CBI month 07 Front - Test - IHRSA

Club Business 

August 2007 www.ihrsa.org $7 

>>> The magazine of the 

International Health, Racquet 

& Sportsclub Association 

Actress Hilary 

Swank is an 

extraordinary 

example of the 

rewards of a healthy 

lifestyle ›34 

International 

The Terminator 

›40 Schwarzenegger 

and 24 Hour 

Fitness are determined 

to put an end to California’s 

healthcare crisis 

Cardio Curios 

›45 

The Arc of 

innovation 

has generated a 

Wave of alternative 

cardiovascular 

equipment that’s 

destined to crest 

over the Summit 

Million Dollar 

Model 

Pilates Pump 

›52 

These five club companies 

are increasing their 

nondues-revenue stream with 

dedicated Pilates studios 

and programs 

Digital Delight 

›59 

F.I.T. Extra 

reports that 

exercise gaming, 

networks, and 

entertainment are 

making gym time 

more enjoyable and 

rewarding than ever

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Tracy Powell 

Editor’s Welcome “Patience is the 

greatest of all virtues.” 

In Pursuit 

Of Hilary Swank 

Occasionally, in CBI, we drop in on a celebrity who, in one way or another, 

is involved with our industry. They may belong to an IHRSA-member 

club, or have a financial interest in one, or be a highly public, healthylifestyle 

role model… 

In recent years, we’ve checked in with, among others, Andre Agassi, Lance 

Armstrong, Sir Richard Branson, Jackie Chan, Clint Eastwood, Magic Johnson, 

Jack La Lanne, Sugar Ray Leonard, Chuck Norris, Regis Philbin, Shaquille O’Neal, 

and presidential hopefuls Mike Huckabee and Rudy Guliani. And, of course, we’ve 

also featured many celebrity club owners and other industry-specific achievers. 

The fact that, this month, we’re able to offer readers a charming, and 

inspiring, Q&A with Academy Award-winning actress and fitness goddess 

Hilary Swank, reminds me, yet again, of the central, 

critical, role of patience. The Greek author Cato 

observed that “Patience is the greatest of all virtues” 

in the 4th century A.D., and, today, I’m tempted 

to agree. It’s key both to accomplishing great 

things, and, as it turns out, to reporting on them. 

Some of the individuals who are featured in, or 

who contributed to, this issue of CBI would, I have 

no doubt, concur. 

Arnold Schwarzenegger, a regular visitor to 

these pages, has demonstrated the remarkable 

results that patience can produce—as bodybuilder, 

actor, and, now, as the governor of California. One 

of the partners in his new healthcare reform initiative, 

Mark Mastrov, the founder and chairman of 

24 Hour Fitness Worldwide, Inc., has done so as 

Craig R. Waters 

well—transforming a single club, opened in 1983, 

into a dynamic international entity with over 

370 facilities, serving more than 3 million members, in 16 states and five foreign 

countries. (See “The Terminator Takes on Healthcare,” pg. 40.) 

CBI Contributing Editor Jon Feld, the person responsible for many of the 

Q&As that we’ve published, can also testify, from personal experience, about 

the need for—and rewards accruing to—patience. Witness his account of his 

pursuit of Swank: “The discussions began last year, in December ’06,” he reports. 

“I began working through her personal trainer, Grant Roberts, and was able 

to obtain dates in February and March to speak with her, but her professional commitments 

made those dates a moving target. Finally, we broke through in May. 

“I think the core issue here, especially in the case of Hollywood folks and 

other luminaries, is maintaining flexibility,” he explains. “What most people 

may not realize is that, to some extent, almost every minute of a star’s time 

is accounted for. The pressure they get to speak to countless publications, give 

their time to charitable pursuits, etc., is intense, so I consider myself lucky 

to enjoy the consideration that I generally receive. 

“It’s fortunate that IHRSA’s name, and reputation, precede me—that’s a 

great door-opener,” he says. “Credibility is everything.” 

4 Club Business International AUGUST 2007 www.ihrsa.org 

Club Business 

International 

The mission of IHRSA is to grow, 

protect, and promote the industry, and 

to provide its members with benefits that will 

help them be more successful. 

PUBLISHING 

Editor-In-Chief: Craig R. Waters 

Publisher: Jay M. Ablondi 

Managing Editor: Rebecca K. Waters 

Editor: Jennifer H. McInerney 

Associate Editor: Patricia Glynn 

Contributing Editors: 

Patricia Amend, Jon Feld, Julie M. King, 

Catherine Larner, Lesley Mahoney, Jean Suffin, 

Stephen Wallenfels, Kristen A. Walsh 

Associate Director of Advertising: Michele Eynon 

Advertising Account Executives: 

Jessica Gutstein, Donna Garrity, 

Christine Paterson 

Advertising Business Development 

William Finn 

Advertising Assistant: 

Katie Noonan 

Art Direction, Design, Production: 

tpgcreative, Boston, MA 

CLUB BUSINESS INTERNATIONAL 

EDITORIAL & ADVERTISING OFFICES: 

c/o IHRSA 

263 Summer St., Boston, MA 02210 

800-228-4772 USA & Canada 

617-951-0055 • 617-951-0056 FAX 

E-mail: cbi@ihrsa.org 

www.ihrsa.org 

To order reprints of articles: 

Call (toll-free) 203-226-5780 

or visit www.ihrsa.org/cbimagazine 

Club Business International (ISSN 1043-9692, 

USPS 766-570) is published monthly ©2007 

by the International Health, Racquet & Sportsclub 

Association, 263 Summer St., Boston, MA 02210. All 

rights reserved. Periodicals postage paid at Boston, 

Massachusetts, and additional mailing offices. 

Canadian Sales Agreement #40767601. 

Subscription rate for members is $48 per year, 

which is included in the dues. Additional subscriptions 

$48 per year (USA) and $75 (International). 

Nonmember subscription rates are $72 (USA) and 

$120 (International). 

POSTMASTER: Please send change of address 

to Club Business International, c/o IHRSA, 

263 Summer St., Boston, Massachusetts 02210 

VOLUME 28, ISSUE 8

Club Business 

International 

Features 

34 Million Dollar Model 

On screen and in person, actress 

Hilary Swank is an extraordinary 

example of the rewards of 

a healthy lifestyle 

40 The Terminator 

Arnold Schwarzenegger 

and 24 Hour Fitness 

are determined 

to put an end 

to California’s 

healthcare crisis 

45 Cardio Curios 

The Arc of innovation 

has generated a Wave of 

alternative cardiovascular 

equipment that’s destined 

to crest over the Summit 

52 Pilates Pump 

These five club companies are 

increasing their nondues-revenue 

stream with dedicated Pilates studios 

and programs 

59 Digital Delight 

F.I.T. Extra reports that exercise 

gaming, networks, and entertainment 

are making gym time more enjoyable 

and rewarding than ever 

News and Know How 

13 Rewarding ROI 

13 Fitness for Life for kids 

14 New corporate show 

14 24 Hour unveils You24 

16 50-M Pound Challenge 

16 Downbeat update 

18 Adopt a (U.K.) School 

18 Succeed with seniors 

20 Late Breaking 

page 30 

‘Tom Terrific’ Tom Brady 

Photography [cover]: Mark Liddell/Icon International 

Photography [right]: John Pyle/Newscom 

Short Takes 

29 Super-Bowl Brady 

29 Airport exer-options 

30 Spa trend Finder 

30 FitnessSingles.com 

30 ‘Bottoms’ 

top list 

32 NFL plays 

Nickelodeon 

32 Kangaroo 

workout 

In Every Issue 

4 Editor’s Welcome 

Editor-in-chief Craig R. Waters 

on persistence 

8 This Month on www.ihrsa.org 

10 Letters 

23 On the Move 

Reader Services 

108 Marketplace 

111 Advertisers’ 

Index 

page 29 

The IHRSA Report 

The IHRSA Report page 83 


85 From the Desk 

of the Chairperson 

Don’t ever forget the critical 

importance of your front-line staff. 

By Michael S. Levy 

86 In Brief 

Payment Card Industry (PCI) 

compliance… Requirements 

and risks… Ensuring your club 

against exposure 

88 IHRSA Spotlight 

Why I work in the fitness industry: 

the story of 71-year-old Jon Bos. 

By Stephen Wallenfels 

91 What’s New 

95 News from Associates 

99 New IHRSA Associates 

101 New IHRSA Clubs 

107 Calendar of Events 

112 CEO Briefing 

On-the-job learning can involve a 

rough ride on the learning curve. 

By Joe Moore 

AUG 2007

STAY AS YOU ARE. 

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ihrsa.org 

This Month on 

To 

Grow, Protect and Promote the Industry 

About the Industry Running Your Business Marketplace News Room Industry Calendar Membership 

Events 

Join Leading Entrepreneurs 

in Las Vegas Time is running 

out to register for the 3rd 

Annual Club Business 

Entrepreneur Conference 

and 26th Annual National 

Fitness Trade Show, to be 

held, concurrently, September 

4-7 in Las Vegas. This event, 

also known as “The Profitability 

Conference,” is 

the only national meeting 

designed for the independent 

club operator. It focuses 

on helping entrepreneurs 

run a successful, profitable 

business; attain professional 

satisfaction; and generate 

a positive impact in the 

markets they serve. 

Attendees will network 

with entrepreneurial fitness 

professionals from across the 

nation and learn from some 

of the most dynamic and 

influential industry experts, 

who will provide real, practical, 

actionable information 

that can be immediately 

applied to a club’s business. 

And don’t forget 

your shopping list! The 

National Fitness Trade 

Show is an unparalleled 

opportunity to interact 

one-on-one with the 

world’s leading fitness 

equipment manufacturers 

and suppliers. They 

look forward to this 

show every year as their 

opportunity to showcase 

the latest products to 

independent operators. 

Don’t delay—register 

today at www.ihrsa.org/ 

conference for what may 

be the most important event 

you attend this year! 

Don’t Wait! 

IHRSA’s 2008 

Convention Comes 

Early This Year 

When you make 

your arrangements to 

attend IHRSA ’08, the 27th Annual International 

Convention & Trade Show, remember to plan ahead— 

the convention will be held earlier than usual this year. 

It will take place March 5-8, 2008, in San Diego, California. 

The catch-phrase, “Don’t wait for IHRSA 08!,” will 

be used on marketing materials to remind all IHRSA 

members to register earlier than in the past. The convention 

brochure will be mailed along with the September issue 

of CBI and will provide you with the essential information 

you’ll need. 

The convention schedule will include keynote and feature 

presentations, a comprehensive schedule of educational 

sessions, group-exercise classes, supplier seminars, 

social events, and more. The popular staff picks return, 

along with a full listing of proposed educational 

tracks, including some new ones that reflect the 

cutting-edge state of the industry. And, of course, 

when you register early, you get the best rates and 

the widest selection of hotels and airfares. 

Visit www.ihrsa.org/convention for the latest 

information. And remember: this event will be 

earlier than usual… and better than ever! 

Build Your Business Library 

with IHRSA’s New Releases 


Visit IHRSA’s online store (www.ihrsastore.com) 

to browse the many new publications that 

are now available. Update your business 

library with the 2007 IHRSA Global Report, 

The IHRSA Technology Report 2007, and 

Waivers and Releases, 6th Edition. Every 

club manager and developer will benefit 

from The Health/Fitness Club Operator’s 

Guide to Great Employees, by Steve 

Tharrett and James Paterson. This comprehensive 

handbook for fitness facility operators discusses hiring, 

developing, empowering, mentoring and, if necessary, 

firing employees. The 300-page resource includes case 

studies, sample job models, compensation agreements, 

assessment tools, a new employee orientation process 

and checklist, interview tools, internship application, and 

employee handbook. Log on to www.ihrsastore.com today! 

Programs 

Act Now to Benefit from 

the 2008 IHRSA Passport 

Program IHRSA’s Passport 

Program—the industry’s 

largest and most highly 

esteemed reciprocal 

guest-access program— 

allows club members who 

travel to work out at more 

than 3,000 participating 

IHRSA clubs worldwide. 

IHRSA is now in the 

process of preparing 

Passport materials for next 

year. In order to ensure 

that your club is listed in 

the 2008 IHRSA Passport 

Front Desk Manual, enroll 

your club today (it’s free!). 

Visit www.ihrsa.org/passport 

to download a club 

member census or 

to complete it online. 

IHRSA must receive 

your completed 

census no later than 

August 31 to guarantee 

your listing 

in the manual. 

Brodmann Wins John 

McCarthy Merit Scholarship 

Congratulations to David 

Brodmann, who was recently 

named the recipient of the 

2nd Annual John McCarthy 

Merit Scholarship. He is the 

general manager of World 

Health Club-Edgemont in 

Calgary, Alberta, Canada, 

a 70,000-square-foot multipurpose 

club. Brodmann will 

receive complimentary tuition 

to attend this month’s IHRSA 

Institute for Professional Club 

Management at the Babson 

Executive Conference Center 

in Wellesley, Massachusetts. 

For details, log on to 

www.ihrsa.org/institute.

IronGrip 

DPC to place

Letters “Given the wide selection of clubs to join, offering spa services 

greatly enhances a club’s chance at gaining and… keeping members.” 

SPA OPPORTUNITY 

I agree 100% with the notion that spa 

services are quickly becoming a necessity 

(see “The Market Appeal of Club-Based 

Spas,” pg. 38, May CBI). Given the wide 

selection of clubs to join, offering spa 

services greatly enhances a club’s chance 

at gaining and, more importantly, keeping 

members. Our business has grown 

substantially based on this notion. We 

have worked with such franchises as Lady 

of America, Contours Express, elements for 

women, Liberty Fitness, etc., along with 

independents that want to offer spa-like 

treatments, but are limited on space. I would 

like to personally thank clubs that have 

taken this leap and encourage club owners 

to learn more about the wide range 

of products and services offered by the 

spa industry. 

Patrick O’Rourke 

Fitness Account Manager 

Sunlight Saunas 

Lenexa, KS 


EUROPEAN ELIXIR 

I just received my first copy of Club 

Business Europe—thank you for publishing 

and sending me this new European-focused 

magazine. The articles, 

especially those 

dealing with the 

business and market 

situation in 

Europe, were very 

interesting. Keep 

up the good work! 

Katja Taalas 

Manager 

ELIXIA 

Helsinki, Finland 

ADDING COLOR 

As group fitness director for Fit 

Athletic in Houston, I am always looking 

for new, creative programs that will keep 

our members coming back for more. 

Kelley Lloyd, one of my top instructors, 

and I had been discussing what we could 

Quality Equipment! Hundreds of products selected 

for their quality and effectiveness. 

Expert Staff! Well trained and ready to help you 

select the best products to meet your training needs. 

Fast Shipping! Most items are “in-stock” and 

available for immediate shipment. 

Educational Seminars! Our popular Learn-By-Doing 

Seminars feature some the most respected 

professionals in the industry. 

For the best products, top-notch service and 

cutting-edge information, turn to The Guide to 

Functional Training…PERFORM BETTER! 

add to our 

program to 

really affect 

our members 

positively, on 

an emotional, 

as well as 

physical, level. 

To that end, 

we recently 

began implementing 

the Colorgized Wellness program 

by Spectral Journeys. The classes, which 

we’ll launch this fall, will be fee-based, 

so they’ll represent an additional revenue 

stream for the club, as well as an exciting 

new offering for our members. The 

response has been extremely positive, 

with several members asking to sign up 

for the sessions well in advance. 

Connie Cook 

Group Fitness Director 

Fit Athletic 

Houston, TX 

The Leader in 

FUNCTIONAL TRAINING 

Call Call 800-556-7464 800-556-7464 www.performbetter.com 

www.performbetter.com

Letters “Given the wide selection of clubs to join, offering spa services 

greatly enhances a club’s chance at gaining and… keeping members.” 

SPA OPPORTUNITY 

I agree 100% with the notion that spa 

services are quickly becoming a necessity 

(see “The Market Appeal of Club-Based 

Spas,” pg. 38, May CBI). Given the wide 

selection of clubs to join, offering spa 

services greatly enhances a club’s chance 

at gaining and, more importantly, keeping 

members. Our business has grown 

substantially based on this notion. We 

have worked with such franchises as Lady 

of America, Contours Express, elements for 

women, Liberty Fitness, etc., along with 

independents that want to offer spa-like 

treatments, but are limited on space. I would 

like to personally thank clubs that have 

taken this leap and encourage club owners 

to learn more about the wide range 

of products and services offered by the 

spa industry. 

Patrick O’Rourke 

Fitness Account Manager 

Sunlight Saunas 

Lenexa, KS 


EUROPEAN ELIXIR 

I just received my first copy of Club 

Business Europe—thank you for publishing 

and sending me this new European-focused 

magazine. The articles, 

especially those 

dealing with the 

business and market 

situation in 

Europe, were very 

interesting. Keep 

up the good work! 

Katja Taalas 

Manager 

ELIXIA 

Helsinki, Finland 

ADDING COLOR 

As group fitness director for Fit 

Athletic in Houston, I am always looking 

for new, creative programs that will keep 

our members coming back for more. 

Kelley Lloyd, one of my top instructors, 

and I had been discussing what we could 

Quality Equipment! Hundreds of products selected 

for their quality and effectiveness. 

Expert Staff! Well trained and ready to help you 

select the best products to meet your training needs. 

Fast Shipping! Most items are “in-stock” and 

available for immediate shipment. 

Educational Seminars! Our popular Learn-By-Doing 

Seminars feature some the most respected 

professionals in the industry. 

For the best products, top-notch service and 

cutting-edge information, turn to The Guide to 

Functional Training…PERFORM BETTER! 

add to our 

program to 

really affect 

our members 

positively, on 

an emotional, 

as well as 

physical, level. 

To that end, 

we recently 

began implementing 

the Colorgized Wellness program 

by Spectral Journeys. The classes, which 

we’ll launch this fall, will be fee-based, 

so they’ll represent an additional revenue 

stream for the club, as well as an exciting 

new offering for our members. The 

response has been extremely positive, 

with several members asking to sign up 

for the sessions well in advance. 

Connie Cook 

Group Fitness Director 

Fit Athletic 

Houston, TX 

The Leader in 

FUNCTIONAL TRAINING 

Call Call 800-556-7464 800-556-7464 www.performbetter.com 

www.performbetter.com

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News&KnowHow 

The Rewarding ROI of Corporate Wellness 

Miracle-Gro, others, go to great lengths to trim healthcare costs 

> Recently, BusinessWeek 

magazine reported that some 

large corporations are enjoying 

as much as a 3-to-1 return 

on investment (ROI) on their 

wellness programs. Such 

results—the product, in large 

part, of the lower healthcare 

costs associated with healthier 

employees—are prompting a 

growing number of companies 

to launch wellness initiatives 

of their own. 

These programs take a 

variety of forms, including 

subsidized memberships to 

health clubs; on-campus fitness 

facilities; and employee 

points, gifts, and other 

benefits, including reduced 

health-insurance premiums, 

to reward participants for 

healthy-lifestyle behaviors. 

Jim Hagedorn, the CEO of 

Scotts Miracle-Gro Company, 

in Marysville, Ohio, is one 

of the more enthusiastic 

proponents of such programs, 

notes BusinessWeek. He 

hired Whole Health Management, 

an on-site healthcare 

services company based in 

Cleveland, Ohio, to oversee 

Scotts’ on-site wellness 

operation, a one-stop-shop 

for workers’ medical and 

fitness needs that’s utilized 

by more than 70% of the 

headquarters staff. A cornerstone 

of the program is a 

$5-million, 24,000-squarefoot 

medically-oriented fitness 

center that employs two 

full-time doctors, five nurses, 

a dietician, a counselor, two 

physical therapists, and a 

team of fitness trainers. 

Straight-A’s for Life Fitness! 

Company employs kid-friendly equipment to fight childhood obesity in Chicago 

> One of the world’s largest 

fitness-equipment manufacturers 

has stepped forward 

to try to help the nation 

rein in childhood obesity. 

Life Fitness, a division of 

the Brunswick Corp., has 

introduced a new Circuit 

Series strength-training line 

that’s been designed specifically 

for beginners, including 

youngsters, and recently put 

it to the test at the Albany 

Park Multicultural Academy 

(APMA), a public school for 

bilingual seventh- and 

eighth-graders in Chicago. 

The school’s 600-plus students, 

ranging in age from 13 to 15, 

participated in a 16-week 

health and fitness-training 

course. “We were looking 

for a community-based program 

to get involved with, 

and this seemed like an 

excellent fit,” Kerri O’Brien, 

the director of education for 

Life Fitness, told CBI. “The 

childhood obesity issue is 

on our corporate radar. We 

want to understand what’s 

happening better, and, 

obviously, there are also 

business implications.” 

The Circuit Series scored 

high marks with APMA’s 

students for its nonintimidating 

design, ease of use, 

and ability to accommodate 

exercisers of various sizes. 

The line includes: 

biceps curl, lat 

pulldown, leg 

extension, squat, 

seated row, 

triceps press, 

seated leg curl, 

shoulder press, 

ab crunch, chest 

press, and ab 

curl bench. 

While the 

students mastered 

the equipment easily, 

the school’s staff had its own 

learning curve to contend 

with. “Obesity is an issue in 

the educational community, 

too, and the teachers recognized 

that they weren’t very 

Each of the firm’s 6,000 

employees undergoes a 

medical assessment and 

works with a health coach 

on a customized action plan. 

Those who elect not to take 

part pay higher premiums, 

but, for those who shape up, 

the payoff is handsome: e.g., 

Hawaiian vacations, free 

massages and facials, cash, 

and prizes. 

Since the program was 

launched in 2005, its smokingcessation 

component has 

achieved a 30% success rate, 

and—not unrelated—the 

company’s stock price has 

climbed 58%. It’s expected 

that Scotts’ program, which 

costs $4 million a year to 

operate, will pay for itself 

in 3-4 years. 

Pupil pump-ups at Albany Park school 

good role models,” explains 

O’Brien. “We tried to instill 

new values in the staff to 

help them do a better job 

of teaching students about 

the importance of health 

and fitness.” 

www.ihrsa.org AUGUST 2007 Club Business International 13

NEWS 

c ontinued 

> 24 Hour Fitness Worldwide, 

Inc., has joined the 

growing number of club 

companies that are making 

use of their own magazines 

to increase member interest, 

participation, and retention. 

Earlier this year, the international 

chain, based in San 

Ramon, California, introduced 

You24, a quarterly publication, 

in association with Rodale 

Custom Publishing. 

Rodale, which has a strong 

presence in the fitness arena, 

also publishes Prevention, 

Men’s Health, and Women’s 

Health magazines. 

Like other member mags, 

You24 is targeted at, and 


“The corporate fitness market isn’t being addressed 

at the concrete street level the way it needs to be… ” 

A Fresh Venue for Corporate Fitness 

Industry veterans target a new trade show at an ‘underserved’ niche 

> Two industry veterans 

are planning to provide a 

new service by revisiting, 

and reinventing, an old 

notion: an industry trade 

show that targets the 

corporate-fitness market. 

The serial entrepreneurs 

involved are Marc Onigman, 

one of the founders of Club 

Industry magazine and its 

related trade shows, and 

Ken Germano, the former 

president of the American 

Council on Exercise (ACE). 

The two have formed Stone 

Hearth Fitness, a trade-show, 

publishing, and marketing 

and sales firm that will focus 

on the fitness industry. 

Their first endeavor will 

be the Corporate Fitness 

Corporate champ Marc Onigman Exercise ace Ken Germano 

Show, which will be held 

concurrently with the Club 

Industry Conference and 

Exposition, taking place 

October 10-13, at 

McCormick Place in Chicago. 

Other industry trade 

shows serve the corporate 

market to a greater or lesser 

extent, and in the past, there 

Hot Off the (Bench) Presses! 

24 Hour Fitness joins trend toward publishing club-member magazines 

specifically tailored for, club 

clientele. It’s designed not only 

to provide entertaining pageflipping, 

but also to inspire, 

motivate, and celebrate the 

member’s commitment to a 

fitness-oriented lifestyle. 

The first two issues of 

You24 featured articles on 

cycling champion Lance 

Armstrong and tennis legend 

Andre Agassi, both of whom— 

not coincidentally—are the 

stars of, and participants in, 

signature 24 Hour Fitness 

club brands bearing their 

names. “We say ‘It’s all about 

inspiration’ a lot at 24 Hour 

Fitness,” explains Mark 

Mastrov, the founder, chair- 

have been targeted providers 

and events, but Onigman 

and Germano are convinced 

the niche is currently underserved. 

“The corporate 

fitness marketplace isn’t 

being addressed at the 

concrete street level the 

way that it needs to be, 

and we’re hoping to fill 

man, and CEO of the chain. 

“That’s why we’ve partnered 

with some of the world’s 

most inspirational athletes.” 

In addition to drawing 

encouragement from 

celebrity athletes, You24 

features motivational stories 

about real people striving to 

improve their lives; expert 

advice from 24 Hour Fitness’ 

personal trainers; tips 

on staying fit; information 

about the latest fitness gear; 

and healthy recipes. 

24 Hour Fitness currently 

has more than 360 sites, 

with over 3 million members. 

For clubs without the necessary 

resources to publish 

that void,” Onigman 

tells CBI. 

The new show, he explains, 

will be tailored to club operators 

who are working with 

companies to provide health 

and fitness services to their 

employees, as well as to 

corporations that want to 

build in-house fitness centers. 

There will be a separate track 

of seminars, panel discussions, 

consultative services, 

and break-out sessions for 

attendees, and a designated 

exhibit area adjacent to Club 

Industry’s exhibition hall. 

“It’s important for corporate 

fitness to reemerge as 

its own distinct field of 

endeavor,” Onigman told 

SNEWS Specialty News. 

their own member magazine, 

IHRSA offers Get Active!, 

a sophisticated quarterly 

publication that, like You24, 

has been created with the 

specific goal of forging a 

stronger member-club 

connection. To learn how 

you can receive, and make 

valuable use of, Get Active!, 

log on to www.getactive 

magazine.com.

NEWS 

c ontinued 

> A number of new reports 

paint a rather gloomy picture 

of the nation’s battle 

with epidemic obesity. 

As the pounds continue 

to mount, the real solution 

to the problem is largely 

ignored, while new theoretical 

solutions remain well out 

of reach: 

• A recent study by the 

Centers for Disease Control 

and Prevention (CDC) 

found that the number of 

extremely overweight people 

increased by 50% between 

2000 and 2005, a pace twice 

as fast as that for moderate 

obesity. Even more disturbing: 

the number of individuals 


“Obesity is skyrocketing—we’ve never been heavier. This is 

a critical time, and the right time, to do something like this.” 

Coming Soon to a City Near You! 

VH1’s diet guru to the stars launches a ‘50 Million Pound Challenge’ 

> Losing 50 million pounds 

of excess weight—it sounds 

like an improbable, impossible, 

goal, but that’s the ambitious 

objective that’s been set by 

Dr. Ian Smith, the diet guru 

who shares his medical 

expertise with the viewers 

of VH1’s Celebrity Fit Club 

and ABC’s The View. 

Alarmed by the spread 

and dangerous impact of 

epidemic obesity, particularly 

in the African-American 

community, Smith—a 

respected physician, medical 

journalist, and author— 

recently launched the 

50-Million Pound Challenge. 

The unprecedented twoyear, 

14-city campaign is 

designed to teach Americans 

how to initiate and pursue 

a healthy diet and exercise 

regimen. The program’s 

aim: to help them shed 

pounds and avoid the many 

medical conditions associated 

with obesity. 

In all, Smith hopes that 

the initiative—underwritten 

by State Farm Insurance, 

and free to participants— 

will produce the desired 

50-million pound payoff. 

Individuals interested in 

taking part can obtain 

“challenge kits” from State 

Farm agents. 

“Obesity is skyrocketing— 

we’ve never been heavier,” 

Smith told CBI. “This is a 

Obesity Update: The Bad and Worse News 

Pounds continue to accumulate, while the real solution remains ignored 

Fat stats Americans continue to gain 

with a body mass index (BMI) 

higher than 50 rose by 75%. 

The authors of the study 

were especially concerned that 

the trend seems unaffected by 

growing public awareness 

On the march The weight-loss campaign has targeted 14 cities 

critical time, and the right 

time, to do something like 

this.” Speaking to Parade 

magazine, he noted, “All 

of America needs to lose 

weight—but African- 

Americans need it more. 

Almost 80% of black women 

about the risks 

of obesity. 

• A report by the 

National Center for 

Health Statistics 

(NCHS) confirmed 

that the number of 

Americans participating 

in regular 

exercise remained 

steady, at a dismal 

31.5%, during the 

first three quarters 

of 2006, compared 

with the same period in the 

previous year. 

• Scientists at the University 

of Oxford’s Wellcome Trust 

Centre for Human Genetics 

have identified a “fat gene,” 

and 70% of black men 

are overweight.” 

The movement seems 

to be catching on—during 

the first month it was 

offered, participants 

lost a total of nearly 

72,000 pounds. 

known as FTO. Individuals 

who carry a version of this 

gene, they say, are up to 

70% more likely to become 

obese, and are vulnerable to 

gaining up to 15% more fat 

than noncarriers. While the 

discovery holds promise 

for the development of new 

antiobesity treatments, lead 

researcher Mark McCarthy 

warned against blaming 

excess fat solely on biology 

and relying on medical miracles 

for obesity-prevention. 

“This (gene) is just one 

player out of many,” he 

told www.raisingkids.co.uk. 

“You should still eat less 

and exercise more.”

Programming 

5 Suggestions: 

Senior Successes 

By Patricia Glynn 

For many of today’s senior citizens, 

bench-pressing has replaced Bingo 

as a popular pastime. Reflecting 

a trend toward aging actively, as 

well as gracefully, the 65-plus market 

is exploding. 

In fact, by 2030, there will be some 

71.5 million Americans in this age 

group—a full 20% of the population— 

according to the Centers for Disease 

Control and Prevention (CDC). As this 

cohort doubles in size over the next 

two decades, the opportunity for clubs 

to deliver important services, and to 

profit, is astounding—but only given 

the right approach. “I don’t want a 

place that just caters to the young and 

thin,” one senior, Lillian Doran, 

recently told the Washington Times. “I 

don’t want to be around those babies 

who are a size 2.” 

What do these prospects want, and 

how can your business best meet 

their needs? 

Sandy Coffman, the president of 

Programming for Profit, a speaking and 

consulting firm based in Bradenton, 

Florida, knows exactly what this 

constituency is looking for, and how 

to entice its members to join a club. An 

expert with 30 years of experience, 

she recently pinpointed five primary 

requirements for programming success 

with older adults. 

1. A sense of belonging. Why do seniors 

join a program? Essentially, they want to 

feel like they’re a part of something 

larger. It’s not uncommon for older adults 

to experience a sense of inadequacy, a 

loss of identity. Make them feel wanted— 

if you need them, they’ll need you. 

2. Socialization. “This is the most 

important factor,” insists Coffman. 

“People will quit programs, but they 

don’t quit friendships.” Whether it’s 

By 2030, a full 20% of the 

population will be over 65 years old. 


relationships among members, or 

between members and staff, personal 

interaction makes the entire experience 

more fun, more comfortable. Groupexercise 

classes evoke this experience 

best, so it’s not surprising that it’s the 

preferred type of workout for seniors. 

3. Retention. Regardless 

of the program 

or population, your 

business won’t stay in 

business long without 

customers, so working 

hard to cultivate a loyal 

clientele makes great 

financial sense. It costs 

far less to retain a 

current member than 

to recruit a new one; Sandy Coffman 

therefore, keeping the 

“regulars” is key. 

4. Leadership. The person heading up 

your program must be a skilled 

marketer, an ardent encourager, and a 

fervent promoter. They must be “trustworthy 

and respected,” Coffman 

emphasizes, possessing both business 

savvy and fitness expertise. So ask 

yourself, “Who am I hiring?” Coffman 

stresses that this is the most critical 

question a club owner or manager 

should ask of themselves. 

5. Recognition. Whether acknowledging 

regular attendance or strong performance, 

it’s crucial that you boost the 

member’s self-esteem. Knowing that 

somebody cares, and approves of them, 

matters immensely to the senior cohort. 

Praise hard work, applaud perseverance, 

and commend determination—it’s 

a virtually effortless gesture that yields 

enormous dividends. 

The message is simple: by investing 

time, attention, and effort, a club filled with 

“silver” can be worth its weight in gold. 

NEWS 

continued 

Reading, Writing, 

Arithmetic… 

and Fitness! 

U.K. schoolchildren 

learn ABCs of 

exercise and nutrition 

> In the U.K., the Fitness 

Industry Association (FIA) is 

tackling the childhood obesity 

epidemic by linking local health 

clubs with public schools 

through its new Adopt a School 

program. The goal? To draw 

on operators’ expertise in order 

to help faculty implement 

desperately needed physical 

activity programs for young 

schoolchildren. 

It’s a notion that could well 

be replicated in the United 

States and throughout the 

world, as childhood obesity 

rates everywhere continue 

to climb. In the U.K. alone, 

the incidence of childhood 

obesity has tripled in the last 

decade, and only two out of 

10 schoolchildren engage in 

30 minutes of exercise daily. 

