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Akzente - Nordzucker AG

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▼<br />

<strong>Akzente</strong><br />

News from <strong>Nordzucker</strong> | Issue 3 | November 2011<br />

Sweet outlook<br />

This is how sugar plays its part<br />

Campaign starts under good<br />

conditions.<br />

▼<br />

No sugar market regime<br />

after 2015?<br />

▼<br />

20 · 20 · 20: Numerous<br />

activities in all regions.


CoNtENts<br />

Good start to the 2011/12 campaign<br />

at the <strong>Nordzucker</strong> factories.<br />

2<br />

NEWS UPDATE<br />

▼ ▼<br />

▼<br />

▼<br />

BEET<br />

4 “Sugar price depends on the world market” –<br />

Interview with Mats Liljestam<br />

5 100 days in office: Supervisory Board Chairman<br />

Hans-Christian Koehler<br />

6 Early start under good conditions – 2011 campaign<br />

in the <strong>Nordzucker</strong> factories<br />

8 Beet development 2011<br />

9 Solidly financed – Interview with Dr Michael Noth<br />

9 Half-year report: Satisfactory performance<br />

10 Treasury: Hedging currency risks<br />

11 European Commission does not plan to extend<br />

the sugar market regime<br />

12 SERiES: 20 ·20 ·20: Boosting yields on a systematic basis<br />

14 New member of the Supervisory Board: Matts Eskel Rosendahl<br />

MARKETS AND CLIENTS<br />

15 Polagra 2011: <strong>Nordzucker</strong> showcased itself in top form<br />

16 Spotlight on the market<br />

18 What is our sugar used for? – We visit Niederegger<br />

COMMUNITY<br />

6 4<br />

20 Recipe: Bremer Klaben<br />

15<br />

Sugar price depends on the world market. <strong>Nordzucker</strong> presented its products at Polagra-Food<br />

for the seventh time.<br />

Imprint<br />

Published by: <strong>Nordzucker</strong> <strong>AG</strong>, Küchenstrasse 9, 38100 Braunschweig. Telephone +49 (0)531 2411 314, Fax +49 (0)531 2411 378, akzente@nordzucker.de | Editorial team (eds.):<br />

Helmut Bleckwenn, Susanne Dismer-Puls (sdp), Oliver Ditsch, Rolf Hoffmann, Tanja Schneider-Diehl (tsd), Dr Klaus Schumacher (kds), Marion Stumpe (ms), Nina Tatter (nt), Dr Ulf<br />

Wegener | Layout and typesetting by: Sieler Kommunikation und Gestaltung GmbH, Frankfurt | Printed by: Sigert GmbH Druck- und Medienhaus, Braunschweig | Image credits:<br />

Fotolia, iStockPhoto, Niederegger, Günter Nimptsch, Nordic Sugar, <strong>Nordzucker</strong>, Shutterstock


Hartwig Fuchs<br />

Dear shareholders and friends of <strong>Nordzucker</strong>,<br />

The autumn is here, the beet harvest is progressing and the beet campaign is running at full steam. All of our<br />

13 factories have made a good start to the campaign, and we naturally hope that this situation will continue.<br />

This is also an opportunity to look back at the year as it nears its end. In the half-year report which we have<br />

just published, we were able to inform you that the first half of the 2011/12 financial year closed with a very<br />

satisfactory performance. In the first six months, <strong>Nordzucker</strong> generated revenues of Euro 900.3 million – which<br />

although slightly lower than last year, came hand-in-hand with a much better operating result (EBIT). In the<br />

first half-year, EBIT was at Euro 112.0 million – up from Euro 83.1 million the previous year. This good result<br />

was attributable to many factors, including the market conditions, our successful efforts as part of our Profitability<br />

plus efficiency programme and the fact that we released ourselves from a number of underperforming assets last<br />

year and are now enjoying the fruits of this strategy.<br />

<strong>Nordzucker</strong> <strong>AG</strong> has moved forward in a stronger position after tackling the difficulties of the past. This is<br />

confirmed by the new syndicated loan contract we closed in June. Nevertheless, we still have some inherited<br />

burdens which we are dealing with in a committed fashion. But the main goal is the need to strengthen the<br />

company further to ensure we are well prepared for the challenges we face tomorrow.<br />

One major task is the question of how to sustainably and fairly enable our beet farmers to share in the sugar<br />

revenues: the profitability and financial health of the company must be seen as an important factor in this<br />

equation, at the same time as ensuring that beet farming continues to remain competitive in future. We need<br />

to tackle this issue in a forward-looking way because our objective is to take these aspects into consideration<br />

whilst guaranteeing at the same time that the same amount of land is still available for beet cultivation in the<br />

next five to ten years.<br />

Another major issue is the consolidation that is taking place on the global sugar market as well as the<br />

European sugar market. As we saw in October, the concentration process on the European sugar market<br />

continues unabated: the French company Cristal Union announced its acquisition of its competitor Groupe<br />

Vermandoise. At the same time, major international players are assessing the European market. The number<br />

of sugar producers in Europe will decrease continuously in the next few years. There will only be a handful<br />

of independent companies on the market in a few years’ time – <strong>Nordzucker</strong> will be one of them. This is just<br />

as important for our shareholders as for our beet farmers, because we can only continue to determine the<br />

conditions for our farmers and shareholders ourselves if we have our own voice. We are committed to ensuring<br />

that this remains the case.<br />

Together with my colleagues on the Executive Board and all of the <strong>Nordzucker</strong> employees, I wish you a<br />

high-yielding autumn, and look forward to welcoming you to one of the winter meetings.<br />

Yours faithfully,<br />

Hartwig Fuchs<br />

“In a few years, there will only be a<br />

handful of independent companies<br />

on the market – <strong>Nordzucker</strong> will be<br />

one of them.”<br />

Editorial<br />

<strong>Akzente</strong> 03/11 3


NEws UpdatE<br />

Sugar price<br />

depends on the<br />

world market<br />

After Eastern Europe, the retail sector in Germany has now also raised the price for a<br />

