DELIVERY OF CELEBRITY REFLECTION - Meyer Werft

www.meyerwerft.de | October 2012 | N o 10
Delivery of Celebrity refleCtion
Our newbuilding Celebrity Reflection was delivered to Celebrity Cruises
(Miami) on October 9th. At the beginning of August the Celebrity Reflection
left Building Dock II of the shipyard, beneath the gaze of some 3,000 curious
onlookers. The ship was berthed at the shipyard pier for one month, during
which time final adjustments were made to her interior and the ship was
tested and inspected.
In the afternoon of 16 September the new luxury liner then made its way on
the river Ems to the North Sea. Like the undocking, this transfer again drew
thousands of onlookers. The Celebrity Reflection‘s passage on the Ems went
without a hitch and took less than 12 hours. After an initial test-and-adjust
period and the following sea trials the ship docked in the Dutch seaport of
Eemshaven.

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24,000 Celebrate by Celebrity refleCtion
This year the weather was kind to festival visitors:
sunshine and mild temperatures provided the perfect
open-air atmosphere at the Papenburg Festival
2012 on 8 September.
Some 24,000 visitors came to MEYER WERFT to see
singer Peter Maffay and other live acts. And they
were not disappointed: the audience sang along to
all the hits by Peter Maffay and his band throughout
the show. Fans partied well into the night to
the backdrop of our newly built liner Celebrity
Reflection.
Before Maffay there had already been a barrage of
hits: The BossHoss and Frida Gold were met with
an all-round enthusiastic response. Newcomer
Cäthe wowed the audience with her peppy act, and
Atze Schröder, standing in at the last minute for an
ill Tim Bendzko, brought tears of laughter to their
eyes in the afternoon.
Peter Maffay, The BossHoss and Frida Gold were the
artists at Papenburg Festival 2012

AIDAmar seeing the light of day. AIDAstella will follow in spring 2012
Delivery anD Christening
of aiDa‘s sixth Club ship
The 71,300-gt cruise liner AIDAmar was delivered by MEYER WERFT to AIDA Cruises
(Rostock) in Emden on 3 May 2012.
The AIDAmar is the sixth of a total of seven liners
being built at the shipyard for AIDA Cruises. With
its diesel/electric propulsion system, interactive
communication systems and wide range of stage
mechanics and entertainment equipment on board,
safety and entertainment are guaranteed in line
with the latest technological standards. MEYER
WERFT and AIDA Cruises are also setting standards
when it comes to energy efficiency, for example
with a pilot energy recovery system.
After the delivery ceremony at the shipyard, the AI-
DAmar left the Lower Saxon town of Emden on 3
May, heading east to Hamburg for its christening
on the evening of 12 May 2012 during the celebrations
marking 823 years of Hamburg‘s port. Three
other AIDA ships travelled in for their sister ship‘s
christening: the AIDAluna, AIDAblu and AIDAsol,
making the AIDAmar‘s christening the biggest parade
of puckered lips ever and drawing an enthusiastic
crowd of more than 100,000. A spectacular
show of lights and a big firework display rounded
off the evening.
Christening of AIDAmar in Hamburg
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The new pipe production center in use
Meyer Werft pipe proDuCtion Centre takes off
For more than six month‘s MEYER WERFT has been
working on a new pipe production centre. After the
move to Halls 1–3, which took a wide range of building
operations and investment of more than five
million euros, the centre was opened in late May.
The Lower Saxon premier David McAllister officially
launched the pipe production centre at a ceremony.
The centrepiece of the new centre is its fully automated
CNC piping machine. This unit receives data
straight from the design offices and can be used to
produce pipes with a diameter of 25 to 200 mm in a
fully automated process. This means far more pipes
can be bent, welded, flanged and otherwise processed
in a shorter time.
The cruise liners we build have complex supply and
disposal systems on board. More than 250 km of piping
is built into every liner. The aim of this investment
in the new pipe production centre is to improve
both productivity and quality.
The unit building section, part of the pipe production
centre, has also moved and started operating.
Units up to 6.5 x 15 m in size are constructed on eight
standard building lots. Rotary pillar cranes at each
workplace and specially developed gantries help
transport both components and whole units.
The investment in the new pipe production centre
also involved developing a new job control system
and intralogistics concept.

