Akzente - Nordzucker AG
Akzente - Nordzucker AG
Akzente - Nordzucker AG
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▼<br />
<strong>Akzente</strong><br />
News from <strong>Nordzucker</strong> | Issue 3 | November 2011<br />
Sweet outlook<br />
This is how sugar plays its part<br />
Campaign starts under good<br />
conditions.<br />
▼<br />
No sugar market regime<br />
after 2015?<br />
▼<br />
20 · 20 · 20: Numerous<br />
activities in all regions.
CoNtENts<br />
Good start to the 2011/12 campaign<br />
at the <strong>Nordzucker</strong> factories.<br />
2<br />
NEWS UPDATE<br />
▼ ▼<br />
▼<br />
▼<br />
BEET<br />
4 “Sugar price depends on the world market” –<br />
Interview with Mats Liljestam<br />
5 100 days in office: Supervisory Board Chairman<br />
Hans-Christian Koehler<br />
6 Early start under good conditions – 2011 campaign<br />
in the <strong>Nordzucker</strong> factories<br />
8 Beet development 2011<br />
9 Solidly financed – Interview with Dr Michael Noth<br />
9 Half-year report: Satisfactory performance<br />
10 Treasury: Hedging currency risks<br />
11 European Commission does not plan to extend<br />
the sugar market regime<br />
12 SERiES: 20 ·20 ·20: Boosting yields on a systematic basis<br />
14 New member of the Supervisory Board: Matts Eskel Rosendahl<br />
MARKETS AND CLIENTS<br />
15 Polagra 2011: <strong>Nordzucker</strong> showcased itself in top form<br />
16 Spotlight on the market<br />
18 What is our sugar used for? – We visit Niederegger<br />
COMMUNITY<br />
6 4<br />
20 Recipe: Bremer Klaben<br />
15<br />
Sugar price depends on the world market. <strong>Nordzucker</strong> presented its products at Polagra-Food<br />
for the seventh time.<br />
Imprint<br />
Published by: <strong>Nordzucker</strong> <strong>AG</strong>, Küchenstrasse 9, 38100 Braunschweig. Telephone +49 (0)531 2411 314, Fax +49 (0)531 2411 378, akzente@nordzucker.de | Editorial team (eds.):<br />
Helmut Bleckwenn, Susanne Dismer-Puls (sdp), Oliver Ditsch, Rolf Hoffmann, Tanja Schneider-Diehl (tsd), Dr Klaus Schumacher (kds), Marion Stumpe (ms), Nina Tatter (nt), Dr Ulf<br />
Wegener | Layout and typesetting by: Sieler Kommunikation und Gestaltung GmbH, Frankfurt | Printed by: Sigert GmbH Druck- und Medienhaus, Braunschweig | Image credits:<br />
Fotolia, iStockPhoto, Niederegger, Günter Nimptsch, Nordic Sugar, <strong>Nordzucker</strong>, Shutterstock
Hartwig Fuchs<br />
Dear shareholders and friends of <strong>Nordzucker</strong>,<br />
The autumn is here, the beet harvest is progressing and the beet campaign is running at full steam. All of our<br />
13 factories have made a good start to the campaign, and we naturally hope that this situation will continue.<br />
This is also an opportunity to look back at the year as it nears its end. In the half-year report which we have<br />
just published, we were able to inform you that the first half of the 2011/12 financial year closed with a very<br />
satisfactory performance. In the first six months, <strong>Nordzucker</strong> generated revenues of Euro 900.3 million – which<br />
although slightly lower than last year, came hand-in-hand with a much better operating result (EBIT). In the<br />
first half-year, EBIT was at Euro 112.0 million – up from Euro 83.1 million the previous year. This good result<br />
was attributable to many factors, including the market conditions, our successful efforts as part of our Profitability<br />
plus efficiency programme and the fact that we released ourselves from a number of underperforming assets last<br />
year and are now enjoying the fruits of this strategy.<br />
<strong>Nordzucker</strong> <strong>AG</strong> has moved forward in a stronger position after tackling the difficulties of the past. This is<br />
confirmed by the new syndicated loan contract we closed in June. Nevertheless, we still have some inherited<br />
burdens which we are dealing with in a committed fashion. But the main goal is the need to strengthen the<br />
company further to ensure we are well prepared for the challenges we face tomorrow.<br />
One major task is the question of how to sustainably and fairly enable our beet farmers to share in the sugar<br />
revenues: the profitability and financial health of the company must be seen as an important factor in this<br />
equation, at the same time as ensuring that beet farming continues to remain competitive in future. We need<br />
to tackle this issue in a forward-looking way because our objective is to take these aspects into consideration<br />
whilst guaranteeing at the same time that the same amount of land is still available for beet cultivation in the<br />
next five to ten years.<br />
Another major issue is the consolidation that is taking place on the global sugar market as well as the<br />
European sugar market. As we saw in October, the concentration process on the European sugar market<br />
continues unabated: the French company Cristal Union announced its acquisition of its competitor Groupe<br />
Vermandoise. At the same time, major international players are assessing the European market. The number<br />
of sugar producers in Europe will decrease continuously in the next few years. There will only be a handful<br />
of independent companies on the market in a few years’ time – <strong>Nordzucker</strong> will be one of them. This is just<br />
as important for our shareholders as for our beet farmers, because we can only continue to determine the<br />
conditions for our farmers and shareholders ourselves if we have our own voice. We are committed to ensuring<br />
that this remains the case.<br />
Together with my colleagues on the Executive Board and all of the <strong>Nordzucker</strong> employees, I wish you a<br />
high-yielding autumn, and look forward to welcoming you to one of the winter meetings.<br />
Yours faithfully,<br />
Hartwig Fuchs<br />
“In a few years, there will only be a<br />
handful of independent companies<br />
on the market – <strong>Nordzucker</strong> will be<br />
one of them.”<br />
Editorial<br />
<strong>Akzente</strong> 03/11 3
NEws UpdatE<br />
Sugar price<br />
depends on the<br />
world market<br />
After Eastern Europe, the retail sector in Germany has now also raised the price for a<br />
kilo package of sugar.<br />
At the beginning of October, ALDI announced<br />
that it was raising the price for<br />
a kilo package of sugar from 65 cents to<br />
85 cents. Another discounter, Lidl, and<br />
the food retailing conglomerate REWE,<br />
announced their own price rises just one<br />
day later. Good reasons for <strong>Akzente</strong> to<br />
find out more from Mats Liljestam –<br />
<strong>Nordzucker</strong> Chief Marketing Officer.<br />
4<br />
<strong>Akzente</strong>: Mr Liljestam, large retail chains in<br />
Germany have significantly raised the price<br />
for a kilogramme of sugar. What is behind<br />
these price rises?<br />
Mats Liljestam: One has to be aware of<br />
many aspects to be able to assess these<br />
price rises properly. Firstly, there was a big<br />
price war amongst the food chains in autumn<br />
2009. Lidl dramatically dropped the<br />
Retailers implemented a delayed rise in prices.<br />
»<br />
Mats liljestam<br />
Chief Marketing Officer,<br />
<strong>Nordzucker</strong> <strong>AG</strong><br />
“It is important that the European<br />
Commission reaches an early<br />
decision on measures that need<br />
to be implemented, such as<br />
releasing non-quota sugar and<br />
additional imports.”<br />
price of flour and sugar at that time – the<br />
price for sugar for instance went down<br />
from 85 cents to 72 cents. ALDI joined in<br />
and slashed the price of a kilogramme of<br />
flour by 36 per cent, and cut the price for<br />
sugar by 19 per cent. The food retail chains<br />
were therefore putting themselves under a<br />
great deal of pressure. That is one of the<br />
factors. The other is that the food retailers<br />
in Germany – unlike those in Poland for<br />
instance – close long-term supply contracts<br />
with the suppliers – in other words, with<br />
us. You will probably remember reading in<br />
the newspaper in summer that the sugar<br />
prices in supermarkets in Poland and other<br />
Eastern European countries (comment from<br />
the editor: see <strong>Akzente</strong> 02/11) were on the<br />
up. That was attributable to the fact that<br />
the retail chains in Eastern Europe had only<br />
closed short-term supply agreements; and<br />
because the world market price for sugar<br />
was very high, the food retail groups also<br />
had to pay a very high price for their sugar.<br />
We were not affected by these factors in<br />
