motor News ....................23475<br />

Hillco Fastener Warehouse Inc. ..............22787<br />

The Hoffman Group International Ltd. .........23575<br />

Hotrod & Restoration ......................23183<br />

Hotwire Auto a division of Squier Inc...........23390<br />

HushMat ...............................22988<br />

ididit Inc. ...............................23091<br />

Infinity Products/Unique Specialty<br />

and Classic Cars .......................22379<br />

JC Taylor Antique & Modified Auto Insurance ....22789<br />

JR Distributor International .................22678<br />

Kindig-It Design..........................22882<br />

LeBaron Bonney Co./EZ Boy Interiors..........22582<br />

Livorsi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22786<br />

LizardSkin Spray-On Insulation ..............23283<br />

Lokar Inc. ..............................23275<br />

Lucky 7 Hot Rod Parts .....................23295<br />

March Performance Inc.....................23075<br />

Marquez Design Inc. ......................23697<br />

Mast Motorsports ........................23284<br />

Mastershift .............................22888<br />

Mattson’s Custom Radiator .................22682<br />

MBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22686<br />

Mid America Motorworks...................23388<br />

Midwest Acorn Nut Co. ....................22788<br />

Mooneyes USA Inc. .......................22385<br />

Motorbooks .............................22883<br />

National Street Rod Association ..............22575<br />

Pacific Tool and Gauge.....................23683<br />

P-Ayr Products LLC . . . . . . . . . . . . . . . . . . . . . . .22486<br />

Powermaster Performance..................23479<br />

Powertrain Control Solutions (PCS) ...........23693<br />

RetroRack ..............................23280<br />

Ridetech ...............................22589<br />

Rocket Racing Wheels .....................23179<br />

<strong>Show</strong>wheels Inc. .........................23087<br />

Spectra Chrome/Gold Effects LLC ............23675<br />

SSBC Performance Brake Systems ...........22893<br />

Steele Rubber Products ....................22982<br />

Tuff Stuff Performance Accessories Ltd.........22780<br />

Turn Key Powertrain ......................22793<br />

Unisteer Performance Products ..............22997<br />

United Pacific Industries Inc. ................23175<br />

US Mags-Foose Wheels ....................23782<br />

U.S. Radiator Corp. .......................22975<br />

VDO Instrumentation & Accessories...........22693<br />

Veethree ...............................22889<br />

Vintage Air Inc. ..........................22579<br />

Wheel Vintiques ..........................22675<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 45


Get Up Close to the Action<br />

in the “Overhaulin’” Studio<br />

The “Overhaulin’” studio is located in the alcove at the front of the Trucks, SUVs & Off-Road Section in the South Hall of the Las Vegas<br />

Convention Center.<br />

Head out to the “Overhaulin’” Studio<br />

at the 2012 SEMA <strong>Show</strong> to see<br />

the car crafters from the “Overhaulin’”<br />

team in action and learn their version<br />

of the term “extreme makeover.” The<br />

crew is filming a new episode using<br />

products from SEMA <strong>Show</strong> exhibitors<br />

as they remake a vehicle over the course<br />

Meet Jimmy Shine and Defend Our<br />

Industry From Unfair Laws and Regulations<br />

Jimmy “Shine”<br />

Falschlehner<br />

Automotive media personality<br />

Jimmy “Shine” Falschlehner will be<br />

appearing at the SEMA Action Network<br />

(SAN) booth (#61399, outside<br />

Central Hall) throughout SEMA <strong>Show</strong><br />

week. Shine, himself a SAN member,<br />

is well known for TV roles that have<br />

included TLC’s “Hard Shine,” host of<br />

SPEED Channel’s “Car Warriors” and<br />

Discovery Channel’s coverage of the<br />

SEMA <strong>Show</strong>. He is also a fabricator<br />

at the legendary SO-CAL Speed Shop<br />

and a lifetime member of the Bonneville<br />

200-MPH Club.<br />

46 SEMA <strong>Show</strong> <strong>Daily</strong><br />

of the SEMA <strong>Show</strong> week, culminating<br />

in a surprise reveal.<br />

With the return of “Overhaulin’,”<br />

Foose and his talented team explore<br />

engaging human stories and the strong<br />

emotional connection between people<br />

and their cars. The show’s restoration<br />

projects feature deserving<br />

On display during the <strong>Show</strong> will be<br />

Shine’s ’34 Ford hot rod. Since 2001,<br />

this iconic pickup has inspired countless<br />

trends in the world of hot rodding.<br />

In addition to meeting and greeting<br />

attendees, Shine will be promoting the<br />

SAN—a partnership between enthusiasts,<br />

car clubs and members of the<br />

aftermarket industry who have joined<br />

forces to advance hobby-friendly legislation<br />

and oppose unfair legislation in<br />

the United States and Canada.<br />

“With support from folks like Jimmy,<br />

we hope to inform <strong>Show</strong> attendees<br />

of the benefits of lending their voice<br />

to the premier organization defending<br />

vehicle enthusiasts’ rights,” said SAN<br />

Director Colby Martin. “As he will tell<br />

you, the active participation of SAN<br />

members helps protect our automotive<br />

passion for this generation and<br />

future generations!” Get involved at<br />

www.semasan.com.<br />

individuals, and each recreated vehicle<br />

becomes a life-changing surprise for its<br />

unsuspecting owner.<br />

The “Overhaulin’” studio is located<br />

in the alcove at the front of the Trucks,<br />

SUVs & Off-Road Section in the<br />

South Hall of the Las Vegas Convention<br />

Center.<br />

International pinup model and a judge on<br />

Oxygen’s TV show “Best Ink” Sabina Kelley<br />

introduced MagnaFlow’s “Revolver” ’49<br />

Chevrolet truck and guitar at the Magna-<br />

Flow booth #23543 on the opening day of<br />

the 2012 SEMA <strong>Show</strong>.<br />

Chip Foose to<br />

Sign Autographs<br />

in Ideas Alive:<br />

Featuring the<br />

New Products<br />

<strong>Show</strong>case<br />

Award-winning automotive designer<br />

and TV personality Chip Foose will<br />

be available to meet showgoers and<br />

sign autographs in the Ideas Alive:<br />

Featuring the New Products <strong>Show</strong>case<br />

area at the 2012 SEMA <strong>Show</strong>, Friday,<br />

November 2, 2:30 p.m.–3:30 p.m.<br />

Foose shared stories and inspired<br />

attendees at the SEMA <strong>Show</strong>’s New<br />

Products Awards, which were held<br />

Tuesday, during the opening day of<br />

the <strong>Show</strong>.<br />

Check out the extensive list of celebrity<br />

appearances at the 2012 SEMA<br />

<strong>Show</strong> on p. 12 of this issue and online<br />

at www.SEMA<strong>Show</strong>.com/celebrities,<br />

which details when celebrities are available<br />

and where they are located on the<br />

<strong>Show</strong> floor.<br />

MagnaFlow’s “Revolver” Answers the<br />

Question: “What Does It Sound Like?”<br />

MagnaFlow revealed “Revolver”—a<br />

’49 Chevrolet truck that went from a<br />

concept drawn on a napkin to reality—in<br />

the company’s booth at the<br />

Check out the Ideas Alive: Featuring the<br />

New Products <strong>Show</strong>case, located in the<br />

upper level, east end of South Hall.<br />

2012 SEMA <strong>Show</strong>. Sabina Kelley,<br />

who is the official “Revolver” Girl,<br />

was on hand to help debut the vehicle,<br />

as well as the truck’s one-of-a-kind<br />

counterpart, the “Revolver” Guitar.<br />

Sabina Kelley is an international<br />

pinup model and a judge on Oxygen’s<br />

new TV show “Best Ink.”<br />

“Revolver” is the result of a napkin<br />

concept drawing by MagnaFlow’s<br />

Senior Manager Richard Waitas, who<br />

later delivered the drawing to designer<br />

and MagnaFlow team member Chip<br />

Foose. Built by the pros at CW Restorations,<br />

“Revolver” is equipped with<br />

eight rotating mufflers that provide a<br />

clear example of the exhaust’s sound<br />

changes without changes to the rest of<br />

the vehicle. In addition to the sound,<br />

the “Revolver” has a custom fabricated<br />

bed, distinctly rounded fenders<br />

and exhaust tips blended into<br />

the taillights.


������������������������������<br />

Always Moving<br />

®<br />

Forward<br />

Booth 23275<br />

Like Us on<br />

fb.com/lokarinc<br />

© 2012 Lokar, Inc.<br />

#SEMA<strong>Show</strong> | SEMA <strong>Show</strong> <strong>Daily</strong> 47


Why would we sell these bags at such a low price?<br />

ANSWER: So that you will try our bags and discover that they are 4 times stronger than our<br />

competitor’s bags. Of course we lose money on this promotion, but we are gambling that you<br />

are a new customer and once you confirm the quality of these bags, you will see why<br />

WWW.AIRBAGIT.COM is the largest distributor and manufacturer of Airsprings in the world.<br />

ADD $1.00 per bag for shipping anywhere in the Continental USA<br />

If you do not buy this special at SEMA, you are out of luck......<br />

48 SEMA <strong>Show</strong> <strong>Daily</strong><br />

$ 1000<br />

23193<br />

Hotrod<br />

Alley<br />

50 bags for $1,000<br />

#800<br />

$5<br />

#110<br />

$5<br />

Substitute any bag shown at price below<br />

#2400<br />

$8<br />

#2500<br />

$0<br />

www.airbagit.com<br />

#2600<br />

$5<br />

#3800<br />

$9<br />

#2600<br />

$9<br />

gets you 50 bags<br />

D2500-1 or D2600-I Full Lifetime Defect Warranty. We want you to experience the quality of our bags. Burst tested at over 500psi. you<br />

may substitute any bag shown below at the additional cost shown per bag. If not purchased at the show, price increases to $1500.<br />

No exceptions<br />

D-II SLAM’R SLAM’R SLAM’R<br />

#2700<br />

$9<br />

#2800<br />

$9<br />

#2400<br />

$12<br />

#2500<br />

$12<br />

#2600<br />

$12


AIR ENGINE has 8 brass valves installed on a distribution<br />

manifold. 8 Red/Green LED light indicators. No<br />

Wiring or Plumbing for you to do. Just plug in the harness,<br />

and Airlines and you are done<br />

KIT INCLUDES<br />

(upgrades below)<br />

1 gal tank<br />

4 DeNominator-I bags<br />

3/8” Airlines<br />

All Air Fittings<br />

Speed Control Fittings<br />

Snap-In wiring Harness<br />

DC380 Compressor<br />

Pressure Switch<br />

Circuit Breaker<br />

Relay<br />

Steel Leader Hose<br />

Check Valve<br />

Digital Gauge with<br />

Four Switch Controls<br />

5 Digital Senders<br />

Base Circle Brackets<br />

3 gl stainless chrome $35 Upgrade to D-II Bags<br />

5 gl stainless chrome $55 On all 4 Corners $40<br />

23193<br />

Hotrod Alley<br />

$ 595<br />

Upgrade to Vy-Clone<br />

295psi DC480 $50<br />

Only Generic Circle Brackets are<br />

included inthe SEMA Special,<br />

Specific Brackets =Options<br />

Upgrade to Vehicle<br />

Specific Brackets $90 Upgrade Plug/Play $65<br />

800-682-8789<br />

260 S. Hibbert St. Mesa, Arizona 8521-<br />

26 years in the<br />

same place<br />

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UPGRADE TO ANY OPTION SHOWN<br />

#SEMA<strong>Show</strong> |<br />

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Air Struts<br />

(Pair)<br />

now in stock... original equipment struts/bags<br />

$500<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 49


4th Annual Collector Car Appreciation Day<br />

to Be Celebrated on July 12, 2013<br />

Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars<br />

Hawaii State Representative Karen Awana (center) presented a resolution to members of<br />

Ron’s Performance Center and local enthusiasts at the state’s capitol in Honolulu.<br />

SEMA and its Automotive Restoration<br />

Market Organization (ARMO) and Hot<br />

Rod Industry Alliance (HRIA) councils<br />

announced that the next Collector Car<br />

Appreciation Day will be celebrated on<br />

July 12, 2013. The date marks the fourth<br />

consecutive commemoration in what has<br />

become an annual event to raise awareness<br />

of the vital role automotive restoration<br />

and collection plays in America.<br />

50 SEMA <strong>Show</strong> <strong>Daily</strong><br />

SEMA and its councils will once again<br />

seek a congressional resolution to recognize<br />

the day’s significance. The industry<br />

endeavors to preserve the nation’s<br />

automotive heritage while providing<br />

well-paying, high-skilled jobs nationwide.<br />

Collector Car Appreciation Day<br />

is a singular tribute to the collector car<br />

industry and the millions of hobbyists<br />

it supports.<br />

“The U.S. Senate helped launch Collector<br />

Car Appreciation Day by passing<br />

Resolutions each year at our request,”<br />

said SEMA Vice President of Government<br />

Affairs Steve McDonald. “As we<br />

prepare for the fourth celebration of our<br />

nation’s automotive heritage, enthusiasts<br />

and related businesses are already<br />

planning open houses, car cruises,<br />

club gatherings and educational events<br />

throughout the world to mark this<br />

annual commemoration. In fact, Collector<br />

Car Appreciation Day is quickly<br />

taking on a global character, with events<br />

held in the United States, Canada<br />

and Australia.”<br />

The previous resolutions were sponsored<br />

by Congressional Automotive<br />

Performance and Motorsports Caucus<br />

Co-Chairs Senator Jon Tester (D-MT)<br />

and Senator Richard Burr (R-NC).<br />

Senators Tester and Burr have been<br />

strong advocates for the automotive<br />

hobby in Washington and recognize<br />

the integral role collector cars have<br />

played in fostering our nation’s appreciation<br />

for the automobile’s unique historical<br />

place in our history. The Caucus<br />

is an informal, non-partisan group that<br />

SEMA INDUSTRY AWARDS BANQUET<br />

��������������������������������������������������<br />

Las Vegas Hotel (formerly the Las Vegas Hilton) �����������������������<br />

pays tribute to America’s ever-growing love<br />

affair with the car and motorsports.<br />

“Over the past three years, thousands of<br />

enthusiasts and collectors have celebrated<br />

their hobby at events throughout the country,”<br />

said Alex Tainsh, ARMO chairman.<br />

“The event continues to grow in prominence<br />

as a summer holiday for the hobby.<br />

Next year, we look forward to partnering<br />

with enthusiasts, car clubs and businesses to<br />

make this the largest celebration to date.”<br />

Rick Love, HRIA council chairman<br />

said, “Collector Car Appreciation Day is<br />

an opportunity for hobbyists to share their<br />

passion for the automotive hobby. Each<br />

year, more events are held to raise awareness<br />

of the unique educational and economic<br />

impact of collector car enthusiasts across<br />

the globe.”<br />

SEMA will maintain and publicize a list of<br />

scheduled events to commemorate America’s<br />

time-tested love affair with the automobile.<br />

Individuals, car clubs and business owners<br />

interested in publicizing events should contact<br />

Colby Martin, Director of the SEMA<br />

Action Network (SAN), at 909-978-6721 or<br />

san@sema.org. If you are unable to celebrate<br />

on July 12, SEMA encourages events to be<br />

scheduled throughout the month of July.<br />

Live performance<br />

by Christopher Titus,<br />

comedian.


Charley Hutton Signs<br />

Autographs at PPG Booth<br />

Charley Hutton accomodates a fan at PPG booth #24501.<br />

Famous painter Charley Hutton of<br />

Charley Hutton’s Color Studio was all<br />

smiles yesterday as he signed autographs<br />

for his legion of fans at PPG booth<br />

#24501 in the Racing & Performance<br />

section of the 2012 SEMA <strong>Show</strong>.<br />

Skeletons driving cars and riding<br />

motorcycles painted with PPG products<br />

overlooked his shoulder as Hutton<br />

signed posters in PPG’s western-themed<br />

display. Tumbleweeds and cattle skulls<br />

completed the “Watering Hole” look<br />

designed to draw attention to PPG’s<br />

DPLV 2.1 VOC-compliant series of<br />

epoxy primers; two new waterborne<br />

primers, Envirobase High Performance<br />

EPW115 and Aquabase Plus P950-<br />

5505; new colors for the Ditzler Big<br />

Pinstriping & Lettering: The Lost Art<br />

Quality Pinstriping Takes Lots of Practice, But If You Dedicate Yourself<br />

to It and Market It Well, You Can Make It a Thriving Add-on Business<br />

By David “Hivoltage” Richards<br />

When someone mentions pinstriping,<br />

most of the time you think of vinyl<br />

on a car. But the art of hand-painted<br />

pinstriping is still alive and well.<br />

People such as Von Dutch and Ed<br />

Roth were the founding fathers of the<br />

symmetrical art that was normally seen<br />

on hot rods and motorcycles in the ’60s<br />

and ’70s. If you had a hot rod, you had<br />

to have it “striped,” and that still holds<br />

true today. It was used on everything<br />

from cars and boats to horsedrawn<br />

buggies. It was very finely detailed,<br />

sometimes containing characters, and<br />

only a handful of people could do it.<br />

Flake line; and colors and effects for the<br />

Vibrance Collection.<br />

Other celebrities who will be signing<br />

autographs at the PPG booth this week<br />

include Bobby Alloway (Alloway’s Hot<br />

Rod Shop), Dave and Jody Perewitz<br />

(Perewitz Cycle Fabrication) and Tom<br />

and Mitch Kelly (Kelly & Son Crazy<br />

Painters)—all of whom are well known<br />

for their unique custom paint designs<br />

for cars, trucks and motorcycles and<br />

have racked up numerous awards for<br />

their work. NHRA champion drag racers<br />

John Force, Courtney Force, Mike<br />

Neff and Robert Hight from the legendary<br />

John Force Racing team will also<br />

be on hand to greet visitors and answer<br />

questions about their winning ways.<br />

Style<br />

The art form and the<br />

way it’s done today is<br />

the same as it was back<br />

in the day, but everyone<br />

has added their<br />

own twist and style to<br />

it. Every striper has his<br />

or her own style: old<br />

school, new school, tribal, scroll style,<br />

gold leaf, etc. Most of the time, the client<br />

doesn’t know what they want, and<br />

they’ll say, “You’re the artist. Just do<br />

whatever looks good, but treat it as if it<br />

was yours.” Some people like graphics,<br />

Schedule<br />

Wednesday, October 31<br />

12:30 p.m.–2:30 p.m.<br />

RD7 Paint Shop Throughput:<br />

A Quick Changeover<br />

Approach (Robb Power<br />

and Brett BiaLowas, PPG<br />

Automotive Refi nish)<br />

RD8 Marketing to Consumers -<br />

Supporting Customer Pay<br />

Sales Efforts (Steve Trapp,<br />

DuPont Performance<br />

Coatings & Robert Rick,<br />

Gates Business Solutions)<br />

RD9 Understanding Design-Based<br />

Repairs (Richard Perry,<br />

CHIEF Automotive)<br />

3:00 p.m.–5:00 p.m.<br />

RD10 Going Green Doesn’t Have to<br />

Be Expensive (Steven Schilling,<br />

GRC-Pirk Management)<br />

RD11 Dedicated vs. Universal<br />

Fixtures: The Pros and Cons<br />

(Shawn Hart, Car-O-Liner Co.)<br />

RD12 Lean Flow Concepts: Improve<br />

Your Hours Completed Per<br />

Day (Steve Trapp, DuPont<br />

Performance Coatings & John<br />

Sweigart, The Body Shop)<br />

which involves lots of taping or airbrushing.<br />

And that’s a whole other story.<br />

One of the trademarks of my style is<br />

signing my nickname, “Hivoltage,” on<br />

Continued on page 52<br />

COLLISION, REPAIR<br />

& REFINISH<br />

Current as of October 15, 2012<br />

ABRN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11000<br />

AFC Finishing Systems . . . . . . . . . . . . . . . . . . . .11128<br />

Alcoa Fastening Systems. . . . . . . . . . . . . . . . . . .10747<br />

Alkemia Refinishing . . . . . . . . . . . . . . . . . . . . . . .11346<br />

ALLDATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11233<br />

Amerex Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . .11130<br />

American Innovative Manufacturing. . . . . . . . . . .32268<br />

Anderson Art Works . . . . . . . . . . . . . . . . . . . . . . .11113<br />

Anest Iwata-Medea Inc.. . . . . . . . . . . . . . . . . . . .10825<br />

AOM Spray Equipment. . . . . . . . . . . . . . . . . . . . .11318<br />

ARIA Tools Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .10849<br />

ASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11367<br />

Astro Pneumatic Tool Co.. . . . . . . . . . . . . . . . . . .11039<br />

Audatex, a Solera Company. . . . . . . . . . . . . . . . .11265<br />

Auto Data Vin Labels . . . . . . . . . . . . . . . . . . . . . .11042<br />

AutoTrader Classics . . . . . . . . . . . . . . . . . . . . . . .11215<br />

Axis Performance Coatings . . . . . . . . . . . . . . . . .11216<br />

B&B Blending . . . . . . . . . . . . . . . . . . . . . . . . . . .10672<br />

Beugler Stripers. . . . . . . . . . . . . . . . . . . . . . . . . .11326<br />

BHG Import Export Inc.. . . . . . . . . . . . . . . . . . . . .10780<br />

Blair Equipment Co.. . . . . . . . . . . . . . . . . . . . . . .10828<br />

Bonding Solutions . . . . . . . . . . . . . . . . . . . . . . . .10855<br />

California Autobody Association . . . . . . . . . . . . . .10781<br />

Car Bench America & Infinity 3 D Laser Measuring .11147<br />

Car-O-Liner Co. . . . . . . . . . . . . . . . . . . . .10639, 10655<br />

Car-Part.com . . . . . . . . . . . . . . . . . . . . . . . . . . . .11132<br />

C.A. Technologies. . . . . . . . . . . . . . . . . . . . . . . . .11382<br />

Cebotech USA . . . . . . . . . . . . . . . . . . . . . . . . . . .10753<br />

Cecil Muggy. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10884<br />

Celette Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11171<br />

ClearShield . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34290<br />

Collision Equipment Group. . . . . . . . . . . . . . . . . .11261<br />

Col-Met Spray Booths . . . . . . . . . . . . . . . . . . . . .11239<br />

Cumberland Products . . . . . . . . . . . . . . . . . . . . .11251<br />

Deals on Wheels . . . . . . . . . . . . . . . . . . . . . . . . .11215<br />

DEG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10785<br />

Delta Kits Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .10660<br />

Dent Fix Equipment . . . . . . . . . . . . . . . . . . . . . . .10820<br />

Dent Tools Direct . . . . . . . . . . . . . . . . . . . . . . . . .38196<br />

Dezhong Auto Parts Manufacturing Co. Ltd.. . . . .10771<br />

Dura-Block . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10851<br />

Eagle Abrasives . . . . . . . . . . . . . . . . . . . . . . . . . .10947<br />

Elcometer Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .11220<br />

EURO Spray Technology. . . . . . . . . . . . . . . . . . . .11060<br />

Evercoat, an ITW Company . . . . . . . . . . . . . . . . .10869<br />

Extractor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11361<br />

E-Z Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11377<br />

Fandeli Coated Abrasives. . . . . . . . . . . . . . . . . . .10872<br />

Farecla Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11328<br />

Fashion Paint USA . . . . . . . . . . . . . . . . . . . . . . . .10661<br />

FBS Distribution Co. Inc. . . . . . . . . . . . . . . . . . . .11177<br />

FenderBender . . . . . . . . . . . . . . . . . . . . . . . . . . .10767<br />

Filmtech Automotive . . . . . . . . . . . . . . . . . . . . . .11231<br />

Fisheye Filter . . . . . . . . . . . . . . . . . . . . . . . . . . . .10664<br />

Fit-Ear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11164<br />

Garmat USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10733<br />

Gema. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11281<br />

Gerson Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11161<br />

Glass Mechanix Business Solutions . . . . . . . . . . .38228<br />

GlasWeld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10779<br />

GLE Enterprises LLC . . . . . . . . . . . . . . . . . . . . . .10868<br />

Global Finishing Solutions . . . . . . . . . . . . . . . . . .10861<br />

Goff’s Enterprises Inc. . . . . . . . . . . . . . . . . . . . . .11100<br />

GoJAK/Zendex Tool . . . . . . . . . . . . . . . . . . . . . . .11051<br />

Gold Touch Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .11109<br />

Goliath Carts . . . . . . . . . . . . . . . . . . . . . . . . . . . .11125<br />

H&S Autoshot . . . . . . . . . . . . . . . . . . . . . . . . . . .10876<br />

HeadlightRenewDoctor.com . . . . . . . . . . . . . . . . .10681<br />

Hedson Technologies . . . . . . . . . . . . . . . . . . . . . .11117<br />

Herkules Equipment Corp. . . . . . . . . . . . . . . . . . .10717<br />

Hi-Tech Paintless Dent Removal . . . . . . . . . . . . .10866<br />

Hope Global/Schlegel Buffing Pads . . . . . . . . . . .11068<br />

hyStik Adhesive Tape. . . . . . . . . . . . . . . . . . . . . .11045<br />

I-CAR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11083<br />

Induction Innovations Inc. . . . . . . . . . . . . . . . . . .10723<br />

Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11227<br />

Innovative Tools & Technologies. . . . . . . . . . . . . .10955<br />

Insurance Auto Auctions . . . . . . . . . . . . . . . . . . .38210<br />

International Epoxies & Sealers . . . . . . . . . . . . . .11264<br />

Island Clean Air . . . . . . . . . . . . . . . . . . . . . . . . . .10713<br />

ITW, Global Brands. . . . . . . . . . . . . . . . . . . . . . . .61133<br />

Kamatec AG. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10679<br />

KBS Coatings. . . . . . . . . . . . . . . . . . . . . . . . . . . .11243<br />

Killer Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10853<br />

Continued on page 104<br />

#SEMA<strong>Show</strong> | SEMA <strong>Show</strong> <strong>Daily</strong> 51


Pinstriping and<br />

Lettering: The Lost Art,<br />

Continued from page 51<br />

all my work when I’m finished with the<br />

project. This is not uncommon, as most<br />

of the time you’ll see a signature of some<br />

kind on handpainted art. The reason is<br />

because artists are proud of their work,<br />

and that includes me.<br />

I started striping in 2006. I was at a<br />

friend’s tattoo shop, and I noticed on<br />

the back of an airbrush magazine he<br />

was reading a how-to step-by-step pinstriping<br />

panel. I told my buddy that I<br />

wanted to try that, and he said, “Yeah,<br />

right! It takes guys years to master that<br />

art form!”<br />

Practice Makes Perfect<br />

I went to the bookstore the very next<br />

day and purchased a selection called<br />

How to Pinstripe by Alan Johnson, a<br />

well-known New Jersey pinstriping<br />

and graphic artist. The first page read<br />

that if you have the will and desire to<br />

pinstripe, buy a gallon of paint and a<br />

brush and when you get to the bottom<br />

of the can, you’ll know how to<br />

stripe. I know that’s a lot of paint,<br />

but I followed his advice and started<br />

practicing for hours on end, day after<br />

day. I would go to bed, get up at 4:00<br />

a.m. and start practicing again just to<br />

52 SEMA <strong>Show</strong> <strong>Daily</strong><br />

stay sharp. It’s like anything else: if you<br />

don’t use it, you lose it. Six months<br />

later, I got good enough that my friend<br />

had enough confidence in me to stripe<br />

his truck.<br />

The practice isn’t all there is to it.<br />

There’s also the research it takes to<br />

become familiar with the products that<br />

are available and figuring out what to<br />

do and what not to do. Experience<br />

plays a big part in it, but, ultimately,<br />

you have to remember that it’s paint<br />

and you will mess up, and that’s the<br />

name of the game. But so what? You<br />

wipe it off and go on.<br />

Products<br />

Let’s talk a little about products,<br />

pricing and overhead. Whether I pinstripe<br />

a car, bike or some kind of<br />

panel art, I use a good wax and grease<br />

remover to clean the surface and follow<br />

that up with Windex. It’s critical to<br />

have a clean surface because that will<br />

make or break you.<br />

As for paint, hardener and reducers,<br />

I use 1 Shot products. A lot of people<br />

will tell you that you can use regular<br />

thinner to thin your paint, and that<br />

may be your preference, but 1 Shot<br />

makes a reducer that works great with<br />

their paint. As added insurance, never<br />

use the thinner or reducer when you<br />

clean your brushes because it could<br />

have oils in it and leave you with<br />

fisheyes in your work. The end result<br />

is you wiping off your work and starting<br />

over. In time, you’ll learn that, as<br />

with anything, practice is the key to<br />

quality pinstriping.<br />

Pricing and Brushes<br />

As for pricing and overhead, you<br />

would be surprised at the reasonable<br />

cost of these products. As for what you<br />

charge, it’s up to you. Everyone isn’t<br />

doing this art form, but everyone wants<br />

it, so do the math.<br />

Brushes are something else to consider.<br />

When I started, I had to have one<br />

of everything out there. And believe<br />

me, everyone has their own brush. I<br />

prefer a Mack 00 Series 20 automotive<br />

touch-up brush, but it’s up to the<br />

individual artist. Again, practicing and<br />

experimentation are key. The 20 Series<br />

will cost you about $9 a piece. Some<br />

guys like the 10 Series, which are made<br />

with different hair and cost twice as<br />

much. Do your research and try some<br />

different ones out there.<br />

Brush care is easy; just clean your<br />

brush with mineral spirits and make<br />

sure you oil them. As for lettering<br />

brushes, do your research and try<br />

what’s out there. Hand lettering is not<br />

for everyone, so I would advise to stick<br />

to pinstriping because that will keep<br />

you busy enough.<br />

The people I try to target as potential<br />

customers are hot rodders, bikers<br />

and tractor trailer drivers. Some<br />

people will do a lot of panel art and<br />

garage art and sell it on eBay. There is<br />

money to be made, but again, research<br />

is key. Canvas your local and outof-town<br />

car shows; the best way to<br />

get your work out there is through<br />

word-of-mouth.<br />

Step by Step<br />

Let’s go through a project step-bystep<br />

to give you an idea of how to<br />

perform this art form.<br />

First, let’s look at the products I<br />

will use:<br />

��Paint thinner (for cleaning brushes<br />

only)<br />

��1-Shot reducer<br />

��1-Shot hardener<br />

��1-Shot lettering enamel,<br />

white-bright red<br />

��Wax and grease remover<br />

(but none for this project because<br />

the panel is clean enough)<br />

��Windex ��Mack 00 20 Series pinstriping brush<br />

��Small lettering quill<br />

Continued on page 54


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 53


Pinstriping and<br />

Lettering: The Lost Art,<br />

Continued from page 52<br />

1. I start by getting my center line<br />

on the panel and making a pattern<br />

from my vinyl plotter or a free-<br />

hand pattern.<br />

2. I transfer my pattern onto the panel<br />

using saral transfer paper.<br />

3. I always use a Dixie cup to hold my<br />

paint as it only takes a little to do<br />

an entire job. I start out with the<br />

lettering part of the job. It’s very<br />

important to do this first if you’re<br />

outlining the lettering because you<br />

want to give the paint time to dry.<br />

You definitely don’t want to work<br />

over wet paint.<br />

4. After filling in all the lettering, I<br />

take my fine line tape and, as before,<br />

get my center line for the design. I<br />

like to do my designs freehand, but<br />

you can draw them out and transfer<br />

them, too. Some jobs require you to<br />

do this, but you end up doing the<br />

job three times.<br />

5. Next, I use my Mack 00 Series 20<br />

striping brush. After I clean it, I<br />

dip it in the paint and pallet the<br />

brush back and forth to make sure I<br />

get the paint up in the ferrel of the<br />

brush for proper paint flow. Palletting<br />

back and forth, adding reducer<br />

54 SEMA <strong>Show</strong> <strong>Daily</strong><br />

for proper consistency, you want it<br />

to feel somewhere between melting<br />

ice cream and syrup. In other<br />

words, you want the paint to have<br />

some drag to it. Again: practice,<br />

practice, practice.<br />

6. I start by pulling lines on each side<br />

of the tape until I get my center.<br />

Once I have that, I fill out the<br />

design, trying to be symmetrical<br />

and adding balance to the design<br />

without getting carried away.<br />

Trust me, less is more; it’s easy to<br />

overdo it.<br />

7. I use a compass to get my perfect<br />

circles. Keep in mind these designs<br />

will get easier as you practice and<br />

you develop your own style.<br />

8. Once I finish the design, I add<br />

a border to it and maybe some<br />

more red.<br />

9. I start with adding my outline to the<br />

lettering and this takes some time<br />

and alot of practice, but its a lot of<br />

fun and it adds to the panel.<br />

10. Once I finish outlining, I start adding<br />

some white to the design for<br />

balance, trying not to get too carried<br />

away. When using red and white,<br />

the white can kill the red if you’re<br />

not careful.<br />

11. I add just enough white to balance<br />

things out. Then, I will add a white<br />

border to match the red.<br />

SATA and Dan Am Company to <strong>Show</strong> Off<br />

Amazing New Products at SEMA <strong>Show</strong><br />

SATA and Dan Am Co. will be showing<br />

off their Limited-Edition SATAjet<br />

4000 B Camouflage, 3-D virtual paint<br />

booth and other amazing new products<br />

at booths #10609 and #10612 in the<br />

North Hall Collision Repair & Refinish<br />

section of the LVCC.<br />

The design of the SATAjet 4000B<br />

Camouflage gun is unique to SATA<br />

in that it incorporates layers of SATA<br />

spray guns in a camo pattern. The camo<br />

design is a finish that is durable and can<br />

be used in any paint environment. The<br />

camouflage pattern can also be found<br />

in a line of hats and shirts, which will<br />

also be on display in the SATA SEMA<br />

booth #10609. They are limited in<br />

quantity but are available to order now.<br />

Also, try your hand at the SATA virtual<br />

3-D paint booth. The experience<br />

begins with a simple registration process,<br />

where you get to choose your own avatar.<br />

You then enter the booth, wear 3-D<br />

headgear and paint a 3-D vehicle inside<br />

the booth. Your 3-D avatar and the<br />

vehicle you are painting show up outside<br />

the booth on a 55-inch 3-D screen<br />

for viewers to watch. The experience<br />

ends with your avatar and image being<br />

printed on a SATA logo coffee mug to<br />

take home as a keepsake.<br />

SATA and Dan Am Co. SEMA <strong>Show</strong> booths<br />

are #10609 and #10612 in the North Hall in<br />

the Collision Repair & Refinish section.<br />

Dan-Am Co. will also be displaying in<br />

booth #10612—right across the aisle from<br />

the SATA booth—the new Dan-Am Air<br />

(DAA) aluminum piping, SATA filters<br />

and the EZ-Flex bumper and panel stands.<br />

Stop in to see how much more efficient<br />

your air source can be when delivered<br />

through a smooth wall aluminum pipe.<br />

The Push-to-Connect fittings make installation<br />

easy and air leaks a thing of the past.<br />

As today’s paints require the addition of air<br />

blowers, and more HVLP guns are used<br />

than ever, air efficiency is critical.


