Generation Y and the Workplace Annual Report 2010 - Haworth

Generation Y and the Workplace Annual Report 2010 - Haworth Generation Y and the Workplace Annual Report 2010 - Haworth

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4 Global WorkPlace Innovation List of Figures Figure 1: Who are the Millennials, aka Generation Y? ................................................................................... 19 Figure 2: World Population in 2009 .............................................................................................................. 22 Figure 3: US – Demographic pyramid, 2009 ................................................................................................. 27 Figure 4: India – Demographic pyramid, 2009 ............................................................................................. 28 Figure 5: China – Demographic pyramid, 2009 ............................................................................................ 31 Figure 6: UK – Demographic pyramid, 2009 ................................................................................................ 32 Figure 7: Choice of Company: per age group, all countries ......................................................................... 48 Figure 8: Choice of Company for 18-25 yrs old ........................................................................................... 49 Figure 9: Choice of Company for 18-25 yrs old, key countries .................................................................... 49 Figure 10: Location of the office: per country, 18-25 years old .................................................................... 50 Figure 11: Location of the office: Generation Y vs. Generation Y ................................................................. 51 Figure 12: Mode of Transport: all ages, all countries ................................................................................... 52 Figure 13: Mode of Transport: per age group, all countries ......................................................................... 53 Figure 14: Mode of Transport: per country, 18-25 years old ........................................................................ 53 Figure 15: Choice of car per age group ........................................................................................................ 54 Figure 16: Pattern of Work: Generation Y 18-25 yrs old, all countries .......................................................... 55 Figure 17: Preferred Level of Mobility: Generation Y 18-25 yrs old .................................................. 56 Figure 18: Pattern of Work: Generation Y 18-25 yrs old, all countries .......................................................... 56 Figure 19: Flexible Working Pattern – preferred vs. expected: per age group, all countries ......................... 57 Figure 20: Flexible Working Pattern – preferred vs. expected: per country all countries for 18-25 yrs old ... 57 Figure 21: Creativity: per age group, all countries ....................................................................................... 58 Figure 22: Productivity: Generation Y, all countries ...................................................................................... 59 Figure 23: Reception Services: Generation Y 18-25 yrs old, all countries ..................................................... 62 Figure 24: Level of services across the industry sectors, the age groups, per country. ................................ 63 Figure 25: Food Facilities on site, Generation Y, all countries ...................................................................... 64 Figure 26: Social Facilities on site, Generation Y, all countries ..................................................................... 65 Figure 27: Environmental Workplace: Generation Y 18-25 yrs old, all countries .......................................... 66 Figure 28: Environmental requirements for the workplace – per age group, all countries ........................... 67 Figure 29a: Environmental requirements per industry sector, 18-25 years old, per countries ..................... 67 Figure 29b: Environmental requirements per industry sector, 18-25 years old, per industry sector ............ 68 Figure 30: Preferred style in the workplace per age group and country ....................................................... 72 Figure 31: Colours on the wall – 18-25 yrs old, all countries ....................................................................... 71 Figure 32: Style per gender - 18-25 years old .............................................................................................. 73 Figure 33: Finishes per gender – 18-25 years old ........................................................................................ 73 Figure 34: Preferred finishes in the workplace per age group and country .................................................. 74 Figure 35: Level of Lighting in the office ...................................................................................................... 75 Figure 36: Level of Art in the workplace - 18-25 yrs old, all countries .......................................................... 76 Figure 37: Preferences for Art in the workplace per industry sector, 18-25 years old, all countries ............. 77 Figure 38: Comfort with Space: all respondents – per country ..................................................................... 81 Figure 39: Level of comfort with space, sqm per person, 18-25 years old ................................................... 81 Figure 40: Individual workspace: Generation Y 18-25 yrs old, all countries ................................................. 82 Figure 41: Individual space preferred at work, 18-25 years old, per country ............................................... 82 Figure 42: Collaborative Environment: Generation Y 18-25 yrs old, all countries ......................................... 86 Figure 43: Access to collaborative spaces, 18-25 years old, per country ..................................................... 87 Figure 44: Choice of collaborative space: per age group ............................................................................. 88 Figure 45: Choice of collaborative space: per industry sector, all ages ........................................................ 89 Figure 46: The Smart Workplace 2030 – Johnson Controls © 2009 ......................................................92 Copyright © 2010, Johnson Controls. Confidential. All Rights Reserved. Intellectual Property Johnson Controls, Haworth and iDEA. 5

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Global WorkPlace Innovation<br />

List of Figures<br />

Figure 1: Who are <strong>the</strong> Millennials, aka <strong>Generation</strong> Y? ................................................................................... 19<br />

Figure 2: World Population in 2009 .............................................................................................................. 22<br />

Figure 3: US – Demographic pyramid, 2009 ................................................................................................. 27<br />