kilo package of sugar.<br />

At the beginning of October, ALDI announced<br />

that it was raising the price for<br />

a kilo package of sugar from 65 cents to<br />

85 cents. Another discounter, Lidl, and<br />

the food retailing conglomerate REWE,<br />

announced their own price rises just one<br />

day later. Good reasons for <strong>Akzente</strong> to<br />

find out more from Mats Liljestam –<br />

<strong>Nordzucker</strong> Chief Marketing Officer.<br />

4<br />

<strong>Akzente</strong>: Mr Liljestam, large retail chains in<br />

Germany have significantly raised the price<br />

for a kilogramme of sugar. What is behind<br />

these price rises?<br />

Mats Liljestam: One has to be aware of<br />

many aspects to be able to assess these<br />

price rises properly. Firstly, there was a big<br />

price war amongst the food chains in autumn<br />

2009. Lidl dramatically dropped the<br />

Retailers implemented a delayed rise in prices.<br />

»<br />

Mats liljestam<br />

Chief Marketing Officer,<br />

<strong>Nordzucker</strong> <strong>AG</strong><br />

“It is important that the European<br />

Commission reaches an early<br />

decision on measures that need<br />

to be implemented, such as<br />

releasing non-quota sugar and<br />

additional imports.”<br />

price of flour and sugar at that time – the<br />

price for sugar for instance went down<br />

from 85 cents to 72 cents. ALDI joined in<br />

and slashed the price of a kilogramme of<br />

flour by 36 per cent, and cut the price for<br />

sugar by 19 per cent. The food retail chains<br />

were therefore putting themselves under a<br />

great deal of pressure. That is one of the<br />

factors. The other is that the food retailers<br />

in Germany – unlike those in Poland for<br />

instance – close long-term supply contracts<br />

with the suppliers – in other words, with<br />

us. You will probably remember reading in<br />

the newspaper in summer that the sugar<br />

prices in supermarkets in Poland and other<br />

Eastern European countries (comment from<br />

the editor: see <strong>Akzente</strong> 02/11) were on the<br />

up. That was attributable to the fact that<br />

the retail chains in Eastern Europe had only<br />

closed short-term supply agreements; and<br />

because the world market price for sugar<br />

was very high, the food retail groups also<br />

had to pay a very high price for their sugar.<br />

We were not affected by these factors in<br />

summer because we closed supply agreements<br />

lasting 12 months. These now need<br />

to be renewed and because the world<br />

market price is still high, the food retail<br />

chains also have to buy sugar at a higher<br />

price than they did in 2009 for instance.<br />

<strong>Akzente</strong>: But the sugar which we buy here is<br />

made from sugar beet and also comes from<br />

here. Why does the global market price have<br />

an impact?<br />

Mats Liljestam: It is true that we produce<br />

sugar here from sugar beet. But we also import<br />

sugar from the world market. The reforms<br />

to the sugar market regime made in


2006 stipulated that around 85 per cent of<br />

the sugar consumed in Europe can be<br />

produced here. The difference between<br />

this and overall consumption is to be<br />

covered by imports which the European<br />

Commission has pledged to the ACP and<br />

LDC countries. These quotas are aimed at<br />

helping the poorest countries in the world.<br />

However, because of the high world market<br />

prices, they have not supplied Europe<br />

with sugar. These countries have exported<br />

their sugar to other countries and not to<br />

the EU.<br />

The higher world market price is primarily<br />

attributable to poor harvests –<br />

mainly in Brazil. When we import sugar<br />

into Europe, we have to accept the conditions<br />

prevailing on the world market. The<br />

close link to the world market was always<br />

one of the main demands of the critics of<br />

Hans-Christian Koehler<br />

Chairman of the Supervisory<br />

Board, <strong>Nordzucker</strong> <strong>AG</strong><br />

the sugar market regime. Without the sugar<br />

quota though, the shortage this year<br />

would have been even more dramatic. In<br />

the long term, the sugar quota regulations<br />

are very important for safeguarding the<br />

supply security of the EU sugar market,<br />

which has now become very volatile.<br />

<strong>Akzente</strong>: A good sugar beet harvest is expected<br />

this year. But ALDI and other discounters<br />

have still raised their prices?<br />

Mats Liljestam: From a global point of<br />

view, sugar is still in relatively short supply<br />

– primarily because of poor harvests in<br />

Brazil and India last year, and the belowaverage<br />

harvest in the EU in 2010/11. This<br />

means that sugar is also in relatively short<br />

supply for our own needs, although this<br />

may seem paradoxical. This is why we<br />

moved early at the beginning of the year<br />

Breaks were yesterday<br />

100 days in office: Hans-Christian Koehler<br />

“In the past, there was still time after the<br />

annual general meetings for the harvest<br />

and a holiday.” Hans-Christian Koehler<br />

(56) has been the <strong>Nordzucker</strong> <strong>AG</strong> Supervisory<br />

Board Chairman since the beginning<br />

of July 2011. “Breaks are now a thing of<br />

the past; the Group continues to work<br />

without a pause,” is how he sums up his<br />

first 100 days in office.<br />

The farmer from Barum to the north<br />

of Uelzen is very familiar with the work of the Supervisory Board. He has<br />

been on the Supervisory Board since <strong>Nordzucker</strong> <strong>AG</strong> was established. His<br />

turbulent entry into the business with beet sweetness happened earlier<br />

– in 1997 as the full-time director of Zucker Aktiengesellschaft Uelzen-<br />

Braunschweig. Sugar beet and sugar have kept him busy ever since – on<br />

top of the 285 hectare market gardening enterprise which he runs as a<br />

partner in a GbR.<br />

Facts are not the only factors<br />

“A great deal has happened in 14 years,” he recalls: mergers, different<br />

philosophies, personalities and management styles, which he has experienced<br />

at close hand through his work in various sugar industry committees.<br />

Detailed knowledge is essential, and something he likes to acquire<br />

meticulously and whenever new aspects arrive. Another thing he has<br />

learnt the hard way: “it is not always the facts themselves which guide<br />

decisions in the end.”<br />

Nordic Sugar integration in the spotlight<br />

Committee and sector colleagues confirm the busy farmer’s openness,<br />

humour and huge reserves of stamina. “I have never shirked hard work,”<br />

NEws UpdatE<br />

to lobby the European Commission to implement<br />

additional measures. Unfortunately,<br />

the Commission reacted very tentatively so<br />

that the provision of non-quota sugar for<br />

the food sector and extra import quotas only<br />

had an impact on the market relatively late<br />

in the year, and therefore also helped push<br />

prices even higher. We think it is therefore<br />

all the more important for the European<br />

Commission to reach a decision as early as<br />

possible on any new measures which may<br />

be required, such as releasing non-quota<br />

sugar, and additional import options. One<br />

thing we know for sure is that the supply<br />

situation on the global sugar market remains<br />

relatively strained, and that the sugar price<br />

continues to be determined by the world<br />

market. And as I said earlier, the price level on<br />

the world market depends on many factors<br />

which we cannot influence in Europe. n<br />

he says and adds: “Everyone knows exactly where I stand.” Responsibility,<br />

the complex business and the new role motivate him. “<strong>Nordzucker</strong> is a<br />

strong company with potential, and the way things will develop in future<br />

remains exciting.” He sees the consolidation as almost completed. The<br />

main focus is now the speedy integration of Nordic Sugar within the Group.<br />

The consolidation process worldwide in the sugar sector is still proceeding<br />

apace. “There is a great deal of movement,” he says. <strong>Nordzucker</strong> has<br />

all the prerequisites required to grow further, and also to improve the<br />

necessary access to raw cane sugar without losing sight of the company’s<br />

own roots.<br />

After more than 200 winter meetings in all parts of North Germany,<br />

the green networker from the Uelzener Becken has long been no pure<br />

“Uelzener” anymore. “We are responsible for many regions, and our<br />

beet-growing shareholders everywhere have different ideas: those in<br />

Magdeburg differ from those in Hildesheim, those in Schleswig-Holstein<br />

differ from those from the Lüneburger Heide and from those in Mecklenburg<br />

Western Pomerania.”<br />

New identification of the farmers with <strong>Nordzucker</strong><br />

He considers the most urgent aspects for <strong>Nordzucker</strong>’s success to be:<br />

the complete integration of Nordic Sugar; the expansion of its position<br />

in Europe; access to attractive markets for natural resources; and management<br />

continuity. He longs for “an end to the tarnishing of a good<br />

company’s name.” In its place, he wants a new stronger identification of<br />

the beet farmers and shareholders with their <strong>Nordzucker</strong>. And he will do<br />

everything in his power to make this possible. n sdp<br />

<strong>Akzente</strong> 03/11 5


NEws UpdatE<br />

6<br />

Early start under<br />

good conditions<br />

2011 campaign in the <strong>Nordzucker</strong> factories<br />

axel aumüller<br />

Chief Operating Officer,<br />

<strong>Nordzucker</strong> <strong>AG</strong><br />

Opalenica sugar factory, Poland: fresh pulped beet<br />

on the way to the extraction tower.<br />

I am delighted that all of the <strong>Nordzucker</strong><br />

factories have made very good starts to the<br />

campaign. This has been significantly assisted<br />

by the intense and good co-ordination<br />

of the repair work and the investments.<br />

The very long campaign in some areas has<br />

been taken into consideration in various<br />

measures, such as the very early start to<br />

the campaign, and putting a processing<br />

priority this year on the optimisation of<br />

workflows for good throughput rates.<br />

Control panel at the Nakskov sugar factory,<br />

Denmark.<br />

As for the continuation of the campaign,<br />

we are all praying for dry weather, so that<br />

the sugar beet can be stored in the clamps<br />

with as little adhering soil as possible. Even<br />

when there is frost, the factories can then<br />

profit from this because of the better quality<br />

of the beet after washing, and naturally<br />

also for the processing itself. If we have no<br />

very early frost, and if it is not particularly<br />

harsh, then nothing can stand in the way<br />

of a good campaign overall. n<br />

Laboratory at the Nakskov sugar factory, Denmark.


