Generation Y and the Workplace Annual Report 2010 - Haworth
Generation Y and the Workplace Annual Report 2010 - Haworth
Generation Y and the Workplace Annual Report 2010 - Haworth
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Focus<br />
Facilities Management Support Services<br />
What reception services would you prefer to have?<br />
What food facilities would you prefer to have in your workplace?<br />
What social facilities would you prefer to have at work?<br />
Overview<br />
Employees always prefer having on-site facilities ranging from a reception to catering services <strong>and</strong> even<br />
access to a range of social facilities, such as shops <strong>and</strong> gymnasiums. Dem<strong>and</strong> <strong>and</strong> expectations for such<br />
services in <strong>the</strong> workplace seem to be increasing with time <strong>and</strong> more real estate developers are offering<br />
a wider range of facilities on site. Efforts to meet such a dem<strong>and</strong> may in turn yield a sense of belonging<br />
<strong>and</strong> possibly cohesion between employees <strong>and</strong> <strong>the</strong> workplace. However <strong>the</strong> cost of operating this type of<br />
facilities in prime location, could be extravagant, <strong>and</strong> few property owners can actually offer it. Instead<br />
<strong>the</strong> proximity of <strong>the</strong> workplace to a wide range of social facilities is often favoured.<br />
The results:<br />
Reception <strong>and</strong> Secruity<br />
We have seen new workplace models offering a wide choice of facilities on site, with <strong>the</strong> objective<br />
to recreate a sense of community <strong>and</strong> belonging to <strong>the</strong> space. This ‘streetscape’ concepts are more<br />
common <strong>and</strong> increasing in dem<strong>and</strong> particularly where security <strong>and</strong> access is an issue. 79% of The<br />
<strong>Generation</strong> Y prefers at least a 5 Star service in <strong>the</strong> workplace (reception services <strong>and</strong> security guard)<br />
with 37% a concierge type of service (54% in India).<br />
Figure 23: Reception Services: <strong>Generation</strong> Y 18-25 yrs<br />
old, all countries<br />
The <strong>Generation</strong> Y preferences in particular are<br />
very high compared to <strong>the</strong> rest of <strong>the</strong> sample,<br />
with requirements for 5 stars to 7 stars services,<br />
requesting a high level of reception services as far<br />
as dedicated concierge services on-site. It follows<br />
<strong>the</strong> <strong>Generation</strong> X requirements, but to a higher<br />
service level.<br />
Global WorkPlace Innovation<br />
Figure 24: Level of services across <strong>the</strong> industry sectors, <strong>the</strong> age groups, per country.<br />
The dem<strong>and</strong> from females <strong>and</strong> males are equally very high, with male percentages higher than female.<br />
We can observe some differences per industry sector, with <strong>the</strong> Finance <strong>and</strong> Media sectors having<br />
higher requirements.<br />
League table: Support Services<br />
Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />
Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />
When a campus is too big<br />
it’s a waste of resources as<br />
employees are not motivated to<br />
use facilities if <strong>the</strong>y are not<br />
easily reachable.... Don’t forget<br />
to right size <strong>the</strong> ‘perfect<br />
workplace’…<br />
Galith, 1984<br />
India is <strong>the</strong> most dem<strong>and</strong>ing<br />
country<br />
The 18 to 25 yrs old are <strong>the</strong><br />
most dem<strong>and</strong>ing age group<br />
The Finance Industry <strong>and</strong><br />
Media, Communication &<br />
Marketing Industry are <strong>the</strong><br />
most dem<strong>and</strong>ing industry<br />
sectors<br />
Male employees are more<br />
dem<strong>and</strong>ing than female<br />
employees<br />
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