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Iv - University of Salford Institutional Repository

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communicate through the actualization and utilization <strong>of</strong> recordable,<br />

preservable and retrievable utterances. The evolution, continuity and<br />

progression <strong>of</strong> the process <strong>of</strong> text-actualization is actually, what<br />

makes the text a text. The 'textness' <strong>of</strong> a text is conditioned by<br />

certain criteria which de Beaugrande proposed in his book "Text<br />

Discourse and Process" (1980, pp19-20)<br />

De Beaugrande's standards <strong>of</strong> textuality, that is, standard text<br />

requirements, are: (1) cohesion; (2) coherence; (3) intentionality; (4)<br />

acceptability; (5) situationality; (6) intertextuality; and (7)<br />

informativity. Cohesion is the grammatical hinge which makes the<br />

multifarious surface elements <strong>of</strong> the text 'hang together'. This<br />

involves, as de Beaugrande's proposes, "the grammatical formatting <strong>of</strong><br />

phrases, clauses, and sentences, and such devices as recurrence, pro-<br />

forms, and articles; co-reference, ellipsis, and junction." (ibid,<br />

1980) Coherence is sustained at the conceptual level. Ideas,<br />

concepts, and thoughts inherent in the text should logically cohere<br />

with one another so that the semantic unity <strong>of</strong> the message would not be<br />

impaired. Intentionality implies that the text-originator's goals and<br />

intentions are sufficiently obviated, otherwise ambiguations and<br />

misinterpretations should inevitably occur. Acceptability simply means<br />

that the text should be grammatically well-formed and stylistically<br />

appealing to its immediate readership. Situationality implies the<br />

adaptability <strong>of</strong> the text material to the situation <strong>of</strong> occurrence in<br />

which it unfolds. The scope <strong>of</strong> situationality implies the roles <strong>of</strong> two<br />

communicative participants at least: addresser and addressee, or writer<br />

and reader. Intertextuality implies that a given text shares common<br />

56

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