Playing Dress-Up: Costumes, roleplay and imagination

Playing Dress-Up Ludica
is not unusual for players to maintain inventories of dozens of distinct avatar personas, as easy to
put on as a new outfit. (As an example, one of this paper’s authors has nearly 2 dozen, including
twins, whom she plays on two computers simultaneously. Another has multiple variants of the
same trans-ludic character, which moves between different games and virtual worlds.)
• Mastery and Status: Taylor points out the different ways that women represent mastery and
status; in many of the more structured “ludic” MMOGs, these qualities are indicated in large part
by armor. In EverQuest, for instance, “newbie” players appear scantily clad. As players advance
in the game, they don progressively more clothing, so that the measure of a player’s level of
advancement is often a product not only of the type but also of the amount of clothing they wear.
As mentioned in the discussion of armor/instrumental dress-up mechanics, armor expresses not
only character but also status: the “inspection” mechanic allows players to view the statistical
values of others’ “gear.” In more open-ended worlds such as There.com and Second Life,
possessing fashion items is a sign of status (such as leveling in the “Fashionista” category in
There.com) as well as income. In addition, players who design fashions, the vast majority of
whom are female, receive a high level of social and economic status in virtual worlds.
Figure 14: A scantily clad “newbie” Level 1 Warrior (right) and a
decked out Level 60 Dark Elf in World of Warcraft. (Images: Pearce)
• Exploration: We are currently working on another paper that addresses exploration in terms of
games and gender, but it also relevant to dress-up in some game contexts. As mentioned earlier,
some dress-up is site- and context-specific. In Second Life, where one must travel (virtually) to
shops in order to purchase items, display of clothing is a creative activity in and of itself. Owning
real estate also permits one to erect stores and display merchandise for sale, often widely
distributed across the entire world space, so “shopping” actually requires exploratory activity.
This differs from There.com’s in-game auction system, mentioned earlier. And in the more ludic
contexts of EverQuest and World of Warcraft, because “gear” is often the result of quest “drops”
(spoils of war, as it were) highly coveted items can often be associated with having been to a
certain place. In both Second Life and There.com, the variety of role-playing and other
opportunities create context-specific dress-up scenarios, some of which might even be tied to the
exploration mechanic. For instance, players in There.com who are part of an aviator club will
often don special uniforms to perform air acrobatics. In Second Life, the ease of changing avatars
Philosophy of Computer Games 2007 Page 16