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 55


Over 100 years of best-in-class color<br />

matching, global coatings excellence<br />

and trusted technical experience.<br />

From high-quality, low-VOC refinish solutions—such as our<br />

De Beer 900+ waterbase system and Valspar Refinish Low<br />

VOC solvent-based intermix system—to a full complement<br />

of clears and primers, Valspar Automotive is your one-stop<br />

provider for all of your automotive coating refinishing needs.<br />

56 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Color.<br />

Technology.<br />

Trust.<br />

Visit us<br />

at booth<br />

23513<br />

Contact Valspar Automotive today for more<br />

information and details on distribution<br />

opportunities.<br />

www.valsparautomotive.com


formula<br />

Ultra<br />

System<br />

With Fluid Dynamic Technology ®<br />

���<br />

������<br />

�������������<br />

WORLD CLASS SURFACE FINISHING<br />

Visit us at the Farécla Inc booth: #11328 Visit us at the Barrett-Jackson booth: #21443<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 57


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58 SEMA <strong>Show</strong> <strong>Daily</strong><br />

SEMA booth<br />

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Meet Master Builder/Painter<br />

Rich Evans at the WyoTech Booth<br />

WyoTech revealed Rich Evans’ ’55 Chevy Panel Truck Tuesday afternoon at the WyoTech<br />

booth #12073.<br />

WyoTech revealed Rich Evans’ ’55<br />

Chevy Panel Truck Tuesday afternoon<br />

at the WyoTech booth #12073.<br />

The custom truck, which was<br />

designed and built by Evans’ team along<br />

with the help of several WyoTech graduates,<br />

was built for a pilot episode of a<br />

The Leo Kagan Scholarship has<br />

been established as part of the SEMA<br />

Memorial Scholarship Fund, a<br />

group that promotes industry leadership<br />

by supporting the educational<br />

efforts of current and future automotive<br />

professionals.<br />

Kagan is an industry icon who was<br />

instrumental in the founding of the<br />

SEMA Scholarship Program. The new<br />

scholarship will be presented annually<br />

to a female interested in a career in the<br />

restyling market.<br />

“While women were not traditionally<br />

involved in our industry, they<br />

have become more and more integral<br />

over the years,” said Kagan. “I’m<br />

glad that this SEMA scholarship<br />

will ensure that females receive support<br />

and encouragement to pursue<br />

careers in the automotive restyling<br />

market. Such diversity in our industry<br />

new TV show titled “World Wide Car<br />

Building,” tentatively scheduled to air<br />

in 2013. Evans and the crew from the<br />

TV show were on hand for the unveiling,<br />

along with WyoTech staff and<br />

graduates, who provided information<br />

about the extensive automotive and<br />

is what contributes to the excitement<br />

and innovation of the specialty-<br />

equipment market.”<br />

Kagan began his career in the automotive<br />

specialty-equipment industry<br />

in 1964 when he was working with<br />

Hurst. He went on to work for Amco,<br />

the convertible top manufacturer, for<br />

about 15 years before serving as the<br />

president of SEMA from 1975–1979.<br />

During his tenure at SEMA, he played<br />

a key role in moving the world-famous<br />

SEMA <strong>Show</strong> from Anaheim, California,<br />

to Las Vegas.<br />

Kagan continued to be active in<br />

the association, helping to establish<br />

the SEMA Scholarship Program.<br />

In 1982, Kagan was recognized for<br />

his contributions by being inducted<br />

into the SEMA Hall of Fame, a<br />

prestigious honor reserved for very<br />

few individuals.<br />

custom fabrication programs available<br />

at campuses across the country.<br />

Every afternoon from 2:15 p.m.–2:45<br />

p.m., Evans will also be on hand at the<br />

booth to sign autographs, talk about his<br />

new custom car building show and his<br />

many project vehicles.<br />

The truck will be on display during<br />

the SEMA <strong>Show</strong>, which runs through<br />

Friday, November 2.<br />

WyoTech is a division of Corinthian<br />

Colleges Inc., one of the largest<br />

post-secondary education companies in<br />

North America. With six campuses<br />

located throughout the United States,<br />

WyoTech offers degree and diploma<br />

programs in the fields of automotive,<br />

diesel, collision/refinishing, motorcycle,<br />

marine and construction trades. In addition,<br />

WyoTech offers advanced training<br />

programs in applied service management;<br />

advanced diesel; light-duty diesel;<br />

advanced automotive diagnostics;<br />

street rod and custom fabrication;<br />

motorsports chassis fabrication; high-<br />

Leo Kagan Scholarship Established<br />

“Leo has contributed a great deal<br />

to SEMA and to the industry for<br />

nearly 50 years. It’s great to recognize<br />

his long-time work and support<br />

through this scholarship,” said Joel<br />

Ayres, SEMA Scholarship Committee<br />

chairperson. “Leo’s impact and<br />

contributions to this industry will<br />

continue to be felt for generations<br />

to come.”<br />

The Leo Kagan Scholarship will<br />

be among the many scholarships<br />

SEMA awards annually. SEMA scholarships<br />

are presented annually to<br />

students pursuing careers in the automotive<br />

aftermarket.<br />

A total of $130,000 was awarded to<br />

69 individuals in 2012. Applications<br />

for the next school year will be available<br />

at www.SEMA.org/scholarships<br />

in early December, with applications<br />

due April 5, 2013.<br />

#SEMA<strong>Show</strong> |<br />

POWERSPORTS<br />

& UTILITY VEHICLES<br />

Current as of October 15, 2012<br />

The Auto Moto ......................... 37041<br />

AutoTrader Classics ..................... 37076<br />

BCS International....................... 38015<br />

BPG Werks............................ 37073<br />

Changzhou Wonsh Ramp Industry Co. Ltd..... 38021<br />

Classic Accessories Inc................... 37032<br />

Deals on Wheels ....................... 37076<br />

Flair Hair ............................. 37024<br />

Global Vision Eyewear ................... 36075<br />

GLX Helmets .......................... 36071<br />

Hardknock Garage/Kikker5150 ............ 38040<br />

HMC Industries Inc. ..................... 36069<br />

HP TEC .............................. 37072<br />

IMMI/CargoBuckle ...................... 36039<br />

Jiangsu RC Import and Export Co. Ltd........ 37077<br />

Kolpin Outdoors Inc...................... 37037<br />

Lazer Star Lighting Products .............. 36017<br />

MotoBatt ............................. 37038<br />

Ohio Technical College............. 37059, 38063<br />

PC Racing ............................ 38036<br />

PRP Seats ............................ 36065<br />

Rage Powersport Products................ 36043<br />

Restyling Magazine ..................... 36077<br />

Rocky Mountain ATV MC ................. 36079<br />

Schumacher Electric Corp................. 37070<br />

Scott Jacobs Studio..................... 37064<br />

Slide’em Smartgloves ................... 38027<br />

Steering Corp. ......................... 37028<br />

Sun Buggy Fun Rentals Inc................ 37036<br />

Tanom Motors LLC...................... 36057<br />

Trophy Kart LLC........................ 36025<br />

Trucking Times Work Play & SUV ........... 36029<br />

Unisteer Performance Products ............ 37068<br />

Vertically Driven Products ................ 36033<br />

Viper Powersports Inc.................... 37025<br />

Warrior Chopper ....................... 37055<br />

Yiwu Xibeihu Special Vehicle Co. Ltd......... 37031<br />

Yukon Trail Inc. ........................ 37017<br />

performance powertrains; and trim and<br />

upholstery technology.<br />

For more information about Wyo-<br />

Tech, go to www.wyotech.edu. For<br />

more information about WyoTech<br />

graduation rates, the median debt<br />

of students who completed the program,<br />

and other important information,<br />

please visit their website at<br />

www.wyotech.edu/disclosures.<br />

A new award—The Leo Kagan Scholarship—will<br />

be presented to a female<br />

interested in restyling industry. Applications<br />

will be available at www.SEMA.org/<br />

scholarships in early December, with applications<br />

due by April 5, 2013.<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 59


Featuring the<br />

NEW PRODUCTS SHOWCASE<br />

The World’s Largest Collection of Automotive Innovation<br />

Location:<br />

Upper South Hall (East End).<br />

Size:<br />

A total of 35,000 sq. ft., the New Products <strong>Show</strong>case<br />

is the industry’s place for hottest new products.<br />

Times:<br />

Tuesday - Thursday : 8:00 a.m. to 5:00 p.m.<br />

Friday: 8:00 a.m. to 4:00 p.m.<br />

60 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Scanners are available to<br />

capture product information.<br />

Visit www.SEMADigital.com to see all<br />

of the 2012 SEMA <strong>Show</strong> New Products.<br />

IDEAS<br />

ALIVE<br />

Las Vegas Convention Center, Las Vegas, Nevada<br />

Exhibit Days: Tuesday, Oct. 30 - Friday, Nov. 2, 2012<br />

Education Days: Monday, Oct. 29 - Friday, Nov. 2, 2012


Tire Review Top Shop<br />

Winner Honored<br />

Revealed Monday night as the winner of the 2012 Tire Review Top Shop Award, presented<br />

by Ammco/Coats, was Chapel Hill Tire Car Care Center from Chapel Hill, N.C. With their<br />

winner’s check for $1,500 were co-owners Britt and Marc Pons (center), with Tire Review<br />

editor Jim Smith (far left) and publisher David Moniz (far right).<br />

New TIA President Looks to<br />

Greater Cooperation<br />

New TIA President<br />

Randy Groh<br />

wants to continue<br />

building a stronger<br />

relationship with<br />

the RMA, and has<br />

set his sights on<br />

two major industry issues as potential<br />

building blocks.<br />

During TIA’s annual general meeting<br />

Monday in Las Vegas, Groh said that<br />

TIA will work to put forth a “recommended<br />

practice” regarding how tire<br />

dealers should handle the “tire aging<br />

issue,” and plans to help develop guidelines<br />

on the safe sale of used tires.<br />

At a Glance: 2012 TIA <strong>Daily</strong> Schedule of Events<br />

WEDNESDAY, OCTOBER 31<br />

9:00 a.m.–5:00 p.m. Global Tire Expo/SEMA <strong>Show</strong>,<br />

Las Vegas Convention Center<br />

10:00 a.m.–11:30 a.m. TPMS at 10, Las Vegas<br />

Convention Center, S232<br />

10:00 a.m.–11:30 a.m. Truck Tires at 10, Las Vegas<br />

Convention Center, S231<br />

2:00 p.m.–3:30 p.m. Tires at 2, Las Vegas<br />

Convention Center, S232<br />

Toward both goals, which he indicated<br />

would be completed by the close<br />

of his term as president, Groh said TIA<br />

will work directly with RMA officials<br />

and board members to craft positions<br />

that both organizations can support.<br />

It marked the first time TIA specifically<br />

stated that it would tackle either<br />

controversial topic, both of which have<br />

been of concern for many years.<br />

Groh said that while TIA would<br />

prefer “to educate, not legislate,” it<br />

recognizes that the industry would be<br />

better served if it and the RMA took<br />

a leadership role in creating legislation<br />

regarding proper tire repairs. And, by<br />

Continued on page 62<br />

TIA Announces<br />

Board of Directors<br />

Election Results<br />

The votes are in and the winners<br />

determined for the six open seats on<br />

the TIA Board of Directors.<br />

Each spot comes with a three-year<br />

term. Roy Littlefield, TIA executive<br />

vice president, noted that, “This election<br />

year had the highest number of<br />

candidates in TIA’s recent history, with<br />

23 vying for the board positions. We<br />

are very appreciative to all the candidates<br />

for putting forth their names and<br />

to the retiring board members for the<br />

years of dedication and leadership to<br />

our industry.”<br />

Elected to serve on the board were:<br />

��Michael Baggett, Yokohama Tire<br />

Corp., Santa Rosa Beach, Florida.<br />

��Dick Gust, Liberty Tire Recycling,<br />

Chicago<br />

��David Martin, American Tire Distributors,<br />

Huntersville, North Carolina<br />

��James Melvin Jr., Melvin’s Tire Pros<br />

and Auto Service Centers, North<br />

Kingstown, Rhode Island<br />

��Glen Nicholson, TBC Retail Group,<br />

Juno Beach, Florida<br />

��Mike Wolfe, Southeastern Wholesale<br />

Tire, Raleigh, North Carolina<br />

At the board of directors meeting<br />

held earlier this year, Freda Pratt-<br />

Boyer, senior auditor at Purcell Tire<br />

& Rubber, was elected to the position<br />

of secretary.<br />

The new board members took their<br />

office on October 29, at TIA’s annual<br />

meeting at The Cosmopolitan of Las<br />

Vegas hotel.<br />

THURSDAY, NOVEMBER 1<br />

9:00 a.m.–5:00 p.m. Global Tire Expo/SEMA <strong>Show</strong>,<br />

Las Vegas Convention Center<br />

2:00 p.m.–3:30 p.m. Tires at 2 Seminar, Las Vegas<br />

Convention Center, S232<br />

FRIDAY, NOVEMBER 2<br />

9:00 a.m.–4:00 p.m. Global Tire Expo/SEMA <strong>Show</strong>,<br />

Las Vegas Convention Center<br />

#SEMA<strong>Show</strong> |<br />

GLOBAL TIRE EXPO<br />

POWERED BY THE<br />

TIRE INDUSTRY ASSOCIATION<br />

Current as of October 15, 2012<br />

Achieva Rubber Corp. .....................41227<br />

Aeolus Tire..............................40225<br />

Aftersoft Network N.A. Inc...................40163<br />

Alliance Tire Americas .....................40219<br />

AME International ........................41187<br />

American Omni Trading Co. LLC..............40079<br />

API Inc. ................................43199<br />

ASA Automotive Systems...................40003<br />

ATEQ Corp. .............................41271<br />

Atturo Tire ..............................41295<br />

Avex Trade spol. s r.o. .....................35219<br />

Baolong ................................40084<br />

Bartec USA .............................40052<br />

Bead It Fast .............................34288<br />

Bee Line Co. ............................42153<br />

Big O Tires..............................42263<br />

Big Roc Tools Inc. ........................34238<br />

BKT Tires...............................43213<br />

BlackJack Tire Repair .....................44310<br />

Branick Industries Inc. .....................42211<br />

Bright Technology Co. Ltd. ..................40282<br />

Camoplast Solideal .......................40289<br />

Cangzhou Flying Dragon Auto Parts Co. Ltd. ....40082<br />

CarCareONE by GE Capital..................42091<br />

Carlisle Tire .............................43115<br />

China Tyres Distribution Ltd. ................41287<br />

Compressed Air Systems...................40134<br />

Continental Tire Commercial Vehicle Tires ......42321<br />

Continental Tire the Americas LLC ............43169<br />

Cooper Tire & Rubber Company..............43009<br />

Corghi USA .............................40249<br />

Counteract Balancing Beads ................42178<br />

Crowntyre Industrial Co. Ltd. ................40239<br />

Daeho Industry/Pacific Treads ...............40073<br />

Deestone Limited.........................40089<br />

Dill Air Controls Products LLC ...............40190<br />

Dong Ah Tire & Rubber Co. Ltd. . . . . . . . . . . . . . .42176<br />

Dongying Fangxing Rubber Co. Ltd. ...........32233<br />

Dongying Zhongyi Rubber Co. Ltd.............31285<br />

Double Coin Tires.........................40177<br />

Doublestar Tire Corp.......................40298<br />

Duratti Rubber Corp. Co. Ltd.................42286<br />

Eastup Tires.............................42310<br />

Elgi Rubber .............................41223<br />

Enforce Products .........................40130<br />

Enjoy Tyre Co. Ltd.........................41199<br />

Ezytire .................................40076<br />

Fairmount Tire & Rubber Inc. ................42156<br />

Falken Tire Corporation ....................41003<br />

Fenghua Xianghe Machinery Manufacturing Co. Ltd. .31257<br />

50 Below...............................32226<br />

Foreign Tire Sales Inc. .....................41215<br />

Freedomsoft ............................40118<br />

Fullroad Rubber Co. Ltd. ...................31229<br />

Fullrun Tyre Corp. Ltd. .....................41089<br />

Gaither Tool Company Inc. ..................42199<br />

Goodtire Rubber Industrial Co. Ltd. ...........42208<br />

Great Ocean Ltd. .........................30237<br />

Greatlakes Tire Company...................40263<br />

GRP Enterprises LLC ......................45217<br />

Hangzhou Hamaton Tyre Valves Co. Ltd. .......42298<br />

Hankook Tire America Corp..................43061<br />

HATCO SAL .............................41149<br />

Haweka USA/Allpart Supply Inc...............42227<br />

Hebei Holman Auto Parts Manufacture Co. Ltd. . .33262<br />

Hennessy Industries.......................40169<br />

Hercules Tire ............................43081<br />

HnY Tire Co. Ltd. .........................40126<br />

Horizon Tire Inc...........................40279<br />

Huaqiao Group-Shandong Wosen Rubber Co. Ltd. .43317<br />

Hunter Engineering Company ...............41037<br />

ITM Autoparts ...........................40266<br />

Japan Toyomoto Tire Corp...................41311<br />

Jiangyin Premier Autoparts Industry Co. Ltd. ....40086<br />

Jiangyin Tianyi Valve Cores Co. Ltd............33282<br />

JKTYRE-JK Tornel ........................40176<br />

JMK Computerized Tire Dealer Business Management .41074<br />

JM Nault Wheel Weights ...................42274<br />

JOSN Electronic Co. Ltd. ...................40100<br />

Kabat Rubber-Inner Tubes . . . . . . . . . . . . . . . . . .34264<br />

Kelsey Tire Inc. ..........................40011<br />

Kenda Tire ..............................40017<br />

Ken-Tool ...............................40088<br />

Koryo Tyres Industrial China Ltd. .............42290<br />

LAC Sidewall Printer ......................36245<br />

Lakin Tire West ..........................41083<br />

LAUGFS Corp. (Rubber) Ltd. .................38214<br />

L-Guard International Enterprise Ltd. ..........31240<br />

LKQ Tire & Recycling ......................40078<br />

Long March Tyre Co. Ltd....................41237<br />

Lu Hai Industrial Corp. .....................42254<br />

Lucy’s Tire Inc............................40115<br />

Continued on page 74<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 61


62 SEMA <strong>Show</strong> <strong>Daily</strong><br />

New TIA President Looks, continued from page 61<br />

stepping forward now on the subjects<br />

such as used tire sales and tire aging,<br />

perhaps avoid regulation all together.<br />

Groh officially took over leadership<br />

of TIA during the general meeting,<br />

and now past-president Larry Brandt<br />

recounted the success of the past year<br />

at Monday evening’s Tire Industry<br />

Honors event.<br />

Brandt pointed to TIA’s increased<br />

emphasis on member and technician<br />

training—the nationwide training tour,<br />

the new online “university,” new Spanish-language<br />

courses, and the develop-<br />

ment of new training programs. In<br />

addition, Brandt said his key goal of<br />

maintaining the transformation of the<br />

association, begun under past president<br />

Mike Berra Jr., was met and that TIA<br />

is now financially and operationally<br />

stronger than ever.<br />

Under Groh the traveling training<br />

effort will continue in 2013, and will<br />

expand to reach consumers. With a new<br />

association tagline—Tire Safety Starts<br />

Here—TIA plans to expand outreach<br />

to drivers with a series of tire maintenance<br />

videos.<br />

New HOF Class Takes Its Place<br />

New Tire Industry Hall of Fame inductees gathered after the formal ceremonies. From<br />

left are new TIA President Randy Groh; Discount Tire Founder and Chairman Bruce Halle;<br />

Susan Kruder, widow of inductee and CIMS Founder Paul Kruder; Dunn Tire President<br />

Randy Clark; and Tire Rack Founder Peter Veldman.


��������������.com<br />

#SEMA<strong>Show</strong> |<br />

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64 SEMA <strong>Show</strong> <strong>Daily</strong>


BOOTH #<br />

40052<br />

Visit our booth and enter to win a iPad!<br />

Tuesday, Wednesday and Thursday!<br />

And Learn About our great NEW technology:<br />

�The ALL NEW Tech500!<br />

�The ALL NEW Tech200!<br />

�The ALL NEW TPMS HUB!<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 65


66 SEMA <strong>Show</strong> <strong>Daily</strong>


TIA ON-LINE UNIVERSITY<br />

WHAT YOU DO DO IN IN LAS VEGAS,<br />

TIA’s newest and increasingly popular training offering is being demonstrated<br />

at the TIA booth (#40057). As the industry leader in tire technician training and<br />

certification, TIA now offers all of its Basic Level Training Series in a<br />

convenient and accessible format on the TIA Online University.<br />

Technicians can access the most comprehensive, up-to-date tire service<br />

training anywhere there is an internet connection! Our Basic Level training is<br />

designed for new hires as part of their orientation and can also be used for<br />

experienced technicians in need of documented training. Shop Managers and<br />

Company Administrators also have the convenience of adding and maintaining<br />

their employees to the system and running real-time reports on technician<br />

progress and test results.<br />

Let us show you how the TIA Online University can help you better your<br />

business today!<br />

Drop by the TIA booth<br />

(#40057) to view and<br />

order the new TPMS Relearn Chart for all makes and models up<br />

to 2012. The Chart covers multiple aspects of TPMS service<br />

including when the relearn procedure is necessary. It includes<br />

the OEM sensor part number, Schrader replacement sensor part<br />

and service pack numbers, Dill replacement sensor part and kit<br />

and band numbers, Myers Tire Supply replacement sensor part<br />

and kit and band numbers, 31 Inc. Xtra-Seal replacement sensor<br />

part and kit numbers, NAPA replacement sensor part and service<br />

pack numbers, and Orange Electronics sensor numbers. The<br />

chart provides a comprehensive list of relearn summaries for all<br />

makes and models, foreign and domestic.<br />

STAYS WITH YOU…<br />

Take advantage of all that TIA has to offer…<br />

en<br />

Espanõl<br />

For more information, stop by and<br />

visit us at the TIA Booth #40057.<br />

TIA Headquarters<br />

1532 Pointer Ridge Place, Suite G<br />

Bowie, Maryland 20716-1883<br />

COMMERCIAL TIRE SERVICE (CTS) PROGRAM NOW AVAILABLE IN SPANISH<br />

The Spanish translation of the popular Commercial Tire Service (CTS) program is complete. The<br />

Spanish version of the CTS program was made possible after the membership agreed to<br />

separately fund the project so production could begin right away. The Spanish CTS program is<br />

available in the 300-Level Certified Technician series for experienced employees and the 200-<br />

Level Basic program for new hires and employees in need of training mandated by Occupational<br />

Safety and Health Administration (OSHA) Regulation 29 CFR 1901.177.<br />

TIRE PRESSURE MONITORING SYSTEM (TPMS) RELEARN CHART<br />

800.876.8372 | 301.430.7280<br />

301.430.7283 f<br />

www.tireindustry.org<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 67<br />

®


68 SEMA <strong>Show</strong> <strong>Daily</strong><br />

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Nitto Has Busy GTE/SEMA Week Planned<br />

Celebrating the company’s two million<br />

Facebook ‘Likes,’ Nitto Tire USA<br />

Inc. welcomed friends and industry<br />

professionals to their Global Tire Expo/<br />

SEMA <strong>Show</strong> booth #43183 Tuesday.<br />

Electronic dance music DJ and<br />

producer Steve Aoki was present to<br />

announce a lucky prize winner for<br />

Nitto’s “Birthday Bash Sweepstakes,”<br />

a promotion run on Facebook. Nitto<br />

will fly a total of five lucky fans to<br />

Los Angeles later this month to attend<br />

Steve Aoki’s Birthday Bash Fueled by<br />

Nitto. One grand prize recipient will<br />

also get time behind the wheel burning<br />

some Nitto rubber with drifting<br />

Many Options Available in Direct TPMS Sensors<br />

Without a doubt, the key to successfully<br />

servicing direct TPMS is proper<br />

training not only for technicians, but<br />

for service managers as well.<br />

Exceptional knowledge at the service<br />

counter not only helps to determine<br />

a customer’s needs, but it also helps<br />

to educate those customers unfamiliar<br />

with TPMS. After all, how many drivers<br />

actually read the owner’s manual<br />

tucked away in the glove box?<br />

In an effort to reduce tire-related<br />

problems and accidents due to underinflation,<br />

TPMS became mandatory<br />

for all light motor vehicles sold in the<br />

United States after September 1, 2007.<br />

The Tire Industry Association (TIA)<br />

has done a sensational job in helping<br />

to educate the tire industry by providing<br />

training and educational materials<br />

regarding proper TPMS service. TIA<br />

offers training kits that can be purchased<br />

online, as well as TPMS-related<br />

charts and manuals to make servicing<br />

and customer education easier.<br />

But with all of TIA’s effort to help<br />

the tire-service industry, the majority<br />

of consumers still lack the knowledge<br />

of tire-pressure monitoring systems<br />

(TPMS) and its safety benefits.<br />

There are many options available<br />

that are helping to drive down the<br />

hardware cost for direct TPMS. As<br />

TPMS continues to mature, the pricing<br />

is expected to head down due to<br />

progression in manufacturing technology<br />

and market saturation.<br />

But not all sensors are equal. Aftermarket<br />

sensors have worked well for<br />

domestic vehicles, but techs turn to<br />

OE sensors for the import vehicles.<br />

Roughly 35% of the aftermarket sensors<br />

installed on BMW and Mercedes-<br />

Benz vehicles by some shops were<br />

coming back for TPMS malfunctions.<br />

lessons from Formula Drift driver<br />

Matt Powers.<br />

Attendees enjoyed slices of an enormous<br />

cake built atop a Nitto tire while<br />

Aoki signed autographs. A video commemorating<br />

the company’s history and<br />

fan growth on Facebook played amongst<br />

the booth alongside featured show cars.<br />

An Audi R8 v10, BMW 550i, Off Road<br />

Evolution Jeep and Steeda Mustang all<br />

equipped with tires from Nitto’s wideranging<br />

truck, passenger and competition<br />

lines were present.<br />

Nitto Tire USA is proud to achieve<br />

the support and community of their<br />

two million Facebook fans. Nitto’s<br />

Eliminating comebacks is important<br />

in satisfying the customer and proving<br />

that your shop is up to speed when<br />

dealing with TPMS. It’s bad enough<br />

that the customer gets hit with additional<br />

costs, and comebacks only add<br />

insult to injury.<br />

There are some cases when a direct<br />

TPMS sensor fails prematurely—more<br />

specifically, when the valve core is<br />

discovered to be seized at the time of<br />

service. Techs generally see seized valve<br />

cores when either a valve cap is missing<br />

or a non-sealing valve cap is used.<br />

Most people don’t realize the tech that<br />

goes into something as simple as a valve<br />

cap, and that TPMS sensors require<br />

a specific type of valve cap. Using the<br />

proper $.15 valve cap can prevent further<br />

problems down the road.<br />

active Facebook page includes<br />

regular content updates as well<br />

as multiple customization features<br />

and apps, such as the<br />

Nitto Tire Selector and<br />

Tire Recommender.<br />

Nitto’s all-season tire technology,<br />

which promotes<br />

active outdoor driving in dry,<br />

wet and wintery conditions,<br />

has helped fuel their enthusiast<br />

following. Among these allseason<br />

technologies are advanced<br />

tread sipes, which are available<br />

on several Nitto styles, including<br />

Nitto’s latest offering Motivo.<br />

Another more common reason for<br />

valve core seizure is the use of brass<br />

cores instead of nickel-plated versions.<br />

Even with the use of sealing valve caps,<br />

brass cores will seize inside the aluminum<br />

TPMS clamp-in valve because of<br />

galvanic corrosion, a condition when<br />

dissimilar metals fail to coexist.<br />

Teaching Customers<br />

The intent of TPMS is to prevent<br />

underinflated tire conditions. Yet<br />

because of the cost to repair direct<br />

TPMS sensors, vehicle owners sometimes<br />

choose to ignore the warning<br />

light in the dashboard.<br />

“We have customers roll up to the<br />

door when their tire-pressure warning<br />

light comes on,” says one tire<br />

dealer. “Many times it is just low tire<br />

pressure. But when the customer realizes<br />

they need a sensor replaced after<br />

we diagnose their car, they sometimes<br />

just drive away, ignoring the warning<br />

light altogether.”<br />

This unintended consequence basically<br />

renders the TPMS ineffective.<br />

Letting the customer drive off with<br />

an inoperative system does not violate<br />

the Motor Vehicle Safety Act, since<br />

the system was presented to the service<br />

shop as inoperative.<br />

“If a customer comes in with a<br />

TPMS warning light and a sensor is<br />

diagnosed to have malfunctioned, we<br />

then try to replace the sensor,” says the<br />

dealer. “If we are unable to obtain a<br />

sensor quickly and the customer needs<br />

their vehicle back, we either re-use the<br />

old sensor or a conventional rubber<br />

snap-in valve as an emergency.”<br />

Again, this practice does not violate<br />

the “make inoperative” provision,<br />

since the vehicle was documented to<br />

have an inoperative sensor prior to<br />

TPMS service.<br />

With the proliferation of rubber<br />

snap-in valves used with direct TPMS<br />

sensors as a lower cost alternative to<br />

clamp-in TPMS valves at the OE<br />

level, confusion as to whether or not<br />

an assembly has a sensor can occur.<br />

Although snap-in TPMS valves have<br />

the distinguishing long shoulder and<br />

extended valve cap, there are chances<br />

of error to the untrained eye.<br />

“Proper training can prevent mishaps;<br />

we train all of our techs to<br />

treat every tire as if it has a direct<br />

TPMS sensor,” that dealer offered.<br />

The valve companies are working on<br />

introducing other means to make<br />

the snap-in TPMS valves more distinguishable,<br />

especially in poorly lit<br />

shop environments.<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 69


70 SEMA <strong>Show</strong> <strong>Daily</strong>


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 71


72 SEMA <strong>Show</strong> <strong>Daily</strong><br />

PERFORMANCE<br />

GUARANTEED<br />

ENGINEERED<br />

TO PERFECTION<br />

Quality Speaks for Itself TM<br />

Experience the Difference TM<br />

www.apitire.com<br />

(800) 944-8414<br />

LIGHT TRUCK TIRES<br />

®<br />

Visit<br />

Us At SEMA<br />

Booth 43199


DUB Live Flaunts Signature Style<br />

While there’s a lot to investigate inside the <strong>Show</strong>, attendees also need to step outside the Convention Center halls to outdoor exhibits like<br />

the DUB <strong>Show</strong> Tour. Here showgoers will see specialty equipment on display and in action—and get a glimpse at what’s wowing the crowds.<br />