summer because we closed supply agreements<br />
lasting 12 months. These now need<br />
to be renewed and because the world<br />
market price is still high, the food retail<br />
chains also have to buy sugar at a higher<br />
price than they did in 2009 for instance.<br />
<strong>Akzente</strong>: But the sugar which we buy here is<br />
made from sugar beet and also comes from<br />
here. Why does the global market price have<br />
an impact?<br />
Mats Liljestam: It is true that we produce<br />
sugar here from sugar beet. But we also import<br />
sugar from the world market. The reforms<br />
to the sugar market regime made in
2006 stipulated that around 85 per cent of<br />
the sugar consumed in Europe can be<br />
produced here. The difference between<br />
this and overall consumption is to be<br />
covered by imports which the European<br />
Commission has pledged to the ACP and<br />
LDC countries. These quotas are aimed at<br />
helping the poorest countries in the world.<br />
However, because of the high world market<br />
prices, they have not supplied Europe<br />
with sugar. These countries have exported<br />
their sugar to other countries and not to<br />
the EU.<br />
The higher world market price is primarily<br />
attributable to poor harvests –<br />
mainly in Brazil. When we import sugar<br />
into Europe, we have to accept the conditions<br />
prevailing on the world market. The<br />
close link to the world market was always<br />
one of the main demands of the critics of<br />
Hans-Christian Koehler<br />
Chairman of the Supervisory<br />
Board, <strong>Nordzucker</strong> <strong>AG</strong><br />
the sugar market regime. Without the sugar<br />
quota though, the shortage this year<br />
would have been even more dramatic. In<br />
the long term, the sugar quota regulations<br />
are very important for safeguarding the<br />
supply security of the EU sugar market,<br />
which has now become very volatile.<br />
<strong>Akzente</strong>: A good sugar beet harvest is expected<br />
this year. But ALDI and other discounters<br />
have still raised their prices?<br />
Mats Liljestam: From a global point of<br />
view, sugar is still in relatively short supply<br />
– primarily because of poor harvests in<br />
Brazil and India last year, and the belowaverage<br />
harvest in the EU in 2010/11. This<br />
means that sugar is also in relatively short<br />
supply for our own needs, although this<br />
may seem paradoxical. This is why we<br />
moved early at the beginning of the year<br />
Breaks were yesterday<br />
100 days in office: Hans-Christian Koehler<br />
“In the past, there was still time after the<br />
annual general meetings for the harvest<br />
and a holiday.” Hans-Christian Koehler<br />
(56) has been the <strong>Nordzucker</strong> <strong>AG</strong> Supervisory<br />
Board Chairman since the beginning<br />
of July 2011. “Breaks are now a thing of<br />
the past; the Group continues to work<br />
without a pause,” is how he sums up his<br />
first 100 days in office.<br />
The farmer from Barum to the north<br />
of Uelzen is very familiar with the work of the Supervisory Board. He has<br />
been on the Supervisory Board since <strong>Nordzucker</strong> <strong>AG</strong> was established. His<br />
turbulent entry into the business with beet sweetness happened earlier<br />
– in 1997 as the full-time director of Zucker Aktiengesellschaft Uelzen-<br />
Braunschweig. Sugar beet and sugar have kept him busy ever since – on<br />
top of the 285 hectare market gardening enterprise which he runs as a<br />
partner in a GbR.<br />
Facts are not the only factors<br />
“A great deal has happened in 14 years,” he recalls: mergers, different<br />
philosophies, personalities and management styles, which he has experienced<br />
at close hand through his work in various sugar industry committees.<br />
Detailed knowledge is essential, and something he likes to acquire<br />
meticulously and whenever new aspects arrive. Another thing he has<br />
learnt the hard way: “it is not always the facts themselves which guide<br />
decisions in the end.”<br />
Nordic Sugar integration in the spotlight<br />
Committee and sector colleagues confirm the busy farmer’s openness,<br />
humour and huge reserves of stamina. “I have never shirked hard work,”<br />
NEws UpdatE<br />
to lobby the European Commission to implement<br />
additional measures. Unfortunately,<br />
the Commission reacted very tentatively so<br />
that the provision of non-quota sugar for<br />
the food sector and extra import quotas only<br />
had an impact on the market relatively late<br />
in the year, and therefore also helped push<br />
prices even higher. We think it is therefore<br />
all the more important for the European<br />
Commission to reach a decision as early as<br />
possible on any new measures which may<br />
be required, such as releasing non-quota<br />
sugar, and additional import options. One<br />
thing we know for sure is that the supply<br />
situation on the global sugar market remains<br />
relatively strained, and that the sugar price<br />
continues to be determined by the world<br />
market. And as I said earlier, the price level on<br />
the world market depends on many factors<br />
which we cannot influence in Europe. n<br />
he says and adds: “Everyone knows exactly where I stand.” Responsibility,<br />
the complex business and the new role motivate him. “<strong>Nordzucker</strong> is a<br />
strong company with potential, and the way things will develop in future<br />
remains exciting.” He sees the consolidation as almost completed. The<br />
main focus is now the speedy integration of Nordic Sugar within the Group.<br />
The consolidation process worldwide in the sugar sector is still proceeding<br />
apace. “There is a great deal of movement,” he says. <strong>Nordzucker</strong> has<br />
all the prerequisites required to grow further, and also to improve the<br />
necessary access to raw cane sugar without losing sight of the company’s<br />
own roots.<br />
After more than 200 winter meetings in all parts of North Germany,<br />
the green networker from the Uelzener Becken has long been no pure<br />
“Uelzener” anymore. “We are responsible for many regions, and our<br />
beet-growing shareholders everywhere have different ideas: those in<br />
Magdeburg differ from those in Hildesheim, those in Schleswig-Holstein<br />
differ from those from the Lüneburger Heide and from those in Mecklenburg<br />
Western Pomerania.”<br />
New identification of the farmers with <strong>Nordzucker</strong><br />
He considers the most urgent aspects for <strong>Nordzucker</strong>’s success to be:<br />
the complete integration of Nordic Sugar; the expansion of its position<br />
in Europe; access to attractive markets for natural resources; and management<br />
continuity. He longs for “an end to the tarnishing of a good<br />
company’s name.” In its place, he wants a new stronger identification of<br />
the beet farmers and shareholders with their <strong>Nordzucker</strong>. And he will do<br />
everything in his power to make this possible. n sdp<br />
<strong>Akzente</strong> 03/11 5
NEws UpdatE<br />
6<br />
Early start under<br />
good conditions<br />
2011 campaign in the <strong>Nordzucker</strong> factories<br />
axel aumüller<br />
Chief Operating Officer,<br />
<strong>Nordzucker</strong> <strong>AG</strong><br />
Opalenica sugar factory, Poland: fresh pulped beet<br />
on the way to the extraction tower.<br />
I am delighted that all of the <strong>Nordzucker</strong><br />
factories have made very good starts to the<br />
campaign. This has been significantly assisted<br />
by the intense and good co-ordination<br />
of the repair work and the investments.<br />
The very long campaign in some areas has<br />
been taken into consideration in various<br />
measures, such as the very early start to<br />
the campaign, and putting a processing<br />
priority this year on the optimisation of<br />
workflows for good throughput rates.<br />
Control panel at the Nakskov sugar factory,<br />
Denmark.<br />
As for the continuation of the campaign,<br />
we are all praying for dry weather, so that<br />
the sugar beet can be stored in the clamps<br />
with as little adhering soil as possible. Even<br />
when there is frost, the factories can then<br />
profit from this because of the better quality<br />
of the beet after washing, and naturally<br />
also for the processing itself. If we have no<br />
very early frost, and if it is not particularly<br />
harsh, then nothing can stand in the way<br />
of a good campaign overall. n<br />
Laboratory at the Nakskov sugar factory, Denmark.
