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Iv - University of Salford Institutional Repository

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In political discourses, however, politicians resort to<br />

alliterations, parellelisms, juxtapositions and other rhetorical and<br />

stylistic devices to substantiate their argument and eventually<br />

achieve their desired political goals. What a politician primarily<br />

aims at is to persuade his audience into believing in the validity and<br />

legitimacy <strong>of</strong> the political case in question, in the confident hope<br />

that he would ultimately win the audience over to his side. Hartmann<br />

(1980, pll) argues that "Winston Churchill's call to war ('blood, toil,<br />

tears, and sweat') on 13 May 1940, can be characterized in rhetorical<br />

terms as a combination <strong>of</strong> the plain-style announcement <strong>of</strong> the formation<br />

<strong>of</strong> a new government and the moving-style exhortation <strong>of</strong> the population<br />

to join in the forthcoming battle with the German aggressor".<br />

Nevertheless, the text <strong>of</strong> Churchill's political address does attract<br />

the stylistician as a work <strong>of</strong> literary art. Rhetorical and stylistic<br />

features are employed in a political discourse in order to impress the<br />

audience or the reading public. This overlap, or rather the active<br />

interplay, <strong>of</strong> rhetorical and stylistic devices is quite discernible in<br />

both political and literary discourses, no clear-cut demarcation lines<br />

being traceable or deducible.<br />

A liturgical discourse, however, draws upon a diction <strong>of</strong> its own.<br />

A religious sermon, for instance, is encompassed in a language<br />

uniquely replete with words, phrases, and constructions which are<br />

extremely connotative and highly pregnant with religious and moral<br />

implications. The preacher or the sermon-giver indefatiguably strives<br />

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