The fi ne art of style guide design The fi ne art of style guide design

The fi ne art of style guide design The fi ne art of style guide design The fi ne art of style guide design The fi ne art of style guide design

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C E L E B R A T I N G 1 0 Y E A R S • S P O N S O R E D S U P P L E M E N T DECODING DECODE’S DECADE OF SUCCESS BY KATH STEWART It all started in October, 1996 over dinner aboard the Jim Henson Company’s charter yacht at MIPCOM. Steven DeNure came over to Cannes as a consultant for his time was right, Court and DeNure decided by the end of the dinner to launch a new company. With the addition of partners John Delmage and Beth Stevenson, Decode was launched in former employers at Alliance Communications, where he had April of 1997. been president of Alliance Productions. Angus Fletcher, then “Secretly, I think Neil just wanted to have his own boat,” president of Jim Henson Production’s European arm, welcomed Fletcher says. Fletcher remains a close friend and coproducer, DeNure on the company boat in exchange for what he joked having partnered on Decode’s biggest coproduction to date, was “general washing up duties and sales of Duty Free.” UK- THE HOOBS. based Neil Court was also on board acting as a consultant for Toronto’s Decode has since grown to not only have its Henson, one of his key clients since he quit his stint as founding own chartered yacht in Cannes but to also mark its 10th managing director of Nelvana Enterprises. DeNure and Court anniversary this year as a top international kids production discovered that they had independently been hatching the same and distribution house. What makes this more impressive is idea: to create a new production and distribution company the competition this newcomer faced in 1997. Companies such that would be content, not volume, driven. Finding that they as Cinar, EM.TV and Nelvana were producing large volumes shared a vision, had complementary skills, and believing the of kids product and making it very diffi cult for an upstart C E L E B R A T I N G 1 0 Y E A R S • S P O N S O R E D S U P P L E M E N T 33

C E L E B R A T I N G 1 0 Y E A R S • S P O N S O R E D S U P P L E M E N T<br />

DECODING<br />

DECODE’S DECADE<br />

OF SUCCESS BY KATH STEWART<br />

It all st<strong>art</strong>ed in October, 1996 over din<strong>ne</strong>r aboard the Jim<br />

Henson Company’s ch<strong>art</strong>er yacht at MIPCOM. Steven<br />

DeNure came over to Can<strong>ne</strong>s as a consultant for his<br />

time was right, Court and DeNure decided by the end <strong>of</strong> the<br />

din<strong>ne</strong>r to launch a <strong>ne</strong>w company. With the addition <strong>of</strong> p<strong>art</strong><strong>ne</strong>rs<br />

John Delmage and Beth Stevenson, Decode was launched in<br />

former employers at Alliance Communications, where he had April <strong>of</strong> 1997.<br />

been president <strong>of</strong> Alliance Productions. Angus Fletcher, then “Secretly, I think Neil just wanted to have his own boat,”<br />

president <strong>of</strong> Jim Henson Production’s European arm, welcomed Fletcher says. Fletcher remains a close friend and coproducer,<br />

DeNure on the company boat in exchange for what he joked having p<strong>art</strong><strong>ne</strong>red on Decode’s biggest coproduction to date,<br />

was “ge<strong>ne</strong>ral washing up duties and sales <strong>of</strong> Duty Free.” UK- THE HOOBS.<br />

based Neil Court was also on board acting as a consultant for Toronto’s Decode has since grown to not only have its<br />

Henson, o<strong>ne</strong> <strong>of</strong> his key clients since he quit his stint as founding own ch<strong>art</strong>ered yacht in Can<strong>ne</strong>s but to also mark its 10th<br />

managing director <strong>of</strong> Nelvana Enterprises. DeNure and Court anniversary this year as a top international kids production<br />

discovered that they had independently been hatching the same and distribution house. What makes this more impressive is<br />

idea: to create a <strong>ne</strong>w production and distribution company the competition this <strong>ne</strong>wcomer faced in 1997. Companies such<br />

that would be content, not volume, driven. Finding that they as Cinar, EM.TV and Nelvana were producing large volumes<br />

shared a vision, had complementary skills, and believing the <strong>of</strong> kids product and making it very dif<strong>fi</strong> cult for an upst<strong>art</strong><br />

C E L E B R A T I N G 1 0 Y E A R S • S P O N S O R E D S U P P L E M E N T<br />

33

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