rs ANIMATION SECIVRES CONTENTS - Kidscreen

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Contact Natalie Lawley, lawley.natalie@abc.net.au, +61 428 326 277 Contact Content Sales
3D STEREOSCOPIC By Kate Calder 3D’s NEW DIMENSION While the small screen is currently the target for consumer electronics makers pushing 3D-enabled products, it may be even smaller screens like 3D tablets and phones that gives the production of 3D stereoscopic kids content the boost that producers and service houses working in the space are banking on Three years ago, James Cameron’s Avatar ushered in a new era of 3D stereoscopic entertainment. The fi lm wove a new technology into the storytelling and grossed more than US$2.7 billion worldwide. It also kicked off a mass upgrade to 3D screens in movie theaters around the globe, with 3Denabled screens jumping from approximately 12,000 in 2009 to almost 42,000 this year, according to media research fi rm IHS Screen Digest. “As the big screens have converted, the demand for 3D content has started to draw content towards it,” says Michele Martell, COO at L.A.-based 3D live-action and animation house SD Entertainment. TV manufacturers are also rolling out better, cheaper 3D-capable sets (Screen Digest predicts 43 million 3D TV sets will be sold worldwide by year’s end) and glassesfree, auto-stereographic sets are only a few years away from reaching the mass market. In the meantime, 3D products from personal GoPro cams to tablets and smart phones are starting to fl ood retail shelves. Screen Digest reports that consumer spending on 3D products across all categories will hit US$338 billion this year. “The momentum in entertainment is in these other devices,” says Martell. “It starts the vocabulary and the visual sensibility for people.” 3D STEREOSCOPIC Service house Tiny Island’s Dream Defenders now airs on US 3D channel 3net KIDSCREEN’S ANIMATION SERVICES ISSUE 2012 9
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rs ANIMATION SECIVRES CONTENTS - Kidscreen

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