During the six-week Adopt 

a School curriculum of health 

and fitness education, qualified 

fitness instructors introduce 

10- and 11-year-olds to a variety 

of fun activities, including 

combat classes, yoga, and 

“street dance,” and educate 

them about proper nutrition. 

As a result of the FIA’s initiative, 

more than 200 club-school 

connections, involving an estimated 

6,000 schoolchildren, 

have already been established. 

So far, the program has been 

well received by U.K. educators. 

The teachers have found 

that Adopt a School has even 

improved children’s behavior 

and concentration in the 

classroom,” Freya Churchard, 

the public relations manager 

of FIA, told CBI.

The 

Evolution 

of Power Branding 

Who wouldn’t want to be known as the best place in town? 

But making a name for yourself is a long careful process. At every step, 

you must be sure the quality you present supports the image you seek . 

So, try this rule of thumb: To be seen as the best place in town, associate 

your name with the best products on Earth. 

P.O. Box 1470 • San Pedro, CA 90733 • USA 

Phone 310.514.1155 • Fax 310.514.1363 

Email: chet@ivankobarbell.com 

Web Address: www.ivankobarbell.com

NEWS 

c ontinued 

> Expanding sampling and 

promotional opportunities 

for clubs, IHRSA, in late 

June, announced that it 

had designated the Health 

Club Panel Network (HCPN) 

its exclusive agency for 

representing and managing 

such campaigns on behalf of 

its 5,600 U.S. member clubs. 

HCPN, founded in 1995 by 

Captive Media, Inc., already 

serves a network of nearly 

3,000 clubs in 45 states, 

and has heavy coverage in 

the top 20 markets, where 

it reaches approximately 

seven out of every 10 active 

club members. 

Late Breaking 

Promoting Sampling Initiatives 

IHRSA selects Health Club Panel Network to drive campaigns 

Financial Results 

Bally Releases 

2006 Numbers, 

Gets Funding 

> In late June, Bally Total 

Fitness (OTC: BFTH), finally 

released its financial results 

for 2006, which contained 

a fair amount of sobering 

news, but, a short while 

later, it had something 

positive to talk about. 

While thanks, in part, to a 

reestimation of membership 

term that’s used in calculating 

revenue and deferred 

revenue, some of its metrics 

increased, many of its 

operational figures declined. 

Membership-services 

revenues were up by 64.4%, 

from $941.6 million in 

’05 to $1 billion in ’06, 

HCPN will immediately 

assume responsibility for 

sales and service for all 

of IHRSA’s existing and 

prospective in-club sampling 

and promotions clients. 

“Once we made the 

decision to seek an outside 

agency to oversee this 

growing area for us and our 

member clubs, HCPN was 

the obvious choice,” explains 

Joe Moore, IHRSA’s president 

and CEO. “HCPN is one of 

our long-time supporters, and 

largely reflecting the 

membership-term revision. 

Net revenues for the year 

were up by 6%, hitting 

$1.06 billion; operating 

income was up by 43.3%, 

reaching $114.1 million; and 

basic net income climbed 

from a $0.28/share loss in 

’05 to $1.08/share for ’06. 

However, the chain’s total 

membership cash collections 

declined every quarter during 

the year, and its average 

number of members was 

down by 2% year-to-year. 

The good news, coming 

in early July, was that the 

company, which is evaluating 

its Chapter 11 bankruptcy 

options, has entered into 

an agreement with Morgan 

Stanley Senior Funding, Inc., 

that will provide it with a 

$50-million revolving credit 

facility and a $242-million 

term loan. 


I have no doubt that they’ll 

represent and service our 

members with great success.” 

Mike Lederer, the executive 

vice president of HCPN, 

notes that, “We already 

oversee millions of dollars 

each year in sampling and 

promotions campaigns 

via our existing network… 

Our 24/7 focus on club media 

and marketing will allow 

us to grow and effectively 

manage this new business 

for the good of IHRSA, its 

clubs, our agency, and our 

brand clients.” 

“HCPN has a reach 

and resources far beyond 

Public Companies 

LTM Is Fitter 

Than Ever, 

Sets Record 

> In mid-June, Life Time 

Fitness (NYSE: LTM), the 

Eden Prairie, Minnesota-base 

chain, set a stock-market 

record for the health and 

fitness club industry. Its stock 

climbed to a 52-week high 

of $55.95 per share, giving 

the company a market 

capitalization of more than 

$2 billion. Banc of America 

promptly upgraded its 

recommendation for the stock 

to “buy,” noting, reported 

MarketWatch, that the 

“company’s business model, 

disciplined development 

process, and management 

expertise mean it should 

those we could access 

on our own,” points out 

Chuck Leve, IHRSA’s vice 

president of business 

development. “We love 

sampling and promotions, 

and so do our clubs; 

that compelled us to look 

for ways to take these 

programs to the next level. 

HCPN will add value in 

every way.” 

HCPN, headquartered 

in Los Angeles, also has 

offices in Chicago and 

New York City. For more 

information about the 

agency, please log on to 

www.healthclubpanel.com. 

Record-breaker Akradi 

expand faster than its rapidly 

growing industry.” 

Founded by Bahram 

Akradi in 1992, Life Time 

Fitness (LTF) went public 

on June 29, 2004, opening 

at $18.50 per share, and 

raising $183 million. Its 

recent 52-week high represents 

a 302% increase 

on the stock’s initial value. 

The company currently 

operates some 64 centers 

in 15 states.

NEW TO ABC! 

Electronic Agreement Entry 

Scheduling 

“As head of ABC Operations one of my primary responsibilities is to ensure 

our contact centers are providing club owners/managers and their members 

top quality service. As a former gym owner and 9 year customer of ABC 

I know what it’s like on both sides of the phone! It is a pleasure to be a part 

of an organization that was built and supported by people who know what 

their customer’s world is all about.” 

Robert Surface 

Chief Operations Officer, ABC Financial Services

On The Move 

Anytime guy Mark Daly VP S&H’s Mark Fisher Group-exer Robbie Raugh Honoree Tim Richards 

Career Moves 

Daly Moves 

From Television 

To Anytime Team 

> After a 20-year career as 

an investigative, feature, and 

health reporter for KARE-TV, 

NBC’s Minneapolis, Minnesota, 

affiliate, Mark Daly has 

made a “healthy” career 

move, becoming the national 

media director for Anytime 

Fitness, Inc. As a reporter, 

Daly distinguished himself 

by earning such coveted 

industry honors as the 

Edward R. Murrow award, 

two New York Festival gold 

medals, and a Sigma Delta 

Chi award from the Society 

of Professional Journalists. 

“Mark brings a unique 

perspective and set of skills to 

Anytime Fitness,” notes Chuck 

Runyon, the cofounder of 

Anytime Fitness. “As a club 

member, he understands and 

appreciates what’s gotten 

us this far—convenience, 

affordability, and top-notch 

equipment; and, as one of 

the best communicators in 

the business, we think he’ll 

be able to help take Anytime 

Fitness to the next level, as 

we grow nationally and 

expand into international 

markets. He’s a well-respected 

and trusted storyteller, and 

we have an exciting story to 

tell. It’s an excellent fit.” 

Based in Minneapolis, 

Anytime Fitness has more 

than 450 franchise locations in 

operation throughout the U.S. 

Fisher Named 

Sport & Health’s 

SVP, Operations 

> Mark Fisher, the vice 

president of operations at 

Sport & Health, has been 

promoted to the position 

of senior vice president of 

operations. In his new role, 

Fisher will continue to oversee 

the implementation of the 

company’s $25-million capital 

improvement program for its 

clubs over the next two years. 

Prominent among the pending 

improvements is the expansion 

of its fitness areas, Kidz 

Klubs, and other programs. 

Fisher, a 20-year industry 

veteran, previously served as 

the regional director at Sport & 

Health. He’s also held leadership 

positions with other 

fitness companies and has 

experience as the owner of 

a club chain. 

Sport & Health, based in 

Vienna, Virginia, operates 24 

facilities in Maryland, Virginia, 

and Washington, D.C. 

Bally Promotes 

Raugh Director 

Of Group-Ex 

> Bally Total Fitness (OTC: 

PFTH) has promoted Robbie 

Raugh, formerly the regional 

group-exercise director for 

its Northeast and Midwest 

teams, to the post of national 

director for group exercise. In 

her new position, Raugh will 

be responsible for developing 

and managing all groupexercise 

programming for the 

company’s corporate fitness 

services team; the role will 

involve the training of all 

group-exercise instructors 

and the development of new 

fitness classes. 

Raugh, a 25-year veteran 

of Bally Total Fitness (BTF), 

has served as the company’s 

national master trainer for 

its Kwando and Powerflex 

classes; as an exercise coordinator 

in the upstate New York 

market; and as a groupexercise 

instructor. A registered 

nurse, she holds certifications 

from the American Council on 

Exercise (ACE), the Aerobics 

and Fitness Association of 

America (AFAA), the American 

College of Sports Medicine 

(ACSM), and the Cooper 

Institute of Aerobic Research. 

BTF operates nearly 390 

facilities in 29 states and 

Canada, the Caribbean, 

Mexico, Korea, and China. 

Award Winning 

Tim Richards 

Is Honored 

By Boy Scouts 

> Tim Richards, a founding 

director of IHRSA and the 

1989 recipient of its Distinguished 

Service Award, was 

recently named one of two 

“Distinguished Citizens” of 

2007 by the Nashua Valley 

Council of the Boy Scouts of 

America. He was honored as 

an area leader who has had 

a significant influence in the 

business and professional 

community, while serving as 

an exemplary role model for 

young people. 


On The Move 

continued 

“I’m deeply honored and 

humbled,” Richards said of 

receiving the award. “This is 

perhaps the highest honor of 

this sort given in our region, 

and so it comes along only 

once in a lifetime.” 

Richards is the founder 

and owner of the Orchard Hills 

Athletic Club, in Lancaster, 

Massachusetts, and also 

founded the North Central 

Massachusetts Boys & Girls 

Club, which has locations in 

Leominster and Fitchburg, 

Massachusetts. In addition, 

he’s served as a trustee of the 

Community Foundation of 

North Central Massachusetts; 

trustee of the Fitchburg Art 

Museum; director of the North 

Central Massachusetts 

Chamber of Commerce; and 

director of Fitchburg’s Fay 

Club. He’s received the Philanthropist 

of Distinction Award 

from the Association of Fund 

Raising Professionals of North 

Central Massachusetts; the 

President’s Award from 

Fitchburg State College; and 

the Service Above Self Award 

from Mount Wachusett 

Community College. 

Among Richards’ other 

accomplishments: he ran 

the first of 17 marathons at 

the age of 57 and, at age 60, 

hiked to the summit of Mt. 

Whitney in the Sierra 

Nevadas, the highest point 

in the lower 48 states. 

Franchising 

National Council 

Unifies Gold’s 

And Franchisees 

> After having opened a 

record 19 locations in just 

three months, Gold’s Gym 

International, Inc. (GGI), 

recently launched its 

new Legacy II franchiseedevelopment 

program. The 

initiative is being conducted 

in conjunction with the 

Gold’s Gym Franchisee 

Association (GGFA), through 

the newly formed National 

Fitness Council (NFC). 

The primary purpose of the 

new program is to unify the 

Gold’s Gym brand by providing 

common operating platforms 

and procedures that all of its 

franchisees can share. It features 

system-wide resources 

for staff training, operations, 

and branding. 

“This is an important 

milestone in our evolution 

from a licensor to a true 

franchisor,” indicates David 

Schnabel, GGI’s CEO. “It 

gives us the resources that 

we need to invest in the 

brand, while honoring our 

existing franchisees by giving 

them the opportunity to 

expand aggressively. In 

the end, it means a better 

experience for our members 

and more profitable growth 

for our franchisees.” 

In commenting on the 

collaborative approach taken 


“To be chosen as a business partner in India 

is a very significant milestone for elements.” 

Grand opening Royce Pulliam, c., owner, Global Fitness Holdings 

by GGI and its franchisors, 

Blair McHaney, GGFA’s 

president-elect and NFC’s 

chairman, notes: “We realize 

that our industry is changing, 

and that, by coming 

together as a group, we’ll 

be able to build and deliver 

programs and products that 

will meet new and changing 

demands. The program 

makes us a stronger force 

in the industry and marks 

the beginning of a more 

collaborative relationship.” 

In related GGI news, a 

58,000-square-foot Gold’s 

Gym has opened in Hilliard, 

Ohio. The new facility boasts 

an indoor pool; elevated 

panoramic running track; 

full-court basketball; a 

racquetball court; cardiovascular 

and group-exercise 

areas; personal and nutritional 

training; tanning; a dry sauna; 

the Fit Factory area for 

children; and a smoothie 

bar. Global Fitness Holdings, 

the master franchisee that 

opened the club, currently 

has 15 more locations under 

construction in Ohio, Kentucky, 

and Tennessee. Two other 

major GGI franchisee 

groups—the Brad Nestle 

Corp., and Bruce Abel and 

Leo Gutierrez—have also 

announced expansion plans. 

GGI, headquartered 

in Dallas, has more than 

610 locations in 41 states 

and 27 countries. 

Strategic Partnerships 

NYSC Helps 

Film Buffs 

Remain Buff 

> Thanks to a unique partnership 

with the Tribeca Film 

Festival—the famous annual 

New York City event established 

by actor Robert De 

Niro—members of the New 

York Sports Clubs (NYSC) 

were recently able to watch 

short films on viewing 

screens on the clubs’ treadmill, 

elliptical, and other 

cardiovascular machines. 

A dedicated Tribeca channel 

on NYSC’s in-house TV 

network carried such shorts 

as the animated Guard Dog 

and the docudrama, Bicycle 

Gangs of New York. 

In return, festival 

attendees received free 

one-week passes to work 

out at NYSC clubs. 

“We welcome the opportunity 

to bring the Tribeca 

Film Festival experience to 

our members,” says Merrill 

Richmond, the vice president 

of marketing for NYSC. “The 

fact that they can actually 

watch the shorts for free 

while working out is pretty 

exciting. We’re having a lot of 

fun promoting the festival in 

our clubs, and even arranged 

for film buff Rex Reed to 

appear in one of our ads.” 

“New York Sports Clubs’ 

generous sponsorship will

On The Move 

continued 

enable us to bring the 

Tribeca Film Festival 

experience to a broad 

audience in a unique setting 

and an exciting way,” notes 

Jon Patricof, the COO of 

Tribeca Enterprises. 

NYSC is owned by Town 

Sports International Holdings, 

Inc. (NASDAQ: CLUB), which 

operates 150 clubs in Boston, 

New York, Philadelphia, 

and Washington, D.C., 

along with three facilities 

in Switzerland. 

Expansion 

elements for 

women Expands 

Into Bombay 

> After having only recently 

hit the 25-club mark in the 

U.S., elements for women, 

the health and weight-loss 

services franchise based 

in Miami, has announced 

that it’s about to expand 

into India. A businessman 

in Mumbai, Bombay, has 

laid plans to develop 

some 20 elements facilities 

in that market, the 

company reports. 

“To be chosen as a 

business partner in India is 

a very significant milestone 

for elements,” acknowledges 

Chris Palumbo, elements’ 

brand strategist. “We’re 

proud to be an American 

export to India. We know 

that many women there are 

cosmopolitan and want the 

best in fitness and lifestyle.” 

In related news, elements 

will soon be expanding into 

Atlanta, Chicago, and New 

Jersey. Its other international 

target markets include Latin 

America and Israel. 

Promotions 

Crunch Fitness 

Gets Dolled Up 

In Ad Campaign 

> Crunch Fitness, once 

known for ads that featured 

people in their underwear, 

recently launched a new 

advertising campaign that 

employs seven endearing, 

vinyl-clad dolls known as 

“Crunchers.” Each character 

has its own personality 

traits, as well as a place 

on MySpace, the popular 

social-networking Website. 

In one offbeat ad, for 

example, a Cruncher rears 

back, preparing to throw 

a red ball at a sedentary 

bearded “hippie-type.” 

The caption reads: “Rod is 

always happy to teach someone 

dodge ball.” In another 

striking departure, the 

company’s defining and 

long-running “No judgments” 


Each Crunch Fitness cartoon character has its 

own personality traits and a place on MySpace. 

The Crunchers The entire cast of Crunch Fitness’ imaginative new advertising campaign 

tagline is being replaced by 

the phrase, “We all crunch.” 

In keeping with its target 

audience’s demographics, 

Crunch is airing the new 

spots on MTV, VH1, ESPN, 

and Comedy Central. Print 

ads will appear in Time Out, 

San Francisco Weekly, and 

New York magazines. A 

newspaper comic strip is 

also in the works. 

“We wanted to make 

[the ad campaign] relevant, 

interesting, and fun—but, at 

the same time, make it clear 

it’s not a gym that people 

graduate from,” explains 

Christina DeGuardi, the senior 

director of marketing and 

communications for Crunch. 

The Crunchers campaign 

was developed by the 

Mother ad agency in 

New York City. 

Crunch Fitness, headquartered 

in New York City, 

operates 32 locations in 

New York, Atlanta, Chicago, 

Miami, Los Angeles, and 

San Francisco. 

Club Openings 

North Cypress 

Fitness Rising 

In Hammond, LA 

> Partners Olaf K. Ross 

and Richard A. Henry, DDS, 

have broken ground on 

their $7.9-million, 30,000square-foot 

North Cypress 

Fitness Center, in Hammond, 

Louisiana. The club, which 

is slated to open by the end 

of the year, will feature 

12,000 square feet of freeweight 

space; a pool area 

with a separate children’s 

splash area; tennis courts; 

three fitness studios for 

aerobics, group-cycling, 

and Pilates classes; a 

relaxation center offering 

therapeutic massage, steam, 

and sauna; and a Kids 

Korner children’s area. 

The partners have already 

laid plans for the future 

expansion of the facility.

Motivation + Entertainment = Results 

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H 

Here in Boston, IHRSA’s hometown, 

Tom Brady, the quarterback for 

the New England Patriots, is a 

local hero, a hallowed household name— 

a young man whom the team’s fans 

regard as a living legend, a virtual gift 

from the football gods. 

For those few unfamiliar with Brady’s 

impressive record, we’d like to share the 

following: Three Super Bowl championships 

in four years, including two 

back-to-back wins, in 2004 and 2005! 

The only quarterback in NFL history 

to lead his team to three Super Bowl 

victories before his 28th birthday! 

So, naturally, since Brady’s 30th birthday 

falls on the 3rd of this month, we couldn’t, 

in good conscience, as loyal residents of 

Beantown, award the title of fitness role 

model of the month to anyone else! 

But our reasons for honoring Brady go 

well beyond his athletic prowess on the 

field. It’s his unwavering determination to 

succeed, despite the odds, that’s earned 

him our seal of approval. Long before he 

ever graced an NFL field, the 220-pound, 

6'5" competitor faced a long line of 

naysayers who told him that he was too 

skinny, and didn’t have enough mobility 

to play quarterback in the pros. But 

Brady never gave up. 

“Don’t let other people tell you 

what you’re capable of,” he told 

askmen.com. “As long as you 

believe in yourself and work hard 

to achieve whatever you set your 

mind to, you can get it done.” 

In the 2000 NFL Draft, 

he was chosen in the 

sixth round—the 199th 

pick overall. For most 

of the 2001 season, he 

warmed the bench, while 

then-Pats quarterback 

Drew Bledsoe controlled 

the field. But Brady’s 

career changed forever on 

It wasn’t all that many years ago that a 

flight delay or cancellation meant either 

scrambling for a last-minute hotel reservation 

or, worse, camping out in an airport’s 

waiting area for hours on end. Today, 

thanks to the proliferation of health clubs 

in, or near, the country’s busiest airports, 

travelers have a much better way to 

make use of their down time—they can 

squeeze in a refreshing workout. 

At McCarron International Airport in 

Las Vegas, 24 Hour Fitness Worldwide, 

Inc., has set up shop in Terminal C. 

Similar to the chain’s community-based 

locations, this 14,000-square-foot gym 

features cardiovascular and strengthtraining 

equipment, as well as group 

classes, a sauna, and massage services. 

24 Hour Fitness members can work 

ShortTakes 

Super Bowl Brady! 

The Patriots’ incredible quarterback is CBI ’s fitness role model for August 

Fit to Fly the Nation’s Skies 

‘Tom Terrific’ 

Tom Brady 

September 23, 2001, after Bledsoe was 

injured in a collision, and the “rookie” 

was called in to wrap up the game. 

And the rest, as they say, is history— 

Brady led the team to its first Super Bowl 

triumph ever! 

What does it take to perform at 

that level? The MVP joins 

his teammates for regular drills 

and gym sessions, and pays 

particular attention to developing 

his leg strength. 

His routine includes 

muscle-mass-building 

movements, such as 

lunges, deadlifts, and 

squats, as well as 

yoga, which he’s 

described as “therapeutic 

and great for 

your attitude.” 

In case you haven’t 

already figured it out— 

Brady is No. 1 in 

CBI ’s book! 

out for free, while nonmembers pay a 

$10 guest fee. 

“Traveling can be stressful, and, since 

exercise can help relieve stress, [having a 

club at the airport] is the perfect fit,” 

Mary Seltzer, a spokeswoman for 24 Hour 

Fitness, told Forbes. 

Similarly, at Boston’s Logan Airport, the 

Hilton Health Club and Spa invites weary 

travelers to make use of its full gym, 

whirlpool, and sauna; guests can purchase 

$10 day passes or a pack of passes. The 

Westin Fitness Center, at the Detroit Metro 

Airport, offers 24-hour access to cardio and 

strength-training machines and free weights 

for $15 a day. And the Hilton Athletic Club, 

at O’Hare Airport in Chicago, provides access 

to a fitness area with cardio machines and 

a weight room for an $11 daily fee. 

www.ihrsa.org AUGUST 2007 Club Business International 29 

Photography : John Pyle/Newscom

ShortTakes 

Fitness, Friends...and Love 

Online communities attract attention 

of exercise enthusiasts 

As everyone knows by now, new Web 

communities, such as MySpace and 

YouTube, have dramatically transformed 

the Internet landscape, providing 

previously inaccessible—virtually 

unimaginable—online social networking 

opportunities. Fitness-oriented entrepreneurs 

haven’t failed to take note. 

A number of similar sites have 

emerged that “connect” individuals 

throughout the world who share a 

common interest in pursuing a 

healthy, active lifestyle. Prominent 

among them are SparkPeople.com 

and FitnessSingles.com, both of which 

are designed for people who want to 

cultivate relationships that complement 

their fitness and/or weight-loss goals. 

SparkPeople.com, launched by Internet 

entrepreneur Chris Downie in 2002, 

has become wildly popular with workout 

wonks, welcoming more than 

1.5 million visitors each month. Its 

members, called “Sparkers,” provide 

motivation and encouragement to one 

another via a series of interactive tools, 

and form supportive “SparkTeams” 

based on their particular interests and 

objectives. The site also offers fitness 

and weight-loss resources, as well as 

advice from behavioral psychologists, 

nutritionists, personal trainers, and 

dieticians. Recently, it was voted “Best 

Health Site” by BusinessWeek magazine. 

“I believe people want more from 

online communities, and that communities 

like SparkPeople are the future 

of social networking,” says Downie. 

A newer site, FitnessSingles.com 

has been bringing people together— 

in the name of both fitness and love— 

since 2005. As its name implies, it’s 

an online dating service that caters to 

fitness-minded singles over the age of 

18 in the U.S. and Canada. Its thousands 

of registered members can search for 

their ideal mate by sorting through 

a list of nearly 100 activities, ranging 

from yoga to adventure racing. 


Spa-tting the Latest Trends 

From fusion to medical tourism, intriguing new spa services are emerging 

a 

As we reported in the May 

issue of CBI (see “The 

Market Appeal of 

Club-Based Spas,” pg. 

38), spa services have 

become not just a 

luxury, but also a 

necessity for many 

club members. And 

operators who stay on 

top of the latest trends 

will continue to profit 

from the “pampering” 

side of their business. To 

help them, CBI has compiled 

the following hot spa trends of 2007 from 

the pages of Spa Finder magazine: 

• Detox—More spas will be providing 

relief from stress, environmental pollution, 

and dietary toxins with organic diets, 

sweating treatments, and group therapy. 

• Medical tourism—Around the world, 

spas are beginning to offer medical services, 

such as cosmetic procedures, and mar- 

BOTTOMS 

Come Out On Top! 

FITNESS FIRST, the U.K.-based chain, 

wanted to know what people regarded as 

the hottest, sexiest part of their body. 

Such information, the company reasoned, 

might inform the workout programs 

offered to club members, and, at the very 

least, would generate a fair amount of 

press interest. So Fitness First, with more 

than 1.4 million members at 500 locations 

worldwide, decided to—ask. 

With assistance from tickbox.net, an 

Internet research company, it conducted an 

online poll of 1,700 people. The conclusion: 

the majority of the respondents—35% of 

the men and 36% of the women—agreed 

that the bottom was tops. 

The findings were completely unexpected, 

and dispelled the longstanding myth that 

the chest and abdominals are the preferred 

features. Tim Keightley, the company’s U.K. 

keting their accommodations 

as ideal recovery havens. 

• Self-service—Expect 

to see “de-staffed” 

spas offering group 

services, such as 

do-it-yourself 

mud baths and 

meditation, guided 

by a recording. 

• Green spas—Recognizing 

consumers’ growing 

interest in environmentally 

friendly products, spas are 

introducing more natural, organic, and 

eco-friendly offerings. 

• Skincare—In addition to pampering 

procedures, spas are maintaining their 

focus on state-of-the-art skincare products 

to keep their clients looking young. 

• Spa Fusion—Creatively combined 

modalities, such as yoga and massage, 

and water and shiatsu, are emerging. 

Fitness First shares the 

unexpected findings of 

its online survey 

fitness director, notes that, while men 

routinely request programs to pump up 

their pecs and sculpt their abs, only 8% of 

females lust after a six-pack. “To attract the 

ladies, men should pay more attention to 

toning their gluteals,” suggests Keightley. 

Women, too, he suggests, shouldn’t 

ignore their backsides; he reminds us 

that Jennifer Lopez and Beyonce Knowles 

both rose to superstar status, in part, on 

the basis of their booties. 

To help members optimize the gluteus 

maximus, Keightley recommends four 

exercises, each of which should be 

performed 10 times: the standing rear 

leg extension; squats; lunges; and the 

“Big Squeeze” (squeeze glute muscles for 

five seconds, relax, and repeat). These 

moves are guaranteed to shape up your 

members’ “assets.”

ShortTakes 

NFL Goes on a Health Kick 

Pro players join the Nickelodeon team to promote children’s health 

O 

On the field, National Football League 

(NFL) players are fierce, focused, 

and extremely fit. But this spring, 

during their off-season, several pros 

explored their “softer” side. They teamed 

up with Nickelodeon, the children’s 

television network, to provide some 

off-the-field fitness education and fun. 

The NFL signed on as a champion 

of the network’s “Let’s Just Play” campaign 

to promote health and wellness 

among the nation’s children. Among 

the players with starring roles were: 

Baltimore Ravens safety Ed Reed; Carolina 

Panthers wide receiver Steve Smith; 

St. Louis Rams running back Steven 

Jackson; and Dallas Cowboys quarterback 

Tony Romo. 

Their contributions to the campaign 

included sharing fitness tips through 

B OUN CE 

As much as we—and the rest of the 

world—love the treadmill and its 

cardio colleagues, it’s also fun to try 

something new whenever the opportunity 

arises. Recently, two unique exercise 

accessories caught our attention because 

of their cleverness and playful attitude. 

Kangoo Jumps, a revolutionary line of 

workout boots, are taking Miami’s fitnessforward 

beach scene by storm, according 

to distributor Fit Jump, of Pompano 

Beach, Florida. Resembling a combination 

of a ski boot and an inline skate, this 

funky-looking footwear contains a spring 

mechanism that delivers the long-proven 

benefits of rebounding—while jogging, 

walking, jumping rope, or performing 

other aerobic activities. If club members 

hesitate to give them a try, just point out 

that, as their name suggests, no one’s ever 

seen a sedentary or obese kangaroo. 


Play ball! Contestants April, l., Kenderick 

“Workout Like a Pro” TV segments; serving 

as spokesmen for the “Let’s Just Play” 

program; and hosting events in their own 

Like a Kangaroo, Move Like an Action Hero 

If hopping around isn’t 

quite their style, then perhaps the 

latest product from InterAction 

Labs/Powergrid Fitness, Inc., 

an IHRSA associate member, 

will raise their heart rates. 

The company, based in 

Beltsville, Maryland, 

has applied its 

patented ISOCOR 

resistance technology 

to a new video 

game controller 

for the Nintendo 

Wii console, the 

Exer-station Wii. 

Voted “Innovation of 

the Year” at the 2006 

Consumer Electronics Show (CES), 

the strength-based controller has players 

push, pull, and lean on the device to 

communities that encouraged kids to 

sign up for Nickelodeon’s “Go Healthy 

Challenge.” The NFL also supported 

the program by posting information 

about the initiative on its youth Website; 

distributing “Let’s Just Play” materials; 

and promoting the network’s annual 

Worldwide Day of Play in the fall. 

“Our players understand the importance 

of staying physically active, and, 

through this partnership with Nickelodeon, 

they’ll have the opportunity to 

encourage children to lead healthier 

lifestyles,” noted Beth Colleton, the NFL’s 

director of community ventures. 

Another prominent “Let’s Just Play” 

partner is the Alliance for a Healthier 

Generation, a venture formed by the 

American Heart Association (AHA) and 

the William J. Clinton Foundation. 

Newest fitness products feature a ‘fun factor’ to make exercise more appealing 

Spring-thing Kangoo Jumps 

control the game’s action, 

providing a full-body workout. 

Outside Magazine 

claims that it “will leave 

you panting.” 

“Developing a Wiicompatible 

version of the 

Exer-station was a natural 

decision,” explains Greg Merril, 

the CEO of InterAction 

Laboratories. “With Exerstation 

Wii, players are 

immersed in the game 

through variable resistance from 

one pound to over 150 pounds! 

The sensation users experience is that 

of a direct physical connection to their 

character in the game.”

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Photography: Mark Liddell/Icon International 

CBI Interview “Million Dollar Baby was the toughest physical experience 

I’ve ever had as an actress and as a human being.” 

Hilary Swank is a Million-Dollar fitness role model 

both on and off the silver screen 

CBI: In high school, you competed in the Junior Olympics 

and the Washington State championships in swimming, 

and ranked 5th in the state in all-around gymnastics. 

Why didn’t you pursue a slot at the Olympics? 

HILARY SWANK: I had to make a choice between 

continuing with sports and pursuing my acting 

career. I’d been swimming from a very young age, 

and although I loved sports, I also dreamed about 

going to Hollywood. I just couldn’t do both. 

CBI: Why Hollywood? And how did you get your 

first break? 

Early in life, Hilary Swank, 

33, had a choice to make—to 

try to become an Olympic 

athlete… or a Hollywood star. 

In 1991, when she was 

just 16, she and her mother 

moved from Bellingham, 

Washington, to Hollywood. 

The next year, she got 

her first break (Buffy the 

Vampire Slayer), and then, in 

’94, her first star turn (The 

Next Karate Kid). Since 

then, she’s enjoyed meteoric 

success, going two for 

two in the Oscars—Boys 

Don’t Cry in ’99 and, most 

famously, Million Dollar Baby 

in ’04. She’s also received 

the coveted Golden Globe 

and Screen Actors Guild 

awards, and was named 

one of People Magazine’s 

50 Most Beautiful People 

three years in a row. 

By Jon Feld 

HS: Because Hollywood is 

where it all happens! It’s 

where I needed to go to get an 

agent who could help me start 

auditioning—going down that 

road you have to go down 

every day if you’re going to get 

a break. My first break was a 

supporting role in the film 

Buffy the Vampire Slayer when 

I was 16. I got it by going to 

every audition I could. 

CBI: When Clint Eastwood cast 

you in Million Dollar Baby, he 

reported that he had to bulk 

you up. How did you train, both 

in terms of building up your 

body—gaining 20 pounds of 

muscle—and learning the 

sport of boxing? 

HS: It’s true—I only weighed 

108 pounds when I began 

training. I worked for three 

hours a day with Hector Roca, 

a boxing trainer, and weighttrained 

with Grant Roberts, a 

Q&A Highlights 

• Sports vs. Hollywood 

• Million-dollar workout 

• The personal-trainer edge 

• Movies as health advocate 

trainer whom I met through Clint, for around an 

hour-and-a-half a day. I did both six days a week. 

Grant and my nutritionist, Oz Garcia, had me 

eating 210 grams of protein a day. I had to eat every 

hour-and-a-half to assimilate the protein, which 

involved waking up in middle of the night to 

drink protein shakes. 

CBI: Initially, you worked on your physique with 

another trainer, but, later, switched to Roberts. How 

instrumental was he in helping you achieve the 

incredibly convincing physique you displayed in Million 

Dollar Baby? 

HS: Grant was critical, absolutely fundamental, 

in my preparation to play a boxer. In order to 

look believable, I had to change my physicality 

enormously. Grant had all of the knowledge and 

patient guidance that it took to get me there. 

