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DRIVE INDIA.COM LTD - Tata International

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Introduction Introduction to to DIESL DIESL<br />

Our Our Presence Presence<br />

Our Our Customers Customers<br />

Verticals Verticals Handled Handled<br />

Scope Scope of of Activities Activities<br />

Logistics Logistics Model Model<br />

Business Business Excellence Excellence<br />

Our Our Values<br />

Values<br />

Services Services Offered Offered


�� DICL was incorporated on 27 th Dec 2000<br />

Introduction to to DIESL<br />

�� Took over E Commerce business of TATA Interactive<br />

Systems, a division of TATA Industries<br />

�� During the year ended 31 March 2003- 2003 object clause of the<br />

company was amended to allow the company to trade in<br />

CDMA handsets<br />

�� Since April 2004, DICL is jointly owned by TATA Industries<br />

and TATA <strong>International</strong><br />

�� DICL got renamed to DIESL (Drive India Enterprise<br />

Solutions Limited) w.e.f. w.e.f.<br />

01 st April 2007


Mr. A Ponkshe<br />

Mr. A Ponkshe<br />

TATA<br />

TATA<br />

<strong>International</strong><br />

<strong>International</strong><br />

Closely held Private Limited Company<br />

Board of Directors<br />

Mr. S Dube<br />

Mr. S Dube<br />

TATA<br />

TATA<br />

Power<br />

Power<br />

TATA<br />

Industries<br />

50 %<br />

TATA<br />

<strong>International</strong><br />

50 %<br />

Mr. S<br />

Mr. S<br />

Mukhopadhyay<br />

Mukhopadhyay<br />

TATA Sons<br />

TATA Sons<br />

Introduction to to DIESL<br />

Mr. A Chopra<br />

Mr. A Chopra<br />

Drive India<br />

Drive India<br />

Enterprise<br />

Enterprise<br />

Solutions Ltd<br />

Solutions Ltd


Our Experience Our Technology Our Infrastructure<br />

Our Team<br />

Single National<br />

Vendor of TTSL & TTML<br />

For H/S & Acc.<br />

Handling Agency For<br />

TTSL, TSL,TTML<br />

& Haier Socks<br />

125K Tx/Mnth &<br />

2000 SKUs<br />

Avg On time delivery<br />

Performance of 95%+,<br />

Servicing 700+ TATA Indicom<br />

Retail outlets &<br />

3840 Distributors<br />

SAP Networked<br />

127 WH & 30 Offices<br />

On Line SAP Support of<br />

Dedicated TCS Team<br />

SAP enhanced features<br />

LC, Budgeting, P/L, BIW<br />

Retail Management System<br />

Field Inventory System<br />

Freight Management System<br />

Introduction to to DIESL<br />

127 Warehouses-14.50 L sqft<br />

Area in 23 States<br />

Kitting & Packaging<br />

Capacity of 1 Lac/day<br />

1864 Delivery Touch Points<br />

E Delivery Capabilities<br />

Manpower strength of 235<br />

dedicated employees<br />

500 employees of<br />

Business Partners<br />

SCM & Fin Professionals<br />

in 23 states<br />

Network of Tax, Accounting<br />

& CMS professionals in 23 states


Mother Warehouse<br />

State Distribution Centre<br />

City Distribution Centre<br />

OUR OUR PRESENCE


Our Presence<br />

Our Presence<br />

Mother warehouse<br />

State Distribution<br />

Centre<br />

City Distribution<br />

Centre<br />

Bhiwandi<br />

Bhiwandi<br />

Gorakhpur<br />

Gorakhpur<br />

Silvasa<br />

Silvasa<br />

Meerut<br />

Meerut<br />

Pune<br />

Pune<br />

Varanasi<br />

Varanasi<br />

Vikhroli<br />

Vikhroli<br />

Kanpur<br />

Kanpur<br />

Madurai<br />

Madurai<br />

Nasik<br />

Nasik<br />

Jaipur<br />

