Generation Y and the Workplace Annual Report 2010 - Haworth

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Global WorkPlace Innovation
Design Approach
More than a questionnaire, Oxygenz offers a
unique approach to gather information using an
advanced on-line tool:
It is interactive and engaging by using a
combination of on-line solutions
It uses images and words as a way to
communicate and ask the question
It is educational and enables the users to
discover what work and the workplace are about
The Generation Y is, perhaps, the most digitally
sophisticated generation we have ever seen. Studies
now tell us that more than 80 percent of teenagers
have Internet access, and a recent study further
predicts that current 10-17-year olds will spend
one-third of their lives (23 years) on the Internet.
They truly are the children of what was once called
the ‘microchip revolution’.
As such, they have grown up with computers and
using them is second nature. In tests, it has been
found that, generally, their hand-eye coordination
skills are extremely well developed. The
Generation Y, especially in the US, are also the
Nintendo Generation – they grew up with video
games, with the bright colours, bells and whistles
of interactive entertainment.
In the video game space, the Generation Y is
beginning to expect the easy manipulation of
digital environments, by customizing characters
(avatars) and directly affecting the digital worlds in
which those characters exist. The Generation Y is
most likely to be an early adopter.
Copyright © 2010, Johnson Controls. Confidential. All Rights Reserved.
Intellectual Property Johnson Controls, Haworth and iDEA.
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