Central Europe<br />
All factories have a four-shift operations schedule<br />
“The 2011/12 campaign began very early<br />
in the region. The first factory to start processing<br />
was Schladen where production<br />
began on 7 September. This was followed<br />
on schedule by Clauen, Nordstemmen and<br />
Uelzen on 8 September. Wanzleben started<br />
as planned on 12 September after completing<br />
the planned repairs and the necessary<br />
maintenance shut-down of fuel21. All of<br />
the factories quickly ramped up their pro-<br />
Northern Europe<br />
dr Michael Gauß<br />
Managing Director Central<br />
Europe Region, and also<br />
responsible for the German<br />
sugar factories<br />
Energy efficiency measures<br />
“Nordic Sugar’s campaign start ran according<br />
to plan. There were unfortunately<br />
Eastern Europe<br />
Jesper thomassen<br />
Production Manager Northern<br />
Europe Region, and also responsible<br />
for factories in Denmark,<br />
Sweden, Finland and Lithuania<br />
Joachim rüger<br />
Production Manager Eastern<br />
Europe Region, and also<br />
responsible for the factories<br />
in Poland and Slovakia<br />
“The beet campaign in the Eastern Europe<br />
Region began under very good conditions.<br />
The weather was perfect for harvesting<br />
and beet logistics. Despite the early start<br />
to the campaign, the sugar beet is of very<br />
duction to the planned processing<br />
capacities, supported by good<br />
harvesting conditions and sugar<br />
yields at the beginning of the<br />
campaign lying slightly above the<br />
five-year average.<br />
All of the investment measures<br />
were completed on time and within<br />
budget thanks to the professional<br />
co-operation of all those involved. The extraction<br />
tower relocated from Hungary to<br />
Clauen was incorporated in the processing<br />
cycle without any problems. Other important<br />
investments included setting up steam<br />
dryer No. 2 in Uelzen, as well as several<br />
projects to optimise the washing-water and<br />
wastewater treatment. In Wanzleben, this<br />
involved installing new high-capacity sieves<br />
though a few small problems in the<br />
Danish factories early on, mainly<br />
due to the heavy rain shortly before<br />
and at the beginning of the<br />
campaign. Nevertheless, a high<br />
processing capacity was quickly<br />
achieved at all of the factories. We<br />
carried out a number of investment<br />
measures prior to the campaign: for<br />
instance, new energy saving equipment<br />
18 per cent sugar at the start of the harvest<br />
good quality. The unexpectedly<br />
high sugar content of 18 per cent<br />
in Slovakia is very satisfying. The<br />
campaign in Eastern Europe will<br />
also be very long: up to the end<br />
of the year in Poland and into the<br />
start of 2012 in Slovakia.<br />
The refining of raw cane sugar<br />
was completed in Chełmża shortly before<br />
the start of the beet campaign. Although<br />
the time available for carrying out maintenance<br />
measures in Chełmża was very short,<br />
this factory also made an excellent campaign<br />
NEws UpdatE<br />
to reduce the organic contamination of the<br />
water and to relieve the wastewater treatment<br />
system. Automatic extinguishing systems<br />
were installed in all of the <strong>Nordzucker</strong><br />
Group’s drum dryers to improve the safety<br />
of the high temperature pulp drying operations.<br />
And all of the maintenance work<br />
naturally also took into consideration that<br />
we will have to tackle an unusually long<br />
campaign this year of at least 130 days.<br />
All of the factories are now being run on a<br />
four-shift schedule, and everyone involved<br />
is committed to playing their part to ensure<br />
success – the farmers, harvesting and loading<br />
teams, beet transporters, clamp care<br />
operatives, beet managers, and all of the<br />
employees in the factories.” n<br />
and measures. Various technical adjustments<br />
were made during the first days of<br />
the campaign as part of the energy savings<br />
plan. One of our investments in Denmark<br />
has already brought about a considerable<br />
reduction in water consumption. Heavy<br />
rainfall though has had an impact on beet<br />
quality in some of the beet growing areas<br />
in Denmark.” n<br />
start. The same applies to Opalenica.<br />
The high sugar content though could<br />
be a challenge in Trenčianská Tepla.<br />
The investments will boost the efficiency<br />
of all three factories – such as the<br />
energy consumption. The main focus of<br />
investment this year was in sugar packaging<br />
and logistics. The whole packaging<br />
plant at the former service centre in<br />
Hatvan was relocated to the factories in<br />
Chełmża, Opalenica and Trenčianská<br />
Tepla.” n<br />
<strong>Akzente</strong> 03/11 7
NEws UpdatE<br />
8<br />
Sweden<br />
● Slightly later sowing than normal<br />
● Normal spring development<br />
● Average crop densities<br />
● Good growing conditions in summer<br />
Above-average sugar yield with lower<br />
sugar content<br />
Denmark<br />
● Sowing 1 week earlier than the long-term<br />
average<br />
● Rapid field emergence, high crop density<br />
● High temperatures in spring, good<br />
growing conditions<br />
● Above-average rainfall and cloudy<br />
weather in summer<br />
Above-average sugar yield with<br />
lower sugar content<br />
Germany<br />
● Sowing almost 14 days earlier<br />
than normal<br />
● Rapid field emergence, high<br />
crop density<br />
● Favourable conditions for young<br />
plant growth and early ground<br />
coverage<br />
● Cloudy and rainy summer<br />
weather<br />
Sugar yield much higher than<br />
average<br />
dr Niels pörksen<br />
Chief Agricultural Officer,<br />
<strong>Nordzucker</strong> <strong>AG</strong><br />
Another year<br />
full of surprises<br />
Beet development 2011<br />
One could be excused for thinking that vegetation<br />
in 2011 was totally tuned to the<br />
needs of sugar beet. Sowing in most countries<br />
took place much earlier than average<br />
this year. And the spring weather with lots<br />
of sun boosted the growth of the young<br />
beet plants and led to early crop coverage.<br />
The rainy summer months enormously<br />
boosted the bulk growth of the sugar beet,<br />
but delayed the cereal harvests, and prevented<br />
punctual rape sowing at many<br />
Lithuania<br />
● Slightly later sowing than the<br />
long-term average<br />
● Fast field emergence and average<br />
crop densities<br />
● Good growing conditions in summer<br />
Above-average harvest expected<br />
with lower sugar concentrations<br />
Poland<br />
● Sowing 1 week earlier than average<br />
● Fast field emergence, but varying crop<br />
densities because of late frost<br />
● Good beet growth through cloudy and<br />
rainy summer weather<br />
Above-average sugar yield with average<br />
sugar concentrations<br />
Slovakia<br />
● Sowing 1 week earlier than average<br />
● Rapid field emergence, high crop density<br />
● Good growing conditions thanks to rain and<br />
high temperatures in summer<br />
Above-average sugar yield with high sugar concentrations<br />
Finland<br />
● Normal sowing time<br />
● Fast warming in spring<br />
● Good growing conditions<br />
in summer<br />
Above-average harvest expected<br />
with lower sugar concentrations<br />
locations. Leaf diseases tended to be<br />
below average and were controlled with<br />
targeted measures.<br />
The first weeks of the campaign verified<br />
the expectation for above-average<br />
yields at all locations. Only the sugar content<br />
varies regionally.<br />
There will certainly still be a few surprises<br />
during the campaign. But we are<br />
currently expecting the 2011 beet year<br />
to be unusually successful. n
<strong>Nordzucker</strong>:<br />
Solidly financed<br />
The Syndicated loan closed in June cuts the interest load and<br />
creates more manoeuvrability<br />
<strong>Nordzucker</strong> closed a new syndicated loan<br />
contract in June. The previously existing<br />
contract which was agreed as part of the<br />
Nordic Sugar acquisition measures could<br />
thus be annulled. What are the benefits<br />
of the new agreement for <strong>Nordzucker</strong> <strong>AG</strong>?<br />
We asked CFO Dr Michael Noth:<br />
<strong>Akzente</strong>: Dr Noth, a Euro 1.36 billion loan<br />
was taken out at the beginning of 2009 for<br />
the acquisition of Nordic Sugar. The syndicated<br />
loan contract closed in summer 2011<br />
replaces the previous financing measure.<br />
Why was the contract renegotiated?<br />
Dr Michael Noth: We considerably reduced<br />
our indebtedness on the strength<br />
of good earnings and the sale of trade<br />
investments which no longer fitted in our<br />
portfolio. This meant that we were able<br />
to make an unscheduled repayment of almost<br />
Euro 123 million on our old loan in<br />
February.<br />
At the same time, the credit markets<br />
were very favourable in spring. We therefore<br />
used our considerably improved creditworthiness<br />
and the good market situa-<br />
Satisfactory performance in the first half-year<br />
<strong>Nordzucker</strong> profits from good market conditions<br />