CBI: For Boys Don’t Cry, you slashed your body fat to 

7%. How did you do it? And do you ever worry about 

the long-term effects of what you have to do to get 

ready for certain roles? 

HS: I did it by eating a very low-fat, low-carb diet 

and weight-training five days a week. I don’t worry 

about the long-term effects on my body of preparing 

for roles as much as I should. For instance, I found 

out that, after dropping that weight, I had elevated 

levels of mercury; so I actually I had to detox 

following the filming. I’d been a vegetarian, but, for 

health reasons, started to eat fish. That was my 


Interview “I love to exercise—it’s a very important part of my life. 

It helps with stress, and sleep, and it makes me feel great.” 

Granting Hilary Million-Dollar Strength 

Hilary Swank credits at least part of her Academy Award-winning performance 

in Million Dollar Baby to her trainer, Grant Roberts, who helped 

build up her body and prepare her for the physical and psychological rigors 

of the film about an aspiring young boxer. 

Roberts met Swank through fitness guru Mike Hamill, a friend of Clint 

Eastwood’s, the producer and director of the movie. “I was surprised to receive a 

phone call from Clint,” recalls Roberts. “He asked if I’d take a look at an actress 

he was preparing for a role in the film. He arranged the meeting, and I met 

Hilary the next morning in New York City. 

“Hilary walked into the room—all 5'7" and 108 pounds of her—and, immediately, 

started flexing her arms and encouraging me to feel her stomach. It was an incredibly 

endearing introduction—but there wasn’t a whole lot of muscle to be found.” 

Roberts was clearly qualified 

for the assignment at hand. An 

accomplished personal trainer, he’d 

opened his first gym when he was 

17, and owned several fitness-related 

businesses in the U.S. and Canada— 

Mecca Fitness, a club-franchise 

company, and Fitness Outfitters.com, 

an equipment sales and consulting 

firm. He’s also the author of an 

upcoming book, The Unified Diet. 

But, experience and expertise 

Star power Grant Roberts, Clint Eastwood 

notwithstanding, Roberts knew that 

he had a challenge on his hands. 

Filming was scheduled to begin in just nine weeks, and Swank’s on-screen 

opponent in the film’s key scenes hadn’t been chosen to make her look good. The 

actress-fighter was Lucia Rijker, a professional, 140-pound, world-champion boxer, 

who, at the time, was six full weight classes heavier than Swank. 

Despite the “mission impossible” he’d been given, a little over two months after 

he began working with her, Roberts had helped Swank acquire an impressive 

20 pounds of muscle, and, working with boxing coach Hector Roca, adjust the shape 

of her physique so she could play a pro fighter convincingly. 

“In addition, I was involved every day to make sure that her nutritional requirements 

were being met,” notes Roberts. “At least 70% of the results I achieve with 

any client can be attributed to maximizing nutrition to produce the desired results.” 

Roberts, a former competitive body builder, might never have gotten the chance 

to work with Swank if it weren’t for his own belief in the lifesaving power of exercise 

and good nutrition. In 1990, he barely survived a horrible automobile accident that 

left him in intensive care and more than 70 pounds lighter than he’d been before. 

Over the next five years, Roberts underwent several corrective surgeries, including 

the installation of a metal plate in his neck, the building of a new disc from a piece 

of his hip, the removal of a rib, and eight operations on his shoulders and knees. 

“The silver lining of the whole experience,” he adds, “was that the research 

and rehab I did on myself led to the discovery of new training methods, and gave me 

a greater understanding of the importance and function of optimum nutrition… What 

I learned during my recuperation became the foundation for all of the training and 

professional experiences that I’ve had since.” 


main source of protein, and what I ate, 

mostly, to bulk up for Million Dollar Baby; 

that plus the 60 egg whites and at least 

half a dozen protein shakes that I 

downed everyday. 

But I’d never change any of the experiences 

associated with being a part of 

Boys or Million Dollar Baby. In fact, the 

training that I did for both movies, and 

what I learned about harnessing the 

power of my mind, made all of the work 

well worthwhile. Everything has its ups 

and downs. 

CBI: Was your role in Million Dollar Baby 

the toughest physical experience you’d 

ever had as an actress? 

HS: To say the least! In fact, Million 

Dollar Baby was the toughest physical 

experience I’ve ever had as an actress 

and as a human being. 

CBI: Do you think you’re as “tough” as the 

character you portrayed? 

HS: I think I’m as tough as I need to be 

to get things done and fight for what 

I believe in, but, just like Maggie, my 

character in Million Dollar Baby, I also 

have a sensitive heart. 

CBI: Did the experience inspire you to 

continue boxing as a way to stay fit or 

simply have fun? 

HS: Boxing is a wonderful sport—one for 

which I have a great deal of respect. But 

I haven’t been able to keep it up because 

getting to the gym, while traveling and 

doing other movies, is just too difficult. 

However, boxing has inspired me to find 

ways to make my heart beat as quickly— 

but finding something that’s equally 

challenging has been tough. 

CBI: Do you and Eastwood have an ongoing 

relationship? Have you ever worked out 

with him? 

HS: Clint will always have a special 

place in my heart. He’s something of an 

anomaly, and I’m proud to call him my 

friend. And, yes, we lifted a few weights

Interview “I belong to the Equinox club in Los Angeles. I run, swim, 

and also do Pilates—I find that provides a really good balance.” 

together when we were filming Million 

Dollar Baby. He loves lifting, and his great 

shape proves that. 

CBI: You seem to take on both heroic 

and anti-heroic roles (Boys Don’t Cry, 

Iron Jawed Angels, Million Dollar Baby, 

Freedom Writers, Black Dahlia, and the 

upcoming Labyrinth). What draws you to 

such polarizing protagonists? 

HS: I don’t look for heroes or anti-heroes 

to play. I just look for opportunities to 

provide real, honest portrayals of the 

human experience—experiences that I 

can either relate to, or learn from, or that 

I’m entertained by. 

CBI: But how much stunt work do you do 

for your own films? 

HS: I always try to do my own stunts. 

Ironically, I made it all the way through 

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Championship cast Eastwood as coach ‘Frankie,’ and Swank as his protégé, ‘Maggie’ 

Million Dollar Baby virtually unscathed, 

but, recently, wound up getting stitches 

while filming P.S. I Love You, a romantic 

comedy. A random accident occurred that, 

involved, of all things, a pair of suspenders! 

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CBI: Of all the characters that you’ve portrayed 

in films, which one was most like you? 

HS: It’s hard to say which character 

is most like me, but, if I had to choose 

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Photography: UPI Photo/AMPAS HO/Newscom

Interview “I’m not sure that Hollywood is the appropriate vehicle 

for disseminating the word about health and fitness.” 

one, I’d say Maggie in Million Dollar 

Baby—because she’s a character with 

a dream that she was unwilling to 

give up on, and because she needed someone 

to believe in her to help her achieve it. 

CBI: Whom, as an actor, do you admire the 

most? Do you have a mentor or role model 

you can point to? 


HS: I really admire so many people in 

this business, but, if I had to pick one, 

I’d say Clint. He’s not only played 

an important role in helping me grow 

as an actor, but he’s also been a wonderful 

mentor. He’s been around for a 

long time and has a lot of great 

advice, which I take to heart. That’s a 

real gift. 

CBI: What would you have done if you 

hadn’t become an actor? 

HS: I can’t imagine being anything other 

than an actor. I love my job. I get to do 

what I love every day and am thankful for 

the experience. 

CBI: You’re still an athlete, with a love 

for skiing, rafting, skydiving, and other outdoor 

sports. How do you stay in shape 

when you’re not in the air, on the water, or 

in deep powder? 

HS: I belong to the Equinox club in 

Los Angeles. I run, swim, and also 

do Pilates—Power Pilates; I find that 

provides a really good balance. Grant 

Roberts suggested that I get a Power Plate 

for my home because I don’t always have 

as much time as I’d like for exercise; I 

love it because it allows me to quickly get 

in a full workout at home. 

I love to exercise—it’s a very important 

part of my life. It helps with stress, and 

sleep, and it makes me feel great. There’s 

truly nothing like that endorphin rush! 

CBI: Do you think Hollywood should 

be more involved in promoting, and 

communicating a positive message about, 

health and fitness? If so, how? 

HS: I’m not sure that Hollywood is the 

appropriate vehicle for disseminating the 

word about health and fitness. I think 

that people need to ask themselves what 

they want in their lives. How do they 

want to feel? 

Health and working out—they’re such 

personal experiences. It’s important to do 

what feels right for you. I don’t think you 

should look outward, trust to anyone else, 

for that. 

JON FELD is a contributing editor 

for CBI and can be reached at 

jon@trendline-co.com.

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© 2007 efi Corp./30843

The 

TERMINATOR

Photography: ©Ben Baker/ Redux 


There’s a picture of Arnold Schwarzenegger on the cover of the April 16 issue of 

Newsweek magazine. He’s dressed in a dark suit, balancing a basketball-sized globe 

on the tip of his index finger, and wearing one of his trademark smiles. It’s a smile 

that bad guys used to fear in his action-movie days—a mixture of confidence, irony, 

and a not-so-subtle“Listen to me, or else!” warning curled around the edges. 

In this particular case, the subject is global warming, but there are flashes of a similar expression, 

and attitude, when he talks about another subject near and dear to his heart: healthcare reform. 

In January, Governor Schwarzenegger unveiled an ambitious, inclusive healthcare reform 

package. With hundreds of stakeholders in attendance, he promised, on the eve of his state-ofthe-state 

address, to bring affordable healthcare to every Californian. “Using a comprehensive 

approach and building on shared responsibility where everyone does their part,” he began, “we will 

fix California’s broken healthcare system and create a model that can be used for the rest of the 

nation.” With 6.5 million uninsured Californians (nearly 20% of the population), and healthcare 

costs climbing more than twice as fast as inflation, the governor’s description of the healthcare 

system as “broken” isn’t far off the mark. 

But California isn’t alone; nationally, the numbers are equally grim. The 2005 U.S. Census reports 

that 47 million people, or 16% of the population, are uninsured. The U.S. spends nearly $100 billion 

per year to provide these individuals with health services that are often for lifestyle-related conditions 

that, with earlier diagnosis, could have been treated for significantly less money. 

Given the unlikely arrival of meaningful national healthcare reform in the near future, states such 

as Massachusetts, New York, and now, California, are attempting to fill the void with initiatives of 

their own. The Massachusetts healthcare reform bill, signed into law by then-Governor Mitt Romney 

in April 2006, offers insurance coverage to “almost all” residents, utilizing a combination of Medicaid 

expansion, subsidized private insurance, and insurance market reforms. Schwarzenegger, true to 

his roots in health and fitness, is promoting a reform package that emphasizes prevention and personal 

responsibility, and that offers tangible rewards for healthy lifestyle choices. The incentives, as 

Takes on Healthcare 

Governor Schwarzenegger and 24 Hour Fitness 

are working together to achieve real reform 


TERMINATOR Takes on Healthcare continued 

outlined in the Healthy Actions section 

of his plan, might include reduced 

healthcare premiums and vouchers 

for health-related goods and services, 

e.g., memberships to health clubs and 

weight-loss programs. 

“People who live an active lifestyle, 

work out, and don’t smoke should 

be rewarded for those behaviors,” 

Schwarzenegger insists. 

SHARED RESPONSIBILITY 

The concept of personal responsibility for 

one’s health is an increasingly common 

theme, but it rarely gets top billing in serious 

healthcare-reform discussions. “But,” 

says Herb Schultz, an HMO expert and 

senior health advisor to Schwarzenegger, 

“that’s exactly where the governor is 

headed with this plan.” 

Schultz was part of the previous 

administration when, in November 2004, 

then-Governor Gray Davis tried, and 

narrowly failed, to pass Proposition 72, 

which would have implemented the 

Health Insurance Act of 2003, providing 

most of the state’s employees with coverage. 

“One of the main differences this 

time around,” notes Schultz, “is the focus, 

first and foremost, on health-promotion 

and wellness.” 

If there’s any doubt about the governor’s 

intent, the working title of his proposal— 

Governor Schwarzenegger’s Prevention, 

I 

It would seem that another new East Coast vs. West Coast 

rivalry is brewing. Watch out, Schwarzenegger! Elliot 

Spitzer, the governor of New York, recently announced 

that he intends to make New York the healthiest state in the 

country. He wants to redirect the focus of healthcare from the 

institutions that treat health-related conditions—e.g., HMOs, 

hospitals, and nursing homes—to a prevention model. 

“By shifting the focus to prevention,” Spitzer predicted, “we 

can significantly improve public health.” 

If his pronouncement has the ring of a coach rallying 

the team at half time, it’s for good reason. According to the 

2006 edition of America’s Health Rankings (sponsored by the 

United Health Foundation and the American Public Health 

Association), New York currently has a ways to go to claim the 

title. The overall rankings place New York at No. 29 (down three 


Partners in progress from l., Mark Mastrov, Schwarzenegger, and Lance Armstrong 

Wellness and Personal Responsibility 

Health Care Reforms—should drive the 

message home. The plan directly addresses 

the topics of obesity, diabetes management, 

tobacco, patient safety, and making 

healthy lifestyle choices; and the savings, 

if realized, promise to be impressive. 

A 2005 California Department of 

Health Services study estimates that, if 

there were a 5% increase in the number 

of physically active Californians, the state 

could see reductions, in direct and indirect 

medical costs, of more than $1 billion 

a year. In another example: the average 

annual medical costs for a person with 

diabetes is $12,243, versus $2,560 for 

someone without the disease. But before 

any of these savings can be obtained, 

cautions Schultz, a culture of change based 

on shared responsibility has to be cultivated. 

Mark Mastrov, the founder and chairman 

of 24 Hour Fitness Worldwide, Inc., based 

in San Ramon, California, played an important 

role in helping Schwarzenegger establish 

that culture early on. In the fall of 2005, 

he was asked by the governor’s office to 

participate in a 10-person taskforce chaired 

by the governor’s wife, Maria Schriver. 

HEALTHCARE REFORM: SPITZER VS. SCHWARZENEGGER 

positions from 2005); California, for its part, has slightly 

less work to do, with a ranking of No. 23 (down one from 

2005). Making matters worse, New York ranks No. 12 with 

respect to incidence of obesity, two notches lower than California, 

at No. 14. 

While both states clearly have plenty of room for 

improvement, so, too, does the nation as a whole. On the 

infant-mortality scale, the U.S. ranks No. 36 (out of 36), tied with 

Estonia, Cuba, and Croatia. And on life expectancy at birth by 

country, the U.S. is No. 29 out of 35, with a life expectancy of 

71 years for women and 67 years for men. That’s marginally 

better than Cuba, at 70 and 67 years, for men and women, 

respectively, but significantly below No. 1 Japan, where the 

women live to be 78 and the men break through the 70-year 

barrier, with a life expectancy of 72.

“Rather than taking on the larger issue of 

state-wide healthcare reform,” recalls 

Mastrov, “we decided to build a foundation 

by focusing on a smaller segment, 

encompassing childhood obesity, physical 

education, and nutrition in schools.” 

Six months later, the taskforce had grown 

to over 40 people, and the momentum, 

Mastrov notes, was building. “We initiated 

a program through the state that rewarded 

kids for passing a physical fitness test; 

among the rewards was a free membership 

at one of our clubs,” explains Mastrov. 24 

Hour Fitness has some 400 clubs worldwide, 

180 of which are located in California. 

“We also worked toward the banning of 

soda machines from schools and the 

removal of many unhealthy items from 

public school menus.” 

One California legislator, two-term 

Senator Tom Torlakson (D), has also 

championed for prevention as it relates to 

lifestyle choices and disease-management. 

In 2002, under his leadership, the legislature 

launched the California Taskforce 

on Youth and Workplace Wellness. “The 

insurance industry tells us that 60%-75% 

of all healthcare costs are preventable 

if we make the appropriate lifestyle 

changes,” he observes. Torlakson has 

focused his efforts on reforms in schools— 

“70% of school-aged children fail the 

basic fitness test,” he points out—and 

on healthy changes in the workplace 

environment. “We can save hundreds 

of thousands, if not millions, of dollars,” 

he predicts, “by having employees 

become active participants in a workplace 

wellness program.” 

OBSTACLES AHEAD 

Hillary Clinton’s failed attempt to enact 

“universal” healthcare reform in the 

1990s makes it clear that, whether at the 

federal or state level, getting a proposal 

passed by the legislature, and approved 

by voters, won’t be easy. California has 

a long history of wanting, but rejecting, 

healthcare reform, which dates back to 

1945, when then Governor Earl Warren 

recommended compulsory prepaid medical 

services; that proposal was ultimately 

defeated by the legislature. 

Schwarzenegger, like those before him, 

will face some considerable obstacles. 

California Senator George Runner (R) lists 

healthcare access among the challenges. 

“The governor’s plan promises to expand 

coverage to between four and seven 

million uninsured people in the state. But 

studies show that, in California, there’s 

a shortage of physicians, nurses, and 

healthcare facilities, especially in rural 

and underserved areas. Having health 

coverage,” notes Runner, “doesn’t mean 

that you have access.” 

Funding is another problematic issue: 

Schwarzenegger’s plan contemplates 

some help from federal programs, 

such as Medicare—this at a time when 

other states are competing for the same 

money for reform bills of their own. 

President Bush may ultimately need 

to trim that budget to keep the national 

program solvent. Torlakson puts it this 

way: “Healthcare reform is expensive, 

particularly up front before the projected 

savings can kick in. You can’t, for example, 

go to a bank and get financing for 

‘projected savings.’ 

“The money,” he adds, stopping short 

of using the “T” word (new or increased 

taxes), “has to come from somewhere.” 

And that “somewhere” has a history of 

making politicians, and the voters who 

elect them, nervous. 

HEALTH CLUB CONNECTION 

Based on the number of plans that are 

now being considered—there are at least 

three on the table at the moment—it 

seems that California might finally be on 

the verge of passing some meaningful 

reform legislation. “The good news here,” 

observes Ben Midgley, the senior director 

of corporate sales at 24 Hour Fitness, “is 

that all of them advocate prevention— 

although not to the degree that you find 

in the governor’s plan.” 

Midgley—who served on Torlakson’s 

Worksite Wellness Taskforce and is a 

member of the governor’s Get Healthy 

California workgroup—believes this reform 

package is big news for the health and 

fitness club industry, but adds a critical 

caveat. Club owners and operators, he 

suggests, shouldn’t view the governor’s 

plan primarily as a marketing opportunity 

to fill their facilities with voucher-toting 

members. “Instead,” he advises, “we 

need to get the most important message 

out—that we’re trying to help people to 

Dynamic duo Mastrov, l., and Ben Midgley 

get healthy, whether it’s in a club, a park, 

or in their own home. That dovetails with 

the governor’s message of personal 

responsibility, and, in the end, everyone 

will benefit.” 

Meanwhile, Schwarzenegger continues 

to push hard. Despite breaking a leg 

during a recent ski trip, he isn’t slowing 

down. As one TV pundit marveled—when 

it became clear that Schwarzenegger was 

going to win an improbable second term 

as governor—“He’s a force of nature!” 

That force-of-nature persona, coupled 

with a keen business sense and an innate 

ability to work both sides of the aisle, has 

produced some remarkable successes of 

late: i.e., enacting a minimum-wage bill, 

and attracting international attention by 

bypassing the federal government to fight 

global warming. 

With all this momentum working to 

his advantage, and with a talented team 

behind him, Schwarzenegger could well 

be on his way to fixing California’s broken 

healthcare system, and, conceivably, 

creating a viable model for the entire 

country. “In my package, everyone gets a 

better deal,” promises Schwarzenegger. 

As far as promises go, that’s a big 

one. But if anyone can pull it off, it’s an 

Austrian-born bodybuilder with the 

trademark smile that says, “You’d better 

be listening, or else!” 

STEPHEN WALLENFELS is a contributing 

editor for CBI and can be reached at 

stevewall@charter.net. 


Alternative Cardio Goes 

Mainstream! 

Latest equipment innovations produce results for members and clubs 

By Jean Suffin 

The race is on for the title of “next big thing” in 

cardiovascular exercise, and there are a host of 

strong contenders in the running. 

“Alternative” cardio equipment—so-called because 

it doesn’t fit neatly into any of the established cardio 

categories—is definitely coming into its own. In the 

process, it’s providing club members with an endless 

variety of workout options, and club operators 

with a wide selection of inviting new products that 

are guaranteed to please their customers. 

While the alternative category was once comprised, 

essentially, of ergometers, today there’s an 

entirely new breed of innovative units that are 

expanding, and raising the profile of, this category. 

As different as these products are, they’ve been 

created in response to the same emerging needs 

and share many common objectives. 

They take cognizance of changing club demographics 

and the growing importance of an older population. 

They offer interesting new designs, unique paths of movement, 

ease of use, a short learning curve, customization 

options, and user-defined programs. Most importantly, 

the low-impact, full-body exercise experience they deliver 

is one that’s engaging, fun, and motivating, and that, in 

turn, increases participation, satisfaction, and retention. 

The creative novelty and pragmatic effectiveness that 

alternative cardio equipment offers is virtually endless— 

whether members are sitting or standing, moving in a 

single plane or in multiple planes—and the excitement, 

very nearly infinite! 


Alternative Cardio continued 


CYBEX INTERNATIONAL, INC. 

Arc Trainer 

Though some might assume that the CYBEX Arc Trainer was 

inspired by the elliptical cross-trainer, that, according to the 

company, is definitely not the case. The motion of the Arc Trainer— 

that of an arc pattern—was designed to provide a low-impact 

running experience. “When we developed the Arc Trainer, 

we weren’t trying to develop a better cross-trainer, per se,” 

explains Ray Gianelli, the senior vice president of research and 

development and marketing at CYBEX. “We wanted to fulfill the 

promise that a treadmill makes.” It was the versatility of the 

treadmill, and the fact that anyone can make use of one, that 

appealed to the design team when it set out to engineer the next 

big thing. “Ultimately, that’s the story,” says Gianelli. “People 

were designed to run, and they like to run, but it puts a lot of 

stress on the joints. The Arc Trainer is the answer.” 

HOGGAN HEALTH INDUSTRIES, INC. 

Sprint Airbounder 

For an uplifting exercise experience, the Sprint Airbounder 

offers a departure from the other machines in the alternativecardio 

category. It’s essentially a rebounder with handles to 

provide stability and a flexible platform that reduces impact. 

Rebounding is similar to jumping on a mini trampoline and 

offers the same benefits as jumping rope—improved cardiovascular 

condition, increased circulation, and enhanced coordination 

and balance—but without the resulting muscle soreness. 

“We wanted to produce a machine that was fun,” explains 

Jason Crawford, a HOGGAN account manager. “People are 

bored with traditional equipment.” Using the Airbounder, club 

members can enjoy plyometric training, jogging in place, 

squats, and jumping. 

LIFE FITNESS 

Summit Trainer 

Taking cardio training to new heights, the Summit Trainer 

combines a treadmill, stairclimber, and cross-trainer to 

simulate a stimulating “trek in the mountains.” Bob Quast, the 

senior director of cardiovascular-product development for 

Life Fitness, points out that “People want variety—they want 

a new modality, a fresh way to work out.” At the same time, he 

explains, “We wanted to create something with a short learning 

curve—not something acrobatic or difficult to use.” The result 

of the company’s efforts is the Summit Trainer. The unit allows 

exercisers to define their stride length and shift their position to 

challenge different muscles; has handrails to facilitate a total-body 

workout; and incorporates a rebound effect at the bottom of the 

movement to provide a cushioned, low-impact cardio outing.

MATRIX FITNESS SYSTEMS 

A5x Ascent Trainer, 

15x Incline Elliptical 

The A5x Ascent Trainer was conceived as the next inevitable 

step in the evolution of the elliptical category. The goal: to meet 

the new needs posed by changing club-member demographics 

with a product that would appeal to a wide range of users. 

Building on the foundation of the elliptical’s success, the company 

invented a new modality that has no fixed pattern of movement. 

An adjustable stride length, which alters the length and 

shape of the motion, allows users to transition from an ellipse 

pattern to a climbing pattern as they increase their stride and 

elevation. Moving contralateral handrails are offered as an 

option. Similar to the Ascent Trainer, the Matrix I5x Incline 

Elliptical features an adjustable incline with variable stride length, 

but in a smaller footprint. “These products offer an invigorating 

change by engaging different neuromuscular patterns,” 

notes Chris Adsit, Matrix’s education specialist. 

NAUTILUS, INC. 

TreadClimber 

Like the CYBEX Arc Trainer, the TreadClimber was developed 

with the intention of providing the benefits of running, but without 

the impact. The unit positions the user on two treadles that 

move up and down, alternately, as a person steps forward; the 

motion is akin to slowly walking up a hill. “We’re not asking 

people to do anything they don’t know how to do,” explains Tim 

Hawkins, Nautilus’ president of fitness equipment business. The 

TreadClimber is efficient at burning calories, and at elevating 

heart rate to the level produced by running, but has a lower 

perceived rate of exertion—users don’t feel that they’re working 

hard. “Club members are looking for something new and innovative, 

and cardio alternatives are really revolutionizing the 

industry,” says Hawkins. 

PRECOR, INC. 

Adaptive Motion Trainer 

As its name suggests, the Adaptive Motion Trainer (AMT 100i) 

facilitates a fully-user-defined motion. “This is the first product 

that really allows you to do what you want to do,” claims Paul 

Byrne, Precor’s president. “If you want to walk, you walk. If you 

want to run, you run. And if you want to climb, you climb… We 

agonized over making the feel of the AMT a very natural one.” 

The AMT imposes no fixed motion, and making use of the unit’s 

upper-body arms is equally optional. “There hasn’t been 

anything groundbreaking since the elliptical,” notes Byrne, “and 

the fact that the time had come for something new, something 

that offered more variety, intrigued us.” 




SCIFIT 

REX 

SCIFIT describes the modality of its REX as “orbi-linear”—it 

combines the pedals of an elliptical machine with an orbital 

motion in the lower body and a linear motion in the upper body. 

“There aren’t many machines that provide a real total-body 

workout,” explains Corey Disler, SCIFIT’s vice president of sales. 

“We strived to create a product that was as close to 50/50 as 

possible.” Two design elements enhance the full-body effect, he 

points out: the torso is involved in the movement, freeing the 

arms for pushing and pulling, and the foot beds don’t encourage 

the legs to dominate. Despite its effectiveness, REX boasts a low 

perceived rate of exertion, which allows the user to work out 

longer. “As clubs expand to serve a broader member base,” 

observes Disler, “unique movements, such as this, will play a 

larger role in the main cardio area.” 

SPORTSART FITNESS 

XTrainer 

SportsArt has introduced the XTrainer, an alternative total-body 

trainer that’s built like a recumbent bike. It’s non-weight-bearing, 

and the upper-body resistance is independent from the 

lower-body resistance, facilitating greater muscle activation 

than that offered by a standard dependent elliptical. “The 

XTrainer provides more resistance training than a dependent 

product,” attests Scott Logan, SportsArt’s director of 

marketing. The XTrainer, he explains, attracts the same people 

who would normally ride a stationary bike, but, because it’s 

easier on the joints, it appeals to a wider range of individuals. 

In essence, it’s designed to replace the recumbent and the 

elliptical, Logan suggests. 

TECHNOGYM 

The Wave 

The Wave was developed based on Technogym’s recognition 

that all of the other cardiovascular machines manufactured 

permit the body to move in a single plane of motion—allowing 

the user to move forward and backward, and up and down. 

The Wave lets individuals move laterally as well, facilitating 

a skating or cross-country-skiing-like motion. “In the real 

world, we move in multiple planes,” points out Dorothy Sager, 

Technogym’s education and training manager. By engaging the 

core, The Wave also enhances balance and coordination, while 

improving cardiovascular condition and increasing muscle 

strength. “The Wave offers another option to combat boredom,” 

enthuses Sager. “It’s so much fun!” 

JEAN SUFFIN is a contributing editor for CBI and can be 

reached at jsuffin@comcast.net.

ALTERNATIVE CARDIO: 

A Constant Evolution 

Cardio Theater/Precor Entertainment & Services Division 

Cardio Theater offers xTV 900 

and 863 MHz wireless systems 

that feature individually selectable 

frequencies, static-free 

performance, and “touch-of-a-button” convenience. Direct-mounted 

or freestanding, Cardio Theater’s 15" personal viewing screens 

(PVS) feature a 150-degree viewing angle and bright displays, 

which enhance viewing. The system also offers an optional 

DVD/CD/MP3 player. 

“Cardio Theater is an entertainment hardware solution 

for the fitness industry that can be seamlessly integrated with 

cardio equipment and our ClubCom system,” explains Brian 

Wilson, director of marketing for Precor’s entertainment and 

services division. 

CONTACT: www.cardiotheater.com, 800-776-6695 

See our ad on page 15. 

CYBEX International, Inc. 

If you’re looking for a fitness-equipment category that flatly defies a simple 

description—and likely leads all others in technological innovation—look no further 

than alternative cardio. From entertainment amenities to a mix of muscle motion 

advancements, these machines encompass all that’s new and evolving in the 

industry. Check out the latest developments from these IHRSA associate members: 

CYBEX’s Total Body Arc Trainer 

combines the elements and 

benefits of climbing, hiking, 

and skiing, providing users 

with different ways to build 

muscle, burn calories, or both. 

The arc pattern of motion offers 

an optimal full-body workout 

without exerting stress on 

the joints. With an adjustable 

resistance of 0-900 watts and 

11 levels of incline, workouts 

can be tailored to exercisers’ 

specific fitness needs. 

“The CYBEX Arc Trainer 

puts little stress on the hip, knee, and ankle,” notes Ray 

Giannelli, senior vice president of research and development. 

“Its superior bio-mechanics allow users to work out harder and 

longer with less perceived exertion. And less stress allows for 

better, quicker results.” 

CONTACT: www.cybexintl.com, 888-462-9239 

See our ad on the inside front cover and page 5. 

Fit Express/First Degree Fitness 

Fit Express, which manufactures hydraulic exercise machines, 

has partnered with First Degree Fitness to offer a versatile line 

of water-resistance-based cardio machines. The line includes 

rowers, cycles, upper-body ergometers (UBE), and a combination 

cycle/UBE. The machines are designed to be both fun to use and 

unique, with the added sound effect of water bringing a new 

dimension to workouts. 

“Our goal at Fit Express is to provide user-friendly fitness 

systems that accommodate all fitness levels,” says David Chapman, 

president. “The water machines can be purchased individually 

but are a perfect complement to our Fluid Interval Training 

(FIT) Circuit. Coupled with our instant access Variable Resistance 

Controls, we can now deliver even better results in a fast, 

fun, safe, and simple manner.” 

CONTACT: www.fitexpress.com, 800-934-0321 


Life Fitness, a Division of the Brunswick Corporation 

Life Fitness has introduced 

what it calls its “most innovative 

treadmills to date,” as 

a result of a partnership with 

Apple. Its new iPod-integrated 

95 Series Treadmills engage 

both body and mind, offering 

seamless iPod integration; a 

Virtual Trainer for workout 

motivation and education; 

USB connectivity for personalized 

workouts; and 

graphic workout landscapes displayed on an LCD screen. 

The new 95 Series is available in two models, the 95Te, 

featuring a 15" E3 Integrated LCD system with Touch Screen 

technology, and the 95Ti, with a 7" E3 integrated LCD system 

with Touch Screen technology. 

“This new treadmill combines innovative entertainment and 

motivational features to deliver what we consider the ultimate 

user experience,” says John Stransky, president of Life Fitness. 

CONTACT: www.lifefitness.com, 800-634-8637 

See our ad on the back cover. 



Matrix Fitness Systems Corp. 

Matrix Fitness Systems’ new 

Ascent Trainer total-body cardiovascular 

machine combines 

proven elliptical technology 

with an entirely new range of 

motion. To fully engage glutes, 

hamstrings, and core stabilizer 

muscles, it features an adjustable 

incline; a 21" to 24" variable 

stride length; a constant rate 

of acceleration; and a suspended 

pedal arm design for 

perpetually smooth operation. 

The result is an effective, comfortable, yet challenging exercise 

experience for users of all fitness levels. 

“The Ascent Trainer is ideal for members who are looking to 

recharge their exercise regimens with a fresh challenge,” 

asserts Kent Stevens, vice president of Matrix. 

CONTACT: www.matrixfitness.com, 866-693-4863 


SCIFIT Systems, Inc. 

SCIFIT’s PRO1 Sport is designed 

to provide a wide range of 

ground-based exercises on a 

large standing platform. 

Incorporation of an exercise 

ball, swivel disk, or balance 

apparatus transforms the 

PRO1 Sport into a machine 

for core exercise and balance, 

recruiting the core muscles 

that are required for overall 

wellness and improved athletic 

performance. 

“Some individuals are 

ready to take a load off their 

legs and split up their cardio workout to make it more 

interesting, entertaining, and productive,” says Denton Smith, 

president of SCIFIT Systems, Inc. “Studies show that spreading 

your exercise from lower-body-only to upper-and-lower-body 

cardio can increase your overall cardiovascular efficiency.” 

