HELO RCPT TO QUIT MAIL FROM DATA - Federal Trade Commission
HELO RCPT TO QUIT MAIL FROM DATA - Federal Trade Commission
HELO RCPT TO QUIT MAIL FROM DATA - Federal Trade Commission
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<strong>Federal</strong> <strong>Trade</strong> <strong>Commission</strong><br />
mail folders – then labeled UCE messages sent by law-abiding senders would<br />
be filtered out. Meanwhile, unlabeled UCE messages sent by outlaw spammers<br />
would still reach consumers’ in-boxes.<br />
Nor would noncompliance carry any negative consequences for a spammer,<br />
because subject line labeling would do nothing to enhance the ability of law<br />
enforcers to track down and exact a penalty from those who do not comply.<br />
Mandatory subject line labeling would merely add another “per se” violation that<br />
could be alleged against a spammer, if and when the spammer is found.<br />
Ultimately, therefore, the <strong>Commission</strong> believes that although a labeling<br />
requirement may allow those individual consumers who wish to avoid UCE from<br />
law-abiding marketers to filter such UCE, consumers already have technological<br />
options to identify UCE sent by law-abiding marketers. In addition, a labeling<br />
requirement holds little promise as a means of ameliorating the spam problem.<br />
Therefore, the <strong>Commission</strong> continues to believe that emphasis should be placed<br />
on encouraging industry to develop alternatives, such as email authentication, in<br />
lieu of a requirement for subject line labeling.<br />
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