Figure 4: India – Demographic pyramid, 2009 ............................................................................................. 28<br />

Figure 5: China – Demographic pyramid, 2009 ............................................................................................ 31<br />

Figure 6: UK – Demographic pyramid, 2009 ................................................................................................ 32<br />

Figure 7: Choice of Company: per age group, all countries ......................................................................... 48<br />

Figure 8: Choice of Company for 18-25 yrs old ........................................................................................... 49<br />

Figure 9: Choice of Company for 18-25 yrs old, key countries .................................................................... 49<br />

Figure 10: Location of <strong>the</strong> office: per country, 18-25 years old .................................................................... 50<br />

Figure 11: Location of <strong>the</strong> office: <strong>Generation</strong> Y vs. <strong>Generation</strong> Y ................................................................. 51<br />

Figure 12: Mode of Transport: all ages, all countries ................................................................................... 52<br />

Figure 13: Mode of Transport: per age group, all countries ......................................................................... 53<br />

Figure 14: Mode of Transport: per country, 18-25 years old ........................................................................ 53<br />

Figure 15: Choice of car per age group ........................................................................................................ 54<br />

Figure 16: Pattern of Work: <strong>Generation</strong> Y 18-25 yrs old, all countries .......................................................... 55<br />

Figure 17: Preferred Level of Mobility: <strong>Generation</strong> Y 18-25 yrs old .................................................. 56<br />

Figure 18: Pattern of Work: <strong>Generation</strong> Y 18-25 yrs old, all countries .......................................................... 56<br />

Figure 19: Flexible Working Pattern – preferred vs. expected: per age group, all countries ......................... 57<br />

Figure 20: Flexible Working Pattern – preferred vs. expected: per country all countries for 18-25 yrs old ... 57<br />

Figure 21: Creativity: per age group, all countries ....................................................................................... 58<br />

Figure 22: Productivity: <strong>Generation</strong> Y, all countries ...................................................................................... 59<br />

Figure 23: Reception Services: <strong>Generation</strong> Y 18-25 yrs old, all countries ..................................................... 62<br />

Figure 24: Level of services across <strong>the</strong> industry sectors, <strong>the</strong> age groups, per country. ................................ 63<br />

Figure 25: Food Facilities on site, <strong>Generation</strong> Y, all countries ...................................................................... 64<br />

Figure 26: Social Facilities on site, <strong>Generation</strong> Y, all countries ..................................................................... 65<br />

Figure 27: Environmental <strong>Workplace</strong>: <strong>Generation</strong> Y 18-25 yrs old, all countries .......................................... 66<br />

Figure 28: Environmental requirements for <strong>the</strong> workplace – per age group, all countries ........................... 67<br />

Figure 29a: Environmental requirements per industry sector, 18-25 years old, per countries ..................... 67<br />

Figure 29b: Environmental requirements per industry sector, 18-25 years old, per industry sector ............ 68<br />

Figure 30: Preferred style in <strong>the</strong> workplace per age group <strong>and</strong> country ....................................................... 72<br />

Figure 31: Colours on <strong>the</strong> wall – 18-25 yrs old, all countries ....................................................................... 71<br />

Figure 32: Style per gender - 18-25 years old .............................................................................................. 73<br />

Figure 33: Finishes per gender – 18-25 years old ........................................................................................ 73<br />

Figure 34: Preferred finishes in <strong>the</strong> workplace per age group <strong>and</strong> country .................................................. 74<br />

Figure 35: Level of Lighting in <strong>the</strong> office ...................................................................................................... 75<br />

Figure 36: Level of Art in <strong>the</strong> workplace - 18-25 yrs old, all countries .......................................................... 76<br />

Figure 37: Preferences for Art in <strong>the</strong> workplace per industry sector, 18-25 years old, all countries ............. 77<br />

Figure 38: Comfort with Space: all respondents – per country ..................................................................... 81<br />

Figure 39: Level of comfort with space, sqm per person, 18-25 years old ................................................... 81<br />

Figure 40: Individual workspace: <strong>Generation</strong> Y 18-25 yrs old, all countries ................................................. 82<br />

Figure 41: Individual space preferred at work, 18-25 years old, per country ............................................... 82<br />

Figure 42: Collaborative Environment: <strong>Generation</strong> Y 18-25 yrs old, all countries ......................................... 86<br />

Figure 43: Access to collaborative spaces, 18-25 years old, per country ..................................................... 87<br />

Figure 44: Choice of collaborative space: per age group ............................................................................. 88<br />

Figure 45: Choice of collaborative space: per industry sector, all ages ........................................................ 89<br />

Figure 46: The Smart <strong>Workplace</strong> 2030 – Johnson Controls © 2009 ......................................................92<br />

Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />

Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />

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