Iv - University of Salford Institutional Repository

Iv - University of Salford Institutional Repository Iv - University of Salford Institutional Repository

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western counterparts in similar communicative situations. And yet, proximity may be taken to assume a threefold nature: (1) confidentiality of the message being communicated; (2) close kinship between participants in the communication; and (3) effectiveness of the message under communication. Moreover, proximity in aural or gesture communication (as among the deaf) can ensure a fuller comprehension of the message since not a single sound or gesture will be left unheard, unobserved or miscaptured. In written messages, there are certain non-verbal or extralinguistic features which affect communication an4 determine the impact the message leaves on its immediate recipients. These features include the size of type, the quality of paper, and, above all the readability of the message. The face and size of type is a major factor in written communication. Among the various types of Arabic script, for instance, the Kufic script is the most sophisticated except for highly specialized calligraphers. The difficulty lies mainly in its intricate, ornamental, geometrical and linear graphic representations. The Kufic script is bound to impede the communication of the message in which it is written. Not unlike linearity, punctuation plays a decisive role in the sense perception, understanding, and communicability of the message. "Punctuation", writes de Beaugrande, "is a textual sub- system that meets various communicative needs of linearity: marking off units and sub-units, pausing, indicating priorities, pointing backwards or forwards, excluding alternatives, and so on". (1984, 42

p192) In immediate interpersonal communication, the senses of hearing and sight combine in the interpretation of the langauge code in which the message is structured. Only in touch communication (Braille) does the sense of feeling become extremely important for the despatchment and reception of the message. Punctuation marks function as organizational tools in texts. They promote and explicate grammatical well-formedness and remove semantic incongruities, thus making the text comprehensible and communication, achievable. Unless a message is appropriately punctuated, communication is bound to stumble over the ambiguation rock. Full-stops are used to indicate pauses; commas, to indicate degrees of integration between an adjunct and its core; semicolons, to indicate content associations; dashes or parentheses, to insert clauses 'subordinated in function, but not in form; exclamation marks, question marks, or periods, to make the same phrase formats heavy, non-heavy or neutral, respectively; and quotation marks, to indicate attitudes towards expressions. Inappropriate or misplaced punctuation can ambiguate, distort, or undermine the intended meaning of the text. (6) SENSE CHANNEL: Little can be said about this element except that it involves the senses of sight, hearing and touch which are employed in verbal and non-verbal communication. Sense perception always precedes sense absorption in all modes of communication. 43

western counterparts in similar communicative situations. And yet,<br />

proximity may be taken to assume a threefold nature: (1)<br />

confidentiality <strong>of</strong> the message being communicated; (2) close<br />

kinship between participants in the communication; and (3)<br />

effectiveness <strong>of</strong> the message under communication. Moreover,<br />

proximity in aural or gesture communication (as among the deaf) can<br />

ensure a fuller comprehension <strong>of</strong> the message since not a single<br />

sound or gesture will be left unheard, unobserved or miscaptured.<br />

In written messages, there are certain non-verbal or<br />

extralinguistic features which affect communication an4 determine<br />

the impact the message leaves on its immediate recipients. These<br />

features include the size <strong>of</strong> type, the quality <strong>of</strong> paper, and, above<br />

all the readability <strong>of</strong> the message. The face and size <strong>of</strong> type is a<br />

major factor in written communication. Among the various types <strong>of</strong><br />

Arabic script, for instance, the Kufic script is the most<br />

sophisticated except for highly specialized calligraphers. The<br />

difficulty lies mainly in its intricate, ornamental, geometrical<br />

and linear graphic representations. The Kufic script is bound to<br />

impede the communication <strong>of</strong> the message in which it is written.<br />

Not unlike linearity, punctuation plays a decisive role in<br />

the sense perception, understanding, and communicability <strong>of</strong> the<br />

message. "Punctuation", writes de Beaugrande, "is a textual sub-<br />

system that meets various communicative needs <strong>of</strong> linearity: marking<br />

<strong>of</strong>f units and sub-units, pausing, indicating priorities, pointing<br />

backwards or forwards, excluding alternatives, and so on". (1984,<br />

42

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