<strong>Nordzucker</strong> was able to profit from the good<br />
market conditions, and closed the first half of<br />
2011/12 with a very satisfactory performance.<br />
Continuing in-house efficiency measures, as well<br />
as the optimisation of our trade investment structure<br />
completed in 2010, are also now bearing<br />
fruit. <strong>Nordzucker</strong> generated revenues of Euro<br />
900.3 million in the first half of the 2011/12<br />
financial year – only slightly down on the previous<br />
year’s figure. Smaller volumes of sugar were<br />
available for marketing because of the belowaverage<br />
2010/11 campaign. However, the higher<br />
market prices almost completely compensated<br />
for this decline in volume. The operating<br />
result (EBIT) in the first half was Euro 112.0 million<br />
(previous year: Euro 83.1 million). When<br />
adjusted for interest and taxes, the six-month<br />
tion to refinance. The poor development<br />
of the credit markets since summer has<br />
shown the benefits of arranging the new<br />
financing early on.<br />
Because less financing is required, the<br />
new loan agreement is much smaller and we<br />
now save interest in two ways – because<br />
of the smaller loan and the lower interest<br />
rates.<br />
Our colleagues from the Treasury<br />
department have done a really excellent<br />
job. Thanks to their clever tender, they<br />
succeeded in securing much better conditions<br />
than in the old contract. We not only<br />
have to pay less interest with the new<br />
contract, we also have to satisfy fewer<br />
conditions. This gives us important room<br />
for manoeuvre in the future.<br />
<strong>Akzente</strong>: Why is it important for <strong>Nordzucker</strong><br />
to have “room to manoeuvre”?<br />
Dr Noth: The sugar industry in Europe<br />
and around the world is currently experiencing<br />
a consolidation phase. Another<br />
merger was just announced at the beginning<br />
of October: the French company<br />
profit was Euro 72.6 million (previous year:<br />
Euro 33.8 million).<br />
The positive development in earnings also<br />
gave rise to a considerable increase in the equity<br />
ratio. Compared with the same balance sheet<br />
date the previous year, equity rose by Euro<br />
115.8 million to Euro 854.6 million. The equity<br />
ratio increased to 50.6 per cent. Net debt (financial<br />
liabilities minus cash and cash equivalents)<br />
fell over the same period from Euro 250.1<br />
million to Euro 148.0 million.<br />
In the light of the continuing good market<br />
situation, we are assuming that business will<br />
continue to develop positively for the whole of<br />
the 2011/12 financial year. The increases in prices<br />
achieved in the markets for the new sugar financial<br />
year suggest that we will exceed the previous<br />
The whole half-year report is available in our download centre at www.nordzucker.de<br />
NEws UpdatE<br />
dr Michael Noth<br />
Chief Financial Officer,<br />
<strong>Nordzucker</strong> <strong>AG</strong><br />
Cristal Union acquired its competitor<br />
Group Vermandoise. Those of us on the<br />
<strong>Nordzucker</strong> Executive Board expect this<br />
trend to continue in the EU over the next<br />
few years. We have to have cash available<br />
to invest in Europe and to actively consolidate<br />
the market. If we want to import sugar<br />
from ACP and LDC countries in the future,<br />
we need cash to do it – it is therefore important<br />
to have stable finances and a loan<br />
agreement which gives us sufficient room<br />
to manoeuvre. This is the only way we will<br />
succeed in maintaining our market position<br />
and expand it in the future. But don’t misunderstand<br />
me here: we don’t want to<br />
launch ourselves into any new adventures<br />
– our strategy is to invest prudently in our<br />
core business. Our economic strength<br />
makes us an attractive company for our<br />
shareholders and beet suppliers. n<br />
<strong>Nordzucker</strong> <strong>AG</strong> Interim Report-<br />
Financial Year 2011/2012<br />
First Quarter<br />
March 1 – May 31, 2011<br />
year’s revenues. But we do expect the situation<br />
to calm down in the medium term in the<br />
European as well as in the global sugar markets.<br />
Lower interest payments and savings arising<br />
from the “Profitability plus” efficiency programme<br />
will also have a positive impact on earnings. We<br />
currently expect that the previous year’s earnings<br />
will be significantly exceeded, and that we will<br />
generate excellent profits in 2010/11. n<br />
<strong>Akzente</strong> 03/11 9
NEws UpdatE<br />
Hedging<br />
currency risks<br />
Treasury – behind the scenes responsibility<br />
A package of cane sugar: nothing very unusual on a supermarket<br />
shelf. The package is quickly put into the supermarket trolley<br />
and paid for. But how does the sugar actually get here? And<br />
how and when does one pay for a whole ship full of raw cane<br />
sugar?<br />
When <strong>Nordzucker</strong> orders cane sugar from Brazil for instance, the<br />
team in the Treasury department at <strong>Nordzucker</strong> gets to work<br />
straight away – long before the cargo has been unloaded.<br />
It all starts with a telephone call – many telephone calls. These<br />
conversations are held with commodity dealers with the aim of<br />
ordering the cane sugar, negotiating the conditions and closing<br />
the contract. This is when the Treasury department hedging experts<br />
get in on the game.<br />
The Treasury staff analyse and hedge risks.<br />
What does Treasury actually<br />
mean?<br />
<strong>Nordzucker</strong>’s Treasury department is responsible for controlling<br />
liquidity (assets, borrowing, payment transactions). The aim is to<br />
keep an eye on the economic efficiency aspects of transactions by<br />
prudently supplementing the sales and purchasing activities by<br />
hedging the financial risks. Hedging is carried out to cover interestchange<br />
risks, and exchange rate and commodities risks.<br />
Put simply, the Treasury team is a service provider within the<br />
company which assesses, qualifies and quantifies the need for banking<br />
instruments to reduce the risks and safeguard the liquidity of<br />
the Group’s transactions, and ultimately also to purchase these<br />
instruments from partner banks. Ralf Brunkow<br />
10<br />
Dealer<br />
Purchase price negotiation<br />
Ship cargo sugar + insurance + customs<br />
Sugar price = world market = $<br />
$ Transport time $/€ ?<br />
<strong>Nordzucker</strong><br />
Contract:<br />
Payment:<br />
Brazil Purchase price in $<br />
Purchase price in $, <strong>Nordzucker</strong><br />
Bank account<br />
debited in €<br />
refineries<br />
Currency risks occur whenever goods are purchased in a currency<br />
which is not the local currency of the purchasing company.<br />
Buying in dollars, selling in euros<br />
“Let’s say we buy a ship load of raw cane sugar in Brazil. The bulk<br />
sugar is then transported by ship to one of our refineries. This<br />
sugar is paid for in US dollars. This gives rise to a currency risk<br />
which we have to hedge. This is our job,” says Ralf Brunkow.<br />
Currency risks occur whenever goods are paid for in currencies<br />
which are not the local currency. The foreign currency amount<br />
has to be paid to the seller at some point in time, which means<br />
that the foreign currency required also has to be bought. Fluctuations<br />
in the currency markets lead to additional risks associated with<br />
the purchase of this sugar. “One of our jobs in the Treasury department<br />
is to estimate and hedge the nature and scope of these<br />
kinds of risks. We do this by analysing the currencies involved in<br />
the sugar transaction, and estimating the time involved between<br />
the obligation to pay the commodity dealer as stipulated in the<br />
purchasing contract, and the later sale to our own customers,”<br />
explains Brunkow. This enables the team to estimate which of the<br />
hedging instruments made available to <strong>Nordzucker</strong> by the banking<br />
market is the best one in each case.<br />
Which exchange rate applies?<br />
The question not only involves the currency in which the transaction<br />
is paid, but also when the cargo has to be paid for. “If we stick<br />
with our Brazilian example; it takes several weeks for the journey<br />
to our refineries after the purchase date. But the cargo is already<br />
ours shortly after closing the contract. To safeguard our interests,<br />
we have to establish as early on as possible the exchange rate at<br />
which we have to pay for the cargo,” says Christoph Bienwald<br />
from the Treasury team front office responsible for aspects including<br />
the trade in currencies and derivatives. “The exchange rate<br />
can vary enormously: between the time the ship leaves the home<br />
port and the day and the hour it arrives at the destination port.<br />
This can give rise to very unfavourable effects. Our job is to keep<br />
the risk for <strong>Nordzucker</strong> as low as possible,” adds Frank Neumann,<br />
his front office colleague. The Treasury specialists therefore try<br />
to negotiate a deal with a house bank as quickly as possible after<br />