CONTACT: www.scifit.com, 800-278-3933 


Technogym USA Corp. 

Technogym’s new “humancentered” 

Active Wellness TV 

is the result of research involving 

1 million users. Its intelligent 

interface is designed to 

recognize participants, provide 

all training and entertainment 

options with the same interface 

display, and let users choose 

from among three different 

display configurations. Technogym 

has also partnered with 

Apple to deliver iPod integration 

to its Excite equipment line. Users can control iPod video 

and audio selections directly via their cardio equipment 

display, while simultaneously viewing their iPod contents and 

exercise data. 

“The beauty of the iPod integration system in the new Active 

Wellness TV is its simplicity,” explains Tony Majakas, Technogym’s 

business development director. “You can dock your iPod into 

every cardio machine with one hand, and, once docked, the 

iPod is safely locked into position while you work out and enjoy 

your personal choice of videos or music. It’s even geared to the 

future, designed to let you dock your new iPhone.” 

CONTACT: www.technogymusa.com, 800-804-0952 

See our ad on the French Cover. 

For more information or to search products or services 

by category, please visit www.ihrsa.org/buyersmart.

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Good for the Body, Mind… and the 

Bottom Line! 

Power brand Pilates Wellness & Energy chain, Spain

Club-based Pilates studios create 

healthy revenue stream 

By Jennifer H. McInerney 

ask most operators why they decided to add a fully-equipped 

Pilates studio to their club’s offerings, and they’ll answer, 

almost immediately: “Because our members wanted it.” 

With its wide range of health benefits—encompassing flexibility, 

balance, strength, muscle tone, body alignment, 

injury prevention, energy level, and mental concentration— 

the practice of Pilates appeals to exercisers from all 

walks of life. 

And… add to that the very positive 

effect that Pilates can have on a 

club’s bottom line. 

While many facilities offer mat-based Pilates 

classes as part of their membership package, 

those with fully equipped studios are 

able to tap into a whole new nondues 

revenue stream; class prices typically range from 

$25 for a small-group session to around $100 

for a private one. The Superstudy of Sports 

Participation, published by American Sports 

Data, Inc., of Cortlandt, Manor, New York, 

estimates that more than 10 million people 

now participate in Pilates in the U.S., and, of 

those, 13% are “frequent” participants. 

These reasons and rewards have 

prompted some 33% of U.S. clubs to take 

their members’ Pilates experience to the 

next level—beyond mat-based classes— 

by adding a designated studio filled with the 

specialized equipment that makes this 

discipline unique: Cadillacs, reformers, 

barrels, trapeze, towers, and chairs. Room to breathe at GAC 


Club-based Pilates studios continued 

One of the beauties of an in-club studio is 

that it doesn’t require a large amount of 

space to be successful and generate a 

profit. One can be created in as little as 

400 square feet. That, in fact, is the average 

amount that’s been allocated by Life Time 

Fitness (NYSE: LTM), the Eden Prairie, 

Minnesota-based chain that operates 67 

megaclubs (averaging 110,000 square 

feet in size) nationwide. The company is 

so convinced of the promise of Pilates 

that it’s added dedicated studios at 60% 

of its facilities over the past four years. 

Each contains five pieces of Peak Pilates 

combination equipment, employs 5-10 

instructors, and can accommodate five 

participants at a time. A growing percentage 

of the chain’s 474,000 members have 

shown an interest in Pilates. 

“Pilates studios inside health clubs is a 

relatively new phenomenon, and we’re 

forecasting positive growth,” observes 

Eduardo Perez, the national director of 

mind-body programming for Life Time 

Fitness (LTF). 

T 

The Pilates Wellness 

& Energy 

brand has quickly 

become a national 

sensation throughout 

Spain, the third-largest 

country in Europe. In October, 2003, at a time when Pilates 

was virtually unknown to most Spaniards, the company 

opened three “pilot” studios in the capital city of Madrid, 

where the chain is based. Two of the units measured 11,000 

square feet, and the third, at 15,000 square feet, has since 

been nicknamed “The Pilates Cathedral.” The company’s 

largest studio, it boasts 96 pieces of Balanced Body Pilates 

equipment and 22 certified Pilates instructors. It is unrivaled 

in size and scope anywhere in Europe. 

The business model has been so well received that 

the company rolled out 14 additional studios last year alone, 

including five more in Madrid, at a cost of $200,000 per site. 

“We opened so many so quickly because we want to 

secure our reputation as a provider of ‘good Pilates,’” 

explains Manuel Rodriguez Casanueva, the president of Pilates 

Wellness & Energy. “We’re concerned about the growth of ‘bad 

Pilates’—the proliferation of untrained instructors offering 


Similarly, Town Sports International 

Holdings, Inc. (NASDAQ: CLUB), an eastcoast 

chain based in New York City, has 

earmarked valuable real estate inside its 

urban clubs for Pilates programming. 

The company has designated mind-body 

studios at 31 of its 149 facilities, and 66 

of its locations offer Pilates Reformers 

and instruction. 

“We’re always looking for ways to 

enhance our members’ experience, and 

these Pilates studios are another example 

of that,” notes Merrill Richmond, the 

vice president of marketing for Town 

Sports International (TSI). “A lot of 

our members want the small-studio 

Pilates experience.” 

One of TSI’s newest Pilates studios, a 

1,000-square-footer, opened at the 17,500square-foot 

New York Sports Club on Reade 

Street, in the Tribeca section of New York 

City, in February. It boasts an array of 

more than 20 pieces of STOTT Pilates 

equipment, has six instructors on staff, 

and can accommodate 10-15 members 

PILOTING PILATES ON THE IBERIAN PENINSULA 

Spain’s first-ever Pilates chain is enjoying exponential growth 

simultaneously. It also serves as a certified 

STOTT instructor-training site. 

Across the country in San Francisco, 

where floor space is also at a premium, 

Millennium Partners Sports Club 

Management, LLC, has set aside 1,000 

square feet of its 11,000-square-foot 

mind-body studio at the Sports Club/LA 

for Pilates instruction. The company 

spent $8 million on an expansion 

project that included the Pilates studio, 

which features Balanced Body equipment. 

The huge, 127,000-square-foot 

San Francisco facility is one of three 

of the company’s six sites with 

dedicated Pilates studios; the Sports 

Club/LA facilities in New York City and 

Boston also have new Pilates venues. 

Millennium Partners is now researching 

the possibility of adding in-club 

studios at its other three facilities— 

in Miami, Washington, D.C., and on 

Manhattan’s Upper East Side—which 

currently offer Pilates programming in 

multipurpose spaces. 

Pilates classes. Those types of operations might ruin the 

prestige of ‘good Pilates’ in the country. 

“All of our instructors,” he continues, “undergo a minimum 

of six months of comprehensive training at our school and must 

pass all of the required exams to become certified to teach in 

our studios.” 

Today, in 11 cities across the country, there are 22 Pilates 

Wellness & Energy studios—20 company-owned units and 

two franchises—which average 2,000-3,000 square feet in 

size. Each studio, with the exception of the “Cathedral,” has 

20 pieces of Balanced Body Pilates equipment and at least 

four instructors, and is open from 8 a.m. to 10 p.m. every day. 

The maximum class size is five students, and retention runs 

75%-80%. The other studios are located in Coruña, Barcelona 

(two), Bilbao (two), Gijon, Malaga, Marbella (three), San Sebastian, 

Santander, Sevilla, and Zaragoza. 

Pilates Wellness & Energy doesn’t sell annual memberships, 

but it has 3,000 clients who participate regularly in one of the 250 

Pilates classes that it offers each day; students pay on a per-class 

or monthly basis. In 2006, the company generated annual 

revenues of $3.4 million, with earnings before interest, taxes, 

depreciation, and amortization (EBITDA) running 10%. This year, 

Casanueva expects the chain to reach $5.8 million in sales.

Photography: (middle) © Merrithew Corporation, (bottom) STOTT PILATES photography 

“The company’s commitment to Pilates 

is demonstrated through these major 

expansions,” explains Kate Conti, the 

communications manager for the company, 

based in Boston. “Participation continues 

to grow on a monthly, as well as on an 

annual, basis.” 

While Pilates-equipment programs 

don’t require extensive floor space to 

operate successfully, a larger studio can 

dramatically expand the possibilities, as 

well as the return on investment (ROI). 

Such was the case at the Greenwood 

Athletic and Tennis Club (GAC), an independent 

facility in Greenwood Village, 

Colorado, which doubled the size of 

its studio in response to its program’s 

popularity. GAC, an 85,000-square-foot 

multipurpose fitness and tennis center 

that recently celebrated its 20th anniversary, 

was one of the first fitness clubs 

in the U.S. to offer Pilates. In 1997, it 

invested $15,000 to build and equip an 

800-square-foot studio; just four years 

later, in 2001, it spent an additional 

$30,000 to enlarge it, making the studio 

1,500 square feet in size. 

“We started off in a racquetball court 

with a loft,” recalls Sarah Talbert, GAC’s 

director of Pilates. “We grew so fast—we 

tore that down, knocked out a wall, and 

took over a conference room and part of 

the former restaurant!” 

The studio, which can accommodate a 

total of 14 people, boasts a combination 

of 30 pieces of Balanced Body and Peak 

Pilates equipment, and employs eight 

instructors. Approximately 15% of the 

club’s 8,000 members participate in its 

Pilates program, which will generate 

about $500,000 in revenues this year, 

and has a retention rate of about 80%. 

Pilates from scratch 

All of the club professionals interviewed 

for this article report that they’re very 

pleased with their current Pilates studios. 

Given their years of experience, they also 

have valuable words of wisdom to share 

about how other clubs can launch and 

operate successful Pilates programs: 

• Smart space: A sensible layout of equipment 

in the studio can prevent crowding 

and permit simultaneous use of the various 

pieces without interruption. “Make 

sure the equipment isn’t crammed in and 

that clients and instructors have the 

freedom to move,” Talbert recommends. 

“For example, offer reformer classes 

on the opposite side of the room from 

tower classes.” 

• Inaugural audience: “Before moving 

forward with plans to open a Pilates 

studio, do your homework to ensure that 

there’s a market, an audience, for Pilates 

programming,” stresses Conti. 

• Visibility for viability: To entice people 

to try Pilates, it’s important not to hide 

the studio from members’ view. If they 

can see others working out on the equipment, 

they’ll be more likely to sign up 

for sessions. “Our studio is adjacent to 

the free-weight area and has generated a 

lot of interest among a wide variety of 

members,” notes Richmond. 

• Less is more: The smaller the class size, 

the greater the focus and attention that 

will be paid to each individual—which, 

ultimately, increases program adherence 

and member retention. 

• Sound-proofing effects: While hardwood 

flooring tends to create an 

appealing and soothing ambience, some 

form of carpeting—which absorbs sound 

effectively—is better suited for Pilates 

studios. “In the past, there were times 

when it was so noisy that the instructors 

had to give each other hand signals to 

indicate when it was time to switch 

equipment,” Talbert recalls. 

• Dream team: “A great team of instructors 

and managers is critical to your 

success,” insists Richmond. “Also, be sure 

to select your education program carefully, 

so the instructors you train will have the 

knowledge and skills required to deliver 

the high-quality program you desire.” 

• Instructors as salespeople: Though 

the rewards provided by Pilates make it 

an easy sell, instructors who are able to 

cultivate personal relationships with 

practitioners generate referrals, ensuring 

the program’s future growth. “This is 

especially important in a club setting, 

where there are a lot of other activities 

competing for members’ attention,” 

concludes Talbert. 

JENNIFER H. MCINERNEY is the editor 

of CBI and can be reached at 

j.mcinerney@fit-etc.com. 

Empowering Pilates at Life Time Fitness 

Upscaling Sports Club/LA’s new studio 

Expanding at Town Sports International 


Club-based Pilates studios continued 

Pilates Poised for Club Success 

Although Pilates was first introduced in the U.S. in the 1920s by pugilist, gymnast, and bodybuilder Joseph Pilates, its 

emergence as a club staple has been fairly recent, with a growth rate of over 500% since 1998. With that growth has 

come a plethora of new programming and products. Here’s a brief sampling from IHRSA associate members: 

Balanced Body Pilates 

Balanced Body’s customized Pilates 

training and equipment packages are 

designed for facilities seeking to launch 

or expand a profitable Pilates program. 

Flexible training modules include mat, 

reformer, chair, and more, and are 

offered on-site and tailored to instructors’ 

needs, with quarterly programming 

updates to keep classes fresh. The 

company’s equipment, including the Allegro System and the 

new EXO Chair, is built specifically for commercial use, and is 

economical and easy to store. Balanced Body customizes packages 

to meet individual clubs’ goals and budgets. 

“The key benefit of these training and equipment packages 

is that they make it easier for fitness centers to start or grow a 

program, and begin generating non-dues revenues with a minimal 

investment,” asserts Ken Endelman, the CEO and founder of 

Balanced Body. 

Contact: www.pilates.com, 800-745-2837 


efi Sports Medicine 

efi Sports Medicine’s interdisciplinary 

exercise program, GRAVITYSystem, 

delivers mat and reformer-based Pilates 

on one unit, the GTS. This device uses 

body weight on an incline rolling glideboard 

as the constant resistive force 

against gravity. Users maintain balance 

through core control during multi-planar 

exercises, producing a feeling of stretch through the entire motion 

of every movement, especially during unilateral and bilateral cable 

exercises. GRAVITYSystem also features group strength training, 

personal training, and post-rehab programs. 

“GTS allows for effective movement in any direction, on any plane, 

with any intensity, at any time, putting the ‘ahhhh’ back into Pilates,” 

says Tom Campanaro, CEO and cofounder of efi Sports Medicine. 

Contact: www.efisportsmedicine.com/commercial, 800-541-4900 


National Exercise Trainers Association (NETA) 

Since its founding in 1977, NETA (formerly 

known as NDEITA) has certified more than 

120,000 fitness professionals. The organization 

offers certification and continuing 

education workshops in group exercise, 

personal training, Pilates, and yoga. NETA certifications are 


recognized at more than 18,000 fitness facilities across the U.S. 

The NETA Pilates Matwork program teaches fitness professionals 

how to help clients at any fitness level lead healthier lives through 

increased strength, flexibility, and coordination. 

NETA trainer Suzanne Kranitz calls the program, “functional 

fitness at its finest. It provides detailed exercise analysis rooted 

in exercise science and functional biomechanics.” 

Contact: www.netafit.org, 800-237-6242 


Peak Pilates 

The Peak Pilates MVe Fitness Chair offers 

an integration of multi-level resistance and 

sleek, stackable design. The patented unit 

facilitates more than 100 core-strengthening 

exercises and accommodates all ages 

and skill levels. MVe can be used for musicdriven 

group exercise, personal training, or 

individual applications. Combined with 

turnkey instructor training and marketing 

packages, the innovative device is designed to help boost class size, 

ramp up retention, and bring in new members. 

“MVe utilizes the entire body in coordinating movements to 

increase core strength, flexibility, and balance in a time-efficient 

workout,” says Julie Lobdell, the president and CEO of 

Peak Pilates. 

Contact: www.peakpilates.com, 800-925-3674 

See our ad on the inside back cover. 

STOTT PILATES 

STOTT PILATES recently introduced its 

V2 Max Plus Reformer, an all-in-one unit 

designed to maximize programming options. 

The V2 Max can handle everything from 

sport-specific and cross-training exercises 

via what STOTT PILATES calls “restrictionfree, 

fluid movement that mimics everyday 

life,” to a variety of other modifications. 

The unit accommodates a wide range of 

body heights, sizes, and abilities, and features a smooth, patented 

rolling mechanism to ensure precise and safe operation. 

“As the demand for Pilates continues to increase, it became 

necessary for us to develop a cutting-edge piece of equipment 

that would address the need for specialized programming in 

limited space,” observes Lindsay G. Merrithew, president and 

CEO of STOTT PILATES. 

Contact: www.stottpilates.com, 800-910-0001 

See our ad on page 51.

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Cyclone Design logo registered trademarks of DIRECTV, Inc. All other trademarks and service marks are property of their respective owners.

F 

I 

T 

Fitness Industry Technology August 2007 

INSIDE 

> Club fun and games 

> High-tech, high-service 

> Interactive exercise routines 

Photo sponsored by MYE Entertainment

F 

I 

T 

EXTRA 

Fitness Industry Technology August 2007 continued 

Neat HIGH-TECH Treats! 

Interactive FITNESS TECHNOLOGY makes 

exercise even MORE EXCITING and EFFECTIVE 

tTECHNOLOGY has become an essential, integral, part of 

our daily lives, and nowhere is this more evident than 

in the fitness industry. Technological innovations have 

proliferated rapidly within the club environment over 

the past few years, producing at least four distinct 

subcategories of interactive fitness technology 

(IFT)—computer applications, exercise entertainment, 

exercise gaming, and exercise networks. E-mail, the 

Internet, training tools, tailored workouts, exciting 

games—they’re all available at exercisers’ fingertips. 

Today, members enjoy more freedom, options, 

rewards, and results in the club environment than 

ever before. 

“In this busy society, people want—and expect— 

to be able to manage their time all the time,” 

observes Tony Garcia, the president of MYE Entertainment, 

based in Stevenson Ranch, California. 

“Given the customization that’s possible with 

electronic products, members are demanding the 

same sort of experience from their workouts.” 

> E-mail, the Internet, 

training tools, tailored workouts, 

exciting games—today, they’re all 

available at exercisers’ fingertips. 

A telling example of this phenomenon: Recently, 

the screens on Technogym’s and Life Fitness’ 

cardiovascular equipment became iPod-compatible. 

A user can now download music and programs to 

their iPod, plug it into the screen, and—voilà!—they 

have their very own entertainment system. 

“Personalization and customization keep 

people coming back,” notes Bob Quast, the director 

of cardiovascular products for Life Fitness, based in 

60 F I T Club Business International AUGUST 2007 www.ihrsa.org 

Eden Prairie, Minnesota. “There’s a lot of effort 

involved in working out, and, if you can make it 

more enjoyable and reduce the tendency to watch 

the clock tick—that’s very beneficial for clubs.” 

Television, of course, has been distracting, and 

entertaining, exercisers for years, and the viewing 

options continue to proliferate. ClubCom, based in 

Pittsburgh, Pennsylvania, is a pioneer in the field, 

and boasts one of the largest music-video libraries 

in the world; its system can also be utilized for, 

among other things, club promotions. And 

IDEACAST, Inc., based in Chicago, not only provides 

clubs with free satellite programming, but actually 

pays them for the privilege. 

Exercise gaming is the newest way to cater to 

members’ personal preferences and their desire for 

variety and fun. “We created a tool to help users stay 

engaged and motivated,” explains Sandy Ballinghoff, 

the vice president of business development for 

Expresso Fitness Corporation, in Sunnydale, California, 

which produces a line of interactive stationary bikes. 

“Personalization is a prerequisite for virtually 

everything else—why not fitness equipment?” 

Applying technology in a different way—as a 

training and tracking tool—provides members with 

more control, greater flexibility, and better results. 

MYE’s FitP3 device and Technogym’s Wellness 

System, for example, permit users to download their 

workouts. “The fitness industry is coming into its 

own, at last, by utilizing technology to improve 

members’ workout experience,” reflects Dorothy 

Sager, the education and training manager 

for Technogym, based in Gambettola, Italy. “It’s 

been very rewarding to see how well equipment 

companies have explored and exploited the 

new possibilities.” 

JEAN SUFFIN is a contributing editor for CBI and 

can be reached at jsuffin@comcast.net.

F I T 

EXTRA 

EXERCISE 

ENTERTAINMENT 

AEROBIC MICROPHONES 

AUSTRALIA PTY, LTD 

Aeromic AM10 

The Aeromic AM10 is a sweat-resistant 

fitness instructor’s microphone that sets 

an industry standard. Exclusive features 

include an all-steel cable; a clear protective 

sleeve over the yellow boom arm; 

and four layers of sweat defense at the 

connector. Every Aeromic is handmade 

in Sydney, Australia, and is guaranteed 

against sweat damage, even when used 

for up to seven classes a day, seven 

days a week. 

Aeromic PouchBelts 

Aerobic Microphones has developed 

Aeromic PouchBelts to hold wireless 

transmitters during group-fitness classes. 

These belts are among the best-built 

pouches available, and feature taped 

and bound edges and heavy-duty buckles. 

There are no velcro closures to snag and 

scratch on clothing and skin. The three 

styles, straight, zipster, and hipster, come 

in a variety of colors. An Aeromic Arm 

Pouch is also available. 

NEW 

Aeromix 2+2DC by Fitness Audio 

Voice Over Music Stereo Mixer 


The Aeromix 2+2DC Voice Over Music 

Stereo Mixer enhances fitness instruction 

with its user-friendly layout and innovative 

elements. The system features a plugand-play 

front panel socket for iPods 

and MP3 players, with cable provided, 

as well as two mike inputs to mix 

instructor’s voices over two choices 

of music inputs. It will be available 

in November 2007. 

Cyclemic 

Designed specifically for group-cycling 

instruction, the Cyclemic is an orangeand-black 

Aeromic, reshaped with a 

“J” curve at the end to help drain sweat 

away from the frame. This year’s model 

has the capsule turned in, facing down, 

to provide increased reliability for 

perspiring group-cycling instructors. 

However, it offers the same great Aeromic 

warranty, seven classes a day, seven 

days a week. 

Fitness Audio 16-channel U Series 

Wireless System 

The Fitness Audio 16-channel U Series 

Wireless System is a 16-channel UHF 

transmitter designed specifically for 

fitness applications. The circuit board 

inside is protected from sweat damage 

by a coating of corrosion inhibitor. It 

features a simple case with no hinges 

or flap, and no external antennae to 

break off, and one on/off switch. It’s 

powered by a 9-volt battery. The Fitness 

Audio V Series System, a single-channel 

VHF system with the same anti-sweat 

corrosion coating, is also available. 

AV NOW, INC. 

SEE OUR AD ON PAGE 75 

Fitness Audio V-Series Wireless 

Microphone System 

This wireless microphone system, 

which was designed specifically for 

use in the fitness industry, features an 

easy-to-use connector that’s suitable for 

the greatest variety of fitness headset 

microphones. It features a marine-grade 

coating on the transmitter circuit board 

for additional sweat protection, and a 

rugged T4 connector with a single-action 

key-way on the transmitter. A tone-lock 

squelch on the receiver eliminates the 

on/off pop noise and unwanted frequency 

noise, and the transmitter has a single 

on/off switch for simplicity. To ensure 

the best reception, the receiver has a 

dual antenna. Affordable replacement 

transmitters are available for facilities 

that want to provide them for all their 

instructors. Premium headsets, such as 

the Aeromic or the E mic headset, are 

recommended with this system. 

General Audio-Visual 

AV Now is equipped to meet a variety 

of sound-system needs for health and 

fitness facilities, and offers systems for 

group-exercise programs (e.g., cycling, 

yoga, cardio-kickboxing), as well as 

aquatic sound systems, background 

music, and entertainment systems. The 

company has a large selection of CD 

and cassette players with pitch control, 

wireless microphone systems, and 

www.ihrsa.org AUGUST 2007 Club Business International F I T 61

F I T 

EXTRA 


numerous accessories. Customers receive 

free telephone and online technical support, 

and free consultations when they 

purchase a customized sound system. 

Premium Fitness Sound System 4-S 

The AV Now Premium Fitness Sound 

System 4-S is a popular choice for 

1,200-square-foot exercise studios. The 

system features the Aeromix 2+2 EU 

mixer, with iJack front input of iPods or 

other MP3 players; choice of speakers; 

a Crown amplifier, to match speakers; 

a Denon single-disc CD player with 

pitch control; a 16-space carpeted rack; 

a power module, for easy one-button 

on/off system operation; wall mounts; 

50' speaker cables; and all connection 

cables and rack-mount screws. An 

optional four-space drawer, filler 

panels, and fitness audio wireless 

microphone system are also available. 

Sports Sound Aquatic Sound System 

The Sports Sound Aquatic Sound System 

is a professional system designed for 

in-pool or deck-side instruction. It 

consists of the AMA Baqua Pak waterproof/submersible 

transmitter, headset 

microphone, charger, and Baqua Harness, 

plus a rechargeable, battery-operated, 

public-address (PA) system with a builtin 

diversity (two-antenna) wireless 

microphone receiver, and a CD player. 

An external splash-resistant cassette 

player is also available. The heavy-duty 

PA system (pool safe) delivers 6-8 hours 

of full-range sound for aqua exercise 

classes, swim meets, or background 

music. For larger pool areas, facilities 

can order an optional companion 

speaker to provide greater coverage. 

BV ENTERTAINMENT 

NEW 

AXS15 Personal Entertainment 

Screen System 

With BVe personal-entertainment 

screens, clubs can easily expand their 

entertainment amenities with one of 

the most affordable screen systems in 

the fitness industry. The BVe AXS15 is 

a high-quality 15" LCD personal-entertainment 

screen that’s available with a 

telescopic stand and the new, optional 

AXS900FM. The AXS900FM is a combination 

screen controller and 900MHz 

and FM wireless receiver. This provides 

members with multiple entertainment 

choices, such as personal TV viewing, 

listening to larger wall- or ceilingmounted 

TVs, and local FM radio 

stations, which are all accessed via 

one controller/receiver. With the AXSi- 

Pod, the system also allows members 

to use their personal iPod to enjoy their 

favorite music, audio books, podcasts, 

and video files while working out. Their 

TV and movie files can be viewed on 

the AXS 15" LCD TV screen and on the 

AXS1530 model LCD TV screen. With 

the AXS900FM’s ability to receive audio 

programs transmitted from both 

900MHz and FM transmitters, a club 

can also access the BVe-branded music 

channels and create its own in-house 

music network, providing members 

with even more listening options. 


NEW 

AXS900FM Receiver 

BVe has combined several wireless 

entertainment receivers and screen 

controllers in its new AXS900FM 

receiver to provide club members with 

expanded entertainment options. This 

new model combines FM, 900MHz, and 

personal screen controller in one unit. 

The 900 MHz and FM band receivers 

allow users to listen to signals transmitted 

on a 900 MHZ frequency, along with 

local area FM stations. BVE has also 

added: 13 user-selectable EQ curves; a 

rugged, easily-replaceable headphone 

jack; a headphone-usage gauge that 

tracks member usage and alerts 

management, via an LED display 

gauge,when replacements are needed; 

and a cobalt-blue display. The 

AXS900FM system allows multiple 

equipment-mounting configurations. 

AXSiPod 

The BVe AXSiPod is a docking station 

and interface that allows club members 

to use their personal iPod during a 

cardiovascular workout, enjoying their 

own music and video files with the new 

AXS series of personal-entertainment 

screens. They’ll be able to watch TV 

shows and movies from their iPod and, 

when it’s used in conjunction with 

BVe’s top-of-the-line screen model, the 

AXS1530, watch TV and listen to music 

from their iPod simultaneously.

F I T 

EXTRA 

BVe AXS900T Wireless System 


The BVe AXS900T wireless system 

transmits TV audio to your club members 

on 900MHz frequencies. They simply 

plug their headphones into the AXS900W 

or AXS900FM cardio-equipment-mounted 

receiver to receive up to 64 club audio 

programs. The system transmits over 

an area of up to 35,000 square feet. 

AD_2:2007 26.03.2007 18:23 Uhr Seite 2 

BVe Ewave Wire-Free 

Club Entertainment 

BVe offers a digital wireless music and 

audio system, allowing club members 

to enjoy uninterrupted wire-free audio 

entertainment while they work out anywhere 

within a club. Users can select 

from up to 14 simultaneous music or 

audio programs. Full user controls are 

conveniently located on the compact 

sports-style wireless headphones. The 

system delivers high-quality digital 

stereo sound with 2.4 GHz technology, 

providing static-free reception. Clubs 

can also utilize any of the channels for 

their own in-house branded music; the 

system can even be employed to create 

special guided workouts for members, 

or for marketing and promotional 

campaigns. Offering the wireless head- 

Preferred by the World's most exclusive Gyms. 

Exceed your members’ expectations. 

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WaterRower US-America, 560 Metacom Avenue, Warren, RI 02885, USA 

Now offering 

commercial leasing 

for as low as 

$ 25.00 / month 

phones for sale to members gives clubs 

an additional ancillary revenue stream. 

This system is also available in the new 

BVE 2.4 GHz stationary-placed receivers. 

BVe FM Wireless System 

The BVe FM3001W3 wireless system 

transmits TV audio to club members 

via FM frequencies. Users can either 

plug headphones into the AXSFM or 

AXS900FM cardio-equipment-mounted 

receiver, or use their own personal FM 

radios. The FM3001W3 is a commercial-grade 

system and transmits over 

an area of up to 25,000 square feet. 

This system is particularly well-suited 

for clubs on tight budgets. 


F I T 

EXTRA 

BVe International Wireless System 

The BVe International Wireless System 

uses the AXS800T to transmit audio 

sources to your club members, employing 

the AXS800FM receiver. The BVe 

AXS800FM receiver greatly increases a 

club’s exercise-entertainment options 

by providing members with direct 

access to any of the 800MHz audio 

entertainment channels and any local 

FM radio stations, all from one equipment-mounted 

receiver. The 800MHz 

wireless system is unique in that it 

combines 800MHz with FM. 

CARDIO THEATER 


Cardio Theater 12" 

Personal Viewing System 


With the fully integrated 12" Personal 

Viewing System (PVS12), Precor and 

Cardio Theater have developed a truly 

exceptional integration of entertainment 

and exercise equipment. The new design 

strips away any external metal bars 

and loose wires to incorporate the 

screen into the equipment, and now 

supports personal entertainment players 

such as iPod and Zune. This unique, 

fluid approach allows for quick “plugand-play” 

mounting and dismounting 

of the screen, with no equipment downtime. 

Also, the placement of the screen 

encourages proper exercise form, 

reducing neck strain. Like the PVS15, 

the 12" version has been designed to 

withstand heavy usage in fitness facilities. 

Cardio Theater 15" Personal 

Viewing System 

Whether freestanding or mounted 

directly on equipment, the Cardio 

Theater 15" Personal Viewing System 

(PVS15) adds a new dimension to the 

member experience. The Cardio Theater 

PVS has been designed to weather the 

harsh fitness environment. Each model 

undergoes rigorous testing, which results 

in longer product life and reduced downtime 

and maintenance costs. Featuring 

state-of-the-art technology, a bright 

display, and a 150-degree viewing 

angle, the PVS is guaranteed to 

enhance every workout. 

Cardio Theater xTV900 and 863 MHz 

Wireless System 

Cardio Theater wireless systems can 

transform any fitness facility into a 

state-of-the-art entertainment venue 

for exercisers. They combine functionality, 

performance, and style to bring highfidelity 

sound to each individual. The 

900 MHz system features individually 

selectable frequencies, resulting in 

static-free performance, regardless 

of location or environment. This 

performance advantage is particularly 

important for larger facilities. For the 

budget-conscious, Cardio Theater also 

offers the 863 MHz option, a wireless 

FM system that provides an ideal 

entry-level solution for small or 

midsized clubs. Both systems are 

easy to set up and operate. 


CARDIOVISION 

NEW 

CardioVision 

CardioVision is a leader in fitness 

audio-visual (AV) solutions, continuing 

to deliver high-quality products backed 

by superior service. Its 15" personal 

viewing screen (PVS) sets a new industry 

standard, and its new 2.4 GHz transmitters 

and receivers will revolutionize 

traditional entertainment systems with 

unparalleled sound clarity and transmission 

range. The 15" PVS offers a 

new slim design controller with an 

easily replaceable headphone jack; 

CD/DVD players continue to be 

available as an option. CardioVision’s 

universal stands with connecting tubing 

offer a convenient solution for mounting 

screens and concealing wires without 

an expensive installation bill. By using 

stand-mounted screens, facilities have 

the ability to upgrade equipment as 

often as they want without having to 

purchase an additional integrated 

screen every few years. 

NEW 

2.4 GHz Wireless System 

CardioVision has upgraded the in-club 

entertainment experience once again 

by releasing its new 2.4 GHz wireless 

transmitters and receivers. Unlike FM 

or 900 MHz systems, its 14-channel 

2.4 GHz transmitter delivers digital 

CD-quality sound; the system also offers 

almost twice the transmission range as 

a 900 MHz system. At less than 1" thick, 

the transmitter was designed to be small 

enough to fit discretely behind a wallmounted 

flat-panel TV. The 2.4 GHz

DDR SUPERNOVA 

· The arcade hit comes home with new 

modes, online play and more! 

· Featuring music by The Crystal 

Method, Fall Out Boy, Franz Ferdinand 

and more! 

DDR ULTRAMIX4 

· Robust online and offline modes plus 

added focus on beginners 

· Featuring music by Pussycat Dolls, 

Natasha Bedingfield, Jungle Brothers 

and more! 

DDR UNIVERSE 

· DDR goes next-gen with new 

features, gameplay and HD support 

· Featuring music by Depeche Mode, 

Chris Brown, Jamiroquai 

and more! 