As a buyer, it’s easy to spend all<br />

your time in the Las Vegas Convention<br />

Center—but don’t! You’ll also want<br />

to step outside where you can see specialty-equipment<br />

parts in action and<br />

SEMA HERITAGE<br />

Big Wheel<br />

By Drew Hardin<br />

Given the importance of wheels<br />

in today’s automotive aftermarket,<br />

it’s hard to imagine a time when<br />

they weren’t a driving force (no<br />

pun intended) in vehicle modification<br />

and personalization. But that’s<br />

exactly what LeRoi “Tex” Smith<br />

said to open his November 1963<br />

Hot Rod magazine article about<br />

custom and racing wheels.<br />

“Until recently, the wheel was<br />

virtually overlooked by hot rodders,”<br />

Smith wrote. “Those who<br />

were concerned with the wheel<br />

usually made do with modified<br />

steel items or turned to the one<br />

Continued on page 76<br />

gauge what’s currently exciting automotive<br />

enthusiasts. The DUB <strong>Show</strong><br />

Tour makes its annual final stop at the<br />

2012 SEMA <strong>Show</strong>. Don’t miss this<br />

exhibit in front of the Las Vegas Con-<br />

vention Center’s South Hall—featuring<br />

artists and entertainers along with<br />

the publication’s vast display of custom<br />

cars, trucks, SUVs, exotics, lowriders<br />

and motorcycles.<br />

Photo Courtesy Source Interlink Media Archives<br />

WHEELS & ACCESSORIES<br />

Current as of October 15, 2012<br />

Ace Alloy Wheel/AMF Forged ................47069<br />

Advan Carbon/Charge Speed USA/<br />

Premier4509/VeilSide....................30285<br />

ADV.1 Wheels .....................44273, 45280<br />

AEZ Leichtmetallräder GmbH ................44265<br />

Agri Impex Inc............................43315<br />

Alexrims Corp............................45179<br />

Allied Wheel Components/Raceline Wheels .....45043<br />

Alloy Wheel Repair Specialist................48205<br />

American Eagle Wheel Corp. ................46189<br />

American Force Wheels ....................47053<br />

American Racing .........................46183<br />

Anhui Faster Auto Parts Co. Ltd...............44321<br />

Anhui Huilian Machinery Industry Co. Ltd. ......33257<br />

Armano/XIX Wheels .......................46053<br />

Asia Kingdom Enterprise Ltd.................36228<br />

AutomWheel Group .......................44303<br />

AutoWare Technologies ....................45061<br />

AXXA Wheels ............................31236<br />

Baosh Auto Parts Co. Ltd....................48199<br />

Bavaria Wheels ..........................47113<br />

BC Forged Wheel-Taiwan Bor-Chuann .........48219<br />

Best Choice International Trade Co. Ltd.. . 46215, 46221<br />

Bimecc USA Inc. .........................46099<br />

BSI Wheels .............................30263<br />

BZO Custom Wheels ......................46105<br />

Carbon Revolution ........................44315<br />

CEC/Claus Ettensberger Corp. ...............43093<br />

Ce’zzanne Collection ......................45221<br />

China Wheel Jiangmen ....................44295<br />

Concept One/Klutch Wheels.................47083<br />

Cragar Wheel............................45011<br />

Custom Wheel Accessories Inc. ..............45035<br />

CustomWheelsDirect.com-CenterCapsdirect.com . . 46025<br />

Custom Wheel Solutions ...................47113<br />

Diablo Wheels & Accessories ................47089<br />

Dino Paoli SRL...........................45322<br />

Donz Wheelz/Rennen International............45033<br />

Dresden Auto Design ......................45205<br />

DUB Magazine...........................47001<br />

D’vinci & Styluz Wheels ....................48225<br />

Enkei Wheels............................47043<br />

Euro Racing Wheels Manufacturer ............45318<br />

EuroStop USA LLC, ESM Wheels,<br />

DTMFiberWerkz .......................... 44281<br />

Excalibur Wheel Accessories ................46022<br />

Factory Reproductions Inc...................45089<br />

Forgiato Wheels..........................44255<br />

Freeman Racing Wheels Inc. ................45298<br />

Fujian Shenlika Aluminum Industry<br />

Development Co. Ltd. ....................47211<br />

Full Moon Wheels ........................32229<br />

Galaxy Wire Wheels .......................46026<br />

Gazario Wheels ..........................46093<br />

Gemsy Forged Wheel Co. Ltd. ...............33275<br />

Global Wheel Inc..........................45320<br />

Gorilla Automotive Products.................45023<br />

Great Int’l Holdings Limited .................44328<br />

Greenball Corporation .....................43157<br />

Haltec Corporation........................46017<br />

Handsome Metal Co. Ltd....................44327<br />

HD Wheels USA ..........................45191<br />

Hebei Xinshitong Accessory Co. Ltd. ..........31259<br />

Hutchinson Industries/Rock Monster Wheels ....45187<br />

HyLoft/Diamond Storage ...................34289<br />

iForged Performance Alloys/Forgestar Wheels . . . 46057<br />

Inovit Inc................................46209<br />

Jiangsu Saintek Co. Ltd. ...................45326<br />

Jiangsu Sainty Machinery I/E.Corp. Ltd.........31256<br />

Jiangsu Shenzhou Wheel Manufacturing Co. Ltd.. 38195<br />

Kinghwa Toptrue Wheel Co. Ltd...............45288<br />

Konig American ..........................43049<br />

Kosei Aluminum Co. Ltd. ...................44237<br />

Lehigh Industrial Machinery LLC .............46060<br />

Lexani Wheel Corp. .......................43121<br />

MaddenCo. Inc. ..........................46038<br />

MASSIV Wheels ..........................46203<br />

McGard LLC.............................46011<br />

Merceli Wheels/Mystikol Wheels .............46199<br />

Messe Frankfurt .........................37222<br />

MGP Caliper Covers.......................48107<br />

MPC Forged Wheels.......................48187<br />

Ningbo Longtime Machine Co. Ltd. ...........44323<br />

Ningbo Shunzhao Machinery Manufacturing Co. Ltd.. 38204<br />

Ningbo Waywell Machinery Co. Ltd............32285<br />

Ningbo Yinzhou Jianda Auto Parts Factory ......45211<br />

Ningbo Yinzhou Jinuo Auto Accessories Co. Ltd.. . 47103<br />

Ningbo Yinzhou Qiyao Auto Accessories Co. Ltd. . 44285<br />

Ningbo Yinzhou Yunlong Litian Auto Parts Co. Ltd. 48198<br />

Ningbo Yongqi Aluminium Wheel Manufacturing Co. Ltd.. 47205<br />

Ningbo Zhenggang Autoparts Manufacturing Co. Ltd.. . 44319<br />

Nutek Wheels ...........................47113<br />

P&P Superwheels Co. Ltd. ..................48211<br />

PDW International ........................45284<br />

Pilot Automotive..........................20213<br />

Prime Wheel Corp.........................45031<br />

Prior Design North America .................48173<br />

PWG ..................................46113<br />

Race Star Industries ......................48105<br />

RealWheels RWC .........................46096<br />

Continued on page 74<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 73


WHEELS & ACCESSORIES<br />

Continued from page 73<br />

Current as of October 15, 2012<br />

Redline Wheels ..........................48181<br />

REV Wheel LLC ..........................45199<br />

RIDES Magazine .........................46102<br />

RideStyler ..............................46073<br />

Rohana Wheels ..........................44249<br />

Rosler Metal Finishing USA LLC..............45302<br />

Rota Wheel .............................46029<br />

Royal Wheels & Accessories ................47072<br />

Rucci Forged Wheels ....................47215<br />

S&J Industries Inc.........................45327<br />

Savini Styling Group Inc. ...................63136<br />

Shandong Better Wheel Co. Ltd...............48204<br />

Shandong Hualun Industries Co. Ltd. ..........43301<br />

Shandong Shengtai Wheel Co. Ltd. ...........43327<br />

Shandong Zhengshun International<br />

Trading Co. Ltd. .............................36222<br />

Shanghai Partrich Autoparts Co. Ltd. . .........33274<br />

Shijiazhuang Huaxing<br />

Wheel Weights Factory...................37211<br />

Soleil Wheels ............................47225<br />

Speedy/RPM Wheels ......................46030<br />

SPUG ..................................48176<br />

Stamford Sport Wheels Co. Ltd. ..............47225<br />

Standards Testing Labs ....................46098<br />

Starr Wheel Group Inc......................47077<br />

StatiCap. ...............................33241<br />

Status Alloy Wheels .......................46035<br />

STR Racing .............................47181<br />

Sumec Wheel Co. Ltd. .....................47107<br />

Team Dynamics..........................46225<br />

Tectran Corp.............................46069<br />

Tenzo-R Sports Wheels/Demoda Wheels . ......45049<br />

Tianjin Century Rubber Co. Ltd. ..............44309<br />

Topline Products .........................45069<br />

TRAKLITE Wheels.........................48200<br />

TSW Alloy Wheels ........................43103<br />

Tunerkey.com ...........................48172<br />

2 Crave ................................47157<br />

The Ultimate Wheel & Tire Plus Sizing Guide . . . . 48101<br />

Ultra Wheel Co. ..........................31228<br />

Uniauto Inc./Rimtech ......................46034<br />

U.S. Wheel Corp. .........................45097<br />

U.W.T. Tools .............................43311<br />

Vehicle Inspection Systems Inc...............47175<br />

Velocity Wheels ..........................45157<br />

Versante Wheel ..........................47187<br />

Vision Wheel ............................45083<br />

Vossen Wheels...............47095, 47101, 47109<br />

Voxx Wheels ............................47199<br />

Wheel Bands by<br />

RimPro-Tec North America ................38203<br />

The Wheel Group/Wheel-1..................43033<br />

White Knight Wheel Accessories .............45055<br />

74 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Wholesale Tire Distributors .................46079<br />