closing the contract. The deal defines the previously fixed exchange<br />
rate and the date at which <strong>Nordzucker</strong> pays for the currency it<br />
requires. This financial instrument is called a forward exchange<br />
contract.<br />
If one just sat around twiddling one’s thumbs, and waited<br />
until the payment was due, it is possible that a much higher purchase<br />
price would have to be paid on the payment date in the<br />
local currency if the exchange rate fell – a risk which is particularly<br />
strong nowadays because of the instability of the currency markets<br />
in the light of the financial problems in Greece. This could<br />
mean that <strong>Nordzucker</strong> could actually make a loss on the bottom<br />
line. This financing instrument is therefore a pure protective<br />
measure. It prevents speculation on the unforeseeable price >>
European Commission: No sugar market<br />
regime after 2015?<br />
<strong>Nordzucker</strong> advocates<br />
continuation until 2020<br />
As part of its proposals for the reform of<br />
the Common Agricultural Policy (CAP), the<br />
European Commission has now officially<br />
published its ideas about the further reform<br />
of the sugar market regime. According to<br />
these proposals, the sugar market regime<br />
will end as defined in the current regulations<br />
on 30 September 2015 at the end of<br />
the 2014/15 financial year. This means that<br />
the main elements concerning the quota<br />
regulations and the minimum beet price<br />
will be dropped from 1 October 2015. A<br />
private storage system is proposed to stabilise<br />
the market. The relationships with<br />
the beet farmers are to be regulated on the<br />
basis of mandatory sector agreements. In<br />
addition, the proposal also includes dropping<br />
the production levy, and removing<br />
all export restrictions.<br />
The European Parliament recently<br />
advocated continuing the sugar market<br />
regime until 2020. In agreement with the<br />
Umbrella Organisation of the North German<br />
Sugar Beet Growers, the Confederation<br />
of Euro pean Beet Growers (CIBE) and the<br />
Umbrella Organisation of the German Sugar<br />
Industry, <strong>Nordzucker</strong> also advocates a<br />
continuation of the sugar market regime<br />
until 2020. <strong>Nordzucker</strong> is in favour of the<br />
Commission’s proposal to drop the production<br />
levy and remove export restrictions.<br />
Continuation from page 10 “Hedging currency risks”<br />
gains and creates a reliable basis for estimating<br />
our corporate revenues.<br />
The <strong>Nordzucker</strong> Group has a range of<br />
house currencies such as the euro, the Polish<br />
zloty and the Swedish crown. In addition,<br />
there are also the currencies of our clients<br />
and suppliers, such as the US dollar.<br />
Continuation of the existing system is<br />
necessary to safeguard supplies of sugar<br />
from beet to cover a major part of the<br />
demand on the European market, and to<br />
uphold the planning security of our beet<br />
growers. Additional flexible instruments,<br />
such as the authorisation of non-quota<br />
sugar for the EU food market, and facilitating<br />
imports if the preference imports do<br />
not materialise must be implemented early<br />
The <strong>Nordzucker</strong> Treasury department<br />
works closely with the procurement and<br />
sales departments to identify as early as<br />
possible any currency and price fluctuation<br />
risks which may affect <strong>Nordzucker</strong>,<br />
and to take the appropriate hedging<br />
measures. A great deal is involved until a<br />
NEws UpdatE<br />
Will the minimum price and quota regulations be abandoned after 2015? The future of the sugar market regime<br />
will be negotiated as part of the CAP reform.<br />
on in future by the Commission in response<br />
to shortages in supplies.<br />
The Commission’s proposals on the<br />
sugar market regime will be discussed<br />
as part of the reform of the whole CAP. The<br />
negotiations will continue into 2013. We will<br />
raise our interests in this debate. Independent<br />
of these discussions, it is vital to ensure<br />
that we are well prepared for all possible<br />
outcomes of this reform process. n kds<br />
package of cane sugar arrives on a supermarket<br />
shelf. n<br />
Nina tatter<br />
Corporate Communications<br />
<strong>Akzente</strong> 03/11 11
BEEt<br />
The 20 ·20 · 20 <strong>Nordzucker</strong> project is a<br />
challenge which we are tackling in many<br />
small steps in all Group regions by bundling<br />
short-term and medium-term activities.<br />
In 2011, competence teams started their<br />
work in the cultivation regions. These<br />
working groups will work in more detail<br />
on specific issues together with the farmers.<br />
This joint effort between beet farmers,<br />
<strong>Nordzucker</strong> beet office staff, and research<br />
and technology partners aims to boost<br />
sugar yields so that at least 20 per cent<br />
of <strong>Nordzucker</strong> farmers can achieve 20<br />
tonnes of sugar per hectare by 2020.<br />
Refining the production technology<br />
Implementing this objective partially involves<br />
direct improvements in production<br />
technology. This involves scrutinising the<br />
whole process chain from tillage to sowing<br />
and beet harvesting. This frequently concerns<br />
details which are already well known<br />
but are not yet implemented adequately<br />
on a regional basis. In addition, we want to<br />
elaborate unidentified effects and relationships:<br />
the type of potential that can only<br />
be revealed by focused research activity<br />
12<br />
SERiES: 20 · 20 · 20<br />
20 ·20 ·20<br />
Boosting yields on<br />
a systematic basis<br />
Numerous activities in all <strong>Nordzucker</strong> cultivation regions<br />
and effectively implementing the necessary<br />
measures. Research today is so specialised<br />
that <strong>Nordzucker</strong> sees the key to its<br />
success here in tailored partnerships. This<br />
means that the activities have to be intelligently<br />
subdivided into the various disciplines<br />
so that work can be carried out by<br />
organisations with the relevant technical<br />
expertise.<br />
Harvesting what has grown<br />
<strong>Nordzucker</strong> already invests a great deal of<br />
time and effort into every aspect which<br />
can reduce the losses incurred when lifting<br />
and processing the mature sugar beet. The<br />
use of harvesters, the loading and cleaning<br />
processes, as well as clamp storage, are all<br />
vital process steps where we need to do<br />
more to mobilise the still considerable reserves.<br />
Letter, portal, SMS: who can we reach<br />
via which channel?<br />
Elaborating measures which boost yields is<br />
one thing. Just as important, if not more<br />
so, is getting these measures across to<br />
those who need to implement them, and<br />
Competence team<br />
meeting in Wanzleben.<br />
realising them in practice. A vital aspect<br />
here is the optimal organisation of this<br />
knowledge transfer. This refers both to<br />
<strong>Nordzucker</strong>’s in-house consulting organisation<br />
and implementation, and to the communication<br />
channels and media which are<br />
used. This raises the question: which is the<br />
best communication channel? Direct discussions<br />
with consultants, SMS, e-mail, portal,<br />
fax or even the good old letter? The most<br />
important thing is that <strong>Nordzucker</strong> satisfies<br />
the different communication habits of its<br />
many farmers.<br />
Pages 13 and 14 present a number of<br />
concrete measures to boost yields in the<br />
regions.<br />
dr Ulf wegener<br />
Senior Manager Agricultural<br />
Sourcing Strategies
20 · 20 · 20 in Central Europe<br />
Highlighting the potential<br />
for boosting yields<br />
In addition to the work of the <strong>Nordzucker</strong><br />
competence teams, numerous tests have<br />
been and are being carried out in North<br />
Germany to highlight the potential for<br />
boosting yields in future. Work is currently<br />
focused on:<br />
Growing-space optimisation (equally<br />
spaced seeds): Tests have been carried out<br />
to see whether a square pattern of beet<br />
plants – in other words, a smaller distance<br />
between rows but a greater distance between<br />
each sugar beet plant in the rows<br />
– can boost yields compared to the current<br />
cultivation practice.<br />
Early sowing: “A rule of thumb is: the earlier<br />
the sowing, the better the harvest.”<br />
This is only true, however, if the soil is in<br />
optimum shape, and the sugar beet varieties<br />
used are shoot beet resistant.<br />
Under-root fertilising: The focus here was<br />
previously on nitrogen fertiliser. The latest<br />
20 · 20 · 20 in Northern Europe<br />
Learning from the best<br />
Nordic Sugar is actively integrating its beet<br />
farmers into the 20 · 20 · 20 project. “How<br />
can we help our farmers get even better?”<br />
This was the question discussed at the first<br />
meeting of our top farmers. The answer is<br />
obvious: we jointly have to concentrate primarily<br />
on the complex and difficult questions<br />
