the BUSINESS SITUATION - Bureau of Economic Analysis

November 1965 SURVEY OF CUREENT BUSINESS S-ll
Unless otherwise stated, statistics through 1962
and descriptive notes are shown in the 1963
edition of BUSINESS STATISTICS
ADVERTISING—Continued
Newspaper advertising linage (52 cities) :
Total mJl. lines
Classified do
Display total do
Automotive do
Financial . _ _ do
General do
Retail . — do
RETAIL TRADE
All retail stores:
Estimated sales (unadj.), total mil. $
Durable goods stores 9 - do
Automotive group . do
Passenger car, other auto dealers do
Tire, battery, accessory dealers do
Furniture and appliance group do...
Furniture, homefurnishings stores do
Household appliance, TV^ radio _do.—
Lumber, building, hardware group do
Lumber, bldg. materials dealersd* do...
Hardware stores do
Nondurable goods stores 9 do._
Apparel group do
Men's and boys' wear stores do
Women's apparel, accessory stores. _ do
Family and other apparel stores do__.
Shoe stores. . _-__ do
Drug and proprietary stores do...
Eating and drinking places do __
Food group _ do
Grocery stores ... do..
Gasoline service stations do
General merchandise group 9 -.do...
Department stores _._ _ . do
Mail order houses (dept. store mdse.) .do
Variety stores do
Liquor stores _ _ . do
Estimated sales (seas, adj.), to tali do
Durable goods stores 9 . . do
Automotive group .do
Passenger car, other auto, dealers do
Tire, battery, accessory dealers __do_ _
Furniture and appliance group do...
Furniture, homefurnishings stores do
Household appliance, TV, radio . do
Lumber, building, hardware group _. do
Lumber, bldg. materials dealerscf 1 do..
Hardware stores do
Nondurable goods stores 9 do
Apparel group do.
Men's and boys' wear stores ...... do
Women's apparel, accessory stores ...do
Family and other apparel stores do
Shoe stores _._. do...
Drug and proprietary stores do
Eating and drinking places.. do
Food group. do
Grocery stores do
Gasoline service stations do.
General merchandise group 9 ... do
Department stores do
Mail order houses (dept. store mdse.) .do
Variety stores do.
Liquor stores.. do
Estimated inventories, end of year or month :f
Book value (unadjusted), total mil. $
Durable goods stores 9 — do..
Automotive group do
Furniture and appliance group dol I.I
Lumber, building, hardware group-.do
1963 1964
Monthly
average
238.0
62.5
175. 6
12 5
4.9
23.8
134.3
20, 536
6,675
3,830
3,600
230
968
622
346
964
743
221
13, 861
1,205
232
466
300
207
681
1,506
4,929
4,463
1,614
2,388
1, 390
177
3S5
472
28, 500
12, 255
5, 353
1,975
2,316
247.
65.
182.
13.3
5.
24.4
139.4
21,802
7,093
4,041
3,800
240
1,091
705
386
970
738
232
14, 709
1,297
252
510
316
219
715
1,617
5,183
4,689
1,691
2,643
1,553
195
431
497
30, 181
12, 996
5,517
2,111
2,514
1964
Sept. Oct. Nov. Dec.
DOMESTIC TRADE—Continued
248.2
64.9
183.4
15.6
4.4
24.9
138.5
21,313
6,893
3,728
3,503
225
1,088
696
392
1,045
814
231
14, 420
1, 289
234
497
323
235
701
1,671
5,099
4,612
1,701
2,550
1,519
189
400
475
22, 254
7,541
4, 531
4,301
230
1,067
679
388
966
729
237
14,713
],285
261
504
314
206
734
1,600
5,250
4,755
1,695
2,591
1,516
192
427
499
30, 799
12, 823
5,220
2,157
2,521
265.0
67.6
197.4
12.6
5.2
30.:
149.5
22, 605
7,133
3,858
3,614
244
1,182
776
406
1,118
871
247
15, 472
1,376
269
547
345
215
724
1,688
5,528
5, 031
1,761
2,801
1,668
209
430
510
21,383
6,496
3,495
3,265
230
1,088
703
385
983
741
242
14, 887
1,301
259
512
320
210
739
1,637
5,229
4,736
1,722
2,664
1,568
198
429
503
31,071
12, 405
4,767
2,199
2,510
276.4
63.7
212.8
13.1
4.7
30.1
164.8
21,720
6,813
3,713
3,471
242
1,169
752
417
Nondurable goods stores9
Apparel group
Food group ,
General merchandise group
Department stores*
do. .
do....
do
do
do
16, 245
3,380
3,554
4,767
2,512
17, 185
3,488
3,762
5,262
2,829
7,976
3,890
3,703
5,742
3,059
8,666
3,999
3,800
6, 152
3,342
9,044
4,040
3, 816
6,338
3,466
Book value (seas, adj.), total do
Durable goods stores9 _ do... I
Automotive group do_._.