WTW Corp. .............................47005<br />

Xiamen Sunrise Wheel Group Co. Ltd. . ........44300<br />

XXR Wheels/Primax Wheel Corp. . ............45107<br />

Yangzhou Haina Auto Parts<br />

Manufacturing Co. Ltd. . ..................32259<br />

Zhejiang Buyang Autowheel Co. Ltd. . .........44299<br />

Zhejiang Dicastal Hongxin Technology Co. Ltd.. . . 33272<br />

Zhejiang Jujiu Hub Co. Ltd. . ................44289<br />

Zhejiang Yueling Co. Ltd. . ..................46179<br />

OEM<br />

Current as of October 15, 2012<br />

American Honda . ........................24987<br />

Ford Motor Co.. ..........................22200<br />

General Motors Corp.. ...............23743, 24267<br />

Hyundai Motor America ....................24387<br />

Kia Motors America .......................10809<br />

Lexus. .................................22699<br />

Local Motors Inc.. ........................37045<br />

Mazda North American Operations. ...........11247<br />

MOPAR ................................43131<br />

Scion ..................................20313<br />

Toyota . ................................24801<br />

GLOBAL TIRE EXPO—Powered by TIA<br />

Continued from page 61<br />

Current as of October 15, 2012<br />

Malhotra Rubbers (Tyres) Ltd. India . ..........41203<br />

M&R Tire Products Inc. ....................41148<br />

Martins Industries . .......................43283<br />

Maxxis International. ......................41131<br />

Metro Tyres .............................31280<br />

Mickey Thompson Performance Tires & Wheels. .43021<br />

Mighty Auto Parts ........................40109<br />

Modern Tire Dealer .......................40094<br />

ModuLube ..............................42289<br />

More Tyre and Spare Parts Co. Ltd. . ..........37219<br />

Morton Supplies Inc. . .....................40327<br />

Moving Targets ..........................40098<br />

MTP Inc. ...............................41157<br />

MWS AUTOCHEMIE GmbH . . . . . . . . . . . . . . . . . .33240<br />

Myers Tire Supply . .......................42157<br />

Nandi Tyres and Tubes. ....................34281<br />

Nankang Rubber Tire. .....................41163<br />

National Auto Tools .......................31289<br />

NDI China ..............................33263<br />

Net Driven ..............................40132<br />

Nexen Corp.. ............................41150<br />

Nexen Tire America Inc.. ...................41119<br />

Niagara Lubricant Co. Inc. . .................32282<br />

Ningbo Able Rubber & Auto Parts Co. Ltd. . .....40106<br />

Ningbo Alpha Autoparts Manufacture Co. Ltd. . . .41325<br />

Ningbo Blueocean Auto Parts Co. Ltd. . ........41291<br />

Ningbo Fortune Auto Parts Manufacturer Co. Ltd. 40128<br />

Ningbo Shicuiying Import & Export Co. Ltd. . ....34280<br />

Ningbo Sinppa Air Tools Factory. .............33236<br />

Ningbo Zhongda Valve Wick Co. Ltd. ..........42302<br />

NitroFill . ...............................40129<br />

Nitto Tire U.S.A. Inc.. ......................43183<br />

Ohio Rack Inc. ...........................41072<br />

Omni-United USA. ........................43225<br />

Orange Electronic Co. Ltd. ..................41191<br />

OTR Wheel Engineering Inc.. ................40135<br />

Paramount International Tire . ...............37238<br />

Parker TireSaver Nitrogen Tire Inflation Systems .40120<br />

Patch Rubber/Myers Tire Supply . ............40157<br />

P.C. Products International ..................41169<br />

Perfect Equipment ........................42307<br />

Petlas Tyre. .............................40194<br />

Pingdu Zihai Rubber Manufactory . ...........34272<br />

Pirelli Tire North America ...................41021<br />

Plombco Inc. . ...........................40200<br />

Prema Products. .........................41255<br />

Prestige Tires International .................40295<br />

Qingdao Aonuo Tyre Co. Ltd. . ...............42278<br />

Qingdao Au-shine Tyre Co. Ltd. . .............33255<br />

Qingdao Eastar Tyre Co. Ltd. . ...............33260<br />

Qingdao Everbest International Trade Co. Ltd. . . .32281<br />

Qingdao Extra Tyre Co. Ltd. . ................33228<br />

Qingdao Free Trade Zone Full-World<br />

International Trading Co. Ltd. . .............41175<br />

Qingdao Goodride Tyre Co. Ltd. . .............32238<br />

Qingdao Hamao Import & Export Co. Ltd.. ......34270<br />

Qingdao J&G International Trading Co. Ltd. . ....35286<br />

Qingdao Pegasus Rubber Co. Ltd. . ...........41324<br />

Qingdao Poplar Tire Co. Ltd.. ................43326<br />

Qingdao Qihang Tyre Co. Ltd.. ...............40096<br />

Qingdao Qingtai Import & Export Co. Ltd.. ......33251<br />

Qingdao Taihao Tire Co. Ltd.. ................34282<br />

Qingdao Top Mountain Tyres Co. Ltd. ..........33284<br />

Qingdao Toptour Tyre Corp. Ltd.. .............41299<br />

Qingdao Touchstone International Trade Co. Ltd. .32243<br />

Qingdao Wangyu Rubber Co. Ltd.. ............32242<br />

Qingdao Yongdao International Trade Co. Ltd.....43307<br />

Qingdao Zhenhua Barrow Manufacturing Co. Ltd. 33285<br />

Quick Pressure LLC .......................40078<br />

RAV-Ravaglioli ...........................42253<br />

REDI-Sensor ............................40276<br />

Rema Tip Top/North America Inc.. ............42185<br />

Revolution Supply/Oro-Tek. .................42297<br />

RightPSI Inc. ............................40072<br />

RIVERSTONE . ...........................41283<br />

Rovince International Corp. .................41327<br />

RSC Sales Co. ...........................40069<br />

Rubber King Tyres India Pvt. Ltd. .............41211<br />

RUD Chain Inc............................42172<br />

RUFF GmbH.............................35223<br />

Safety Seal .............................42168<br />

Sailun Tire ..............................42237<br />

Samik Corp..............................40114<br />

Schrader International .....................41069<br />

Sentaida Group Co. Ltd.....................42245<br />

Sewon Pm Tech Co. Ltd. ...................40080<br />

Shandong Dawang Jintai Group Co. Ltd. .......42170<br />

Shandong Deruibao Tire Co. Ltd. .............43295<br />

Shandong Guofeng Rubber Plastics Co. Ltd. ....43321<br />

Shandong Hengfeng Rubber & Plastic Co. Ltd.. . .40303<br />

Shandong Hengyi Mold Co. Ltd...............35233<br />

Shandong Hengyu Rubber Co. Ltd.............41307<br />

Shandong Jinyu Tire Co. Ltd. ................40271<br />

Shandong Linglong Tyre Co. Ltd. .............41319<br />

Shandong Sangong Rubber Co. Ltd............31262<br />

Shandong Shuangwang Rubber Co. Ltd. .......32241<br />

Shandong Transtone Tyre Co. Ltd. ............41315<br />

Shandong Wanda Boto Tyre Co. Ltd. ..........42203<br />

Shandong Wanlitong Tyre Co. Ltd. ............34283<br />

Shandong Yongtai Chemical Group Co. Ltd. .....40211<br />

SNAP-ON Equipment ......................41097<br />

South China Tire & Rubber Co. Ltd. ...........40315<br />

Speedways Tyres.........................40125<br />

Summits Hygronics N.A. Inc. ................33245<br />

Sun Tyre & Wheel Systems .................40309<br />

Suntop Tire (Wuxi) Co. Ltd...................34252<br />

Superking Manufacturers (Tyre) Pvt. Ltd. .......31254<br />

Sutong China Tire Resources ................41241<br />

TASCO .................................40124<br />

TBB Tires Inc. ...........................42301<br />

TCS Software............................42191<br />

Tech International ........................42079<br />

Techking Tires ...........................40102<br />

TechnoMotor USA ........................34284<br />

TECO Automotive Equipment ................40270<br />

31 Inc..................................40095<br />

Tier-Rack Corp. ..........................40108<br />

Tire Business/Crain Communications..........42085<br />

Tire Group International LLC ................42221<br />

Tire Industry Association .............40056, 40057<br />

Tire Intelligence LLC ......................30265<br />

Tire Profiles-TreadSpec ....................41247<br />

Tire Review Magazine .....................41068<br />

Tire Service Equipment Manufacturing Co. Inc. . .42171<br />

Tireco Inc. ..............................42067<br />

Tiremetrix ..............................40290<br />

TireSeal-Duraseal ........................36243<br />

Toho Kogyo Co. Ltd........................41275


Toyama Tyre Corp. Ltd. ....................34242<br />

Toyo Tires ..............................40029<br />

Tredtech Inc. ............................41179<br />

Triangle Tyre Co. Ltd. ......................40185<br />

Tube & Solid Tire Ltd.......................40068<br />

Tutric Tire ..............................41279<br />

TVS EUROGRIP...........................32219<br />

Twinmax Oy.............................33264<br />

Tyres International Inc......................42179<br />

Unicorn Tire Corp. ........................42283<br />

Universal Tire International Corp. .............40034<br />

Vee Rubber .............................41077<br />

VENTECH ...............................32227<br />

Vredestein Tyres North America ..............40099<br />

Weifang Jintongda Tyre Co. Ltd...............34262<br />

Wendeng Sanfeng Tyre Co. Ltd. ..............31233<br />

Werther International Inc....................37233<br />

Western States Manufacturing...............42210<br />

X Smart Tire Rack ........................34254<br />

Xingyuan Tire Group Co. Ltd. ................42215<br />

Yantai Haoyang Machinery Co. Ltd. ...........32232<br />

Yingkou Ark Science & Technology Co. Ltd. . ....33222<br />

Yingkou Tongguang Automotive<br />

Maintenance Equipment Co. Ltd. ...........34218<br />

ZAFCO/ZTI Tires Inc. ................40195, 40203<br />

ZC Rubber ..............................42271<br />

Zhaoqing Junhong Co. Ltd. .................41263<br />

Zhejiang Lionheart Industrial Equipment Co. Ltd. 34285<br />

Zhejiang Qingda Rubber Co. Ltd. .............42314<br />

FIRST-TIME & FEATURED EXHIBITORS<br />

Current as of October 15, 2012<br />

A&T Clutch Components Supply...............36242<br />

ACATglobal ..............................36233<br />

Adaptive Display Solutions-Complete Signs ......37207<br />

Addictive Desert Designs....................34233<br />

Adomani Electric ..........................34225<br />

Advan Carbon/Charge Speed USA/<br />

Premier4509/VeilSide.....................30285<br />

Aeron America............................38226<br />

American Innovative Manufacturing............32268<br />

Andy’s Auto Sport TV .......................31274<br />

Anhui Huilian Machinery Industry Co. Ltd. . ......33257<br />

Ark Corp. ................................33254<br />

AR21 ...................................37229<br />

Ascentium Capital LLC......................31283<br />

Asia Kingdom Enterprise Ltd..................36228<br />

ATS USA ................................31241<br />

Auto Care Super Saver .....................38232<br />

AutoAPIa . ...............................36238<br />

Automotive Centre of Excellence (ACE) .........31237<br />

Avecal Korea . ............................35282<br />

AXXA Wheels .............................31236<br />

Bead It Fast ..............................34288<br />

Beanco Technology LLC. ....................37195<br />

Big Roc Tools Inc. .........................34238<br />

Biocide Systems . .........................32271<br />

Blizzerator LLC ...........................34287<br />

Brad Penn Lubricants ......................33244<br />

Britemax . ...............................30227<br />

Britten Inc.. ..............................35274<br />

Bruin Brake Cables . .......................32275<br />

BSI Wheels ..............................30263<br />

Caiec Jiangsu Co. Ltd. ......................32263<br />

CalTrend Automotive Products ................32289<br />

Cameleon Cover USA. ......................31239<br />

Changzhou Rongjia Vehicle Enterprise Co. Ltd.. ...31258<br />

Changzhou Wentao Auto-parts Factory .........35227<br />

Changzhou Yu Chen International Trade Co. Ltd. . .35235<br />

Chengdu Pan Asia Crankshaft Manufacturing Co. Ltd. . . 32240<br />

China Chamber of International Commerce Shandong<br />

Chamber of Commerce Rubber Tire Branch ....38229<br />

Chongqing Oriental Filter Co. Ltd.. .............33219<br />

Cipher Auto . .............................32223<br />

ClearShield ..............................34290<br />

Cnlight Co. Ltd. . ..........................31261<br />

CNRacing Performance Products Co. Ltd.. .......34273<br />

Controller Technologies Corp.. ................36232<br />

CounterPoint . ............................38224<br />

Crest Financial. ...........................38233<br />

Crystal Heiress LLC ........................34228<br />

D’Amore Engineering. ......................38200<br />

David Carey Inc. ..........................33223<br />

Davies Craig Pty. Ltd.. ......................35229<br />

Dent Tools Direct ..........................38196<br />

Design Technology Group ...................30241<br />

Displays In Motion-LAE Technologies. ..........31245<br />

Dongying Fangxing Rubber Co. Ltd. ............32233<br />

Dongying Zhongyi Rubber Co. Ltd.. ............31285<br />

Douglas Corporation .......................33226<br />

DV Systems ..............................33276<br />

Emerson MotorSports . .....................36219<br />

ENEOS Motor Oil . .........................31273<br />

EnvisionTEC. .............................32266<br />

Exotics Racing ............................30273<br />

Extreme Coolshion. ........................37199<br />

EZ Shield Paint Protector ....................31244<br />

Fenghua Xianghe Machinery<br />

Manufacturing Co. Ltd.. ...................31257<br />

50 Below. ...............................32226<br />

Financial Transaction Service. ................33229<br />

Flink International Co. Ltd.. ..................31235<br />

Fluid D-Terminator. ........................37201<br />

Foshan Sunway Auto Electrical Co. Ltd. .........31226<br />

Fuel Smart Corp. . .........................38237<br />

Full Moon Wheels .........................32229<br />

Fullroad Rubber Co. Ltd. ....................31229<br />

Garage Armour ...........................38215<br />

CHECK OUT THE<br />

VICTRA RC-1<br />

AT AT BOOTH BOOTH #41131 #41131<br />

Gemsy Forged Wheel Co. Ltd. ................33275<br />

Glass Mechanix Business Solutions ............38228<br />

GlossPro Car Care Products. .................30259<br />

GM Dealer Goods. .........................32280<br />

Golden State Overnight (GSO) ................37215<br />

Great Clips Racing NASCAR <strong>Show</strong>car. ..........37241<br />

Great Ocean Ltd. . .........................30237<br />

GreenLight. ..............................30251<br />

Grillie. ..................................34268<br />

GS3-Global Strategic Supply Solutions. .........34256<br />

Guangzhou North & South Lighting<br />

Technology Co. Ltd. ......................35280<br />

Guangzhou P&D Auto Lighting Manufactory. .....35237<br />

Guangzhou Shizun Auto Parts Co. Ltd. ..........31260<br />

Gumarny Zubri a.s. ........................36226<br />

Hangzhou Farfly Auto Parts Ltd.. ..............34222<br />

Hangzhou Haihua Import & Export Co. Ltd. ......33221<br />

Hebei Holman Auto Parts Manufacture Co. Ltd. . . .33262<br />

Hebei Xinshitong Accessory Co. Ltd. ...........31259<br />

Hefei Royal Ching International Trading Co. Ltd.. . .32262<br />

Hi-Tach Oil. ..............................33266<br />

Hoist Hanger . ............................32251<br />

HongLiDa (Quanzhou) Rubber<br />

& Plastic Products Co. Ltd. .................34286<br />

HSAE/Shenzhen Hangsheng Electronics Co. Ltd. . .37223<br />

HyLoft/Diamond Storage . ...................34289<br />

ID4motion . ..............................31250<br />

Impact Canopies USA ......................30275<br />

Import Genius . ...........................30257<br />

Ing Tien Enterprise Co. Ltd. . .................38223<br />

Inpelle USA . .............................36244<br />

Insurance Auto Auctions ....................38210<br />

International Window Film Association. .........31264<br />

IPN Perfume Network ......................38219<br />

IRONWEAR. ..............................35226<br />

ISC Suspension North America. ...............38197<br />

JENNOVA (JE Wireless Innovations) . ...........38198<br />

Jiangsu Gaobiao Technology Development Co. Ltd. . . .33273<br />

Jiangsu Sainty Machinery I/E.Corp. Ltd.. ........31256<br />

Jiangsu Shenzhou Wheel Manufacturing Co. Ltd.. .38195<br />

Jiangyin Tianyi Valve Cores Co. Ltd.. ...........33282<br />

Jinzheng Safety Equipment Co. Ltd.. ...........31266<br />

Kabat Rubber-Inner Tubes . . . . . . . . . . . . . . . . . . .34264<br />

Kawaii Corp. .............................35239<br />

Kennol Performance Oil .....................35288<br />

LAC Sidewall Printer . ......................36245<br />

Last Rides ...............................30223<br />

LAUGFS Corp. (Rubber) Ltd. ..................38214<br />

LDK-Deyuan Bearing Factory. ................35243<br />

L-Guard International Enterprise Ltd. ...........31240<br />

Link Engine Management ...................34261<br />

Looxcie . ................................38235<br />

Louver Art . ..............................33258<br />

Lux Motion ..............................34274<br />

Marketing Systems Pro . ....................36240<br />

Master Formula ...........................33270<br />

MAVTV..................................34265<br />

Messe Frankfurt ..........................37222<br />

Metro Tyres ..............................31280<br />

Microbe Free Solutions .....................37227<br />

Miracle System ...........................37239<br />

Mitsubishi Turbo ..........................30281<br />

More Tyre and Spare Parts Co. Ltd. ............37219<br />

Motor Trend ..............................31219<br />

MWS AUTOCHEMIE GmbH . . . . . . . . . . . . . . . . . . .33240<br />

My Shop Assist ...........................30261<br />

MyStar Auto..............................38220<br />

Nandi Tyres and Tubes......................34281<br />

National Auto Body Council ..................32267<br />

National Auto Tools ........................31289<br />

NC CAR .................................34224<br />

NDI China ...............................33263<br />

New Paradigm Promotional Marketing..........36218<br />

Niagara Lubricant Co. Inc. ...................32282<br />

Ningbo Carstel Manufacturing Co. Ltd...........32264<br />

Ningbo Chima Winch Co. Ltd..................37213<br />

Ningbo Jincheng Shock Absorber Co. Ltd. .......38209<br />

Ningbo Povalo Import & Export Co. Ltd. .........36224<br />

Ningbo Shicuiying Import & Export Co. Ltd. ......34280<br />

Ningbo Shunzhao Machinery<br />

Manufacturing Co. Ltd.....................38204<br />

Ningbo Sinppa Air Tools Factory...............33236<br />

Ningbo So-Fine Paper Products Co. Ltd..........32256<br />

Ningbo Waywell Machinery Co. Ltd.............32285<br />

Ningbo Yuxin Tools Manufacture Co. Ltd. ........36239<br />

Norma Americas ..........................37209<br />

OctaneNation.com .........................31268<br />

OZON Systems ...........................36223<br />

Panther Expedited Services ..................33271<br />

Paramount International Tire .................37238<br />

Pilot Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . .36227<br />

Pingdu Zihai Rubber Manufactory .............34272<br />

PODS...................................33261<br />

The Powder Coating Institute.................32234<br />

Protex By Bardahl .........................34255<br />

Prudential Overall Supply....................32273<br />

Qingdao Au-shine Tyre Co. Ltd. ...............33255<br />

Qingdao Eastar Tyre Co. Ltd. .................33260<br />

Qingdao Everbest International Trade Co. Ltd. ....32281<br />

Qingdao Extra Tyre Co. Ltd. ..................33228<br />

Qingdao Goodride Tyre Co. Ltd. ...............32238<br />

Qingdao Hamao Import & Export Co. Ltd.........34270<br />

Qingdao J&G International Trading Co. Ltd. ......35286<br />

Qingdao Qingtai Import & Export Co. Ltd.........33251<br />

Qingdao Taihao Tire Co. Ltd...................34282<br />

Qingdao Top Mountain Tyres Co. Ltd. ...........33284<br />

Qingdao Touchstone International Trade Co. Ltd. . .32243<br />

Qingdao Wangyu Rubber Co. Ltd...............32242<br />

Qingdao Zhenhua Barrow Manufacturing Co. Ltd. .33285<br />

Ram Air SS ..............................35245<br />

Rapid Scan 3D............................32245<br />

Avex Trade spol. s r.o. ......................35219 Continued on page 76<br />

#SEMA<strong>Show</strong> |<br />

1-800-4-Maxxis<br />

www.maxxis-racing.com<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 75


Big Wheel, Continued from page 73<br />

major source of supply, the Halibrand<br />

Manufacturing Co.”<br />

Ted Halibrand didn’t invent the<br />

performance wheel, but his influence<br />

over the category looms large. He was<br />

a car guy long before the wheel business,<br />

working on and racing midgets<br />

on Southern California’s oval tracks<br />

during the years leading up to World<br />

War II. During the war, he worked<br />

for Douglas Aircraft as an engineer,<br />

where he often used magnesium to<br />

replace broken aluminum aircraft<br />

parts. And that planted the seed.<br />

Intrigued by magnesium’s light<br />

weight and strength, Halibrand<br />

looked for a way to adapt the metal<br />

into his race cars, knowing—as all<br />

rodders did—that less weight equals<br />

more speed. He cast his first set of<br />

wheels out of magnesium in 1946,<br />

and their immediate success led to<br />

the formation of the Halibrand Engineering<br />

Co. in 1947.<br />

Halibrand’s first customers were<br />

Indy racers, and it wasn’t long before<br />

Halibrand-shod cars were winning at<br />

the Brickyard. In fact, every racecar<br />

that won the Indy 500 between 1951–<br />

1967 was outfitted with Halibrand<br />

76 SEMA <strong>Show</strong> <strong>Daily</strong><br />

wheels. Mickey Thompson went 400<br />

mph at Bonneville with Halibrands.<br />

Carroll Shelby specified Halibrands<br />

for his cars. So did the Ford engineers<br />

who built GT40s to take on LeMans.<br />

It’s no wonder, then, that hot rodders<br />

and drag racers wanted those original<br />

“mags” for their own speed projects.<br />

Halibrand’s other lightweight speed<br />

parts—especially his quick-change<br />

rearend—were also in high demand<br />

then as they still are today.<br />

Halibrand was just on the cusp<br />

of much of that success when Erick<br />

Rickman took this shot in September<br />

1963 for Smith’s article. In Halibrand’s<br />

hands is his “split-mag,” a<br />

drag race wheel that could be assembled<br />

in a variety of widths. Smith<br />

said that Halibrand was also about<br />

to introduce a new line of street<br />

wheels “to fit all American cars and<br />

some foreign iron, such as the Jaguar.<br />

These wheels will also be available<br />

with special knock-off hubs if the<br />

customer wants them.”<br />

Did they ever.<br />

Halibrand was inducted into the<br />

SEMA Hall of Fame in 1983. He<br />

passed away in 1991.<br />

FIRST-TIME & FEATURED EXHIBITORS<br />

Continued from page 75<br />

Current as of October 15, 2012<br />

RCF Technologies Inc. . .....................32277<br />

Redback Boots USA. .......................33291<br />

RePlay XD . ..............................30233<br />

Roser’s Auto Solutions-The Tab Retractor .......38218<br />

RUFF GmbH. .............................35223<br />

Safe T Jack ..............................37205<br />

Sandeep Axles Pvt. Ltd. .....................38120<br />

Sanmen Lito Auto Accessories Co. Ltd. .........36236<br />

Seikosangyo Co. Ltd. .......................31222<br />

SFORAUTO. ..............................38206<br />

Shandong Hengyi Mold Co. Ltd.. ..............35233<br />

Shandong Sangong Rubber Co. Ltd.. ...........31262<br />

Shandong Shuangwang Rubber Co. Ltd. . .......32241<br />

Shandong Wanlitong Tyre Co. Ltd. . ............34283<br />

Shandong Zhengshun International<br />

Trading Co. Ltd. .........................36222<br />

Shanghai Delang Auto Parts<br />

Manufacturing Co. Ltd.. ...................34266<br />

Shanghai Essenway Technology<br />

Development Co. Ltd.. ....................31272<br />

Shanghai Focar Import & Export Co. Ltd. . .......30271<br />

Shanghai Herma Industrial Coating Co. Ltd.. .....35241<br />

Shanghai Jiawen Performance Industries Co. Ltd. 32237<br />

Shanghai Partrich Autoparts Co. Ltd. . ..........33274<br />

Shenzhen Oya Ri Carbon Co. Ltd.. .............32284<br />

Shijiazhuang Huaxing Wheel Weights Factory ....37211<br />

SICOM Composite Ceramic Brakes and Clutches. . .30219<br />

Simon Property Group . .....................37221<br />

Sino Vehicle Parts Co. Ltd. ...................32244<br />

Smooth-On . .............................31267<br />

Solaire/SKC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33233<br />

SPDi Spark ..............................37197<br />

Sprayway Inc. . ...........................31281<br />

SR*S TUNING. ............................33268<br />

StatiCap. ................................33241<br />

Sterile Auto & Sterile Doctor .................34269<br />

Stinger Chemical ..........................31269<br />

Summits Hygronics N.A. Inc. . ................33245<br />

Suntop Tire (Wuxi) Co. Ltd.. ..................34252<br />

Superking Manufacturers (Tyre) Pvt. Ltd. ........31254<br />

Tailwind Auto Inc.. .........................32228<br />

Taizhou Three-way Vehicle Catalytic Converter Co. Ltd.. . . 32261<br />

Taizhou Yongyu Industrial Co. Ltd. . ............34258<br />

TechAFX Inc. .............................30269<br />

TechnoMotor USA .........................34284<br />

Tianjin Huanhu Commerce & Trade Co. Ltd.. .....38227<br />

Tianjin Songda International Trade Co. Ltd. ......38205<br />

Tire Intelligence LLC . ......................30265<br />

TireSeal-Duraseal .........................36243<br />

Topgear .................................35254<br />

Toyama Tyre Corp. Ltd. .....................34242<br />

TrailRidge Tech ...........................38239<br />

Trik Topz LLC .............................35272<br />

Tropical USA Corp..........................31227<br />

Tubelite Company Inc. . . . . . . . . . . . . . . . . . . . . . .35260<br />

TVS EUROGRIP............................32219<br />

Twinmax Oy..............................33264<br />

Tylon Specialty Flooring.....................32269<br />

U.A.A. Inc. ...............................32236<br />

Ultra Wheel Co. ...........................31228<br />

UNAVI ..................................38225<br />

Unipower International Group Ltd. .............32265<br />

United States Postal Service .................31251<br />

US Auto Performance.......................38208<br />

Velvet Cars ............................35222<br />

VENTECH ................................32227<br />

Vinter Quality Parts ........................34250<br />

Viper Tool Storage .........................34251<br />

Vitto Filter (Zhongshan) Co. Ltd................33287<br />

V-tech LG Hausys .........................36220<br />

Weifang Jintongda Tyre Co. Ltd................34262<br />

Wendeng Sanfeng Tyre Co. Ltd. ...............31233<br />

Werther International Inc.....................37233<br />

Wheel Bands by RimPro-Tec North America......38203<br />

Whitman Manufacturing Corp. ................33265<br />

Wiffix Car Air Fresheners ....................30255<br />

WonderGel...............................35268<br />

Xiamen Huayu Hardware Co. Ltd...............31242<br />

Xingtai Haosen Refrigeration Equipment<br />

Manufacturing Co. Ltd.....................38211<br />

Xingtai Longbin Rubber<br />

& Plastic Product Co. Ltd...................38213<br />

X Smart Tire Rack .........................34254<br />

Yangzhou Haina Auto Parts<br />

Manufacturing Co. Ltd. ...................32259<br />

Yantai Haoyang Machinery Co. Ltd. ............32232<br />

Yingkou Ark Science & Technology Co. Ltd. ......33222<br />

Yingkou Tongguang Automotive<br />

Maintenance Equipment Co. Ltd. ............34218<br />

YourWhip.com ............................38236<br />

Yuhuan Aoheng Machinery Co. Ltd. ............30229<br />

Yuhuan Chenxiang Machinery Co. Ltd...........35225<br />

Yuyao City Yurui Electrical Appliance Co. Ltd......31263<br />

Zhejiang Dicastal Hongxin Technology Co. Ltd.....33272<br />

Zhejiang Keyu Brake Co. Ltd..................32260<br />

Zhejiang Lionheart Industrial Equipment Co. Ltd. . .34285<br />

Zhejiang Sinma Automotive Suspension Co. Ltd. . .34260<br />

Zhejiang Tianhong Auto Accessories Co. Ltd. .....32255<br />

Zhejiang Tiansheng Car Accessories Co. Ltd. .....32258<br />

Zhejiang Zhengde Brake Co. Ltd...............31265<br />

Zhongshan Eagle-Fly Electrical Appliance Co. Ltd. 33289<br />

Zibo Qiwangda Mechanical and Electrical<br />

Equipment Manufacturing Co. Ltd. . . . . . . . . . . .35284<br />

Zimri Speakers ...........................38234<br />

zMAX Micro-lubricant/US LEGEND CARS ........34243<br />

��������������.com


The 2012 Hot Rod Industry Alliance<br />

(HRIA) Reception will include a live<br />

auction to support SEMA Cares and<br />

increase awareness for the third-annual<br />

HRIA Pinewood Builder’s Challenge.<br />

Fifteen well-known builders created<br />

one-of-a-kind miniature hot rods in<br />

the style of Pinewood derby cars. The<br />

cars were raced at the annual SEMA<br />

Pinewood Drag Races in Pomona,<br />

California. The cars are on display at<br />

HRIA’s booth #23395 and then 12<br />

will be placed on eBay for auction from<br />

now until November 8; three will be<br />

auctioned live. All auction proceeds<br />

support SEMA Cares and its two children’s<br />

charities—Childhelp and Victory<br />

Junction Camp. Derek White<br />

and Street Vizions won their third<br />

consecutive race and will highlight the<br />

first-ever Live Auction to promote these<br />

Street Vizions to Highlight<br />

Live Auction at HRIA<br />

Reception<br />

miniature<br />

hot rods.<br />

The other two builds<br />

included in the live auction will be<br />

Spanky’s (Best Engineered) and Greening<br />

Auto Co. (Best in <strong>Show</strong>). The live<br />

auction is this evening, October 31,<br />

during the HRIA reception emceed by<br />

industry icon Dave McClelland.<br />

RSVP today for this exclusive event,<br />

and be prepared to bid!<br />

A Word With Derek White:<br />

Describe the inspirations behind the<br />

design of your pinewood car.<br />

We wanted to build something different<br />

this year. Also, we wanted a<br />

car that would be recognizable to any<br />

hot-rod or car enthusiast. The design<br />

Derek White and Street Vizions won their<br />

third consecutive race and will highlight<br />

the first-ever Live Auction to promote<br />

these miniature hot rods.<br />

is like a T-bucket and is modeled after<br />

the Red Baron.<br />

Describe some of the materials and<br />

resources you used to build your car.<br />

We used pinewood to create the<br />

body, and it sits on a hand-made aluminum<br />

chassis.<br />

Why is it important for you to participate<br />

in the Pinewood Challenge?<br />

We like entering the Pinewood Builder’s<br />

Race because it is a great organization<br />

that gives back to charity. Working<br />

with NASCAR for so many years and<br />

being involved with many charities, we<br />

always enjoy giving back something and<br />

supporting worthwhile causes.<br />

For more details, visit the HRIA<br />

booth #23395 or contact Zane Clark<br />

at 909-978-6696.<br />

New SEMA Market Update Now Available<br />

Study Examines Q2 2012 Economic Indicators and More<br />

By Mike Imlay<br />

SEMA members have come to rely on<br />

the association’s annual Market Report,<br />

a comprehensive research project summarizing<br />

economic, sales and new-vehicle<br />

trends of the past year affecting<br />

the $30 billion automotive specialtyequipment<br />

industry. Complete as that<br />

report is, however, SEMA backs it up<br />

with quarterly updates that track the<br />

latest trends and examine “Current<br />

Topics” through special sections to arm<br />

members with new research or information<br />

sources to better understand ongoing<br />

industry changes. The latest version,<br />

SEMA Market Update, Q2 2012, is<br />

now available.<br />

“This report brings together some<br />

statistics about the economy, vehicle<br />

sales and industry information that’s<br />

updated continuously through the year<br />

and packaged quarterly,” explained<br />

Gavin Knapp, SEMA senior market<br />

research manager. “The quarterly<br />

update also allows us to put out information<br />

that perhaps doesn’t make for a<br />

full, freestanding report but nevertheless<br />

represents a current topic or area<br />

of potential interest to the industry.<br />

So, in addition to our regular quarterly<br />

trending, we’ve again included a special<br />

topics section, this time highlighting<br />

SEMA’s Industry Needs survey.<br />

The full SEMA Market Update will<br />

be of interest to the entire industry,<br />

from manufacturing to distribution to<br />

retail levels.<br />

“The things that they’ll find include<br />

what’s going on with the economy<br />

in general, trends that affect retail<br />

and trends hitting the auto industry,”<br />

Knapp said. “It’s information that every<br />

segment of our industry can gain from.”<br />

Mixed Economic Factors<br />

Market Update first looks at such<br />

industry indicators as fuel prices, newvehicle<br />

sales, the SEMA Consumer<br />

Demand Index for specialty-equipment<br />

products and SEMA financial benchmarking<br />

for year-to-date sales within<br />

the industry. It then focuses on<br />

overall economic indicators, such as<br />

the nation’s gross domestic product<br />

(GDP), unemployment and retail-sales<br />

rates, industrial production figures and<br />

the condition of the credit market.<br />

Continued on page 80<br />

#SEMA<strong>Show</strong> |<br />

RESTORATION<br />

MARKETPLACE<br />

Current as of October 15, 2012<br />

Abhirashi Impex India . . . . . . . . . . . . . . . . . . . . .24284<br />

ADEPT Performance & Restoration Product . . . . .24280<br />

American Autowire . . . . . . . . . . . . . . . . . . . . . . .23889<br />

ASP Sealing Products Ltd. . . . . . . . . . . . . . . . . . .24694<br />

Auto Custom Carpets Inc. . . . . . . . . . . . . . . . . . .24475<br />

Auto Metal Direct LLC . . . . . . . . . . . . . . . . . . . . .24479<br />

Billet Badges . . . . . . . . . . . . . . . . . . . . . . . . . . . .24186<br />

Classic Auto Air . . . . . . . . . . . . . . . . . . . . . . . . . .23997<br />

Classic Industries/OER. . . . . . . . . . . . . . . . . . . . .23975<br />

Classic Reflection Coachworks . . . . . . . . . . . . . .24379<br />

Classic Thunder Road . . . . . . . . . . . . . . . . . . . . .24291<br />

Classic Tube . . . . . . . . . . . . . . . . . . . . . . . . . . . .24097<br />

Classic 2 Current Fabrication. . . . . . . . . . . . . . . .24599<br />

Clean Seal Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .23896<br />

Coast to Coast Leather & Vinyls Inc.. . . . . . . . . . .24089<br />

ColorBond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23885<br />

Custom Autosound Manufacturing . . . . . . . . . . . .24175<br />

Danchuk Manufacturing Inc. . . . . . . . . . . . . . . . .24679<br />

Dashtop by Palco Ind. Inc. . . . . . . . . . . . . . . . . . .24174<br />

Del City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23775<br />

Distinctive Industries . . . . . . . . . . . . . . . . . . . . . .24297<br />

Douglass Interior Products, Upholstery & Carpets . . 24692<br />

Drake Automotive Group . . . . . . . . . . . . . . . . . . .24575<br />

Dupli-Color/VHT. . . . . . . . . . . . . . . . . . . . . . . . . .24697<br />

E&J Classic Restorations Inc.. . . . . . . . . . . . . . . .24784<br />

Eastwood Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . .23781<br />

ECS Automotive Concepts LLC. . . . . . . . . . . . . . .24394<br />

Emerson MotorSports . . . . . . . . . . . . . . . . . . . . .36219<br />

Evapo-Rust/Harris International Labs. . . . . . . . . .24788<br />

Fairchild Automotive . . . . . . . . . . . . . . . . . . . . . .23984<br />

Forever Car Care Products. . . . . . . . . . . . . . . . . .24188<br />

GGG Restoration . . . . . . . . . . . . . . . . . . . . . . . . .23880<br />

Glassworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24693<br />

International Aero Products . . . . . . . . . . . . . . . . .23884<br />

JCBL India Pvt. Ltd. . . . . . . . . . . . . . . . . . . . . . . .24685<br />

Jiuh Yaw Industrial Co. Ltd. . . . . . . . . . . . . . . . . .24689<br />

KNS Accessories Manufacturing Inc. . . . . . . . . . .24075<br />

Lawless Automotive Customs . . . . . . . . . . . . . . .24593<br />

Legacy Power Wagon Conversions. . . . . . . . . . . .24193<br />

Legendary Auto Interiors Ltd.. . . . . . . . . . . . . . . .24093<br />

LLoyd Mats . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23875<br />

Macoho Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . .24295<br />

Mechatronik-USA. . . . . . . . . . . . . . . . . . . . . . . . .24197<br />

Metro Moulded Parts . . . . . . . . . . . . . . . . . . . . . .24375<br />

MMLJ Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24587<br />

Mustang Project . . . . . . . . . . . . . . . . . . . . . . . . .23785<br />

Newark Auto Products . . . . . . . . . . . . . . . . . . . . .24388<br />

Old Air Products Inc. . . . . . . . . . . . . . . . . . . . . . .23881<br />

ONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24386<br />

Original Parts Group Inc. . . . . . . . . . . . . . . . . . . .23987<br />

Parts Unlimited Inc. (PUI) . . . . . . . . . . . . . . . . . . .24382<br />

Pilkington Classics. . . . . . . . . . . . . . . . . . . . . . . .23980<br />

Plastex Plastic Repair Kits . . . . . . . . . . . . . . . . . .23988<br />

POR-15 Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .24594<br />

Precision Replacement Parts . . . . . . . . . . . . . . . .24178<br />

Prismatic Powders/Cerakote Ceramic Coatings . .24181<br />

Proforged Chassis Parts. . . . . . . . . . . . . . . . . . . .23793<br />

Quiet Ride Solutions . . . . . . . . . . . . . . . . . . . . . .23787<br />

Rare Parts Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .23797<br />

Real Deal Steel LLC . . . . . . . . . . . . . . . . . . . . . . .24289<br />

Rebuilders Choice . . . . . . . . . . . . . . . . . . . . . . . .24185<br />

Remy Racing & Performance Products. . . . . . . . .23888<br />

Restomod Air. . . . . . . . . . . . . . . . . . . . . . . . . . . .23999<br />

Retrosound . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24583<br />

Right Stuff Detailing. . . . . . . . . . . . . . . . . . . . . . .24189<br />

Ringbrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . .24698<br />

Seatbelt Solutions LLC. . . . . . . . . . . . . . . . . . . . .24286<br />

<strong>Show</strong> Cars Automotive Inc. . . . . . . . . . . . . . . . . .23886<br />

SoffSeal Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .24675<br />

Source Automotive Engineering Inc.. . . . . . . . . . .24786<br />

S.R. Beadings Ltd. . . . . . . . . . . . . . . . . . . . . . . . .24085<br />

SRP (Standard Rubber Products) . . . . . . . . . . . . .24392<br />

State Farm/The Marketing Arm . . . . . . . . . . . . . .24283<br />

Syracuse Nationals . . . . . . . . . . . . . . . . . . . . . . .24696<br />

TMI Products Inc.. . . . . . . . . . . . . . . . . . . . . . . . .23893<br />

TrimParts Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . .24275<br />

US Auto Performance. . . . . . . . . . . . . . . . . . . . . .38208<br />

Usine de Freinage (UDF) . . . . . . . . . . . . . . . . . . .24390<br />

Western Chassis . . . . . . . . . . . . . . . . . . . . . . . . .24182<br />

Check out the Automotive<br />

Restoration Market<br />

Organization (ARMO)<br />

booth #23395<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 77


78 SEMA <strong>Show</strong> <strong>Daily</strong>


Join SEMA for the<br />

2nd Annual<br />

Friday, November 2, 2012<br />

SPONSORED BY<br />

THE CHEVROLET CRUZE<br />

Featuring:<br />

Mothers Polish<br />

Replay XD<br />

SCT Performance<br />

Source Interlink Media<br />

UPS<br />

Featuring the fi nest<br />

feature vehicles from the<br />

2012 SEMA <strong>Show</strong><br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 79


New SEMA Market<br />

Update Now<br />

Available, contined on page 77<br />

For Q2 2012, these indicators presented<br />

a mixed message on the economic<br />

front. Rising gas prices, the<br />

November 2012 election cycle and<br />

instability in the job market and overseas<br />

economies combined to create<br />

palpable uncertainty. Nevertheless, the<br />

report found several silver linings amid<br />

even these economic clouds. On the<br />

economy as a whole, Q2 saw positive<br />

growth—not large, but still trending<br />

upward from 2009. Sales figures within<br />

the specialty-equipment aftermarket<br />

seem to have followed suit.<br />

“Consumer interest in our industry<br />

has remained rather steady over the<br />

last few years,” noted Knapp. “Obviously<br />

we’d like to see a big rise, but at<br />

least it’s not a decline. Things are sort<br />

of rolling along, and this pretty much<br />

reflects how consumers are participating<br />

in the overall economy as well.<br />

They’re just sort of steady.<br />

“The report also contains financial<br />

benchmarking, in which we talk to<br />

industry companies to see what their<br />

results are. We found that even though<br />

there have been some ups and downs<br />

in the economy, companies in our<br />

industry are indicating that their sales<br />

overall are up this year over last year.<br />

In addition, their expectations are that<br />

they’re going to see some growth over<br />

the next quarter.”<br />

80 SEMA <strong>Show</strong> <strong>Daily</strong><br />

SEMA SHOW FEATURE VEHICLES<br />

Radical “El Camaro”<br />

Prestolite Booth #22531<br />

El Camaro was born of a<br />

wrecked ’94 Chevrolet Z28<br />

Camaro. The Camaro was cut<br />

in half behind the front doors<br />

to stretch it 16.5 in. Handmade<br />

body panels add a rear<br />

cargo area not unlike an El<br />

Camino. The body’s rear was<br />

widened 4 in. and a new tail section<br />

was fabricated, complemented by an<br />

all-steel ground-effects package. Body<br />

mods include a frenched LED third<br />

brake light, a custom steel wing, shaved<br />

door handles and a carbon-fiber cowl<br />

induction hood. The car was painted<br />

in a two-stage PPG Candy Apple Red,<br />

accented with 24-Karat gold stripe.<br />

Under the hood resides a supercharged<br />

LT1 engine sealed up with<br />

Mr. Gasket Ultra Seal 3 intake gaskets,<br />

Multi-Layered Steel head gaskets,<br />

UltraSeal header gaskets and a onepiece<br />

rubber molded oil pan gasket. A<br />

Vortex supercharger and 2-in. headers<br />

Again, however, Market Update<br />

identifies several potential challenges<br />

for the industry.<br />

“Of course, the 800-lb. gorilla in the<br />

room is the price of gasoline, which we<br />

check into,” Knapp said. “Our study<br />

shows that prices are going up and consumption<br />

is going down. Obviously,<br />

that’s a trend that affects our industry.<br />

It’s not necessarily a death knell, but<br />

it’s something that we do want to look<br />

at and do want to track, because we<br />

know that as gas prices drop, people<br />

open their wallets and have more disposable<br />

income. They’re more likely<br />

to drive more, which can get them<br />

more engaged in their vehicles. By contrast,<br />

less enthusiasm in their vehicles<br />

may translate to less enthusiasm for<br />

the aftermarket.”<br />

Unfortunately, Q2 unemployment<br />

also remained relatively high compared<br />

with historical rates. Current projections<br />

indicate continued improvement,<br />

but not quick or dramatic.<br />

Comparisons and Contrasts<br />

In the area of consumer spending,<br />

Market Update provides some interesting<br />

comparisons with other types of<br />

retail beyond the automotive specialtyequipment<br />

marketplace. According to<br />

SEMA research, retail in general has<br />

been on a steady climb since 2009.<br />

Broad auto-parts retail—not just the<br />

specialty-equipment sector—has likewise<br />

seen overall growth during that<br />

period, although with a few more ups<br />

enhance the LT1 engine. The exhaust<br />

is routed through Flowmaster mufflers<br />

and a custom-fabricated exhaust from<br />

a 304 SS. The new Mallory Firestorm<br />

ignition controls the powertrain. These<br />

mods increased output to 400 hp at the<br />

rear wheels.<br />

The front tires are Z-rated Continental<br />

tires on 8-in. Budnik wheels. The<br />

rear are Z-rated 285/40R18 Continentals<br />

mounted on 10-in. wheels. Brembo<br />

race-quality 4-piston disc brake calipers<br />

and cross-drilled rotors add stopping<br />

power. The interior is equipped with<br />

two Ferrari F1 carbon-fiber bucket<br />

seats and carbon accessories.<br />

and downs than retail<br />

in general. And, while<br />

there was a slight drop in<br />

the retail and auto-parts<br />

graphs at the beginning<br />

of 2012, the numbers<br />

still remain much higher<br />

than they were in 2008.<br />

Turning to industrial<br />

production figures, Market<br />

Update shows them<br />

actually rising to the<br />

point of pre-recession<br />

levels. In fact, when full<br />

motor-vehicle and parts<br />

figures are added to the<br />

mix, the overall picture<br />

is better than in 2007. This indicates<br />

that the nation is seeing a big<br />

resurgence from a manufacturing point<br />

of view.<br />

On the credit front, the report found<br />

that loan rates, including bank autoloan<br />

rates, have continued to fall. Moreover,<br />

financial obligations among the<br />

general population have also declined,<br />

leading to increased savings.<br />

��������������������<br />

Current Topics: Needs Survey<br />

In addition to economic and market<br />

snapshots, each quarterly SEMA Market<br />

Update tackles a current topic. For<br />

Q2 2012, SEMA’s research team chose<br />

to focus attention on the annual SEMA<br />

Industry Needs Survey—a project<br />

intended to help the association and its<br />

members better understand challenges<br />

facing the industry at large. Invitations<br />

Coker Tire Offers New<br />

Replacement Wheels for<br />

Model A Owners<br />

Coker Tire has offered high-quality<br />

tires for Model As for quite some time,<br />

but it is now expanding its product line<br />

to include wire wheels with adjustable<br />

spokes. The adjustable spoke design is<br />

versatile for all Model As, with 19- and<br />

21-in. designs. The new Model A wire<br />

wheels feature standard spoke count<br />

and sizing, so it is an authentic replacement<br />

part.<br />

The new Model A wire wheels are<br />

made in the U.S.A. by Roadster Wire<br />

Wheel. Each wheel is thoroughly tested<br />

for trueness and roundness before it<br />

leaves the factory. These wheels are<br />

applicable for Coker Tire’s free mounting<br />

and balancing service for customers<br />

who buy tires and wheels together. The<br />

wheels are available in primer or powdercoating,<br />

which offers a wide range<br />

of authentic colors.<br />

To find out more about the new<br />

additions to Coker Tire’s line of adjustable<br />

spoke Model A wire wheels, or<br />

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Each quarterly Market Update includes a “Current Topics”<br />

section. The Q2 report focuses on SEMA’s recent Industry<br />

Needs Survey. Industry respondents cited increasing costs<br />

as number one among their top 10 challenges.<br />

to participate in the yearly survey were<br />

sent to all of SEMA’s industry contacts,<br />

members and non-members.<br />

The survey identified 10 issues at the<br />

forefront of industry minds, ranging<br />

from the increasing costs of business to<br />

keeping up with emerging vehicle technologies.<br />

As might be expected, the list<br />

closely reflected general concerns about<br />

the economy, but it displayed several<br />

positive concerns as well.<br />

Obtaining Your Copy<br />

Whatever your business within the<br />

specialty-equipment marketplace,<br />

you’ll find SEMA Market Update,<br />

Q2 2012 a valuable resource. The<br />

report is available free to SEMA<br />

members ($199.99 for non-members).<br />

To download your copy, go to<br />

www.SEMA.org/research.<br />

other items in the massive product<br />

line, visit SEMA booth #22775, or<br />

contact Coker Tire Co. at its world<br />

headquarters at 1317 Chestnut St.<br />

in historic downtown Chattanooga,<br />

Tennessee. Coker Tire can be reached<br />

toll free at 800-251-6336 or you can<br />

visit www.cokertire.com to place an<br />

order, request a catalog or simply shop<br />

around to check out all Coker Tire<br />

Co. has to offer.<br />

���


Toyota’s Ultimate Fishing<br />

Tundra Build Debuts at<br />

2012 SEMA <strong>Show</strong><br />

Custom Builder Britt Myers and Fellow Pro Bass Anglers<br />

Dream Up the Ultimate Fishing Rig<br />

Bassmaster Elite Series pro angler<br />

Britt Myers knows a thing or two<br />

about bass fishing. And as a wellknown<br />

builder of custom Toyota<br />

Tundras for his fellow anglers, he had<br />

an idea or two for a singular Tundra<br />

with everything an Elite Series pro<br />

could imagine—plus a little more.<br />

The result is the “Ultimate Fishing<br />

Tundra,” which makes its public<br />

debut at Toyota’s display booth<br />

#24801 at the 2012 SEMA <strong>Show</strong> in<br />

Las Vegas.<br />

Knowing that two heads or, in<br />

this case five, are usually better than<br />

one, Myers also solicited ideas from<br />

the Toyota Tundra Pro Angler<br />

team of Kevin VanDam, Terry “Big<br />

<strong>Show</strong>” Scroggins, Mike Iaconelli<br />

Global Jeep Appeal in<br />

Two Big Emerging Markets<br />

Opportunity for U.S. Specialty-Equipment<br />

Manufacturers in China and Russia<br />

By Alysha Webb<br />

Continued on page 88<br />

Chrysler’s Jeep brand has seen a<br />

resurgence in recent years, winning<br />

awards that range from the Grand<br />

Cherokee’s 2011 Urban Truck of the<br />

Year to the Wrangler’s 2012 Four<br />

Wheeler of the Year. Its popularity has<br />

also blossomed in emerging markets.<br />

According to Chrysler Group LLC,<br />

sales of Jeep-brand vehicles in China<br />

in 2011 rose 64% compared to the<br />

previous year, climbing to 38,373<br />

units. Sales also exploded in Russia,<br />

rising 85% to 2,327 units. Here’s<br />

The “Ultimate Fishing Tundra” is on display at the 2012 SEMA <strong>Show</strong> alongside several other<br />

custom Toyota vehicles, including those from the Toyota Racing Dream Build Challenge<br />