Central Europe<br />

All factories have a four-shift operations schedule<br />

“The 2011/12 campaign began very early<br />

in the region. The first factory to start processing<br />

was Schladen where production<br />

began on 7 September. This was followed<br />

on schedule by Clauen, Nordstemmen and<br />

Uelzen on 8 September. Wanzleben started<br />

as planned on 12 September after completing<br />

the planned repairs and the necessary<br />

maintenance shut-down of fuel21. All of<br />

the factories quickly ramped up their pro-<br />

Northern Europe<br />

dr Michael Gauß<br />

Managing Director Central<br />

Europe Region, and also<br />

responsible for the German<br />

sugar factories<br />

Energy efficiency measures<br />

“Nordic Sugar’s campaign start ran according<br />

to plan. There were unfortunately<br />

Eastern Europe<br />

Jesper thomassen<br />

Production Manager Northern<br />

Europe Region, and also responsible<br />

for factories in Denmark,<br />

Sweden, Finland and Lithuania<br />

Joachim rüger<br />

Production Manager Eastern<br />

Europe Region, and also<br />

responsible for the factories<br />

in Poland and Slovakia<br />

“The beet campaign in the Eastern Europe<br />

Region began under very good conditions.<br />

The weather was perfect for harvesting<br />

and beet logistics. Despite the early start<br />

to the campaign, the sugar beet is of very<br />

duction to the planned processing<br />

capacities, supported by good<br />

harvesting conditions and sugar<br />

yields at the beginning of the<br />

campaign lying slightly above the<br />

five-year average.<br />

All of the investment measures<br />

were completed on time and within<br />

budget thanks to the professional<br />

co-operation of all those involved. The extraction<br />

tower relocated from Hungary to<br />

Clauen was incorporated in the processing<br />

cycle without any problems. Other important<br />

investments included setting up steam<br />

dryer No. 2 in Uelzen, as well as several<br />

projects to optimise the washing-water and<br />

wastewater treatment. In Wanzleben, this<br />

involved installing new high-capacity sieves<br />

though a few small problems in the<br />

Danish factories early on, mainly<br />

due to the heavy rain shortly before<br />

and at the beginning of the<br />

campaign. Nevertheless, a high<br />

processing capacity was quickly<br />

achieved at all of the factories. We<br />

carried out a number of investment<br />

measures prior to the campaign: for<br />

instance, new energy saving equipment<br />

18 per cent sugar at the start of the harvest<br />

good quality. The unexpectedly<br />

high sugar content of 18 per cent<br />

in Slovakia is very satisfying. The<br />

campaign in Eastern Europe will<br />

also be very long: up to the end<br />

of the year in Poland and into the<br />

start of 2012 in Slovakia.<br />

The refining of raw cane sugar<br />

was completed in Chełmża shortly before<br />

the start of the beet campaign. Although<br />

the time available for carrying out maintenance<br />

measures in Chełmża was very short,<br />

this factory also made an excellent campaign<br />

NEws UpdatE<br />

to reduce the organic contamination of the<br />

water and to relieve the wastewater treatment<br />

system. Automatic extinguishing systems<br />

were installed in all of the <strong>Nordzucker</strong><br />

Group’s drum dryers to improve the safety<br />

of the high temperature pulp drying operations.<br />

And all of the maintenance work<br />

naturally also took into consideration that<br />

we will have to tackle an unusually long<br />

campaign this year of at least 130 days.<br />

All of the factories are now being run on a<br />

four-shift schedule, and everyone involved<br />

is committed to playing their part to ensure<br />

success – the farmers, harvesting and loading<br />

teams, beet transporters, clamp care<br />

operatives, beet managers, and all of the<br />

employees in the factories.” n<br />

and measures. Various technical adjustments<br />

were made during the first days of<br />

the campaign as part of the energy savings<br />

plan. One of our investments in Denmark<br />

has already brought about a considerable<br />

reduction in water consumption. Heavy<br />

rainfall though has had an impact on beet<br />

quality in some of the beet growing areas<br />

in Denmark.” n<br />

start. The same applies to Opalenica.<br />

The high sugar content though could<br />

be a challenge in Trenčianská Tepla.<br />

The investments will boost the efficiency<br />

of all three factories – such as the<br />

energy consumption. The main focus of<br />

investment this year was in sugar packaging<br />

and logistics. The whole packaging<br />

plant at the former service centre in<br />

Hatvan was relocated to the factories in<br />

Chełmża, Opalenica and Trenčianská<br />

Tepla.” n<br />

<strong>Akzente</strong> 03/11 7


NEws UpdatE<br />

8<br />

Sweden<br />

● Slightly later sowing than normal<br />

● Normal spring development<br />

● Average crop densities<br />

● Good growing conditions in summer<br />

Above-average sugar yield with lower<br />

sugar content<br />

Denmark<br />

● Sowing 1 week earlier than the long-term<br />

average<br />

● Rapid field emergence, high crop density<br />

● High temperatures in spring, good<br />

growing conditions<br />

● Above-average rainfall and cloudy<br />

weather in summer<br />

Above-average sugar yield with<br />

lower sugar content<br />

Germany<br />

● Sowing almost 14 days earlier<br />

than normal<br />

● Rapid field emergence, high<br />

crop density<br />

● Favourable conditions for young<br />

plant growth and early ground<br />

coverage<br />

● Cloudy and rainy summer<br />

weather<br />

Sugar yield much higher than<br />

average<br />

dr Niels pörksen<br />

Chief Agricultural Officer,<br />

<strong>Nordzucker</strong> <strong>AG</strong><br />

Another year<br />

full of surprises<br />

Beet development 2011<br />

One could be excused for thinking that vegetation<br />

in 2011 was totally tuned to the<br />

needs of sugar beet. Sowing in most countries<br />

took place much earlier than average<br />

this year. And the spring weather with lots<br />

of sun boosted the growth of the young<br />

beet plants and led to early crop coverage.<br />

The rainy summer months enormously<br />

boosted the bulk growth of the sugar beet,<br />

but delayed the cereal harvests, and prevented<br />

punctual rape sowing at many<br />

Lithuania<br />

● Slightly later sowing than the<br />

long-term average<br />

● Fast field emergence and average<br />

crop densities<br />

● Good growing conditions in summer<br />

Above-average harvest expected<br />

with lower sugar concentrations<br />

Poland<br />

● Sowing 1 week earlier than average<br />

● Fast field emergence, but varying crop<br />

densities because of late frost<br />

● Good beet growth through cloudy and<br />

rainy summer weather<br />

Above-average sugar yield with average<br />

sugar concentrations<br />

Slovakia<br />

● Sowing 1 week earlier than average<br />

● Rapid field emergence, high crop density<br />

● Good growing conditions thanks to rain and<br />

high temperatures in summer<br />

Above-average sugar yield with high sugar concentrations<br />

Finland<br />

● Normal sowing time<br />

● Fast warming in spring<br />

● Good growing conditions<br />

in summer<br />

Above-average harvest expected<br />

with lower sugar concentrations<br />

locations. Leaf diseases tended to be<br />

below average and were controlled with<br />

targeted measures.<br />

The first weeks of the campaign verified<br />

the expectation for above-average<br />

yields at all locations. Only the sugar content<br />

varies regionally.<br />

There will certainly still be a few surprises<br />

during the campaign. But we are<br />

currently expecting the 2011 beet year<br />

to be unusually successful. n


<strong>Nordzucker</strong>:<br />

Solidly financed<br />

The Syndicated loan closed in June cuts the interest load and<br />

creates more manoeuvrability<br />

<strong>Nordzucker</strong> closed a new syndicated loan<br />

contract in June. The previously existing<br />

contract which was agreed as part of the<br />

Nordic Sugar acquisition measures could<br />

thus be annulled. What are the benefits<br />

of the new agreement for <strong>Nordzucker</strong> <strong>AG</strong>?<br />

We asked CFO Dr Michael Noth:<br />

<strong>Akzente</strong>: Dr Noth, a Euro 1.36 billion loan<br />

was taken out at the beginning of 2009 for<br />

the acquisition of Nordic Sugar. The syndicated<br />

loan contract closed in summer 2011<br />

replaces the previous financing measure.<br />

Why was the contract renegotiated?<br />

Dr Michael Noth: We considerably reduced<br />

our indebtedness on the strength<br />

of good earnings and the sale of trade<br />

investments which no longer fitted in our<br />

portfolio. This meant that we were able<br />

to make an unscheduled repayment of almost<br />

Euro 123 million on our old loan in<br />

February.<br />

At the same time, the credit markets<br />

were very favourable in spring. We therefore<br />

used our considerably improved creditworthiness<br />

and the good market situa-<br />

Satisfactory performance in the first half-year<br />

<strong>Nordzucker</strong> profits from good market conditions<br />

<strong>Nordzucker</strong> was able to profit from the good<br />

market conditions, and closed the first half of<br />

2011/12 with a very satisfactory performance.<br />

Continuing in-house efficiency measures, as well<br />

as the optimisation of our trade investment structure<br />

completed in 2010, are also now bearing<br />

fruit. <strong>Nordzucker</strong> generated revenues of Euro<br />

900.3 million in the first half of the 2011/12<br />

financial year – only slightly down on the previous<br />

year’s figure. Smaller volumes of sugar were<br />

available for marketing because of the belowaverage<br />

2010/11 campaign. However, the higher<br />

market prices almost completely compensated<br />

for this decline in volume. The operating<br />

result (EBIT) in the first half was Euro 112.0 million<br />

(previous year: Euro 83.1 million). When<br />

adjusted for interest and taxes, the six-month<br />

tion to refinance. The poor development<br />

of the credit markets since summer has<br />

shown the benefits of arranging the new<br />

financing early on.<br />

Because less financing is required, the<br />

new loan agreement is much smaller and we<br />

now save interest in two ways – because<br />

of the smaller loan and the lower interest<br />

rates.<br />

Our colleagues from the Treasury<br />

department have done a really excellent<br />

job. Thanks to their clever tender, they<br />

succeeded in securing much better conditions<br />

than in the old contract. We not only<br />

have to pay less interest with the new<br />

contract, we also have to satisfy fewer<br />

conditions. This gives us important room<br />

for manoeuvre in the future.<br />

<strong>Akzente</strong>: Why is it important for <strong>Nordzucker</strong><br />