Since June 2007 the company Ems PreCab has used
ultra-modern production methods to produce prefab
cabins and wet units in the industrial estate
at the German town of Papenburg. To celebrate
its fifth year of operations, representatives from
Papenburg town council and the East Frisian and
Papenburg CCI came for a tour of the factory at Deverhafen
docks.
Some 10 million euros of investment over recent
years have turned the Ems PreCab production and
storage facilities into one of the most technologically
advanced production sites of its kind in Europe.
During the tour in Papenburg the company‘s 100
staff under plant manager Arndt Verhoeks showed
off their skills. ‘Papenburg town council welcomes
the development and innovation of what is still
a young company. Entrepreneurial courage and
smart ideas have created excellent new jobs on the
site of the old chipboard works‘, mayor Jan Peter
Bechtluft declared. Wilhelm-A. Brüning, president
of the CCI, stressed the regional significance of this
supplier to the shipping industry: ‘Ems PreCab is a
successful example of high-performing suppliers
for the region‘s shipyards settling here. Altogether,
cruise liner construction protects more than 5,000
jobs in the region.‘
The MEYER WERFT cruise liners have an average of
roughly 1,500 passenger cabins and 750 crew-member
cabins per ship. Ems PreCab‘s job is to produce
The Hall 6 plant is to be given two new floors: the
aim is to create further office space. There will be
22 offices on the 3rd floor and 38 on the 4th floor.
Altogether, 60 new offices are to be built, making
1,567 m² in all. One office is to house ND Coatings.
The construction works will be completed until the
end of the year.
October 2012 | N o 10
eMs preCab anniversary Celebration
Mayor visits modern cabin construction unit
tWo neW floors
The hall 6 plant gets two new floors
from rigth to left: Jan-Peter Bechtluft (mayor of
Papenburg), Wilhelm-A. Brüning (CCI president),
Arndt Verhoeks and Bernard Meyer visit Ems PreCab
high-quality cabins as efficiently as possible. Over
the last five years the company has delivered some
20,000 cabins for the passengers and crew of the
cruise liners built in Papenburg. Bernard Meyer
commented, ‘This year alone, Ems PreCab will be
delivering more than 6,000 prefab cabins for our
cruise liners. That makes PreCab a very important
partner.‘
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e-auCtions at proCureMent DepartMent
Since the end of 2009 the MEYER WERFT purchasing
department has been using e-auctions. We reported
on this in the January 2010 issue of IM DIALOG.
This has now become a well-established tool: by
mid-2012 more than 60 auctions had been carried
out for several units, e.g. interiors, engineering,
preservation, infrastructure/building operations
and fuel purchasing. The advantages are clear: pricing
based on negotiating conditions which are
the same for all bidders, both technologically and
commercially, is a transparent, efficient method for
both parties with no need for lengthy negotiation
and time spent travelling or in meetings.
The result of an auction still remains provisional until
the owner gives its approval: when using new
means of procurement we do of course always have
to keep to our specified processes and workflows. If
you would like to find out more about the e-auctions
please contact Uwe Sap in Purchasing.
suCCessful sMM 2012
From 4 to 7 September the SMM, the trade fair for
Shipbuilding, Machinery & Marine Technology, was
held in Hamburg for the 25th time. With more than
50,000 attendees and 2,100 exhibitors, it set a new
visitor record for the SMM and confirmed the trade
fair‘s status as the key trade show for the maritime
industry.
As in years gone by, the MEYER WERFT and NEPTUN
WERFT purchasing departments manned the joint
stand throughout the exhibition; this was very busy,
in line with the number of attendees. As well as
talking to numerous existing suppliers, the buyers
were mainly involved in taking applications from
potential suppliers and discussing possible ways
they could work together in future.
Apart from suppliers from Germany and the rest of
Europe, an increasing number of Asian companies
are entering the market and showing interest in
working with MEYER WERFT and NEPTUN WERFT
in future.
With many promising discussions and a large
number of offers from suppliers, the Purchasing /
Materials Management department finished on an
upbeat note, seeing SMM 2012 as a great success.
EK
CLASSICAL PRICE NEGOTIATION
EK
PRICE NEGOTIATION

