In 1926: living at the edge of time - Monoskop

STARS
The promotional flier of Christy Walsh, Babe Ruth's manager, features
the names of twelve nationally famous athletes, among them Lou Gehrig,
Babe Ruth himself, and Pop Warner, the coach of Stanford's successful
football team. Arranged in a semicircle, the names are each printed
within the outline of a star, and Walsh's text explicitly refers to this
design: "Stars available for Personal Appearance, Merchandise Endorsements,
Exhibition Baseball Games, Vaudeville, Moving Pictures, Radio,
and All Forms of Commercial Contracts, under Christy Walsh Management,
570 Seventh Avenue, New York City" (Ritter and Rucker, 158).
Stars are marketable, and not only because they have specific skills that
large crowds of spectators are eager to admire-for example, in "Exhibition
Baseball Games." Stars also gratify the more diffuse desire to
enjoy their "Personal Appearance" and to imitate them.
Weeks before the end of the cabaret and revue season in Paris, where
Josephine Baker has risen to new heights of stardom, "Josephine Baker
dolls, costumes, perfumes, [and] pomades" fill the shopwindows, together
with a product called "Bakerfix," which helps women smooth
down their hair into a glossy cap so they can look more like the muchadmired
black dancer (Rose, 100). [see Gomina] The movie actor
Rudolph Valentino sports a hairstyle that has "caused a worldwide
boom in the sale of Vaseline." He has also launched the fashion of
wearing a goatee, and, breaking traditional gender taboos, has made
wristwatches and "slave bracelets" widely popular among men (Orbanz,
207