(www.ToyotaRacingDreamBuild.com) in Toyota booth #24801. The four Dream Build cars<br />

and trucks were individually created by four of Toyota’s top racing drivers: Kyle Busch and<br />

Clint Bowyer from NASCAR, plus Antron Brown and Alexis DeJoria from NHRA.<br />

a look at some of the particulars in<br />

those markets.<br />

China<br />

“Chinese consumers practically<br />

worship prestigious brand names, and<br />

Jeep still carries a certain swagger<br />

in the People’s Republic of China,”<br />

wrote Mike Dunne, president of the<br />

Dunne & Co. consultancy, in Automotive<br />

News.<br />

Chrysler currently sells the Jeep<br />

Grand Cherokee, Wrangler, Com-<br />

pass and Patriot models in China. All<br />

are imported, which boosts the price<br />

considerably because of an import<br />

tax. The Compass was the best-selling<br />

model in 2011.<br />

In 2012, Chrysler added the Grand<br />

Cherokee Spring Special, Wrangler<br />

Arctic and a Wrangler special to<br />

China. Designed in the United States,<br />

the special was unveiled at the Beijing<br />

Auto <strong>Show</strong> in April.<br />

“We have a robust plan to keep<br />

expanding Jeep’s portfolio in China,”<br />

said a spokesperson for Jeep in China.<br />

That portfolio will likely soon include<br />

locally produced models. Chrysler<br />

owner Fiat SpA formed a joint venture<br />

with Guangzhou Automobile Group<br />

Co. in 2009. The joint venture built a<br />

plant in Changsha, located in central<br />

China’s Hunan province. The plant<br />

has a capacity of 500,000 units, according<br />

to Chrysler sources.<br />

Continued on page 82<br />

#SEMA<strong>Show</strong> |<br />

TRUCKS, SUVS<br />

& OFF-ROAD<br />

AaLadin Cleaning Systems/Towtector/Steel Eagle.....36206<br />

Ablaze Grilles Inc. .............................36155<br />

Access Roll-up Cover by ACI .....................34091<br />

Addictive Desert Designs .......................34233<br />

Advantage Truck Accessories ....................33051<br />

Aeroklas ....................................30059<br />

All Sales Manufacturing Inc./AMI .................33031<br />

American Expedition Vehicles ....................32179<br />

American Truck Technology......................37123<br />

AMP Research................................34101<br />

Aplonex International Corp. ......................34092<br />

ARB 4x4 Accessories ..........................30031<br />

A.R.E. Accessories LLC .........................34111<br />

Aries Automotive Inc............................35035<br />

Ark Corp.....................................33254<br />

Armadillo Liners ..............................34124<br />

Asfir Technologies Ltd. .........................35091<br />

ATC Truck Covers .............................38137<br />

Auto Flex Air Ride Suspension....................38145<br />

Automatic Cargo Light..........................38109<br />

Backbone Industries Inc.........................36181<br />

B.A.D. Wheels Inc..............................37184<br />

Bajarack Adventure Equipment ...................37152<br />

Baja Racing Adventures ........................38103<br />

BAK Industries................................31123<br />

B&W Trailer Hitches............................30107<br />

BDS Suspension ..............................30192<br />

BedRug Inc...................................33061<br />

BEDSLIDE/TAKIT Inc............................31135<br />

Bestop......................................34017<br />

Better Built ..................................31049<br />

Blue Ox .....................................31129<br />

BMF Wheels .................................30205<br />

Body Armor 4x4 ..............................30129<br />

Bodyguard Truck Accessories ....................34188<br />

BOLT Locks by STRATTEC.......................34198<br />

Boondock Bumpers & Side Steps . . . . . . . . . . . . . . . . .38115<br />

Bosal USA Inc.................................36149<br />

Bubba Rope .................................35195<br />

Bulldog Lighting-KC Hilites ......................37151<br />

Bushwacker Inc. ..............................30017<br />

California Association of 4 Wheel Drive Clubs ........36161<br />

CALMINI Products Inc...........................34126<br />

Camowraps ® Current as of October 15, 2012<br />

.................................36189<br />

Cargo Ease Inc................................36148<br />

CargoGlide...................................32186<br />

Cari-Mor Truck Bed Extension/Cargo Carrier.........36194<br />

CARR.......................................34026<br />

Carriage Works Inc.............................34076<br />

CENTURY....................................34071<br />

Cequent Performance Products...................30039<br />

Changzhou Huajia Vehicle Industry Co. Ltd...........38127<br />

Clamptite Tools ...............................35201<br />

Cognito Motorsports Inc. ........................34195<br />

COMEUP USA ................................37101<br />

Convert-A-Ball Distributing ......................33021<br />

C.R. Brophy Machine Works Inc. ..................33103<br />

C.R. Laurence Co. Inc...........................33017<br />

Cross Tread ..................................33123<br />

Crown Automotive Sales Co. Inc...................35143<br />

CURT Manufacturing LLC .......................30087<br />

Custer Products Ltd. ...........................34104<br />

Dana-Spicer .................................36171<br />

Darby Industries Inc. ...........................35123<br />

The Decal Factory .............................37097<br />

Dee Zee Inc. .......................... 31037, 33043<br />

Deeper Manufacturing Co. Ltd. ...................38181<br />

Defender Spare Tire Locking Device ...............34186<br />

DIMA .......................................37120<br />

Direct Communications Inc. (DCi) .................33039<br />

Doetsch Enterprises ...........................30142<br />

DoMore Truck Co. LLC..........................34174<br />

DU-HA Inc....................................35101<br />

Dynatrac Products Co. Inc. ......................32209<br />

E&G Classics.................................35149<br />

Eashide-DongJiaYaYi Auto Accessories Co. Ltd. ......37122<br />

Eaton Performance Products.....................34211<br />

EGR Inc......................................30045<br />

Elephant Stand ...............................36153<br />

End of the Road Inc. ...........................34138<br />

Endurance Truck Accessories ....................35207<br />

Engel USA ...................................37148<br />

ENGO Industries LLC...........................34182<br />

Expert Auto Engineers..........................34102<br />

Extang/Truxedo/UnderCover .....................31059<br />

Extreme Max Products .........................36121<br />

EZ Connector Inc. .............................36154<br />

Fab Fours Inc./Black Steel.......................33175<br />

Factor 55....................................38191<br />

Fastway Trailer Products ........................33187<br />

FirstTrax Snowplows ...........................36184<br />

FOX........................................30179<br />

Fuel-Tool ....................................36199<br />

Full Throttle Suspension ................. 32147, 34126<br />

FYRLYT Pty. Ltd................................37116<br />

Genright Offroad LLC...........................38089<br />

Go Industries Inc. .............................33089<br />

Golden Knight Co. Ltd...........................33185<br />

Golight Inc. ..................................32140<br />

Go Rhino Products/Big Country Truck Accessories ....30053<br />

GPI-Great Plains Industries Inc....................33147<br />

Gt Lighting USA...............................37121<br />

G2 Axle & Gear ...............................34045<br />

Hangzhou Huatuo Optic Electric ..................36091<br />

Hanson Offroad ...............................34126<br />

Hi-Lift Jack Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32021<br />

Continued on page 86<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 81


82 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Global Jeep Appeal in Two Big Emerging<br />

Markets, continued from page 81<br />

Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range<br />

from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four<br />

Wheeler of the Year.<br />

Local production of the Compass<br />

small SUV and Grand Cherokee is<br />

being discussed, according to Chrysler<br />

sources, but no decisions have been<br />

reached. One problem, the sources<br />

said, is that Fiat also wants to produce<br />

Fiat models in the Changsha plant.<br />

And another problem is that China’s<br />

central government recently made it<br />

more difficult for new foreign automakers<br />

to get permission to produce<br />

in China. Mike Manley, CEO of the<br />

Jeep brand, has said that Jeep may<br />

start local production in China in<br />

2013 or 2014.<br />

Chrysler aggressively markets the<br />

Jeep brand in China. The campaign<br />

includes hosting an “Ultimate Journey”<br />

road trip to Burma in 2011<br />

and “Camp Jeep” events in rugged<br />

areas of China. Jeep dealers in<br />

China also organized the on- and<br />

off-line Jeep Experience Center,<br />

where Jeep fans can meet and organize<br />

events. Hundreds of Jeep owners<br />

participate annually in those events,<br />

Chrysler said.<br />

The Jeep brand probably has the<br />

highest customization rate among<br />

SUVs in China, according to Yale<br />

Zhang, a Grand Cherokee owner and<br />

president of the Shanghai-based consultancy<br />

Automotive Foresight. Popular<br />

customization includes lighting,<br />

bumpers, roof racks and radios, said<br />

Zhang, who noted that typical Jeep<br />

owners in China are male and dream<br />

of off-road adventures more than purchasers<br />

of other brands of SUVs.<br />

Russia<br />

Prestige is a big selling point for the<br />

Jeep brand in Russia, as is its ability to<br />

navigate rough and snowy roads, said<br />

Tatiana Hristova, a Moscow-based<br />

senior analyst at IHS Automotive.<br />

“Jeep is one of the image brands<br />

in Russia,” she said. “Jeep stands<br />

for safe vehicles that are appropriate<br />

for Russian roads and have an attractive<br />

design.”<br />

The Grand Cherokee, Cherokee,<br />

Wrangler and Compass are models<br />

currently sold in Russia. All<br />

are imports.<br />

In late February of this year, Fiat<br />

signed a letter of intent with Russia’s<br />

Sberbank to provide financing for and<br />

take a minority equity stake in a joint<br />

venture to produce Jeeps in Russia.<br />

Initial capacity will be 120,000 units,<br />

according to a Fiat press release. There<br />

was no news on what models will<br />

be produced.<br />

Binding agreements will be finalized<br />

in the first half of 2012, said Fiat.<br />

That won’t be a moment too soon.<br />

According to Hristova, competition<br />

in the SUV segment is heating up<br />

in Russia.<br />

A typical Russian Jeep owner is a<br />

successful male businessman between<br />

the ages of 30–50, said Hristova.<br />

But he is probably not dreaming of<br />

off-road adventures so much as of<br />

finding a parking spot in Moscow.<br />

“I have a Jeep; I park where I want,”<br />

is a typical joke among Jeep drivers,<br />

she said. The Jeep brand is also popular<br />

among Russia’s wealthy “gilded<br />

youth” because of its solid look,<br />

she added.<br />

Jeep owners in Russia tend to buy<br />

the most premium accessory package,<br />

according to Hristova. A journalist at<br />

Maxi Tuning Russia told SEMA <strong>Show</strong><br />

<strong>Daily</strong> that wheels are often customized,<br />

and Hristova said that fourwheel<br />

drive is especially important for<br />

Jeep in Russia.<br />

“Without it, only the image will be<br />

the key selling point,” she said.


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SEMA <strong>Show</strong> <strong>Daily</strong> 83


84 SEMA <strong>Show</strong> <strong>Daily</strong>


#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 85


TRUCKS, SUVs & OFF-ROAD<br />

Continued from page 81<br />

Current as of October 15, 2012<br />

HitchSafe Key Vault ............................34122<br />

Hostile Wheels................................35065<br />

Husky Liners .................................30065<br />

ICON Vehicle Dynamics .........................31211<br />

Illinois Lock Company ..........................34098<br />

International Liner Co...........................33139<br />

Intradin (Shanghai) Hardware Co. Ltd...............34212<br />

Inventive Products Inc. .........................33209<br />

Iron Cross Automotive ..........................35027<br />

Jamna Auto Industries Ltd. ......................36159<br />

Jiangsu Lingrui Auto Accessories Manufacture Co. Ltd.. 38111<br />

Jiangxi Tianrui Auto Accessories Co. Ltd. ...........36204<br />

Jinhua Tianshun Electric Tools Co. Ltd. .............37145<br />

Jotto Desk/Jotto Cargo Slide.....................35087<br />

JR Products..................................35199<br />

K&W Manufacturing Co. Inc. . . . . . . . . . . . . . . . . . . . . .34096<br />

Kargo Master-Safari Jeeps ......................37141<br />

Kaymar .....................................36101<br />

KEKO.......................................36100<br />

Kelderman Air Suspension Systems ...............32171<br />

Kentrol Inc. ..................................33097<br />

Kid KJ Worlds Youngest Monster Truck Drivers .......38153<br />

King Shocks .................................37087<br />

Kings 4WD Equipment Co. Ltd. . . . . . . . . . . . . . . . . . . .33186<br />

Koneta Inc. ..................................34046<br />

86 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Kramer America Inc. ...........................37171<br />

LEER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34071<br />

Let’s Go Aero.................................37180<br />

Lightforce Performance Lighting ..................36097<br />

Limos By Moonlight............................36195<br />

LINE-X Protective Coatings ......................34135<br />

Loadtamer Cargonets ..........................33159<br />

Lucida International Inc. ........................37186<br />

Lund International .............................34171<br />

Luverne Truck Equipment Inc.....................32123<br />

Luxwood Auto Trim Design Inc....................38131<br />

MacNeil Automotive Products Ltd..................31099<br />

Matec HID ...................................37214<br />

MAXLINER...................................30123<br />

MaxTrac Suspension ...........................36143<br />

Maxtrax.....................................36101<br />

MAXXTOW Towing Products .....................31199<br />

Mile Marker Recovery Gear......................34042<br />

Monster Hooks Inc. ............................35203<br />

MOR/Ryde International ........................37093<br />

Moto-Gate...................................38119<br />

MyTruckNation ...............................37189<br />

Napier Enterprises.............................34144<br />

Nemesis Industries ............................34201<br />

N-FAB ......................................36087<br />

Ningbo Fendo Import & Export Co. Ltd. .............38129<br />

Ningbo Haishu Soong Auto Parts Co. Ltd. ...........36215<br />

Ningbo Kingone Industrial Co. Ltd. ................37188<br />

Ningbo Lianda Winch Co. Ltd. ....................36120<br />

Ningbo Weiqing Import & Export Co. Ltd. ...........38122<br />

Ningbo Zhonghuang Machine & Electrics Co. Ltd......34208<br />

Northwest Seat Covers .........................36122<br />

Novline .....................................37161<br />

Off-Road Business Association ...................38095<br />

OMIX-ADA/Rugged Ridge .......................30135<br />

Oregon Made Plastic Products ...................36185<br />

Otto-Max/TufTruck/DCD ........................33189<br />

OUT 4X4 ....................................37105<br />

Outback Proven...............................36101<br />

Pacbrake Co..................................34178<br />

PACE EDWARDS ..............................34071<br />

Pak-Lite Inc. (PLI) .............................37190<br />

PAPP Plastics & Distributing Ltd...................38151<br />

Paramount Automotive .........................30195<br />

Paramount Extrusions Co. .......................34074<br />

Pareto Point Industries .........................35258<br />

Pavement Ends ...............................34016<br />

Pedders Suspension ...........................37179<br />

Penda Corp...................................35077<br />

Pittman Outdoors “AirBedz” .....................30218<br />

Plus+Rack...................................38140<br />

Pop & Lock LLC...............................33099<br />

Portable Receiver Hitch Hoist (500+ lbs)............38091<br />

Power Curve-Eternagy Inc. ......................31187<br />

Powerflow/Roadsport ..........................33080<br />

Powerful 4x4 Hua Dian Cross ....................36135<br />

Precision Grilles...............................33151<br />

Prestige Fender Flares .........................35185<br />

Pro Comp ...................................34045<br />

Pro Comp/Smittybilt/Rubicon Express/G2 Axle & Gear .34045<br />

Profender 4x4 ................................35211<br />

Proform Plastics Ltd............................37117<br />

Prolift Suspension .............................34221<br />

ProPick-Up Magazine ..........................32201<br />

Pro Rack ....................................33113<br />

ProRYDE Suspension Systems ...................33109<br />

Pro-Tech ....................................34150<br />

PSI Auto Restyling .............................37157<br />

PullRite .....................................37090<br />

PUREJEEP ...................................34126<br />

P.U. Tech Spoiler LP............................37127<br />

Radflo Suspension Technology ...................34112<br />

RAIDER .....................................34071<br />

Rampage Products LLC.........................33161<br />

Ranch Fiberglas Inc. ...........................31195<br />

Ranch Hand Truck Accessories ...................34154<br />

Raptor Performance Group ......................38107<br />

Raptor Series ................................33195<br />

ReadyLift Suspension ..........................30187<br />

Automotive Research Center of Auto<br />

Club of Southern California ....................33242<br />

Reflex Truck Liners ............................32157<br />

Retrax Truck Bed Covers........................35129<br />

Rhino Linings Corp.............................35017<br />

Rhino-Rack USA ..............................36111<br />

Rightline Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36124<br />

Rigid Industries ...............................35171<br />

RIPP Superchargers ...........................38169<br />

Roadside Safety Supply.........................36118<br />

Roboshock International Pty. Ltd. .................38183<br />

Rock-Slide Engineering.........................31205<br />

Roll-N-Lock Corp. .............................34121<br />

Romik ......................................32143<br />

Rontan Signals ...............................35209<br />

Rubicon Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34045<br />

Rugged Liner.................................31087<br />

RUIGUANG Auto Lighting & Electrical Co. Ltd. . . . . . . . .36187<br />

RW Coomber 1998 Inc..........................32213<br />

RYTSON Inc. .................................38135<br />

Sandeep Axles Pvt. Ltd..........................38120<br />

Sax Suspension Technology Pty. Ltd................38099<br />

Scorpion Truck Bed Linings/Al’s Liner ..............34116<br />

Shallco .....................................38096<br />

Skyjacker Suspensions .........................34083<br />

Smittybilt....................................34045<br />

SNUGTOP ...................................32135<br />

SoundOff Signal ..............................35125<br />

Special Operations Vehicles .....................37247<br />

sPOD/Precision Designs ........................38092<br />

Spyder Industries .............................32187<br />

Steadymate by Kinedyne Corp....................36117<br />

Steelcraft....................................35059<br />

Strapworks LLC...............................36152<br />

Strike Force Zebra.............................37198<br />

Sulastic Rubber Springs ........................33093<br />

Superlift Suspension Systems....................30171<br />

Supersprings International Inc. ...................33125<br />

Superwinch..................................31017<br />

Surco Products Inc.............................32017<br />

Taiwan Toptech Products Corp....................34120<br />

TeraFlex.....................................35055<br />

TFP Inc......................................30075<br />

Thule-SportRack-UWS-TracRac ..................35041<br />

Thunderstruck Truck Accessories .................32191<br />

Tie Boss LLC .................................38182<br />

Timbren Industries Inc. .........................34070<br />

TITAN Fuel Tanks..............................31179<br />

Titan Tire Corp. ...............................31141<br />

TJM Off-Road Product Inc. ......................37129<br />

T-MAX, A Division of Westin Automotive ............34031<br />

Tonno Pro ...................................38124<br />

Top Guns Performance LED’S ....................38179<br />

TOPS Equipment Co............................31191<br />

Torklift International............................37147<br />

Tough Country Products ........................35107<br />

Toytec Lifts ..................................38093<br />

Tradesman Truck Accessories ....................35135<br />

Trail Gear Inc. Off Road Supply ...................35189<br />

Trailer Valet ..................................38178<br />

Transamerican Wholesale .......................35113<br />

Transfer Flow Inc. .............................33027<br />

Trek Armor ..................................30212<br />

T-Rex Grilles .................................33135<br />

TRIMAX .....................................35097<br />

Truck Accessories Group LLC (TAG)................34071<br />

Truck Armor .................................35073<br />

TRUCKBOSS .................................38087<br />

Truck Covers USA .............................32129<br />

Truck-Lite Co. LLC.............................36129<br />

Truck Luggage ...............................37156<br />

TruXedo.....................................31059<br />

Tuff Country Ez-Ride Suspension .................30126<br />

Turbo Liner Inc. ...............................33145<br />

U-Ace Inc./Formosa Saint Jose Corp. ..............31171<br />

U-Drive Auto Accessories Co. Ltd..................35159<br />

Ultimate Linings ..............................30115<br />

UnderCover, Truck Bed Covers ...................31059<br />

U.S. Rack Inc. ................................33199<br />

Vista Mfg. Inc. ................................33073<br />

Vortex Sprayliners Inc...........................33077<br />

VPG........................................37135<br />

VPR 4x4 ....................................35179<br />

Wade Automotive, A Division of Westin Automotive....34031<br />

Walker Evans Racing...........................33171<br />

Warn Industries Inc.............................31027<br />

Warrior Products ..............................30101<br />

Warrior Winches ..............................33205<br />

Westin Automotive.............................34031<br />

Wild Boar Products ............................32195<br />

Winbo-Dongjian...............................34143<br />

Wuxi Hongsheng Heat Exchanger<br />

Manufacturing Co. Ltd. .......................38116<br />

Wysecon LLC ................................36200<br />

Xtreme Outfitters..............................36203<br />

Yakima Products ..............................31111<br />

Yar Ton Enterprise Co. Ltd. ......................33075<br />

YETI Coolers .................................36191<br />

Zhejiang Roadtamer Auto Suspension System Co. Ltd.. .37183<br />

Zhejiang Shineda Machinery Co. Ltd. ..............37154<br />

Zhihui Metal Industrial Co. Ltd. ...................33183<br />

Zibar USA Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37111<br />

Zone Offroad .................................30192<br />

Z-Rak ......................................36211


Something Old. Something Purchased.<br />

SOMETHING NEW<br />

SEMA BOOTH<br />

#30017<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 87


2008 F-350 Super Duty 4x4<br />

SCT Booth #21423<br />

� Powertrain/Drivetrain Type and Modifications: 6.4 twin-turbo diesel<br />

engine; SCT tuner; K&N air intake; RBP exhaust; Air Dog; Fuel Preporator;<br />

SCS custom transfer case<br />

� Chassis Type and Modifications: Monster Truck tube chassis; eight nitrogen<br />

shocks; custom sway bars; four-link suspension; Rockwell 2.5-ton axles;<br />

Mickey Thompson 54-in. Baja Claws<br />

� Exterior Modifications: Trail Ready Front bumper; Mile Marker winch;<br />

Truck Lite front lights; Monster Hook; RBP front grille; Hornblaster train<br />

horns; Truxedo Harley-Davidson tonneau cover; Nitrous Express Billet<br />

Brackets with 10-lb. bottles; custom wrap<br />

� Interior Modifications: Harley-Davidson Edition interior package;<br />

four captains chairs; black/chrome/copper accents<br />

2007 Jeep JK Wrangler Unlimited<br />

Toyota’s Ultimate<br />

Fishing Tundra Build<br />

Underway for SEMA,<br />

continued from page 81<br />

and Gerald “G-Man” Swindle, an<br />

accomplished group of anglers who<br />

also know a thing or two about<br />

fishing rigs.<br />

Myers, who owns North Carolinabased<br />

CS Motorsports, then turned<br />

his team loose on a ’12 Tundra<br />

CrewMax. Toyota’s brawniest fullsize<br />

pickup has towing and payload<br />

capacities that make short work of<br />

hauling a pro bass fishing boat and<br />

gear, so Myers turned the lion’s share<br />

88 SEMA <strong>Show</strong> <strong>Daily</strong><br />

SEMA SHOW FEATURE VEHICLES<br />

Superlift Suspension Systems Booth #30171<br />

� Powertrain/Drivetrain Type and Modifications: 4WS.com 6.1L Hemi engine swap;<br />

Hotwire Auto wiring harness; Magnaflow exhaust; Airaid intake; Burnsville Off-Road PCM;<br />

Russell fuel fittings; C&R Racing radiator; B&M transmission cooler; Dynatrac axles;<br />

AxleTech portal ends<br />

� Chassis Type and Modifications: Superlift 4-in. lift, diff covers and SS shocks/stabilizers<br />

by Bilstein; Metalforms skidplates; Interco 42x14.50-17 Super Swamper M16 tires<br />

� Exterior Modifications: House of Kolor Shimrin paint; Polymatrix protective coating;<br />

Stazworks bead locks; AEV heat-reduction hood; Smittybilt winch; XRC body armor; KC<br />

HiLites; Amsteel Blue winch line; Off-Camber Fabrication bumpers, side bars and racks;<br />

Code 3 2100X LED Squad police lights, siren and PA: Hi-Lift jack; Real Wheels door<br />

handles<br />

� Interior Modifications: Katzkin leather; Smittybilt G.E.A.R. seat packs; Kicker audio;<br />

Power Tank onboard air<br />

of his attention on enhancing the bass<br />

fisherman’s life.<br />

Says Myers, “it will have a bedarea<br />

tackle storage system that looks<br />

like a Bass Pro Shop aisle. It’ll have<br />

tackle, reels, rods and even a refrigerator.”<br />

For an extra-handy touch,<br />

Myers and his team are making all<br />

the gear in the bed easily accessible<br />

by utilizing an automatic, motorized<br />

delivery system.<br />

Looking to enhance comfort and<br />

entertainment, the CS Motorsports<br />

crew replaced the rear bench with<br />

bucket seats and custom-built a fiberglass<br />

console that stretches from the<br />

dash to the rear cab wall and includes<br />

2011 Ford Super Duty<br />

Light Truck Accessory Alliance (LTAA) Booth #34151<br />

� Powertrain/Drivetrain Type and Modifications: 6.7L turbodiesel V8; S&B<br />

cold-air intake; H&S Mini Maxx power programmer; Snow Performance<br />

Stage Two MPG water methanol injection; Torqshift six-speed automatic<br />

transmission; Air Dog 2 fuel pump 157-amp alternator; aluminum heads;<br />

MBRP exhaust<br />

� Chassis Type and Modifications: Twin Coil moonbeam axles; Mag Hytec<br />

Dana 60 front differential cover and Dana 80 rear cover; solid rear axle; rear<br />

coil springs; four-link suspension; four-wheel vented disc brakes; MGP caliper<br />

covers; Bilstein Gas shocks; Toyo tires; American Force wheels; Air Bags<br />

by Air Lift<br />

� Exterior Modifications: Plain an Simple by Design headlights and taillights;<br />

Rolling Big Power grille and side vents; Fusion bumpers; Rigid Industries<br />

lights; ProLiner Bed Liner; Bestop Power Boards step sides<br />

� Interior Modifications: Audio Technix sound deadener<br />

built-in video monitors and subwoofers.<br />

Both front doors receive custom<br />

panels that will house extra speakers<br />

and video monitors to play fishing<br />

videos and display Navionics lakemapping<br />

options.<br />

Outside, the beefy Tundra gets a<br />

TRD Big Brake Kit and a 12-in.<br />

suspension lift—a little extra insurance<br />

against muddy bogs and steep<br />

lakeshore boat launches. A custom<br />

roof rack with special LED lighting<br />

and fishing rod storage will also<br />

be installed, along with a specially<br />

designed grille to set off the styling of<br />

this unique rig.<br />

Leaving no lake un-fished, Myers’<br />

team couldn’t resist adding a TRD<br />

supercharger and exhaust system. The<br />

extra power and torque will be appreciated<br />

for the likely extra load from a<br />

successful day of fishing.<br />

This unique Tundra will be on<br />

display at the 2012 SEMA <strong>Show</strong><br />

alongside several other custom Toyota<br />

vehicles, including those from the<br />

Toyota Racing Dream Build Challenge<br />

(www.ToyotaRacingDream-<br />

Build.com). The four Dream Build<br />

cars and trucks were individually created<br />

by four of Toyota’s top racing<br />

drivers: Kyle Busch and Clint Bowyer<br />

from NASCAR, plus Antron Brown<br />

and Alexis DeJoria from NHRA.