“KONAMI” is a registered trademark of KONAMI CORPORATION. “BEMANI” and “Dance Dance Revolution ULTRAMIX” are registered trademarks of Konami Digital Entertainment Co., Ltd. “Dance Dance Revolution UNIVERSE” and “Dance Dance 

Revolution SuperNOVA” are trademarks of Konami Digital Entertainment Co., Ltd. © 1998 2006 Konami Digital Entertainment Co., Ltd. © 2006 Konami Digital Entertainment, Inc. USP 6450888 “PlayStation” and the “PS” Family logo are registered 

trademarks of Sony Computer Entertainment Inc. The Online icon is a trademark of Sony Computer Entertainment America Inc. EyeToy is a trademark of Sony Computer Entertainment Europe. Requires PlayStation 2 computer entertainment system 

(sold separately). Online play requires internet connection and Memory Card (8MB) (for PlayStation 2) (each sold separately). Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are either registered trademarks or trademarks 

of Microsoft Corporation in the U.S. and/or other countries. The ratings icon is a registered trademark of the Entertainment Software Association

F I T 

EXTRA 


receiver is compact and simple to use, 

and includes CardioVision’s new quickchange 

headphone jack, which allows 

the jack to be changed in seconds with 

no tools, and without removing the receiver 

from the piece of exercise equipment. 

CLUBCOM 


ChannelCast 


ChannelCast, an entertainment product 

offered as part of ClubCom’s suite of 

services, allows club members to individually 

tune in to any one of eight 

genre-based video channels. It can also 

deliver movie-trailer, educational, and 

inspirational program channels to 

individual personal viewing screens. 

ChannelCast provides a simple 

“plug-and-play” entertainment and 

communications solution that helps 

enhance a club member’s experience. 

ClubCom Private 

Broadcasting Networks 

ClubCom, a leading provider of private 

broadcasting networks for the fitness 

industry, makes use of its digital musicvideo 

library, one of the largest in the 

world, and award-winning internal 

television campaigns to help drive a 

club’s profit centers and member-referral 

programs. ClubCom’s proprietary technologies 

allow club operators to preset 

different music-video channels and 

promotional campaigns for as many as 

nine separate areas of the facility. Clubs 

participate in the advertising revenues 

generated by this Nielsen-rated network. 

ClubCom also provides a variety 

of other programming options that employ 

Cardio Theater wireless audio systems 

and Personal Viewing Systems (PVS). 

DIRECTV, INC. 


NEW 

DIRECTV 

DIRECTV recognizes that the right 

entertainment programming is crucial 

for creating excitement, inspiring members, 

and generating referrals. Top 

clubs count on DIRECTV for all of their 

radio and television programming

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EXTRA 

needs, including XM satellite radio; 

crystal-clear digital-quality picture and 

sound; the best in television entertainment, 

news, and sports programming; 

plus exclusive programming and local 

channels in most metropolitan areas— 

and high definition (HD). It also offers 

up to 88 music channels, including 

15 interruption-free ones, specifically 

designed to offer continuous-play music 

for club staff and members. Its feed is 

compatible with most major exerciseequipment 

brands, and its 24/7 customer 

service is top-notch. 

DMX 

NEW 

Music, Audio, and Video Systems 

DMX provides a wide range of “sensory 

branding” elements that deliver powerful, 

on-target entertainment services designed 

to entertain, motivate, and inspire 

members. Brand-defining services 

include music, audio messaging, video, 

and scent (yes, scent!) to help clubs 

differentiate themselves and drive member 

loyalty. Delivered via professionally 

designed audio/video and scent 

systems, DMX creates a convenient, 

cost-effectiveentertainment and brandbuilding 

solution. Targeted music, 

custom messages, captivating visuals, 

and pleasing scents—all of these elements 

can help operators create a unified, 

integrated environment that keeps 

members coming back for more. 

IDEACAST, INC. 


IdeaCast Satellite/Cable TV 

IdeaCast provides free satellite programming 

to health clubs, and gives 

them cash to apply to their existing 


cable bills. With the IdeaCast network, 

clubs receive the nation’s most popular 

programming, including CNN, MSNBC, 

and CNBC, free of charge. There’s no 

cost for programming, equipment, or 

installation. Additionally, clubs are 

rewarded up to $125 a month, $1,500 

per year, for using the IdeaCast service. 

The company’s technology is designed 

to complement, not replace, clubs’ current 

cable or satellite service. Because IdeaCast 

works with clubs’ existing equipment, 

they keep the services and programming 

they want, enjoying the best of all worlds. 

IdeaCast currently has over 1,000 club 

clients nationwide, including Town 

Sports International, Gold’s Gym, Lifestyle 

Family Fitness, Spectrum, and Fitness 

Formula. IdeaCast has been the “official 

satellite/cable TV provider of IHRSA” 

since 2005. 

LIFE FITNESS 

SEE OUR AD ON THE BACK COVER 

12.1" E 3 Integrated LCD System with 

Touch Screen Technology 

The 12.1" E 3 Integrated LCD System 

with Touch Screen Technology is an 

all-in-one solution that combines entertainment, 

exercise, and education for 

the ultimate workout experience. Users 

can watch TV and listen to FM radio 

while working out. The Workout Landscape 

Perspectives offer users program 

variety and motivation with the ability 

to watch workout progress in real time 

on three workout landscapes, including 

Mountain, 400 Meter Track, and 5K 

Nature Trail. Workout education is 

provided through “help” files to educate 

users on the workout programs to best 

meet their goals. A password-protected 

Secure Channel allows users to watch 

live in-facility video content, such as 

childcare areas. The Promo Channel lets 

facilities announce upcoming programs 

and promotions. Facilities can select 

from up to 13 languages so users can 

work out in their own language. The 

12.1" E 3 Integrated LCD System with 

Touch Screen Technology is available 

on the Life Fitness 97Te treadmill, 

95Xe cross-trainer, 95Ce Lifecycle, 

95Re Lifecycle, 95Le Summit Trainer, 

and 95Se stairclimber. 

NEW 

15" E 3 Integrated LCD System with 


The 15" E 3 Integrated LCD System with 

Touch Screen Technology is one of the 

most sophisticated consoles in the fitness 

industry. This all-in-one solution combines 

premium personal entertainment, education, 

and advanced exercise program 

control for the ultimate workout experience. 

The system allows users to watch 

TV, manage their iPod music and video 

lists, listen to FM radio, and create and 

save workouts and personal settings on 

any USB stick. The Workout Landscape 

Perspectives offer users program variety 

and motivation, as well as the ability to 

watch progress in real time on three 

workout landscapes, including Mountain, 

400 Meter Track, and 5K Nature Trail. 

A built-in Virtual Trainer helps users 

pick the best workout to meet their 

goals and provides motivating encouragement, 

tips, and feedback. Facilities 

can customize a password-protected 

Secure Channel and use the Promo 

Channel to announce upcoming programs 

and promotions. Facilities can select 

from up to 13 languages so users can 

work out in their own language. The 

15" E 3 Integrated LCD System is available 

on the New Life Fitness 95Te treadmill. 

NEW 

7" E 3 Integrated LCD System with 


The new Life Fitness 95Ti treadmill 

features a 7" integrated LCD screen 

that allows users to manage their iPod 


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EXTRA 


music and video lists, create and save 

workouts and personal settings on any 

USB stick, and control the new 17" 

Attachable TV (optional). Additionally, 

the Workout Landscape Perspectives 

offer users program variety and motivation, 

as well as the ability to watch 

progress in real time on three workout 

landscapes, including Mountain, 400 

Meter Track, and 5K Nature Trail. A 

built-in Virtual Trainer helps users pick 

the best workout to meet their goals 

and provides motivating encouragement, 

tips, and feedback. Increase user 

satisfaction and retention with this 

revolution in total fitness engagement 

from Life Fitness. 

NEW 

Attachable TV Stand System 

A perfect solution to add personal 

entertainment to early-generation Life 

Fitness or any other brand of cardiovascular 

machine, the Attachable TV 

Stand System includes an Attachable 

TV, stand, and external remote control. 

Designed specifically for fitness facilities, 

this 17" high-definition wide 

screen television delivers vibrant color 

and exceptional clarity to ensure an 

immersive visual experience. 


NEW 

Attachable TV System 

Easily add personal entertainment to 

new or previously-purchased Life 

Fitness commercial cardiovascular 

machines with the 17" Attachable TV 

System. Designed specifically for fitness 

facilities, this high-definition wide screen 

television ensures an immersive visual 

experience. The system includes an 

Attachable TV and external numeric 

remote control. 

Precision Form Balance Strength 

Use the Concept2 

Indoor Rower 

to support and 

enhance your 

Pilates regimen. 

For information contact: 

Tracy Desrocher 

877.887.8467 

tracyd@concept2.com 

concept2.com

F I T 

EXTRA 

NEW 

Attachable TV with E-Z TV Console 

The Attachable TV with E-Z TV Console 

for Life Fitness 95 and 97 series cardiovascular 

machines features built-in TV 

controls for a clean, streamlined look. 

Created to complement the design of 

Life Fitness cardio units, the system 

includes a 17" Attachable TV that’s 

engineered to optimize viewing for 

users of different heights and to 

minimize glare, facilitating flexible 

product placement. 

MATRIX FITNESS SYSTEMS 


FITCONNEXION 

Entertainment Technology 


The ultimate in personal entertainment, 

Matrix’s FITCONNEXION integrates 

concealed wiring (for power) and cable 

(for TV) with a special mounting bracket 

that supports the individual Broadcast- 

Vision flat-screen TVs on its 11 Matrix 

5 Series cardiovascular products. The 

system conveniently eliminates exposed 

wires and cords. 

MOTUS USA 

NEW 

Motus Cardio with Fully Inetgrated 

LCD TV Entertainment 

Whether health club members prefer 

the elliptical, upright bike, recumbent 

bike, or stepper, Motus offers all of its 

products with the ultimate amenities 

in entertainment. Exercisers can enjoy 

fully integrated 10.4" Samsung LCD 

consoles with a personal viewing 

screen, and use touch-sensitive buttons 

to adjust and scroll through workout 

statistics while simultaneously viewing 

the entertainment option of their 

choice, such as a DVD or more than 

120 TV channels. Additional features 

include convenient accessory trays, 

both contact and wireless heart-rate 

measurements, branded componentry, 

and sleek design. Motus helps give 

exercisers a new perspective and an 

enticing reason to amp up their cardio. 

NEW 

Motus Entertainment Screens 

Fitness facilities can upgrade members’ 

cardio-exercise experience with Motus 

USA’s entertainment solutions, which 

work seamlessly with their existing 

equipment. Featuring a 17" flat-screen 

format and protective LCD screen shield, 

this innovative option features fullyadjustable 

stands and an optional 

CD/DVD player. Unique wiring-management 

options conveniently hide exposed 

cabling, reducing potential retrofitting 

costs, while enhancing facility aesthetics. 

NEW 

MP3 Compatible Treadmill 

Motus USA introduces its latest treadmill, 

which is fully compatible with all MP3 

players. With this unit, users can instantly 

connect their MP3 player for access to 

their favorite downloaded music and 

video content on a bright, fully integrated 

15.1" Samsung LCD TV screen. Touchsensitive 

buttons allow for easy scrolling 

and regulating of workout statistics in 

individual dot matrix windows, while 

exercisers can simultaneously view 

on-screen entertainment. Screens 

function independently of the treadmill’s 

operation to ensure simple, efficient, 

and reliable performance. 

MYE ENTERTAINMENT 


NEW 

MYE LCD TV Personal Screens 

Available exclusively from MYE, the 

LCD TV personal screen utilizes Sharp 

Panel Technology, and is specifically 

designed for commercial fitness environments. 

The patent-pending MYE 

controller attaches to any cardio 

machine to provide a wide choice of 

entertainment options from LCD 

screens or wireless systems. Features 

include: 15" Sharp TFT LCD panel 

technology; a vibration-dampening 

system; an electrostatic firewall to 

protect electronic components; and an 

anti-glare LCD shield for panel protection. 

The MYE controller includes the INTEL- 

LIJACK self-diagnostic headphone jack; 

direct closed-caption button; an energysaving 

auto-off motion sensor; and a 


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EXTRA 

secure-lock mounting system. The MYE 

FitP3 player docking port gives users 

the choice of selecting from the personal 

LCD TV, FM radio, FitP3 fitness programs, 

and music. 

NEW 

MYE Netpulse Fitness Download 

Station & FitP3 Players 

Providing unlimited access to a large 

number of treadmill, elliptical, cycle, 

and motivational training programs, 

the MYE Netpulse Fitness Download 

Station and FitP3 players help motivate 

members to reach their fitness goals. 

The wireless, Internet-enabled, touchscreen 

kiosk works exclusively with 

MYE FitP3 players to offer instant 

downloading of results-oriented 

20-60-minute cardio and music tracks 

on FitP3 players at the club; users can 

also specify optional at-home delivery 

for use with their iPods or other MP3 

players. Among the system’s features 

are a personal trainer/client Web interface 

for more effective communication; 

a fully sealed 15" high-brightness 

touch-screen digital display; Netpulse 

high-speed Internet connection and 

network; and turnkey in-club promotion 

and marketing support. No expensive 

servers are required. 

NEW 

MYE Wireless Controllers & 

Transmitters 


The patent-pending MYE controllers 

offer advanced design, exceptional 

reliability, and crystal-clear audio from 

any ceiling- or wall-mounted TV monitor. 

MYE wireless controllers work with 

MYE Dual Diversity Antenna transmitters, 

or, for easy system upgrades, with 

existing 900MHz and 800MHz systems 

manufactured by all major fitnessentertainment 

companies. MYE 

900MHz, 800MHz, and FM wireless 

systems offer worldwide wireless 

system compatibility; optional MYE 

FitP3 digital-audio-player docking; 

an INTELLIJACK self-diagnostic headphone 

jack; five distinct Pro-EQ tones; 

energy-saving on/off sensors; secure-lock 

mounting brackets for easy installation; 

and static- and drift-free transmitters 

with auto leveling. The MYE FitP3 player 

docking port permits users to select 

from among TV, FM radio (select models), 

FitP3 fitness programs, and music. 

NEW 

Netpulse N4i Broadband 

Entertainment System 

The Neptulse N4i system maximizes 

the personal exercise-entertainment 

experience with television, Internet, 

e-mail, games, and music, all in one 

wireless, Internet-enabled package. 

Club members enjoy immediate access 

to their favorite Websites, TV channels, 

workout history, and more. Features 

include a fully sealed, 15" high-brightness, 

flat-screen display; a touch-screen 

or customizable media keyboard; 

powerful, reliable, and silent operation, 

with no moving parts; customized 

entertainment control for each user; 

and a Netpulse high-speed Internet 

connection. ClubWatch Service remotely 

monitors stations 24/7, and ClubNet 

offers online access to usage stats and 

technical support. 


NAUTILUS 

Nautilus NV915 LCD Television 

The Nautilus NV915 LCD television 

makes workouts more enjoyable by 

providing users with their own individual 

entertainment screen. Viewers have the 

ability to control their channel selection 

and volume right on the display, providing 

a seamless integration of exercise and 

entertainment. The Nautilus NV915 is 

manufactured with a 15" LCD screen 

by LG that’s designed specifically to 

handle the fitness-facility environment. 

Other features include integrated function 

keys for power, volume, mute, input 

selection, and channel changes; and a 

10-key function pad for direct access to 

channel selection. Available accessories 

include: the Nautilus NR 915 remote, 

featuring a 10-key pad that includes on/off, 

volume, channel select, and replaceable 

headphone jack, and the Nautilus LCD 

TV stand, made with steel tubing, telescoping 

height adjustments, and nonskid 

rubberized feet. The Nautilus LCD TV 

stand’s height ranges from 58" to 91". 

STAR TRAC 


NEW 

E Series 

Star Trac’s E Series is a complete 

cardiovascular entertainment line 

with iPod connectivity. It allows users 

to watch video content on a fully integrated 

15" personal viewing screen, 

and places entertainment options at 

the user’s fingertips in a dedicated 

media center. A sleek, silver finish 

complements Star Trac’s signature 

console, which includes built-in fans 

and a heart-rate monitor.

F I T 

EXTRA 

secure-lock mounting system. The MYE 

FitP3 player docking port gives users 

the choice of selecting from the personal 

LCD TV, FM radio, FitP3 fitness programs, 

and music. 

NEW 

MYE Netpulse Fitness Download 

Station & FitP3 Players 

Providing unlimited access to a large 

number of treadmill, elliptical, cycle, 

and motivational training programs, 

the MYE Netpulse Fitness Download 

Station and FitP3 players help motivate 

members to reach their fitness goals. 

The wireless, Internet-enabled, touchscreen 

kiosk works exclusively with 

MYE FitP3 players to offer instant 

downloading of results-oriented 

20-60-minute cardio and music tracks 

on FitP3 players at the club; users can 

also specify optional at-home delivery 

for use with their iPods or other MP3 

players. Among the system’s features 

are a personal trainer/client Web interface 

for more effective communication; 

a fully sealed 15" high-brightness 

touch-screen digital display; Netpulse 

high-speed Internet connection and 

network; and turnkey in-club promotion 

and marketing support. No expensive 

servers are required. 

NEW 

MYE Wireless Controllers & 

Transmitters 


The patent-pending MYE controllers 

offer advanced design, exceptional 

reliability, and crystal-clear audio from 

any ceiling- or wall-mounted TV monitor. 

MYE wireless controllers work with 

MYE Dual Diversity Antenna transmitters, 

or, for easy system upgrades, with 

existing 900MHz and 800MHz systems 

manufactured by all major fitnessentertainment 

companies. MYE 

900MHz, 800MHz, and FM wireless 

systems offer worldwide wireless 

system compatibility; optional MYE 

FitP3 digital-audio-player docking; 

an INTELLIJACK self-diagnostic headphone 

jack; five distinct Pro-EQ tones; 

energy-saving on/off sensors; secure-lock 

mounting brackets for easy installation; 

and static- and drift-free transmitters 

with auto leveling. The MYE FitP3 player 

docking port permits users to select 

from among TV, FM radio (select models), 

FitP3 fitness programs, and music. 

NEW 

Netpulse N4i Broadband 

Entertainment System 

The Neptulse N4i system maximizes 

the personal exercise-entertainment 

experience with television, Internet, 

e-mail, games, and music, all in one 

wireless, Internet-enabled package. 

Club members enjoy immediate access 

to their favorite Websites, TV channels, 

workout history, and more. Features 

include a fully sealed, 15" high-brightness, 

flat-screen display; a touch-screen 

or customizable media keyboard; 

powerful, reliable, and silent operation, 

with no moving parts; customized 

entertainment control for each user; 

and a Netpulse high-speed Internet 

connection. ClubWatch Service remotely 

monitors stations 24/7, and ClubNet 

offers online access to usage stats and 

technical support. 


NAUTILUS 

Nautilus NV915 LCD Television 

The Nautilus NV915 LCD television 

makes workouts more enjoyable by 

providing users with their own individual 

entertainment screen. Viewers have the 

ability to control their channel selection 

and volume right on the display, providing 

a seamless integration of exercise and 

entertainment. The Nautilus NV915 is 

manufactured with a 15" LCD screen 

by LG that’s designed specifically to 

handle the fitness-facility environment. 

Other features include integrated function 

keys for power, volume, mute, input 

selection, and channel changes; and a 

10-key function pad for direct access to 

channel selection. Available accessories 

include: the Nautilus NR 915 remote, 

featuring a 10-key pad that includes on/off, 

volume, channel select, and replaceable 

headphone jack, and the Nautilus LCD 

TV stand, made with steel tubing, telescoping 

height adjustments, and nonskid 

rubberized feet. The Nautilus LCD TV 

stand’s height ranges from 58" to 91". 

STAR TRAC 


NEW 

E Series 

Star Trac’s E Series is a complete 

cardiovascular entertainment line 

with iPod connectivity. It allows users 

to watch video content on a fully integrated 

15" personal viewing screen, 

and places entertainment options at 

the user’s fingertips in a dedicated 

media center. A sleek, silver finish 

complements Star Trac’s signature 

console, which includes built-in fans 

and a heart-rate monitor.

F 

I 

T 

EXTRA 

TECHNOGYM USA CORP. 

SEE OUR AD ON THE FRENCH COVER 

NEW 

Active Wellness TV 

Technogym introduces the Active Wellness 

TV for its Excite cardiovascular 

products. This unique new touch-screen 

LCD interface provides the ultimate 

personalized experience by adapting 

workout preferences, based on user 

types, and quickly orienting exercisers 

to their desired workout or entertainment 

selection. The Context Aware feature 

ensures that only the necessary buttons 

appear on screen to control training 

information, TV channels, and external 

media devices. The Active Wellness TV 

fully integrates with iPods, and users 

can conveniently play videos, select 

playlists, and control volume through 

the touch screen. It is also compatible 

with other entertainment devices, 

including the MS ZUNE, Creative Zen, 

and portable DVD players. 

TUNE BELT, INC. 

Armband Carriers 


Members can take their own personal 

sound systems with them, thanks to 

Tune Belt’s many different armband 

carriers, which are designed to accommodate 

Apple iPod and MP3 players. 

The iPod Video Armband fits the player 

right-side up or upside down so that 

the LCD screen can be easily read while 

on the arm. Other design features include 

openings for the headphone jack and 

hold button, and a cord-management 

flap. The armband can be easily adjusted 

up to 18" using only one hand. 

Manufacturer’s list price: $7-$10 (wholesale); 

retails for $13-$18 

Headphones 

For the members of health clubs that 

have entertainment systems, Tune Belt 

offers nine models of headphones, 

including conventional, middle-ear, 

neckband, earbud, and sport earphone 

styles. All provide full-dimension, digital 

stereo sound, and are lightweight, comfortable, 

and durable. Of special note is 

Model CV-E207, an innovative, in-ear 

headphone that boasts a strong bass 

response, a single-sided cord, and an 

ultra-lightweight neckband. 

Manufacturer’s list price: $2-$7 (wholesale); 

retails for $5-$15 

YAMAHA 

NEW 

BODiBEAT 

BODiBEAT is the world’s first music 

player/heart-rate monitor that selects 

and plays songs to match the pace of 

the user’s workout. The unit comes 

with software that automatically 

categorizes each downloaded song by 

beats per minute (bpm) and runnability,” 

and a small heart-rate monitor that 

clips gently onto the user’s ear. Designed 

to maximize fitness activities, such 

as running, walking, and dancing, 


BODiBEAT also tracks the metrics 

of these workouts, including distance, 

time, pace, and heart rate. BODiBEAT 

has four operating modes—including 

Free, Fitness, Training, and Music— 

that adjust system features to suit the 

appropriate music-listening and fitnessmonitoring 

experiences. BODiBEAT 

also operates as a traditional portable 

music player/heart-rate monitor for 

non-impact activities, and has a 

suggested retail price of $299.99. 

EXERCISE GAMING 

CATEYE FITNESS/GAMEBIKE 


NEW 

GameBike, GamePad 

Noting that millions of youngsters are 

sitting in front of a television playing 

video games every day and that more 

than 30% of American children are 

overweight or clinically obese, Cateye 

Fitness has devised a solution that is 

both fun and healthy. Its GameBike and 

GamePad employ the excitement and 

interaction of video games to fight the 

growing waistlines associated with 

childhood obesity and sedentary 

lifestyles. They both run on any game 

console with a simple plug-and-play 

attachment. The GameBike’s patented 

steering and pedal mechanism linked to 

games allows the rider to become an 

active part of the action. The wildly 

popular Dance Dance Revolution (DDR) 

dance game is the software that makes 

the GamePad so much fun to play.

F 

I 

T 

CYBEX INTERNATIONAL, INC. 

SEE OUR AD ON THE INSIDE FRONT COVER 

AND PAGE 5 

Trazer 

EXTRA 


The CYBEX Trazer is a powerful training 

tool that introduces users to a virtual 

environment where real-world reaction 

time, acceleration, speed, power, and 

balance control on-screen activities. 

This interactive fitness and entertainment 

experience improves muscle and mental 

agility; adds a new dimension of entertainment, 

motivation, and challenge to 

exercise; and can’t be replicated by 

conventional exercise equipment. 

EXPRESSO FITNESS 

CORPORATION 

NEW 

S2 Interactive Cycling System 

Using the latest virtual-reality technology, 

the S2 Interactive Cycling Systems 

motivate exercisers via a rich, interactive 

training environment, and provide 

tools to help them keep improving. 

Premium fitness and computer systems 

are integrated to generate a unique 

indoor riding experience, in which 

riders select from dozens of realistic 

road tours, rated basic to extreme, with 

workout data displayed in real time. 

The handlebars are used to steer, while 

a shifter changes resistance. Expresso 

bikes can be networked within a facility 

so that riders can compete against one 

another. Utilizing Expresso Services, 

riders can personalize their regimen, 

gauge their progress, and check their 

fitness results on the Web. Leaderboards 

also permit them to set goals and 

receive awards. New tours, features, 

and music are added automatically 

via the Internet. 

FIT INTERACTIVE 

Corner Kick 

The Corner Kick, Fit Interactive’s most 

popular piece of equipment, is an entertaining, 

invigorating piece of exercise 


F I T 

EXTRA 

equipment that engages players with 

lights and audio tones, directing them 

to specific foam pads that contain 

proprietary sensor systems. The faster 

the player slaps or kicks the pads, the 

higher their score, while, at the same 

time, the game encourages a variety of 

beneficial arm, leg, and core movements. 

This high-quality machine fosters friendly 

competition and delivers an enjoyable 

full-body workout. 

NEW 

Heavy Ball 

This exciting piece of equipment offers 

children ages 5-12 an entertaining and 

unique workout experience. The Heavy 

Ball wall contains a series of target 

holes, paired with indicator lights that 

flash at random to guide the player 

through this fast-paced, interactive 

game. The object is to toss a medicine 

ball through the designated target hole 

when its indicator light is illuminated, 

retrieve it from the archway below, and 

then quickly move it to the next hole 

with an indicator light on. The user 

specifies the desired length of play, and 

races the clock to produce a high score. 

Medicine balls come in 4-, 6-, and 8-pound 

weights to provide a challenging workout. 

INTERACTION LABS 

(SEE POWERGRID FITNESS, INC.) 

NEW 

Exer-station PRO 


The unique Exer-station PRO video game 

strength-training controller can be integrated 

into a group-exercise program, 

in which users compete against each 

other in a series of physical video-game 

contests. Because the Exer-station PRO 

interfaces with a wide range of game 

systems; such as the PlayStation 2, Xbox, 

and GameCube, exercisers can build 

upper-body, lower-body, and core muscle 

strength by playing their favorite games. 

Exercisers push, pull, and lean against 

a 5' tall joystick to control the play. 

The isometric exercise machine offers 

20 levels of resistance and measures 

how much weight has been lifted. Two 

versions are available: the Exer-station 

PRO (ages 12-plus), and the Exer-station 

PRO Jr. (ages 7-12). 

ITECH FITNESS 

NEW 

iTECH Fitness Services 

iTECH Fitness, the developer of the 

XRKade, provides complete interactive 

fitness experiences and technology-driven 

activity solutions for people of all ages 

and abilities. Consisting of three key 

divisions, iTECH Equipment, iTECH 

Designs, and iTECH Training Systems, 

iTECH Fitness offers an extensive line 

of interactive fitness and exergaming 

equipment. Among the services it provides 

are: strategic product selection; sales 

and marketing support; full project 

management; and complete customer 

care. iTECH Fitness creates interesting, 

engaging environments and experiences 

that are easy to implement and hard 

to resist. 

NEW 

X Board Pro 

Club members can experience the thrills 

of snowboarding down a mountain, 

urban skateboarding, or catching a wave 

with the X-Board Pro. Utilizing existing 

PS2/Xbox games, the X-Board Pro takes 

the traditional gaming experience to 

a higher level by challenging balance, 

stability, muscular strength, endurance, 

and total-body coordination in a variety 


of ways, providing a unique, entertaining 

virtual experience. iTECH Fitness, in 

strategic partnerships with equipment 

manufacturers worldwide, offers the 

largest suite of interactive fitness and 

exergaming equipment in the industry. 

KONAMI 


NEW 

Dance Dance Revolution 

The Dance Dance Revolution (DDR) 

series is an interactive video game 

that combines physical dancing with 

energetic music and visuals. DDR also 

comes with a built-in workout mode 

that allows players to track how many 

calories they burn as they play. As a 

video game, DDR has been nothing 

short of a revolution, but now the game 

has been recognized by leading 

researchers and doctors as an innovative 

and fun solution to promoting a healthy 

lifestyle and fighting childhood obesity. 

DDR is available on all major gaming 

systems and can be purchased wherever 

video games are sold, or directly from 

Konami by visiting www.konami.com. 

LIGHTSPACE CORP. 

NEW 

Lightspace Play 

Lightspace builds gaming and fitness 

platforms to help combat obesity and 

increase children’s activity levels. Lightspace 

Play consists of an interactive 

gaming surface made up of programmable, 

illuminated, pressure-sensitive 

tiles that are assembled to cover a 

10-foot-square area. This surface acts 

as a large touch-screen interface for the 

Lightspace Play software, which comes 

with 20 different programs, featuring 

games, activities, and light shows that

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are geared toward all age groups and 

ability levels, and can accommodate up 

to eight players at a time. New games 

and activities can be easily added so 

that Lightspace Play always remains 

new and exciting. 

SPORTWALL 

INTERNATIONAL, INC. 

Computer Game Technology 

Sportwall’s interactive game systems 

are designed to be fun for members of 

all ages, and profitable for clubs of all 

types. XerGames, which are played 

with hands, feet, noodles, beanbags, or 

any sort of ball, can be used in conjunction 

with group-fitness programs, functionalfitness 

training, and personal-training 

sessions. Using computer-game technology 

to motivate participants, Sportwall 

engages and maintains interest while 

improving cardio conditioning, hand-eye 

coordination, motor skills, sports skills, 

focus, footwork, speed, agility, balance, 

core strength, and more. Points are 

earned for accuracy, speed, timing, and 

team cooperation. Program manuals 

include hundreds of different games 

and drills. Sportwall qualifies under 

general liability insurance. 

XRKADE 

(SEE ITECH FITNESS) 

NEW 

XRKade 


XRKade is a cutting-edge environment 

that’s designed to provide tech-savvy 

exercisers with an immersive, sensorybased 

“Xperience.” It’s one that comes 

complete with the most advanced interactive 

games and exergaming and 

entertainment systems. The XRKade 

club resembles a virtual-reality arcade, 

with a futuristic, urban, and X Games 

twist that’s both exciting and motivating. 

It offers entertainment and physical 

challenges that completely involve users 

in XRKade games and activities, while 

delivering all of the benefits of physical 

activity. The XRKade Xperience world 

consists of custom interior decor packages, 

proprietary enhancement features, 

innovative products and systems, and 

value-added services. 

EXERCISE NETWORKS 

FITLINXX 

NEW 

C-Series 

Designed specifically for commercial 

health clubs, the C-Series by FitLinxx 

encompasses wireless cardio solutions 

and is available in packages starting at 

$9,995. The system features weekly My 

FitScore reports, which are e-mailed 

directly to members and can create a 

unique impression that helps to sell 

additional memberships, retain more 

members, increase secondary spending. 

NEW 

System Networking 

FitLinxx is a leading provider of fitness 

technology that provides valuable solutions 

for starting, managing, and maintaining 

active lifestyles. Compatible with more 

than 1,000 models of exercise equipment, 

the FitLinxx product suite is an open 

system that attaches to new or existing 

strength and cardiovascular machines. 

Offering interactive coaching, exercise 

tracking, and online reports, FitLinxx 

supports and motivates exercisers to 

help them succeed. As a result, FitLinxx 

can help increase member exercise 

adherence by as much as 35%. 


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HUR 

HUR Smart Card Technology 

An alternative to traditional weight-stack 

equipment, the HUR Smart Card line of 

30 strength-training machines utilizes 

pneumatic technology (compressed air) 

to provide resistance in a fully computerized 

setup. Easy-to-use software stores 

each user’s data, including resistance, 

sets, repetitions per set, rest time 

between sets, and heart rate. Exercisers 

simply click on the icon to download 

all exercise data to a smart card; then, 

they simply insert the card into the 

first exercise machine. The unit adjusts 

resistance to the value preset in the 

client’s protocol, after which the user is 

led through the entire exercise via the 

digital display. At the end of the exercise, 

a card reader automatically transfers 

workout data to the exerciser’s file. Various 

graphs and statistics can be printed 

to show exercise history and progress. 

KEISER 

CHIP System 


The Keiser Chip System is designed 

exclusively for Keiser’s pneumatic 

equipment and functions like an 

electronic workout card to make it 

easy for individuals to monitor their 

workout progress, recall equipment 

adjustment settings, and download 

exercise information into a personal 

computer. Members simply insert their 

personal chip into the console of each 

machine to automatically retrieve and 

display their previous workout and 

setup information. Club staff, in turn, 

can download this information onto 

a computer to track attendance and 

individual progress, and to compile 

scientific data. 

NAUTILUS 

Fitness Advisor by Nautilus 

The Fitness Advisor by Nautilus is a 

wireless workout network that integrates 

with a fitness center’s existing equipment. 

