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ON FOOD fORTI - DOH Central Library - Department of Health

ON FOOD fORTI - DOH Central Library - Department of Health

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•<br />

said that a'lot <strong>of</strong> foods could be fortified<br />

with nutrients and some food items could<br />

eVen be fortified with "multi" nutrients.<br />

.And, finally, as emphasized by Dr..<br />

Maberly, that for fortification to be a<br />

success. a close collaboration and<br />

cooperation between the government,<br />

non-government organizations, private<br />

agencies andindustrieswouldbe required.<br />

The success <strong>of</strong> fortification would depend<br />

on a sharing <strong>of</strong> expertise, technological<br />

A· Report on Food Fortification 49 \<br />

'know-how, resources, and.intensive and<br />

aggressive advocacy by the different<br />

sectors. Strong advertising andmarketing<br />

strategies for example, are key elements<br />

in generating awareness and demand <strong>of</strong><br />

fortified food products.<br />

Lastly, the Sangkap Pinoy seal<br />

program <strong>of</strong> the <strong>DOH</strong> presents both an<br />

incentive and a challenge to the food<br />

industry to help in the struggle against<br />

micronutrient deficiency .

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