Vehicle Dynamics Forum<br />

Explores Simulation Testing<br />

The Vehicle Dynamics Forum took<br />

place Monday in the VTC Theatre. The<br />

group of highly informed, technically<br />

adept panelists included SEMA Advisor<br />

Ed Browalski; Tom Gillespie of Mechanical<br />

Simulation; Jim Lau from VBOX;<br />

Santhosh Jogi of dSPACE; Terry Ledwidge<br />

from Link Engineering; Mandar<br />

Hazare with CU-ICAR; Tim Watts<br />

from Superlift Suspension Systems, and<br />

Jim Popio from Smithers Rapra.<br />

Electronic stability control (ESC)<br />

systems have emerged as a key technology<br />

for new vehicles, and add an element<br />

of complexity for SEMA companies as<br />

they develop new performance parts.<br />

SEMA’s Vehicle Dynamics Program<br />

and participating member companies<br />

have made significant achievements<br />

over the past five years in understanding<br />

how performance products, such<br />

as suspension, brakes, wheels, tires and<br />

steering, as well as engine modifications<br />

interact with ESC and other active<br />

safety systems.<br />

The hardware-in-the-loop technology<br />

available to members is the same<br />

Coming off of the success of last<br />

year’s Car Crazy International Vehicle<br />

<strong>Show</strong>case, Meguiar’s is once again<br />

advocating pride among car enthusiasts<br />

by displaying nine show cars from<br />

around the world at the 2012 SEMA<br />

<strong>Show</strong> in Las Vegas.<br />

Meguiar’s, producer of “Car Crazy<br />

TV” and Meguiar’s Car Wax, has been<br />

actively building and supporting the<br />

At the Vehicle Technology Center: Tom Gillespie, Director of Product Planning at Mechanical<br />

Simulation Corp. demonstrated some of the ways hardware-in-the-loop testing can<br />

replace costly testing for aftermarket manufacturers.<br />

as that used by all OEMs and major<br />

suppliers around the world to develop,<br />

test and simulate vehicle dynamics.<br />

The simulation technology is suitable<br />

to develop new chassis system components,<br />

engines, powertrains, drivelines,<br />

suspensions and vehicle electronic<br />

control systems. The collaborative<br />

Nine Cars From Nine Countries Exhibited by Meguiar’s<br />

car hobby all over the world for more<br />

than 40 years. Chosen from thousands<br />

of car shows held in more than 90<br />

countries, nine show cars from nine<br />

different countries were picked as winners<br />

by the citizens of their respective<br />

regions to represent the car hobby from<br />

that area. Each owner accepted the<br />

invitation by Meguiar’s to bring their<br />

vehicle and share their passion with the<br />

approach developed by SEMA has minimized<br />

costs while establishing unique<br />

capabilities for members that want to<br />

know the impact of their products<br />

on vehicle dynamics and ESC performance.<br />

More and more, as cars become<br />

more complex, this kind of testing will<br />

be needed.<br />

1963 Citroen 2CV (France)<br />

global car fraternity that gathers every<br />

year at the SEMA <strong>Show</strong>.<br />

These cars were transported across the<br />

globe by Schumacher Cargo and Logistics<br />

and are now on display outside the<br />

convention hall beside the SEMA “Car<br />

Crazy TV” stage. Throughout the four<br />

days of the <strong>Show</strong>, the owners will be a<br />

major attraction along with their cars,<br />

Continued on page 94<br />

RESTYLING &<br />

CAR CARE ACCESSORIES<br />

Current as of October 15, 2012<br />

ACATglobal .............................36233<br />

AddLabel ...............................12287<br />

Advan-Emotion Inc. .......................13143<br />

Aeron America...........................38226<br />

Air Design - 3dCarbon .....................12957<br />

Alea Leather Specialist Inc. .................12418<br />

Altec Products Inc.........................12431<br />

American Pacific Corp.-Halotron Division.......12443<br />

American Standard Window Film .............13161<br />

Angel-GUARD Products Inc. .................12929<br />

APS Auto Parts Specialist Inc. ...............12961<br />

ATC Film Corp............................13061<br />

Autogeek.net ............................13037<br />

Automotiv ..............................12825<br />

Au-TOMOTIVE GOLD Inc. ...................12714<br />

Autoplates.com ..........................12980<br />

Autosmart International Inc..................12477<br />

Avecal Korea ............................35282<br />

Avery Dennison Corp. .....................12637<br />

B&I ...................................12469<br />

Bates Industries Co. Ltd. ...................12718<br />

BDK USA Inc.............................12526<br />

Bestbuffer.com Inc. .......................13142<br />

Biocide Systems .........................32271<br />

Black Forest Industries/<br />

JOM Car Parts & Car Hifi GmbH ............12874<br />

Blaster Brush............................12779<br />

Blizzerator LLC ..........................34287<br />

Branded Products ........................13219<br />

Britemax ...............................30227<br />

Bruin Brake Cables .......................32275<br />

Buckle-Down Inc. ........................13229<br />

Buff and Shine Manufacturing ...............12471<br />

Caiec Jiangsu Co. Ltd. .....................32263<br />

California Dream by AAC/Razzi by AAC ........12419<br />

CalTrend Automotive Products ...............32289<br />

Cameleon Cover USA......................31239<br />

CARIGHT Window Tint Tools Manufacturing Ltd.. .13105<br />

Carlas International Auto Accessories Co. Ltd. 12485, 13227<br />

C.A.R. Products Inc........................12164<br />

Changzhou Guangmeng Tools & Hardwares Co. Ltd. 12674<br />

Changzhou Pengxiang Automobile Decoration Factory 12841<br />

Changzhou Rongjia Vehicle Enterprise Co. Ltd.. . .31258<br />

Changzhou Sanyou Dissan Protective Materials<br />

Manufacturing Co. Ltd....................13008<br />

Changzhou Shijun Automobile Decoration Co. Ltd.. .12780<br />

Changzhou Wentao Auto-parts Factory ........35227<br />

Check Corp./Heat Your Seat.................12555<br />

Chengdu Pan Asia Crankshaft Manufacturing Co. Ltd. .32240<br />

Cheng Feng-Chih Hui Co. Ltd. ...............12684<br />

Chongqing Oriental Filter Co. Ltd..............33219<br />

CIPA-USA...............................12617<br />

Ciraya Co. Ltd............................12176<br />

ClearPlex Corp. ..........................12519<br />

Cnlight Co. Ltd. ..........................31261<br />

Collectable Sign and Clock LLC ..............12881<br />

CounterAct Corrosion Protection .............12445<br />

Cowles Products .........................12530<br />

CroftgateUSA/Allied Products................13115<br />

Crossfire Safety Eyewear...................12784<br />

Crystal Heiress LLC .......................34228<br />

CSD (China Spoiler Direct) ..................12916<br />

CS-II Paint Protection......................12467<br />

Cyclo Toolmakers Inc. .....................12568<br />

Dawn Enterprises Inc. .....................12737<br />

D’ Corp.................................13051<br />

DC Safety ..............................12644<br />

Design Technology Group ..................30241<br />

Detailing Innovations Inc....................13048<br />

Dihuang Technology Ltd. ...................12679<br />

Displays In Motion-LAE Technologies..........31245<br />

DJ Auto Components Corp. .................13241<br />

Douglas Corporation ......................33226<br />

Dr. Beasley’s Matte Paint Care Products .......13045<br />

DRIVEN Detailing Products..................13032<br />

DYNAFY ................................12915<br />

Eagle Enterprises Inc. .....................12648<br />

Eleven International USA Inc. ................12561<br />

Elig Brake Industrial Co. Ltd. ................12566<br />

Entertainment Radio Network ...............11908<br />

Esuse Auto Parts Mfg. Co. Ltd................12572<br />

Euro Asia Auto Parts & Accessories Ltd.........13225<br />

Eurosport Daytona Inc......................12905<br />

Excel Make Automotive Inc..................12551<br />

Extreme Coolshion........................37199<br />

EZ Shield Paint Protector ...................31244<br />

FANMATS/Sports Licensing Solutions LLC ......12774<br />

Far Reach International Inc. .................12918<br />

Fia Inc..................................12160<br />

Flamingo Air Freshener Co. Ltd...............13024<br />

Flex North America Inc. ....................13038<br />

FlexyFrame .............................13243<br />

Flink International Co. Ltd...................31235<br />

Forsound Corp. ..........................13028<br />

#SEMA<strong>Show</strong> |<br />

Continued on page 95<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 89


Avery Dennison Introduces 13 New<br />

Matte and Brushed Metallic Colors to<br />

Supreme Wrapping Film Line<br />

Avery Dennison announced that it is<br />

expanding the range of colors offered<br />

in its popular Supreme Wrapping Film<br />

line by adding 13 new matte and<br />

brushed metallic colors. Avery Dennison<br />

Supreme Wrapping Films are used<br />

to change the color of vehicles or create<br />

partial wraps, providing a finish similar<br />

to paint for vehicles and trucks.<br />

“The Avery Dennison Supreme<br />

Wrapping Matte and Brushed Metallic<br />

Films color choices and overall appearance<br />

are awesome,” said Dallas Fowler<br />

of Digital EFX. “The texture of the<br />

face films is great, and they offer excellent<br />

conformability around curves. We<br />

really put the films through the paces<br />

and were impressed with how thin yet<br />

very durable they are.”<br />

The beauty of a color change or paint<br />

wrap is that if an individual gets tired of<br />

the wrap or a company rebrands, it can<br />

easily be removed, and the paint on the<br />

car will look virtually the same as the<br />

day it was installed.<br />

90 SEMA <strong>Show</strong> <strong>Daily</strong><br />

“The 13 new Avery Dennison<br />

Supreme Wrapping matte and brushed<br />

metallic films can be used for a full<br />

car wrap, as accent films or combined<br />

with the existing 33-color spectrum to<br />

create two-tone color schemes,” said<br />

Beth Zanko, product manager, Avery<br />

Dennison Graphics Solutions. “We<br />

listened to our customers and have created<br />

a line of metallic colors to meet<br />

growing demand for full-color change<br />

car wraps.”<br />

Avery Supreme Wrapping Films are<br />

constructed with a cast color layer and<br />

a clear layer, so no overlaminate is<br />

needed. They feature Easy Apply RS<br />

technology which allows the installer<br />

to easily reposition and slide the film<br />

into place and reduce air bubbles,<br />

minimizing the total application time<br />

for the wrap.<br />

Metallic films are durable up to six<br />

years. The 40-plus colors in the product<br />

line can be used for wraps, pointof-purchase<br />

signage and architectural<br />

Stop by Permatex to see<br />

the Follow A Dream Team.<br />

SEMA Silver Lot<br />

Wrapping Films are used to change the color of vehicles or create partial wraps, providing<br />

a finish similar to paint for vehicles and trucks.<br />

installations. The films are sold in<br />

60-in. roll sizes, providing installers the<br />

ability to wrap the hood and sides of<br />

the vehicle without seams. In addition,<br />

shops can accent their full-color change<br />

wraps with Avery Dennison’s Conform<br />

Chrome Accent Film by applying<br />

it to special features on the car,<br />

such as side-view mirrors, striping and<br />

door handles.<br />

Doing it right<br />

beats Doing<br />

it over.<br />

Whoever coined the phrase, “3rd time’s a charm” never worked on cars<br />

for a living. Because when you have to do a gasketing job over, it costs<br />

you time and money. That’s why when the pros need to get it right the<br />

first time, they rely on the Right Stuff ® from Permatex ® .<br />

See what’s new at Permatex.com.<br />

Always right on the job. <br />

The new Supreme Wrapping Film<br />

matte and brushed metallic colors will<br />

be demonstrated by world-renowned<br />

graphics installer, Justin Pate, at the<br />

Avery Dennison booth #12637 at the<br />

SEMA <strong>Show</strong>.<br />

For more information on Avery<br />

Dennison wrap products, visit<br />

www.averygraphics.com to locate a distributor<br />

or call 800-282-8379.<br />

Permatex, design, the Right Stuff, and ‘Always right on the job’ are trademarks of Illinois Tool Works Inc.<br />

©2012 Permatex, an Illinois Tool Works company. All rights reserved.


Making your future bright<br />

with LED innovations<br />

Philips delivers lighting innovations that<br />

drive sales.<br />

Our line of advanced, professional quality<br />

LED worklamps deliver an intense white<br />

light to make shop work easier and safer,<br />

while their rugged design allows them to<br />

stand up to the most demanding use.<br />

Our LED DayLight Daytime Running Lights<br />

feature our advanced Philips LUXEON ®<br />

LED technology and provide the latest in<br />

high performance and style, along with the<br />

fastest, easiest installation ever.<br />

Our new X-tremeVision LED interior<br />

lighting illuminates car interiors with 5 times<br />

more light than standard incandescent<br />

bulbs while using 13 times less energy and<br />

is available in 4,000K and 6,000K color<br />

temperatures.<br />

See what Philips has for your customers<br />

and your bottom line.<br />

See us at AAPEX booth # 4816<br />

and SEMA booth #12775.<br />

www.philips.com/automotive<br />

800-257-6054<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 91


Headlight Renew<br />

Doctor Restoration Kit<br />

Developed by a bodywork<br />

professional with<br />

more than 30 years of<br />

experience, Headlight<br />

Renew Doctor is an<br />

easy, fast, long-lasting<br />

and profitable headlight<br />

restoration system. It’s<br />

so easy to use that a<br />

fifth-grader can do it.<br />

Headlight Renew Doctor<br />

has restored more<br />

than 5,000 sets of headlights<br />

to date. In the<br />

more than three years of Headlight<br />

Renew Doctor’s existence, Headlight<br />

Renew Doctor has not yet had to honor<br />

its 100% satisfaction guarantee!<br />

Headlights deteriorate for a combination<br />

of reasons. Chief among those<br />

reasons is UV ray deterioration. UV ray<br />

deterioration can leave headlight lenses<br />

with either a milky-white “scratched”<br />

appearance or a yellow “film” layer.<br />

Both forms of deterioration can<br />

reduce the light output of a headlight<br />

by more than 75%, which effects<br />

92 SEMA <strong>Show</strong> <strong>Daily</strong><br />

safety, visibility and appearance and<br />

resale value.<br />

Headlight Renew Doctor is a threestep,<br />

15-minute headlight restoration<br />

kit, with a proprietary, patent-pending<br />

formula that includes both anti-UV<br />

ray and anti-yellowing agents as well as<br />

special sealing components designed to<br />

deliver the ultimate in protection for<br />

headlight lenses. Patent pending.<br />

For further information, visit<br />

www.headlightrenewdoctor.com or<br />

visit SEMA booth #10681.<br />

Camowraps Offers Affordable<br />

Vehicle Customzing With a<br />

Resilient Finish<br />

Camowraps offers a<br />

unique and affordable<br />

way for both on- and<br />

off-road enthusiasts, to<br />

personalize their vehicles<br />

and dramatically display<br />

their passion for the outdoors.<br />

Available in a variety<br />

of popular patterns,<br />

Camowraps truck, Jeep and SUV kits are manufactured from high-quality<br />

vinyl with high tensile strength, dimensional stability and a resistance to<br />

impacts and fading. “Camouflage vehicle wraps are one of the fastest-growing<br />

truck restyling modifications,” says Rip Stoltz, president of Camowraps.<br />

“They’re not just limited to states with a high population of hunters and fishermen<br />

anymore. Off-road enthusiasts are finding that wrapping their vehicles is<br />

easy, and unlike custom paint jobs, a wrap is more resilient and does not need<br />

constant maintenance.” Camowraps manufactures a line of complete vehicle<br />

wraps, flame kits, rocker panel accent kits, window film and accessory sheets<br />

to wrap anything from truck push-bars, grille surrounds, emblems and more.<br />

Camowraps is also an authorized RealTree partner and offers top camouflage<br />

patterns from licensed partners. For more information, contact Camowraps,<br />

429 South St., Slidell, Louisiana, 74060; 866-CAMMO-MAN. Visit them<br />

online at www.camowraps.com or visit SEMA booth #36189.<br />

Don’t Miss the All-New<br />

Vehicle Technology Center<br />

LEARN FROM AND NETWORK WITH RACING LEGENDS, INDUSTRY CELEBRITIES AND LEADERS<br />

DRIVING<br />

INNOVATION<br />

VISIT US IN THE<br />

GRAND LOBBY<br />

The Vehicle Technology Center (VTC) represents SEMA’s investment in the industry’s future.<br />

Visit the VTC theatre for innovation-driven seminars from racing legends, industry celebrities and<br />

leaders. After the seminars, meet the speakers, visit with SEMA VTC partners and experience<br />

hands-on interactive exhibits, demonstrations and simulations.


The Shine Award<br />

Honoring Excellence in Vehicle Design<br />

at the 2012 SEMA <strong>Show</strong>.<br />

Mothers ® Polish is proud to announce the return of the prestigious 12th<br />

annual Shine Award to the 2012 Specialty Equipment Market Association<br />

<strong>Show</strong>. Hand-forged by renowned automotive artist Steve Posson, the<br />

Shine Award honors uncompromising excellence in motor vehicle design.<br />

Hosting the ceremony this year will be aftermarket industry veterans,<br />

Joe Sebergandio and Will Handzel.<br />

Thousands of vehicles will compete for the Shine Award,<br />

but only one will take home the coveted prize.<br />

Find Out Who Wins:<br />

4:00 p.m., Wednesday, October 31st<br />

Las Vegas Convention Center<br />

Racing & Performance Hall<br />

Mothers ® Booth #22557<br />

ShineAward.com<br />

SEMA <strong>Show</strong> <strong>Daily</strong> Vehicle Wipe-Down Sponsor<br />

info@mothers.com<br />

��������������������������<br />

mothersfacebook.com<br />

SEMA Booth #22557<br />

#SEMA<strong>Show</strong> | SEMA <strong>Show</strong> <strong>Daily</strong> 93


Add Retro Style to the New<br />

Fiat 500 With Whitewall Tires<br />

Coker Tire Offers a New 185/55R15 Whitewall Tire<br />

Suited for Compact Cars<br />

Throughout automotive history, the<br />

whitewall tire has been one of the most<br />

popular choices on everything from<br />

luxurious sedans to musclecars. These<br />

days, whitewalls are still available for<br />

classic cars, but adding this vintage<br />

style to a new car leaves enthusiasts<br />

with very few options. Coker Tire Co.,<br />

a supplier of collector car tires and<br />

wheels, decided to fill this void by producing<br />

a modern radial tire with a wide<br />

whitewall, designed to fit the new Fiat<br />

500 and other compact cars.<br />

The new American Classic tires are<br />

steel belted radials, with the same performance<br />

capabilities of the original<br />

tires on a modern car, such as the<br />

Fiat 500. And with the 185/55R15<br />

sizing, it is designed to be a direct<br />

replacement for the OEM tires. The<br />

new American Classic radials feature a<br />

1⅞-in. whitewall, which adds a great<br />

deal of vintage flavor to this mod-<br />

94 SEMA <strong>Show</strong> <strong>Daily</strong><br />

ern rendition of Fiat’s popular 500<br />

series. The tires are H-rated (130 mph)<br />

and feature an asymmetrical tread<br />

pattern, which works well in wet or<br />

dry conditions. Thoroughly developed<br />

and manufactured in the U.S.A.,<br />

these tires are in stock and ready<br />

to ship!<br />

If you’d like more information on<br />

this line of American Classic tires,<br />

feel free to drop by SEMA <strong>Show</strong><br />

booth #22775, or visit the website at<br />

www.cokertire.com to place an order,<br />

request a catalog or simply browse<br />

around to see all the products in Coker<br />

Tire’s lineup.<br />

Nine Cars From Nine<br />

Countries Exhibited<br />

by Meguiar’s,<br />

continued from page 89<br />

providing insight into the car hobby in<br />

their respective countries.<br />

The cars featured and on display<br />

include:<br />

� ’56 Chevrolet 3100 pickup<br />

(Canada)<br />

� ’12 Changhe Suzuki Landy<br />

(China)<br />

� ’65 Chevrolet Corvette<br />

(Colombia)<br />

� ’63 Citroën 2CV (France)<br />

� ’08 Opel Corsa D OPC 1.6<br />

Turbo (Germany)<br />

� ’00 Lexus LS 430 (Korea)<br />

� ’64 Ford Coupe Club (Mexico)<br />

� ’55 Chevrolet Bel Air Coupe<br />

(Sweden)<br />

� ’08 Range Rover Sport HSE<br />

(Trinidad and Tobago)<br />

The Car Crazy International <strong>Show</strong>case<br />

helps build bridges between car enthusiasts<br />

from vastly different places and cultures.<br />

“We are so thankful to SEMA for<br />

providing this platform that allows everyone<br />

at SEMA to have direct contact with<br />

passionate car guys and extraordinary cars<br />

from around the world,” said Meguiar’s<br />

President Barry Meguiar.


RESTYLYING & CAR CARE ACCESSORIES<br />

Continued from page 89<br />

Current as of October 15, 2012<br />

Foshan Sunway Auto Electrical Co. Ltd. ........31226<br />

Fun Lines...............................12884<br />

Glass Technology Inc. .....................12656<br />

Gliptone Manufacturing ....................13233<br />

Global Window Films ......................12540<br />

GlossPro Car Care Products.................30259<br />

GM Dealer Goods.........................32280<br />

GoBadges ..............................12577<br />

Golden Knight Co. Ltd. .....................12877<br />

Graphics Express.........................12210<br />

Grillie..................................34268<br />

Grit Guard Inc. ...........................13044<br />

GRtech Co. Ltd. ..........................13251<br />

Guangzhou Anqi Automobile Accessories Co. Ltd. 12429<br />

Guangzhou Benbawang Automotive<br />

Technology Co. Ltd. .....................12927<br />

Guangzhou Forda Signal Co. Ltd. .............13106<br />

Guangzhou Houde Lighting Co. Ltd. ...........12880<br />

Guangzhou Jianguang Lighting Co. Ltd.. .......12778<br />

Guangzhou Juntu Auto Accessories Co. Ltd.. ....13006<br />

Guangzhou North & South Lighting<br />

Technology Co. Ltd. .....................35280<br />

Guangzhou P&D Auto Lighting Manufactory. ....35237<br />

Guangzhou Shizun Auto Parts Co. Ltd. .........31260<br />

Gumarny Zubri a.s. .......................36226<br />

GUU YIH Plastics Co. Ltd. ...................12625<br />

Hatchie Bottom/Hatchie Performance .........12171<br />

HongLiDa (Quanzhou) Rubber<br />

& Plastic Products Co. Ltd. ................34286<br />

Hornblasters Inc. .........................12177<br />

Hot Shoppe Designs Inc. ...................12785<br />

Illusions Custom Auto Graphics ..............12855<br />

Inpelle USA .............................36244<br />

International Window Film Association. ........31264<br />

InventHelp-Intromark......................12544<br />

iPerfume Network ........................38219<br />

Itek Products ............................12781<br />

Jiangsu Gaobiao Technology Development Co. Ltd. . .33273<br />

Jiangxi Kewei Advanced Film Co. Ltd. . ........13031<br />

Jiffy Steamer............................13245<br />

Jingdezhen Luo Bang Automotive Industry Co. Ltd. . . 31270<br />

Jinzheng Safety Equipment Co. Ltd............31266<br />

Johnson Window Films Inc. .................12137<br />

Katzkin Leather ..........................12261<br />

KBD Urethane ...........................12465<br />

KHL Trading Inc...........................12716<br />

KK Label Co. Ltd..........................13015<br />

Laid-Back by High Range Designs............13065<br />

Lamo Sheepskin Inc. ......................12847<br />

Leather Therapy .........................13047<br />

Lethal Threat Designs .....................12724<br />

Lion Enterprises Corp. .....................12172<br />

Louver Art ..............................33258<br />

Lux Motion .............................34274<br />

Luxo Window Films . ......................12867<br />

Mach-Speed Inc. .........................12518<br />

Madico Window Films . ....................12525<br />

Marko Tack (Singapore) Pte. Ltd. .............12761<br />

Master Formula ..........................33270<br />

Matec HID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12879<br />

Maxplus International Co. Ltd. . ..............13153<br />

Metro Air Force . .........................13036<br />

Microbe Free Solutions . ...................37227<br />

Mila Displays Inc.. ........................12922<br />

Mimaki USA. ............................12741<br />

Mostly Signs . ...........................12710<br />

Motor Trend .............................31219<br />

Muc-Off. ...............................12925<br />

Mutoh America Inc. . ......................13129<br />

MyRide by Calderon Textiles ................13218<br />

Nanofilm . ..............................12821<br />

NANOSKIN Car Care Products . ..............12579<br />

NDFOS Window Film . .....................12771<br />

Neonetics Inc. . ..........................13211<br />

NEXFIL USA Inc.. .........................12271<br />

Nexon Motors ...........................12976<br />

NFS Sport International . ...................12909<br />

Ningbo Jiangbei Racing Import & Export Co. Ltd. 12548<br />

Ningbo Jincheng Shock Absorber Co. Ltd. . .....38209<br />

Ningbo So-Fine Paper Products Co. Ltd.. .......32256<br />

Ningbo Yuejin Automobile Front Axle Co. Ltd. ....38207<br />

Norma Americas .........................37209<br />

Optik Researching Machinery Tooling Co. Ltd. . . .13239<br />

Optimum Car Care. .......................13050<br />

OZON Systems ..........................36223<br />

Pacific Restyling Products . .................12461<br />

Pacific Rim & Trim International. .............12629<br />

Pan Taiwan Enterprise Co. Ltd.. ..............12611<br />

Parts Greatness International Inc. ............13052<br />

Pecca Leather Inc.. .......................12861<br />

PHILIPS Automotive Lighting North America. ....12775<br />

Pinnacle Waxes & Polishes .................13037<br />

Polyway Industry Co. Ltd.. ..................12931<br />

Power Pic Pro . ..........................12585<br />

PowerSheen Tire Brite .....................12851<br />

Poya-Tech Co. Ltd.. .......................12956<br />

PremiumShield ..........................13025<br />

Procter & Gamble Professional ..............12765<br />

Professional Trim Stainless Products . .........12720<br />

Protex By Bardahl . .......................34255<br />

Putco Inc. ..............................12237<br />

P.U. Tech Spoiler LP .......................12522<br />

Qingdao Ever Better Corp. . .................12681<br />

Qualitex Seating & Manufacturing LP. .........12610<br />

Quality Aerosols. .........................12686<br />

Quik Shade . ............................12184<br />

Racing Products Warehouse ................12685<br />

RAGGTOPP. .............................13040<br />

RejeX/CorrosionX/ASL CamGuard. ............13009<br />

Relief Pod International . ...................13055<br />

Restyling Ideas ....................12936, 12937<br />

Rimblades Ltd.. ..........................12575<br />

Ritrama Inc.. ............................13248<br />

RK Sport Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .12180<br />

RMI-25 ................................12178<br />

ROADWIRE. .............................12537<br />

Ruff Tuff Products ........................12560<br />

Sanmak Lighting Co. Ltd.. ..................12170<br />

Sanmen Lito Auto Accessories Co. Ltd. ........36236<br />

Sanmen Xiangshun Auto Accessories Co. Ltd. . . .13223<br />

Scorpion Window Film .....................13255<br />

Seat Comfort Systems .....................12914<br />

Seikosangyo Co. Ltd. ......................31222<br />

SFORAUTO. .............................38206<br />

Shanghai CATA Signal Co. Ltd.. ..............12676<br />

Shanghai Delang Auto Parts Manufacturing Co. Ltd.. .34266<br />

Shanghai Essenway Technology<br />

Development Co. Ltd. ....................31272<br />

Shanghai Focar Import & Export Co. Ltd. . ......30271<br />

Shanghai Jinwu Neomaterial Technologies Inc. . .13149<br />

Sharpline Converting Inc.. ..................12829<br />

Shenzhen Oya Ri Carbon Co. Ltd.. ............32284<br />

Shenzhen TopBand Auto Co. Ltd. . ............13146<br />

Shenzhen Vinstar Photoelectricity Co. Ltd. ......12584<br />

Sherwood Innovations Inc.. .................12520<br />

Shiniest Industries Inc.. ....................12447<br />

Sican Co. Ltd. ...........................12920<br />

Signature Products Group . .................12725<br />

Silverwax. ..............................13119<br />

Simoniz USA Inc. .........................12965<br />

Sino Vehicle Parts Co. Ltd. ..................32244<br />

Siskiyou Gifts. ...........................12924<br />

S.M. Arnold Inc. ..........................12174<br />

Smartwax/Chemical Guys . .................12515<br />

Smooth-On . ............................31267<br />

Solaire/SKC . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33233<br />

SolarFree Window Film ....................12921<br />

Solarmate Co. Ltd.. .......................13247<br />

Solutia Performance Films . ................12117<br />

Solution Finish Trim Restorer ................13043<br />

SONAX Car Care .........................12129<br />

Sprayway Inc. . ..........................31281<br />

Sputter Technologies ......................12843<br />

Stainless <strong>Show</strong>works Inc. . .................13104<br />

Sterile Auto & Sterile Doctor ................34269<br />

Stevens Urethane ........................13217<br />

Stinger Chemical .........................31269<br />

Street Scene Equipment ...................12817<br />

Sunbelt Marketing Group Inc.. ...............13030<br />

SunControl and Armolan Window Films . .......12667<br />

SunTek Window Films . ....................12649<br />

SuperSpare Tire Repair . ...................12849<br />

Syuanen Enterprise Co. Ltd.. ................13022<br />

Tagayama Industrial Co. Ltd. . ...............12549<br />

Tailwind Auto Inc.. ........................32228<br />

Taizhou Huangyan Maorong Plastic Mould Co. Ltd. . . 12553<br />

Taizhou Three-way Vehicle Catalytic Converter Co. Ltd. . .32261<br />

Taizhou Yongyu Industrial Co. Ltd. ............34258<br />

Tape Technologies Inc......................12715<br />

TB-Carbon..............................13005<br />

ThermalBlade ...........................12486<br />

3dCarbon-Air Design ......................12957<br />

3D-HD High Definition Car Care..............12873<br />

3M....................................12227<br />

Tianjin Songda International Trade Co. Ltd. .....38205<br />

Tiarra Luxury Grilles.......................12550<br />

Tornador Tools ...........................13019<br />

Totron Company Ltd. ......................12286<br />

Tower Popular Industrial Co. Ltd. . . . . . . . . . . . . .13014<br />

Trik Topz LLC ............................35272<br />

Trim-Gard Co. Ltd. ........................12514<br />

Tropical USA Corp.........................31227<br />

TWN Industries Inc.-<br />

Water Transfer Printing...................13054<br />

U.A.A. Inc. ..............................32236<br />

UASG..................................12571<br />

Unipower International Group Ltd. ............32265<br />

United Covers Inc. ........................12536<br />

Universal Products Inc. ....................12554<br />

Velvet Cars ...........................35222<br />

The Vintage Sign Co. ......................13123<br />

Vinter Quality Parts .......................34250<br />

V-tech LG Hausys ........................36220<br />

WD-40 Co...............................12217<br />

Webasto Product North America Inc. ..........12161<br />

Wenzhoushi Libao Automobile Fittings Co. Ltd. . .12845<br />

Wiffix Car Air Fresheners ...................30255<br />

Willpak Industries Inc. .....................12437<br />

Winda Products ..........................12711<br />

Window Film Magazine ....................12623<br />

Winner International (The CLUB) .............13137<br />

Wintech Window Films.....................12151<br />

Wolfgang Concours Series Car Care ..........13037<br />

WonderGel..............................35268<br />

Xanatos Automotive/Mobile Marketing.........12283<br />

Xiamen Huayu Hardware Co. Ltd..............31242<br />

Xingtai Haosen Refrigeration<br />

Equipment Manufacturing Co. Ltd. ..........38211<br />

X-Kote Paint Renewal Systems Inc. ...........12545<br />

XPEL ..................................12145<br />

XSUN Window Films ......................12455<br />

Young Sung USA .........................12837<br />

Yuan Rong Auto Parts Co. Ltd. ...............12570<br />

Yuhuan Aoheng Machinery Co. Ltd. ...........30229<br />

Yuyao City Yurui Electrical Appliance Co. Ltd.....31263<br />

Yuyao Hantai Auto Parts Co. Ltd. .............12586<br />

Zhejiang Benke Auto Parts Co. Ltd. ...........13004<br />

Zhejiang Complete Equipment<br />

Import & Export Co. Ltd. ..................12878<br />

Zhejiang Jiejia Automobile Parts Co. Ltd. .......13109<br />

Zhejiang Keyu Brake Co. Ltd.................32260<br />

Zhejiang Tianhong Auto Accessories Co. Ltd. ....32255<br />

Zhejiang Tiansheng Car Accessories Co. Ltd. ....32258<br />

Zhejiang Zhengde Brake Co. Ltd..............31265<br />

“THIS TRULY IS A BLACK BOX FULL OF DIGITAL MAGIC...<br />

...NOTHING SHORT OF JAW DROPPING”<br />

GARRY SPRINGGAY, TECHNICAL EDITOR<br />

PERFORMANCE AUTO & SOUND MAGAZINE<br />

PS8 PROCESSOR<br />

THE WORLDS MOST ADVANCED MOBILE<br />

AUDIO SOUND PROCESSOR<br />

COME SEE OUR SEMA SHOW BOOTH #11617<br />

W W W . A R C A U D I O . C O M<br />

4719 GREEN LEAF CIRCLE #4, MODESTO, CA 95356, TEL: 209.543.8706, FAX: 209.543.9269<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 95


