ON FOOD fORTI - DOH Central Library - Department of Health

his company which distributes through
Finetex Enterprises. In this regard, Ms.
Chorie Ignacio said that the DOH will
soon come up with the generic campaign
ads or commercials to promote iodized
salt, but that this will only be supportive
to the individual marketing efforts of-salt
producers and traders.
Focus on affected areas.
Another reaction from a guest
.inquired on where micronutrient
deficiencies are concentrated so that the
health campaign can focus onthese areas.
He asked how the governmentcan market
the program in far-flung areas, since most
products reach only places like Metro
Manila. Dr. Florentino said that these
deficiencies .- are found in both rural and
urban areas, especially where poverty is
prevalent. •
Sangkap Pinoy Seal: Information and
Promotion.
Mr. FlorendoofNestle asked formore .
information on the Sangkap Pinoy seal,
especially on where to get the DOH
guidelinesandwheretoapply. Ms.Ramos
directed him to the Nutrition Service ­
DOH for- the application forms and to
the Bureau of Food and Drugs for product
analysis andothertechnicalrequirements.
Ms. Aguinaldo, forum moderator, added
that the guidelines requested were
included in the kits distributed to the
. A. Report on Food Fortification 45
participants. On promotions, Ms. Susie
Marina ofCFC (Consolidated Foods
Corporation) wanted to know the
marketing program for the Seal. Ms.
Chorie Ignacio gave a-brief summary of
the social marketing program on
fortification, which she said would
similarly be done on the Seal. Thiswould .
include use of mass media (print, radio,
TV,MTV,cinemaplugs, etc.),mobilization
of front-line health workersfor promotion
at the grass roots, one-on-one client
(mother) calls, with tie-up with the
Phllippine Information Agency on
information production and
dissemination.
Fee for the Seal.
Ms. Aguinaldo read a question of
a participant who asked why an ordinary
businessman would need the Seal when
he could fortify his products without
paying the P 500 application feeand the
P 40,000 contract fee for fortifying with
three micronutrients. Ms. Ramos replied
that the seal is a means of not only giving
credentials to a product but also of
regulating the fortification so as to avoid
lack or excess of fortificant and provide
protection to the consumer. Dr. Mehansho
.added that it is a way of giving credibility
to' the claims of industries which adopt
fortification, as againstunfounded claims
in the market.
Dr. Esqueta of Coca-Cola Export
Corporation raised the issue of a seeming