with high improvement potential.<br />
Doing more to safeguard the early and<br />
reliable establishment of the crop: The<br />
most important aspect is crop establishment.<br />
We are therefore currently working<br />
together with research organisations to<br />
elaborate a development programme to<br />
increasingly safeguard early and reliable<br />
plant development – hopefully with the<br />
help of new technologies and cultivation<br />
methods.<br />
New project in North Germany: autumn strip-till sowing. This involves creating strips<br />
in October for beet sowing the following spring. Sowing is carried out directly in these<br />
strips. This can only be done with the use of georeference data because the strips created<br />
in autumn have to be relocated again down to an accuracy of two centimetres<br />
by the sowing machinery in the following spring.<br />
tests are looking at the placement of multinutrient<br />
fertilisers.<br />
Leaf analysis: Do neighbouring plants with<br />
different growth behaviours but with the<br />
same nutrient contents in the soil have different<br />
nutrient contents in their leaves?<br />
Can this information be used to derive<br />
special fertiliser recommendations?<br />
Autumn strip-till sowing: The autumn<br />
strip-till sowing project is a completely<br />
new research area which <strong>Nordzucker</strong> is<br />
looking at together with two partners.<br />
After the successful implementation of<br />
strip-till sowing on light soils – this means<br />
Focusing more intensely on losses: We are<br />
also focusing on harvesting losses. We<br />
have initiated training courses for drivers<br />
of harvesting machinery. The aim is to improve<br />
the awareness of drivers and farmers<br />
for potential losses, and to find out ways<br />
of reducing such losses. Nordic Sugar has<br />
developed a new app to quickly evaluate<br />
harvesting quality. The small smartphone<br />
application enables farmers to reliably and<br />
quickly estimate the losses when they are<br />
out in the field. n<br />
Christer sperlingsson<br />
Senior Manager<br />
Beet Supply<br />
Nordic Sugar<br />
preparing the soil in strips and simultaneously<br />
sowing the seeds in the spring – we<br />
are now looking at whether this procedure<br />
can also be successful in heavy soils.<br />
In addition to our ongoing research<br />
projects, <strong>Nordzucker</strong> harvesting training<br />
courses and 2011 harvesting loss monitoring<br />
programme also both aim to fully exploit<br />
the existing yield potential. n<br />
dr andreas windt<br />
Manager Agricultural<br />
Consulting<br />
BEEt<br />
In the past it has been difficult to objectively assess<br />
harvesting quality. Now, with Nordic Sugar’s new<br />
mobile app, harvester drivers and beet farmers can<br />
now determine the losses from broken roots with a<br />
few taps on the touch screen.<br />
>><br />
<strong>Akzente</strong> 03/11 13
BEEt<br />
Continuation from page 13<br />
“Boosting yields on a systematic basis”<br />
20 · 20 · 20 in Eastern Europe<br />
Preference for mulch<br />
sowing<br />
The 20 · 20 · 20 project was discussed in<br />
2011 with the farmers’ associations in<br />
Poland and Slovakia. The feedback was<br />
very good and the topic was discussed<br />
at numerous farming meetings. We have<br />
also informed the sugar beet research<br />
organisations about <strong>Nordzucker</strong>’s objectives.<br />
We integrate the 20 · 20 · 20 targets in our<br />
daily consulting and information work. In<br />
addition, we have also initiated a regular<br />
exchange of expertise with our 20 best<br />
farmers. Different groups of farmers are<br />
working on 20·20·20 to ensure that our<br />
activities can be customised to the needs<br />
of each and every farming enterprise.<br />
Preference for mulch sowing: One of our<br />
major objectives in Poland is to reduce<br />
the amount of ploughing in spring and<br />
prepare the fields as much as possible in<br />
autumn. Seed bed tillage in Slovakia is<br />
also to be concentrated in the autumn<br />
period. The focus here, however, is on<br />
tillage without ploughing. We want to<br />
increase the proportion of mulch sowing<br />
in both countries to improve the soil<br />
structure and water retention capacities.<br />
14<br />
Tests are being carried out in North Germany to see whether the square spacing of beet<br />
plants produces a higher yield.<br />
Sowing early and quickly: The biggest<br />
challenge in both countries is early sowing.<br />
Sugar beet is in competition with other<br />
crops which have to be sown in spring.<br />
They have to be drilled at the right time,<br />
not just when all of the other work has<br />
been finished. In addition, we want to<br />
concentrate the sowing period further to<br />
achieve compact sowing periods under<br />
optimal conditions.<br />
Most important success factor: plant<br />
density: Independent of the beet growth<br />
phase, weeds should be sprayed at a very<br />
early stage. In the case of fungicides, a local<br />
monitoring programme tracks regional infections.<br />
We give special recommendations<br />
for the proper application of fungicides<br />
with the aim of preventing their excessive<br />
use. But the most important factor for the<br />
success of the harvest in Poland is plant<br />
density. Our objective is 100,000 plants<br />
per hectare.<br />
Harvesting work: To reduce harvesting<br />
losses further, all of the people involved<br />
need to know exactly what they have to do.<br />
<strong>Nordzucker</strong> therefore invites all participants<br />
(harvester drivers, beet transporters,<br />
beet farmers) to training courses. Another<br />
objective for Poland is the more frequent<br />
use of six-row harvesters. As a general rule,<br />
beet clamps have to be protected from the<br />
weather from 20 November onwards. Beet<br />
storage in Slovakia is to be increasingly done<br />
on concrete surfaces to ensure better loading<br />
and cleaning. n<br />
dr Gerd Jung<br />
Senior Vice President Beet<br />
Procurement Eastern Europe<br />
New member of the Supervisory Board: Matts Eskel Rosendahl<br />
At this year’s <strong>Nordzucker</strong> <strong>AG</strong> annual general meeting on 7 July, the Swede Matts Eskel Rosendahl was voted onto the<br />
<strong>Nordzucker</strong> <strong>AG</strong> Supervisory Board. Rosendahl gained 99.93 per cent of the votes, and succeeds Gert Lindemann who<br />
stepped down from his office with effect from 24 February 2011 after being appointed Minister of Agriculture in<br />
Lower Saxony.<br />
Rosendahl (58) grew up on a farm near Örtofta, and studied agriculture with a major in economics at the<br />
Swedish University for Agriculture SLU (Sveriges Lantbruksuniversitet) in Uppsala. After completing his degree, he<br />
specialised in finance and worked in various positions in the food sector: between 1984 and 1989, he was initially the<br />
deputy finance manager and later the finance director of the Swedish preserved-vegetable producer Felix AB. He then<br />
moved to the food group Procordia Food as the finance director. He then occupied various positions at the Swedish<br />
co-operative Swedish Meats ek. Förening, where he worked as finance director and chief financial officer between 2001<br />
and 2009. Matts Eskel Rosendahl has been a consultant since 2010. The <strong>Nordzucker</strong> <strong>AG</strong> Supervisory Board benefits from<br />
his many years of experience in finance departments, and his in-depth knowledge of the Scandinavian food market. n
Polagra 2011<br />
<strong>Nordzucker</strong> showcased<br />
in top form<br />
<strong>Nordzucker</strong> presented its products at<br />
Polagra-Food for the seventh time. The<br />
trade fair took place in the Polish city of<br />
Poznan from 12 to 15 September 2011.<br />
It is Eastern Europe’s most important<br />
food exhibition and boasts around 1,000<br />
exhibitors and over 50,000 visitors.<br />
The traditional industrial fair attracted more<br />
attention than usual this year because of<br />
the Polish presidency of the EU Council –<br />
the show was therefore given a completely<br />
new look. And alongside the usual company<br />
representatives, purchasing managers<br />
and retail chains from across Europe,<br />
the visitors this year also included numerous<br />
representatives from politics, embassies<br />
and national chambers of commerce.<br />
Good feedback on the first <strong>Nordzucker</strong><br />
Congress<br />
<strong>Nordzucker</strong> Polska made 200 per cent use<br />
of this special trade fair year: the trade visitors<br />
not only enjoyed an innovative presentation<br />
of <strong>Nordzucker</strong> products on the<br />
enlarged stand, 70 selected visitors were<br />
also invited to attend the first <strong>Nordzucker</strong><br />
Congress – and <strong>Nordzucker</strong> Polska had a<br />
very good response from the invitations it<br />
sent out to customers and business partners,<br />
and representatives of the authorities,<br />
government and the media.<br />
The highlight of this year’s Polagra fair was<br />
the <strong>Nordzucker</strong> Congress, which was implemented<br />
with the active involvement of<br />
<strong>Nordzucker</strong> Director Mats Liljestam and<br />