This sophisticated network automatically 

records the exercises performed at each 

machine, and reports the results and 

user’s overall progress via a touch-screen 

kiosk located on the fitness floor. More 

than a simple tracking system, the 

Fitness Advisor by Nautilus guides club 

members through exercise routines 

that are customized to meet their 

individual needs. 

SCIFIT 

NEW 

Fit-Key 

SCIFIT’s patented Fit-Key wireless 

exercise technology stores workouts for 

multiple exercise sessions, and can be 

customized for each individual, creating 

a link among the user, trainer, and any 

piece of SCIFIT equipment. Exercisers 

simply plug the key into the exercise 

equipment and begin to work out; the 

Fit-Key acts as an electronic personal 

trainer by providing prompts throughout 

the 30-minute program. To increase 

variety, users spend only five minutes 

on each machine, changing directions 

or intensity every 30 seconds. Workout 

data is stored on the key during the 

session, and can be retained on the key 

or printed out for review. The system’s 

wireless operation eliminates the need 

for costly servers. 


TECHNOGYM USA CORP. 

SEE OUR AD ON THE FRENCH COVER 

Isocontrol 

Isocontrol maximizes the strengthtraining 

experience by permitting 

exercisers to focus on form, technique, 

and fitness goals, rather than on counting 

sets and reps. This essential hardware 

device records reps and controls speed 

and range of motion. When combined 

with the Wellness System, users can 

collect their workout data on a Smartkey 

to track workout progress. Isocontrol 

is available on Technogym’s Personal 

Selection and Element strength lines. 

Isocontrol can also be used independently 

of the Wellness System. 

Wellness Mate 

Wellness Mate is a helpful strengthtraining 

companion that works with 

Technogym’s Personal Selection line. 

During strength-training workouts, 

users simply insert the Smartkey, and 

the Wellness Mate remembers the 

exerciser’s personal equipment settings, 

load, series, and repetitions data. The 

software assists users during exercise 

by counting reps, and by controlling 

speed and range of motion. This product 

isn’t available in North America.

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NEW 

Wellness System 


The Technogym Wellness System is the 

first customer-relationship management 

(CRM) platform that combines training 

management, easy-to-use application 

software, cutting-edge electronics, 

Technogym equipment, and a fitness 

facility’s own staff to deliver one great 

solution. The Wellness System provides 

customized and/or preprogrammed 

workouts that use accountability and 

exercise feedback to keep members 

motivated. A wireless Smartkey hosts 

the user’s program and connects with 

Wellness System components, including 

cardiovascular machines, strength 

equipment, and feedback stations. 

Personal trainers and club staff can 

monitor member compliance, attendance, 

and interests to increase appeal and 

retention. Facilities can track member 

interests and health data with preprogrammed 

or customized forms and 

surveys, and members can monitor 

their own workout progress at in-club 

kiosks or online via the Training Room. 

The Wellness System is a completely 

wireless customer-management solution 

that’s designed to increase member 

satisfaction, retention, facility revenue, 

and operational efficiency. 

TRAINING/TRACKING, 

WIRELESS 

COMPANION WORLDS, INC. 

NEW 

Progio Training Companion 

The Progio Training Companion is a 

stylish, handheld, personal mobile 

fitness device that gives health clubs a 

virtual personal trainer to guide members 

through their exercise regimens. 

Making use of a color LCD screen, it 

presents users with comprehensive, 


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interactive workouts, including videos 

demonstrating proper form and 

cadence for each exercise. The rugged, 

sweat-proof unit is as easy to use as a 

digital music player and connects to the 

Internet so clubs can access Websites to 

download workouts that match their 

members’ needs and personal-training 

modules. Clubs can preload their Progio 

units with standard programs through 

online sites; members can download 

programs using the online personal-fitness 

portal, HyperStrike; and personal 

trainers can create personalized workouts 

for their clients using Personal Training 

on the Net. 

NEW 

Progio ProXM Player 

The Progio ProXM Player software delivers 

interactive know-how from expert 

coaches and personal trainers directly 

to users. Exercisers simply load ProXM 


Player ontotheir Windows Mobile 

handheld device, select an interactive 

workout title—and go! It’s that simple. 

The free download is available at 

http://www.progio.com/freedownloads.aspx. 

To get started with Progio, the company 

has included in this free download both 

the Progio ProXM Player software and a 

challenging 60-minute interactive workout 

program designed by Silicon Valley 

trainer and life coach Lisa Engles. It’s a 

great workout that provides a prime 

example of how Progio works, while 

demonstrating the benefits of portable, 

interactive workouts. Additional workout 

titles can be purchased from the workout 

library on www.progio.com, or 

downloaded from ptonthenet.com.

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FITSTEPS LLC 


NEW 

Online Coaching Platform 

FitSteps is a fitness coaching platform 

that allows personal trainers to interact 

with a larger percentage of the population, 

offering them guidance, encouragement, 

and information that helps 

them reach their goals. This Web-based 

platform can be branded as the fitness 

center’s own and can be integrated into 

existing Websites. The FitSteps platform 

includes libraries of workouts, 

exercises, and videos of the exercises. 

These can be added to and adapted by 

the fitness center to support members’ 

individual needs. In the process, Fit- 

Steps becomes an additional revenue 

stream for both the fitness center and 

the trainer. 

MYTRAK HEALTH SYSTEM 

MYTRAK Health System 


The MYTRAK Health System is a new, 

automated technology that provides 

members with programming, coaching, 

tracking, and real-time results feedback, 

positioning health clubs as leading-edge 

fitness providers. The uniquely designed 

Success Coach console motivates members 

to achieve their fitness goals, while the 

Performance Index, a figure between 

one and 1,000, helps them track their 

improvement over time, and also verifies 

fitness activity for reimbursement by 

third parties, such as employers and 

insurers. MYTRAK now has installations 

in the U.S., Canada, and Europe. 

NEW LEAF HEALTH & 

FITNESS PRODUCTS 

NEW 

eNewLeaf 

eNewLeaf.com is an exciting new 

online tool that helps clients achieve 

increased fitness and improved athletic 

performance. The site automatically 

uploads metabolic test results from the 

New Leaf Metabolic Assessment system 

and stores the data for viewing, tracking, 

and trending of progress. Up to 12 

weeks of individualized cardio workout 

plans and workout cards can be stored 

and then viewed or printed. The system’s 

interactive features permit clients to 

communicate online with their trainer 

to obtain feedback and receive coaching. 

In addition, workouts may be electronically 

downloaded to other training 

tools, such as heart-rate monitors. 

NEW 

ExerSmart Software 

Clubs can boost their cardio-training 

revenues with New Leaf’s latest release, 

ExerSmart software. ExerSmart provides 

trainers with easy-to-use tools that they 

can use to design efficient cardio workouts 

for any member. Combined with New 

Leaf’s Active Metabolic Training System, 

this all-new software platform provides: 

individualized workout plans based on 

each client’s metabolism; CardioWizard, 

to create workouts based on goals, time 

available, and stage of development; 

ranges of workouts, including steady 

intensity and interval training; an 

administrative portal for tracking cardio 

training sales and client reassessments; 

and a 4-12-week training schedule with 

workout cards. 

NEW 

Garmin Forerunner 305 

Designed for athletes and fitness enthusiasts 

of all levels, the Garmin Forerunner 

305 is the first metabolic heart-rate 

monitor that’s totally integrated, easy 

to use, and requires no calibration. An 

exerciser’s complete metabolic profile, 

workout heart-rate zones, “true” caloric 

burn rate, and 25 days of cardio workouts 

are uploaded from the New Leaf 

Metabolic Assessment system to specially 

programmed Garmin Forerunner 305 

watches. Multi-sport capability enables 

exercisers to transition easily between 

different sports and fitness activities. 

PODFITNESS, INC. 

NEW 

Podfitness.com 

Podfitness is the world’s first fitness 

system that builds custom audio 

workouts based on an individual 

exerciser’s fitness profile. Every workout 

is customized to the user, and downloaded 

to his or her iPod or MP3 player. 

It’s an effective and flexible workout 

system that allows exercisers to create 

a personalized workout plan, using 

the Podfitness Expert System; select 

a trainer from a field of more than 

80 world-class trainers to guide the 

workout; and mix their own music 

from their personal music library, via 

Podfitness.com’s proprietary musicmixing 

technology, to match the pace 

of the workout. The service also lets 

users switch trainers, goals, and 

music as often as desired. 


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POLAR ELECTRO, INC. 

NEW 

Polar AW200 


To celebrate Polar’s 30 years of innovation, 

the company has created a new product 

called the Activity Watch. Forsaking 

the standard chest strap, the Activity 

Watch uses accelerometer technology 

to measure steps taken during active 

motion, and provides the user with an 

accurate caloric-burn measurement. 

For everyone trying to get the recommended 

10,000 daily steps, the Activity 

Watch helps to monitor daily activity 

and to reach fitness goals. Users can 

simply strap on the Activity Watch 

before walking the dog, running 

errands, or even taking a light jog 

to see how active they really are. 

PUMPONE, LLC 

NEW 

PumpedForLife - 

Total Body Conditioning 

The PumpedForLife series is a definitive 

training program that’s comprised of 

select workouts for strength, cardio 


intervals, cardio cross-training, and 

flexibility yoga, each of which is designed 

to help club members achieve all of 

their fitness goals. Level 1 offers an 

assortment of workouts involving various 

disciplines and an overall plan to produce 

the best results. PumpedforLife is a 

complete conditioning program that 

includes workouts for weight training, 

cardiovascular training, and yoga. 

It’s designed to provide a foundation 

of strength; improve cardiovascular 

efficiency and endurance; and enhance 

flexibility. It’s suggested that Pumped- 

ForLife be performed six days a week, 

utilizing a different workout each day, 

along with one day of rest.

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STRENGTHEDGE SYSTEMS 

NEW 

StrengthEdge Professional 

The StrengthEdge Web-based professional 

management tool provides personal 

trainers with a distinct administrative 

advantage, helping them to manage 

and build their business. This versatile 

system permits trainers to create, amend, 

and update customized programs for 

clients; assign modality and musclegroup-specific 

exercises from an extensive 

library; set and update client goals; 

track clients’ BMI, muscle mass, and 

weight; and generate detailed, easy-toread 

reports. In addition, trainers can 

access their client-base information 

from anywhere via Web-based technology, 

interface on the fitness floor with a PDA 

for streamlined tracking and scheduling, 

and update key details instantly. Strength- 

Edge Professional is designed to help 

trainers increase their time efficiency 

and enhance their professional image. 

NEW 

Strengthedge Professional - 

For Clubs 


StrengthEdge Professional for health 

clubs is a Web-based client-management 

system that enables facilities to 

organize personal-training member 

information and statistics; increase 

extended and multiple package sales; 

and maintain contact with members as 

they travel. The software can increase 

value for each client by creating a training 

continuum, and helping to establish 

workouts and programs that ensure 

quality control and consistency over 

time. Health clubs can also utilize the 

system to establish metrics for personal 

trainers; gain insight into each trainer’s 

schedule to improve client assignment; 

and increase training revenue by freeing 

trainers from time-consuming paperwork. 

SUUNTO 

NEW 

Suunto Team Monitor 

The new Suunto Team Monitor is 

specifically designed for use with fitness, 

group-training, and team-sports classes. 

It is able to capture real-time heart-rate 

and training-effect analyses for up to 

42 athletes within a 100-meter radius. 

No watches are required. The Suunto 

Team Monitor makes use of comfortable 

heart-rate straps, worn around the 

chest, that detect the heart rates of all 

participants within range. ANT technology 

ensures that heart-rate reporting 

remains interference-free by eliminating 

cross-talk from surrounding participants 

and electrical interference from gym 

equipment or power lines. The Team 

Monitor also features adjustable heart-rate 

zones and limits for individual or group 

training; a post-exercise analysis of seven 

body parameters (including training 

effect, EPOC, and oxygen consumption); 

and easy athlete-profile management. 

VENICE NUTRITION 

NEW 

Nutritional System 

Since 1993, Venice Nutrition has been 

partnering with health professionals, 

discovering that their No. 1 goal is to 

provide members with additional cuttingedge 

programs while simultaneously 

keeping overhead and time invested to 

a minimum. Venice Nutrition can provide 

club businesses with a revolutionary 

nutritional system, cost-effective licensing 

packages, and dynamic nutrition certification. 

Club operators who take part in 

the licensing program have the ability 

to brand their own nutrition program 

and to help create synergy within their 

businesses—in terms of sales, personal 

training, and nutrition. They also have 

access to a complete turnkey system 

that provides excellent service for 

members; increased member retention; 

additional EFT from existing and new 

members; and lead generation. 

FOR MORE INFORMATION 

See the advertisers’ index on pg. 111 or search at 

www.ihrsa.org/buyersmart 


USER FRIENDLY 

FITNESS FOR ALL 

AGES AND ABILITIES 

Fluid Interval Training (FIT) is a simple and effective way to improve overall fitness in minimal 

time. The system incorporates both hydraulic and water resistance machine to provide cardio 

and strengthening in the same time frame. The ‘Fluid Dynamic’ resistance principals function 

just like swimming making it very easy on joints and able to accommodate any fi tness level. 

F.I.T. requires minimal space yet accommodates multiple users. F.I.T. can be used for group 

sessions, solo or small group personal training. This cross training option can improve member 

retention while appealing to women, seniors, post rehab, overweight and beginners. The water 

resistance machines can also be purchased individually to provide an alternative cardio source. 

Call or email today for a FREE DVD and find out how F.I.T. 

can improve member fitness and your bottom line. 

ptrodd@fi texpress.com | 1.800.934.0321


INSIDE 

185 From the Desk 

of the Chairperson 

186 In Brief 

188 IHRSA Spotlight 

191 What’s New 

195 News From Associates 

199 New IHRSA Associates 

101 New IHRSA Clubs 

107 Calendar of Events 

112 CEO Briefing

PUT YOUR CLUB CENTER STAGE! 

Inspire your members 

to become even more 

dedicated to your 

health club by offering 

them Get Active! 

magazine, IHRSA’s 

quarterly consumer 

fitness publication. 

Beginning with the Fall 

2007 issue, you can 

customize Get Active! 

for your individual club 

or multiple locations. 

Just supply the logo 

and we’ll do the rest! 

You can even include a 

special message right 

on the cover. 

Get Active! is also 

available in a digital 

version. Simply email 

a link to your current 

members, as well as 

former members and 

prospective customers. 

Your digital edition 

can include a custom 

welcome message 

and a direct link to your 

club’s website (see 

www.icv-digital.com/ 

getactive/AFF/?fm=2 

for an example). 

Get Active! is a madeto-order, 

high-quality 

marketing vehicle 

that will get your 

club noticed! 

Personalize Get Active! for Your Facility 

:: STANDARD PRINT EDITION 

Cost per copy: 35 cents each ($35 per 100) plus freight. 

Order in 100 copy increments online at www.ihrsastore.com. 

:: COLOR CUSTOMIZED VERSION 

Cover Design and Press Setup Fee: $2,500 


Minimum order: 5,000 copies. 

Call 800-228-4772 to order. 

:: CUSTOMIZED DIGITAL EDITION 

Available for $110 (includes web hosting fee). 

:: INKJET BLACK & WHITE 

CUSTOMIZED VERSION 

Cover Design and Press Setup Fee: $100 


Minimum order: 300 copies. 

Call 800-228-4772 or order online at www.ihrsastore.com. 

We are Now Taking Orders for 2008! 

Publishing dates: January, April, July and October. Pre-order for the year and 

save 10%! Other customization options are available. IHRSA will make Get Active! 

work for you. Please call us to discuss your specific needs. 

TO ORDER: CALL 800-228-4772 EXT. 192. 

DON’T DELAY, ORDER TODAY!

The International Health, Racquet & 

Sportsclub Association is a not-for-profit 

trade association open to investor-owned and 

member-owned fitness, racquet and athletic 

facilities. Associate memberships are available 

to manufacturers or suppliers of products 

and services of use to IHRSA members. 

800-228-4772 USA & Canada 

617-951-0055 International 

617-951-0056 FAX 

www.ihrsa.org 

www.healthclubs.com 

E-mail: info@ihrsa.org 

IHRSA BOARD OF DIRECTORS 

Michael Levy: Chairperson 

Casaral Inc. 

416-961-5556, ext. 242 

Tony de Leede: Fitness First Australia 

(61) 2-9387-5266 

Lloyd Gainsboro: Dedham Health & Athletic Complex 

781-326-2900 

Mike Motta: Plus One Fitness 

646-312-6200 

Ed Williams: The Wellbridge Company 

303-866-0800 

Laurie Smith: Leisure Sports 

925-600-1966 

Gene LaMott: The Lamott Companies 

360-877-3915 

Phil Wendel: ACAC Fitness & Wellness Centers 

434-978-3800 

Lynne Brick: Brick Bodies Fitness 

410-252-8058 

David Patchell-Evans: Goodlife Fitness Clubs 

519-661-0190 ext. 238 

Rick Beusman: Saw Mill Club 

914-241-0797 

Bob Shoulders: Fayetteville Athletic Club 

479-587-0500 

Frank Napolitano 

GlobalFit 

215-751-1992 

Mike Raymond 

Curves International 

254-399-9285 

Susan Cooper 

BodyBusiness Health Club & Spa 

512-459-9424 

Art Curtis 

Millennium Partners 

Sports Club Management, LLC 

617-476-8910 

Sandy Hoeffer 

Western Athletic Clubs 

415-901-9243 

Julie Main: Ex-officio 

Curves International, Inc. 

254-399-9285 

SPECIAL ADVISOR 

LATIN AMERICA 

Richard Bilton 

Companhia Athletica 

(55) 11-5181-2000 

From the Desk of 

the Chairperson 

Sara Revisits 

Staff’s Value 

Recently, my daughter, Sara, called to share a 

bit of good news. She’d formerly been 

employed by a think tank in Washington, 

D.C., where a punitive management attitude—speak 

to staff only to criticize—created an atmosphere of 

abysmal morale. Now, at the time of the call, she’d 

begun working for an international consulting firm, 

and was delighted by the way that new team members 

were inducted, and integrated, into the organization. 

It reminded her of the valuable lessons that she 

and I had learned about the treatment of staff, as she 

was growing up, when I was the CEO of the Sports 

Clubs of Canada. 

My partner, Jay Kell, and I had a very simple 

corporate philosophy: we believed in the upside-down 

pyramid. The most important employees in our 

company were the front-line staff—the receptionists, 

maintenance crew, and fitness personnel. They 

were, after all, the people who had the most contact 

with our members. They had the power to make a 

member’s visit to the club a positive and memorable experience… or just another 

lackluster episode in a long and stressful day. 

Jay and I constantly emphasized that our clubs’ defining mission was to help our 

members shed a little stress, have a good time, and feel better about their lives. 

Never forget that, in a sense, a club owner is dead weight in the organization. The 

real income-earners are the front-line personnel—they make the sales, provide the 

support, do the hard work it takes to make a club successful. Jay and I always did our 

best to treat our staffs accordingly, appreciatively, and, when she was a child, Sara 

thought every business was run that way. Now, as an adult, she knows better, but, 

fortunately, finds herself working for an enlightened firm. 

She’d phoned me that morning to tell me that she’d received an award for 

excellence. The recognition and certificate were far more meaningful than a 

monetary reward—they signified that she was valued as a person, as an essential 

factor in the company’s success. 

Always remember: our members don’t know, or care about, a club’s ROI. They 

experience, savor, and gratefully recall the smiles, support, and service that only our 

staffs can give. 

Yours in good health, 

Michael S. Levy 

Executive Director, Spa Chakra Fitness 

President, Casaral, Inc. 

Never forget the critical 

importance of your front-line staff. 

Michael S. Levy 

IHRSA Chairperson 


The Photo Group

In Brief Legal 

> Is your club PCI-compliant? If 

it isn’t, it could cost you—dearly. 

PCI compliance—short for 

Payment Card Industry compliance—is 

a contractual obligation 

required of every business 

that accepts Visa, Discover, 

MasterCard, or American 

Express as a form of payment. 

To become PCI-compliant, a 

club must adhere to a series 

of data-security standards 

that were developed and 

approved by the major creditcard 

companies in order to 

reduce the number of identitytheft 

victims. 

Companies that don’t comply 

can be charged fines of as 

much as $500,000, and lose 

the right to process credit-card 

transactions. Noncompliance 

could, conceivably, even result 

in the loss of the business. 

The 12 standards, which took 

effect on June 30, 2005, are: 

1. Install and maintain a firewall 

configuration to protect cardholder 

data; 

2. Do not use vendor-supplied 

defaults for system passwords 

and other security parameters; 

3. Protect stored cardholder 

data; 

4. Encrypt transmission 

of cardholder 

data across public 

networks; 


and Legislative Update 

Taking Charge of PCI Compliance 

Clubs of all sizes must adhere to new data-security standards 

5. Use and regularly update 

antivirus software; 

6. Develop and maintain 

secure systems and applications; 

7. Restrict access to cardholder 

data by business 

need-to-know; 

8. Assign a unique ID to each 

person with computer access; 

9. Restrict physical access to 

cardholder data; 

10. Track and monitor all 

access to network resources 

and cardholder data; 

11. Regularly test security 

systems and processes; and 

12. Maintain a policy that 

addresses information security. 

The PCI standards divide 

merchants into four categories 

to determine their 

compliance requirements. A 

Level 1 merchant, defined as 

one who conducts more than 

6 million transactions each 

year, or one whose data has 

been compromised, must 

undergo an annual onsite 

security audit, an annual 

network penetration test, and 

a quarterly network security 

scan. A Level 2 merchant 

(150,000-6 million transactions 

per year) must complete an 

annual self-assessment questionnaire, 

and submit to an 

annual network penetration 

test and a quarterly scan by an 

approved PCI scanning vendor. 

An annual self-assessment 

questionnaire and quarterly 

scan are also required of Level 3 

merchants (20,000-150,000 

transactions per year). A Level 4 

merchant, with less than 

20,000 annual transactions, 

doesn’t need to document its 

compliance process, but must 

still comply with the standards. 

PCI compliance can take 

several months—or even 

more than a year—to achieve. 

Not surprisingly, one of 

the biggest challenges for 

companies is simply understanding 

the standards. 

However, despite the complexity 

of the requirements, 

it’s relatively simple for most 

clubs to get started and heading 

in the right direction, 

notes Ron Poliseno, the director 

of client development for 

the CheckFree Corporation, 

and a frequent lecturer on 

data security. 

The first step, he explains, 

is to fill out a self-assessment 

questionnaire, which 

may be downloaded from 

PCIsecuritystandards.org, to 

determine one’s data security 

strengths and weaknesses. 

This document serves as the 

basis for the club’s compliance 

efforts. Next, a club 

operator needs to hire a 

PCI-approved auditing company 

to perform a network 

scan, which can cost anywhere 

from $1,000 to $5,000. And, 

finally, they should prepare a 

“process and procedures” 

document that explains how 

credit/debit cards will be 

handled inside the club. 

“It’s vitally important for 

clubs to take these standards 

seriously and to create a plan 

for compliance,” emphasizes 

Poliseno. “For most clubs, the 

fines imposed by the creditcard 

companies as the result 

of a single data security 

breach will be enough to put 

them out of business.” 

One of the greatest challenges 

facing the typical club 

operator, says Frank Anderson, 

the vice president of technology 

and development for KI Software, 

is communicating the 

importance of data security to 

their entire organization. “For 

example,” says Anderson, 

“the typical salesperson who 

takes the credit-card information 

over the phone to close a deal 

must know, instinctively, what 

needs to happen to that information 

to keep it secure.” 

At Club One, a chain of 14 

health clubs based in Northern 

California, the management 

team has worked diligently to 

integrate PCI compliance into 

its business-planning protocols. 

“Our members should rest 

assured that their personal 

information will never be 

compromised,” says Henry 

Hirschel, Club One’s director 

of information technology (IT). 

For more information about 

PCI compliance, please visit 

www.pcisecuritystandards.org.

When the science of fitness 

leaps ahead, business will follow. 

Acceleration Training exercise on 

Power Plate® equipment uses the 

body’s natural response to vibration 

to trigger muscle contractions 25 - 50 

times per second. Working out in just 

15 minutes, three times a week provides 

significant results for all kinds of users. 

It’s easy to imagine what a machine like 

this can do for your business’ retention 

and growth. The machine is not a 

miracle, but where it takes you is. 

Visit us online or call our advisors in 

Chicago to learn more about Power 

Plate® equipment and Acceleration 

Training exercise. 

www.powerplate.com 

877.87.PLATE 

BELIEVE YOU CAN

IHRSA Spotlight “What you begin doing, and what you wind up 

doing, can involve very different paths.” 

Fitness Industry 

Retirement Plan 


John Bos doesn’t describe himself—at least 

his former self—as a fitness enthusiast. The 

admission comes as something of a surprise, 

considering that he’s the owner of a 1,250-squarefoot 

Ladies Workout Express in Shelburne Falls, 

Massachusetts. “I wasn’t interested in gym or 

sports,” the 71-year-old recalls of his high-school 

days. “I was more interested in plays, chorus, and 

the marching band.” 

It was those interests, in fact, that informed the 

careers that kept him occupied for so many years— 

first, in theater management in the 1960s (Judd 

Hirsch, Danny DiVito, and Morgan Freeman 

were among the performers with whom he 

worked), and, later, as a director of performance 

programming for National Public Radio (NPR) in 

Washington, D.C. “What you begin doing, and what 

you wind up doing,” he reflects, “can involve very 

different paths.” 

For Bos, the paths began to diverge in 2000 when 

he retired and moved to Shelburne Falls, a small 

town with 2,000 residents in western Massachusetts 

that’s best known for the historic Bridge of Flowers, 

which spans the Deerfield River. In May, 2001, 

he participated in the 60-mile Avon Walk for 

Breast Cancer, in memory of his niece, Margot Bos, 

who had died from the disease at the age of 38; 

and later that year, Bos himself was diagnosed 

with melanoma. 

“If you’re going to get skin cancer, that’s the kind 

you don’t want,” he says. The treatment that 

followed left his body wasted and his spirit drained. 

That’s when he turned to exercise and began a slow, 

but steady, comeback. 

It took a year-and-a-half to achieve a recovery, 

and, in the process, Bos developed a deep appreciation 

for the power of exercise. His physical strength 

improved, and, along with it, came a new enthusiasm 

for life. “I really had the mind/body connection going 

strong,” he recalls. “I was grateful for the way that 

exercise had helped me turn my life around—that 

was one of the major reasons I became a fitness 

entrepreneur,” he attests with obvious passion. 

Then, he quickly adds, “… that and the fact that my 

IRA funds were less than adequate.” Bos’ brother 


suggested that he purchase a franchise to supplement 

his retirement funds. 

That was in 2004, when the fastest-growing 

franchise in the country was Subway. Not wanting 

to get into the fast-food business, Bos noted that the 

second company on the list was Curves International, 

Inc. His sister belonged to a Curves, and he knew 

that she was profiting from the experience, but, 

more importantly, Bos was impressed with the 

concept. He liked the idea of providing a safe, 

nonintimidating exercise environment for women. 

“The business model made sense,” he explains, 

“so I started doing some research.” Part of his investigation 

involved conversations with the people of 

Shelburne Falls, who confirmed his suspicion—that 

there was a real demand for a health club in the 

town, which, at that time, didn’t have one. “The census 

told me there were 6,500 women between the ages 

of 24 and 65 in my market,” says Bos. “I figured I 

needed 200-250 people to make it work, and that 

seemed doable. I found a good location, and, in 

August 2004, opened a Ladies Workout Express.” 

It’s been three years since 

the grand opening of his club, 

and, today, Bos is very 

pleased with the way that 

things are turning out. He’s up 

to 276 members, half of 

whom are women from Shelburne 

Falls, and, at the 

moment, his biggest challenge 

is dealing with what he sees 

as an evolution in the women- Ladies’ man John Bos, l. 

only fitness market. “The 

nature of the women-only 

circuit is changing,” he observes. “It’s expanding, 

encompassing more fitness alternatives, such 

as BOSU balls, free weights, rowing machines— 

leading to what I call the ‘circuit-plus.’” As a result, 

Bos is suffering what many other successful club 

operators have had to endure: growing pains. But, 

at 71 years young, these are the sort of twinges that 

he welcomes with a laugh. 

Bos enjoys seeing his parking lot full of cars—it 

reminds of him of another reason that he’s glad to 

be working in the fitness industry. “I’m giving something 

important back to the community,” he reflects. 

“This club makes a lot of women feel good and helps 

them to be healthy… and, in the final analysis, that’s 

what this business is really all about.” 

STEPHEN WALLENFELS is a contributing editor for 

CBI and can be reached at stevewall@charter.net.

IHRSA’s newest member benefit is 

designed with one goal in mind: 

To Save Health 

Clubs Money! 

» What is IHRSA Group Purchasing? 

IHRSA has negotiated on behalf of all our club members to provide 

you pricing you simply can’t get elsewhere. This exciting and free 

service benefits member clubs by significantly reducing their purchasing 

costs. IHRSA Group Purchasing provides IHRSA member 

health clubs with exclusive discounts on the high-quality products 

and services they need in order to run effectively and profitably. 

» How Do I Take Advantage of 

These Savings? 

Log onto www.ihrsa.org/grouppurchasing to see all of the vendors, 

from there you can go to each vendor’s site to see even more special 

deals, place orders and get contact information. As an IHRSA 

member, you are guaranteed to get a discount. When ordering, just 

tell the vendor that you are an IHRSA member. It is that easy! 

For more information on Group Purchasing, call 800-228-4772, 

visit www.ihrsa.org/grouppurchasing or contact 

grouppurchasing@ihrsa.org. 

Look what IHRSA 

clubs are saying 

about saving! 

"I’m experiencing tremendous savings 

through APPI. I saved more than $10,000 in 

one month alone! I am so glad that I locked 

in a fixed price for my electricity because not 

only am I saving money, I also have budget 

certainty and peace of mind. APPI’s expertise, 

simple process, and practical recommendations 

are beneficial to any business." 

Keith Callahan, VP & General Manager 

Manchester Athletic Club, Manchester-by-the-Sea, MA 

"Our initial proposal from PrimePay offered 

a savings of over $200 per month! The transition 

was smooth and the support staff at 

PrimePay was extremely helpful. We have 

been very pleased with all the support and 

full range of services that PrimePay offers. 

I am more than happy to recommend Prime- 

Pay as I now feel I have a payroll company 

that shows interest in us. Again, IHRSA has 

provided a great benefit." 

Lorinda Drake Crow 

The Belmont Athletic Club, Long Beach, CA 

"Chicago Cartridge is very dependable and 

their cartridges save TCA approximately 30% 

vs. our past vendor.” 

Claudia Ortiz 

TCA, Chicago, IL 

INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION

Products 

Balanced Body 

has introduced the 

versatile, lightweight 

EXO Chair, a compact, 

durable Pilates 

machine that offers 

varied resistance to 

accommodate all abil- 

Sitting Pretty, 

ity levels, and a 40% 

Balanced Body 

smaller footprint (per 

six chairs) than competitive 

products. Among the EXO Chair’s 

features: the heaviest spring resistance 

available and eight resistance settings; a 

comfortable, padded, no-slip pedal with 

an adjustable range of motion; spring 

attachments on the back of the chair for 

easy adjustments by the instructor; and 

stacking ability for neat storage. The 

lightweight chair features a deeper, wider 

sitting area and supportive padding using 

Boltaflex upholstery. Balanced Body also 

offers EXO Chair-specific, on-site instructor 

training. For more information, contact 

the company at 8220 Ferguson Ave., 

Sacramento, CA 95828-0931; 800- 

745-2837; 916-388-2838; 916-379-9277 

(FAX); www.pilates.com. 

To strengthen its global community, Les Mills 

International, Ltd., has enhanced its online presence 

with the recent launch of a new Website 

(www.lesmills.com). The interactive site provides a 

virtual “home” for Les Mills agents, trainers, and 

instructors, along with the 4 million weekly class participants, 

and the owners and operators of the 

10,600 health clubs that are licensed to offer Les 

Mills programs. Visitors can view video clips about 

each of the eight programs, and instructors and 

licensed clubs can access special content on the site, 

such as marketing tools and imagery. For more 

information, contact the company at Level 2, Rainger 

House, 150 Victoria St. West, P.O. Box 91137, Auckland 

Mail Center, Auckland, New Zealand; 64-9-366- 

9900; 64-9-366-9901 (FAX); www.lesmills.com. 

Clean Machine 

What’s New 

Petra Hygienic Systems International, Ltd., and Contec, 

the manufacturer of Athletix equipment wipes, have partnered to 

offer health clubs a new way to clean and lubricate the guide rods 

on strength equipment. Using just one guide rod cleaning (GRC) 

wipe, staff members can completely clean, lubricate, and protect 

guide rods in less than 10 seconds per machine, thereby eliminating 

the dirty rags, liquid lubricant, and mess associated with this otherwise 

time-consuming task. One wipe can be used on up to five machines, 

as well as on elliptical tracks, seat slides, and other sliding or rolling 

mechanisms. Engineered with the proper proportion of cleaning 

and lubricating fluid, the wipes apply sufficient protective lubricant 

while removing dirt and contamination. For more information, 

contact the company at; 800-463-2516; info@petrasoap.com; 

www.petrasoap.com. 

