Generation Y and the Workplace Annual Report 2010 - Haworth

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Global WorkPlace Innovation
Contents
LIST OF FIGURES ...................................................5
EXECUTIVE SUMMARY ...........................................7
KEY FINDINGS ....................................................10
INTRODUCTION .................................................13
WHAT IS OXYGENZ .............................................14
Research question .............................................14
WHO ARE THESE YOUNG UPSTARTS? ...................17
WORLD DEMOGRAPHICS .....................................22
WHO IS THE GENERATION Y IN USA ....................24
WHO IS THE GENERATION Y IN INDIA ..................26
WHO IS THE GENERATION Y IN CHINA ................28
WHO IS THE GENERATION Y IN UK ......................30
WHO IS THE GENERATION Y? ..............................32
Digital, Connected, Social ..................................32
Challenging .......................................................32
Scarce ................................................................33
Transformational ...............................................33
DIFFERENCES EMERGE ........................................34
Traditionals .......................................................36
Baby Boomers ....................................................36
Generation Y ......................................................37
Generation X ......................................................37
METHODOLOGY .................................................38
DESIGN APPROACH ............................................42
BRANDOCRACY ..................................................44
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OXYGENZ RESULTS .............................................46
Choice Of Company ...........................................48
Location .............................................................50
Travel ................................................................52
Ways Of Working ................................................55
Creativity & Productivity .....................................58
Behind Creativity & Productivity .........................60
Facilities Management........................................62
- Reception & Security ........................................62
- Catering ..........................................................64
Environment ......................................................66
Workplace ..........................................................71
- Style ................................................................71
- Lighting ...........................................................74
- Art @ Work ......................................................75
Emotional Engagement ......................................78
Workspace .........................................................80
Social Networking ..............................................84
Collaboration .....................................................86
Technology ........................................................90
How technology is transforming work ................92
CONCLUSION .....................................................94
India ..................................................................98
China .................................................................99
USA .................................................................100
UK ...................................................................101
WHAT ARE THE IMPLICATIONS FOR EMPLOYERS? 103
FOOTNOTES .....................................................106
KEY SPONSORS .................................................110
PARTNERS ........................................................113
AUTHORS .........................................................114
CONTACTS ......................................................117
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