Dr Volker Diehl, Senior Vice President Sales<br />
<strong>Nordzucker</strong> Eastern Europe. The participants<br />
at the congress included representatives<br />
of industry, trade, retail, authorities,<br />
banks and trade media. The speech by<br />
the President of the Poznan International<br />
Fair, Andrzej Byrt, attracted a great deal<br />
of attention, as did the brief appearance<br />
of the Deputy Minister of Agriculture,<br />
Andrzej Butra, who is responsible for the<br />
sugar market.<br />
Detailed business information was<br />
presented during the congress. Mats Liljestam<br />
analysed our division from a global<br />
point of view. Volker Diehl provided the<br />
participants with an insight into the European<br />
market and Eastern European Region.<br />
Maiusz Tomczak, Senior Sales Manager<br />
<strong>Nordzucker</strong> Polska, presented the activities<br />
of <strong>Nordzucker</strong> Polska in detail, not forgetting<br />
to also explain the special features of<br />
the Polish market. And last but not least,<br />
Lars Bo Jorgensen, General Manager NP<br />
Sweet, presented the new NP Sweet division.<br />
The participants used the lively forum<br />
discussion at the end to ask the panel a<br />
large number of questions.<br />
The exhibition team: the Polish sales team, guests from Slovakia and the regional<br />
managers who all played their part in the success of the congress. From left to right<br />
(upper row): Mariusz Tomczak, Jacek Drejling, Ivan Kardoš, Volker Diehl, Mats Liljestam,<br />
Marek Kmita, Lars Bo Jorgensen, Tomasz Wroblewski, Piotr Wawro, Lubomir Fischer;<br />
below: Dirk Clauss, Danuta Dabrowska, Norbert Antalik, Eva Krook.<br />
This year’s enlarged <strong>Nordzucker</strong> stand, which was<br />
accessible from all sides this time, greeted Polagra<br />
visitors with general information on the ground floor,<br />
and provided space on the upper floor for discussions<br />
with <strong>Nordzucker</strong> clients. Each of the four sides of the<br />
stand was dedicated to one product group.<br />
Eva Krook presented <strong>Nordzucker</strong> Polska’s Sweet Stevia<br />
product selection to interested visitors, and explained<br />
the research and development work being conducted<br />
on completely new options for sweetening.<br />
Acanthus Aureus for outstanding marketing<br />
by <strong>Nordzucker</strong> Polska.<br />
The Group’s Eastern Europe Region presented<br />
itself in Poznan as an altogether<br />
strong part of <strong>Nordzucker</strong>. <strong>Nordzucker</strong><br />
provides its customers in Eastern Europe<br />
with high quality products and services,<br />
and is open for the establishment of<br />
strong partnerships on the basis of the<br />
exchange of expertise and information.<br />
The highlight of Polagra was the bestowal<br />
of the Acanthus Aureus Awards 2011:<br />
<strong>Nordzucker</strong> Polska received a prize for the<br />
second time for the exemplary implementation<br />
of its marketing strategy – a major<br />
success for the whole <strong>Nordzucker</strong> team. n<br />
lubomir Fischer<br />
Marketing Manager<br />
Eastern Europe<br />
<strong>Akzente</strong> 03/11 15
MarKEts aNd CliENts SPOTLiGHT ON THE MARKET<br />
Sugar demand remains high<br />
Prices well above the EU reference price<br />
The prices for sugar on the world markets<br />
have been unusually high since 2010. And<br />
the prices within the EU are currently also<br />
well above the reference price. This price<br />
rise has been significantly influenced by<br />
the decline in stocks and the supply shortages<br />
in the markets. The high world market<br />
price in turn led to a reduction in sugar<br />
imports from ACP/LDC countries to the EU<br />
because the low EU price meant that sugar<br />
exporters could sell their goods more profitably<br />
in other countries. This situation – not<br />
foreseen during the reform of the sugar<br />
market regime in 2006 – has caused the<br />
European Commission to respond by implementing<br />
three measures to ensure that<br />
the EU market is adequately supplied with<br />
sugar: converting 526,000 tonnes of nonquota<br />
sugar into quota sugar for human<br />
consumption, opening a tariff quota of<br />
500,000 tonnes without charging import<br />
duties and tendering the tariff rate for<br />
The supply situation remains tense despite high production.<br />
16<br />
imports. This tender gained offers of<br />
356,566 tonnes of sugar by the end of<br />
September. All of these measures made<br />
around 1.4 million tonnes of additional<br />
sugar available for the EU market.<br />
Production: Positive balance expected<br />
The outlook for the sugar market in the<br />
2011/2012 financial year seems, however,<br />
to be developing much more positively.<br />
We are again expecting a positive world<br />
sugar balance after two years of shortages<br />
on the world markets. According to the<br />
latest estimate from F.O. Licht, world sugar<br />
production in the 2011/2012 financial year<br />
is forecast to be around 5 million tonnes<br />
in excess of expected consumption, with<br />
total production of 176 million tonnes. This<br />
is due to the excellent harvests in the EU,<br />
India and Russia. The first estimates suggest<br />
that the EU will produce 2.4 million<br />
tonnes more than in the previous year – to<br />
give a total volume of 17.4 million tonnes.<br />
Austria<br />
Belgium<br />
Czech Republic<br />
Denmark<br />
Finland<br />
France<br />
Germany<br />
Greece<br />
Hungary<br />
Italy<br />
Lithuania<br />
Netherlands<br />
Poland<br />
Rumania<br />
Slovakia<br />
Spain<br />
Sweden<br />
U.K.<br />
EU<br />
The current estimates are that the raw sugar<br />
production of Europe’s top producing<br />
countries – France and Germany – will be<br />
4.6 and 4.2 million tonnes respectively. If<br />
the quota sugar production remains unchanged<br />
at 13.3 million tonnes, this will<br />
mean an increase in non-quota sugar production<br />
to 4.1 million tonnes, a year-onyear<br />
rise of around 2.4 million tonnes.<br />
Outlook: Continued high domestic<br />
demand<br />
Despite the increase in production in the EU,<br />
there will still be supply problems even in<br />
the new financial year. This is due to the low<br />
stocks at the beginning of the financial year,<br />
as well as the continuing high demand in the<br />
EU – which in our opinion has been underestimated<br />
by the European Commission.<br />
Moreover, no rise is expected in imports<br />
from ACP/LDC countries. Against this background,<br />
the EU must therefore reach a<br />
decision early on continuing the additional<br />
Changes in sugar production 2011/12 to 2010/11<br />
Estimates in per cent<br />
Source: F.O. Licht<br />
-5 0 5 10 15 20 25 30
measures adopted in the last financial year<br />
to supply the EU sugar market. The preferred<br />
choice of instrument here must be<br />
the release of non-quota sugar.<br />
The significant fluctuation in prices on<br />
the world market for sugar in recent months<br />
will most probably continue, particularly<br />
because of the uncertainty in the financial<br />
markets. But the expected growth in stocks<br />
will probably ultimately lead to slightly<br />
lower prices overall on the world market. n<br />
Change in sugar price since 2006<br />
In EUR per tonne<br />
650<br />
550<br />
450<br />
350<br />
250<br />
150<br />
September<br />
2006<br />
September<br />
2007<br />
EU reference price<br />
dr Klaus schumacher<br />
Group Vice President<br />
Communications,<br />
Economics, Public Affairs<br />
thordis Möller<br />
Economics<br />
Source: EU price reporting 15/09/2011<br />
632 €/t<br />
September<br />
2008<br />
542 €/t<br />
September<br />
2009<br />
September<br />
2010<br />
538 €/t<br />
404 €/t<br />
September<br />
2011<br />
EU market price World market price €/t<br />
Early start to the 2011/12 campaign,<br />
<strong>Nordzucker</strong> factory in Clauen.<br />
Sugar production and consumption around the world<br />
2002 – 2011<br />
200<br />
180<br />
160<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
2002<br />
2003<br />
2004<br />
Change in cultivated<br />
area in %<br />
(right-hand scale)<br />
Source: F.O. Licht<br />
Sugar on the world market is still more expensive than in the EU. A good harvest is expected in the EU in 2011/12.<br />
16 4 14 2 5<br />
-1<br />
-9<br />
2005<br />
MarKEts aNd CliENts<br />
2006<br />
-16<br />
2007 2008 2009 2010 2011<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
-10<br />
-20<br />
-30<br />
-40<br />
-50<br />
Consumption (in 1,000 tonnes, left-hand scale)<br />
Production (in 1,000 tonnes, left-hand scale)<br />
-7<br />
<strong>Akzente</strong> 03/11 17
MarKEts aNd CliENts<br />
What is our sugar used for?<br />
Just almonds, sugar and<br />
the “sweet secret”<br />
We visit Niederegger<br />
How is a marzipan star or a tasty marzipan<br />
loaf produced? In Lübeck, I went to look<br />
in detail at how <strong>Nordzucker</strong> and almonds<br />
are turned in marzipan. Eva Mura, my<br />
colleague at Niederegger takes me on a<br />
tour of the production facilities. Before<br />
we start though, I pull on a white lab coat<br />
which extends down below my knees, take<br />
