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Generation Y and the Workplace Annual Report 2010 - Haworth

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58<br />

Focus<br />

Top<br />

1<br />

Top<br />

2<br />

Top<br />

3<br />

Creativity & Productivity<br />

What are <strong>the</strong> top three factors which would enhance your productivity <strong>and</strong> your creativity?<br />

Overview<br />

Factors ranging from technology, <strong>the</strong> surrounding atmosphere to <strong>the</strong> network of people around <strong>and</strong><br />

colleagues, affect productivity <strong>and</strong> creativity levels. However, technology seems to be <strong>the</strong> key factor for<br />

productivity as employees find it easier <strong>and</strong> more effective to work when equipped with <strong>the</strong> right IT to help<br />

get <strong>the</strong> job done. Similar to productivity, <strong>the</strong> people around an employee, <strong>the</strong> ambiance <strong>and</strong> atmosphere<br />

<strong>and</strong> technologies help enhance creativity. Having enough space to be creative <strong>and</strong> brainstorm ideas as well<br />

as interaction with people, are important to <strong>Generation</strong> Y employees. The results around Productivity <strong>and</strong><br />

Creativity are striking <strong>and</strong> have been consistent throughout <strong>the</strong> survey.<br />

Productivity is triggered by three factors:<br />

1. The people around <strong>the</strong> workplace<br />

2. The ambiance <strong>and</strong> atmosphere within <strong>the</strong> workplace<br />

3. The technology we are provided with<br />

While Creativity is triggered by <strong>the</strong> same three factors, but not in <strong>the</strong> same priority:<br />

1. The technology we are given to carry out our work<br />

2. The ambiance <strong>and</strong> atmosphere around us<br />

3. The people we work with<br />

Creativity<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Technology<br />

in<br />

office<br />

18-25yrs 26-35yrs 36-45yrs 46-55yrs 56-65yrs<br />

Productivity<br />

Technology<br />

in<br />

office<br />

People<br />

around<br />

Ambiance<br />

& Atmosphere<br />

Creativity<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Technology<br />

in<br />

office<br />

Productivity<br />

Technology<br />

in<br />

office<br />

People<br />

around<br />

Ambiance<br />

& Atmosphere<br />

Creativity<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Technology<br />

in <strong>the</strong><br />

office<br />

Figure 21: Creativity <strong>and</strong> Productivity: per age group, all countries<br />

Productivity<br />

Technology<br />

in<br />

office<br />

People<br />

around<br />

Ambiance<br />

& Atmosphere<br />

The results demonstrate indirectly <strong>the</strong> importance of <strong>the</strong> physical environment in which we work, <strong>the</strong><br />

technological support provided <strong>and</strong> how interacting with o<strong>the</strong>r people is crucial to trigger our productivity<br />

<strong>and</strong> creativity. O<strong>the</strong>r factors contributing to increasing our productivity <strong>and</strong> creativity range from <strong>the</strong> company<br />

culture, <strong>the</strong> workspace provided, Includeing access to private spaces, <strong>the</strong> attachment we place to working with<br />

a team <strong>and</strong> access to knowledge. Chosing where <strong>and</strong> how to work is also a major factor for <strong>the</strong> <strong>Generation</strong> Y.<br />

Global WorkPlace Innovation<br />

Creativity<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Technology<br />

in <strong>the</strong><br />

office<br />

Productivity<br />

Technology<br />

in<br />

office<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Creativity<br />

Ambiance<br />

& Atmosphere<br />

People<br />

Around<br />

Technology<br />

in <strong>the</strong><br />

office<br />

Productivity<br />

Technology<br />

in<br />

office<br />

People<br />

Around<br />

Ambiance<br />

& Atmosphere<br />

Creativity:<br />

<strong>the</strong> production <strong>and</strong> use of<br />

unusual <strong>and</strong> creative ideas<br />

Productivity:<br />

<strong>the</strong> rate of which we<br />

work, produce goods <strong>and</strong><br />

output to our company<br />

Figure 22: Productivity: <strong>Generation</strong> Y, all countries<br />

Recommendations<br />

Privilege team work to boost creativity<br />

Provide a wide range of workspace to support productivity<br />

Provide <strong>the</strong> right technological support to employees to support productivity<br />

Create a working environment with an ambiance <strong>and</strong> atmosphere which<br />

promote interaction <strong>and</strong> team working<br />

Technology + Ambiance & Atmosphere +<br />

People around = Creativity <strong>and</strong> Productivity<br />

Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />

Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />

59

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