Jaipur<br />

Chennai<br />

Chennai<br />

Kolhapur<br />

Kolhapur<br />

Agra<br />

Agra<br />

Calicut<br />

Calicut<br />

Gwalior<br />

Gwalior<br />

Jalandhar<br />

Jalandhar<br />

Trivandrum<br />

Trivandrum<br />

Indore<br />

Indore<br />

Mohali<br />

Mohali<br />

Mysore<br />

Mysore<br />

Bhopal<br />

Bhopal<br />

Kolkatta<br />

Kolkatta<br />

Jammu<br />

Jammu<br />

Hyderabad<br />

Hyderabad<br />

Surat<br />

Surat<br />

Guwhati<br />

Guwhati<br />

Delhi<br />

Delhi<br />

Hubli<br />

Hubli<br />

Baroda<br />

Baroda<br />

Bubaneshwar<br />

Bubaneshwar<br />

Ambala<br />

Ambala<br />

Mangalore<br />

Mangalore<br />

Ahemdabad<br />

Ahemdabad<br />

Siliguri<br />

Siliguri<br />

Rohtak<br />

Rohtak<br />

Bangalore<br />

Bangalore<br />

Jabalpur<br />

Jabalpur<br />

Durgapur<br />

Durgapur<br />

Parwanoo<br />

Parwanoo<br />

Cochin<br />

Cochin<br />

Goa<br />

Goa<br />

Chandigarh<br />

Chandigarh<br />

Coimbatore<br />

Coimbatore<br />

Nagpur<br />

Nagpur<br />

Jodhpur<br />

Jodhpur<br />

Jamshedpur<br />

Jamshedpur<br />

Patna<br />

Patna<br />

East<br />

East<br />

Vishakapatnam<br />

Vishakapatnam<br />

Rajkot<br />

Rajkot<br />

Gurgaon<br />

Gurgaon<br />

Vijaywada<br />

Vijaywada<br />

Raipur<br />

Raipur<br />

Ghaziabad<br />

Ghaziabad<br />

South<br />

South<br />

West<br />

West<br />

North<br />

North<br />

Bhiwandi<br />

Bhiwandi<br />

Silvasa<br />

Silvasa<br />

Pune<br />

Pune<br />

Vikhroli<br />

Vikhroli<br />

Madurai<br />

Madurai<br />

Nasik<br />

Nasik<br />

Chennai<br />

Chennai<br />

Kolhapur<br />

Kolhapur<br />

Calicut<br />

Calicut<br />

Gwalior<br />

Gwalior<br />

Jalandhar<br />

Jalandhar<br />

Trivandrum<br />

Trivandrum<br />

Indore<br />

Indore<br />

Mohali<br />

Mohali<br />

Mysore<br />

Mysore<br />

Bhopal<br />

Bhopal<br />

Kolkatta<br />

Kolkatta<br />

Jammu<br />

Jammu<br />

Hyderabad<br />

Hyderabad<br />

Surat<br />

Surat<br />

Guwhati<br />

Guwhati<br />

Delhi<br />

Delhi<br />

Hubli<br />

Hubli<br />

Baroda<br />

Baroda<br />

Bubaneshwar<br />

Bubaneshwar<br />

Ambala<br />

Ambala<br />

Mangalore<br />

Mangalore<br />

Ahemdabad<br />

Ahemdabad<br />

Siliguri<br />

Siliguri<br />

Rohtak<br />

Rohtak<br />

Bangalore<br />

Bangalore<br />

Jabalpur<br />

Jabalpur<br />

Durgapur<br />

Durgapur<br />

Parwanoo<br />

Parwanoo<br />

Cochin<br />

Cochin<br />

Goa<br />

Goa<br />

Chandigarh<br />

Chandigarh<br />

Coimbatore<br />

Coimbatore<br />

Nagpur<br />

Nagpur<br />

Jamshedpur<br />

Jamshedpur<br />

Patna<br />

Patna<br />

East<br />

East<br />

Vishakapatnam<br />

Vishakapatnam<br />

Rajkot<br />

Rajkot<br />

Gurgaon<br />

Gurgaon<br />

Vijaywada<br />

Vijaywada<br />

Raipur<br />

Raipur<br />

Ghaziabad<br />

Ghaziabad<br />

South<br />

South<br />

West<br />

West<br />

North<br />

North<br />

Jodhpur<br />

Udaipur<br />

Jaipur<br />

Agra<br />

Agra<br />

Gorakhpur<br />

Gorakhpur<br />

Meerut<br />

Meerut<br />

Lucknow<br />

Lucknow<br />

Varanasi<br />

Varanasi<br />

Kanpur<br />

Kanpur<br />

Dehradun


Verticals Handled<br />

•Telecommunication – <strong>Tata</strong> <strong>Tata</strong> Teleservices, ZTE, ZTE, Sagem, Virgin Virgin Mobiles<br />

•Direct •Direct To To Home Home – <strong>Tata</strong> <strong>Tata</strong> Sky Sky<br />