to have “room to manoeuvre”?<br />

Dr Noth: The sugar industry in Europe<br />

and around the world is currently experiencing<br />

a consolidation phase. Another<br />

merger was just announced at the beginning<br />

of October: the French company<br />

profit was Euro 72.6 million (previous year:<br />

Euro 33.8 million).<br />

The positive development in earnings also<br />

gave rise to a considerable increase in the equity<br />

ratio. Compared with the same balance sheet<br />

date the previous year, equity rose by Euro<br />

115.8 million to Euro 854.6 million. The equity<br />

ratio increased to 50.6 per cent. Net debt (financial<br />

liabilities minus cash and cash equivalents)<br />

fell over the same period from Euro 250.1<br />

million to Euro 148.0 million.<br />

In the light of the continuing good market<br />

situation, we are assuming that business will<br />

continue to develop positively for the whole of<br />

the 2011/12 financial year. The increases in prices<br />

achieved in the markets for the new sugar financial<br />

year suggest that we will exceed the previous<br />

The whole half-year report is available in our download centre at www.nordzucker.de<br />

NEws UpdatE<br />

dr Michael Noth<br />

Chief Financial Officer,<br />

<strong>Nordzucker</strong> <strong>AG</strong><br />

Cristal Union acquired its competitor<br />

Group Vermandoise. Those of us on the<br />

<strong>Nordzucker</strong> Executive Board expect this<br />

trend to continue in the EU over the next<br />

few years. We have to have cash available<br />

to invest in Europe and to actively consolidate<br />

the market. If we want to import sugar<br />

from ACP and LDC countries in the future,<br />

we need cash to do it – it is therefore important<br />

to have stable finances and a loan<br />

agreement which gives us sufficient room<br />

to manoeuvre. This is the only way we will<br />

succeed in maintaining our market position<br />

and expand it in the future. But don’t misunderstand<br />

me here: we don’t want to<br />

launch ourselves into any new adventures<br />

– our strategy is to invest prudently in our<br />

core business. Our economic strength<br />

makes us an attractive company for our<br />

shareholders and beet suppliers. n<br />

<strong>Nordzucker</strong> <strong>AG</strong> Interim Report-<br />

Financial Year 2011/2012<br />

First Quarter<br />

March 1 – May 31, 2011<br />

year’s revenues. But we do expect the situation<br />

to calm down in the medium term in the<br />

European as well as in the global sugar markets.<br />

Lower interest payments and savings arising<br />

from the “Profitability plus” efficiency programme<br />

will also have a positive impact on earnings. We<br />

currently expect that the previous year’s earnings<br />

will be significantly exceeded, and that we will<br />

generate excellent profits in 2010/11. n<br />

<strong>Akzente</strong> 03/11 9


NEws UpdatE<br />

Hedging<br />

currency risks<br />

Treasury – behind the scenes responsibility<br />

A package of cane sugar: nothing very unusual on a supermarket<br />

shelf. The package is quickly put into the supermarket trolley<br />

and paid for. But how does the sugar actually get here? And<br />

how and when does one pay for a whole ship full of raw cane<br />

sugar?<br />

When <strong>Nordzucker</strong> orders cane sugar from Brazil for instance, the<br />

team in the Treasury department at <strong>Nordzucker</strong> gets to work<br />

straight away – long before the cargo has been unloaded.<br />

It all starts with a telephone call – many telephone calls. These<br />

conversations are held with commodity dealers with the aim of<br />

ordering the cane sugar, negotiating the conditions and closing<br />

the contract. This is when the Treasury department hedging experts<br />

get in on the game.<br />

The Treasury staff analyse and hedge risks.<br />

What does Treasury actually<br />

mean?<br />

<strong>Nordzucker</strong>’s Treasury department is responsible for controlling<br />

liquidity (assets, borrowing, payment transactions). The aim is to<br />

keep an eye on the economic efficiency aspects of transactions by<br />

prudently supplementing the sales and purchasing activities by<br />

hedging the financial risks. Hedging is carried out to cover interestchange<br />

risks, and exchange rate and commodities risks.<br />

Put simply, the Treasury team is a service provider within the<br />

company which assesses, qualifies and quantifies the need for banking<br />

instruments to reduce the risks and safeguard the liquidity of<br />

the Group’s transactions, and ultimately also to purchase these<br />

instruments from partner banks. Ralf Brunkow<br />

10<br />

Dealer<br />

Purchase price negotiation<br />

Ship cargo sugar + insurance + customs<br />

Sugar price = world market = $<br />

$ Transport time $/€ ?<br />

<strong>Nordzucker</strong><br />

Contract:<br />

Payment:<br />

Brazil Purchase price in $<br />

Purchase price in $, <strong>Nordzucker</strong><br />

Bank account<br />

debited in €<br />

refineries<br />

Currency risks occur whenever goods are purchased in a currency<br />

which is not the local currency of the purchasing company.<br />

Buying in dollars, selling in euros<br />

“Let’s say we buy a ship load of raw cane sugar in Brazil. The bulk<br />

sugar is then transported by ship to one of our refineries. This<br />

sugar is paid for in US dollars. This gives rise to a currency risk<br />

which we have to hedge. This is our job,” says Ralf Brunkow.<br />

Currency risks occur whenever goods are paid for in currencies<br />

which are not the local currency. The foreign currency amount<br />

has to be paid to the seller at some point in time, which means<br />

that the foreign currency required also has to be bought. Fluctuations<br />

in the currency markets lead to additional risks associated with<br />

the purchase of this sugar. “One of our jobs in the Treasury department<br />

is to estimate and hedge the nature and scope of these<br />

kinds of risks. We do this by analysing the currencies involved in<br />

the sugar transaction, and estimating the time involved between<br />

the obligation to pay the commodity dealer as stipulated in the<br />

purchasing contract, and the later sale to our own customers,”<br />

explains Brunkow. This enables the team to estimate which of the<br />

hedging instruments made available to <strong>Nordzucker</strong> by the banking<br />

market is the best one in each case.<br />

Which exchange rate applies?<br />

The question not only involves the currency in which the transaction<br />

is paid, but also when the cargo has to be paid for. “If we stick<br />

with our Brazilian example; it takes several weeks for the journey<br />

to our refineries after the purchase date. But the cargo is already<br />

ours shortly after closing the contract. To safeguard our interests,<br />

we have to establish as early on as possible the exchange rate at<br />

which we have to pay for the cargo,” says Christoph Bienwald<br />

from the Treasury team front office responsible for aspects including<br />

the trade in currencies and derivatives. “The exchange rate<br />

can vary enormously: between the time the ship leaves the home<br />

port and the day and the hour it arrives at the destination port.<br />

This can give rise to very unfavourable effects. Our job is to keep<br />

the risk for <strong>Nordzucker</strong> as low as possible,” adds Frank Neumann,<br />

his front office colleague. The Treasury specialists therefore try<br />

to negotiate a deal with a house bank as quickly as possible after<br />

closing the contract. The deal defines the previously fixed exchange<br />

rate and the date at which <strong>Nordzucker</strong> pays for the currency it<br />

requires. This financial instrument is called a forward exchange<br />

contract.<br />

If one just sat around twiddling one’s thumbs, and waited<br />

until the payment was due, it is possible that a much higher purchase<br />

price would have to be paid on the payment date in the<br />

local currency if the exchange rate fell – a risk which is particularly<br />

strong nowadays because of the instability of the currency markets<br />

in the light of the financial problems in Greece. This could<br />

mean that <strong>Nordzucker</strong> could actually make a loss on the bottom<br />