off my watch, and put on a disposable hat.<br />
I have to make sure that all my hair is<br />
tucked away safely beneath the hat.<br />
The tour can now begin. And that means<br />
starting with almonds. Niederegger is supplied<br />
with almonds from the Mediterranean<br />
area. They are sent to Lübeck without their<br />
wooden shells. The light coloured nut is<br />
only covered by a thin brown skin. We have<br />
arrived in the room where the almonds<br />
are stripped of this last coating.<br />
It is loud. We have to shout into each<br />
other’s ears to make ourselves understood.<br />
Otherwise all you can hear is the noise of<br />
the machinery. Three boiling machines are<br />
working at the same time. Each one consists<br />
of a large funnel, a horizontal pipe extending<br />
to the left and a wide vertical pipe<br />
with a diameter about the same as the<br />
18<br />
COVER<br />
length of my arm. The almonds fall through<br />
the funnel onto a strongly vibrating conveyor<br />
belt. That is why it is so loud in the<br />
room. The belt travels through the pipe. As<br />
well as being shaken up, the almonds are<br />
also exposed to steam, which loosens the<br />
skin so that it can be shaken off. When they<br />
arrive at the bottom, the almonds are flushed<br />
with water in the second pipe. A vibrating<br />
spiral conveyer then raises the almonds to<br />
another level where the almonds pass in<br />
front of an infrared camera. This checks<br />
whether the almonds have been skinned<br />
and are white.<br />
Back to the start<br />
The apparently spotless almonds are then<br />
transported into the next room. We follow.<br />
This is where sugar<br />
enters the scene. Fine<br />
to medium-grained<br />
crystal sugar.<br />
Niederegger currently produces 30 tonnes of the finest marzipan every day in a huge range of shapes.<br />
It is much quieter here. Seven women sit<br />
around a one-meter-wide conveyor belt.<br />
The almonds travel past in front of their<br />
eyes. The “almond ladies” manually check<br />
what the infrared monitoring camera missed<br />
and send back the almonds which have<br />
not yet been stripped of their brown skins.<br />
This is important because quality is a big<br />
priority here. At the end of the conveyor<br />
belt, the almonds fall into a stainless steel<br />
container. Jets spray on some water. The<br />
almonds are drawn upwards through a small<br />
pipe by the suction of the water. This transports<br />
them into a third room – the production<br />
area. It smells of almond oil. The<br />
heat of the room wafts the scent in my<br />
direction in a matter of seconds. The pipe<br />
then runs downwards again behind us at<br />
the back of the room. At the end of the<br />
pipe, it spits out almonds which are then<br />
washed again in two large perforated copper<br />
drums. The almonds constantly arriving<br />
at one end, push the almonds that are<br />
already there to the front. Water suction<br />
then transports them again through a pipe<br />
to the next station. This is where sugar enters<br />
the scene. Fine to medium-grained<br />
crystal sugar.<br />
The almonds fall from above on the<br />
right into a funnel and then into a large<br />
rectangular tub. It has weighing scales attached.<br />
The sugar now rains down from<br />
above on the left to join the almonds. Two<br />
thirds almonds to one third sugar – the basic<br />
recipe for marzipan. Add a bit of water<br />
to be able to stir the mixture better. There<br />
are two of these weighing and mixing installations.<br />
The mixture then travels from<br />
the container to a roller on a conveyor belt.<br />
The roller is made of granite. Like a huge<br />
heavy mangle, the roller crushes the sugaralmond<br />
mixture. First coarsely. And then on<br />
to a second roller with a finer surface.<br />
Niederegger currently produces around<br />
30 tonnes of marzipan per day.<br />
Shimmering heat above the kettles<br />
The almond and sugar dough is the raw<br />
marzipan mixture. Niederegger does not
add any more sugar in the subsequent<br />
processing steps – unlike other manufacturers<br />
which do add sugar. The mixture that<br />
is squeezed out by the rollers is pushed<br />
into 100-kilogramme trolleys by a man with<br />
an oversized dough scraper. The mixture<br />
is then again transported to a higher level,<br />
the trolley being moved up to a roasting<br />
kettle. There are 20 of them standing in<br />
the room in two rows. It is warm in here.<br />
The round copper cauldrons are heated<br />
from below with an open flame. I can see<br />
the heat shimmering above the kettles. A<br />
large stirrer turns constantly in the kettles to<br />
ensure that nothing burns on at the bottom.<br />
The marzipan mixture now has a temperature<br />
of 90 degrees Celsius. Eva Mura explains:<br />
“This is where the marzipan gets its<br />
aroma. And the sugar crystals are melted<br />
by the heat.” Smiling she adds: “So that<br />
nothing crunches when people bite into<br />
the marzipan.”<br />
Before the now cream-white marzipan<br />
can be processed further, it has to be cooled<br />
down again. This is done in a large copper<br />
kettle into which dry ice is blown from above<br />
onto the marzipan mixture. The mixture<br />
then goes on further into a type of mincer<br />
which presses the marzipan into huge<br />
50-kilogramme blocks. They<br />
are then vacuum-packed<br />
and stored for furtherprocessing.<br />
Niederegger’s sweet secret<br />
But the most important ingredient is still<br />
missing. Although a mixture of almonds<br />
and sugar is marzipan, it is not Niederegger<br />
marzipan. This requires the addition of the<br />
“sweet secret”. It is apparently a liquid<br />
similar to rose water. This is added after a<br />
few days of resting in the maturing room.<br />
We now go to the final processing<br />
area. Mmm – it smells really good here! It<br />
smells of warm chocolate. The machine<br />
which is stamping out marzipan stars is my<br />
favourite: it is filled with marzipan paste at<br />
the top, and at the bottom, a large black<br />
roller presses out the stars. I count 15 stars<br />
in a row. How many rows are there? Maybe<br />
ten? Whatever, a galaxy of stars lands on<br />
the conveyor belt in no time at all. And<br />
then the best bit: stars fall onto a second<br />
conveyor belt where they lie with their<br />
backs facing upwards. They are now coated<br />
with chocolate. The naked marzipan<br />
stars with the chocolate coated bases are<br />
cooled down and then “chocolated” a second<br />
time. The bases of the stars are therefore<br />
double chocolated. Aha, that is why<br />
they make such a nice cracking sound!<br />
When the stars have been coated with<br />
chocolate twice over, the star conveyor<br />
belt then passes through a second 20-metre-long<br />
cooling duct. The stars are now<br />
cool, ready and can be wrapped.<br />
In the packaging line, not only<br />
stars are being packed, but also<br />
MarKEts aNd CliENts<br />
A large stirrer turns constantly in the roasting kettle to ensure that nothing burns on at the bottom. What the infrared camera misses is found<br />
by the “almond ladies”.<br />
Stars, hearts, loaves and marzipan pieces<br />
are being packaged.<br />
marzipan loaves, hearts and marzipan pieces.<br />
The brightly coloured thin aluminium foil<br />
runs through a machine and packages every<br />
star separately. One breaks every now and<br />
again. This is my chance: I can officially eat<br />
a fresh marzipan star – fantastic! Once the<br />
stars have been wrapped up, they are put<br />
into cartons by hand. Countless cartons of<br />
stars, loaves, good-luck piglets and Father<br />
Christmases are stacked at the end of the<br />
hall. Niederegger has 300 different marzipan<br />
articles in its range. And a third of each<br />
one is <strong>Nordzucker</strong>. n<br />
Nina tatter<br />
Corporate Communications<br />
<strong>Akzente</strong> 03/11 19
Bremer<br />
Klaben<br />
Ingredients:<br />
2 packets of dry yeast<br />
200 ml milk, warm<br />
750 g flour<br />
130 g “Unser Feinster” sugar from SweetFamily<br />
1 Tsp salt<br />
1 Tbsp rum<br />
1 Tsp lemon peel, grated<br />
6 drops bitter almond oil<br />
2 pinches cardamom, ground<br />
2 pinches mace, ground<br />
250 g butter, clarified<br />
300 g raisins<br />
150 g currants<br />
100-150 g candied peel<br />
100 g almonds, ground<br />
50 g SweetFamily icing sugar<br />
Preparation:<br />
Place the flour into a mixing bowl and mix it together<br />
with the dry yeast, grated lemon peel, cardamom and<br />
mace. Add the sugar and the milk and knead everything<br />
into a smooth dough. Now also knead in the<br />
salt, rum, bitter almond oil and clarified butter. Allow<br />
the dough to rise for about an hour in a warm place.<br />
Then knead in the currants, candied peel, raisins and<br />
almonds. Shape the dough into a loaf and bake at<br />
150 °C for 45 – 55 minutes. Brush the butter onto the<br />
slightly cooled Klaben loaf and sprinkle with the icing<br />
sugar.<br />
Preparation time:<br />
Approx. 45 minutes excluding the waiting times<br />
Nutritional values per 100 g:<br />
Energy: 365 kcal<br />
Fat: 13.8 g<br />
Carbohydrates: 53.2 g<br />
Protein: 5.6 g