•Consumer Durables – Haier, Haier, ACPL ACPL<br />

•FMCG •FMCG – Castrol Castrol<br />

•Retail- •Retail- Trinethra Super Super Retail, Retail, CROMA, Woolworth<br />

•Project Warehouse – ZTE<br />

ZTE


�� Customs clearance<br />

�� Distribution<br />

• Primary & Secondary Distribution<br />

• Last Mile Delivery<br />

�� Warehousing<br />

• Kitting,Packing & Programming activities at warehouse<br />

• Warehousing Operations<br />

�� Reverse Logistics<br />

• Collect faulty material<br />

• Rework / refurbish faulty stocks<br />

• Redistribute refurbished stocks<br />

�� Cash Management Services<br />

�� Tax & Compliance Management<br />

�� Retail Sales & Distribution<br />

• Fabmall & Sify Sales<br />

• Direct Sales thru Help line<br />

Scope of of Activities


MIS<br />

Accounting<br />

Procurement<br />

B2B<br />

B2C<br />

End End to to End End Business Solutions<br />

Tax<br />

Management<br />

Warehousing<br />

Cash<br />

Management


Warehousing Services:<br />

•Multi Client Warehousing<br />

•Contract Warehousing<br />

•Cross Docking<br />

•Pick & Pack<br />

•Reverse Logistics<br />

Distribution Services:<br />

•Manage primary & Secondary Distribution.<br />

•Forward & Reverse Logistics.<br />

•Home Deliveries.<br />

Services Offered


Services Offered


Cash Management Services:<br />

•Managing cheques issued by the Distributors & preparing the pay-in slip.<br />

•Handing over the instruments and the pay-in-slip to the Nominated Bank.<br />

•Taking delivery of any returned instruments and notification.<br />

•Reconciling the bank statement.<br />

Compliance Management:<br />

•Prepare the documents in line with the local tax regulations.<br />

•Procure the necessary entry forms, way bills etc for smooth operations.<br />

•Record keeping of all the documents, registers etc for periodic audits.<br />

•Filing of sales tax returns, challans, and depositing tax.<br />

Services Offered


Value Added Services:<br />

•Property Identification<br />

•Asset Procurement & deployment at DC<br />

•Manpower Management<br />

•Kitting & Packing<br />

Services Offered


42”<br />

(3.5 feet)<br />

1. PASTING<br />

• Recharge<br />

Stickers<br />

pasted on<br />

Outer<br />

Envelop<br />

Envelopes<br />

3. PAIRING<br />

Pasted<br />

Out<br />

Env<br />

Cards Sticker<br />

• Pair card<br />

and stickers<br />

Paired<br />

Card &<br />

sticker<br />

CAF<br />

72” (6<br />

feet)<br />

2. INSERT<br />

• Insert folded CAF,<br />

booklet to envelop<br />

Booklet<br />

4. PASTING<br />

• Paste one<br />

sticker on<br />

sticker<br />

envelop<br />

Inserted<br />

envelop<br />

Pasted<br />

Envelop<br />

& card<br />

6. INSERT & BOXScanne<br />

d<br />

Starter<br />

• Insert card +<br />

kits<br />

sticker in the<br />

envelop<br />

• Insert to final<br />

box<br />

• Ready for<br />

system<br />

Verified<br />

contents<br />

5. VERIFY<br />

• Verify sticker on<br />

