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Generation Y and the Workplace Annual Report 2010 - Haworth

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76<br />

Art @ work<br />

The question of Art in <strong>the</strong> workplace is very controversial as not everybody appreciates nor likes Art.<br />

Often Art is an exhibition of wealth <strong>and</strong> <strong>the</strong> common underst<strong>and</strong>ing is that if an organisation can afford<br />

to invest into Art, <strong>the</strong>n it is a wealthy organisation. Although <strong>the</strong> reality of corporate investment into Art<br />

is somehow very different:<br />

Art could be a stable financial investment <strong>and</strong> a demonstration of an organisation capital investment<br />

Art is often used to promote local talent <strong>and</strong> support local communities<br />

Art is a symbol to promote a company culture, tradition <strong>and</strong> values<br />

Art is decorative as designer furniture are<br />

Art is inviting employees to explore new horizons<br />

Art gives an identity to a space<br />

It is also argued that Artwork can provide a well-needed distraction to prevent excessive concentration<br />

on a computer monitor <strong>and</strong> if <strong>the</strong> workforce is in a creative industry, <strong>the</strong>n displaying art can provide<br />

inspiration, trigger creativity <strong>and</strong> impact on productivity.<br />

So how does this question of Art matters to <strong>the</strong> <strong>Generation</strong> Y? Is Art an important element in our<br />

working environment?<br />

Overall, across our sample of respondents, 59% agreed that a little presence of Art in <strong>the</strong> office is<br />

enough. Only 8% prefer a lot of Art in <strong>the</strong> office, with 3% actually having no particular attraction to Art in<br />

<strong>the</strong> workplace.<br />

Figure 36: Level of Art in <strong>the</strong> workplace - 18-25 yrs old,<br />

all countries<br />

Particularly, <strong>the</strong> Art & Design sector leads <strong>the</strong> way with 23% of <strong>the</strong>ir respondent preferring a lot of Art in<br />

<strong>the</strong>ir workplace, against only 3% in <strong>the</strong> financial sector but still being <strong>the</strong> sector with <strong>the</strong> highest dem<strong>and</strong><br />

for Art in <strong>the</strong> <strong>Workplace</strong> with <strong>the</strong> Media, Marketing <strong>and</strong> Communication Sector.<br />

Global WorkPlace Innovation<br />

Recommendations:<br />

Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />

Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />

Exactly <strong>the</strong> same answers applied to <strong>the</strong> <strong>Generation</strong> X. These<br />

results demonstrate that <strong>the</strong> <strong>Generation</strong> Y does not differ from<br />

<strong>the</strong> overall global sample <strong>and</strong> overall Art has a little importance<br />

in <strong>the</strong> workplace. However if we breakdown <strong>the</strong> answers per<br />

industry sector, we can start to observe major differences.<br />

Figure 37: Preferences for Art in <strong>the</strong> workplace per industry sector, 18-25 years old, all countries<br />

Preferences in terms of <strong>the</strong> look <strong>and</strong> feel of <strong>the</strong> working environment are also interesting.<br />

Natural finishes are a preference across <strong>the</strong> sample of respondents <strong>and</strong> <strong>the</strong> majority privileged<br />

natural features<br />

Offer a modern, open <strong>and</strong> light working environment<br />

Privilege natural fittings <strong>and</strong> lighting around <strong>the</strong> working environment<br />

Consider Art in <strong>the</strong> working environment<br />

77

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