Furniture and appliance group do
Lumber, building, hardware group. -do...,
9,383
2, 509
5,435
2,013
2,402
31, 130
3,282
5,584
2,154
2,605
1,263
3,738
6,214
2,127
2, 529 '
0,486
2,894
5,411
2,123
2,546
0,559
2,874
5.434
2,131
2.570
' Revised. i Advance estimate. 9 Includes data
not shown s< }paratel> . d"Com
prises lumber yards, building materials dealers, and ] Daint, pliimbing,
and electrical
stoies.
{Revised (back to Jan. 1953) to reflect use of new seasona factors Jind
new adjustm mts
for trading day differences. Revisions for periods not shown
here appear in the Jruly
1963 Census report, "Monthly Retail Trade Report Adjuste d Sales, Supplentent."
995
743
252
14,907
1,355
273
539
333
210
689
1,568
5,017
4,546
1,712
3,021
1,761
262
473
518
21,661
6,695
3,685
3,428
257
1,098
701
397
982
721
261
14,966
1,310
261
517
303
229
724
1,609
5,258
4,774
1,738
2,738
1,580
191
466
509
31, 860
12, 816
5,070
2.238
2,531
262.
54.
207.
9.3
5.0
22.2
171.1
27, 719
8,201
4,370
4,057
313
1,488
890
598
992
643
349
19,518
2,324
523
924
571
306
966
1,658
5,762
5,208
1,790
5,048
2,977
341
901
770
22,781
7,645
«4,588
4,344
244
1,113
702
411
1,004
742
262
15,136
1,300
257
518
299
226
731
1,653
5,409
4,913
1,755
2,762
1,600
196
442
508
30,181
2,996
5,517
2,111
2,514
7,185
3,488
3, 762
5,262
2,829
1965
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct.
223.8
65,2
158.6
10.6
7.3
19.3
121.4
20, 581
6,665
4,219
4,032
187
953
631
322
743
553
190
13, 916
1,100
231
439
247
183
716
1,559
5,242
4,786
1,679
2,094
1,254
135
311
455
22,900
7,855
4,709
4,470
239
1,103
748
355
1,050
805
245
15, 045
1,327
258
531
315
223
734
1,704
5,192
4,714
1,749
2,832
1,715
193
439
499
30,486
3,542
5,993
2,110
2,553
6, 944
3,371
3,716
5,218
2,743
214.5
62.5
152.0
12.0
4.3
19.8
116.0
19,608
6,664
4,247
4,069
178
903
598
305
697
528
169
12,944
917
181
378
206
152
692
1,453
4,854
4,405
1,561
1,998
1,159
147
333
433
23,317
7,966
4,855
4,608
247
1,081
715
366
991
756
235
15,351
1,335
265
531
320
219
745
1,720
5,338
4,841
1,798
2,848
1,712
196
456
515
31, 298
14, 037
6,372
2, 151
2,577
17, 261
3,517
3,714
5,416
2,849
256.3
71.3
185.0
14.3
5.4
24.8
140.4
21, 915
7,709
4,958
4,744
214
1,000
665
335
829
636
193
14, 206
1,072
193
448
241
190
731
1,595
5,158
4, 684
1,698
2,391
1,418
192
371
448
22, 805
7,669
4,592
4, 352
240
1,094
720
374
970
746
224
15, 136
1,261
253
513
285
210
748
1,699
5,301
4,809
1,774
2,801
1,666
208
454
504
32, 913
14 827
6,904
2,224
2,684
18, 086
3,831
3, 759
5,749
3,050
271.8
72.7
199 1
16.6
5.7
25.4
151.4
23, 525
8,061
5,036
4,780
256
1,000
671
329
999
759
240
15,464
1,411
257
555
323
276
736
1,699
5,381
4,886
1,769
2,779
1,649
194
456
482
22,865
7, 550
4,455
4,204
251
1,086
706
380
968
738"
230
15, 315
1,253
254
499
295
205
760
1,741
5,400
4,910
1,798
2,781
1,676
197
432
512
33, 384
15 125
7, 073
2.290
2,667
18, 259
3,840
3,801
5,798
3,088
286.0
79.9
206.0
16.9
