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Generation Y and the Workplace Annual Report 2010 - Haworth

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96<br />

World<br />

301118 to 25 year old<br />

Location<br />

respondents: {<br />

71% would prefer to work in an urban<br />

setting against 29% in a rural setting.<br />

A modern or contemporary style with<br />

subtle; clinical, relaxing colors.<br />

39% would prefer only natural light in<br />

<strong>the</strong>ir working environment.<br />

All countries: 18-25 years old preferences <strong>and</strong><br />

expectations for working.<br />

57% would prefer to have an employer which<br />

provides a workplace which goes beyond<br />

environmentally compliance.<br />

Representing 57.3% of <strong>the</strong> total sample<br />

50.3% of males <strong>and</strong><br />

49.7% of females<br />

55.6% of respondents are studying<br />

Global WorkPlace Innovation<br />

All countries: 18-25 years old individual space<br />

preferences.<br />

Travel<br />

40% by car of which 30% would prefer to<br />

drive a hybrid car<br />

14% cycling<br />

10% by motorcycle or scooter<br />

19% by public transport<br />

17% walking<br />

Top 3 priorities when chosing an employer:<br />

1. Opportunities for Learning<br />

2. Quality of Life<br />

3. Work Colleagues<br />

Conclusion Continued...<br />

It is conceivable that <strong>the</strong>re might come a day when<br />

offices are no longer considered necessary. For<br />

<strong>the</strong> moment though, <strong>the</strong> provision of appropriate<br />

workplaces remains largely with employers. Our<br />

results <strong>and</strong> our observations show that individual<br />

engage with <strong>the</strong>ir working environments <strong>and</strong> <strong>the</strong><br />

people around <strong>the</strong>m.<br />

There is a common belief that people are more<br />

often interested in what’s happening on <strong>the</strong>ir<br />

digital devices than <strong>the</strong> people sitting next to <strong>the</strong>m.<br />

But <strong>the</strong> Oxygenz results demonstrate again that<br />

work is inherently social. Organisations now have<br />

<strong>the</strong> opportunity to view <strong>the</strong> <strong>Generation</strong> Y sociability<br />

as a source of business advantages, giving <strong>the</strong>m<br />

access to <strong>the</strong> collective intelligence available across<br />

organisational boundaries <strong>and</strong> contained within<br />

<strong>Generation</strong> Y’s extended personal networks.<br />

Recognising <strong>the</strong> value of networked sociability <strong>and</strong><br />

enabling it through <strong>the</strong> design of <strong>the</strong> workplace<br />

<strong>and</strong> organisational support environments will<br />

allow businesses to tap into <strong>the</strong> powerhouse of <strong>the</strong><br />

<strong>Generation</strong> Y energy, innovation, knowledge <strong>and</strong><br />

creative potential.<br />

Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />

Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />

Recommendations:<br />

Having understood <strong>the</strong> workplace preferences of<br />

<strong>Generation</strong> Y, it is important to underst<strong>and</strong> <strong>the</strong><br />

implication of <strong>the</strong> findings for employers, facilities<br />

managers <strong>and</strong> real estate owners <strong>and</strong> investors.<br />

Success will be about compromise <strong>and</strong> determining<br />

<strong>the</strong> essentials versus <strong>the</strong> nice to haves.<br />

Location:<br />

Urban to Slightly Urban<br />

Design:<br />

Modern, well light, subtle with natural <strong>and</strong> soft<br />

materials<br />

Sustainability:<br />

Strong emphasis on sustainable ways of<br />

working<br />

Provision for employees to drive <strong>and</strong> use<br />

public<br />

Transport, promoting cycling to work<br />

Functionality:<br />

Dedicated desks with scope for sharing<br />

Space per desk above average st<strong>and</strong>ard<br />

Wide range of support environments<br />

Range of different support environments<br />

Supporting flexibility in terms of time <strong>and</strong><br />

location is key<br />

Support social interaction <strong>and</strong> opportunities<br />

for learning<br />

Facilities:<br />

Very high st<strong>and</strong>ard of facility services<br />

Access to social facilities<br />

Technology:<br />

Seamlessly incorporated to enhance productivity<br />

Mobile technology should be a priority<br />

97

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