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New Products - Masonite

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<strong>Masonite</strong> debuts designer doors at International Builders’ Show<br />

<strong>New</strong> <strong>Products</strong><br />

Bolstering its roster of reliable and innovative products, global door manufacturer <strong>Masonite</strong>® introduces new interior<br />

and entry doors at the 2012 International Builders’ Show. The latest product line-up solidifies <strong>Masonite</strong>’s position as an<br />

industry leader, offering cutting edge designs to meet any customer’s preference.<br />

Router-Carved Interior Door Collection<br />

<strong>Masonite</strong> expands into the router-carved door category with a medium-density fiberboard<br />

(MDF) collection that has a superior heft and presence not found in traditional molded<br />

panel doors. Segmented into three separate product lines called Bolection®, Carte<br />

Blanche and CYMA, the collection allows customers access to cost-effective and<br />

designer carved doors.<br />

The CYMA collection of residential interior doors includes 65 standard designs at a value<br />

driven price point. Commercial doors are available from the Carte Blanche collection,<br />

which also includes 65 styles. The Bolection line of doors is a high-end custom offering that gives homeowners the<br />

opportunity to create their own designs.<br />

All three designer carved door lines are comprised of solid slab panel MDF doors with stile and rail construction also<br />

available. Panel designs are routed, sized, machined and primed with a fully automated CNC machine and finishing line.<br />

West End Interior Door Collection<br />

modern.<br />

<strong>Masonite</strong> introduces the West End collection, a premium offering in the molded<br />

door category. Available in two designs, the Melrose and the Berkley, in a primed<br />

hardboard finish, this versatile new product line features sharp horizontal embossed<br />

lines and bold graphic elements to evoke a chic and metropolitan feel in any home.<br />

Available in 80” and 84” heights, these doors are simple, clean and classically


<strong>New</strong> <strong>Products</strong><br />

West End doors are available in the eco-friendly Safe ‘N Sound® Emerald option. With a core made of rapidly<br />

renewable wheat straw, Safe ‘N Sound Emerald doors have no added urea formaldehyde and are FSC (Forestry<br />

Stewardship Council) certified.<br />

Additionally, these doors significantly reduce sound transmission and are lighter than conventional particleboard core<br />

allowing for easier handling and installation as well as less hardware and jamb wear.<br />

Fir Grain Belleville Fiberglass Entry Doors<br />

Trend research indicates that fir is one of the most preferred wood grain patterns because of its ease<br />

of finishing and painting. <strong>New</strong> for 2012, <strong>Masonite</strong> offers its six panel, Hollister and Craftsman<br />

fiberglass entry doors in fir grain texture, in addition to mahogany and oak.<br />

Engineered to last a lifetime, <strong>Masonite</strong> fiberglass entry doors provide maximum security while<br />

resisting splitting, cracking and warping. In addition, they are made with a polyurethane foam core to<br />

increase energy savings. A high-performance composite material is also used on the bottom rails,<br />

providing excellent corrosion- and rot-resistance.<br />

AvantGuard Finish Technology Now Available in Cherry<br />

<strong>Masonite</strong>’s AvantGuard finish technology allows homeowners to replicate the look of exclusive<br />

hardwood without the constant maintenance and hefty price tag.<br />

This innovative digital printing process creates the appearance of authentic wood, like Spanish cedar,<br />

black walnut and – new for 2012 – cherry on low-maintenance fiberglass doors. The technique is<br />

much more sustainable than manufacturing classic wood doors, drastically reducing the amount of<br />

trees harvested. AvantGuard is true wood technology, meaning it simulates the beauty of real wood<br />

with the ultimate durability of a uniquely engineered fiberglass door.<br />

All AvantGuard doors are finished with an automotive-type coating, providing homeowners five years of maintenance-<br />

free use.


Craftsman Entry Doors<br />

<strong>New</strong> <strong>Products</strong><br />

Four new designs were added to <strong>Masonite</strong>’s popular Craftsman line of mission style entry doors,<br />

including high-definition and pre-finished steel and smooth, oak and fir premium fiberglass. The smooth<br />

finish of the steel and smooth fiberglass is perfect for painting, while the authentic wood-grain textures<br />

of oak and fir give these doors the beauty of wood without the necessary upkeep. All of these<br />

new Craftsman doors feature a clean and simple two-panel design, and the new fiberglass styles are<br />

comprised of recessed panels for an authentic craftsman appearance.<br />

A larger glass area provides more natural light and new glass panels are available in clear lites with external grids, for a<br />

classic look, or decorative glass lites, which offer a higher obscurity level.<br />

The Craftsman style door was previously only available in <strong>Masonite</strong>’s premium Barrington® product line. With the<br />

addition of these four new Craftsman designs, <strong>Masonite</strong> brings unmatched craftsmanship with the look of real wood at a<br />

lower price point.<br />

All designs are available in 6 foot 8 inch height and 2 foot 8 inch or 3 foot widths.<br />

Barrington Fiberglass Entry Doors<br />

With the introduction of new decorative glass, the traditional Barrington® collection of fiberglass entry<br />

doors is getting a contemporary makeover for 2012. Designed with distinct raised moulding and<br />

recessed panels, Barrington entry doors have visual depth and character and are available in mahogany<br />

or oak wood-grain textures.<br />

Updated glass designs feature fewer bevels, sleek lines and dark, matte caming.<br />

<strong>New</strong> Exterior Door Glass Designs<br />

Based on strong customer demand for contemporary and elegant textured<br />

glass designs, <strong>Masonite</strong> introduces three new decorative glass products<br />

called Brise, Cuzco and Kordella. The Brise product is a dual pane<br />

design with silkscreen etching, and Cuzco and Kordella both feature<br />

sophisticated textures, subtle bevels and dark gray glass accents. All three


<strong>New</strong> <strong>Products</strong><br />

designs provide contemporary solutions for customers wanting a more modern look than traditional designs or center<br />

clusters surrounded by a border.<br />

Trend research shows that homeowners who select an entry door with a glass panel want to add natural light to their<br />

homes while maintaining a high level of privacy. In concert with this, <strong>Masonite</strong>’s three new glass designs rate a seven or<br />

higher on the privacy level scale, which measures the obscurity of glass on a scale from one to nine.<br />

About <strong>Masonite</strong><br />

<strong>Masonite</strong>® is one of the world’s largest manufacturers of interior, exterior and patio doors for residential and<br />

commercial applications. For more than 80 years, the company has been committed to building enduring products and<br />

simplified solutions through innovation. Headquartered in Tampa, Fla., <strong>Masonite</strong> employs more than 7,000 people<br />

worldwide. To find a dealer or retailer near you, or for more information, please visit www.masonite.com.<br />

For More Information<br />

Kelly Nichols<br />

Kleber and Associates (for <strong>Masonite</strong>)<br />

knichols@kleberandassociates.com<br />

(770) 518-1000, ext. 210

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