Dr Jan Meyer Joins Meyer Werft
ManageMent teaM
The MEYER WERFT management team, so far under
Bernard Meyer and Lambert Kruse, has gained
a new director. Dr Jan Meyer has been a managing
director at MEYER WERFT since 1 May 2012, rejuvenating
and adding to the shipyard‘s management
team as a way of standing up to the challenge of
serious international competition.
As part of its long-term improvement process, the
MEYER WERFT purchasing department has launched
a project along with Osnabrück University of
Applied Sciences. The aim is to analyse business
processes taking place between the shipyard and
its partner companies – mainly within the region
– and to find room for improvement, as well as
investigating the points at which the companies
meet in order to identify and reduce any wasteful
practices before production even starts. It is not
only about improving the production process; the
entire process is being investigated, from the quote
being issued to the finished product. The partner
companies selected for this project are to be SMEs
involved in made-to-order production or small series.
It is hoped that in the medium to long term, this
support by Osnabrück University of Applied Sciences
will make company-wide business processes
between our partner companies and MEYER WERFT
leaner to continue to counter downward price pressures
in cruise liner building.
October 2012 | N o 10
The new MEYER WERFT management team (from left): Dr Jan Meyer, Bernard Meyer and Lambert Kruse
iMproving business proCesses Corporately
In the long term, the shipyard is thus preparing to
hand over the baton to the seventh generation.
Dr Jan Meyer has worked for the family-owned
company since 2008, most recently managing
the design office for the entire cruise liner production
process. This task has been taken on by
Philip Gennotte, who was previously the project
manager for the Disney cruise liners.
Joint analysis of business processes:
Bertram Koch, Matthias Hartmann und Benjamin
Bütfering (HS Osnabrück)
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MaritiMe inDustry Must Close ranks
Not only the shipyards, but also the suppliers are affected
Following the insolvency of Sietas Werft also the
management of P+S Werften had to file for insolvency
for its two shipyards in Wolgast and Stralsund.
Almost 2,000 workers at the two yards and many
working for their suppliers are directly or indirectly
hit by the insolvency and worried for their jobs.
The insolvency of one of the big German shipyards
is yet another chapter in the painful story of decline
experienced by the German shipyard industry
for many years.
As well as the issue of German shipyards dropping
beneath the radar of German ship-owners due to
their high prices compared with Asian competitors,
another factor is that the decrease in demand is also
putting us at risk of falling under the radar of the
suppliers which are so important to us. With 75%
of the cost of building a ship coming from outside
the shipyard, it is clear how important functional
partnerships with our suppliers are for our business
to succeed.
neW hoMepage online
MEYER WERFT’s new, revised website has been online
since 24 September 2012. The site www.meyerwerft.de
presents a lively appearance and enhanced
contents. The company’s previous website was
online since 1997, and was extended over the years.
Hence it was about time now to make profound
changes to the site.
The new site is aimed at providing better access to
the information already offered in the past. For this
reason a lot of time and effort were invested in the
new presentation so as to offer a state-of-the-art
design, a clear navigation structure and improved
service. Next to the pages listed under the header
“Suppliers”, which were re-designed and updated,
the site continues to offer the well known information
on our ships and the yard, and also the popular
visit noW: WWW.MeyerWerft.De
To survive in the long term we need innovative,
high-performing partners who are prepared to
have an even closer working relationship with us
and to join us in strategic planning to get our fantastic
products striding ahead.
If German shipyards and our suppliers close ranks
even further, both sides will benefit from it: improving
the supply chain, creating high-quality products
and services and planning long-term strategies
can give us advantages in terms of productivity
which will benefit both us and our suppliers.
We are prepared to work even harder to successfully
extend our joint ventures with partners – help us
ensure that sophisticated products which are ‚Made
in Germany‘ continue to roam the world‘s seas in
future.
view into the building docks. Moreover, a goody
has been included, i.e. an online game in which the
users themselves can take over the helm and navigate
a ship down the river Ems to the North Sea.
imprint
Editor:
MEYER WERFT GmbH
Industriegebiet Süd
26871 Papenburg
Layout:
eskalade werbeagentur GmbH
info@eskalade.de · www.eskalade.de
Photos:
Ingrid Fiebak · Joachim Gosling · Bertram Koch
Sabine Wenzel · Michael Wessels
Further informations
www.meyerwerft.de