ON FOOD fORTI - DOH Central Library - Department of Health
ON FOOD fORTI - DOH Central Library - Department of Health
ON FOOD fORTI - DOH Central Library - Department of Health
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A Report-on Food Fortification 35<br />
Establishing a working partnership involves a network <strong>of</strong> players from industry,government<br />
, and deoelopment agencies at national level, and this relationship :must be carried on in<br />
everyday work.' -' ,<br />
ahead. At the end <strong>of</strong> this conference,<br />
you will each receive a survey form to<br />
draw feedback from you on what you<br />
think are the key barriers. This feedback<br />
can be included for discussion in global<br />
forums. '<br />
, .One forum will be a meeting in<br />
September<strong>of</strong> this year in Ottawa to bridge<br />
the-knowledge gap, to develop further<br />
dialogue, and to establish better thrusts<br />
andplaris fornational action. Its einphasis<br />
will be on, national action, and the<br />
Philippines will be represented in this<br />
dialogue by a strong team. Establishing<br />
a workingpartnership involvesanetwork<br />
<strong>of</strong>players from industry,governmentand<br />
development agencies at n,ational level,<br />
as is happening here now, and this<br />
relationship must be carried on' in<br />
everyday work.<br />
Also being discussed now is a<br />
marketing communication idea on what<br />
is called the "supernutrient edge". It is<br />
actually an advocacy, linking athletic '<br />
performance with adequate essential<br />
micronutrients or supernutrients. It will<br />
have the 1996 Olympics in Atlanta as a<br />
launching pad, reaching a climax in the<br />
2000 Olympics in Sydney. The vehicles<br />
may vary. It could be basketball in the<br />
Philippines, or .a whole lot <strong>of</strong>- sporting<br />
events.<br />
A lesson plan on micronutrients is<br />
also being drawn up for integration in<br />
the school' curriculum and non-forrrial<br />
educational systems like the boy scouts.<br />
Another idea is to use the potential <strong>of</strong><br />
mothers and prominentwomenin various<br />
countries, like the Princess'<strong>of</strong> Thailand<br />
or an eminent lady in the Philippines,<br />
to head a coalition <strong>of</strong> women in support<br />
<strong>of</strong>micronutrient advocacy. This would<br />
, be later expanded to create a global<br />
network pushing for the elimination <strong>of</strong><br />
micronutrientdeficiency. For thatmatter,<br />
the partnership can be expandedbetween<br />
industries, between governments, and<br />
betweenagencies in orderto create a global<br />
movement on micronutrients similar to,<br />
the GreenMovementor the Anti-Smoking<br />
Movement. Many countries have<br />
comntitted themselves to the elimination<br />
<strong>of</strong> micronutrient deficiencies by the year<br />
2000. This cannotbe achieved unless there<br />
is a major movement in industry. I am<br />
very confident this is coming.