96 SEMA <strong>Show</strong> <strong>Daily</strong>


Laser Metrology: The New Wave<br />

By Mike Imlay<br />

Hexagon Metrology Regional Sales Manager Robb Rudluff recently demonstrated the portability<br />

and effectiveness of a six-axis Romer arm during a SEMA measuring session at the<br />

association’s headquarters.<br />

As the old fabrication adage goes,<br />

“measure twice, cut once.” In other<br />

words, exacting measurements are<br />

central to manufacturing and other<br />

shop operations.<br />

Coordinate measurement machine<br />

(CMM) lasers have revolutionized<br />

manufacturing, offering fast and highly<br />

precise laser scanning for purposes of<br />

reverse engineering, product development<br />

and quality control. The technology<br />

is simple: Using a CMM laser, a<br />

manufacturer can rapidly scan a part<br />

or model three-dimensionally, making<br />

hundreds or thousands of data-point<br />

measurements per second, and create a<br />

highly accurate computer-aided design<br />

(CAD) file from the scans. That CAD<br />

file can then be used to engineer new<br />

parts or serve as a comparison file for<br />

quality control.<br />

SEMA <strong>Show</strong> exhibitor Hexagon<br />

Metrology offers a suite of Romer<br />

portable CMM laser measuring arms<br />

and scanners that it believes have<br />

“fundamentally changed coordinate<br />

metrology by going where traditional<br />

measuring machines can’t.”<br />

In fact, Hexagon Metrology Regional<br />

Sales Manager Robb Rudluff recently<br />

demonstrated the portability and effectiveness<br />

of a six-axis Romer arm during<br />

a SEMA Measuring Session at the association’s<br />

headquarters in Diamond Bar,<br />

California. Rudluff operated the arm on<br />

behalf of SEMA-member manufacturer<br />

Airaid to engineer a performance intake<br />

product for the Scion FR-S. He pointed<br />

out that the six-axis, point-to-point<br />

CMM probe is among the most popular<br />

models for automotive aftermarket<br />

use, at a starting price of $39,000. It<br />

can scan 200 points per second with its<br />

standard probe attachment.<br />

Hexagon Metrology, exhibiting in<br />

booth #10402, is the world’s largest<br />

manufacturer of precision dimensional<br />

measurement equipment and software.<br />

Hexagon manufactures CMMs, articulated<br />

arms, laser trackers, height gages,<br />

vision inspection systems, theodolites,<br />

and hand tools under well-known brand<br />

names, including Brown & Sharpe,<br />

CogniTens, M&H Probes, Leica Geosystems,<br />

Leitz, DEA, ROMER, Sheffield,<br />

TESA and PC-DMIS.<br />

Thanks to their portability, Hexagon’s<br />

Romer arms and laser trackers<br />

boast a variety of manufacturing applications.<br />

They can be used in a factory<br />

for large-part and assembly inspection,<br />

including inspection of first-off-the-line<br />

parts to ensure conformity to CAD<br />

designs or other specs. The Romers<br />

can also help with incoming quality<br />

control, inspecting arriving parts right<br />

on the dock. The arms allow for precise<br />

3-D positioning of parts for assembly as<br />

well as setting up tooling and fixturing.<br />

Coverking (booth #20513), Vice President<br />

for Product Development Steve<br />

Gupta is also a big believer in the ability<br />

of CMM laser cloud scanning to<br />

revolutionize a business.<br />

To that end, Coverking recently<br />

made a sizable capital investment in a<br />

laser-based scanner for the creation of<br />

one-off custom car covers. The technology<br />

allows Coverking to scan any<br />

vehicle and render a precise 3-D CAD<br />

file of its exterior surface. That CAD<br />

file can then be converted to a 2-D pattern<br />

file for a precision-fit cover.<br />

“It’s enabled us to reach an accuracy<br />

and detail in pattern making that was<br />

just not possible before,” said Gupta.<br />

“As we’ve moved into a market of<br />

more and more specialty, this has really<br />

allowed us to almost create a new<br />

market just because some of the patterns<br />

that we’re making now were not<br />

available before. There’s a new level<br />

of customer who’s just amazed by the<br />

kind of fit that’s now possible.”<br />

Even more amazing is the technology’s<br />

portability and speed. Coverking<br />

can bring the scanner equipment to<br />

car shows and events—or even a customer’s<br />

garage. From scan to finished<br />

product, a cover can be completed<br />

inside a week to exactly fit any street<br />

rod, chopped body or collector vehicle.<br />

Moreover, the extra expense to the<br />

consumer is minimal: Gupta said that<br />

this level of customization adds a mere<br />

$100–$150 to the cost of a regular<br />

custom cover that, depending upon<br />

materials, can run from $75–$500.<br />

“You know SEMA’s all about specialty<br />

and customizing,” Gupta said.<br />

“Consider that in this small product<br />

segment of car covers, there was once<br />

a period where you had to buy kind of<br />

an ‘almost-fit’ small, medium or large<br />

cover. Then we introduced custom<br />

covers and, yeah, they were custom, but<br />

now we’ve gone to a level of such detail<br />

that you might call it ‘super custom.’<br />

It’s gotten to the point where we’re able<br />

to make a cover to fit street rods, chop<br />

tops and all the different vehicles that<br />

the SEMA community creates—and<br />

it’s a perfect fit, not a compromised fit.”<br />

Over at SEMA-member company Continued on page 98<br />

#SEMA<strong>Show</strong> |<br />

TOOLS & EQUIPMENT<br />

AirHoseRepairKit.com .................10572<br />

AirVANTAGE Tools ....................10266<br />

Almco Inc. ..........................10232<br />

American Crane Inc. ..................10238<br />

Armaxa ............................10140<br />

Ascent Systems Inc. ..................10202<br />

Assenmacher Specialty Tools............10276<br />

Atlantic Safety Products................10501<br />

Atlas Copco Compressors LLC ...........10309<br />

Autoliftsafety.com ....................10575<br />

Autoshop Solutions ...................10243<br />

Auto Step...........................10484<br />

AutoTwirler .........................10414<br />

Bad Dog Tools .................10361, 10600<br />

BelAire Compressors ..................10109<br />

Big Ass Fans ........................10160<br />

Black Rhino .........................10143<br />

Borroughs Corp.......................10125<br />

Campbell Hausfeld....................10218<br />

Cecil Muggy.........................10281<br />

Challenger Lifts ......................10209<br />

Champion Pneumatic..................10333<br />

Channellock Inc. .....................10379<br />

Chassis Lincer .......................10339<br />

Chicago Pneumatic Tool Co..............10100<br />

Clamptite Tools ......................10585<br />

Controller Technologies Corp.............36232<br />

Cool-A-Zone ........................10460<br />

CPS Products Inc. ....................10376<br />

CTEK Power Inc. .....................10419<br />

Cuda Aqueous Parts Washers ...........10425<br />

Cycle Time Solutions LLC...............10300<br />

Daisy Tool Corporation .................10668<br />

Dale Adams Enterprises Inc. ............10324<br />

Dan-Am Air .........................10612<br />

Delcam ............................10154<br />

Deltran Corp. ........................10101<br />

Demandforce........................10113<br />

Denison Industries....................10413<br />

Diamond Saw Works . . . . . . . . . . . . . . . . . . 10377<br />

Direct Lift ..........................10339<br />

Dorcy International Inc. ................10467<br />

DSi ...............................10584<br />

DV Systems .........................33276<br />

Dynabrade Inc. ......................10229<br />

Edwards Manufacturing Company ........10133<br />

EFC International .....................10348<br />

Elantec Industrial Manufacturing Co. Ltd.. . . 10165<br />

Elektron Inc. ........................10339<br />

ENCO..............................10519<br />

Enter Corp. .........................10565<br />

Envirolution/EST Products ..............10630<br />

Epilog Laser.........................10271<br />

Equalizer Industries Inc.................10576<br />

Eurovac Inc..........................10650<br />

FARO Technologies ...................10371<br />

Fenghua Bida Machinery Manufacturing Co. Ltd. 10374<br />

Flo-Dynamics .......................10555<br />

Fluid D-Terminator....................37201<br />

Forward Lift.........................10339<br />

Fountain Industries ...................10350<br />

GearWrench...................10508, 10509<br />

Genius Tools ........................10228<br />

Glass Bot Current as of October 15, 2012<br />

Automated Auto<br />

Glass Removal System ...............10274<br />

Grain Point Enterprise Limited . . . . . . . . . . . 10184<br />

Great Stuff Inc. ......................10686<br />

Grey Pneumatic Corp. .................10473<br />

Grip-Tite ...........................10203<br />

Hammer Works Manufacturing ..........11379<br />

Hannibal Industries ...................10185<br />

HE&M Saw/FEMI .....................10208<br />

Hexagon Metrology Inc. ................10402<br />

Hoist Hanger ........................32251<br />

Homak.............................10122<br />

IKOTEC USA.........................10325<br />

Ingersoll Rand . . . . . . . . . . . . . . . . . . . . . . . 10149<br />

InstantAutoSite.com...................10152<br />

IRONWEAR..........................35226<br />

Jache SDN BHD......................10680<br />

Continued on page 99<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 97


New Product Preview<br />

Tools and Equipment Products at the 2012 SEMA <strong>Show</strong><br />

Chicago Pneumatic Professional<br />

Tools, Booth #10100<br />

Chicago Pneumatic Tool Co. offers a wide variety of<br />

professional power tools that are built for performance,<br />

durability and ergonomics. Pictured is the CP7749SKP<br />

with three-piece wheel protector’s socket set and stainless<br />

steel knife, PN 8945677491. Information: www.cp.com<br />

or 803-370-8810.<br />

Controlled, Air Actuated System for Paintless Dent Removal & Autobody Restoration. Air Tools & Drill Attachments for efficiently Hemming Replacement Door Skins.<br />

98 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Cycle Time Solutions, Booth #10300<br />

THE PAN is an organizational tool that makes the<br />

Blue Printing and re-assembly of a vehicle under repair<br />

a breeze. As a repair is disassembled, fasteners and components<br />

are placed in THE PAN in a specific order and<br />

labeled. When it comes time to reassemble the repair<br />

anyone in the organization can do with ease and confidence.<br />

Information: www.CycleTimeSolutions.net or<br />

928-710-5305.<br />

QUIET POWER POWER HEMMING<br />

REAL SOLUTIONS FOR TODAYS<br />

AUTOBODY & RESTORATION PROFESSIONAL<br />

Visit www.malcoautotools.com to experience<br />

our Arsenal of Automotive Tools & Videos!<br />

Malco Products, Inc. | Annandale, Minnesota, U.S.A. | www.malcoautotools.com | ©2012<br />

Laser Metrology: The<br />

New Wave, continued from page 97<br />

SEMA-member company Coverking<br />

employs coordinate measurement machine<br />

(CMM) laser cloud scanning to help revolutionize<br />

its custom covers.<br />

However, Gupta conceded that<br />

creating a perfect fit for customers<br />

currently has a hefty price tag for<br />

Coverking. The machinery cost about<br />

$120,000 plus $20,000 for software.<br />

Then, there was the cost of a dedicated<br />

employee to operate the equipment.<br />

“It’s an expensive proposition relatively<br />

speaking, but the way we look at<br />

it, we’re really pioneering a new product<br />

and market,” Gupta concluded.<br />

“Everyone who’s seen one of these<br />

covers—there’s no question they want<br />

one. The product is creating a demand<br />

just because it was not available before.”<br />

Visit us at Booth #10586


TOOLS & EQUIPMENT<br />

Continued from page 97<br />

Current as of October 15, 2012<br />

Jackco Transnational Inc.. . . . . . . . . . . . . . . 10474<br />

JIG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10477<br />

JOOLTOOL . . . . . . . . . . . . . . . . . . . . . . . . . . 10270<br />

Jon Tai Industrial Co. Ltd.. . . . . . . . . . . . . . . 10279<br />

Just Clips . . . . . . . . . . . . . . . . . . . . . . . . . . 10573<br />

Kao Chiang Chemical Co. Ltd. . . . . . . . . . . . 10249<br />

Karcher North America, Home and Garden. . 10319<br />

Keteca USA Inc.. . . . . . . . . . . . . . . . . . . . . . 10255<br />

King Tony America . . . . . . . . . . . . . . . . . . . . 10315<br />

LaPlante Compressor. . . . . . . . . . . . . . . . . . 10566<br />

Las Vegas Tool LLC . . . . . . . . . . . . . . . . . . . 10372<br />

Launch Tech USA. . . . . . . . . . . . . . . . . . . . . 10178<br />

LiteBrake Tech. . . . . . . . . . . . . . . . . . . . . . . 10210<br />

Little Giant Ladders . . . . . . . . . . . . . . . . . . . 10301<br />

Luxor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10608<br />

Majestic Glove . . . . . . . . . . . . . . . . . . . . . . . 10580<br />

Malco Products Inc.. . . . . . . . . . . . . . . . . . . 10586<br />

Master Appliance® Heat Tools. . . . . . . . . . . 10569<br />

Mastercam/CNC Software Inc.. . . . . . . . . . . 10360<br />

Master Lock and Waterloo . . . . . . . . . . . . . . 10551<br />

Mazak Machine Tools . . . . . . . . . . . . . . . . . 10429<br />

MCR USA. . . . . . . . . . . . . . . . . . . . . . . . . . . 10485<br />

Mitutoyo America Corp. . . . . . . . . . . . . . . . . 10578<br />

Moduline Cabinets. . . . . . . . . . . . . . . . . . . . 10547<br />

Monument Tools Inc. . . . . . . . . . . . . . . . . . . 10148<br />

MultiCam Inc. . . . . . . . . . . . . . . . . . . . . . . . 10265<br />

Ningbo Carstel Manufacturing Co. Ltd.. . . . . 32264<br />

Ningbo Chima Winch Co. Ltd.. . . . . . . . . . . . 37213<br />

Ningbo Lis Industrial Co. Ltd.. . . . . . . . . . . . 10275<br />

Ningbo Povalo Import & Export Co. Ltd. . . . . 36224<br />

Ningbo Xinxing Pneumatic Goods Co. Ltd. . . 10278<br />

Ningbo Yinzhou Wilton Autoparts Factory . . . 10280<br />

Ningbo Yuxin Tools Manufacture Co. Ltd. . . . 36239<br />

Nomad Manufacturing & Distributing Ltd. . . 10264<br />

Norco Industries . . . . . . . . . . . . . . . . . . . . . 10555<br />

PDQ Precision Inc. . . . . . . . . . . . . . . . . . . . . 10428<br />

PipeMaster Tools . . . . . . . . . . . . . . . . . . . . . 10384<br />

Port-A-Cool LLC. . . . . . . . . . . . . . . . . . . . . . 10525<br />

Posi Lock Puller Inc. . . . . . . . . . . . . . . . . . . 10676<br />

PowerMax Converters . . . . . . . . . . . . . . . . . 10272<br />

Power Probe Inc. . . . . . . . . . . . . . . . . . . . . . 10531<br />

Powerrex Global. . . . . . . . . . . . . . . . . . . . . . 10470<br />

PowerStation LLC . . . . . . . . . . . . . . . . . . . . 10251<br />

Prevost Corp.. . . . . . . . . . . . . . . . . . . . . . . . 10225<br />

Pro-Cut International . . . . . . . . . . . . . . . . . . 10539<br />

Pro Tool Warehouse . . . . . . . . . . . . . . . . . . . 10579<br />

Puma Industries. . . . . . . . . . . . . . . . . . . . . . 10179<br />

Ratchet Tech Wrenches . . . . . . . . . . . . . . . . 10177<br />

Redback Boots USA. . . . . . . . . . . . . . . . . . . 33291<br />

Red Kap. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10455<br />

Rescue Tape/Harbor Products Inc. . . . . . . . . 10363<br />

Revolution Lift . . . . . . . . . . . . . . . . . . . . . . . 10339<br />

Rodman & Co. Inc.. . . . . . . . . . . . . . . . . . . . 10400<br />

Roser’s Auto Solutions-The Tab Retractor . . 38218<br />

Rotary Lift . . . . . . . . . . . . . . . . . . . . . . . . . . 10339<br />

Rousseau Metal Inc. . . . . . . . . . . . . . . . . . . 10342<br />

R.O. Writer Shop Management Software . . . 10112<br />

RSC Chemical Solutions. . . . . . . . . . . . . . . . 10115<br />

Safe T Jack . . . . . . . . . . . . . . . . . . . . . . . . . 37205<br />

Safety-Kleen Systems Inc.. . . . . . . . . . . . . . 10355<br />

SAS Safety Corp. . . . . . . . . . . . . . . . . . . . . . 10409<br />

Save A Battery/Granite Digital . . . . . . . . . . . 10370<br />

Schley Products/SP TOOLS . . . . . . . . . . . . . 10129<br />

SE Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10415<br />

Service Precision Grinding Inc.. . . . . . . . . . . 10150<br />

SFA Companies . . . . . . . . . . . . . . . . . . . . . . 10233<br />

Shanghai Sunlink. . . . . . . . . . . . . . . . . . . . . 10666<br />

Shure Manufacturing Corp. . . . . . . . . . . . . . 10212<br />

SP Air Corp. . . . . . . . . . . . . . . . . . . . . . . . . . 10173<br />

Spanesi-Americas . . . . . . . . . . . . . . . . . . . . 10166<br />

Spectro Wire & Cable Inc. . . . . . . . . . . . . . . 10239<br />

Springtools . . . . . . . . . . . . . . . . . . . . . . . . . 10500<br />

Steamericas Inc. . . . . . . . . . . . . . . . . . . . . . 10561<br />

Stertil-Koni . . . . . . . . . . . . . . . . . . . . . . . . . 10461<br />

Stone River Gear LLC. . . . . . . . . . . . . . . . . . 10268<br />

Strong Hold Products. . . . . . . . . . . . . . . . . . 10524<br />

Suhner Industrial Products Corp. . . . . . . . . . 10424<br />

Sullair Corp.. . . . . . . . . . . . . . . . . . . . . . . . . 10132<br />

Sumake Industrial Co. Ltd.. . . . . . . . . . . . . . 10119<br />

Summit Tool . . . . . . . . . . . . . . . . . . . . . . . . 10678<br />

Sunex Tools . . . . . . . . . . . . . . . . . . . . . . . . . 10161<br />

Sunstone Engineering . . . . . . . . . . . . . . . . . 10277<br />

Tebis America . . . . . . . . . . . . . . . . . . . . . . . 10328<br />

TecMate North America . . . . . . . . . . . . . . . . 10146<br />

TerraLUX . . . . . . . . . . . . . . . . . . . . . . . . . . . 10571<br />

3 Excel USA. . . . . . . . . . . . . . . . . . . . . . . . . 10247<br />

3ST Industry Co. Ltd. . . . . . . . . . . . . . . . . . . 10367<br />

Tianjin Huanhu Commerce & Trade Co. Ltd. 38227<br />

Topaz Portable Air Conditioners . . . . . . . . . . 10684<br />

TR Tools LLC . . . . . . . . . . . . . . . . . . . . . . . . 10156<br />

Tubelite Company Inc. . . . . . . . . . . . . . . . . . 35260<br />

TubeShark . . . . . . . . . . . . . . . . . . . . . . . . . . 10169<br />

Tylon Specialty Flooring. . . . . . . . . . . . . . . . 32269<br />

Uni-Dolly . . . . . . . . . . . . . . . . . . . . . . . . . . . 10581<br />

VehicleMRI-EASE Diagnostics . . . . . . . . . . . 10401<br />

Vehicle Service Group . . . . . . . . . . . . . . . . . 10339<br />

Ventamatic/Maxx Air Fans . . . . . . . . . . . . . . 10685<br />

Viper Tool Storage . . . . . . . . . . . . . . . . . . . . 34251<br />

Wera Tools. . . . . . . . . . . . . . . . . . . . . . . . . . 10214<br />

Wray Products . . . . . . . . . . . . . . . . . . . . . . . 10385<br />

Xindadi North America . . . . . . . . . . . . . . . . . 10139<br />

Xingtai Longbin Rubber<br />

& Plastic Product Co. Ltd. . . . . . . . . . . . . . . . 38213<br />

Xinlei Compressor Co. Ltd.. . . . . . . . . . . . . . 10577<br />

Yuhuan Chenxiang Machinery Co. Ltd.. . . . . 35225<br />

ZWrench . . . . . . . . . . . . . . . . . . . . . . . . . . . 10261<br />

MOBILE ELECTRONICS & TECHNOLOGY<br />

Continued from page 21<br />

Current as of October 15 , 2012<br />

Rostra Precision Controls Inc. . . . . . . . . . . . . . . .11753<br />

ScanGauge-Linear Logic . . . . . . . . . . . . . . . . . . .11557<br />

ScanTool.net LLC. . . . . . . . . . . . . . . . . . . . . . . . .11610<br />

Scosche. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11825<br />

SecureConnex . . . . . . . . . . . . . . . . . . . . . . . . . . .11327<br />

Sharpvision Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . .11654<br />

Shenzhen Auto-vox Technology Co. Ltd.. . . . . . . .11678<br />

Shenzhen DSUS Technology Co. Ltd. . . . . . . . . . .11561<br />

Shenzhen Luview Co. Ltd. . . . . . . . . . . . . . . . . . .11474<br />

Shenzhen RoadRover Technology Co. Ltd. . . . . . .11873<br />

Shenzhen Shunhe Electric Technology Co. Ltd. . .11669<br />

All new!<br />

High-quality, low-lint wiper solution<br />

for automotive paint applications!<br />

The Tork Precision Cleaning wiper delivers high-quality<br />

results every time. The Tork Top Pak dispenser offers<br />

single hand, one-at-a-time dispensing that keeps the<br />

product clean and avoids paint contamination issues.<br />

Shenzhen Soling Industrial Co. Ltd. . . . . . . . . . . .11780<br />

Shenzhen Zhuopai Electronic. . . . . . . . . . . . . . . .11680<br />

Simple Soft Technology Co. Ltd.. . . . . . . . . . . . . .11740<br />

Sino-smart Digital Technology Co. Ltd.. . . . . . . . .11979<br />

Skypine Electronics (SZ) Co. Ltd. . . . . . . . . . . . . .11581<br />

SMD LED Lighting . . . . . . . . . . . . . . . . . . . . . . . .11670<br />

Sondpex Electronics . . . . . . . . . . . . . . . . . . . . . .11629<br />

Sony Electronics . . . . . . . . . . . . . . . . . . . . . . . . .11481<br />

Spacekey Auto Electronics Co. Ltd. . . . . . . . . . . .11655<br />

StreetGlow Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .11777<br />

Text2Car . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11460<br />

TrailRidge Tech . . . . . . . . . . . . . . . . . . . . . . . . . .38239<br />

Ultronix Products Ltd.. . . . . . . . . . . . . . . . . . . . . .11539<br />

UNAVI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38225<br />

US Auto Light Inc. . . . . . . . . . . . . . . . . . . . . . . . .11652<br />

Utechzone Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . . .11768<br />

Valor Auto Companion Inc.. . . . . . . . . . . . . . . . . .11733<br />

Veise Electronics Ltd.. . . . . . . . . . . . . . . . . . . . . .11642<br />

Vision Automobile Electronic Industrial Co. Ltd. . .11742<br />

VizuaLogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11745<br />

Wenzhou Nanfang Electro-Acoustical<br />

Equipment Factory . . . . . . . . . . . . . . . . . . . . . .11468<br />

XS Power Batteries . . . . . . . . . . . . . . . . . . . . . . .11783<br />

YOD Auto Tech Inc. . . . . . . . . . . . . . . . . . . . . . . .11826<br />

Zhongshan Victor Electronics Co. Ltd. . . . . . . . . .11575<br />

Zimri Speakers . . . . . . . . . . . . . . . . . . . . . . . . . .38234<br />

Check out the Mobile Electronics<br />

& Technology section located<br />

in the North Hall.<br />

Special offer<br />

only available<br />

at the SCA booth<br />

#11029!<br />

Free Top Pak Dispenser<br />

(654028A)<br />

with the purchase of a full case of Tork Premium<br />

Precision Cleaning Top Pak Wipers<br />

#SEMA<strong>Show</strong> |<br />

A $35 value!<br />

November 1, 2012 through December 14, 2012<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 99


100 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Booming<br />

is a celebration of<br />

small business success.<br />

JOIN US AT THE<br />

®<br />

AMERICAN EXPRESS OPEN<br />

BOOTHS:<br />

���������������������������<br />

��������������������������������<br />

�����������������������������<br />

�����������������������������<br />

SM


UPS Delivers Enhanced<br />

Benefits to SEMA Members<br />

Running a business can be toughgoing<br />

these days. Your membership<br />

in SEMA is an important ally, and<br />

now, it’s an even stronger force with<br />

enhanced member benefits from UPS.<br />

SEMA members can now enjoy<br />

exclusive discounts on UPS services<br />

and solutions that can help to streamline<br />

and expand your operations while<br />

trimming time, waste and expense.<br />

Members also enjoy significant discounts<br />

on package deliveries and<br />

export rates as well as UPS Freight.<br />

UPS can also help you manage<br />

risk and cash flow with special offers<br />

from UPS Capital and the UPS Package<br />

Design and Test Lab. And with<br />

the ongoing fight to protect margins,<br />

a 10% discount on qualifying business<br />

services at participating The UPS Store<br />

locations can help keep overhead low.<br />

For those SEMA members who need<br />

assistance with business processes, such<br />

as sales, shipping, tracking and billing,<br />

members can also access several UPS<br />

Ready Program providers for turnkey<br />

software solutions.<br />

“The enhanced level of benefits UPS<br />

now offers SEMA members reflects<br />

our ongoing commitment to the automotive<br />

industry and the premier trade<br />

association for the automotive spe-<br />

Go Mobile at the <strong>Show</strong><br />

With Free SEMA App<br />

In past years, buyers and other SEMA<br />

<strong>Show</strong> attendees found their way to<br />

booths and exhibits through the <strong>Show</strong>’s<br />

printed Pocket Guide. This year there’s<br />

an innovative new way to navigate<br />

the floor using the free “SEMA <strong>Show</strong><br />

2012” mobile application for iPhones<br />

and Android smartphones. A great portable<br />

resource for locating exhibitors and<br />

education sessions, the app even allows<br />

users to search for exhibiting companies<br />

by product category and then actually<br />

communicate with them to set appointments.<br />

Because it was developed by<br />

SEMA members can now enjoy exclusive discounts on UPS services and solutions that can<br />

help to streamline and expand your operations while trimming time, waste and expense.<br />

cialty market,” said Kristin DeBates,<br />

automotive segment marketing manager<br />

at UPS. “Logistics is our passion,<br />

but our mission is to help customers<br />

build business more efficiently, and<br />

these new offers can do just that.”<br />

To access the new benefits, members<br />

can visit www.sema.org and select<br />

“Memberships” at the top of the page,<br />

and then follow the UPS link and registration<br />

instructions.<br />

“SEMA is always looking for ways<br />

to add value to our members’ benefits,<br />

CompuSystems, the <strong>Show</strong>’s registration<br />

company, the “SEMA <strong>Show</strong> 2012”<br />

app also includes a special feature that<br />

lets users access, track and print out<br />

such appointments through their CompuSystems<br />

registration dashboard. To<br />

download the app, visit your appropriate<br />

smartphone marketplace or use the<br />

QR code below.<br />

DOWNLOAD<br />

HERE<br />

and our strong partnership with UPS<br />

provided a great solution,” said Gary<br />

Vigil, SEMA Membership Director.<br />

“The discounts and benefits offered by<br />

UPS can make all the difference to a<br />

business trying to grow in these tough<br />

economic times.”<br />

For offer specifics and requirements,<br />

visit www.sema.org, or stop by<br />

the SEMA Association booth in the<br />

LVCC Grand Lobby between North<br />

and Central Halls or the UPS booth<br />

#11931 in the North Hall.<br />

#SEMA<strong>Show</strong> |<br />

BUSINESS SERVICES<br />

Current as of October 15, 2012<br />

$2.95 Guys .................................12031<br />

Accent Marketing Group .......................12069<br />

Adaptive Display Solutions-Complete Signs .........37207<br />

Advertising Edge Inc...........................12021<br />

Alliant Insurance Services Inc. ...................12043<br />

Andy’s Auto Sport TV ..........................31274<br />

Ascentium Capital LLC.........................31283<br />

Auction123.com .............................12039<br />

Auto Care Super Saver ........................38232<br />

Britten Inc...................................35274<br />

CarCareONE by GE Capital......................12140<br />

ChannelAdvisor ..............................12051<br />

China Economic News Service...................12037<br />

CounterPoint ................................38224<br />

Crazyfish Creative ............................12012<br />

Crest Financial...............................38233<br />

CustomerLink ...............................12064<br />

DB Schenker ................................12072<br />

Eagle Business Software .......................12061<br />

eBay Motors ................................11917<br />

eXperticity ..................................12079<br />

Financial Transaction Service....................33229<br />

First Data Corp. ..............................12062<br />

Flagpole Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33280<br />

FOCUS Business Solutions Inc. ..................12065<br />

427 Design .................................12084<br />

Golden State Overnight (GSO) ...................37215<br />

GS3-Global Strategic Supply Solutions.............34256<br />

The High Ground of Texas ......................12055<br />

Hot Rod Heritage .............................10702<br />

I.C.E. Signs ...........................12085, 12110<br />

Impact Canopies USA .........................30275<br />

Import Genius ...............................30257<br />

Johny Rockstar Clothing Co. ....................12148<br />

Knobbe Martens .............................12130<br />

L.A. Prep Inc.................................12146<br />

Last Rides ..................................30223<br />

Launch Marketing ............................12045<br />

Mainstreet Computers Inc.......................12142<br />

Marketing Systems Pro ........................36240<br />

MBA Insurance Agency ........................12049<br />

MyHatGuy ..................................11910<br />

My Shop Assist ..............................30261<br />

MyStar Auto.................................38220<br />

New Paradigm Promotional Marketing.............36218<br />

Northwood University..........................12076<br />

OctaneNation.com ............................31268<br />

Oilchangestickers.com.........................12128<br />

OnTrac.....................................12150<br />

Panther Expedited Services .....................33271<br />

PartnerShip .................................12041<br />

Phocas Software .............................12071<br />

Pilot Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36227<br />

Pinnacle Payroll Solutions ......................12077<br />

PODS......................................33261<br />

Prudential Overall Supply.......................32273<br />

RageTank ..................................12078<br />

Royal 4 Systems Inc. ..........................12010<br />

Samsung LED Sign ...........................12060<br />

Shandong Rubber Tire Chamber of Commerce ......38229<br />

Simon Property Group .........................37221<br />

Siriani & Associates Inc.........................12138<br />

Smart Pouch ................................11985<br />

Southwestern Ontario Marketing Alliance...........12081<br />

Speed Zone Race Gear ........................12080<br />

Strapworks LLC..............................12067<br />

Team Smart.................................12068<br />

Technical Translation Services ...................12066<br />

THETW Co. Ltd. ..............................12029<br />

Triple Crown Products .........................12136<br />

Uncommon USA Inc.-Flagpole Specialists ..........12017<br />

United States Postal Service ....................31251<br />

UPS.......................................11931<br />

uZAPPit Smart Tags by Pacific Emblem Company ....12070<br />

WyoTech ...................................12073<br />

YourWhip.com ...............................38236<br />

Hot Rod Heritage<br />

Collectible & Art Auction<br />

A popular feature that returns this<br />

year is the Hot Rod Heritage Collectible<br />

& Art Auction, which will be<br />

run by recent SEMA Hall of Fame<br />

inductee Bob Larivee. As always, the<br />

auction will feature dozens of pieces of<br />

memorabilia, art and unique apparel.<br />

In fact, some of the artists whose work<br />

will be displayed in the Hot Rod Heritage<br />

Colectible & Art Auction have<br />

donated pieces to the auction, which<br />

will benefit the SEMA Cares charity.<br />

The display will be housed just<br />

upstairs from the Grand Lobby in front<br />

of the Members Lounge outside the<br />

North Hall.<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 101


Copyright © 2012 United Parcel Service of America, Inc.<br />

102 SEMA <strong>Show</strong> <strong>Daily</strong>


SETTING THE PACE FOR<br />

HIGH PERFORMANCE<br />

Whether shipping a fl ywheel to Philly<br />

or a blower to Bakersfi eld, logistics gets<br />

your business running at full throttle.<br />

SERVICE: Our logistics experts can help you take days and dollars out of your supply<br />

chain by eliminating bottlenecks, minimizing delays and providing easy-to-use UPS<br />

technology for a smoother operation. You can help customers fi nely tune their days<br />

too, with proactive status updates from our end-to-end online tracking systems.<br />

HORSEPOWER: Count on the reliability of the UPS network to shift you into high gear.<br />

When vehicles, parts and accessories are needed across the country, UPS has the<br />

speed and expertise to keep your supply chain humming. And a choice of fast, faster<br />

or fastest delivery gives you the power to change speeds and contain costs.<br />