line. This financing instrument is therefore a pure protective<br />

measure. It prevents speculation on the unforeseeable price >>


European Commission: No sugar market<br />

regime after 2015?<br />

<strong>Nordzucker</strong> advocates<br />

continuation until 2020<br />

As part of its proposals for the reform of<br />

the Common Agricultural Policy (CAP), the<br />

European Commission has now officially<br />

published its ideas about the further reform<br />

of the sugar market regime. According to<br />

these proposals, the sugar market regime<br />

will end as defined in the current regulations<br />

on 30 September 2015 at the end of<br />

the 2014/15 financial year. This means that<br />

the main elements concerning the quota<br />

regulations and the minimum beet price<br />

will be dropped from 1 October 2015. A<br />

private storage system is proposed to stabilise<br />

the market. The relationships with<br />

the beet farmers are to be regulated on the<br />

basis of mandatory sector agreements. In<br />

addition, the proposal also includes dropping<br />

the production levy, and removing<br />

all export restrictions.<br />

The European Parliament recently<br />

advocated continuing the sugar market<br />

regime until 2020. In agreement with the<br />

Umbrella Organisation of the North German<br />

Sugar Beet Growers, the Confederation<br />

of Euro pean Beet Growers (CIBE) and the<br />

Umbrella Organisation of the German Sugar<br />

Industry, <strong>Nordzucker</strong> also advocates a<br />

continuation of the sugar market regime<br />

until 2020. <strong>Nordzucker</strong> is in favour of the<br />

Commission’s proposal to drop the production<br />

levy and remove export restrictions.<br />

Continuation from page 10 “Hedging currency risks”<br />

gains and creates a reliable basis for estimating<br />

our corporate revenues.<br />

The <strong>Nordzucker</strong> Group has a range of<br />

house currencies such as the euro, the Polish<br />

zloty and the Swedish crown. In addition,<br />

there are also the currencies of our clients<br />

and suppliers, such as the US dollar.<br />

Continuation of the existing system is<br />

necessary to safeguard supplies of sugar<br />

from beet to cover a major part of the<br />

demand on the European market, and to<br />

uphold the planning security of our beet<br />

growers. Additional flexible instruments,<br />

such as the authorisation of non-quota<br />

sugar for the EU food market, and facilitating<br />

imports if the preference imports do<br />

not materialise must be implemented early<br />

The <strong>Nordzucker</strong> Treasury department<br />

works closely with the procurement and<br />

sales departments to identify as early as<br />

possible any currency and price fluctuation<br />

risks which may affect <strong>Nordzucker</strong>,<br />

and to take the appropriate hedging<br />

measures. A great deal is involved until a<br />

NEws UpdatE<br />

Will the minimum price and quota regulations be abandoned after 2015? The future of the sugar market regime<br />

will be negotiated as part of the CAP reform.<br />

on in future by the Commission in response<br />

to shortages in supplies.<br />

The Commission’s proposals on the<br />

sugar market regime will be discussed<br />

as part of the reform of the whole CAP. The<br />

negotiations will continue into 2013. We will<br />

raise our interests in this debate. Independent<br />

of these discussions, it is vital to ensure<br />

that we are well prepared for all possible<br />

outcomes of this reform process. n kds<br />

package of cane sugar arrives on a supermarket<br />

shelf. n<br />

Nina tatter<br />

Corporate Communications<br />

<strong>Akzente</strong> 03/11 11


BEEt<br />

The 20 ·20 · 20 <strong>Nordzucker</strong> project is a<br />

challenge which we are tackling in many<br />

small steps in all Group regions by bundling<br />

short-term and medium-term activities.<br />

In 2011, competence teams started their<br />

work in the cultivation regions. These<br />

working groups will work in more detail<br />

on specific issues together with the farmers.<br />

This joint effort between beet farmers,<br />

<strong>Nordzucker</strong> beet office staff, and research<br />

and technology partners aims to boost<br />

sugar yields so that at least 20 per cent<br />

of <strong>Nordzucker</strong> farmers can achieve 20<br />

tonnes of sugar per hectare by 2020.<br />

Refining the production technology<br />

Implementing this objective partially involves<br />

direct improvements in production<br />

technology. This involves scrutinising the<br />

whole process chain from tillage to sowing<br />

and beet harvesting. This frequently concerns<br />

details which are already well known<br />

but are not yet implemented adequately<br />

on a regional basis. In addition, we want to<br />

elaborate unidentified effects and relationships:<br />

the type of potential that can only<br />

be revealed by focused research activity<br />

12<br />

SERiES: 20 · 20 · 20<br />

20 ·20 ·20<br />

Boosting yields on<br />

a systematic basis<br />

Numerous activities in all <strong>Nordzucker</strong> cultivation regions<br />

and effectively implementing the necessary<br />

measures. Research today is so specialised<br />

that <strong>Nordzucker</strong> sees the key to its<br />

success here in tailored partnerships. This<br />

means that the activities have to be intelligently<br />

subdivided into the various disciplines<br />

so that work can be carried out by<br />

organisations with the relevant technical<br />

expertise.<br />

Harvesting what has grown<br />

<strong>Nordzucker</strong> already invests a great deal of<br />

time and effort into every aspect which<br />

can reduce the losses incurred when lifting<br />

and processing the mature sugar beet. The<br />

use of harvesters, the loading and cleaning<br />

processes, as well as clamp storage, are all<br />

vital process steps where we need to do<br />

more to mobilise the still considerable reserves.<br />

Letter, portal, SMS: who can we reach<br />

via which channel?<br />

Elaborating measures which boost yields is<br />

one thing. Just as important, if not more<br />

so, is getting these measures across to<br />

those who need to implement them, and<br />

Competence team<br />

meeting in Wanzleben.<br />

realising them in practice. A vital aspect<br />

here is the optimal organisation of this<br />

knowledge transfer. This refers both to<br />

<strong>Nordzucker</strong>’s in-house consulting organisation<br />

and implementation, and to the communication<br />

channels and media which are<br />

used. This raises the question: which is the<br />

best communication channel? Direct discussions<br />

with consultants, SMS, e-mail, portal,<br />

fax or even the good old letter? The most<br />

important thing is that <strong>Nordzucker</strong> satisfies<br />

the different communication habits of its<br />

many farmers.<br />

Pages 13 and 14 present a number of<br />

concrete measures to boost yields in the<br />

regions.<br />

dr Ulf wegener<br />

Senior Manager Agricultural<br />

Sourcing Strategies


20 · 20 · 20 in Central Europe<br />

Highlighting the potential<br />

for boosting yields<br />

In addition to the work of the <strong>Nordzucker</strong><br />

competence teams, numerous tests have<br />

been and are being carried out in North<br />

Germany to highlight the potential for<br />

boosting yields in future. Work is currently<br />

focused on:<br />

Growing-space optimisation (equally<br />

spaced seeds): Tests have been carried out<br />

to see whether a square pattern of beet<br />

plants – in other words, a smaller distance<br />

between rows but a greater distance between<br />

each sugar beet plant in the rows<br />

– can boost yields compared to the current<br />

cultivation practice.<br />

Early sowing: “A rule of thumb is: the earlier<br />

the sowing, the better the harvest.”<br />

This is only true, however, if the soil is in<br />

optimum shape, and the sugar beet varieties<br />

used are shoot beet resistant.<br />

Under-root fertilising: The focus here was<br />

previously on nitrogen fertiliser. The latest<br />

20 · 20 · 20 in Northern Europe<br />

Learning from the best<br />

Nordic Sugar is actively integrating its beet<br />

farmers into the 20 · 20 · 20 project. “How<br />

can we help our farmers get even better?”<br />

This was the question discussed at the first<br />

meeting of our top farmers. The answer is<br />

obvious: we jointly have to concentrate primarily<br />

on the complex and difficult questions<br />

with high improvement potential.<br />

Doing more to safeguard the early and<br />

reliable establishment of the crop: The<br />

most important aspect is crop establishment.<br />

We are therefore currently working<br />

together with research organisations to<br />

elaborate a development programme to<br />

increasingly safeguard early and reliable<br />

plant development – hopefully with the<br />

help of new technologies and cultivation<br />

methods.<br />

New project in North Germany: autumn strip-till sowing. This involves creating strips<br />

in October for beet sowing the following spring. Sowing is carried out directly in these<br />

strips. This can only be done with the use of georeference data because the strips created<br />

in autumn have to be relocated again down to an accuracy of two centimetres<br />