A variety of resources are 

featured in the Volume 19 catalog 

from OPTP, including more 

than 50 new products.Among 

them: the book, Your Ultimate 

Pilates Body Challenge: At the 

Gym, on the Mat, and on the 

Move, by Brooke Siler, helps 

readers incorporate Pilates 

movements into their daily Core values via OPTP 

routines. Strength with Length, 

a 50-page book, teaches personal 

trainers to assess clients and provides sample workouts 

to address postural and functional deficiencies. 

And The Intrinsic Core, by physical therapist Caroline 

Creager, highlights 40 core exercises that can be 

made more efficient using an inflatable Soft Gym 


Products 

continued 

Overball, which is 9" in diameter and has an easy-grip 

texture. For more information, contact the company 

at 3800 Annapolis Lane, Ste.165, Minneapolis, 

MN 55447-0009; 800-367-7393; 763-553-0452; 

763-553-9355 (FAX); www.optp.com. 

First Place Turf from Perform Better is a highquality 

indoor synthetic turf that feels like real 

grass. To install the all-purpose training surface, 

operators can roll it out and “rake in” the rubber 

pellets. Blades are 2" high for a softer feel, and 

reinforced tufting prevents them from loosening. 

Rolls are 15' wide and come in custom lengths. Also, 

the company has released its 68-page Perform 

Better 2007 catalog, The Guide to Functional Training, 

which includes 19 categories of equipment and 

accessories, along with training and rehabilitation 

tips. For more information, contact the company at 

P.O. Box 8090, Cranston, RI 02920-0090; 800-556-7464; 

800-682-6950 (FAX); www.performbetter.com. 

Power Plate has introduced a new 

commercial model, the pro5 AIR, which 

uses the company’s patented AIRdaptive 

technology to adapt to the user’s body 

weight, providing optimum performance 

for every user. The machine’s wide range 

of settings makes it suitable for every 

fitness level, from deconditioned individuals 

to those pursuing sports-specific training. 

AIRdaptive, The model has achieved Inclusive Fitness 

by Power Plate Initiative (IFI) accreditation due to its 

redesigned console. In other news, the JJB 

Fitness Clubs chain has installed Power 

Plate machines in 30 of its 39 locations across the 

United Kingdom. “Power Plate training gives our 

members variety and time efficiency,” notes Graeme 

Rogers, group operations manager for JJB. For 

more information, contact the company at 400 

Skokie Blvd., Suite 105, Northbrook, IL 60062; 

877-877-5283; 847-509-6000; 847-509-6004; 

www.powerplateusa.com. 

Power Systems now offers a solution for small 

clubs that would like to offer members a dynamic 

barbell strength-training class without investing 

significant revenue or sacrificing valuable floor 

space. The new 10 Set CardioBarbell system 

provides resistance and cardio training options in 

a space-efficient, value-priced package, and is ideal 


What’s New 

for individual workouts, personal training, 

or group exercise. Each barbell set includes 

a standard 48" long steel bar with a 

durable, PVC-coated grip, six rubberencased 

plates (two 10-pound, two 5-pound, 

and two 2.5-pound), and one pair of spring 

collars. A compact storage rack, which 

gives exercisers easy access to all barbell 

components, is also available to store the 

10 Set systems. For more information, 

contact the company at 2527 Westcott 

Blvd., Knoxville, TN 37931; 800-321-6975; 

865-769-8223; 865-769-3034 (FAX); 

www.power-systems.com. 

The new Progio Training Companion, from 

Companion Worlds, Inc., is a virtual, digital 

personal trainer that club members can use while 

working out. This rugged, sweat-proof unit provides 

comprehensive, interactive workouts—complete 

with videos demonstrating proper form and cadence 

for each exercise—via a color LCD screen. Clubs can 

preload the units with standard programs created 

by fitness experts, available from a number 

of Websites; members can download workouts 

designed specifically for them from the personalfitness 

portal, HyperStrike; or personal trainers can 

create customized workouts for clients, employing 

the Personal Training on the Net Web service. 

For more information, contact the company at 5150 

El Camino Real, Ste. A24, Los Altos, CA 94022; 

650-691-0671; 650-967-4763 (FAX); www.progio.com. 

Rack ‘em with 

Power Systems 

Quantum Fitness has debuted its first 

elliptical trainer, the Quantum Stride 210C, 

which features a patented, compact design 

that is only 44" long and utilizes a unique 

mid-drive technology that promotes core 

stability and balance with a smooth 

motion. Offering an extremely low step-up 

height, the 210C has a 21" stride length, 

cushioned foot pedals, and upper-body 

handlebars that fit a wide range of users 

Making strides 

and minimize stress on the wrists. With 30 

levels of resistance and a large custom 

with Quantum 

display, this elliptical is suitable for any light 

commercial or residential setting. For more 

information, contact the company at 10245 W. Airport 

Blvd., Stafford, TX 77477; 800-937-2282; 281-495- 

3003; 282-495-7542 (FAX); www.quantumfitness.com.

Products 

continued 

M 

Stagestep/Aeson Flooring has created Slip 

NoMor T, an easy-to-use, nonresidue formula that 

provides a temporary, nonslip finish to any dance or 

athletic floor surface. The formula lasts up to one 

week and naturally wears away without leaving 

behind a powder. To reapply, the floor can be 

cleaned with Slip NoMor Cleaner, and then the solution 

can be used again. SlipNoMor comes in 1.3-gallon 

(5-liter) bottles and sells for $65, plus shipping. A 

four-bottle case is available for $200. For more 

information, contact the company at 4701 Bath St., 

No. 46, Philadelphia, PA 19137; 800-523-0960; 215- 

636-9000; 267-672-2912 (FAX); www.stagestep.com. 

Among the trade-show stars at IHRSA’s 2007 

convention was Star Trac’s extensive new E Series 

line of cardiovascular equipment, including treadmills, 

steppers, upright and recumbent bikes, and total-body 

trainers. Of special note: the series’ exerciseentertainment 

options. The units in the line boast 

THE ACE ADVANTAGE. 

ACE Professionals Enhance 

Your Club’s Reputation 

The American Council on Exercise ® (ACE ® ) offers NCCA-accredited 

fitness certifications in personal training, group exercise, lifestyle & 

weight management, and special populations. By staffing your facility 

with ACE-certified Professionals, you not only support IHRSA initiatives, 

but enhance your business by increasing: 

• Member retention 

• Credibility 

• Members’ overall training experience 

• Professionalism 

ACE is the only fitness organization that provides accreditation for all four 

fundamental designations. To learn more contact Jerry Napp, Commercial 

Accounts Manager: 800.825.3636, Ext. 724, or jerry.napp@acefitness.org 

www.acefitness.org 800.825.3636 

What’s New 

15" personal viewing screens (PVSs), 

iPod connectivity, composite audio/ 

video (A/V) inputs, and USB charging 

stations. Using the handy “Made for 

iPod” 30-pin connector, users can 

charge their iPods and view iPod 

media content on the PVS. Similarly, 

the composite input allows 

club members with other media 

devices, e.g., MP3 and video players, 

to view their content. There’s also a 

dedicated channel for watching 

sporting events and television 

E-excitement 

by Star Trac 

shows. Other features of the E Series include: 

Soft Trac pedals and belts; built-in adjustable 

fans; and motivational workout programs and 

displays. For more information, contact the company 

at 14410 Myford Road, Irvine, CA 92606; 

800-228-6635; 714-669-1660; 714-508-3303 

(FAX); www.startrac.com. 

AMERICA’S AUTHORITY ON FITNESS TM 

LOOK FOR THESE SYMBOLS OF EXCELLENCE. NCCA AND ACE CERTIFIED. AMERICA’S AUTHORITY ON FITNESS TM 

LOOK FOR THESE SYMBOLS OF EXCELLENCE. NCCA AND ACE CERTIFIED. 


THE ROAD SHOW 

GOES ON! 

It’s the IHRSA Traveling Seminar and Showcase! 

Presented bythe National Fitness Business Alliance and featuring Thomas Plummer 

What could be better than to experience an exceptional IHRSA educational event plus an 

outstanding Sponsor Showcase? How about experiencing it in your own backyard? IHRSA hits 

the road with the legendary Thomas Plummer behind the wheel for a series of two-day events. 

The best of IHRSA comes to you . . . don’t miss it! 

Seminar Dates 

❚ August 22 & 23 – Phoenix, AZ 

❚ September 12 & 13 – Richmond, VA 

❚ October 4 & 5 – Atlantic City, NJ 

Seminar Topics 

❚ Competing in tough markets. 

❚ Get the most out ofsales now. 

❚ Marketing that works. 

❚ Retention is your financial future. 

❚ Get more money from your members with 

Profit Centers 

❚ Why the next 5 years will be your best 5 

Seminars Speakers 

❚ Michael Campetelle, Director ofSales for Body 

Training Systems 

❚ Robert Cappuccio, Founder ofLegacy Personal 

Training System 

❚ Nikki Layke, Director ofNational Fitness 

Business Alliance 

Showcase Sponsors 

❚ ASF International 

❚ Affluence Business Solutions 

❚ Free Motion Fitness 

❚ Apex Fitness Group 

❚ Activtrax 

❚ Association Insurance 

Group, Inc. 

❚ Body Training Systems 

❚ EFI Sports Medicine 

❚ Fabiano Designs 

❚ Ferret Brothers 

❚ IHRSA 

❚ Legacy Performance Solutions 

❚ Nunes Apparel 

❚ Parisi Speed School 

❚ Perform Better 

❚ Shake This 

❚ The Thomas Plummer Company 

❚ VoiceScapes 

To register, call today 800-726-3506 or visit www.totalclubsupport.com 

or www.ihrsa.org/ontheroad. 

International Health, Racquet & Sportsclub Association 

263 SummerStreet, Boston, MA 02210 USA • 800-228-4772 • 617-951-0055 • Fax: 617-951-0056 

“ 

I thoroughlyenjoyed the 

event and believe the 

partners involved did a 

phenomenal job at 

educating attendees on 

how to prepare and 

position themselves for 

” 

a future in the industry. 

Allison Flatley, Chief Operating Officer 

L&T Health and Fitness 

Falls Church, VA

Companies 

Consumers Digest recently recognized 

Body-Solid, Inc., with a “Best Buy” 

designation for its popular G4I Iso-Flex 

home gym, describing it as “a welldesigned 

unit from a respected maker,” 

and praising its combination of “a boatload 

of traditional fixed-path movements 

with ‘functional’ exercises.” Offering 

more than 60 exercises for a total-body 

workout, the G4I provides the advantages 

of a free-weight dumbbell workout along 

with the safety and convenience of a 

selectorized machine. The patent-pending 

Iso-Flex 3D-motion press arms 

enable exercisers to simultaneously use 

both primary and secondary muscles. 

It’s priced at $1,899. “We have always 

remained true to our founding goal—to 

provide customers with safe, solid products 

that deliver performance benefits at 

a competitive price,” notes Stuart Glenn, 

the co-CEO of Body-Solid. 

Fitness industry veteran Bill Potts has 

joined the board of directors for 

Expresso Fitness, a supplier of interactive 

cardio fitness systems. Potts served 

as the president of Precor for 14 years, 

during which he oversaw the development 

and introduction of the elliptical trainer. 

“I’ve always admired Bill’s combination 

of entrepreneurship, innovation, and 

business excellence, and his advice will be invaluable,” 

says Brian Button, the CEO of Expresso. Potts also 

serves on the boards of LeMond Fitness and the 

Museum of Flight. “Expresso has captured the 

formula for bringing interactive software onto the 

cardio floor in a mainstream product that 

everyone can enjoy,” notes Potts, “and I see 

Expresso sowing the seeds of fundamental change 

in this market.” 

Fabiano Designs recently completed the design 

of a new Club H Fitness facility, a boutique health 

club in the Hell’s Kitchen section of New York City. 

The $6-million project dazzles with oversized 

Italian floor tiles; floor-to-ceiling walls of glass; 

glimmering stainless steel; mosaic tile; raised, 

molded wood panels; and a waterfall with floating 

colored-glass panels. The lavish locker rooms 

News from Associates 

Having a Ball 

At the recent Houston Fitness Fest at Westside Tennis and Fitness 

in Houston, all eight Les Mills group-exercise programs were a 

popular attraction. For BODYSTEP and BODYPUMP classes, 600 

sets of barbells and steps were transported to Westside’s indoor tennis 

pavilion, and 200 stationary bikes were used for RPM classes on the 

facility’s basketball court. In addition, the main stadium was the site 

of BODYJAM, BODYCOMBAT, BODYVIVE, BODYFLOW, and BODY- 

ATTACK sessions. “In our move away from a tennis-only facility, we 

know that world-class group fitness has the power to energize our 

atmosphere and bring in significant membership,” explains Linda 

McIngvale, the co-owner of Westside. Adds Phillip Mills, the director 

of Les Mills, “Westside will show the way to other elite clubs who 

want to broaden their offering.” 

feature frosted glass shower 

walls, luminescent ecoresin 

vanities, and exotic wood 

lockers. The 25,000-squarefoot 

facility includes state-ofthe-art 

fitness equipment 

and a variety of group-exercise 

classes. Based in Hoboken, 

New Jersey, Club H now has 

two locations, each with its 

own unique style. 

Club H Fitness by Fabiano 

Colin Milner, the CEO of the International 

Council on Active Aging, shared his expertise on 

the health and well-being of older adults during the 

recent 2010 Winter Olympic and Paralympic Games 

Think Tank in Vancouver, British Columbia. “My 

goal is to help the Think Tank envision a role for 

older adults beyond volunteering,” says Milner. “The 


Photography: Conan Burnes (Waco, TX)

Companies 

continued 

global media coverage of the Games enables us to 

highlight how an active lifestyle can provide many 

benefits throughout the life span.” Milner has 

contributed to several initiatives that promote active 

aging, including helping to develop the U.S. National 

Blueprint: Increasing Physical Activity Among 

Adults Aged 50 and Older, submitting a vision paper 

to the 2006 White House Conference on Aging, 

and presenting sessions on active aging at 

professional conferences. 

Tennis pro Thomas L. 

d’Aquin is working with 

Kettlebell Concepts to 

promote fitness training 

among kids in areas damaged 

by Hurricane Katrina 

in Biloxi, Mississippi, and 

Baton Rouge, Louisiana. 

Looking up with KettleBell 

D’Aquin initially created 

the Aces Tennis Foundation 

to teach disadvantaged children to play tennis and 

how to stay fit; he has now asked KettleBell 

Concepts to tailor its current kettlebell training 

protocols to make them appropriate for kids from 

kindergarten through sixth grade. He plans to use 

kettlebell training for tennis-specific performance 

and all-around physical fitness, and is currently 

seeking sponsorships to repair hurricane-damaged 

public tennis facilities. “We’re thoroughly impressed 

with Tom’s tireless work in bringing hope to kids in 

the Katrina-ravaged areas,” notes Dave Ganulin, the 

CEO of KettleBell Concepts. 

MembersFirst, Inc., has added Cherry Hill 

Health and Racquet Club (CHHRC), in Cherry Hill, 

New Jersey, to its growing list of more than 500 

clients worldwide. The club selected MembersFirst 

to design and develop its new Website and to 

support its online communication initiatives. 

“MembersFirst has a quality product, great people, 

outstanding service, and a fantastic professional 

reputation,” says Chuck Epstein, the owner of 

CHHRC. “It was the company’s expertise and understanding 

of our business and the requirements 

necessary that won our confidence. Nothing is more 

important to building and maintaining strong 

relationships than timely, effective communication.” 

MembersFirst is a provider of software and services, 

including Internet marketing and online membership 

communication programs, that help attract, maintain, 

and grow memberships cost-effectively. 


News from Associates 

Octane Fitness has continued its 

international expansion by recently 

opening a subsidiary in the United 

Kingdom and appointing Neil Campbell 

as the general manager, responsible for 

commercial and consumer sales, operations, 

and service in the U.K. and Ireland. 

“Increasing demand has compelled us to 

create an additional presence in 

Europe,” explains Leo Schreuders, the Octane’s Campbell 

managing director of Octane Fitness 

International, which is based in Rotterdam, 

the Netherlands. A 12-year industry veteran, Campbell 

most recently served as the consumer business 

manager at Life Fitness U.K.; previously, he was 

the key account manager there. Campbell also 

spent nearly five years, combined, at the 

Wentworth Tennis and Health Club in Surrey and 

London’s Broadgate Club. He can be reached at 

neil.campbell@octanefitness.com. 

The National Exercise Trainers Association 

(NETA) recently achieved accreditation by the 

National Commission for Certifying Agencies (NCCA) 

for the certified personal trainer (CPT) certification. 

NETA is now one of the select certifying agencies 

that have earned this “gold standard” distinction, 

which helps ensure club operators that the personal 

trainers they employ are competent and professional. 

IHRSA has recommended that clubs only 

hire trainers with certifications from organizations, 

which, themselves, have been accredited by a 

third-party body, such as NCCA. NETA, a nonprofit 

education provider, has been training and certifying 

fitness professionals for more than 30 years. It offers 

personal-training, group-exercise, and specialty 

certificates; home-study programs; weekend fitness 

events; and a wide variety of fitness-related products. 

Star Trac has expanded its presence in the 

Czech Republic with its new installation in the Balance 

Club Brumlovka in Prague. The Brumlovka 

Building is part of a large-scale project that’s one of 

five new centers in central Europe that are investing 

in high-end equipment and luxury facilities for 

health and fitness. The Balance Club is Star Trac’s 

50th installation in the Czech Republic, and features 

Spinner NXT bikes, Elite and Pro treadmills, crosstrainers, 

stairclimbers, and bikes, along with 

strength-training equipment from the company’s 

Human Sport, Impact, Instinct, and Leverage lines. 

“We’re especially pleased to see Star Trac as the 

equipment provider in this emerging market,” notes 

Peter Webb, the company’s business manager for 

Scandinavia and Eastern Europe.

Sponsored by: 

Explore 

New Revenue Streams 

Expand 

Your Clientele 

Examine 

In-Demand Products & Solutions 

Experience 

Club Industry 

The Conference and Exposition for 

Health & Fitness Facility Management 

Conference: October 10-13, 2007 

Exhibits: October 11-13, 2007 

McCormick Place, Chicago, IL 

www.clubindustryshow.com 

THE GATHERING PLACE FOR 

THE COMMERICIAL FITNESS INDUSTRY 

A must-attend event for all fitness facility staff including 

owners, operators, managers, & trainers. 

Managed and produced by:

to the 

National Fitness 

Trade Show 

It’s where the Deals are Done! 

The 3rd Annual IHRSA Club Business 


...the profitability conference 

Held in conjunction with 

The American Council on Exercise 

2007 Fitness Symposium 

...for health and fitness professionals 

September 4-7, 2007 * Las Vegas, Nevada * Rio All-Suite Hotel 

This is where the deals are done! 

Top manufacturers and suppliers are ready to 

meet you and present the latest in equipment and 

services along with special show only opportunities. 

You will save time and money making multiple 

contacts in one place instead ofendless meetings 

with company representatives. 

Complimentary Welcome 

Reception! 

This reception, held Wednesday evening from 5-7 

pm, and presented by ASF International, is your 

chance to enjoy great food and great camaraderie 

with industry manufacturers and representatives. 

It’s a great way to kick off a great event. 

Free Trade Show Admission! 

For the 26th year, we are pleased to offer you 

free registration to the entire three-day trade 

show. Spend your time, not your money as you 

see and try the industry’s latest offerings in 

equipment and services. We have maintained a 

‘no hidden cost’ policy each and every year. 

On The Trade Show floor, you’ll meet the top 

names in our industry: equipment, services 

providers, nutrition experts, sportswear manufacturers 

and more . . . Many will have incredible 

“show specials” and giveaways just for our attendees. 

For more information call (541) 830-0400 

or e-mail NationalFitness@msfitness.com.

3rd Annual Club Business 


Change your Passion for Fitness into the Profit of Fitness! 

The 3rd Annual Club Business Entrepreneur 

Conference was created with one goal in mind . . . 

profitability! 

Held in conjunction with the American Council on 

Exercise 2007 Fitness Symposium and the 

National Fitness Trade Show, The 3rd Annual 

Club Business Entrepreneur Conference, September 

4-7, brings you a full agenda of the industry’s 

most powerful speakers with special focus on 

increasing your sales and profits. For more 

information call (800) 228- 4772 or visit 

www.ihrsa.org/conference. 

FREE Lifetime Achievement 

Award Banquet 

presented by ASF International! 

In all areas oflife there are those 

who are considered legends. In the fitness industry 

we honor these individuals with our Lifetime 

Achievement Award. This year’s recipient is Bill 

Hubner. All attendees are invited to this complimentary 

dinner. 

2007 Distinguished Service Awards! 

The Distinguished Service Awards were first presented 

by the National Fitness Trade Journal at 

the 15th Annual National Fitness Trade Show. Recipients 

have been chosen by fitness industry colleagues 

to receive special recognition for their 

outstanding service and accomplishments. This 

year’s recipients are: Gene Bruton, Sean Harrington, 

Phil Patti, and Steve Strickland. 

Ms. Fitness USA and Ms. Fitness World! 

Come experience the ultimate in health and 

lifestyle competitions. If you stay at the Rio on our 

group block ofrooms, you will receive two $100 

tickets to both televised shows while supplies last. 

For more information call (541) 830-0400 or email 

MsFitness@aol.com. 

Lodging 

To reserves your suite(s) at the Rio All-Suite Hotel 

& Casino call (888) 746-6955. Discounted suite 

rates are $139 per night for a single or double 

occupancy. Give the reservation clerk group code 

SRIHRS7 to receive this discounted rate. 

EXHIBITHOURS 

Wednesday • September 5, 2007 

3:00pm to 7:00pm 

Thursday • September 6, 2007 

1:00pm to 5:00pm 

Friday • September 7, 2007 

11:00am to 2:00pm 

For more details about the National Fitness Trade Show, call 

(541) 830-0400 or visit NationalFitnessTradeShow.com

Companies 

Source of strength 

Unique Fitness 

Unique Fitness 

Concepts is a single 

resource for fitness 

equipment, accessories, 

and information. The 

company carries hundreds 

of unique and 

name-brand types of 

fitness equipment and 

accessories to meet the 

needs of a variety of 

clients, ranging from the 

largest fitness centers to intimate personal-training 

studios. All products are thoroughly researched and 

handpicked by Unique’s experienced and expert 

buyers to offer the best the industry offers. The 

company’s Website resources include: a comprehensive 

events calendar, message boards, monthly 

e-newsletter, articles and product reviews, and the 

uniquefit blog. For more information, contact the 

company at 134 E. Church St., Libertyville, IL 60048; 

800-978-4381 (orders); 847-996-0706 (inquiries); 

847-996-0705 (FAX); www.uniquefit1.com. 


New IHRSA Associates 

Personal Touches 

The mission of Telli Industries, a distributor of personal-care 

products and equipment, is to provide the best service, the 

highest-quality products, and the lowest price to customers. Telli 

Industries distributes products from Gillette, Procter and Gamble, 

Conair, Goody Marvy, U.S. Cotton, Pfizer, Dial, and many other 

manufacturers. Its online store makes it simple to place orders using 

a credit card or to open an account with terms. For more information, 

contact the company at 2571 E. Washburn Road, North Las Vegas, 

NV 89081; 702-871-3443; www.telliind.com. 

4-6 OCTOBER 2007 | SÃO PAULO, BRAZIL | TRANSAMÉRICA EXPO CENTER 

PREPARATION BRINGS RESULTS 

IHRSA / FITNESS BRASIL is the largest and most comprehensive trade show in Latin 

America with world-class education and networking. The event attracts over 6,000 

people and has been chosen by over 130 exhibitors utilizing more than 13,000 m2 of 

trade show space. IHRSA/FITNESS BRASIL is the strategic event to launch new products 

and services for health clubs, tness centers, hotels, spas, rehabilitation centers and 

condominiums in Latin America. 

TO REGISTER OR FOR MORE INFORMATION 

• Visit: www.tnessbrasil.com.br or www.ihrsa.org/tnessbrasil 

• Phone: +55 11 5095-2699 

• E-mail: relacionamento@tnessbrasil.com.br

Members 

Alabama 

Anytime Fitness 

15041 Hwy. 43 

Russellville, AL 35653 

256-331-0444 


8880 Minnie Brown Pkwy. 

Montgomery, AL 36117 

334-239-7396 


2501 Oakdale Ave. 

Stes. 1 & 2 

Huntsville, AL 35801 

256-534-7104 

Gold’s Gym 

1090 Montgomery Hwy. 

Vestavia Hills, AL 35216 

205-823-4653 

Ms. Sandy King 

Arizona 


287 E. Hunt Hwy. 

Ste. 101 

Queen Creek, AZ 85243 

480-457-1000 

L.A. Fitness * 

4240 N. 1st Ave. 

Tucson, AZ 85719 

520-888-4900 

California 


2471 Elk Grove Blvd. 

Elk Grove, CA 95758 

916-691-6100 


1251 E. Main St. 

Nos. 4 & 5 

Barstow, CA 92311 

760-256-8141 


2710 Alpine Blvd. 

Ste. N 

Alpine, CA 91901 

619-445-0555 


69850 McCallum Way 

Cathedral City, CA 92234 

760-202-8406 

Mr. Eric Weaver 

Body Focus Health Club 

77 Rolling Oaks Drive 

Ste. 103 

Thousand Oaks, CA 91361 

805-496-1834 

Mr. Matthew Crenshaw 

Club One 

800 Embedded Way 

San Jose, CA 95138 

408-226-8080 

Mr. Mike Davis 

Colorado 


13655 W. Jewell Ave. 

Ste. 201-B 

Lakewood, CO 80228 

303-986-1900 


10831-A S. Crossroads Drive 

Parker, CO 80134 

303-805-2767 


7580 S. Pierce St. 

Littleton, CO 80128 

303-948-1911 


5001 S. Parker Road 

Ste. 102 

Aurora, CO 80015 

303-680-8035 


1159 W. Main St. 

Windsor, CO 80550 

970-674-3304 

Ladies Workout Express * 

2283 W. Eisenhower Blvd. 

Loveland, CO 80537 

970-669-5239 

Ms. Joan Putlack 

Delaware 


201 Louviers Drive 

Newark, DE 19711 

302-738-2407 

The Hockessin 

Athletic Club 

100 Fitness Way 

Hockessin, DE 19707 

302-239-1155 

New IHRSA Clubs 

IHRSA Membership Eligibility Standards 

Members of the association must comply with IHRSA’s 

baseline health, safety, and ethical standards. 

1. The club will open its membership to persons of all races, creeds, places of 

national origin, and physical abilities. 

2. The club will respond to and endeavor to resolve, within 60 days, any consumer 

complaints made to the Better Business Bureau or to state or local consumer 

protection agencies (or other such agencies). 

3. The club will comply with all relevant laws concerning pre-sell membership fees. 

4. The club will not sell prepaid, lifetime memberships, and will not guarantee 

membership or renewal fees beyond a three-year period or the period permitted 

by applicable law. 

5. The club will not engage in illegal membership sales tactics. 

6. The club will conform to all relevant laws, regulations, and published standards. 

7. The club will respond in a timely manner to any reasonably foreseeable 

emergency event that threatens the health and safety of the club users. Toward 

this end, the club will have an appropriate emergency plan that can be executed 

by qualified personnel in a timely manner. 

8. The club will offer each adult member a pre-activity screening appropriate to 

the physical activities to be performed by the member. 

9. Each person who has supervisory responsibility for a physical activity program 

or area at the club will have demonstrable professional competence in that physical 

activity program or area. 

10. The club will post appropriate signage alerting users to risks involved in their 

use of those areas of the club that present potential increased risk(s). 

11. A club that offers youth services or programs will provide appropriate supervision. 

12. The club will be kept clean and equipment will be maintained in working order. 

If any club has evidence that a member club is not abiding by the IHRSA 

Membership Standards, contact IHRSA at pod@ihrsa.org or write to: IHRSA, 

263 Summer Street, Boston, MA 02210. 

*Indicates clubs participating in the IHRSA Passport program. 

Florida 


463646 State Road 200 

Ste. 4 

Yulee, FL 32097 

904-859-6883 


4268 Oldfield Crossing Drive 

No. 201 

Jacksonville, FL 32223 

904-268-0411 


130 S. Del Prado Blvd. 

Cape Coral, FL 33990 


1439 S. Babcock St. 

Melbourne, FL 32901 

321-722-3747 


100 S. Alcaniz St. 

Pensacola, FL 32502 

850-375-7535 


6251 Argyle Forest Blvd. 

Ste. 106 

Jacksonville, FL 32244 

904-777-1007 


14223 Powell Road 

Spring Hill, FL 34609 

352-799-9200 


4058 Tampa Road 

Oldsmar, FL 34677 

813-855-1802 


130 S. Del Prado Blvd. 

Cape Coral, FL 33990 

239-573-8805 


463646 State Road 200 

Yulee, FL 32097 

904-225-8400 


Members 

continued 

Georgia 


3753 Marietta Hwy. 

No. 125 

Canton, GA 30114 

770-720-1831 


5757 Old Winder Hwy. 211 

Braselton, GA 30517 

770-967-1296 


3143 C N. Ashley St. 

Valdosta, GA 31602 

229-247-9925 


108 E. May St. 

Stes. 200-500 

Winder, GA 30680 

770-307-6865 


1020 S. Pierce St. 

Alma, GA 31510 

912-632-8223 


322 Main St. 

Blackshear, GA 31516 

912-807-1110 


1715 Knight Ave. 

Waycross, GA 31501 

912-490-1270 


6300 Hwy. 9 N. 

Alpharetta, GA 30004 

678-513-2448 


4497-4 Columbia Road 

Martinez, GA 30907 

706-364-2418 


12635 Crab Apple Road 

Roswell, GA 30004 

678-513-2448 

Mr. Davin Lester 



3420 Buford Drive 

Buford, GA 30519 

678-714-5075 

Rome Athletic Club 

10 John Davenport Drive 

Rome, GA 30165 

706-295-3678 

Ms. Christine Hughes 

Idaho 


900 N. Hwy. 41 

Ste. 6 

Post Falls, ID 83854 

208-773-5900 

Mr. Shawn Erickson 


1615 S. Midway Ave. 

Ammon, ID 83406 

208-523-9675 


212 E. Rodeo Drive 

Ste. 510 

Moscow, ID 83843 

208-874-3341 


1573 N. Linder Road 

Kuna, ID 83634 

208-922-4622 

Illinois 


3907 GE Road 

No. 4 

Bloomington, IL 61704 

309-662-0999 


28972 Rte. 120 

McHenry, IL 60051 

815-385-9535 


84 School House Road 

Yorkville, IL 60560 

630-553-6678 


708 W. Maxwell St. 

Chicago, IL 60607 

312-829-6620 


530 N. Walnut St. 

Mount Carmel, IL 62863 

618-262-8300 

Ms. Wendie Hughes 


2696 McFarland Road 

Rockford, IL 61107 

815-986-0676 

Mr. Terry Vanyo 

 

 

 

102 Club Business International AUGUST 2007 www.ihrsa.org

Members 

continued 

CNA Big Red’s 

Fitness Center 

333 S. Wabash 

Chicago, IL 60685 

312-822-7662 

Ms. Fran Scott 

Takeda Fitness Center 

Powered by Plus One 

One Takeda Pkwy. 

Deerfield, IL 60015 

224-554-6153 

Ms. Amy Kuchuris 

Indiana 


222 S. Main St. 

Rushville, IN 46173 

765-938-3055 

Mr. Jay Crawford 


1807 N. Lincoln St. 

Greensburg, IN 47240 

812-662-3055 

Mr. John Spence 


3684 Hwy. 150 

Ste. 6 

Floyds Knobs, IN 47119 

812-923-2348 


1570 W. Oak St. 

Zionsville, IN 46077 

317-733-4333 


402 N. Jefferson Way 

Indianola, IN 50125 

515-961-8848 


1713 S. Memorial Drive 

New Castle, IN 47362 

765-521-3000 


11250 S. Broadway 

Crown Point, IN 46307 

219-764-4877 


1202 E. University Drive 

Granger, IN 46530 

574-243-1823 


35 W. 112th Ave. 

Crown Point, IN 46307 

219-662-2818 

Mr. Scott Zickuhr 

Iowa 


915 Short St. 

Decorah, IA 52101 

5633822323 

Mr. Joe Koeppl 


1261 4th St. SW 

Waverly, IA 50677 

319-483-9000 


409 Nebraska St. 

Sioux City, IA 51101 

712-252-5555 


8405 Hickman Road 

Urbandale, IA 50322 

515-331-3600 


1925 Grande Ave. 

W. Des Moines, IA 50265 

515-556-5365 


790 Alice’s Road 

Waukee, IA 50263 

515-987-6543 


817 Main St. 

Adel, IA 50003 

515-993-3333 


2512 Whitetail Drive 

Cedar Falls, IA 50613 

319-268-2348 

Kansas 


3510 N. Ridge Road 

Ste. 300 

Wichita, KS 67219 

316-773-6348 

Mr. Spencer Helmke 


255 N. Stone Creek Drive 

Gardner, KS 66030 

913-856-0100 

Mr. Doug Carstens 


19931 W. Kellogg Drive 

Goddard, KS 67052 

316-550-6060 

Mr. Jim Hommertzhein 



217 7th Ave. 

