Generation Y and the Workplace Annual Report 2010 - Haworth

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Methodology Continued
The research team:
Name Role Title & Organisation
Dr. Marie Puybaraud, PhD
Simon Russell
Adrian Clews
Amber Pimm-Jones
Andrew Garner
Nick Cooper
Robin Clarke
Oxygenz Project Leader and
Manager
Senior Researcher
Project Manager for the Design
of Oxygenz
Designer
DTP and Graphic Designer
Programmer
Programmer and Designer
Graphic Designer and Brand
Kate North Project Adviser
Dr. Jay Brand
Project Adviser on behalf of our
research sponsor and partner,
Haworth
Dr. Anne Marie McEwan Senior Researcher and adviser
Eline Leussink
Dashboard Development
Data analyst
Malavika Kamath Researcher for Asia
Lewis Beck Data analyst
Global WorkPlace Innovation
Director Global WorkPlace
Innovation
Johnson Controls
Director of Communication
iDEA
Design and Programming Team
iDEA
Vice President Business
Development, eWork
(previously Director of Ideation
for HAWORTH)
Cognitive Psychologist
HAWORTH
CEO,
The Smart Work Company
Senior Consultant
Johnson Controls
Communication Manager
Johnson Controls
Director of Workplace
Johnson Controls
The first data analysis using both our reporting tool and the statistical package analysis SPSS, was
carried out in July 2008 after a monthly monitoring of the results to assess the reliability of the data and
correct any errors or omissions. The number of respondents has grown steadily in one year and a half
from the time of the launch to the global data analysis carried out from July 2009 to September 2009.
Total
All
18-25
years
old
Country
studies:
Copyright © 2010, Johnson Controls. Confidential. All Rights Reserved.
Intellectual Property Johnson Controls, Haworth and iDEA.
UK % US % China % India %
All=5375 607 11.3 1217 22.6 660 12.3 897 16.7
18-25
years old
286 47.1 539 44.3 489 74 718 80
Male 305 50.25 570 46 205 31 613 68
Female 302 49.75 647 54 455 69 284 32
Male 126 44 239 44.3 136 27.8 495 69
Female 160 56 300 55.7 350 72.2 223 31
Studying 159 55.6 420 77.9 330 67 539 75
The respondents were targeted via a communication campaign:
Organising launch with our Academic partners in Europe (UK, Germany and The Netherlands),
Asia (China and India), the US and South Africa
Advertising the Oxygenz survey on Social Networks: Facebook, Google, Twitter, LinkedIn, Hyves
Promoting Oxygenz across our industry and research community via public speeches and presentations
Publishing regular articles on the project in the media and press
Engaging our employees via internal communications
In 12 months of actively promoting the website, we attracted tens of thousands of visitors to our website
www.oxygenz.com and collected more than 5,300 respondents completed on line surveys:
45.7% are female and 54.3% of males respondents
More than 3,000 respondents are within our targeted age group of 18 to 25 years old in 2009
More than 1000 respondents fit within the generation X age group of 26 to 45 years old in 2009
The database is robust, providing a wide range of participants across our targeted regions and a
significant number of respondents within our targeted age group, the 18 to 25 years old in 2009. The
dataset also enables to run comparative analysis across age groups (18-25 years old against 26-35 years
old…), and across industry sectors and countries, where we have a relevant data sample to study.
To date Oxygenz is the largest data sample of respondents across multi regions and industry sectors
addressing and sharing their aspirations about the way they would like to work and what are their
preferences in the workplace.
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