by the sowing machinery in the following spring.<br />

tests are looking at the placement of multinutrient<br />

fertilisers.<br />

Leaf analysis: Do neighbouring plants with<br />

different growth behaviours but with the<br />

same nutrient contents in the soil have different<br />

nutrient contents in their leaves?<br />

Can this information be used to derive<br />

special fertiliser recommendations?<br />

Autumn strip-till sowing: The autumn<br />

strip-till sowing project is a completely<br />

new research area which <strong>Nordzucker</strong> is<br />

looking at together with two partners.<br />

After the successful implementation of<br />

strip-till sowing on light soils – this means<br />

Focusing more intensely on losses: We are<br />

also focusing on harvesting losses. We<br />

have initiated training courses for drivers<br />

of harvesting machinery. The aim is to improve<br />

the awareness of drivers and farmers<br />

for potential losses, and to find out ways<br />

of reducing such losses. Nordic Sugar has<br />

developed a new app to quickly evaluate<br />

harvesting quality. The small smartphone<br />

application enables farmers to reliably and<br />

quickly estimate the losses when they are<br />

out in the field. n<br />

Christer sperlingsson<br />

Senior Manager<br />

Beet Supply<br />

Nordic Sugar<br />

preparing the soil in strips and simultaneously<br />

sowing the seeds in the spring – we<br />

are now looking at whether this procedure<br />

can also be successful in heavy soils.<br />

In addition to our ongoing research<br />

projects, <strong>Nordzucker</strong> harvesting training<br />

courses and 2011 harvesting loss monitoring<br />

programme also both aim to fully exploit<br />

the existing yield potential. n<br />

dr andreas windt<br />

Manager Agricultural<br />

Consulting<br />

BEEt<br />

In the past it has been difficult to objectively assess<br />

harvesting quality. Now, with Nordic Sugar’s new<br />

mobile app, harvester drivers and beet farmers can<br />

now determine the losses from broken roots with a<br />

few taps on the touch screen.<br />

>><br />

<strong>Akzente</strong> 03/11 13


BEEt<br />

Continuation from page 13<br />

“Boosting yields on a systematic basis”<br />

20 · 20 · 20 in Eastern Europe<br />

Preference for mulch<br />

sowing<br />

The 20 · 20 · 20 project was discussed in<br />

2011 with the farmers’ associations in<br />

Poland and Slovakia. The feedback was<br />

very good and the topic was discussed<br />

at numerous farming meetings. We have<br />

also informed the sugar beet research<br />

organisations about <strong>Nordzucker</strong>’s objectives.<br />

We integrate the 20 · 20 · 20 targets in our<br />

daily consulting and information work. In<br />

addition, we have also initiated a regular<br />

exchange of expertise with our 20 best<br />

farmers. Different groups of farmers are<br />

working on 20·20·20 to ensure that our<br />

activities can be customised to the needs<br />

of each and every farming enterprise.<br />

Preference for mulch sowing: One of our<br />

major objectives in Poland is to reduce<br />

the amount of ploughing in spring and<br />

prepare the fields as much as possible in<br />

autumn. Seed bed tillage in Slovakia is<br />

also to be concentrated in the autumn<br />

period. The focus here, however, is on<br />

tillage without ploughing. We want to<br />

increase the proportion of mulch sowing<br />

in both countries to improve the soil<br />

structure and water retention capacities.<br />

14<br />

Tests are being carried out in North Germany to see whether the square spacing of beet<br />

plants produces a higher yield.<br />

Sowing early and quickly: The biggest<br />

challenge in both countries is early sowing.<br />

Sugar beet is in competition with other<br />

crops which have to be sown in spring.<br />

They have to be drilled at the right time,<br />

not just when all of the other work has<br />

been finished. In addition, we want to<br />

concentrate the sowing period further to<br />

achieve compact sowing periods under<br />

optimal conditions.<br />

Most important success factor: plant<br />

density: Independent of the beet growth<br />

phase, weeds should be sprayed at a very<br />

early stage. In the case of fungicides, a local<br />

monitoring programme tracks regional infections.<br />

We give special recommendations<br />

for the proper application of fungicides<br />

with the aim of preventing their excessive<br />

use. But the most important factor for the<br />

success of the harvest in Poland is plant<br />

density. Our objective is 100,000 plants<br />

per hectare.<br />

Harvesting work: To reduce harvesting<br />

losses further, all of the people involved<br />

need to know exactly what they have to do.<br />

<strong>Nordzucker</strong> therefore invites all participants<br />

(harvester drivers, beet transporters,<br />

beet farmers) to training courses. Another<br />

objective for Poland is the more frequent<br />

use of six-row harvesters. As a general rule,<br />

beet clamps have to be protected from the<br />

weather from 20 November onwards. Beet<br />

storage in Slovakia is to be increasingly done<br />

on concrete surfaces to ensure better loading<br />

and cleaning. n<br />

dr Gerd Jung<br />

Senior Vice President Beet<br />

Procurement Eastern Europe<br />

New member of the Supervisory Board: Matts Eskel Rosendahl<br />

At this year’s <strong>Nordzucker</strong> <strong>AG</strong> annual general meeting on 7 July, the Swede Matts Eskel Rosendahl was voted onto the<br />

<strong>Nordzucker</strong> <strong>AG</strong> Supervisory Board. Rosendahl gained 99.93 per cent of the votes, and succeeds Gert Lindemann who<br />

stepped down from his office with effect from 24 February 2011 after being appointed Minister of Agriculture in<br />

Lower Saxony.<br />

Rosendahl (58) grew up on a farm near Örtofta, and studied agriculture with a major in economics at the<br />

Swedish University for Agriculture SLU (Sveriges Lantbruksuniversitet) in Uppsala. After completing his degree, he<br />

specialised in finance and worked in various positions in the food sector: between 1984 and 1989, he was initially the<br />

deputy finance manager and later the finance director of the Swedish preserved-vegetable producer Felix AB. He then<br />

moved to the food group Procordia Food as the finance director. He then occupied various positions at the Swedish<br />

co-operative Swedish Meats ek. Förening, where he worked as finance director and chief financial officer between 2001<br />

and 2009. Matts Eskel Rosendahl has been a consultant since 2010. The <strong>Nordzucker</strong> <strong>AG</strong> Supervisory Board benefits from<br />

his many years of experience in finance departments, and his in-depth knowledge of the Scandinavian food market. n


Polagra 2011<br />

<strong>Nordzucker</strong> showcased<br />

in top form<br />

<strong>Nordzucker</strong> presented its products at<br />

Polagra-Food for the seventh time. The<br />

trade fair took place in the Polish city of<br />

Poznan from 12 to 15 September 2011.<br />

It is Eastern Europe’s most important<br />

food exhibition and boasts around 1,000<br />

exhibitors and over 50,000 visitors.<br />

The traditional industrial fair attracted more<br />

attention than usual this year because of<br />

the Polish presidency of the EU Council –<br />

the show was therefore given a completely<br />

new look. And alongside the usual company<br />

representatives, purchasing managers<br />

and retail chains from across Europe,<br />

the visitors this year also included numerous<br />

representatives from politics, embassies<br />

and national chambers of commerce.<br />

Good feedback on the first <strong>Nordzucker</strong><br />

Congress<br />

<strong>Nordzucker</strong> Polska made 200 per cent use<br />

of this special trade fair year: the trade visitors<br />

not only enjoyed an innovative presentation<br />

of <strong>Nordzucker</strong> products on the<br />

enlarged stand, 70 selected visitors were<br />

also invited to attend the first <strong>Nordzucker</strong><br />

Congress – and <strong>Nordzucker</strong> Polska had a<br />

very good response from the invitations it<br />

sent out to customers and business partners,<br />

and representatives of the authorities,<br />

government and the media.<br />

The highlight of this year’s Polagra fair was<br />

the <strong>Nordzucker</strong> Congress, which was implemented<br />

with the active involvement of<br />

<strong>Nordzucker</strong> Director Mats Liljestam and<br />

Dr Volker Diehl, Senior Vice President Sales<br />

<strong>Nordzucker</strong> Eastern Europe. The participants<br />

at the congress included representatives<br />

of industry, trade, retail, authorities,<br />

banks and trade media. The speech by<br />

the President of the Poznan International<br />

Fair, Andrzej Byrt, attracted a great deal<br />

of attention, as did the brief appearance<br />

of the Deputy Minister of Agriculture,<br />

Andrzej Butra, who is responsible for the<br />

sugar market.<br />

Detailed business information was<br />

presented during the congress. Mats Liljestam<br />

analysed our division from a global<br />

point of view. Volker Diehl provided the<br />

participants with an insight into the European<br />

market and Eastern European Region.<br />

Maiusz Tomczak, Senior Sales Manager<br />

<strong>Nordzucker</strong> Polska, presented the activities<br />

of <strong>Nordzucker</strong> Polska in detail, not forgetting<br />

to also explain the special features of<br />

the Polish market. And last but not least,<br />

Lars Bo Jorgensen, General Manager NP<br />

Sweet, presented the new NP Sweet division.<br />

The participants used the lively forum<br />

discussion at the end to ask the panel a<br />

large number of questions.<br />

The exhibition team: the Polish sales team, guests from Slovakia and the regional<br />

managers who all played their part in the success of the congress. From left to right<br />

