ON FOOD fORTI - DOH Central Library - Department of Health
ON FOOD fORTI - DOH Central Library - Department of Health
ON FOOD fORTI - DOH Central Library - Department of Health
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A Report on Food Fortification 27<br />
and social marketing, as we have found<br />
out in our experience in Nueva Ecija. The<br />
major responsibility for promotion <strong>of</strong><br />
course lies on the-manufacturer <strong>of</strong> the<br />
Premix, but in Nueva Ecija, the OOH<br />
Nutrition Service, the Provincial <strong>Health</strong><br />
Office, and FNRl have been collaborating<br />
in social marketing to initiate the rice<br />
I<br />
enrichment habit in the population. But<br />
as in any other commercial product, a<br />
tremendous and sustained effort. in<br />
promotion is required. Since this is<br />
expensive, andsince the ultimate objective<br />
isimprovement<strong>of</strong>health<strong>of</strong>the population,<br />
the government and NGOs must help<br />
through an intensive social marketing<br />
program to make the venture attractive<br />
to private entrepreneurs, rice millers, and<br />
traders.