Augusta, KS 67010 

316-308-2806 


2203 Central Ave. 

Dodge City, KS 67801 

620-255-3303 


1919 S.W. Gage Blvd. 

Topeka, KS 66604 

785-272-2819 

Mr. Casey Dodd 


3627 S.E. 29th St. 

Ste 109 

Topeka, KS 66605 

785-272-2819 

Mr. Casey Dodd 

Kentucky 


2413 Ring Road 

Ste. 102 

Elizabeth, KY 42701 

270-769-5646 

Louisiana 


1205 Village Walk 

Covington, LA 70433 

985-809-0099 

Mr. Colin Reilly 


32350 Hwy. 16 

Building N 

Denham Springs, LA 

70606 

225-667-1077 

Mr. Cliff Vandiver 


212 Woodland Drive 

Stes. E & F 

Laplace, LA 70068 

985-359-3484 

Ms. Alice Cavalier 


2850 Manhatten St. 

Harvey, LA 70058 

504-348-4001 

Mr. Wesley Cannon 


1705 Hwy. 59 

Mandeville, LA 70448 

985-674-3100 

Mr. John Reilly 


Amazon Plaza 

6363 Main St. 

Zachary, LA 70791 

225-654-5577 


184 Heritage Pkwy. 

Broussard, LA 70518 

337-856-1711 


5200 Veterans 

Memorial Blvd. 

Stes. A & B 

Metairie, LA 70006 

504-305-6400 


7350 Jefferson Hwy. 

Ste. 470 

Baton Rouge, LA 70806 

225-930-9988 


5500 Cypress St. 

West Monroe, LA 71291 

318-396-9128 


17900 Airline Hwy. 

Prairieville, LA 70769 

225-744-3002 


Shoppes at Prien Lake 

630 W. Prien Lake Road 

Lake Charles, LA 70601 

800-834-8434 


13711 Coursey Blvd. 


225-246-2092 


3215 E. Milton Ave. 

Youngsville, LA 70592 

337-857-5060 


277 Hwy. 171 N. 

Stes. 5-7 

Moss Bluff, LA 70611 

337-855-2777 


6153 General De Gaulle 

Ste. I 

Algiers, LA 70131 

504-394-0086 


7929 DeSiard Road 

Monroe, LA 71201 

318-998-3583 


The Waterfront 

12505 Homeport Drive 

Ste. B 

Maurepas, LA 70449 

225-675-8000 


31545 Hwy. 22 

Springfield, LA 70462 

225-202-6865 

Fitness in Motion 

Airport Hwy. 

Prairieville, LA 70769 

Spectrum Fitness Premier 

111 Founders Drive 

Ste. 300 


225-752-3123 

Maryland 

Contours Express 

10120 Colesville Road 

Silver Spring, MD 20901 

301-593-7354 

Ms. Vicky Couch 


8616 Cameron St. 

Silver Spring, MD 20910 

301-589-2323 

MAC Harbor East * 

110 W. Timonium Road 

Timonium, MD 21093 

410-625-5000 

Mr. John Terpak 

Massachusetts 


4B Craig Road 

Acton, MA 01720 

978-263-4101 


Members 

continued 


3C Lopez Road 

Wilmington, MA 01887 

978-284-6500 


501 Main St. 

Groton, MA 01450 

978-448-6720 


20 Andrews Pkwy. 

Devens, MA 01434 

978-772-0722 

Lumina at Longfellow 

522 Boston Post Road 

Wayland, MA 02177 

508-358-6022 

Ms. Karen Luther 

Teamworks 

Fitness Center * 

75 Felton St. 

Marlborough, MA 01752 

508-460-8348 

Ms. Tiffany Proctor 

Yangs’s Fitness Center * 

5 Dundee Park 

Andover, MA 01810 

978-475-2020 

Mr. Alex Kiesel 

Michigan 


32577 Garfield Road 

Fraser, MI 48026 

586-285-1404 


2101 Plett Road 

Cadillac, MI 49601 

231-846-2027 

Minnesota 


525 S. Grade Road SW 

Hutchinson, MN 

55350-3045 

320-587-6900 

Mr. Greg Pearce 

www.ihrsa.org/congress 





8568 Edinburgh 

Center Drive 

Brooklyn Park, MN 55443 

763-493-0060 

Ms. Jennifer Koosmann 


35756 Allen Ave. 

Crosslake, MN 56442 

218-692-1111 

Ms. Michelle Gahndt 


2161 Commerce Blvd. 

Mound, MN 55364 

952-491-5200 

Ms. Melanie Kucera 


2950 White Bear Ave. 

Maplewood, MN 55109 

651-770-4040 

Mr. Jay Krause 


11064 Cedar Lake Road 

Minnetonka, MN 55305 

952-545-1000 

Mr. Rob Theobald 


4081 Cedar St. 

Monticello, MN 55362 

763-295-9000 

Ms. Cathy Roers 


2004 Jefferson Road 

Ste. F 

Northfield, MN 55057 

507-650-0010 

Mr. Shane Leininger 


paris | france 2007 

11183 Lake Blvd. 

Chisago City, MN 55013 

651-257-1901 

Mr. Brad Jackomino 

Le Meridien Etoile ❋ Paris, France ❋ 12-15 November 2007 

Come hear: 

Mark Leonard 

Executive Director, The European Council on 

Foreign Relations 

“Why Europe Will Run the 21st Century” 


1270 W. Frontage Road 

Stillwater, MN 55082 

651-439-5544 

Ms. Missy Junker 


410 30th Ave. East 

Ste. 205 

Alexandria, MN 56308 

320-763-8989 


20700 Chippendale Ave. W 

Farmington, MN 55024 

651-344-9999 


601 Crossroads 

Campose Drive 

Ste. 101 

Buffalo, MN 55313 

763-682-9999 


Jack Groppel 

Adjunct Professor of Management, J.L. Kellogg 

School of Management at Northwestern University 

“The Making of a Corporate Athlete” 

2501 7th St. W 

St Paul, MN 55106 

651-789-1010 

7th Annual IHRSA European Congress 

Register before August 31 for the best rate! 

For information or to register, visit 

www.ihrsa.org/congress or call 800.228.4772 

(U.S. & Canada) or +1 617.951.0055 (International).

Members 

continued 


121 W. Cavour Ave. 

Fergus Falls, MN 56537 

218-998-4424 


8829 Jefferson Hwy. 

Maple Grove, MN 55369 

763-493-6900 


720 Main St. 

110 & Dodd Road 

Mendota Heights, MN 

55118 

651-687-0444 


9070 Buchanan Trail 

Inver Grove Heights, MN 

55076 

651-455-8100 


14030 Bank St. 

Ste. 4 

Becker, MN 55309 

763-262-2333 


1678 Suburban Ave. 

St. Paul, MN 55106 

651-772-0600 


319 S. Minnesota Ave. 

St. Peter, MN 56082 



14855 S. Robert Trail 

Rosemount, MN 55068 

651-322-4433 


Ford Centre 

420 N. 5th St. 

Ste. 200 

Minneapolis, MN 55401 

612-339-6655 


923 45th Ave. 

Columbia Heights, MN 

55421 

763-571-7599 



2510 Bridge Ave. 

Albert Lea, MN 56007 


1845 Hwy. 59 S 

Thief River Falls, MN 

56701 

218-681-1305 


4865 Miller Trunk Hwy. 

Hermantown, MN 55811 

218-722-5930 


101 East 10th St. 

Ste. 120 

Hastings, MN 55033 

651-438-8818 


1751 N. Victory Drive 

Mankato, MN 56001 



24400 Smiley Road North 

Nisswa, MN 56468 

218-961-1111 


26233 2nd St. E 

Zimmerman, MN 55398 

763-856-0400 


115 S. Broadway 

Jordan, MN 55352 

952-492-3232 


321 Willow Bend 

Crystal, MN 55428 

763-531-9300 


411 8th Ave. NE 

Brainerd, MN 56401 

218-828-0909 

kuala lumpur | malaysia 2007 


602 Front St. N 

Barnesville, MN 56514 

218-354-7155 


11350 Aquila Drive N. 

Ste. 915 

Champlin, MN 55316 

763-422-9236 


321 Willow Bend 

Crystal, MN 55422 

763-531-9200 

Ms. Cathy Roers 


18130 Zane Ave. NW 

Elk River, MN 55330 

763-633-4999 

Ms. Jennifer Mueller 


112 5th St. 

Gaylord, MN 55334 


Mr. Lynn Woods 

6th Annual IHRSA Asia-Pacific Forum 

JW Marriott Hotel 

Kuala Lumpur | Malaysia 

November 1–4, 2007 


www.ihrsa.org/forum 

For information or to register, 

visit www.ihrsa.org/forum or call 

800.228.4772 (U.S. & Canada) or 

+1 617.951.0055 (International). 


Members 

continued 


20190 Heritage Drive 

Lakeville, MN 55044 

952-985-8888 

Mr. Mike Conroy 


600 S. Riverfront Drive 

Mankato, MN 56002 


Mr. Shane Leininger 


2360 W. Wayzata Blvd. 

Orono, MN 55356 

952-404-7200 

Mr. Jeff Winter 


8829 Jefferson Ave. 

Osseo, MN 55369 

763-493-6900 


23212 St. Francis Blvd. 

Ste. 900 

St. Francis, MN 55070 

763-753-3399 

Ms. Melissa Enzler 

Mississippi 


3718 Old Canton Road 

Ridgeland, MS 39157 

601-977-0445 


628 S. Pearson Road 

Pearl, MS 39208 

601-664-0330 


655 Hwy. 49 S 

Richland, MS 39218 

601-933-1945 

Ms. Barbara Berkemeyer 


4900 Poplar Springs 

Meridian, MS 39305 

601-484-7272 


6142 Hwy. 98 

Ste. 30 

Hattiesburg, MS 39042 

601-264-5959 


901 Lakeland Place 

Brandon, MS 39047 

601-992-3488 

Missouri 


4643 Hwy. 54 

Ste. 701 

Osage Beach, MO 65065 

573-348-6699 


316 N.E. 291 Hwy. 

Lees Summit, MO 64086 

816-246-8333 


916 N. Main St. 

Stes. 4 & 6 

Nixa, MO 65714 

417-724-8990 


609 E. Young St. 

B-3-5 

Warrensburg, MO 64093 

660-747-2601 


3200 Penn Terrace 

Ste. 117 

Columbia, MO 65202 

573-886-7024 

Ms. Jennie Kosmiski 

Nebraska 


1121 S. 180th St. 

Omaha, NE 68046 

402-934-5488 

Mr. Brian Spire 


P.O. Box 692 

Beatrice, NE 68310 

402-564-3488 

Mr. Jason Kapke 


705 E. Hwy. 33 

Ste. 2 

Crete, NE 68333 

402-826-1935 


3601 Cimarron Plaza 

Ste. 105 

Hastings, NE 68901 

402-462-5225 


4900 N. 26th St. 

No. 106 

Lincoln NE 68521 

402-458-7777 


3220 E. Elk Lane 

Fremont, NE 68025 

402-727-7919 


701 Galvin Road S 

Ste. 112 

Bellevue, NE 68005 

402-291-1500 


2120 N. Webb Road 

Grand Island, NE 68802 

308-382-4700 

Mr. Jason Smith 

Nevada 


6125 S. Fort Apache Road 

Ste. 212 

Las Vegas, NV 89148 

702-434-8971 


6370 Mae Anne Ave. 

Stes. 4 & 5 

Reno, NV 89523 

775-746-8400 


6520 E. Mead Blvd. 

Ste. 107 

Las Vegas, NV 89156 

702-731-2700 


72 W. Horizon Ridge Pkwy. 

Nos. 110-115 

Henderson, NV 89012 

702-564-1054 

Temple Gym * 

6355 N. Commerce 

North Las Vegas, NV 

89031 

702-953-9659 

Mr. Devin Kennedy 

New Hampshire 

Newport Fitness 

25 Main St. 

Newport, NH 03773 

603-863-6200 

Mr. Jeff North 



New Jersey 

Can Do Princeton * 

121 Main St. 

Princeton Forrestal Village 

Princeton, NJ 08540 

609-514-0500 

Mr. Mark Larose 

New Mexico 


4405 Jager Drive NE 

Ste. B-1 

Rio Rancho, NM 87144 

505-867-3111 

North Carolina 

Anytime Fitness * 

14460-159 New Falls 

of Neuse 

Ste. 159 

Raleigh, NC 27614 

919-368-4765 

Mr. Corey Fobes 


1550 Common Oaks Drive 

Ste. 208 

Raleigh, NC 27614 

919-341-5754 

Mr. Bob Brewer 


11930 Providence Road W 

Ste. 2 

Charlotte, NC 28277 

704-542-1988 


2121 T.W. Alexander Drive 

Ste. 115 

Morrisville, NC 27560 

919-957-0000 

Life Time Fitness 

1700 Regency Pkwy. 

Cary, NC 27518 

919-467-7779 

Mr. Derek Nereu 

South Eastern 

Health & Fitness- 

Cheshire Fitness Club * 

25 Jane Jacobs Road 

Black Mountain, NC 28711 

828-664-0400 

Ms. Stephanie Hayes 

North Dakota 


1542 16th St. W. 

Unit 204 

Williston, ND 58801 

791-774-1935 


408 1st St. NW 

Mandan, ND 58554 

701-663-8209 

Ohio 


1785 N. Bechtle Ave. 

Springfield, OH 45504 

937-390-8888 

Oklahoma 


1023 S.W. 19th St. 

Moore, OK 73160 

405-759-7900 


Mustang Shopping Center 

216 N. Mustang 

Mall Terrace 

Mustang, OK 73064 

405-256-6177 


5901 S. Sooner Road 

Oklahoma City, OK 73135 

405-601-4177 


1333 N. Santa Fe Ave. 

Stes. 119 & 120 

Edmond, OK 73003 

405-562-4577 


619 S. Main St. 

Sapulpa, OK 74066 

918-512-6700 

Oregon 


145 N.W. Myrtle St. 

Ste. 106 

Sutherlin, OR 97479 

541-817-7225 

Mr. Griffen Kruse

Calendar of Events 

2007 

August 6-10 

19th Annual IHRSA 

Institute for Professional 

Club Management 

Wellesley, Massachusetts 

800-228-4772 (U.S. & Canada) 

617-951-0055 

www.ihrsa.org/institute 

August 16-19 

Can-Fit-Pro 2007 

Toronto, ON, Canada 

800-667-5622 ext. 242 

www.canfitpro.com 

August 22-23 

IHRSA Traveling 

Seminar & Showcase 

Phoenix, AZ 

www.ihrsa.org/ontheroad 

September 4-7 

3rd Annual IHRSA Club 

Business Entrepreneur 

Conference 

Presented in conjunction 

with the National Fitness 

Trade Show & the ACE 

International Symposium 

Las Vegas, Nevada 

800-228-4772 (U.S. & Canada) 

617-951-0055 

www.ihrsa.org/conference 

September 4-7 

ACE International Symposium 

Presented in conjunction 

with the IHRSA Club Business 

Entrepreneur Conference & 

the National Fitness Trade Show 


858-576-6502 

www.acefitness.org 

September 5-7 

26th Annual National 

Fitness Trade Show 

Presented in conjunction with 

the IHRSA Club Business 

Entrepreneur Conference & the 

ACE International Symposium 


541-830-0400 

www.msfitness.com 

September 5-7 

Fitness Industry Suppliers 

Association N.A. FISA-East 

Orlando, FL 

858-508-0034 

www.fisana.org 

September 27-30 

SIBEC 

Scottsdale, AZ 

www.sibecna.com 

October 4-6 

8th Annual IHRSA / Fitness 

Brasil Latin American 

Conference & Trade Show 

São Paulo, Brazil 

800-228-4772 (U.S. & Canada) 

617-951-0055 

www.ihrsa.org/meetings 

www.fitnessbrasil.com.br 

Out of Shape by Stan Tran 

October 10-13 

Club Industry 

Chicago, IL 

www.clubindustryshow.com 

November 1-4 


Asia-Pacific Forum 

Kuala Lumpur, Malaysia 

www.ihrsa.org/forum 

November 12-14 


European Congress 

Paris, France 

800-228-4772 (US & Canada) 

617-951-0055 

www.ihrsa.org/congress 

Coming 

Soon 

inCBI 

• Exclusive Q&A: Dr. Jack Groppel, 

human-performance expert and 

IHRSA European Congress presenter 

• Bank It: We assess the 

industry’s reputation with the 

investment-banking community 

• Google This: Here’s where 

to go to obtain answers to those 

troublesome questions! 

• Wonder Woman: Inner-city 

club owner Brandy Cruthird is 

‘America’s Next Fitness Star’ 

• IHRSA ’08: When it comes 

to industry events, IHRSA’s 

convention is ‘the one for all’ 

• Rock-Jock: Seven factors 

(six good, one not) to consider 

about indoor rock climbing 

• Kid-Correction: How IHRSA 

clubs are helping to stem the 

childhood-obesity epidemic 

• Keeping Pace: F.I.T. Extra 

runs down the latest news on 

stationary bikes 

Club Business 

International 

www.ihrsa.org AUGUST 2007 Club Business International 107

Marketplace 

PRODUCTS FOR SALE 

• Sell • Buy 

• Recondition 

•Broker • Lease 

• Trade In 

Like–New 

Fitness Equipment at 

Wholesale Prices 

800-922-3488 

www.firstfitnessequipment.com 

EMPLOYMENT 

FIND STRENGTH IN PEOPLE 

WHO CARE ABOUT YOU! 

Working together to achieve great 

things has made Lifestyle Family 

Fitness a fast-growing leader in the 

competitive fitness industry. Here 

on our team, there’s always 

someone to carry the weight! 

36 locations in Florida and Ohio, 

we have the following immediate 

opportunities available: 

• District and Area 

Operations Managers 

• District and Area Sales 

Managers 

• Club Sales Managers 

• Club Operations Managers 

• Personal Trainers 

• Sales Consultants 

• Group Fitness Instructors 

Competitive salaries, bonus & 

commission programs and great 

benefits package offered! 

People are our business and we 

are proud to work with some of the 

best. Exercise your ability to 

succeed, when you apply online 

now at www.lff.com. Click on 

Employment Opportunities to apply 

to a club of your choice. EOE 

Missed an Issue? 

Did you know you can 

access the full text of CBI articles 

from as early as 

2001 on IHRSA’s web site? 

You can also download 

entire past issues, and 

purchase reprints! 

To learn more, visit www.ihrsa.org/cbi. 


DRIVE Sales? MANAGE Operations & Facilities? 

SUPPORT Programming? 

OPERATE Financial Budgets? 

You are the General Manager we want! 

Sport & Health, DC’s premiere provider of over 20 multipurpose 

health clubs, is in search of business & sales minded General 

Managers! Ideal managers will have 5-10 yrs of direct industry 

experience, an entrepreneur attitude and a passion for success. 

We offer an aggressive compensation & bonus plan, full 

medical/dental plan, 401(k) plan, an upbeat & enriching work 

environment and long term growth opportunities! 

Send resume and salary requirements to jobs@sportandhealth.com 

or fax to (703) 893-8487. 

Visit us at www.sportandhealth.com 

LOOKING FOR THE BEST! 

Director of Sales Training 

Rapidly expanding Gold’s Gym franchisee 

(TN, KY & OH) is seeking an experienced, 

highly motivated person to join their 

growth-focused management team. 

Responsibilities include training, 

education & support for all sales staff at 

20+ current locations and all future sites. 

5-7 yrs fitness industry experience and 

training/development history required; 

some travel required 

Salary, Benefits, 401K Plan and other incentives! 

Don’t Miss This Great Opportunity!!! 

If you are the best, submit your resume 

by fax to 859-977-3091 

or email to Resume@GGTKO.COM

Marketplace 

Regional Sales Managers 

Be Part of the Team 

that is Revolutionizing 

Cardio Fitness! 

Expresso Fitness, 

the industry leader 

in commercial 

exertainment systems, 

is hiring regional sales 

managers with a 

minimum of 5 years of 

industry experience. 

Reporting to the VP of 

Sales, they will initiate 

and drive sales of 

Expresso’s revolutionary 

cycling systems. 

Candidates should have 

excellent communication 

and organizational skills, 

an active interest 

in health and fitness 

and a positive, friendly 

demeanor. Benefits 

include stock options 

in this rapidly growing, 

privately-held corporation. 

Qualified candidates: 

eMail your resume and 

cover letter to 

employment@ 

expressofitness.com. 

www.expressofitness.com 

Shape Up 

Your Career… 

Or Your Club’s 

Bottom Line! 

www.ActiveCareers.com 

Join Our Team of 

Professionals! 

Opportunities Available 

Throughout the Southeast 

AMERICAN CLUB 

SYSTEMS, INC. 

NOW HIRING 

General Managers 

Sales Managers 

Personal Training 

Directors 

Personal Trainers 

(Positions available in Coed 

& Women’s Only Clubs) 

$75K to $100K 

earnings potential! 

If you are Career-Oriented, 

Self-Motivated, Energetic 

and interested in 

developing the skills 

and knowledge to succeed 

in an exciting industry 

Fax resume to 

(706) 322-4123 

or e-mail resume to 

recruiting@ 

americanclubsystems.com 

ATTN: Jack Letz 

Phone: 800-640-5161 

WORK WHERE YOU PLAY 

Wellbridge owns and operates 20 

premier athletic clubs and spas 

nationwide under the mission of 

“improving quality of life through 

fitness, wellness, sports and fun.” If you 

are motivated and seeking a position 

where you can utilize your passion to 

exceed your career expectations, we 

want you to join our team. 

• Club Management 

• Membership Sales Representatives 

• Personal Training Managers 

• Personal Trainers 

For additional information including 

current positions & qualifications, visit 

our website at www.wellbridge.com 

or send your resume to 

resumes@wellbridge.com 

JLR 

ASSOCIATES 

Executive Search, Recruitment and Placement – 

Helping You Find the Right People 

Call Jeff Randall at 781-251-0094 

jr@jlrassoc.com 

Or Dennie Noecker at 609-430-8455 

dennie@jlrassoc.com 

WE HAVE IMMEDIATE OPENINGS! 

www.jlrassoc.com 

Global Fitness Holdings, the largest and fastest 

growing fitness company in Ohio, Kentucky & 

Tennessee, has immediate openings for District 

Managers, Operating Partners, General Managers 

and Fitness Consultants. 

8 new super clubs opening in 2007. 

Would you like to be 

part of that growth? 

Paying top dollar for the best. 

We offer salary, bonus & commissions. 

Medical, dental, life, vision & retirement. 

Relocation package. 

This opportunity is only for the committed, 

hard-working fitness professional. 

Send resume to resume@ggtko.com 

or fax to 859-977-3091 

Visit our website, www.ggtko.com 

Call 1-866-GO-GGTK 


Marketplace 

BUSINESS 

OPPORTUNITIES 

ONCE IN A 

LIFETIME 

OPPORTUNITY 

Recently renovated 

17,000 square foot 

full-service fitness facility 

in Princeton, NJ is 

available July 1, 2007. 

The facility includes a 

reception and lounge 

area, large fitness room, 

two aerobic studios, 

locker rooms with steam 

and sauna, 4 massage 

rooms, laundry area, 

childcare area, and 

administrative offices. 

1 Million dollars worth of 

leasehold improvements. 

Purchase price 

$50,000, 10 year lease 

with 5 year options. 

Contact Dennie Noecker 

609-430-8455 or 

dennie@jlrassoc.com 

Earn 

$100,000.00+ Per Year 

MMC ® is looking for 

Independent Contractors to 

run protected territories 

throughout the US, Canada, 

Europe, Asia, Australia and 

South America. MMC ® 

specializes in raising immediate 

CASH and MONTHLY 

RECEIVABLES for health 

clubs. We have a proven 

success track record for 

more than fifteen (15) years. 

Our programs are no risk to 

the health club owners 

because they completely 

pay for themselves. If you 

love Sales and Marketing, 

want to be your own boss, 

work from your home office 

and have the potential to 

earn more than $100,000.00 

per year then you want to 

contact us at 1-877-620- 

8135 or visit our website at 

www.healthclubconsultant.com 

SEE YOUR AD HERE 

Growing your team? 

Purchase an ActiveCareers Featured Employer 

platinum package and receive unlimited 

online job postings AND a 50-word print ad 

with color logo in every issue of CBI. 

Log on to 

www.ActiveCareers.com/employer 

for all the details! 


WANTED 

We are looking for 

existing fitness 

center locations! 

Minimum Requirements: 

20,000 sq. ft. facility 

Adequate Parking 

Minimum 10 year lease with 

5 year option 

We are looking to 

expand in all counties 

of Massachusetts, 

New Hampshire and 

Rhode Island 

Please contact: 

William Silvestri 

1-603-893-4324 ext.11 

fax: 1-603-893-8216 

Bill@SilvestriCorp.com 

Acquisition/Purchase 

Opportunities 

Full Service Health Clubs 

Southeast · East Coast 

California & The West · Hawaii 

Quality, Established Women’s 

Fitness Centers 

· Nationwide 

Call 303.316.0331 

coffeyowens.com 

CONSULTING 

visit www.ihrsa.org

Index 

CBI Advertisers 

Company Page # Phone # Contact E-mail/Website 

ABC Financial Services, Inc. 

Aerobics and Fitness 

22 800-622-6290 Paul Schaller www.abcfinancial.com 

Association of America 38 800-225-2322 Tom Ivicevic www.afaa.com 

Affiliated Acceptance Corporation 77 800-233-8483 Mark Plewa www.affiliated.org 

American Council on Exercise 93 800-825-3636 Customer Service www.acefitness.com 

ASF International 2 & 3 800-227-3859 Sean Kirby www.asfinternational.com 

AV Now, Inc. 75 800-491-6874 Rob DeHart www.avnow.com 

Balanced Body Pilates 57 800-745-2837 Laura Hansen www.pilates.com 

BioLab Commercial Pool Care 44 866-247-1282 Steve Carlyle www.commercialpoolcare.com 

BOSU by Fitness Quest 25 800-497-8281 Suzanna West www.bosu.com 

CheckFree Corporation 7 800-242-9522 Ron Poliseno www.checkfreeclubmanager.com 

Club Industry 97 610-238-9306 Herb Greenebaum www.clubindustry.com 

Concept2 68 800-245-5676 Bill Patton www.concept2.com 

CSI Software 17 800-247-3431 Andy Wigderson www.csisoftwareusa.com 

CYBEX International, Inc. Inside Front Cover & 5 508-533-4300 Deb Cowell www.cybexinternational.com 

DIRECTV 58 888-200-4388 DIRECTV www.DIRECTV.COM/BUSINESS 

EVERLAST Performance Flooring 33 888-383-7655 John Aten www.everlastflooring.com 

Exerflex / Fitness Flooring 37 800-428-5306 Steve Chase www.fitnessfloors.com 

Fit Express Inc. 82 800-934-0321 Paul Trodd www.fitexpress.com 

FitSteps LLC 

GRAVITY SYSTEM 

78 info@fitsteps.net Michael Haggerty www.fitsteps.net 

by efi Sports Medicine 39 800-541-4900 Jesse Campanaro www.efisportsmedicine.com 

IDEACAST 31 312-988-4121 Fred Smith www.ideacast.net 

Iron Grip Barbell Company 9 800-664-4766 Donna McCallum www.irongrip.com 

Ivanko Barbell Company 19 310-514-1155 Chet Groskreutz www.ivankobarbell.com 

Life Fitness Back Cover 800-634-8637 Mike Rotz www.lifefitness.com 

Konami 65 310-375-3325 Clara Gilbert www.Konami.com 

Matrix Fitness Systems, Corp. 11 866-693-4863 Tiffany Hoeye www.matrix-fitness.com 

MYE Entertainment 

National Exercise & 

28 800-779-6759 Sales www.myeclubtv.com 

Sports Trainers Association (NESTA) 66 877-348-6692 x210 Mark Baines www.NESTAcertified.com 

National Exercise Trainers Association 80 800-237-6242 Mario Crespo www.netafit.org 

Peak Pilates Inside Back Cover 800-925-3674 Julie Lobdell www.peakpilates.com 

Perform Better 10 800-556-7464 Chris Poirier www.performbetter.com 

Power Blendz (Island Oasis) 12 800-999-5674 Mark Malkin www.powerblendz.com 

Power Plate North America 87 877-877-5283 John Wilson www.powerplateusa.com 

Precor Commercial Division 15 800-786-8404 Chris Torggler www.precor.com 

Private Label Fitness 89 800-340-7011 Art Rothafel www.privatelabelfitness.com 

Ready Care Industries 73 800-477-4283 Kevin Hedican www.readycare.com 

Source Distributors / Cat Eye Fitness 71 800-872-1105 Jim Stone www.cateyefitness.com 

SPEEDFIT 27 866 5+SPEED+1 Alex Astilean www.speedfit.com 

Sports & Fitness Insurance Corporation 102 888-276-8392 Jennifer Urmston Lowe www.sportsfitness.com 

Star Trac 1 800-228-6635 Paul Ireland www.startrac.com 

STOTT PILATES 51 800-910-0001 Sales Department www.stottpilates.com 

TECHNOGYM French Cover 303-875-0306 Frank Arant www.technogymusa.com 

True Fitness Technology, Inc. 21 877-712-7209 Keith Hankins www.truefitness.com 

WaterRower, Inc. 63 800-852-2210 Colin Shaw www.waterrower.com 


CEO Briefing 

One Hundred Twenty Million 

Members by 2010 

‘How To’ Prosper? 

Please Ask IHRSA 

Joe Moore 

IHRSA President & CEO 

On-the-job learning can involve a ride on the 

learning curve that’s tough on the seat of one’s pants. 

The type of services that IHRSA provides its member clubs 

is as varied as the clubs themselves. Some club operators 

want IHRSA to emphasize macro, industry-wide, issues: 

e.g., health promotion, public policy, and unfair competition. 

The association serves this constituency, specifically, by 

championing healthy lifestyles, orchestrating lobbying efforts, 

conducting public-education campaigns, etc. 

Others, however, are more interested in obtaining micro, 

nuts-and-bolts information about how to run a club well and 

successfully—e.g., how to train staff, integrate new members, 

create effective programs, retain clientele, etc. 

It is this latter “how-to” group that I’d like to address here. 

Though, increasingly, MBAs and others with solid business 

backgrounds are entering the industry because they’ve discovered 

that it can produce attractive returns, most people get involved 

because they have a sincere desire to help others become 

healthier. Their interest becomes an avocation, which becomes a 

vocation, which, if they’re clever and lucky, eventually yields a career. 

As anyone who’s done it can attest, this evolution can involve 

a ride on the learning curve that can be tough on the seat of one’s pants. 

In the past, the club developer, the club entrepreneur, had little access to outside help. 

But, thanks in large part to IHRSA, things have definitely changed. 

Compelling evidence of this improvement is provided by two of the association’s newer 

products: the annual IHRSA Business Entrepreneur Conference; and the Traveling Seminar Series. 

The conference, now in its third year, has been conceived, created, and produced with the unique 

needs of the industry newcomer in mind. The fact that it’s staged in conjunction with the ACE 

International Symposium and National Fitness Trade Show provides attendees with a wide, 

picture-window view of the world of fitness. (This year, the conference will take place 

September 4-7 in Las Vegas.) 

The new Seminar Series, starring industry consultant and pioneer Thomas Plummer, takes his 

insight, expertise, and wisdom to the people and places that need it the most—the how-to club 

entrepreneurs who are pursuing their dreams in towns and cities throughout the U.S. (For a 

list of the series’ schedule, log on to www.ihrsa.org.) 

These are but two examples of the ways in which IHRSA is striving to provide answers to the 

question of “how to?”—how to do things both professionally and profitably. 

Another is CBI. So, too, are Club Business Europe (CBE) and Club Business for Entrepreneurs. 

And all of the association’s other industry-defining-and-driving publications, including, among 

others, Profiles of Success; Global Report, The State of the Health Club Industry; The Health/ 

Fitness Club Operator’s Guide to Recruiting and Retaining Great Employees; and Plummer’s 

Open A Fitness Business and Make Money Doing It! 

In addition to its annual U.S. convention—the learning and networking highlight of the entire 

year—the association also stages the annual IHRSA Institute for Professional Club Management, 

IHRSA University, and IHRSA European Congress, the industry’s three premier educational events. 

It’s also involved in the production of conferences and trade shows in Asia and Latin America. 

Club operators understand the critical importance of customizing their products and services 

to meet their constituents’ needs, desires, and dreams. So, too, believe me, does IHRSA. 

112 Club Business International AUGUST 2007 www.ihrsa.org

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CBI month 07 Front - Test - IHRSA

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