New Products - Masonite
New Products - Masonite
New Products - Masonite
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<strong>Masonite</strong> debuts designer doors at International Builders’ Show<br />
<strong>New</strong> <strong>Products</strong><br />
Bolstering its roster of reliable and innovative products, global door manufacturer <strong>Masonite</strong>® introduces new interior<br />
and entry doors at the 2012 International Builders’ Show. The latest product line-up solidifies <strong>Masonite</strong>’s position as an<br />
industry leader, offering cutting edge designs to meet any customer’s preference.<br />
Router-Carved Interior Door Collection<br />
<strong>Masonite</strong> expands into the router-carved door category with a medium-density fiberboard<br />
(MDF) collection that has a superior heft and presence not found in traditional molded<br />
panel doors. Segmented into three separate product lines called Bolection®, Carte<br />
Blanche and CYMA, the collection allows customers access to cost-effective and<br />
designer carved doors.<br />
The CYMA collection of residential interior doors includes 65 standard designs at a value<br />
driven price point. Commercial doors are available from the Carte Blanche collection,<br />
which also includes 65 styles. The Bolection line of doors is a high-end custom offering that gives homeowners the<br />
opportunity to create their own designs.<br />
All three designer carved door lines are comprised of solid slab panel MDF doors with stile and rail construction also<br />
available. Panel designs are routed, sized, machined and primed with a fully automated CNC machine and finishing line.<br />
West End Interior Door Collection<br />
modern.<br />
<strong>Masonite</strong> introduces the West End collection, a premium offering in the molded<br />
door category. Available in two designs, the Melrose and the Berkley, in a primed<br />
hardboard finish, this versatile new product line features sharp horizontal embossed<br />
lines and bold graphic elements to evoke a chic and metropolitan feel in any home.<br />
Available in 80” and 84” heights, these doors are simple, clean and classically
<strong>New</strong> <strong>Products</strong><br />
West End doors are available in the eco-friendly Safe ‘N Sound® Emerald option. With a core made of rapidly<br />
renewable wheat straw, Safe ‘N Sound Emerald doors have no added urea formaldehyde and are FSC (Forestry<br />
Stewardship Council) certified.<br />
Additionally, these doors significantly reduce sound transmission and are lighter than conventional particleboard core<br />
allowing for easier handling and installation as well as less hardware and jamb wear.<br />
Fir Grain Belleville Fiberglass Entry Doors<br />
Trend research indicates that fir is one of the most preferred wood grain patterns because of its ease<br />
of finishing and painting. <strong>New</strong> for 2012, <strong>Masonite</strong> offers its six panel, Hollister and Craftsman<br />
fiberglass entry doors in fir grain texture, in addition to mahogany and oak.<br />
Engineered to last a lifetime, <strong>Masonite</strong> fiberglass entry doors provide maximum security while<br />
resisting splitting, cracking and warping. In addition, they are made with a polyurethane foam core to<br />
increase energy savings. A high-performance composite material is also used on the bottom rails,<br />
providing excellent corrosion- and rot-resistance.<br />
AvantGuard Finish Technology Now Available in Cherry<br />
<strong>Masonite</strong>’s AvantGuard finish technology allows homeowners to replicate the look of exclusive<br />
hardwood without the constant maintenance and hefty price tag.<br />
This innovative digital printing process creates the appearance of authentic wood, like Spanish cedar,<br />
black walnut and – new for 2012 – cherry on low-maintenance fiberglass doors. The technique is<br />
much more sustainable than manufacturing classic wood doors, drastically reducing the amount of<br />
trees harvested. AvantGuard is true wood technology, meaning it simulates the beauty of real wood<br />
with the ultimate durability of a uniquely engineered fiberglass door.<br />
All AvantGuard doors are finished with an automotive-type coating, providing homeowners five years of maintenance-<br />
free use.
Craftsman Entry Doors<br />
<strong>New</strong> <strong>Products</strong><br />
Four new designs were added to <strong>Masonite</strong>’s popular Craftsman line of mission style entry doors,<br />
including high-definition and pre-finished steel and smooth, oak and fir premium fiberglass. The smooth<br />
finish of the steel and smooth fiberglass is perfect for painting, while the authentic wood-grain textures<br />
of oak and fir give these doors the beauty of wood without the necessary upkeep. All of these<br />
new Craftsman doors feature a clean and simple two-panel design, and the new fiberglass styles are<br />
comprised of recessed panels for an authentic craftsman appearance.<br />
A larger glass area provides more natural light and new glass panels are available in clear lites with external grids, for a<br />
classic look, or decorative glass lites, which offer a higher obscurity level.<br />
The Craftsman style door was previously only available in <strong>Masonite</strong>’s premium Barrington® product line. With the<br />
addition of these four new Craftsman designs, <strong>Masonite</strong> brings unmatched craftsmanship with the look of real wood at a<br />
lower price point.<br />
All designs are available in 6 foot 8 inch height and 2 foot 8 inch or 3 foot widths.<br />
Barrington Fiberglass Entry Doors<br />
With the introduction of new decorative glass, the traditional Barrington® collection of fiberglass entry<br />
doors is getting a contemporary makeover for 2012. Designed with distinct raised moulding and<br />
recessed panels, Barrington entry doors have visual depth and character and are available in mahogany<br />
or oak wood-grain textures.<br />
Updated glass designs feature fewer bevels, sleek lines and dark, matte caming.<br />
<strong>New</strong> Exterior Door Glass Designs<br />
Based on strong customer demand for contemporary and elegant textured<br />
glass designs, <strong>Masonite</strong> introduces three new decorative glass products<br />
called Brise, Cuzco and Kordella. The Brise product is a dual pane<br />
design with silkscreen etching, and Cuzco and Kordella both feature<br />
sophisticated textures, subtle bevels and dark gray glass accents. All three
<strong>New</strong> <strong>Products</strong><br />
designs provide contemporary solutions for customers wanting a more modern look than traditional designs or center<br />
clusters surrounded by a border.<br />
Trend research shows that homeowners who select an entry door with a glass panel want to add natural light to their<br />
homes while maintaining a high level of privacy. In concert with this, <strong>Masonite</strong>’s three new glass designs rate a seven or<br />
higher on the privacy level scale, which measures the obscurity of glass on a scale from one to nine.<br />
About <strong>Masonite</strong><br />
<strong>Masonite</strong>® is one of the world’s largest manufacturers of interior, exterior and patio doors for residential and<br />
commercial applications. For more than 80 years, the company has been committed to building enduring products and<br />
simplified solutions through innovation. Headquartered in Tampa, Fla., <strong>Masonite</strong> employs more than 7,000 people<br />
worldwide. To find a dealer or retailer near you, or for more information, please visit www.masonite.com.<br />
For More Information<br />
Kelly Nichols<br />
Kleber and Associates (for <strong>Masonite</strong>)<br />
knichols@kleberandassociates.com<br />
(770) 518-1000, ext. 210