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Coming next in KidScreen... Featuring our annual NY Licensing Show report, including: • Virtual Showroom • Constructing a Brand Plan • CP execs on dealing with viewer-driven programming Advertising Material Deadline: May 30, 2007 Street Date: June 11, 2007 Book your space now! June 2007 Issue Advertising Contact: sales@kidscreen.com Subscribe at www.kidscreen.com Gary Caplan chats with Howard Roffman of Lucas Licensing KS.4482.WhatsUp.ad.indd 1 4/30/07 12:42:50 PM Appointment Notice KidScreen Editor Jocelyn Christie is pleased to announce that we’ve added a new member to the magazine’s editorial team. Emily Claire Afan has joined the masthead as Staff Writer and has taken on the challenge of covering the fast-paced world of licensing and merchandising. The position is a perfect fit for Afan, who loves playthings of all kinds with a rare passion. Afan is a recent graduate of Ryerson University’s School of Journalism, and she worked briefly as a researcher for Canadian Health magazine before joining KidScreen. She’s keen to meet you all, so please feel free to introduce yourselves by email (eafan@brunico.com), phone (416-408-2300 ext. 232) or in person at Licensing Show next month. KidScreen is published by Brunico Communications Ltd., which also publishes RealScreen, Strategy, Playback and Boards magazines. About reaching children through entertainment A Publication of Brunico Communications Ltd. www.kidscreen.com ®
Do you have a virtual pet? Boys 8 to 11 (256 kids) Yes 43.4% No 56.6% Boys 12 to 15 (269 kids) Yes 16.4% No 83.6% Girls prefer handheld and web pets like Tamagotchi (right) and NeoPets (below) Girls 8 to 11 (280 kids) Yes 58.6% No 41.4% Girls 12 to 15 (266 kids) Yes 23.3% No 76.7% Research tidbits found in this feature are extracted from the February/March 2007 issue of KidSay’s Trend Tracker, a syndicated study published five times a year that breaks down what’s cool and what’s not according to 1,000 American kids ages eight to 15. KidSay, an 11-year-old full-service kids market research firm, works with schools and youth organizations in hundreds of U.S. cities to collect and analyze data about trends emerging in the categories of entertainment, famous people/characters, internet, food/beverage, spending, toys and lifestyle. If you’d like more information about Trend Tracker, please contact Bob Reynolds by phone (866-273-8555/913-390-8110) or by e-mail (bob@kidsay.com). What kind of virtual pet is it? Boys 8 to 11 (102 kids) Video game 38.2% Handheld 33.3% Website 10.8% Other 10.8% Computer game 6.9% Boys 12 to 15 (41 kids) Video game 39.0% Handheld 29.3% Website 14.6% Other 9.8% Computer game 7.3% coolwatch coolwatch Girls 8 to 11 (158 kids) Handheld 45.6% Video game 19.6% Website 13.3% Computer game 12.0% Other 9.5% Girls 12 to 15 (61 kids) Website 29.5% Handheld 26.2% Video game 26.2% Computer game 11.5% Other 6.6% MAY 2007 47
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- Page 24 and 25: HOT TOPIC CRANKS ITS MUSIC BIZ Teen
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- Page 32 and 33: LOOK WHO’S WATCHING A snapshot of
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Coming <strong>ne</strong>xt in<br />
KidScreen...<br />
Featuring our annual NY<br />
Licensing Show report, including:<br />
• Virtual Showroom<br />
• Constructing a Brand Plan<br />
• CP execs on dealing with<br />
viewer-driven programming<br />
Advertising Material Deadli<strong>ne</strong>: May 30, 2007<br />
Street Date: Ju<strong>ne</strong> 11, 2007<br />
Book your space now!<br />
Ju<strong>ne</strong> 2007 Issue<br />
Advertising Contact:<br />
sales@kidscreen.com<br />
Subscribe at<br />
www.kidscreen.com<br />
Gary Caplan chats with Howard<br />
R<strong>of</strong>fman <strong>of</strong> Lucas Licensing<br />
KS.4482.WhatsUp.ad.indd 1 4/30/07 12:42:50 PM<br />
Appointment Notice<br />
KidScreen Editor Jocelyn Christie is pleased to announce that we’ve added a <strong>ne</strong>w<br />
member to the magazi<strong>ne</strong>’s editorial team.<br />
Emily Claire Afan has joi<strong>ne</strong>d the masthead as Staff Writer and has taken on the<br />
challenge <strong>of</strong> covering the fast-paced world <strong>of</strong> licensing and merchandising. <strong>The</strong><br />
position is a perfect <strong>fi</strong>t for Afan, who loves playthings <strong>of</strong> all kinds with a rare passion.<br />
Afan is a recent graduate <strong>of</strong> Ryerson University’s School <strong>of</strong> Journalism, and she worked<br />
briefly as a researcher for Canadian Health magazi<strong>ne</strong> before joining KidScreen.<br />
She’s keen to meet you all, so please feel free to introduce yourselves by email<br />
(eafan@brunico.com), pho<strong>ne</strong> (416-408-2300 ext. 232) or in person at<br />
Licensing Show <strong>ne</strong>xt month.<br />
KidScreen is published by Brunico Communications Ltd., which also publishes RealScreen,<br />
Strategy, Playback and Boards magazi<strong>ne</strong>s.<br />
About reaching children through entertainment<br />
A Publication <strong>of</strong> Brunico Communications Ltd.<br />
www.kidscreen.com<br />
®
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