OPTIONS: Keep gearheads happy no matter what has to ship and when. UPS offers<br />

shipping options from ground to air, package to freight, both domestic and inter na-<br />

tional. Plus our multiple pickup options and thousands of drop-off locations help you<br />

drive your performance higher in no time.<br />

Preferred Carrier of<br />

the 2012 SEMA <strong>Show</strong><br />

Please visit us at booth 11931.<br />

To learn more about how UPS<br />

can help your business, contact:<br />

Kristin DeBates<br />

UPS<br />

404-828-4032<br />

kdebates@ups.com<br />

#SEMA<strong>Show</strong> |<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 103


How to Optimize YouTube<br />

Videos for Search Engines<br />

By Joe Dysart<br />

While search-engine optimization on YouTube often comes off as modernday<br />

mysticism best reserved for the high priests of the digerati, it’s actually fairly<br />

straightforward if you know what you’re doing. Essentially, you’ll be able to ensure<br />

that your YouTube videos pop up higher in search-engine returns if you follow the<br />

guidelines below, as recommended by Bobbi Dempsey, author of the Marketing<br />

Sherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube<br />

Content” (www.sherpastore.com/30MinuteMarketerYouTube.html).<br />

Get Comfortable With the Terrain: If you’ve never uploaded a video to You-<br />

Tube before, you’re in luck. YouTube offers a Creators’ Corner (www.youtube.<br />

com/t/creators_corner) that is designed to bring the novice quickly up to speed.<br />

You’ll learn how to set up an account (www.youtube.com/t/about_essentials) and<br />

inspiration on how to shoot your first video. You’ll also find editing tools, which<br />

will help you polish the raw video footage you shoot. Plus, Creators’ Corner has a<br />

free users’ forum where you can get advice from seasoned YouTube veterans.<br />

Embed Keywords in Every Facet of Your Video: Once you’ve created your<br />

video, you’ll want to seed it with keywords that intimately describe its content so<br />

that it will be easy to find for the search engines, which look for keywords describing<br />

YouTube videos in a number of ways. Most experienced YouTubers realize that<br />

the title of a video should include a keyword(s) that vividly describes the video. But<br />

search engines also respond very favorably to keywords that are embedded in the<br />

video description as well as keywords that are in the actual file name of your video.<br />

Get Help From a Keyword Research Tool: You can discover some of the best<br />

keywords for your video by using keyword research tools, such as Wordtracker<br />

(www.wordtracker.com) and Keyword Discovery (www.keyworddiscovery.com).<br />

By inputting a general theme in these tools, you’ll be able to identify popular terms<br />

associated with the theme, highly competitive terms and related synonyms. The<br />

keywords you glean from these tools will serve as an excellent baseline in your ongoing<br />

quest for the best keywords for your videos.<br />

InstantAutoSite.com Hosts Technical<br />

Training Event Wednesday<br />

InstantAutoSite.com, the first auto repair website of its kind, has been engineering<br />

results-oriented website solutions for auto repair professionals since 2008. The<br />

company’s experienced search-engine specialists and development staff help their<br />

clients to achieve online success in their local market with a unique suite of features.<br />

These include e-mail campaigns, blog writing, social network management, local<br />

optimization, online review promotion and pay-per-click management.<br />

Speaker Jeremy Glassco will be on hand to share a step-by-step formula for online<br />

success that won’t cost the local business owner an arm and a leg. During this SEMA<br />

<strong>Show</strong> technical training event, all attendees will receive a chance to submit their<br />

inquiry to receive a free copy of the exact steps to follow to replicate InstantAutoSite’s<br />

success and become #1 online in their local market. The training will give<br />

attendees all they need to know with simple step-by-step instructions to launch their<br />

own Google Adwords pay-per-click campaign to get their phone ringing!<br />

InstantAutoSite.com can be found at booth #10152 in the Tools & Equipment<br />

section during the SEMA <strong>Show</strong>.<br />

TECHNICAL TRAINING EVENT<br />

Title: How to Use Phone Call Tracking to Improve Pay-Per-Click<br />

Marketing ROI<br />

Date: Wednesday, October 31<br />

Time: 10:00 a.m.–10:30 a.m.<br />

Location: N259<br />

Outline: 1. How to create a properly linked Google Adwords account<br />

2. Why to create multiple campaigns by product category<br />

3. Learn the importance of dividing campaigns into ad groups<br />

4. Discover a successful landing page, call to action and promotion<br />

code tips<br />

5. How to correctly use dynamic phone-call tracking software on<br />

your website<br />

104 SEMA <strong>Show</strong> <strong>Daily</strong><br />

Avoid Keyword “Stuffing”: Search engines penalize YouTubers who “stuff” an<br />

onslaught of keywords into video title names, video file names and the like. Rule<br />

of thumb: If a title or description you come up with sounds awkward or unintelligible,<br />

you could be penalized by the search engines. If in doubt, trash it.<br />

Be Specific With Keywords: Generally, the more specific you can be with keywords,<br />

the more viewers you’ll have for your video. Be sure to include the word<br />

“video” at the end of every title, file name and other descriptions. The reason: Web<br />

users generally use the word “video” in their search phrases for video content.<br />

Centralize All of Your Videos for Easy Viewing: You can create a free “channel”<br />

for your videos on YouTube so that visitors will have a central location to find<br />

and view all of them. For a detailed video tutorial on how to put together a channel,<br />

check out www.youtube.com/watch?v=kORJgR6jp9c.<br />

Embed Webpages Featuring Videos With Keywords: YouTube offers a free<br />

video player that you can insert into your company webpage. Visitors can click on<br />

the player to view your videos right from your website. Be sure to seed a webpage<br />

sporting this kind of player with keywords that are also a part of your video titles,<br />

video file names and the like. (For more on inserting a YouTube player onto your<br />

webpage, check out: www.youtube.com/youtubeonyoursite).<br />

Limit Videos to Three Minutes or Less: Web video viewers tend to gobble up<br />

their content in short bursts, so avoid lengthy videos. Essentially, a visitor is much<br />

more likely to view five three-minute videos than one 15-minute video.<br />

Take Advantage of Free Analytics: You can learn how well your videos are being<br />

received—and refine your keyword and video choices—by using YouTube’s free<br />

Insight Analytics. Insight is a service that offers you a heat map of where your video<br />

views are coming from. It shows you how people are discovering your videos by<br />

revealing the search terms they used. Plus, you’ll be able to discern the audience’s<br />

age and gender, observe how many times viewers rate or comment on your videos.<br />

You’ll also be able to see how viewers found your video—whether by searching<br />

on YouTube or Google, browsing under “Related Videos” via a link to the video<br />

from your own marketing campaign or from another website. And you’ll be able<br />

to tell if viewers are watching your video directly on the YouTube or the YouTube<br />

player you installed on your site.<br />

Still another metric that Insight offers is the ability to identify the search queries<br />

COLLISION, REPAIR & REFINISH<br />

Continued from page 51<br />

Current as of October 15, 2012<br />

Lancer Insurance Co.. ............... 10870<br />

LDPI Inc. . ........................ 11221<br />

LKQ Corp. ........................ 11009<br />

Martech Services Co.. ............... 11133<br />

Martin Senour Paints/NAPA . .......... 10631<br />

Martin Tools. ...................... 10773<br />

Matrix Wand 3-D<br />

Blueprinting System . .............. 10777<br />

MAXIMA. ......................... 10673<br />

Mercantile Development Inc. (MDI) ..... 10943<br />

M.G. Distributor Inc.. ................ 11060<br />

Miracle System . ................... 37239<br />

Mirka Abrasives Inc.. ................ 11075<br />

MIXPLAST . ....................... 10972<br />

Mobile Solutions . .................. 10816<br />

Mobile Spray Technology (MST) ........ 10729<br />

Mo-Clamp/Pull-It Corp. .............. 11212<br />

Motor Guard ...................... 11167<br />

National Auto Body Council . .......... 32267<br />

Nordson Corp. . .................... 11209<br />

Nova Verta USA . ................... 11219<br />

1-800-Radiator & A/C . .............. 10873<br />

Parker Ionics . ..................... 11232<br />

Performance Radiator . .............. 10967<br />

Permanon USA. .................... 10939<br />

Permatex, an ITW Company. .......... 61117<br />

The Powder Coating Institute. ......... 32234<br />

Porter-Ferguson. ................... 11378<br />

Presta Products .................... 11139<br />

PREVAL . ......................... 10961<br />

Prona Air Tool Manufacturing Ltd. ...... 11342<br />

Pro Spot International Inc. . ........... 10621<br />

PRO-TECH-IT ...................... 10950<br />

Pro-TeK Spray Equipment LLC ......... 10745<br />

QMT1000 Advanced Metal Tester ...... 10786<br />

Quick Cut Sanders/<br />

All American Tool Corp.. ............ 11279<br />

Rasco Industries Inc. . ............... 11126<br />

Refinishing Supplies Export Inc.. ....... 10971<br />

Reflexxion Automotive Products LLC .... 10824<br />

Reliable Automotive Equipment Inc.. .... 11271<br />

Reliant Finishing Systems . ........... 11380<br />

Continued on page 106<br />

RTi-Reading Technologies Inc. ......... 11266<br />

SAE Devices Inc. ..............11129, 11228<br />

Safety Regulation Strategies Inc. ....... 10844<br />

Sartorius ......................... 11320<br />

SATA Spray Equipment .............. 10609<br />

SCA Professional Hygiene ............ 11029<br />

Seymour of Sycamore ............... 10808<br />

Shanghai Herma Industrial<br />

Coating Co. Ltd. .................. 35241<br />

Sherwin-Williams<br />

Automotive Finishes ............... 10831<br />

Shoot Suit-Detro-R&H Products ........ 10860<br />

Society of Collision Repair<br />

Specialists (SCRS) ................ 10839<br />

Soft-Sanders by Style-<br />

Line Corp. International............. 10948<br />

SprayMax ........................ 11314<br />

Spray-Tech/Junair .................. 11001<br />

Steck Manufacturing Co. ............. 10761<br />

stickerfix ......................... 11369<br />

Summit Software<br />

& Marketing Solutions ............. 10812<br />

Sun Abrasives Co. Ltd................ 11065<br />

TCI Products ...................... 11383<br />

TIGER Drylac Powder Coatings ........ 11061<br />

Time Shaver Tools .................. 10741<br />

Total Automotive ................... 11069<br />

Toyota Motor Sales ................. 10778<br />

Uneeda Enterprizes Inc............... 11365<br />

UniCure Spraybooths ................ 11027<br />

Uni-ram Corp. ..................... 10846<br />

Vale Training Solutions............... 10674<br />

Verifacts Automotive ................ 10965<br />

Vitto Filter (Zhongshan) Co. Ltd......... 33287<br />

Vortex Sprayliners Inc................ 10840<br />

Wagner Industrial Solutions ........... 11055<br />

WALCOM USA ..................... 11332<br />

Wedge Clamp Systems Inc. ........... 10667<br />

Wizards Products-<br />

RJ Star Inc....................... 11033<br />

Woodward-Fab .................... 10709<br />

Zenex International ................. 11066<br />

Zero Rust by Amteco Inc.............. 11223<br />

Zhongshan Eagle-Fly Electrical<br />

Appliance Co. Ltd. ..................33289


For more information or to register,<br />

visit www.SEMA<strong>Show</strong>.com/education<br />

*Schedule as of October 15, 2012<br />

** Seminars free unless noted otherwise<br />

Wednesday, October 31<br />

7:15 a.m.–9:00 a.m.<br />

ARMO General Membership Meeting, LVH, Pavilion 1<br />

7:30 a.m.–9:00 a.m.<br />

NHRA Event, LVH, Ballroom A–B<br />

8:00 a.m.–12:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Hazardous Materials, Personal Safety<br />

and Refinish Safety, LVCC, N240<br />

AUTO DEALER ACCESSORY CONFERENCE and SHOW TOUR<br />

9:00 a.m.–11:45 a.m.<br />

[$ Paid Program]; pre-registration required,<br />

LVCC, N242<br />

www.SEMA<strong>Show</strong>.com/auto-dealer<br />

� ��Coffee and Registration<br />

� ��Opening Panel<br />

� ��Roundtable Discussions<br />

9:30 a.m.–10:30 a.m.<br />

- How NOT to Be a <strong>Show</strong>room for Amazon—Powered<br />

by Manufacturers’ Rep Council (MRC), LVCC, N258<br />

- Modernize Electronics in Hot Rods, Classics and<br />

Musclecars, LVCC, N257<br />

- Mobile Marketing Part 1: Driving Sales, Engagement<br />

and Loyalty Through Mobile Devices—Powered by eBay<br />

Motors and Street Performance Council (SPC), LVCC, N254<br />

- Powersports Online Sales: Profit From Internet Sales Even<br />

If You Don’t Sell Through Your Website, LVCC, N252<br />

10:00 a.m.–10:30 a.m.<br />

PRODUCT TRAINING—Instant AutoSite.com: How to Use<br />

Phone Call Tracking to Improve Pay-per-Click Marketing<br />

ROI, LVCC, N259<br />

10:00 a.m.–11:30 a.m.<br />

TPMS AT 10—TPMS Troubleshooting, LVCC, S232<br />

������������������The Facts on Wide Singles,<br />

LVCC, S231<br />

10:30 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Magnaflow Exhaust Products:<br />

New Exhaust Technologies, Including the NEW Clean<br />

Diesel, LVCC, N261<br />

10:30 a.m.–11:45 a.m.<br />

- Opportunities and Challenges in the Automotive App<br />

Space, Grand Lobby, Vehicle Technology Center<br />

11:00 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Net Driven: Internet Marketing for<br />

the Automotive Industry, LVCC, N259<br />

11:00 a.m.–12:00 p.m.<br />

- Solving Personnel Issues: When Tweeting and Texting<br />

Replace <strong>Show</strong>ing and Selling, LVCC, N253<br />

- Selling Like a Pro—Powered by Wheel & Tire Council<br />

(WTC), LVCC, N258<br />

- Mobile Marketing Part 2: Driving Sales, Engagement<br />

and Loyalty Through Mobile Devices—Powered by eBay<br />

Motors and Street Performance Council (SPC), LVCC, N254<br />

- 5 Steps to Profit From Custom Bike <strong>Show</strong>s, LVCC, N252<br />

12:00 p.m.–12:30 p.m.<br />

PRODUCT TRAINING—Fuel-Tool PT500 Fuel Transfer<br />

System and MC100 Fuel Sharing System, LVCC, N259<br />

12:00 p.m.–1:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

�� ��������������������������������������<br />

Anthony Levandowski, Google.<br />

FREE Session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

12:30 p.m.–1:30 p.m.<br />

PRODUCT TRAINING—Product Training: Electronic<br />

Overdrive Transmission Controls, Shifters and<br />

Accessories, LVCC, N261<br />

Schedule at-a-Glance<br />

12:30 p.m.–2:30 p.m.<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� ����Paint Shop Throughput: A Quick Changeover<br />

Approach, LVCC, N231<br />

�� ����Marketing to Consumers: Supporting Customer<br />

Pay Sales Efforts, LVCC, N235<br />

�� �����Understanding Design-Based Repairs,<br />

LVCC, N239<br />

1:00 p.m.–1:30 p.m.<br />

PRODUCT TRAINING—EASE Simulation: VehicleMRI<br />

– Virtual Diagnostic Assistant for Shops and Fleets;<br />

LVCC, N259<br />

1:00 p.m.–2:00 p.m.<br />

- Business Financials and the Profit Secrets They Hold,<br />

LVCC, N253<br />

- Get Started and Grow Sales With the SEMA Data<br />

Co-op!—Powered by SEMA Business Technology<br />

Committee (BTC), LVCC, N252<br />

- Pay-Per-Click Strategies: Attract More Customers<br />

to Your Site—Powered by eBay Motors, LVCC, N254<br />

- Where the Money Is: The Next Generation of Powersports<br />

Enthusiasts Are Here Now, LVCC, N257<br />

1:00 p.m.–3:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

��Vehicle Connectivity Forum<br />

FREE Session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

1:00 p.m.–5:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Plastic and Composite Repair, LVCC, N240<br />

1:30 p.m.–2:00 p.m.<br />

PRODUCT TRAINING—Carlisle Transportation Products:<br />

Powersports Tires for ATV–UTV Applications, Compounds<br />

and Tread Selection, LVCC, N261<br />

2:00 p.m.–2:30 p.m.<br />

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension<br />

Setup. How to Maximize Your Suspension for Street<br />

and Track Use; LVCC, N259<br />

2:00 p.m.–3:30 p.m.<br />

TIRES AT 2—How to Keep Your Tire Business From<br />

Going Flat in the Next 10 Years, LVCC, S232<br />

2:30 p.m.–3:00 p.m.<br />

PRODUCT TRAINING—Headlight Restoration Demo by<br />

HeadlightRenewDoctor.com; LVCC, N261<br />

3:00 p.m.–4:00 p.m.<br />

- The Latest Tools, Tips and Tricks to Counter Counterfeits<br />

and Knock-Offs—Powered by HRIA, MPMC and<br />

SPC, LVCC, N253<br />

- Digital Assets: Selling More by <strong>Show</strong>ing More With<br />

Imaging Best Practices—Powered by SEMA Business<br />

Technology Committee (BTC), LVCC, N252<br />

- Adding Luxury Features to Upgrade Vehicle Enjoyment—<br />

Powered by Professional Restylers Organization (PRO),<br />

LVCC, N257<br />

- Getting to Know Your Customers: Using Online Forums<br />

and Blogs to Increase Sales—Powered by eBay Motors,<br />

LVCC, N254<br />

3:00 p.m.–5:00 p.m.<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� �����Going Green Doesn’t Have to Be Expensive,<br />

LVCC, N239<br />

�� �����Dedicated vs. Universal Fixtures: The Pros and<br />

Cons, LVCC, N231<br />

�� �����Lean Flow Concepts: Improve Your Hours<br />

Completed Per Day, LVCC, N235<br />

3:30 p.m.–4:00 p.m.<br />

PRODUCT TRAINING—Soft-Sanders by Style-Line Corp.:<br />

How to Make Soft-Sanders Do for You What No Other<br />

Sander Can Do; LVCC, N261<br />

3:30 p.m.–5:00 p.m.<br />

VEHICLE TECHNOLOGY<br />

�� Connected-Vehicle Technology Workshop<br />

FREE Session. LVCC, Grand Lobby,<br />

Vehicle Technology Center<br />

5:00 p.m.–7:00 p.m.<br />

SPC Reception, LVH, Pavilion 6<br />

5:15 p.m.–8:30 p.m.<br />

HRIA Industry Awards Reception, LVH, Ballroom A–B<br />

5:30 p.m.–7:30 p.m.<br />

LTAA Industry Awards Reception, Renaissance, BR II–III<br />

Thursday, November 1<br />

7:15 a.m.–9:00 a.m.<br />

�������������������������������<br />

����������������LVH, Paradise Event Center<br />

7:30 a.m.–9:00 a.m.<br />

PRO General Membership Meeting, LVCC, N232<br />

8:00 a.m.–12:00 p.m.<br />

I-CAR COLLISION REPAIR TRAINING<br />

[$ Paid Program]; pre-registration required<br />

�� ������Steering and Suspension Damage Analysis,<br />

LVCC, N240<br />

9:30 a.m.–11:30 a.m.<br />

- Product Development Opportunities: Family of Special<br />

Operation Vehicles, LVCC, N253<br />

10:00 a.m.–10:30 a.m.<br />

PRODUCT TRAINING—Hypertherm Inc: Plasma-Cutting<br />

Systems: Automotive Applications, LVCC, N259<br />

10:00 a.m.–11:30 a.m.<br />

VEHICLE TECHNOLOGY<br />

�� How Advanced Coatings and Emerging Lubricant<br />

Technology Work Together to Improve Engine Per-<br />

��������� FREE session; pre-registration required.<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

10:00 a.m.–12:00 p.m.<br />

ARMO Roundtable: I Hired Him, I Trained Him,<br />

He Left Me, LVCC, N255<br />

10:30 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Magnaflow Exhaust Products:<br />

New Exhaust Technologies Including the NEW Clean<br />

Diesel, LVCC, N261<br />

11:00 a.m.–11:30 a.m.<br />

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension<br />

Set-Up. How to Maximize Your Suspension for Street<br />

and Track Use; LVCC, N259<br />

11:00 a.m.–12:00 p.m.<br />

- Declare Your “Data Independence” With the SEMA Data<br />

Co-op—Powered by SEMA Business Technology<br />

Committee (BTC), LVCC, N252<br />

- Drive Sales Now: How to Get the Most Bang for Your<br />

Marketing Buck—Powered by Hot Rod Restoration<br />

Industry Alliance (HRIA), LVCC, N258<br />

- E-mail Tips That Will Help Drive Your Content Strategy—<br />

Powered by eBay Motors, LVCC, N254<br />

- How Mobile Apps Are Changing Your Business Now<br />

and Forever, LVCC, N257<br />

11:30 a.m.–5:00 p.m.<br />

����������������������������������������������������<br />

LVCC N101–N103<br />

12:00 p.m.–12:30 p.m.<br />

PRODUCT TRAINING—Synapse Engineering Inc.<br />

Blow-Off and Diverter Valve Matching for Turbo<br />

Customers, LVCC, N259<br />

12:00 p.m.–1:00 p.m.<br />

Tire Industry Luncheon, Renaissance, Summit<br />

12:30 p.m.–2:30 p.m:<br />

SCRS: REPAIRER DRIVEN EDUCATION<br />

[$ Paid Program]; pre-registration required<br />

�� �����Maximize Your Web Presence, LVCC, N231<br />

�� �����Make More Money WITHOUT Spending<br />

an Arm and a Leg!, LVCC, N235<br />

#SEMA<strong>Show</strong> |<br />

Continued on page 106<br />

SEMA <strong>Show</strong> <strong>Daily</strong> 105


Get Pre-Approved<br />

Clearance for International<br />

Travel at the SEMA <strong>Show</strong><br />

For SEMA <strong>Show</strong> attendees that<br />

completed the following bullet points,<br />

onsite enrollment for the Global<br />

Entry Trusted Traveler program is<br />

today, Wednesday, from 8:00 a.m.–<br />

5:00 p.m:<br />

��Applied for Global Entry by<br />

October 22, 2012, through<br />

the online application and<br />

paid the application fee.<br />

��Received a conditional approval<br />

prior to the start of the conference.<br />

��Scheduled an interview at the<br />

SEMA <strong>Show</strong> by using the<br />

Global Online Enrollment<br />

System (GOES). The Enrollment<br />

Center location will be<br />

“FOLA October 2012.”<br />

��A valid passport and second<br />

form of identification (i.e.<br />

driver’s license or ID card)<br />

with them to present at the<br />

time of the interview. Lawful<br />

permanent residents must<br />

present their permanent resident<br />

card.<br />

What Is the Global Entry<br />

Trusted Traveler Program?<br />

SEMA has announced that it is<br />

working with the U.S. Customs and<br />

Border Protection (CBP) to pro-<br />

Continued from page 105<br />

�� �����Bidding Wars: A Global View on the Possible<br />

Economic Impact of Insurer Involvement in Parts<br />

Procurement,�LVCC, N239<br />

�������������������<br />

- Christmas University: Maximize Your Sales<br />

During the Holiday Season, LVCC, N258<br />

- Social Media Trends That Could Impact Your<br />

Business—Powered by eBay Motors, LVCC, N254<br />

�������������������<br />

������������������<br />

�� ������������������������������������������������<br />

������������������������<br />

������������������������������������������<br />

LVCC, Grand Lobby, Vehicle Technology Center<br />

�������������������<br />

��������������������������������<br />

�������������������������������������������<br />

�� ������Damage Analysis of Advanced Automotive<br />

Systems,�LVCC, N240<br />

�������������������<br />

�����������������Kracher Innovative Product<br />

Series; LVCC, N261’<br />

�������������������<br />

�����������Making Customer Service Part<br />

of Your Brand, LVCC, S232<br />

106 SEMA <strong>Show</strong> <strong>Daily</strong><br />

vide an added benefit of attending the<br />

SEMA <strong>Show</strong> and a more convenient<br />

way in which you can take advantage of<br />

the membership benefits of its Global<br />

Entry Trusted Traveler program.<br />

Global Entry is a U.S. Customs and<br />

Border Protection program that allows<br />

expedited clearance for pre-approved,<br />

low-risk travelers upon arrival in the<br />

United States. Global Entry is open to<br />

U.S. citizens, lawful permanent residents,<br />

Dutch citizens, Qatari nationals<br />

and Mexican nationals. Canadian<br />

citizens and residents may enjoy Global<br />

Entry benefits through membership<br />

in the NEXUS program. Though<br />

intended for frequent international<br />

travelers, there is no minimum number<br />

of trips necessary to qualify for<br />

the program. Participants may enter<br />

the United States by using automated<br />

kiosks located at select airports.<br />

How Does the Global Entry<br />

Program Work?<br />

At airports, program participants<br />

proceed to Global Entry kiosks, present<br />

their machine-readable U.S. passport<br />

or permanent resident card, place<br />

their fingertips on the scanner for<br />

fingerprint verification and make a<br />

customs declaration. The kiosk issues<br />

the traveler a transaction receipt and<br />

directs the traveler to baggage claim<br />

and the exit.<br />

Global Entry Benefits<br />

Your time is valuable. As a prescreened<br />

Global Entry member,<br />

you arrive in the United States,<br />

check-in at the Global Entry kiosk<br />

and you’re on your way.<br />

��No processing lines<br />

��No paperwork<br />

��Available at major U.S. airports<br />

��Reduced wait times<br />

��Participation in the TSA<br />

Pre-Check program<br />

This is a great new program<br />

offered by the U.S. Customs and<br />

Border Protection, and SEMA is<br />

pleased to be one of the first large<br />

trade shows to host this innovative<br />

program that will assist many of its<br />

members when they conduct international<br />

travel. Apply today!<br />

For more information, visit<br />

www.globalentry.gov.<br />

SEMA is working with the U.S.<br />

Customs and Border Protection<br />

(CBP) to provide a more convenient<br />

way in which SEMA <strong>Show</strong>goers can<br />

take advantage of the membership<br />

benefits of its Global Entry Trusted<br />

Traveler program.<br />

Schedule at-a-Glance<br />

�������������������<br />

�����������������Headlight Restoration Demo<br />

by HeadlightRenewDoctor.com; LVCC, N261<br />

�������������������<br />

�����������������E&J Classic Restorations Inc.:<br />

Zero Thermal Elastopolymer, LVCC, N259<br />

��������������������<br />

- Recruit, Train and Hire Superstars—Powered by Wheel<br />

& Tire Council (WTC), LVCC, N258<br />

�������������������<br />

��������������������������������<br />

�������������������������������������������<br />

�� ������Importance of Repair Standards in Completing<br />

a Safe and Seamless Repair,�LVCC, N239<br />

�� �����Waterborne Refinish Coatings: What Are You<br />

Waiting for?,�LVCC, N231<br />

�� �����Bulletproof Your Company: Effective Human<br />

Resources, Policies and Procedures,�LVCC, N235<br />

��������������������<br />

�������������������� LVH, Paradise Event Center<br />

���������������������<br />

���������������������LVH, Paradise Event Center<br />

����������������������<br />

������������������LVH, Paradise Event Center<br />

How to Optimize...,<br />

continued from page 104<br />

visitors use on the search engines to find<br />

your video—information that can be<br />

used to make informed decisions on the<br />

kind of keywords your company may<br />

want to bid for on Google-sponsored<br />

links and similar sponsored links programs<br />

on other search engines.<br />

A fresh analytics report from Insight<br />

is issued each day, so you’ll be able to<br />

track spikes in viewership against the<br />

rollout of new marketing campaigns on<br />

any given day.<br />

YouTube users with free accounts can<br />

find the Insight tool by clicking “My<br />

Account,” then “Videos.” You’ll find a<br />

button labeled “Insight.” For a tutorial,<br />

check out www.youtube.com/watch?<br />

v=xWEdbgtJfLo. Similar tutorials can<br />

be found by searching the keywords<br />

“YouTube Insight video tutorial.”<br />

Tag Your Videos: Tags are yet another<br />

tool that video sites use to categorize<br />

content. It’s important to place keywords<br />

that are intimately related to your video<br />

there as well. To tag it, simply click on your<br />

video while on YouTube, click “Edit,”<br />

and enter your keywords in the “Tags”<br />

box. A video tutorial on how to tag is<br />

http://tinyurl.com/youtubewatchtag.<br />

Annotate Your Videos: If you’ve ever<br />

seen a comment pop up when you’re<br />

viewing a video on YouTube, that’s an<br />

example of an annotated video. Fortunately,<br />

many of the search engines treat<br />

these annotations as keywords, so it’s<br />

important to annotate your video using<br />

the same keywords that you use in your<br />

title, file name, etc. For details on how to<br />

annotate, check out http://tinyurl.com/<br />

youtubeannotate.<br />

������������������<br />

��������������������<br />

��������������������������������<br />

�������������������������������������������<br />

�� ������Collision Repair for Toyota, Lexus and Scion<br />

Vehicles,�LVCC, N240<br />

�� ������Collision Repair for Ford and Lincoln Vehicles,�<br />

LVCC, N232<br />

���������������������<br />

�������������������������������������������<br />

LVCC, Members Lounge, N251<br />

���������������������<br />

��������������������������������<br />

�������������������������������������������<br />

�� �������RDE Headline Session: Game Changers-<br />

Innovation Forum,�LVCC, N255–N259<br />

��������������������<br />

��������������������������������<br />

�������������������������������������������<br />

�� �����Vehicle Knowledge for Triage, Blueprinting<br />

and Estimating,�LVCC, N231<br />

�� �����Achieving Service Excellence by Applying<br />

LEAN Thinking,�LVCC, N235<br />

�� ������He Who Controls the Data, Controls the<br />

Truth,�LVCC, N239


Say hello to<br />

our seller tools<br />

Stop by the eBay Motors Booth, #11917 North Hall to learn<br />

about eBay seller tools that can help increase your sales for<br />

2013 and beyond. While you’re there, you can talk to our experts<br />

to find out best selling tips. And stop by this afternoon at 2pm<br />

to meet motocross legend Carey Hart.<br />

Don’t forget to stop by our outdoor booth, DUB Live – in front of<br />

South Hall, Booth #63036, to see the custom BUILT cars. Take a<br />

photo of the cars or an accessory and upload it, and you could<br />

win an eBay gift card!


Mobile Electronics<br />

& Technology<br />

Racing & Performance<br />

Wheels & Accessories<br />

Global Tire Expo<br />

Powered by TIA<br />

Art Exhibit<br />

Monorail<br />

SEMA SHOW<br />

2012<br />

floorplan<br />

Hot Rod Alley<br />

Powersports &<br />

Utility Vehicles<br />

Restyling &<br />

Car Care Accessories<br />

Trucks, SUVs<br />

& Off-Road<br />

Center for International<br />

Commerce<br />

Meeting Rooms<br />

Business Services<br />

Collision Repair<br />

& Refinish<br />

Restoration Marketplace<br />

Tools & Equipment<br />

FIRST-TIME &<br />

FEATURED<br />

EXHIBITORS<br />

First-Time &<br />

Featured Exhibitors<br />

Hotel Shuttle Bus Stop<br />

Las Vegas Convention Center<br />

Las Vegas, Nevada, USA<br />

Exhibit Days: Tuesday, October 30 – Friday, November 2<br />

Education Days: Monday, October 29 – Friday, November 2

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