(upper row): Mariusz Tomczak, Jacek Drejling, Ivan Kardoš, Volker Diehl, Mats Liljestam,<br />

Marek Kmita, Lars Bo Jorgensen, Tomasz Wroblewski, Piotr Wawro, Lubomir Fischer;<br />

below: Dirk Clauss, Danuta Dabrowska, Norbert Antalik, Eva Krook.<br />

This year’s enlarged <strong>Nordzucker</strong> stand, which was<br />

accessible from all sides this time, greeted Polagra<br />

visitors with general information on the ground floor,<br />

and provided space on the upper floor for discussions<br />

with <strong>Nordzucker</strong> clients. Each of the four sides of the<br />

stand was dedicated to one product group.<br />

Eva Krook presented <strong>Nordzucker</strong> Polska’s Sweet Stevia<br />

product selection to interested visitors, and explained<br />

the research and development work being conducted<br />

on completely new options for sweetening.<br />

Acanthus Aureus for outstanding marketing<br />

by <strong>Nordzucker</strong> Polska.<br />

The Group’s Eastern Europe Region presented<br />

itself in Poznan as an altogether<br />

strong part of <strong>Nordzucker</strong>. <strong>Nordzucker</strong><br />

provides its customers in Eastern Europe<br />

with high quality products and services,<br />

and is open for the establishment of<br />

strong partnerships on the basis of the<br />

exchange of expertise and information.<br />

The highlight of Polagra was the bestowal<br />

of the Acanthus Aureus Awards 2011:<br />

<strong>Nordzucker</strong> Polska received a prize for the<br />

second time for the exemplary implementation<br />

of its marketing strategy – a major<br />

success for the whole <strong>Nordzucker</strong> team. n<br />

lubomir Fischer<br />

Marketing Manager<br />

Eastern Europe<br />

<strong>Akzente</strong> 03/11 15


MarKEts aNd CliENts SPOTLiGHT ON THE MARKET<br />

Sugar demand remains high<br />

Prices well above the EU reference price<br />

The prices for sugar on the world markets<br />

have been unusually high since 2010. And<br />

the prices within the EU are currently also<br />

well above the reference price. This price<br />

rise has been significantly influenced by<br />

the decline in stocks and the supply shortages<br />

in the markets. The high world market<br />

price in turn led to a reduction in sugar<br />

imports from ACP/LDC countries to the EU<br />

because the low EU price meant that sugar<br />

exporters could sell their goods more profitably<br />

in other countries. This situation – not<br />

foreseen during the reform of the sugar<br />

market regime in 2006 – has caused the<br />

European Commission to respond by implementing<br />

three measures to ensure that<br />

the EU market is adequately supplied with<br />

sugar: converting 526,000 tonnes of nonquota<br />

sugar into quota sugar for human<br />

consumption, opening a tariff quota of<br />

500,000 tonnes without charging import<br />

duties and tendering the tariff rate for<br />

The supply situation remains tense despite high production.<br />

16<br />

imports. This tender gained offers of<br />

356,566 tonnes of sugar by the end of<br />

September. All of these measures made<br />

around 1.4 million tonnes of additional<br />

sugar available for the EU market.<br />

Production: Positive balance expected<br />

The outlook for the sugar market in the<br />

2011/2012 financial year seems, however,<br />

to be developing much more positively.<br />

We are again expecting a positive world<br />

sugar balance after two years of shortages<br />

on the world markets. According to the<br />

latest estimate from F.O. Licht, world sugar<br />

production in the 2011/2012 financial year<br />

is forecast to be around 5 million tonnes<br />

in excess of expected consumption, with<br />

total production of 176 million tonnes. This<br />

is due to the excellent harvests in the EU,<br />

India and Russia. The first estimates suggest<br />

that the EU will produce 2.4 million<br />

tonnes more than in the previous year – to<br />

give a total volume of 17.4 million tonnes.<br />

Austria<br />

Belgium<br />

Czech Republic<br />

Denmark<br />

Finland<br />

France<br />

Germany<br />

Greece<br />

Hungary<br />

Italy<br />

Lithuania<br />

Netherlands<br />

Poland<br />

Rumania<br />

Slovakia<br />

Spain<br />

Sweden<br />

U.K.<br />

EU<br />

The current estimates are that the raw sugar<br />

production of Europe’s top producing<br />

countries – France and Germany – will be<br />

4.6 and 4.2 million tonnes respectively. If<br />

the quota sugar production remains unchanged<br />

at 13.3 million tonnes, this will<br />

mean an increase in non-quota sugar production<br />

to 4.1 million tonnes, a year-onyear<br />

rise of around 2.4 million tonnes.<br />

Outlook: Continued high domestic<br />

demand<br />

Despite the increase in production in the EU,<br />

there will still be supply problems even in<br />

the new financial year. This is due to the low<br />

stocks at the beginning of the financial year,<br />

as well as the continuing high demand in the<br />

EU – which in our opinion has been underestimated<br />

by the European Commission.<br />

Moreover, no rise is expected in imports<br />

from ACP/LDC countries. Against this background,<br />

the EU must therefore reach a<br />

decision early on continuing the additional<br />

Changes in sugar production 2011/12 to 2010/11<br />

Estimates in per cent<br />

Source: F.O. Licht<br />

-5 0 5 10 15 20 25 30


measures adopted in the last financial year<br />

to supply the EU sugar market. The preferred<br />

choice of instrument here must be<br />

the release of non-quota sugar.<br />

The significant fluctuation in prices on<br />

the world market for sugar in recent months<br />

will most probably continue, particularly<br />

because of the uncertainty in the financial<br />

markets. But the expected growth in stocks<br />

will probably ultimately lead to slightly<br />

lower prices overall on the world market. n<br />

Change in sugar price since 2006<br />

In EUR per tonne<br />

650<br />

550<br />

450<br />

350<br />

250<br />

150<br />

September<br />

2006<br />

September<br />

2007<br />

EU reference price<br />

dr Klaus schumacher<br />

Group Vice President<br />

Communications,<br />

Economics, Public Affairs<br />

thordis Möller<br />

Economics<br />

Source: EU price reporting 15/09/2011<br />

632 €/t<br />

September<br />

2008<br />

542 €/t<br />

September<br />

2009<br />

September<br />

2010<br />

538 €/t<br />

404 €/t<br />

September<br />

2011<br />

EU market price World market price €/t<br />

Early start to the 2011/12 campaign,<br />

<strong>Nordzucker</strong> factory in Clauen.<br />

Sugar production and consumption around the world<br />

2002 – 2011<br />

200<br />

180<br />

160<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

2002<br />

2003<br />

2004<br />

Change in cultivated<br />

area in %<br />

(right-hand scale)<br />

Source: F.O. Licht<br />

Sugar on the world market is still more expensive than in the EU. A good harvest is expected in the EU in 2011/12.<br />

16 4 14 2 5<br />

-1<br />

-9<br />

2005<br />

MarKEts aNd CliENts<br />

2006<br />

-16<br />

2007 2008 2009 2010 2011<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

-10<br />

-20<br />

-30<br />

-40<br />

-50<br />

Consumption (in 1,000 tonnes, left-hand scale)<br />

Production (in 1,000 tonnes, left-hand scale)<br />

-7<br />

<strong>Akzente</strong> 03/11 17


MarKEts aNd CliENts<br />

What is our sugar used for?<br />

Just almonds, sugar and<br />

the “sweet secret”<br />

We visit Niederegger<br />

How is a marzipan star or a tasty marzipan<br />

loaf produced? In Lübeck, I went to look<br />

in detail at how <strong>Nordzucker</strong> and almonds<br />

are turned in marzipan. Eva Mura, my<br />

colleague at Niederegger takes me on a<br />

tour of the production facilities. Before<br />

we start though, I pull on a white lab coat<br />

which extends down below my knees, take<br />

off my watch, and put on a disposable hat.<br />

I have to make sure that all my hair is<br />

tucked away safely beneath the hat.<br />

The tour can now begin. And that means<br />

starting with almonds. Niederegger is supplied<br />

with almonds from the Mediterranean<br />

area. They are sent to Lübeck without their<br />

wooden shells. The light coloured nut is<br />

only covered by a thin brown skin. We have<br />

arrived in the room where the almonds<br />

are stripped of this last coating.<br />

It is loud. We have to shout into each<br />

other’s ears to make ourselves understood.<br />

Otherwise all you can hear is the noise of<br />

the machinery. Three boiling machines are<br />

working at the same time. Each one consists<br />

of a large funnel, a horizontal pipe extending<br />

to the left and a wide vertical pipe<br />

with a diameter about the same as the<br />

18<br />

COVER<br />

length of my arm. The almonds fall through<br />

the funnel onto a strongly vibrating conveyor<br />

belt. That is why it is so loud in the<br />

room. The belt travels through the pipe. As<br />

well as being shaken up, the almonds are<br />

also exposed to steam, which loosens the<br />

skin so that it can be shaken off. When they<br />

arrive at the bottom, the almonds are flushed<br />

with water in the second pipe. A vibrating<br />

spiral conveyer then raises the almonds to<br />

another level where the almonds pass in<br />

front of an infrared camera. This checks<br />

whether the almonds have been skinned<br />

and are white.<br />

Back to the start<br />

The apparently spotless almonds are then<br />

transported into the next room. We follow.<br />

This is where sugar<br />

enters the scene. Fine<br />

to medium-grained<br />

crystal sugar.<br />

Niederegger currently produces 30 tonnes of the finest marzipan every day in a huge range of shapes.<br />