5.0
28. 5
155. 6
23, 820
8,225
4,984
4,711
273
1,045
700
345
1,118
854
264
15, 595
1,281
248
511
296
226
749
1,818
5,441
4,926
1,847
2,744
1,646
189
442
506
23,352
7,703
4,538
4,279
259
1,085
720
365
1,030
791
239
15,649
1, 326
263
519
320
224
749
1,767
5,405
4,904
1,818
2,913
1, 753
210
472
525
33, 277
15 240
7,258
2,264
2,667
18, 037
3,769
3,743
5,724
3,047
266.0
75.7
190.3
17.3
5.4
24.9
142.7
23, 825
8,451
5,071
4,793
278
1,110
746
364
1, 175
920
255
15,374
1,229
260
468
289
212
744
1,852
5,422
4,902
1,899
2,682
1,618
179
427
493
23,331
7,760
4,584
4,341
243
1,107
742
365
1,042
808
234
15, 571
1,305
254
517
318
216
758
1,749
5,489
4,978
1,829
2,795
1,666
205
462
521
33, 087
15 138
7,228
2,259
2,646
17,949
3,690
3,743
5, 709
3,011
238.7
74.1
164.6
13.4
5.7
18.2
127.3
24,129
8,154
4,800
4,523
277
1,136
765
371
1,193
937
256
15,975
1,166
229
452
291
194
764
2,001
5,983
5,427
1,967
2,608
1,551
168
431
538
23,743
7,922
4,720
4,474
246
1,135
765
370
1,049
804
245
15, 821
1,347
260
527
347
213
776
1,814
5,546
5,015
1,835
2,912
1,757
216
467
522
32, 935
15, 055
7,221
2,216
2,602
17,880
3,697
3,703
5,737
3,030
261. 4
79.1
182.3
13.3
3.9
18.1
147.1
' 22,989
' 7, 539
' 4, 225
' 3, 970
-•255
' 1, 143
'760
'383
' 1, 151
'909
'242
' 15,450
' 1, 197
'219
'456
'324
'198
'755
' 1, 969
' 5, 402
' 4, 874
' 1, 930
' 2, 793
' 1, 669
207
'445
'493
23,544
'7,837
'4,639
'4,387
'252
' 1, 132
'742
'390
' 1, 025
778
'247
15,707
' 1, 336
'267
'511
'350
'208
'779
' 1, 775
' 5, 517
'4,996
'1,826
' 2, 889
' 1, 740
207
'468
'509
32,743
14,456
6,543
2,271
2,574
18,287
3,994
3,676
5,900
3,135
271.9
72.9
198.9
13.2
4.6
27.4
153.8
' 22,741 124,892
' 7, 131
' 3, 729
3,490
239
' 1, 158
732
426
1,129
879
250
' 15,610
' 1, 327
238
502
353
234
'769
' 1, 861
' 5, 501
' 4, 983
' 1, 823
'2,869
' 1, 741
218
442
501
23,774
' 7, 789
4,594
4,341
253
1,136
714
422
1,024
771
253
15,985
1,347
266
511
353
217
807
1, 805
5,626
5,100
1,834
2,946
1,768
220
476
530
32, 527
13, 768
5,880
2,300
2,583
18, 759
4,208
3,661
6,175
3,291
18,414
14,814
i 1, 239
1 16, 478
1 1, 395
1811
1 1, 958
i 5, 867
i 5, 352
11,865
i 3, 026
11,833
23, 959
17,838
16, 121
1,130
3,282
5,584
2,154
2,605
1,478
3,635
5,818
2, 189
2,637 '
1,635
3,799
5.905
2,222
2,632
32, 260
4,220
6,265
2,240
2,626
32, 546
14, 440
6,442
2, 270
2,592
32, 823
14, 707
6,739
2,259
2,589
33, 014
14, 692
6,825
2,268
2,579
33, 088
14, 744
6,903
2,234
2,579
33,360
14, 965
7,135
2,276
2,561
33, 045
14, 761
6,959
2,268
2,588
fRev ised series.
Revi se'd to talie
accouiit
of ben chmark clata
froiri
the 1982,
1983, arid
1964
Annual Surveys>
of Retgtil
Trade ; revisioas
through
1962 appear on
pp. 16--19
of th B Dec.
1963 SuEVEY
an d those f sr Jan. 1^83-May
1984 on p. 28 of the
Sept. 1964 SUE VEY and p. 3 of
the Aug.
1965 i3UEVEY.
*New series; f 3r earlier periods back to ] Dec. 1956 see p. 32 of the £ ipr. 1954 and p. 3 of the
Aug. 1965
SUE FEY.