the envelop, and<br />

card<br />

Kitting & Packing Activity<br />

Process<br />

defined to<br />

yield 12<br />

packs<br />

every<br />

minute<br />

7. SCANNING<br />

• Supervisor part-<br />

time<br />

• Inventory<br />

replenishment<br />

• Carry finished<br />

boxes<br />

• Create Box<br />

barcodes<br />

• Scan bcode and<br />

50 ASK bcodes


Mother<br />

Warehouses<br />

State<br />

Distribution<br />

Centre<br />

Air/Sea Mumbai<br />

Air/Land<br />

Land<br />

Air/Sea Chennai<br />

Air /Land<br />

Land<br />

Logistics Model<br />

Air/Sea Delhi<br />

courier /<br />

City Distribution<br />

Centre Land<br />

Exclusive<br />

stores /<br />

distributors/<br />

offices<br />

Land / courier<br />

Land / courier<br />

Land / courier<br />

Air /Land<br />

Land / courier<br />

Land<br />

Air<br />

Air /Land<br />

Kolkata<br />

Land<br />

Count<br />

4<br />

17<br />

40<br />

5500


‘A’ City<br />

‘B’ City<br />

‘C’ City<br />

‘D’ City<br />

• High potential (30k+ subs p.a)<br />

• Warehouse location<br />

• High potential (20k+ subs p.a)<br />


Xx% Demand of City Category<br />

Logistics Model-City categorization<br />

Category A<br />

Category B<br />

Category C<br />

Category Cities Service<br />

Levels<br />

The goal is to provide service level of less than 4 hours in cities A, which account<br />

for 85% of demand.<br />

A<br />

85%<br />

B<br />

8%<br />

C<br />

7%<br />

D<br />

• Mumbai (MWH)<br />

• Pune (CLWH)<br />

• Aurangabad<br />

(CLWH)<br />

• Nagpur (CLWH)<br />

• Kohlapur (CLWH)<br />

• Nashik<br />

• Ahmadnagar<br />

• Pimpri Chinchawad<br />

• Sangli-Miraj &<br />

Kupwad<br />

• Satara<br />

• Solapur<br />

• Hingoli<br />

• …<br />

• 4 hours for<br />

orders<br />

before 17.00<br />

• Delivery<br />

between<br />

19.00-20.00<br />

for orders<br />

before 13.00<br />

• Next day<br />

delivery<br />

• TBD • 24-48<br />

hours


�� DIESL has an internal Quality program named as caliper<br />

Business Excellence<br />

�� Caliper was conceptualized in Dec 2005 with a vision of bringing<br />

standardization and quality in operations across country<br />

• To measure non conformance of processes<br />

• To create positive competition among warehouses<br />

• To measure all the warehouses through a common yardstick<br />

• To share best practices among warehouses.<br />

�� We are now introducing level System in caliper with analytical module module<br />

which will be on lines of <strong>Tata</strong> Business Excellence Model (TBEM).


�� Integrity through honesty in every action.<br />

Our Our Values<br />

�� Team work by shared and collaborative action.<br />

�� Excellence in execution.<br />

�� Commitment through delivery on promise.<br />

�� Customer Success


Our Our Customers


“Working Working Together<br />

- Making a Difference” Difference<br />

Thank Thank You<br />

You

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