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Generation Y and the Workplace Annual Report 2010 - Haworth

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World Demographics<br />

As economies <strong>and</strong> businesses become more knowledge-intensive, knowledge <strong>and</strong> skills are at a<br />

premium. The fact that <strong>the</strong>re are not enough of <strong>the</strong>m only makes <strong>the</strong>ir talents even more attractive.<br />

Apparently <strong>the</strong>re is a dearth of <strong>Generation</strong> Y entering <strong>the</strong> workforce in Western Europe 13 . In <strong>the</strong> UK, for<br />

example, <strong>the</strong>y are <strong>the</strong> smallest of <strong>the</strong> generations in <strong>the</strong> current total population. Increasing numbers of<br />

<strong>the</strong>m are highly educated <strong>and</strong> <strong>the</strong>ir talents, as in <strong>the</strong> rest of <strong>the</strong> world, are in dem<strong>and</strong>.<br />

Figure 2: World Population in 2009<br />

Source: U.S. Census Bureau, International Data Base 14<br />

Worldwide In 2009, if we consider <strong>the</strong> wider definition of <strong>the</strong> generation Y (15-29 years old) <strong>and</strong> rely on<br />

current statistical database of <strong>the</strong> US Census Bureau, <strong>the</strong> wider <strong>Generation</strong> Y represents 25.47% of <strong>the</strong><br />

world population, <strong>the</strong> wider <strong>Generation</strong> X (30 to 44) represents 21.32% of <strong>the</strong> population. The first of <strong>the</strong><br />

Baby Boomers (45-64 years old) represent 18.55% of <strong>the</strong> world population <strong>and</strong> are due to retire in large<br />

numbers, starting in 2004, taking <strong>the</strong>ir knowledge <strong>and</strong> experience with <strong>the</strong>m. Countries such as Canada,<br />

Australia, <strong>and</strong> <strong>the</strong> United States could lose more than a third of <strong>the</strong>ir government employees by <strong>2010</strong> 15 .<br />

Worldwide, within <strong>the</strong> age group which we research, <strong>the</strong>y are more males than females, especially<br />

amongst <strong>the</strong> young generation (below 25 years old), while <strong>the</strong> older generation (above 50 years old) has<br />

more females than males.<br />

Global WorkPlace Innovation<br />

<strong>Generation</strong>s Population % Of World Population<br />

Gen Y - 15-29 years old 1,723,911,077.00 25.47<br />

Gen x - 30-44 year old 1,442,951,791.00 21.32<br />

Baby Boomers - 5 - 64 years old 1,233,836,150.00 18.56<br />

Traditionalists - 65-74 years old 316,330,067.00 4.67<br />

The world population increased from 3 billion<br />

in 1959 to 6 billion by 1999, a doubling that<br />

occurred over 40 years. The Census Bureau’s<br />

latest projections imply that population<br />

growth will continue into <strong>the</strong> 21st century,<br />

although more slowly. The world population<br />

is projected to grow from 6 billion in 1999 to<br />

9 billion by 2043, an increase of 50 percent<br />

that is expected to require 44 years. The<br />

world population growth rate rose from<br />

about 1.5 percent per year from 1950-51 to<br />

a peak of over 2 percent in <strong>the</strong> early 1960s<br />

due to reductions in mortality. Growth rates<br />

<strong>the</strong>reafter started to decline due to rising age<br />

at marriage as well as increasing availability<br />

<strong>and</strong> use of effective contraceptive methods.<br />

Note that changes in population growth have<br />

not always been steady. A dip in <strong>the</strong> growth<br />

rate from1959-1960, for instance, was due to<br />

Copyright © <strong>2010</strong>, Johnson Controls. Confidential. All Rights Reserved.<br />

Intellectual Property Johnson Controls, <strong>Haworth</strong> <strong>and</strong> iDEA.<br />

<strong>the</strong> Great Leap Forward in China. During that<br />

time, both natural disasters <strong>and</strong> decreased<br />

agricultural output in <strong>the</strong> wake of massive<br />

social reorganization caused China’s death rate<br />

to rise sharply <strong>and</strong> its fertility rate to fall by<br />

almost half.<br />

In addition to growth rates, ano<strong>the</strong>r way to<br />

look at population growth is to consider annual<br />

changes in <strong>the</strong> total population. The annual<br />

increase in world population peaked at about<br />

88 million in <strong>the</strong> late 1980s. The peak occurred<br />

<strong>the</strong>n, even though annual growth rates were<br />

past <strong>the</strong>ir peak in <strong>the</strong> late 1960s, because <strong>the</strong><br />

world population was higher in <strong>the</strong> 1980s than<br />

in <strong>the</strong> 1960s.’<br />

Source: U.S. Census Bureau, Population Division<br />

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