It is much quieter here. Seven women sit<br />

around a one-meter-wide conveyor belt.<br />

The almonds travel past in front of their<br />

eyes. The “almond ladies” manually check<br />

what the infrared monitoring camera missed<br />

and send back the almonds which have<br />

not yet been stripped of their brown skins.<br />

This is important because quality is a big<br />

priority here. At the end of the conveyor<br />

belt, the almonds fall into a stainless steel<br />

container. Jets spray on some water. The<br />

almonds are drawn upwards through a small<br />

pipe by the suction of the water. This transports<br />

them into a third room – the production<br />

area. It smells of almond oil. The<br />

heat of the room wafts the scent in my<br />

direction in a matter of seconds. The pipe<br />

then runs downwards again behind us at<br />

the back of the room. At the end of the<br />

pipe, it spits out almonds which are then<br />

washed again in two large perforated copper<br />

drums. The almonds constantly arriving<br />

at one end, push the almonds that are<br />

already there to the front. Water suction<br />

then transports them again through a pipe<br />

to the next station. This is where sugar enters<br />

the scene. Fine to medium-grained<br />

crystal sugar.<br />

The almonds fall from above on the<br />

right into a funnel and then into a large<br />

rectangular tub. It has weighing scales attached.<br />

The sugar now rains down from<br />

above on the left to join the almonds. Two<br />

thirds almonds to one third sugar – the basic<br />

recipe for marzipan. Add a bit of water<br />

to be able to stir the mixture better. There<br />

are two of these weighing and mixing installations.<br />

The mixture then travels from<br />

the container to a roller on a conveyor belt.<br />

The roller is made of granite. Like a huge<br />

heavy mangle, the roller crushes the sugaralmond<br />

mixture. First coarsely. And then on<br />

to a second roller with a finer surface.<br />

Niederegger currently produces around<br />

30 tonnes of marzipan per day.<br />

Shimmering heat above the kettles<br />

The almond and sugar dough is the raw<br />

marzipan mixture. Niederegger does not


add any more sugar in the subsequent<br />

processing steps – unlike other manufacturers<br />

which do add sugar. The mixture that<br />

is squeezed out by the rollers is pushed<br />

into 100-kilogramme trolleys by a man with<br />

an oversized dough scraper. The mixture<br />

is then again transported to a higher level,<br />

the trolley being moved up to a roasting<br />

kettle. There are 20 of them standing in<br />

the room in two rows. It is warm in here.<br />

The round copper cauldrons are heated<br />

from below with an open flame. I can see<br />

the heat shimmering above the kettles. A<br />

large stirrer turns constantly in the kettles to<br />

ensure that nothing burns on at the bottom.<br />

The marzipan mixture now has a temperature<br />

of 90 degrees Celsius. Eva Mura explains:<br />

“This is where the marzipan gets its<br />

aroma. And the sugar crystals are melted<br />

by the heat.” Smiling she adds: “So that<br />

nothing crunches when people bite into<br />

the marzipan.”<br />

Before the now cream-white marzipan<br />

can be processed further, it has to be cooled<br />

down again. This is done in a large copper<br />

kettle into which dry ice is blown from above<br />

onto the marzipan mixture. The mixture<br />

then goes on further into a type of mincer<br />

which presses the marzipan into huge<br />

50-kilogramme blocks. They<br />

are then vacuum-packed<br />

and stored for furtherprocessing.<br />

Niederegger’s sweet secret<br />

But the most important ingredient is still<br />

missing. Although a mixture of almonds<br />

and sugar is marzipan, it is not Niederegger<br />

marzipan. This requires the addition of the<br />

“sweet secret”. It is apparently a liquid<br />

similar to rose water. This is added after a<br />

few days of resting in the maturing room.<br />

We now go to the final processing<br />

area. Mmm – it smells really good here! It<br />

smells of warm chocolate. The machine<br />

which is stamping out marzipan stars is my<br />

favourite: it is filled with marzipan paste at<br />

the top, and at the bottom, a large black<br />

roller presses out the stars. I count 15 stars<br />

in a row. How many rows are there? Maybe<br />

ten? Whatever, a galaxy of stars lands on<br />

the conveyor belt in no time at all. And<br />

then the best bit: stars fall onto a second<br />

conveyor belt where they lie with their<br />

backs facing upwards. They are now coated<br />

with chocolate. The naked marzipan<br />

stars with the chocolate coated bases are<br />

cooled down and then “chocolated” a second<br />

time. The bases of the stars are therefore<br />

double chocolated. Aha, that is why<br />

they make such a nice cracking sound!<br />

When the stars have been coated with<br />

chocolate twice over, the star conveyor<br />

belt then passes through a second 20-metre-long<br />

cooling duct. The stars are now<br />

cool, ready and can be wrapped.<br />

In the packaging line, not only<br />

stars are being packed, but also<br />

MarKEts aNd CliENts<br />

A large stirrer turns constantly in the roasting kettle to ensure that nothing burns on at the bottom. What the infrared camera misses is found<br />

by the “almond ladies”.<br />

Stars, hearts, loaves and marzipan pieces<br />

are being packaged.<br />

marzipan loaves, hearts and marzipan pieces.<br />

The brightly coloured thin aluminium foil<br />

runs through a machine and packages every<br />

star separately. One breaks every now and<br />

again. This is my chance: I can officially eat<br />

a fresh marzipan star – fantastic! Once the<br />

stars have been wrapped up, they are put<br />

into cartons by hand. Countless cartons of<br />

stars, loaves, good-luck piglets and Father<br />

Christmases are stacked at the end of the<br />

hall. Niederegger has 300 different marzipan<br />

articles in its range. And a third of each<br />

one is <strong>Nordzucker</strong>. n<br />

Nina tatter<br />

Corporate Communications<br />

<strong>Akzente</strong> 03/11 19


Bremer<br />

Klaben<br />

Ingredients:<br />

2 packets of dry yeast<br />

200 ml milk, warm<br />

750 g flour<br />

130 g “Unser Feinster” sugar from SweetFamily<br />

1 Tsp salt<br />

1 Tbsp rum<br />

1 Tsp lemon peel, grated<br />

6 drops bitter almond oil<br />

2 pinches cardamom, ground<br />

2 pinches mace, ground<br />

250 g butter, clarified<br />

300 g raisins<br />

150 g currants<br />

100-150 g candied peel<br />

100 g almonds, ground<br />

50 g SweetFamily icing sugar<br />

Preparation:<br />

Place the flour into a mixing bowl and mix it together<br />

with the dry yeast, grated lemon peel, cardamom and<br />

mace. Add the sugar and the milk and knead everything<br />

into a smooth dough. Now also knead in the<br />

salt, rum, bitter almond oil and clarified butter. Allow<br />

the dough to rise for about an hour in a warm place.<br />

Then knead in the currants, candied peel, raisins and<br />

almonds. Shape the dough into a loaf and bake at<br />

150 °C for 45 – 55 minutes. Brush the butter onto the<br />

slightly cooled Klaben loaf and sprinkle with the icing<br />

sugar.<br />

Preparation time:<br />

Approx. 45 minutes excluding the waiting times<br />

Nutritional values per 100 g:<br />

Energy: 365 kcal<br />

Fat: 13.8 g<br />

Carbohydrates: 53.2 g<br />

Protein: 5.6 g

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